{"id":8467,"date":"2023-08-10T13:51:26","date_gmt":"2023-08-10T11:51:26","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8467"},"modified":"2023-08-30T16:31:42","modified_gmt":"2023-08-30T14:31:42","slug":"3-sposoby-na-oszacowanie-budzetu-marketingowego","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/","title":{"rendered":"3 sposoby na oszacowanie bud\u017cetu marketingowego"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min.jpg\" alt=\"bud\u017cet marketingowy\" class=\"wp-image-8575 colorbox-8467 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/budzet-marketingowy-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budzet_marketingowy_%E2%80%93_co_to_jest\"><\/span><strong>Bud\u017cet marketingowy \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zarz\u0105dzanie finansami w biznesie bywa cz\u0119sto wyzwaniem, zw\u0142aszcza gdy chodzi o inwestowanie w marketing. Wydawa\u0107 by si\u0119 mog\u0142o, \u017ce strategie promocyjne firmy s\u0105 jedynie spraw\u0105 kreatywno\u015bci i pomys\u0142\u00f3w, ale prawda jest taka, \u017ce za tym wszystkim stoj\u0105 r\u00f3wnie\u017c konkretne cyfry i decyzje finansowe. W\u0142a\u015bnie dlatego tak <strong>istotnym elementem zarz\u0105dzania firm\u0105 jest umiej\u0119tne szacowanie bud\u017cetu marketingowego<\/strong>, kt\u00f3re pozwoli na osi\u0105gni\u0119cie zamierzonych cel\u00f3w przy optymalnych kosztach.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Budzet_marketingowy_%E2%80%93_co_to_jest\" >Bud\u017cet marketingowy \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Budzet_marketingowy_%E2%80%93_jak_go_przygotowac_i_co_nalezy_wziac_pod_uwage\" >Bud\u017cet marketingowy \u2013 jak go przygotowa\u0107 i co nale\u017cy wzi\u0105\u0107 pod uwag\u0119?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Okreslic_cele_%E2%80%93_faza_planowania\" >Okre\u015bli\u0107 cele \u2013 faza planowania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Analiza_biezacej_sytuacji_na_rynku_%E2%80%93_skuteczne_planowanie\" >Analiza bie\u017c\u0105cej sytuacji na rynku \u2013 skuteczne planowanie&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Calkowity_budzet_marketingowy_%E2%80%93_srodki_finansowe\" >Ca\u0142kowity bud\u017cet marketingowy \u2013 \u015brodki finansowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Podzial_budzetu_na_poszczegolne_dzialania_%E2%80%93_koncowe_kroki_w_planowaniu\" >Podzia\u0142 bud\u017cetu na poszczeg\u00f3lne dzia\u0142ania \u2013 ko\u0144cowe kroki w planowaniu&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Oszacowanie_zwrotu_z_inwestycji_ROI_%E2%80%93_jak_obliczyc\" >Oszacowanie zwrotu z inwestycji (ROI) \u2013 jak obliczy\u0107?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Wspolpraca_z_agencjami_i_ekspertami_%E2%80%93_czy_zespol_marketingowy_moze_pomoc\" >Wsp\u00f3\u0142praca z agencjami i ekspertami \u2013 czy zesp\u00f3\u0142 marketingowy mo\u017ce pom\u00f3c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Budzet_marketingowy_%E2%80%93_jak_zaplanowac_3_metody\" >Bud\u017cet marketingowy \u2013 jak zaplanowa\u0107? 3 metody<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#1_Metoda_procentu_od_sprzedazy\" >1. Metoda procentu od sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#2_Metoda_oparta_na_celach_i_zadaniach\" >2. Metoda oparta na celach i zadaniach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#3_Metoda_konkurencyjna\" >3. Metoda konkurencyjna<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Budzet_%E2%80%93_na_jakie_dzialania_warto_przeznaczyc_pieniadze\" >Bud\u017cet \u2013 na jakie dzia\u0142ania warto przeznaczy\u0107 pieni\u0105dze?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Pozycjonowanie_i_optymalizacja_strony_internetowej\" >Pozycjonowanie i optymalizacja strony internetowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Reklama_w_mediach_spolecznosciowych_i_Google_Ads\" >Reklama w mediach spo\u0142eczno\u015bciowych i Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#E-mail_Marketing_i_Marketing_Automation_automatyzacja\" >E-mail Marketing i Marketing Automation (automatyzacja)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Szkolenia_dla_pracownikow_dzialu_marketingu\" >Szkolenia dla pracownik\u00f3w dzia\u0142u marketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#Budzet_marketingowy_firmy_%E2%80%93_podsumowanie\" >Bud\u017cet marketingowy firmy \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Bud\u017cet marketingowy to suma pieni\u0119dzy przeznaczona na realizacj\u0119 dzia\u0142a\u0144 promocyjnych i reklamowych firmy w danym okresie czasu. Obejmuje on zar\u00f3wno planowane inwestycje w tradycyjne formy promocji, jak r\u00f3wnie\u017c dzia\u0142ania z zakresu marketingu internetowego, sponsorowanie wydarze\u0144 czy anga\u017cowanie influencer\u00f3w. <strong>Poj\u0119cie to jest kluczowe dla efektywnego funkcjonowania dzia\u0142a\u0144 marketingowych<\/strong>, gdy\u017c okre\u015bla, ile \u015brodk\u00f3w mo\u017cna przeznaczy\u0107 na realizacj\u0119 poszczeg\u00f3lnych zada\u0144 i kampanii.<\/p>\n\n\n\n<p>Celem artyku\u0142u jest przedstawienie kluczowych aspekt\u00f3w oraz metod s\u0142u\u017c\u0105cych do szacowania bud\u017cetu. Nie ma jednego uniwersalnego schematu, jak zaplanowa\u0107 bud\u017cet marketingowy, ale poni\u017csze wskaz\u00f3wki mog\u0105 pom\u00f3c mened\u017cerom marketingu i przedsi\u0119biorcom w podj\u0119ciu odpowiednich decyzji finansowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budzet_marketingowy_%E2%80%93_jak_go_przygotowac_i_co_nalezy_wziac_pod_uwage\"><\/span><strong>Bud\u017cet marketingowy \u2013 jak go przygotowa\u0107 i co nale\u017cy wzi\u0105\u0107 pod uwag\u0119?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okreslic_cele_%E2%80%93_faza_planowania\"><\/span><strong>Okre\u015bli\u0107 cele \u2013 faza planowania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czas zacz\u0105\u0107 ustalania bud\u017cetu marketingowego. Jednak zanim przyst\u0105pimy do opracowywania szczeg\u00f3\u0142\u00f3w, <strong>konieczne jest okre\u015blenie cel\u00f3w Twoich dzia\u0142a\u0144<\/strong>. Powinny by\u0107 one mierzalne, realistyczne oraz czasowo ograniczone, aby mo\u017cna by\u0142o je \u0142atwo monitorowa\u0107 i ewentualnie korygowa\u0107. Tak wi\u0119c <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8cdd11a7-f538-4bd3-a85a-3a42a7628a75\"><span class=\"hs-cta-node hs-cta-8cdd11a7-f538-4bd3-a85a-3a42a7628a75\" id=\"hs-cta-8cdd11a7-f538-4bd3-a85a-3a42a7628a75\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8cdd11a7-f538-4bd3-a85a-3a42a7628a75\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-8cdd11a7-f538-4bd3-a85a-3a42a7628a75\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8cdd11a7-f538-4bd3-a85a-3a42a7628a75.png\" alt=\"cele marketingowe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8cdd11a7-f538-4bd3-a85a-3a42a7628a75', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> b\u0119d\u0105 te\u017c wyznacznikiem dla wyboru odpowiednich narz\u0119dzi i strategii, kt\u00f3re nast\u0119pnie zostan\u0105 uwzgl\u0119dnione w bud\u017cecie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_biezacej_sytuacji_na_rynku_%E2%80%93_skuteczne_planowanie\"><\/span><strong>Analiza bie\u017c\u0105cej sytuacji na rynku \u2013 skuteczne planowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bardzo wa\u017cnym aspektem przy planowaniu bud\u017cetu marketingowego jest analiza bie\u017c\u0105cej sytuacji na rynku oraz pozycji naszej firmy wzgl\u0119dem konkurencji. Zrozumienie tego, na jakim etapie rozwoju znajduje si\u0119 przedsi\u0119biorstwo oraz jakie s\u0105 jego mocne i s\u0142abe strony, pozwoli na lepsze dostosowanie dzia\u0142a\u0144 marketingowych. Warto r\u00f3wnie\u017c przeanalizowa\u0107, jakie s\u0105 trendy na rynku oraz jakie strategie stosuj\u0105 konkurenci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calkowity_budzet_marketingowy_%E2%80%93_srodki_finansowe\"><\/span><strong>Ca\u0142kowity bud\u017cet marketingowy \u2013 \u015brodki finansowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na podstawie cel\u00f3w marketingowych oraz analizy sytuacji rynkowej mo\u017cemy okre\u015bli\u0107 og\u00f3ln\u0105 wielko\u015b\u0107 bud\u017cetu marketingowego. Jest to kluczowy etap, kt\u00f3ry determinuje mo\u017cliwo\u015bci finansowe firmy w zakresie promocji. Warto pami\u0119ta\u0107, \u017ce <strong>bud\u017cet powinien by\u0107 elastyczny i przewidywa\u0107 pewien margines b\u0142\u0119du<\/strong>. Nie mo\u017cna te\u017c zapomina\u0107 o regularnym monitorowaniu wydatk\u00f3w oraz ewentualnym dostosowywaniu bud\u017cetu do aktualnych potrzeb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podzial_budzetu_na_poszczegolne_dzialania_%E2%80%93_koncowe_kroki_w_planowaniu\"><\/span><strong>Podzia\u0142 bud\u017cetu na poszczeg\u00f3lne dzia\u0142ania \u2013 ko\u0144cowe kroki w planowaniu&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maj\u0105c okre\u015blon\u0105 wielko\u015b\u0107 bud\u017cetu og\u00f3lnego, mo\u017cna przej\u015b\u0107 do szczeg\u00f3\u0142owego podzia\u0142u \u015brodk\u00f3w na poszczeg\u00f3lne dzia\u0142ania marketingowe. Jest to istotne ze wzgl\u0119du na fakt, \u017ce ka\u017cda strategia promocyjna niesie ze sob\u0105 r\u00f3\u017cnorodne koszty. Przyk\u0142adowo, warto zastanowi\u0107 si\u0119 nad podzia\u0142em bud\u017cetu na takie obszary jak reklama, public relations, promocje sprzeda\u017cowe czy dzia\u0142ania online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oszacowanie_zwrotu_z_inwestycji_ROI_%E2%80%93_jak_obliczyc\"><\/span><strong>Oszacowanie zwrotu z inwestycji (ROI) \u2013 jak obliczy\u0107?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatecznie, przechodz\u0105c do realizacji plan\u00f3w marketingowych, warto oszacowa\u0107 oczekiwany zwrot z inwestycji (ROI). Jest to wska\u017anik, kt\u00f3ry pozwala oceni\u0107 efektywno\u015b\u0107 dzia\u0142a\u0144 marketingowych oraz ich wp\u0142yw na rozw\u00f3j firmy. Analiza <strong>ROI pozwala na wykrycie dzia\u0142a\u0144, kt\u00f3re nie przynosz\u0105 zamierzonych rezultat\u00f3w,<\/strong> co z kolei mo\u017ce prowadzi\u0107 do korekty strategii i dostosowania bud\u017cetu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_z_agencjami_i_ekspertami_%E2%80%93_czy_zespol_marketingowy_moze_pomoc\"><\/span><strong>Wsp\u00f3\u0142praca z agencjami i ekspertami \u2013 czy zesp\u00f3\u0142 marketingowy mo\u017ce pom\u00f3c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cz\u0119sto warto rozwa\u017cy\u0107 wsp\u00f3\u0142prac\u0119 z agencjami marketingowymi lub ekspertami w danej dziedzinie, kt\u00f3rzy b\u0119d\u0105 w stanie doradzi\u0107 nam, jak skutecznie podzieli\u0107 bud\u017cet i jakie dzia\u0142ania warto realizowa\u0107. Wybieraj\u0105c tak\u0105 wsp\u00f3\u0142prac\u0119, nale\u017cy uwzgl\u0119dni\u0107 koszt wynagrodzenia czy prowizji dla tych podmiot\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budzet_marketingowy_%E2%80%93_jak_zaplanowac_3_metody\"><\/span><strong>Bud\u017cet marketingowy \u2013 jak zaplanowa\u0107? 3 metody<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W zale\u017cno\u015bci od potrzeb firmy oraz jej specyfiki, do szacowania bud\u017cetu marketingowego mo\u017cna stosowa\u0107 r\u00f3\u017cne metody. Poni\u017cej przedstawiamy trzy najpopularniejsze podej\u015bcia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Metoda_procentu_od_sprzedazy\"><\/span><strong>1. Metoda procentu od sprzeda\u017cy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z najbardziej popularnych sposob\u00f3w oszacowania bud\u017cetu jest metoda procentu od sprzeda\u017cy. <strong>Polega ona na okre\u015bleniu sta\u0142ego procentu obrot\u00f3w firmy, kt\u00f3ry zostanie przeznaczony na dzia\u0142ania marketingowe<\/strong>. Procent ten mo\u017ce by\u0107 r\u00f3\u017cny w zale\u017cno\u015bci od bran\u017cy, konkurencji, a tak\u017ce cel\u00f3w firmy.<\/p>\n\n\n\n<p>Aby wykorzysta\u0107 t\u0119 metod\u0119, warto najpierw przeprowadzi\u0107 analiz\u0119 rynku oraz konkurencji, aby dowiedzie\u0107 si\u0119, jaki jest stosowany przez inne podmioty wska\u017anik procentowy (tzw. \u015bledzenie bud\u017cet\u00f3w marketingowych). Nast\u0119pnie nale\u017cy pozna\u0107 oczekiwany poziom sprzeda\u017cy i na tej podstawie obliczy\u0107 warto\u015b\u0107 bud\u017cetu. Taka strategia umo\u017cliwia dopasowanie inwestycji do bie\u017c\u0105cej sytuacji przedsi\u0119biorstwa, ale nie zawsze gwarantuje osi\u0105gni\u0119cie cel\u00f3w marketingowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Metoda_oparta_na_celach_i_zadaniach\"><\/span><strong>2. Metoda oparta na celach i zadaniach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innym podej\u015bciem do oszacowania bud\u017cetu marketingowego jest metoda oparta na celach i zadaniach. Jest ona bardziej skomplikowana od pierwszej, ale r\u00f3wnie\u017c bardziej efektywna, gdy\u017c uwzgl\u0119dnia konkretne cele, kt\u00f3re firma chce osi\u0105gn\u0105\u0107 w ramach swojej strategii marketingowej.<\/p>\n\n\n\n<p>Aby zastosowa\u0107 t\u0119 metod\u0119, nale\u017cy najpierw zdefiniowa\u0107 cele oraz zadania marketingowe, jakie maj\u0105 zosta\u0107 zrealizowane. Nast\u0119pnie przypisa\u0107 do ka\u017cdego z nich odpowiednie narz\u0119dzia i kana\u0142y komunikacji. Kolejnym krokiem jest oszacowanie koszt\u00f3w realizacji tych dzia\u0142a\u0144, co wymaga g\u0142\u0119bszej analizy rynku oraz konkurencji oraz okre\u015blenia koszt\u00f3w poszczeg\u00f3lnych narz\u0119dzi promocji. Suma tych koszt\u00f3w stanowi\u0107 b\u0119dzie ostateczny bud\u017cet marketingowy firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Metoda_konkurencyjna\"><\/span><strong>3. Metoda konkurencyjna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trzecim podej\u015bciem do oszacowania bud\u017cetu marketingowego jest metoda konkurencyjna. Polega ona na ustaleniu, jakie inwestycje w promocj\u0119 dokonuj\u0105 podobne firmy dzia\u0142aj\u0105ce na tym samym rynku. <strong>Taka strategia pozwala oceni\u0107, czy nasze dzia\u0142ania s\u0105 na w\u0142a\u015bciwym poziomie oraz kontrolowa\u0107 koszty<\/strong>, aby nie przekroczy\u0107 warto\u015bci wydatk\u00f3w konkurencji.<\/p>\n\n\n\n<p>Aby zastosowa\u0107 t\u0119 metod\u0119, warto zbada\u0107 dzia\u0142ania marketingowe innych przedsi\u0119biorstw poprzez analiz\u0119 ich raport\u00f3w finansowych, szacunkowe wydatki na kampanie reklamowe czy nawet informacje zebranych w trakcie rozm\u00f3w z przedstawicielami konkurencyjnych firm. Pozyskane dane pomog\u0105 ustali\u0107 \u015bredni poziom wydatk\u00f3w na marketing w bran\u017cy, a nast\u0119pnie dobra\u0107 w\u0142asny bud\u017cet tak, aby by\u0142 on adekwatny do potrzeb rynku oraz mo\u017cliwo\u015bci firmy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budzet_%E2%80%93_na_jakie_dzialania_warto_przeznaczyc_pieniadze\"><\/span><strong>Bud\u017cet \u2013 na jakie dzia\u0142ania warto przeznaczy\u0107 pieni\u0105dze?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buduj\u0105c bud\u017cet marketingowy, musisz wzi\u0105\u0107 pod uwag\u0119 wiele czynnik\u00f3w. Poni\u017cej przedstawiamy kilka propozycji, na jakie dzia\u0142ania warto przeznaczy\u0107 pieni\u0105dze.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozycjonowanie_i_optymalizacja_strony_internetowej\"><\/span><strong>Pozycjonowanie i optymalizacja strony internetowej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z kluczowych element\u00f3w podczas tworzenia bud\u017cetu marketingowego powinna by\u0107 <strong>obecno\u015b\u0107 w Internecie<\/strong>. To w\u0142a\u015bnie tam klienci najcz\u0119\u015bciej szukaj\u0105 informacji o produktach i us\u0142ugach. Dlatego tak wa\u017cne jest, aby inwestowa\u0107 w pozycjonowanie swojej strony internetowej, czyli dzia\u0142ania maj\u0105ce na celu zwi\u0119kszenie jej widoczno\u015bci w wynikach wyszukiwania Google. Konieczna jest tak\u017ce <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja strony<\/a> pod k\u0105tem u\u017cyteczno\u015bci oraz dostosowania do urz\u0105dze\u0144 mobilnych. Warto r\u00f3wnie\u017c zadba\u0107 o atrakcyjne tre\u015bci, kt\u00f3re zainteresuj\u0105 u\u017cytkownik\u00f3w i sprawi\u0105, \u017ce b\u0119d\u0105 chcieli d\u0142u\u017cej zatrzyma\u0107 si\u0119 na stronie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_w_mediach_spolecznosciowych_i_Google_Ads\"><\/span><strong>Reklama w mediach spo\u0142eczno\u015bciowych i Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W dzisiejszych czasach media spo\u0142eczno\u015bciowe odgrywaj\u0105 ogromn\u0105 rol\u0119 w \u017cyciu konsument\u00f3w. Dlatego warto przeznaczy\u0107 cz\u0119\u015b\u0107 bud\u017cetu na reklam\u0119 w mediach spo\u0142eczno\u015bciowych, takich jak Facebook, Instagram czy <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a>. Dzia\u0142ania te pozwalaj\u0105 dotrze\u0107 do szerszego grona odbiorc\u00f3w oraz zbudowa\u0107 relacje z klientami. Jednocze\u015bnie nie mo\u017cna zapomina\u0107 o mo\u017cliwo\u015bciach, jakie daje p\u0142atna reklama w Google Ads. Pozwala ona na precyzyjne targetowanie <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> oraz szybkie osi\u0105gni\u0119cie znacz\u0105cej ekspozycji reklamowej. Dlatego warto przeznaczy\u0107 sw\u00f3j bud\u017cet promocyjny na reklam\u0119 tego typu.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_Marketing_i_Marketing_Automation_automatyzacja\"><\/span><strong>E-mail Marketing i Marketing Automation (automatyzacja)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W sk\u0142ad bud\u017cetu marketingowe warto wliczy\u0107 <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">E-mail Marketing<\/a>. To jeden z najbardziej efektywnych kana\u0142\u00f3w komunikacji z klientami, zw\u0142aszcza je\u015bli mowa o utrzymaniu relacji z obecnymi klientami. Warto rozwa\u017cy\u0107 zainwestowanie w narz\u0119dzia umo\u017cliwiaj\u0105ce automatyzacj\u0119 dzia\u0142a\u0144 email marketingowych, czyli tzw. marketing automation. Pozwoli to na usprawnienie procesu komunikacji z klientami, a tym samym na osi\u0105gni\u0119cie lepszych wynik\u00f3w sprzeda\u017cowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szkolenia_dla_pracownikow_dzialu_marketingu\"><\/span><strong>Szkolenia dla pracownik\u00f3w dzia\u0142u marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inwestycja w rozw\u00f3j pracownik\u00f3w firmy jest inwestycj\u0105 w jej przysz\u0142o\u015b\u0107. Z tego wzgl\u0119du warto przeznaczy\u0107 cz\u0119\u015b\u0107 bud\u017cetu marketingowego na szkolenia dla pracownik\u00f3w dzia\u0142u marketingu, aby byli oni na bie\u017c\u0105co z nowinkami bran\u017cowymi oraz doskonalili swoje umiej\u0119tno\u015bci. Dobrze wyszkolony zesp\u00f3\u0142 to gwarancja sukcesu na rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budzet_marketingowy_firmy_%E2%80%93_podsumowanie\"><\/span><strong>Bud\u017cet marketingowy firmy \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bud\u017cet marketingowy firmy to kluczowy element zarz\u0105dzania promocj\u0105 i osi\u0105ganiem cel\u00f3w biznesowych. Wa\u017cne jest jednak jego elastyczne dostosowywanie do potrzeb przedsi\u0119biorstwa, analiza efektywno\u015bci dzia\u0142a\u0144 oraz ci\u0105g\u0142a optymalizacja wydatk\u00f3w. Dzi\u0119ki temu mo\u017cliwe jest osi\u0105gni\u0119cie zadowalaj\u0105cych wynik\u00f3w przy racjonalnym zarz\u0105dzaniu zasobami finansowymi.<\/p><div class=\"mvfqg69f2bb4156a0e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mvfqg69f2bb4156a0e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mvfqg69f2bb4156a0e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mvfqg69f2bb4156a0e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mvfqg69f2bb4156a0e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mvfqg69f2bb4156a0e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umqso69f2bb415698b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umqso69f2bb415698b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umqso69f2bb415698b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umqso69f2bb415698b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umqso69f2bb415698b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umqso69f2bb415698b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jepxe69f2bb4156906\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jepxe69f2bb4156906 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jepxe69f2bb4156906 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jepxe69f2bb4156906 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jepxe69f2bb4156906 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jepxe69f2bb4156906 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ojnxt69f2bb4156878\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ojnxt69f2bb4156878 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ojnxt69f2bb4156878 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ojnxt69f2bb4156878 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ojnxt69f2bb4156878 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ojnxt69f2bb4156878 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fepob69f2bb41567ae\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fepob69f2bb41567ae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fepob69f2bb41567ae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fepob69f2bb41567ae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fepob69f2bb41567ae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fepob69f2bb41567ae {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"knthh69f2bb4153f2d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.knthh69f2bb4153f2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.knthh69f2bb4153f2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.knthh69f2bb4153f2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.knthh69f2bb4153f2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.knthh69f2bb4153f2d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fjrax69f2bb4153eb0\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fjrax69f2bb4153eb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fjrax69f2bb4153eb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fjrax69f2bb4153eb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fjrax69f2bb4153eb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fjrax69f2bb4153eb0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qcczn69f2bb4153e38\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qcczn69f2bb4153e38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qcczn69f2bb4153e38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qcczn69f2bb4153e38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qcczn69f2bb4153e38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qcczn69f2bb4153e38 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qzfmr69f2bb4153dbb\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qzfmr69f2bb4153dbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qzfmr69f2bb4153dbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qzfmr69f2bb4153dbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qzfmr69f2bb4153dbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qzfmr69f2bb4153dbb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"grqta69f2bb4153d36\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.grqta69f2bb4153d36 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.grqta69f2bb4153d36 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.grqta69f2bb4153d36 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.grqta69f2bb4153d36 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.grqta69f2bb4153d36 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fhcnl69f2bb4153cab\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8467 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fhcnl69f2bb4153cab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fhcnl69f2bb4153cab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fhcnl69f2bb4153cab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fhcnl69f2bb4153cab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fhcnl69f2bb4153cab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8467&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;3 sposoby na oszacowanie bud\u017cetu marketingowego&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bud\u017cet marketingowy \u2013 co to jest? Zarz\u0105dzanie finansami w biznesie bywa cz\u0119sto wyzwaniem, zw\u0142aszcza gdy chodzi o inwestowanie w marketing. Wydawa\u0107 by si\u0119 mog\u0142o, \u017ce strategie promocyjne firmy s\u0105 jedynie spraw\u0105 kreatywno\u015bci i pomys\u0142\u00f3w, ale prawda jest taka, \u017ce za tym wszystkim stoj\u0105 r\u00f3wnie\u017c konkretne cyfry i decyzje finansowe. W\u0142a\u015bnie dlatego tak istotnym elementem zarz\u0105dzania [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,245,177,99],"class_list":["post-8467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-marketing","tag-marketing-w-sieci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bud\u017cet marketingowy firmy \u2013 jak go ustali\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz zainwestowa\u0107 w dzia\u0142ania marketingowe? Sprawd\u017a nasz kr\u00f3tki poradnik i wybierz strategi\u0119, kt\u00f3ra najlepiej pasuje do mo\u017cliwo\u015bci Twojej firmy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bud\u017cet marketingowy firmy \u2013 jak go ustali\u0107?\" \/>\n<meta property=\"og:description\" content=\"Chcesz zainwestowa\u0107 w dzia\u0142ania marketingowe? Sprawd\u017a nasz kr\u00f3tki poradnik i wybierz strategi\u0119, kt\u00f3ra najlepiej pasuje do mo\u017cliwo\u015bci Twojej firmy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T11:51:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:31:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bud\u017cet marketingowy firmy \u2013 jak go ustali\u0107? - WeNet","description":"Chcesz zainwestowa\u0107 w dzia\u0142ania marketingowe? Sprawd\u017a nasz kr\u00f3tki poradnik i wybierz strategi\u0119, kt\u00f3ra najlepiej pasuje do mo\u017cliwo\u015bci Twojej firmy!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/","og_locale":"pl_PL","og_type":"article","og_title":"Bud\u017cet marketingowy firmy \u2013 jak go ustali\u0107?","og_description":"Chcesz zainwestowa\u0107 w dzia\u0142ania marketingowe? Sprawd\u017a nasz kr\u00f3tki poradnik i wybierz strategi\u0119, kt\u00f3ra najlepiej pasuje do mo\u017cliwo\u015bci Twojej firmy!","og_url":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-08-10T11:51:26+00:00","article_modified_time":"2023-08-30T14:31:42+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","type":"image\/png"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"3 sposoby na oszacowanie bud\u017cetu marketingowego","datePublished":"2023-08-10T11:51:26+00:00","dateModified":"2023-08-30T14:31:42+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/"},"wordCount":1516,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","keywords":["blog","marketing","marketing w sieci","Marketing zintegrowany"],"articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/","url":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/","name":"Bud\u017cet marketingowy firmy \u2013 jak go ustali\u0107?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","datePublished":"2023-08-10T11:51:26+00:00","dateModified":"2023-08-30T14:31:42+00:00","description":"Chcesz zainwestowa\u0107 w dzia\u0142ania marketingowe? Sprawd\u017a nasz kr\u00f3tki poradnik i wybierz strategi\u0119, kt\u00f3ra najlepiej pasuje do mo\u017cliwo\u015bci Twojej firmy!","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/3-sposoby-na-oszacowanie-budzetu-marketingowego\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"3 sposoby na oszacowanie bud\u017cetu marketingowego"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-58-1.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2cz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=8467"}],"version-history":[{"count":2,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8467\/revisions"}],"predecessor-version":[{"id":8577,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8467\/revisions\/8577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/8469"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=8467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=8467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=8467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}