{"id":8532,"date":"2023-08-16T16:12:02","date_gmt":"2023-08-16T14:12:02","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8532"},"modified":"2026-04-29T11:10:48","modified_gmt":"2026-04-29T09:10:48","slug":"co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/","title":{"rendered":"Co to jest ambient marketing i jak go wykorzysta\u0107 w promocji firmy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy.jpg\" alt=\"Co to jest ambient marketing i jak go wykorzysta\u0107 w promocji firmy\" class=\"wp-image-8534 colorbox-8532 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Rozw\u00f3j technologii i zmiany w sposobach komunikacji sprawiaj\u0105, \u017ce tradycyjne metody promocji wydaj\u0105 si\u0119 coraz mniej efektywne. Przedsi\u0119biorcy poszukuj\u0105 wi\u0119c nowych, kreatywnych rozwi\u0105za\u0144, dzi\u0119ki kt\u00f3rym mog\u0105 zaobserwowa\u0107 zwi\u0119kszenie zaanga\u017cowania u swojej grupy docelowej. Nietypow\u0105 form\u0105 reklamy jest marketing ambientowy, kt\u00f3ry w subtelny spos\u00f3b wprowadza mark\u0119 do otoczenia konsument\u00f3w poprzez niecodzienne dzia\u0142ania marketingowe w przestrzeni publicznej. Zastanawiasz si\u0119, jak wyr\u00f3\u017cni\u0107 swoj\u0105 firm\u0119 na tle innych? Ten spos\u00f3b mo\u017ce okaza\u0107 si\u0119 Twoim kluczem do sukcesu! Na czym polega ambient marketing? Jak go wykorzysta\u0107, aby przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w i tworzy\u0107 nowatorskie kampanie? Przeczytaj i sprawd\u017a!&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Definicja_Ambient_marketing_na_czym_polega_marketing_w_miejscach_nietypowych\" >Definicja Ambient marketing: na czym polega marketing w miejscach nietypowych?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Czym_jest_ambient_marketing\" >Czym jest ambient marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Historia_ambient_marketingu_%E2%80%93_od_malowidel_na_murach_po_nowatorskie_kampanie\" >Historia ambient marketingu \u2013 od malowide\u0142 na murach po nowatorskie kampanie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Ambient_marketing_w_Twojej_firmie_%E2%80%93_jak_stworzyc_skuteczna_reklame_ambientowa\" >Ambient marketing w Twojej firmie \u2013 jak stworzy\u0107 skuteczn\u0105 reklam\u0119 ambientow\u0105?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Pomysl_jaki_jest_cel_reklamy_ambientowej_Twojej_firmy\" >Pomy\u015bl, jaki jest cel reklamy ambientowej Twojej firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Wykorzystaj_kreatywne_wyobrazenia_i_stworz_przekonujacy_pomysl\" >Wykorzystaj kreatywne wyobra\u017cenia i stw\u00f3rz przekonuj\u0105cy pomys\u0142&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Dobierz_odpowiednie_miejsca_i_zadbaj_o_nowoczesne_formy_reklamy\" >Dobierz odpowiednie miejsca i zadbaj o nowoczesne formy reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Wykorzystaj_zasady_psychologii_spolecznej_ambient_reklama_a_emocje_klienta\" >Wykorzystaj zasady psychologii spo\u0142ecznej (ambient reklama a emocje klienta)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Wykorzystaj_zalety_ambient_marketingu_i_innych_form_reklamy\" >Wykorzystaj zalety ambient marketingu i innych form reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Wez_pod_uwage_wyzwania_ambient_marketingu\" >We\u017a pod uwag\u0119 wyzwania ambient marketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-ambient-marketing-i-jak-go-wykorzystac-w-promocji-firmy\/#Czym_charakteryzuje_sie_reklama_ambientowa_Podsumowanie\" >Czym charakteryzuje si\u0119 reklama ambientowa? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_Ambient_marketing_na_czym_polega_marketing_w_miejscach_nietypowych\"><\/span><strong>Definicja Ambient marketing: na czym polega marketing w miejscach nietypowych?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzisiejsi konsumenci codziennie spotykaj\u0105 si\u0119 z informacyjnym ha\u0142asem. Z ka\u017cdej strony dopada ich przekaz komercyjny, kt\u00f3ry jest widoczny na billboardach, s\u0142yszalny w radio czy telewizji, a tak\u017ce dost\u0119pny w sieci np. na ka\u017cdej <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">stronie internetowej<\/a>. Konsumenci zm\u0119czeni nat\u0142okiem reklam staj\u0105 si\u0119 coraz bardziej nieczuli na r\u00f3\u017cne formy marketingu. Jak dotrze\u0107 do nich z ofert\u0105 swojej firmy? Czy jest spos\u00f3b, aby wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji? Odpowied\u017a przejawia si\u0119 w formie ambient marketingu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_ambient_marketing\"><\/span><strong>Czym jest ambient marketing?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy zdarzy\u0142o Ci si\u0119 spotka\u0107 z takimi terminami jak ambient advertising lub ambient media? Je\u015bli nie, to musisz wiedzie\u0107, \u017ce s\u0105 to stosunkowo nowe poj\u0119cia w dziedzinie promocji, kt\u00f3re opieraj\u0105 si\u0119 na wprowadzeniu komunikacji marki do otoczenia odbiorcy w spos\u00f3b nietypowy i oryginalny. To forma marketingu wirusowego prowadzona w takich przestrzeniach, gdzie klienci nie spodziewaj\u0105 si\u0119 spotka\u0107 przekazu reklamowego.&nbsp;<\/p>\n\n\n\n<p>Poj\u0119cie ambient marketingu obejmuje nietypowe dzia\u0142ania polegaj\u0105ce na wykorzystaniu kontekstu miejsca, w kt\u00f3rym znajduj\u0105 si\u0119 potencjalni konsumenci, aby w subtelny spos\u00f3b zrealizowa\u0107 cele biznesowe.&nbsp;<\/p>\n\n\n\n<p>Ta nowa forma reklamy ma na celu wywo\u0142a\u0107 emocje poprzez przeprowadzenie akcji zaskakuj\u0105cych klient\u00f3w. <strong>Skuteczny ambient marketing \u015bwietnie wpisuje si\u0119 w otoczenie b\u0105d\u017a wykorzystuje jego elementy jako no\u015bnik przekazu<\/strong>. Tego rodzaju dzia\u0142anie przez zaskoczenie odnosi sukces dzi\u0119ki swojemu niekonwencjonalnemu charakterowi i pomys\u0142owemu wykorzystaniu przestrzeni miejskiej.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historia_ambient_marketingu_%E2%80%93_od_malowidel_na_murach_po_nowatorskie_kampanie\"><\/span><strong>Historia ambient marketingu \u2013 od malowide\u0142 na murach po nowatorskie kampanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jak ambient marketing popularno\u015b\u0107 zyskiwa\u0142 z biegiem lat? Ot\u00f3\u017c tego rodzaju reklama nietypowa ma swoje korzenie w dawnych formach promocji w przestrzeni publicznej, takich jak np. malowid\u0142a na murach w staro\u017cytnych miastach.&nbsp;<\/p>\n\n\n\n<p>Jednak idea wykorzystania otoczenia jako subtelnej formy docierania do wi\u0119kszej grupy odbiorc\u00f3w znacznie ewoluowa\u0142a wraz z rozwojem miast i technologii. Jednak to przede wszystkim w momencie pojawienia si\u0119 medi\u00f3w cyfrowych i <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><span class=\"hs-cta-node hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" id=\"hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a.png\" alt=\"Social Media\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '7cf2fe5b-64c1-4a0f-b800-63407f0ada4a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> podstawowe elementy ambient marketingu uleg\u0142y najwi\u0119kszej transformacji, umo\u017cliwiaj\u0105c tworzenie interaktywnych, nietypowych kampanii ambientowych. Dzi\u015b ten rodzaj marketingu stawowi subtelny spos\u00f3b wprowadzania marki do codziennego otoczenia odbiorc\u00f3w, wykorzystuj\u0105cy innowacyjne podej\u015bcia i technologie.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ambient_marketing_w_Twojej_firmie_%E2%80%93_jak_stworzyc_skuteczna_reklame_ambientowa\"><\/span><strong>Ambient marketing w Twojej firmie \u2013 jak stworzy\u0107 skuteczn\u0105 reklam\u0119 ambientow\u0105?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, czym w\u0142a\u015bciwie jest ambient marketing. Je\u015bli wi\u0119c Twoim celem jest stworzenie emocjonalnego zwi\u0105zku mi\u0119dzy klientem a mark\u0105 oraz zbudowanie pozytywnego wizerunku, to mo\u017cesz przygotowa\u0107 tego rodzaju kampani\u0119 promocyjn\u0105. Ale najpierw przeczytaj, jak zaplanowa\u0107 ambientowe dzia\u0142ania reklamowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pomysl_jaki_jest_cel_reklamy_ambientowej_Twojej_firmy\"><\/span><strong>Pomy\u015bl, jaki jest cel reklamy ambientowej Twojej firmy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uwaga odbiorc\u00f3w jest dla marek cz\u0119sto najcenniejszym towarem \u2013 zar\u00f3wno w promocji lokalnej, jak i og\u00f3lnopolskiej. Nic wi\u0119c dziwnego, \u017ce <strong>coraz wi\u0119cej firm decyduje si\u0119 na zaskakuj\u0105ce formy przekazu, jakie oferuje marketing ambient<\/strong>. Tym bardziej \u017ce mo\u017cna w ten spos\u00f3b realizowa\u0107 wiele cel\u00f3w biznesowych \u2013 zanim zaplanujesz dzia\u0142ania marketingowe, zdecyduj, co chcesz dzi\u0119ki nim osi\u0105gn\u0105\u0107.&nbsp;<\/p>\n\n\n\n<p>Na przyk\u0142ad wykorzystanie niecodziennych przestrzeni reklamowych takich jak ciekawe grafiki na opakowaniach produkt\u00f3w pozwol\u0105 Ci zwi\u0119kszy\u0107 zasi\u0119g kampanii. Akcje ambientowe mog\u0105 te\u017c urozmaici\u0107 przekaz przy zachowaniu koncentracji na potrzebach odbiorc\u00f3w. Co wi\u0119cej, tego rodzaju marketing anga\u017cuje klient\u00f3w, kt\u00f3rzy s\u0105 coraz bardziej uczuleni na tradycyjne formy promocji firmy.&nbsp;<\/p>\n\n\n\n<p>Celem marketingu ambientu mo\u017ce by\u0107 te\u017c wzmocnienie pozytywnego wizerunku oraz przede wszystkim zwi\u0119kszenie szans na zapami\u0119tanie przekazu.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_kreatywne_wyobrazenia_i_stworz_przekonujacy_pomysl\"><\/span><strong>Wykorzystaj kreatywne wyobra\u017cenia i stw\u00f3rz przekonuj\u0105cy pomys\u0142&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kreatywno\u015b\u0107 marketingowa decyduje o skuteczno\u015bci kampanii. Im bardziej nieszablonowy i oryginalny jest pomys\u0142 na ambientowe rozwi\u0105zania reklamowe, tym \u0142atwiej zaciekawi\u0107 potencjalnych klient\u00f3w. Bywa, \u017ce bardziej liczy si\u0119 spos\u00f3b przekazu ni\u017c sam produkt czy us\u0142uga \u2013 warto wi\u0119c postawi\u0107 na humor, niedopowiedzenia czy metafory oraz dzia\u0142a\u0107 na wyobra\u017ani\u0119 odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Nie wiesz, czym cechuje si\u0119 ambient marketing? Ta strategia ma moc wzbudzania zaskoczenia i zdumienia, co mo\u017ce by\u0107 kluczowe w przyci\u0105gni\u0119ciu uwagi Twoich odbiorc\u00f3w. Tworzenie nietypowych, niecodziennych sytuacji lub interakcji mo\u017ce sprawi\u0107, \u017ce marka zostanie zapami\u0119tana na d\u0142u\u017cej. Odbiorcy ch\u0119tniej podziel\u0105 si\u0119 takimi prze\u017cyciami w mediach spo\u0142eczno\u015bciowych. Mo\u017ce pobijesz wi\u0119c rekord Guinnessa albo we\u017amiesz przyk\u0142ad z Netflixa.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"747\" height=\"498\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa.jpg\" alt=\"Ambient marketing co to jest\" class=\"wp-image-8536 colorbox-8532 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa.jpg 747w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/ambient-marketing-w-wykonaniu-Netflixa-630x420.jpg 630w\" data-sizes=\"(max-width: 747px) 100vw, 747px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 747px; --smush-placeholder-aspect-ratio: 747\/498;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ambient marketing w wykonaniu Netflixa \u2013 kampania serialu Lupin<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobierz_odpowiednie_miejsca_i_zadbaj_o_nowoczesne_formy_reklamy\"><\/span><strong>Dobierz odpowiednie miejsca i zadbaj o nowoczesne formy reklamy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Znajomo\u015b\u0107 Twojej grupy docelowej jest niezwykle istotna przy tworzeniu kampanii ambient marketingowych. W zwi\u0105zku z tym warto zastanowi\u0107 si\u0119, gdzie powinna si\u0119 odby\u0107 akcja reklamowa \u2013 dob\u00f3r w\u0142a\u015bciwej lokalizacji mo\u017ce wp\u0142yn\u0105\u0107 na skuteczno\u015b\u0107 prowadzonej promocji. Wybieraj\u0105c miejsce reklamy, nale\u017cy mie\u0107 na uwadze takie czynniki jak frekwencja os\u00f3b, ich zainteresowania czy dost\u0119pno\u015b\u0107 danej przestrzeni. <strong>Ulokuj przekaz tam, gdzie przebywaj\u0105 Twoi potencjalni klienci, co przyczyni si\u0119 do wi\u0119kszej skuteczno\u015bci u\u017cytej przez Ciebie formy reklamy ambientowej<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_zasady_psychologii_spolecznej_ambient_reklama_a_emocje_klienta\"><\/span><strong>Wykorzystaj zasady psychologii spo\u0142ecznej (ambient reklama a emocje klienta)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Znasz ju\u017c zalety ambient marketingu i wiesz, \u017ce wp\u0142ywa on na uczucia odbiorc\u00f3w. Jak wynika z naszych do\u015bwiadcze\u0144, z tego powodu warto postara\u0107 si\u0119, jak najlepiej zrozumie\u0107 zachowania konsument\u00f3w. Przez zastosowanie regu\u0142 psychologii spo\u0142ecznej mo\u017cna odnie\u015b\u0107 sukces z kampani\u0105 reklamow\u0105, kt\u00f3ra wykorzystuje kontrasty, efekt plotki czy buduje \u015bwiadomo\u015b\u0107 marki.<\/p>\n\n\n\n<p>Przyk\u0142ady reklam ambientowych pokazuj\u0105, \u017ce kampanie, kt\u00f3re buduj\u0105 emocjonalne wi\u0119zi z odbiorcami, zazwyczaj osi\u0105gaj\u0105 wi\u0119kszy sukces. Dlatego tak wa\u017cne jest przywo\u0142ywanie r\u00f3\u017cnych emocji, humoru, zaskoczenia czy wsp\u00f3\u0142czucia, aby wzmocni\u0107 wi\u0119\u017a klient\u00f3w z Twoj\u0105 mark\u0105.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_zalety_ambient_marketingu_i_innych_form_reklamy\"><\/span><strong>Wykorzystaj zalety ambient marketingu i innych form reklamy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skoro wiesz, czego dotyczy ambient marketing, to zdajesz ju\u017c sobie z pewno\u015bci\u0105 spraw\u0119, \u017ce akcje ambientowe jedynie wspieraj\u0105 inne dzia\u0142ania promocyjne \u2013 ale nie zast\u0119puj\u0105 ich ca\u0142kowicie. Warto wi\u0119c pami\u0119ta\u0107 o integracji r\u00f3\u017cnorodnych strategii w ramach prowadzonej kampanii, takich jak aktywno\u015b\u0107 w Social Mediach, wysy\u0142ka <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><span class=\"hs-cta-node hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\" id=\"hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-6f8b9981-4531-4016-a58b-2d0f7e26328f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f.png\" alt=\"e-mail marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f8b9981-4531-4016-a58b-2d0f7e26328f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> czy reklama telewizyjna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wez_pod_uwage_wyzwania_ambient_marketingu\"><\/span><strong>We\u017a pod uwag\u0119 wyzwania ambient marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bez wzgl\u0119du na korzy\u015bci z ambient marketingu musisz pami\u0119ta\u0107 r\u00f3wnie\u017c o barierach i ryzyku, jakie wi\u0105\u017ce si\u0119 z tego rodzaju dzia\u0142aniami reklamowymi. Kluczowa jest umiej\u0119tno\u015b\u0107 \u201edobrego wyczucia\u201d miejsca oraz odbiorcy. Wprowadzenie niestandardowych form marketingu w nieodpowiedniej przestrzeni mo\u017ce spowodowa\u0107 z\u0142e dopasowanie do potrzeb klient\u00f3w, a co za tym idzie \u2013 odbicie si\u0119 od nich. Ponadto nale\u017cy r\u00f3wnie\u017c uwa\u017ca\u0107 na mo\u017cliwo\u015b\u0107 przekroczenia granic prywatno\u015bci.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_charakteryzuje_sie_reklama_ambientowa_Podsumowanie\"><\/span><strong>Czym charakteryzuje si\u0119 reklama ambientowa? Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c definicj\u0119 ambient marketingu i wiesz, \u017ce reklama nietypowa poprzez swoje oryginalne metody prezentacji tre\u015bci promocyjnych, mo\u017ce sprzyja\u0107 realizacji za\u0142o\u017ce\u0144 strategii komunikacyjnej marki. Stosowanie jej w codziennym \u017cyciu z pewno\u015bci\u0105 przyczyni si\u0119 do ewolucji form przekazu oraz skutecznego dotarcia do szerszego grona odbiorc\u00f3w. Wykorzystanie form marketingu niestandardowego nie tylko mo\u017ce zwi\u0119kszy\u0107 Twoje szanse na wyr\u00f3\u017cnienie si\u0119 na tle konkurencji, ale tak\u017ce zbudowa\u0107 trwa\u0142e i pozytywne relacje z klientami.&nbsp;<\/p>\n\n\n\n<p>Potrzebujesz inspiracji? <strong>Przyk\u0142ady reklam ambientowych mo\u017cna znale\u017a\u0107 w Polsce i za granic\u0105<\/strong>. Du\u017c\u0105 popularno\u015b\u0107 zyska\u0142a na przyk\u0142ad akcja marki Samsung, kt\u00f3ra otworzy\u0142a wyj\u0105tkow\u0105 przestrze\u0144 iluzji i zabawy Galaxy PlayGround w Warszawie. Celem by\u0142o w spos\u00f3b subtelny i wyj\u0105tkowo estetyczny przedstawi\u0107 potencjalnym odbiorcom najnowsze modele smartfon\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Reklama marketingu ambientowego daje wiele mo\u017cliwo\u015bci tw\u00f3rczego my\u015blenia oraz pozwala na zaintrygowanie odbiorc\u00f3w. Dzi\u0119ki odpowiedniemu wykorzystaniu przestrzeni i dostosowaniu dzia\u0142a\u0144 promocyjnych do specyfiki miejsca mo\u017cna zdoby\u0107 serca klient\u00f3w i zapewni\u0107 firmie lepsze rezultaty sprzeda\u017cowe. Wa\u017cne jest jednak, aby pami\u0119ta\u0107, \u017ce <strong>ambient reklama nie dzia\u0142a na zasadzie jednorazowej promocji, ale wymaga d\u0142ugotrwa\u0142ej strategii<\/strong>.<\/p>\n\n\n\n<p>W naszej ocenie tworzenie kampanii ambient marketingowych mo\u017ce by\u0107 skutecznym sposobem na zwi\u0119kszenie rozpoznawalno\u015bci marki. A je\u015bli chcesz wzmocni\u0107 swoje dzia\u0142ania reklamowe prowadzone w Internecie, to ju\u017c teraz zapoznaj si\u0119 z ofert\u0105 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Skup si\u0119 na rozwoju w\u0142asnej firmy, a doradcy internetowi, dobior\u0105 dla Ciebie rozwi\u0105zania, dzi\u0119ki kt\u00f3rym wejdziesz na wy\u017cszy poziom. Zaufaj specjalistom od lat wspieraj\u0105cych ma\u0142ych i \u015brednich przedsi\u0119biorc\u00f3w w promocji online.&nbsp;<\/p><div class=\"lpvmd69f2c6fc0f262\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lpvmd69f2c6fc0f262 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lpvmd69f2c6fc0f262 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lpvmd69f2c6fc0f262 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lpvmd69f2c6fc0f262 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lpvmd69f2c6fc0f262 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ezqdp69f2c6fc0f1df\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ezqdp69f2c6fc0f1df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ezqdp69f2c6fc0f1df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ezqdp69f2c6fc0f1df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ezqdp69f2c6fc0f1df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ezqdp69f2c6fc0f1df {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"idfta69f2c6fc0f150\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.idfta69f2c6fc0f150 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.idfta69f2c6fc0f150 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.idfta69f2c6fc0f150 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.idfta69f2c6fc0f150 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.idfta69f2c6fc0f150 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rzsrh69f2c6fc0f0d8\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rzsrh69f2c6fc0f0d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rzsrh69f2c6fc0f0d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rzsrh69f2c6fc0f0d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rzsrh69f2c6fc0f0d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rzsrh69f2c6fc0f0d8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hyzci69f2c6fc0f051\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hyzci69f2c6fc0f051 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hyzci69f2c6fc0f051 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hyzci69f2c6fc0f051 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hyzci69f2c6fc0f051 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hyzci69f2c6fc0f051 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hofti69f2c6fc0ef7e\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8532 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qhfuh69f2c6fc0eca5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qhfuh69f2c6fc0eca5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qhfuh69f2c6fc0eca5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qhfuh69f2c6fc0eca5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qhfuh69f2c6fc0eca5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8532&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Co to jest ambient marketing i jak go wykorzysta\u0107 w promocji firmy?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rozw\u00f3j technologii i zmiany w sposobach komunikacji sprawiaj\u0105, \u017ce tradycyjne metody promocji wydaj\u0105 si\u0119 coraz mniej efektywne. Przedsi\u0119biorcy poszukuj\u0105 wi\u0119c nowych, kreatywnych rozwi\u0105za\u0144, dzi\u0119ki kt\u00f3rym mog\u0105 zaobserwowa\u0107 zwi\u0119kszenie zaanga\u017cowania u swojej grupy docelowej. Nietypow\u0105 form\u0105 reklamy jest marketing ambientowy, kt\u00f3ry w subtelny spos\u00f3b wprowadza mark\u0119 do otoczenia konsument\u00f3w poprzez niecodzienne dzia\u0142ania marketingowe w przestrzeni publicznej. [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[579,145,350,54,245,410],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-ambient-marketing","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-marketing","tag-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ambient marketing \u2013 jak stworzy\u0107 reklam\u0119 w miejscach nietypowych? - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz zaskoczy\u0107 odbiorc\u00f3w i zwi\u0119kszy\u0107 skuteczno\u015b\u0107 promocji? 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