{"id":8477,"date":"2023-08-10T16:04:56","date_gmt":"2023-08-10T14:04:56","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8477"},"modified":"2026-04-29T11:16:43","modified_gmt":"2026-04-29T09:16:43","slug":"kpi-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/","title":{"rendered":"KPI \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min.jpg\" alt=\"kpi co to\" class=\"wp-image-8566 colorbox-8477 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kpi-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Chcesz, aby Twoja firma si\u0119 rozwija\u0142a? Wykorzystuj i mierz kluczowe dla swojego biznesu wska\u017aniki KPI. Pozwol\u0105 Ci one \u015bledzi\u0107 post\u0119py w realizacji cel\u00f3w strategicznych oraz dostosowywa\u0107 odpowiednie dzia\u0142ania. Dlaczego jeszcze warto z nich korzysta\u0107? Czym w\u0142a\u015bciwie s\u0105 wska\u017aniki KPI i kt\u00f3re z nich analizowa\u0107? Podpowiadamy w artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Co_to_jest_KPI\" >Co to jest KPI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Jakie_sa_korzysci_ze_stosowania_KPI\" >Jakie s\u0105 korzy\u015bci ze stosowania KPI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Kluczowe_wskazniki_efektywnosci\" >Kluczowe wska\u017aniki efektywno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Przyklady_wskaznikow_KPI\" >Przyk\u0142ady wska\u017anik\u00f3w KPI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Wskazniki_KPI_sprzedazy\" >Wska\u017aniki KPI sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Kluczowe_wskazniki_efektywnosci_marketingu\" >Kluczowe wska\u017aniki efektywno\u015bci marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Wskazniki_KPI_e-commerce\" >Wska\u017aniki KPI e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Wskazniki_KPI_produkcji\" >Wska\u017aniki KPI produkcji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Wskazniki_KPI_HR\" >Wska\u017aniki KPI HR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Jak_wybrac_kluczowe_wskazniki_efektywnosci_dla_firmy\" >Jak wybra\u0107 kluczowe wska\u017aniki efektywno\u015bci dla firmy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Jakie_wskazniki_KPI_analizowac_Cechy_i_porady\" >Jakie wska\u017aniki KPI analizowa\u0107? Cechy i porady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/kpi-co-to-jest\/#Jak_czesto_aktualizowac_wskazniki_KPI\" >Jak cz\u0119sto aktualizowa\u0107 wska\u017aniki KPI?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_KPI\"><\/span><strong>Co to jest KPI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wska\u017aniki KPI (Key Performance Indicators) to po przet\u0142umaczeniu na j\u0119zyk polski kluczowe wska\u017aniki efektywno\u015bci. Umo\u017cliwiaj\u0105 one pomiar efektywno\u015bci dzia\u0142a\u0144 przedsi\u0119biorstwa lub zespo\u0142u oraz zmian, jakie zachodz\u0105 w organizacji. Stanowi\u0105 one spos\u00f3b na okre\u015blenie, czy cele biznesowe s\u0105 realizowane w spos\u00f3b w\u0142a\u015bciwy oraz pozwalaj\u0105 na kontrolowanie post\u0119p\u00f3w w ich osi\u0105ganiu.<\/p>\n\n\n\n<p>Wska\u017aniki KPI s\u0105 wykorzystywane w wielu dziedzinach zarz\u0105dzania, m.in. w finansach, marketingu, sprzeda\u017cy czy obs\u0142udze klienta. Ich dob\u00f3r zale\u017cy od bran\u017cy i cel\u00f3w przedsi\u0119biorstwa, jednak powinny by\u0107 one zawsze zwi\u0105zane z kluczowymi obszarami biznesowymi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_korzysci_ze_stosowania_KPI\"><\/span><strong>Jakie s\u0105 korzy\u015bci ze stosowania KPI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dlaczego KPI s\u0105 tak istotne dla firm? Jest wiele korzy\u015bci z wykorzystania wska\u017anik\u00f3w efektywno\u015bci. Przede wszystkim dzi\u0119ki nim przedsi\u0119biorstwa s\u0105 w stanie na bie\u017c\u0105co \u015bledzi\u0107 swoje wyniki i podejmowa\u0107 szybkie decyzje koryguj\u0105ce, gdy zajdzie taka potrzeba.<\/p>\n\n\n\n<p>Kluczowe wska\u017aniki KPI pozwalaj\u0105 okre\u015bli\u0107 cele, kt\u00f3re firma chce osi\u0105gn\u0105\u0107. Dzi\u0119ki temu zespo\u0142y maj\u0105 jasno okre\u015blone zadania i wiedz\u0105, co jest dla nich najwa\u017cniejsze. KPI pomagaj\u0105 w monitorowaniu post\u0119p\u00f3w w realizacji cel\u00f3w organizacji. Firma ma wgl\u0105d w to, jakie wyniki osi\u0105gaj\u0105 jej zespo\u0142y i na ile s\u0105 one zgodne z oczekiwaniami. W ten spos\u00f3b mo\u017cna unikn\u0105\u0107 sytuacji, gdy dzia\u0142ania firmy id\u0105 w z\u0142ym kierunku.<\/p>\n\n\n\n<p>Kolejnym wa\u017cnym aspektem KPI jest mo\u017cliwo\u015b\u0107 por\u00f3wnywania wynik\u00f3w mi\u0119dzy sob\u0105. Dzi\u0119ki temu przedsi\u0119biorstwo mo\u017ce \u015bledzi\u0107 swoje osi\u0105gni\u0119cia w czasie i wykrywa\u0107 ewentualne nieprawid\u0142owo\u015bci w funkcjonowaniu firmy. W ten spos\u00f3b mo\u017cna szybko reagowa\u0107 na sytuacje kryzysowe i podejmowa\u0107 decyzje, kt\u00f3re b\u0119d\u0105 korzystne dla biznesu.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, g\u0142\u00f3wne korzy\u015bci ze stosowania KPI to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>okre\u015blenie cel\u00f3w i ich monitorowanie,<\/li>\n\n\n\n<li>poprawa efektywno\u015bci dzia\u0142a\u0144,<\/li>\n\n\n\n<li>koncentracja na tym, co jest naprawd\u0119 wa\u017cne dla firmy,<\/li>\n\n\n\n<li>mo\u017cliwo\u015b\u0107 rozwoju biznesu.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kluczowe_wskazniki_efektywnosci\"><\/span><strong>Kluczowe wska\u017aniki efektywno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje mn\u00f3stwo r\u00f3\u017cnych wska\u017anik\u00f3w KPI firmy \u2013 nie spos\u00f3b ich wszystkich wymieni\u0107. Warto skupi\u0107 si\u0119 na tych najwa\u017cniejszych dla danego biznesu. Lista wybranych wska\u017anik\u00f3w efektywno\u015bci zale\u017cy g\u0142\u00f3wnie od potrzeb i wielko\u015bci firmy oraz bran\u017cy.<\/p>\n\n\n\n<p>Przyk\u0142ady wska\u017anik\u00f3w KPI to: liczba pozyskanych klient\u00f3w, przychody ze sprzeda\u017cy, margines zysku, liczba wykonanych projekt\u00f3w czy poziom satysfakcji klient\u00f3w. Wa\u017cne jest tak\u017ce okre\u015blenie celu dla ka\u017cdego wska\u017anika oraz ustalenie warto\u015bci docelowej, kt\u00f3ra ma by\u0107 osi\u0105gni\u0119ta.<\/p>\n\n\n\n<p>KPI mo\u017cna wykorzysta\u0107 we wszystkich dzia\u0142ach firmy takich jak: marketing, sprzeda\u017c, produkcja, obs\u0142uga klienta, logistyka, HR i inne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_wskaznikow_KPI\"><\/span><strong>Przyk\u0142ady wska\u017anik\u00f3w KPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0105 r\u00f3\u017cne rodzaje wska\u017anik\u00f3w efektywno\u015bci. Poni\u017cej prezentujemy przyk\u0142adowe wska\u017aniki KPI, kt\u00f3re mo\u017cna wdro\u017cy\u0107 w poszczeg\u00f3lnych wybranych bran\u017cach lub dzia\u0142ach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazniki_KPI_sprzedazy\"><\/span><strong>Wska\u017aniki KPI sprzeda\u017cy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ca\u0142kowita wielko\u015b\u0107 sprzeda\u017cy,<\/li>\n\n\n\n<li>\u015bredni koszt sprzeda\u017cy,<\/li>\n\n\n\n<li>\u015bredni czas cyklu sprzeda\u017cy,<\/li>\n\n\n\n<li>\u015brednia warto\u015b\u0107 zakupu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kluczowe_wskazniki_efektywnosci_marketingu\"><\/span><strong>Kluczowe wska\u017aniki efektywno\u015bci marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>koszt pozyskania potencjalnego klienta (CPL \u2013 Cost Per Lead),<\/li>\n\n\n\n<li>wsp\u00f3\u0142czynnik konwersji (Conversion Rate),<\/li>\n\n\n\n<li>wsp\u00f3\u0142czynnik efektywno\u015bci reklamy (CPC \u2013 Cost Per Click),<\/li>\n\n\n\n<li>wsp\u00f3\u0142czynnik klikalno\u015bci (CTR Click Through Rate),<\/li>\n\n\n\n<li>NPS (Net Promoter Score), czyli ocena lojalno\u015bci klienta,<\/li>\n\n\n\n<li>ROAS (Return on Ad Spend) \u2013 wsp\u00f3\u0142czynnik mierz\u0105cy skuteczno\u015b\u0107 dzia\u0142a\u0144 reklamowych,<\/li>\n\n\n\n<li>ruch na <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0ad0dd87-b9c9-4f57-908c-a694d3d2dd71\"><a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">stronie internetowej<\/a><\/span>, czas sp\u0119dzony na stronie itd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazniki_KPI_e-commerce\"><\/span><strong>Wska\u017aniki KPI e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wsp\u00f3\u0142czynnik konwersji (Conversion Rate),<\/li>\n\n\n\n<li>\u015brednia warto\u015b\u0107 koszyka zakupowego,<\/li>\n\n\n\n<li>wsp\u00f3\u0142czynnik porzuconych koszyk\u00f3w,<\/li>\n\n\n\n<li>wsp\u00f3\u0142czynnik klikalno\u015bci (CTR Click Through Rate).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazniki_KPI_produkcji\"><\/span><strong>Wska\u017aniki KPI produkcji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>czas cyklu produkcyjnego,<\/li>\n\n\n\n<li>stopie\u0144 realizacji planu produkcji,<\/li>\n\n\n\n<li>liczba bie\u017c\u0105cych op\u00f3\u017anie\u0144 planu produkcji,<\/li>\n\n\n\n<li>efektywno\u015b\u0107 sprz\u0119tu,<\/li>\n\n\n\n<li>wska\u017anik awaryjno\u015bci.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazniki_KPI_HR\"><\/span><strong>Wska\u017aniki KPI HR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poziom satysfakcji pracownik\u00f3w,<\/li>\n\n\n\n<li>wska\u017anik rotacji pracownik\u00f3w,<\/li>\n\n\n\n<li>koszty szkole\u0144,<\/li>\n\n\n\n<li>liczba zg\u0142aszanych inicjatyw pracowniczych.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119taj, \u017ce nie ma uniwersalnych wska\u017anik\u00f3w KPI, kt\u00f3re mo\u017cna wykorzystywa\u0107 w ka\u017cdej firmie. Wszystko zale\u017cy od przyj\u0119tej strategii i potrzeb przedsi\u0119biorstwa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wybrac_kluczowe_wskazniki_efektywnosci_dla_firmy\"><\/span><strong>Jak wybra\u0107 kluczowe wska\u017aniki efektywno\u015bci dla firmy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyb\u00f3r odpowiednich wska\u017anik\u00f3w efektywno\u015bci (KPI) dla firmy jest kluczowym elementem strategii biznesowej. Ka\u017cda firma musi wiedzie\u0107, jakie cele chce osi\u0105gn\u0105\u0107 i jakie KPI pomog\u0105 jej w realizacji tych cel\u00f3w.<\/p>\n\n\n\n<p>Pierwszym krokiem do wyboru odpowiednich KPI, jest zrozumienie cel\u00f3w firmy. Co chcesz osi\u0105gn\u0105\u0107? Czy chcesz zwi\u0119kszy\u0107 sprzeda\u017c, zmniejszy\u0107 koszty, poprawi\u0107 jako\u015b\u0107 produkt\u00f3w lub us\u0142ug, czy mo\u017ce osi\u0105gn\u0105\u0107 wi\u0119ksz\u0105 efektywno\u015b\u0107 w procesach biznesowych? Odpowiedzi na te i inne pytania pomog\u0105 Ci wybra\u0107 w\u0142a\u015bciwe KPI.<\/p>\n\n\n\n<p>Kolejnym krokiem jest wyb\u00f3r konkretnych KPI. Kluczowe wska\u017aniki efektywno\u015bci powinny by\u0107 mierzalne i \u0142atwe do interpretacji. Mog\u0105 to by\u0107 na przyk\u0142ad: wska\u017anik sprzeda\u017cy, mar\u017ca brutto, wska\u017anik rotacji zapas\u00f3w, czas realizacji zam\u00f3wie\u0144, wska\u017anik lojalno\u015bci klient\u00f3w, wska\u017anik jako\u015bci produkt\u00f3w lub us\u0142ug oraz wiele innych.<\/p>\n\n\n\n<p>Wa\u017cne jest r\u00f3wnie\u017c ustalenie warto\u015bci docelowej dla ka\u017cdego z wybranych KPI. Dzi\u0119ki temu b\u0119dziesz mie\u0107 wyra\u017any obraz tego, co chcesz osi\u0105gn\u0105\u0107 i jakie dzia\u0142ania musisz podj\u0105\u0107 w celu osi\u0105gni\u0119cia cel\u00f3w.<\/p>\n\n\n\n<p>Ostatecznie istotne jest monitorowanie wska\u017anik\u00f3w i ich analizowanie, aby w razie potrzeby wprowadzi\u0107 zmiany w strategii biznesowej i dzia\u0142a\u0107 na rzecz osi\u0105gni\u0119cia cel\u00f3w. Wprowadzanie zmian w strategii biznesowej na podstawie wynik\u00f3w monitorowania KPI to klucz do sukcesu firmy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_wskazniki_KPI_analizowac_Cechy_i_porady\"><\/span><strong>Jakie wska\u017aniki KPI analizowa\u0107? Cechy i porady<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wybieraj\u0105c kluczowe wska\u017aniki dla swojego przedsi\u0119biorstwa, warto pami\u0119ta\u0107 o kilku kwestiach. Miej na uwadze, \u017ce wybrane wska\u017aniki KPI powinny by\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jasne i zrozumia\u0142e dla pracownik\u00f3w firmy,<\/li>\n\n\n\n<li>regularnie mierzone i analizowane,<\/li>\n\n\n\n<li>nadzorowane i koordynowane przez zarz\u0105d,<\/li>\n\n\n\n<li>pomocne dla wszystkich poziom\u00f3w zarz\u0105dzania,<\/li>\n\n\n\n<li>wa\u017cne dla firmy \u2013 maj\u0105 mie\u0107 bezpo\u015brednie prze\u0142o\u017cenie na realizacj\u0119 cel\u00f3w strategicznych,<\/li>\n\n\n\n<li>realne i osi\u0105galne w wybranym przedziale czasowym,<\/li>\n\n\n\n<li>precyzyjne i konkretne.<\/li>\n<\/ul>\n\n\n\n<p>Ponadto pami\u0119taj, aby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>okre\u015bli\u0107, na jakim etapie jest Twoja firma,<\/li>\n\n\n\n<li>upewni\u0107 si\u0119, czy wybrane wska\u017aniki s\u0105 zwi\u0105zane z celami firmy,<\/li>\n\n\n\n<li>nie mierzy\u0107 wszystkiego naraz,<\/li>\n\n\n\n<li>wybiera\u0107 wska\u017aniki, kt\u00f3re pomog\u0105 Ci rozwin\u0105\u0107 biznes.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_czesto_aktualizowac_wskazniki_KPI\"><\/span><strong>Jak cz\u0119sto aktualizowa\u0107 wska\u017aniki KPI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kolejn\u0105 z kwestii, nad kt\u00f3r\u0105 zastanawiaj\u0105 si\u0119 przedsi\u0119biorcy i mened\u017cerowie jest te\u017c to, jak cz\u0119sto powinno si\u0119 aktualizowa\u0107 wska\u017aniki KPI.<\/p>\n\n\n\n<p>Odpowied\u017a na to pytanie nie jest jednoznaczna i znowu zale\u017cy od wielu czynnik\u00f3w, takich jak bran\u017ca, rodzaj biznesu, cele organizacji czy sezonowo\u015b\u0107 dzia\u0142alno\u015bci. Istniej\u0105 jednak pewne og\u00f3lnie przyj\u0119te zasady dotycz\u0105ce aktualizacji wska\u017anik\u00f3w KPI.<\/p>\n\n\n\n<p>Po pierwsze, nale\u017cy pami\u0119ta\u0107 o tym, \u017ce wska\u017aniki KPI powinny by\u0107 aktualizowane w miar\u0119 regularnie, aby m\u00f3c na bie\u017c\u0105co monitorowa\u0107 post\u0119py w realizacji cel\u00f3w. Zbyt rzadkie aktualizacje mog\u0105 prowadzi\u0107 do sytuacji, w kt\u00f3rej firma dzia\u0142a na podstawie przestarza\u0142ych informacji.<\/p>\n\n\n\n<p>Po drugie, nale\u017cy uwzgl\u0119dni\u0107 fakt, \u017ce niekt\u00f3re wska\u017aniki KPI wymagaj\u0105 cz\u0119stszych aktualizacji ni\u017c inne. Na przyk\u0142ad wska\u017anik dotycz\u0105cy sprzeda\u017cy mo\u017ce by\u0107 aktualizowany codziennie lub co kilka dni, podczas gdy wska\u017anik jako\u015bci produktu mo\u017ce by\u0107 od\u015bwie\u017cany co kilka tygodni.<\/p>\n\n\n\n<p>Po trzecie, wa\u017cne jest r\u00f3wnie\u017c to, aby nie aktualizowa\u0107 wska\u017anik\u00f3w zbyt cz\u0119sto, co mo\u017ce prowadzi\u0107 do nadmiernego skupienia si\u0119 na drobnych szczeg\u00f3\u0142ach i utracenia perspektywy na cele d\u0142ugoterminowe. Zbyt cz\u0119ste aktualizacje mog\u0105 r\u00f3wnie\u017c prowadzi\u0107 do sytuacji, w kt\u00f3rej pracownicy trac\u0105 motywacj\u0119 do pracy.<\/p>\n\n\n\n<p>W zwi\u0105zku z powy\u017cszym, idealnym rozwi\u0105zaniem jest ustalenie harmonogramu aktualizacji wska\u017anik\u00f3w KPI, kt\u00f3ry b\u0119dzie uwzgl\u0119dnia\u0142 potrzeby firmy oraz charakterystyk\u0119 poszczeg\u00f3lnych wska\u017anik\u00f3w. W ten spos\u00f3b b\u0119dzie mo\u017cna na bie\u017c\u0105co monitorowa\u0107 post\u0119py w realizacji cel\u00f3w organizacji, jednocze\u015bnie unikaj\u0105c nadmiernego skupienia si\u0119 na drobiazgach.<\/p><div class=\"phdut6a15503381598\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.phdut6a15503381598 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.phdut6a15503381598 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.phdut6a15503381598 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.phdut6a15503381598 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.phdut6a15503381598 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lwfxm6a1550338154b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lwfxm6a1550338154b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lwfxm6a1550338154b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lwfxm6a1550338154b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lwfxm6a1550338154b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lwfxm6a1550338154b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oivbm6a155033814ee\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oivbm6a155033814ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oivbm6a155033814ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oivbm6a155033814ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oivbm6a155033814ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oivbm6a155033814ee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mozsn6a155033814a1\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mozsn6a155033814a1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mozsn6a155033814a1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mozsn6a155033814a1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mozsn6a155033814a1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mozsn6a155033814a1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bohil6a15503381456\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bohil6a15503381456 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bohil6a15503381456 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bohil6a15503381456 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bohil6a15503381456 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bohil6a15503381456 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pibhk6a15503381406\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pibhk6a15503381406 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pibhk6a15503381406 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pibhk6a15503381406 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pibhk6a15503381406 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pibhk6a15503381406 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hbwrn6a155033813af\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8477 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chcesz, aby Twoja firma si\u0119 rozwija\u0142a? Wykorzystuj i mierz kluczowe dla swojego biznesu wska\u017aniki KPI. Pozwol\u0105 Ci one \u015bledzi\u0107 post\u0119py w realizacji cel\u00f3w strategicznych oraz dostosowywa\u0107 odpowiednie dzia\u0142ania. Dlaczego jeszcze warto z nich korzysta\u0107? Czym w\u0142a\u015bciwie s\u0105 wska\u017aniki KPI i kt\u00f3re z nich analizowa\u0107? Podpowiadamy w artykule. Co to jest KPI? Wska\u017aniki KPI (Key Performance [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,572,378],"class_list":["post-8477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-kpi","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI \u2013 co to jest? 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