{"id":8653,"date":"2023-08-17T15:20:25","date_gmt":"2023-08-17T13:20:25","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8653"},"modified":"2023-08-30T16:35:46","modified_gmt":"2023-08-30T14:35:46","slug":"user-generated-content-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/","title":{"rendered":"User Generated Content \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest.jpg\" alt=\"User Generated Content co to jest\n\" class=\"wp-image-8654 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/User-generation-content-co-to-jest-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Najpro\u015bciej m\u00f3wi\u0105c, User Generated Content (UGC) to tre\u015bci tworzone przez klient\u00f3w. S\u0105 one bardzo wiarygodne dla internaut\u00f3w i zwi\u0119kszaj\u0105 zaufanie do danej marki. Jakie jeszcze przynosz\u0105 korzy\u015bci biznesowi? Jak pozyska\u0107 User Generated Content? Jak on wp\u0142ywa na SEO? I czy UGC ma jakie\u015b wady? Podpowiadamy w artykule. Sprawd\u017a, jak wykorzysta\u0107 ten element strategii content marketingowej do budowania \u015bwiadomo\u015bci i wiarygodno\u015bci marki oraz jej pozytywnego wizerunku. Poznaj przyk\u0142ady i rodzaje UGC.\u00a0<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#Co_to_jest_User_Generated_Content\" >Co to jest User Generated Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#Jakie_sa_zalety_User_Generated_Content\" >Jakie s\u0105 zalety User Generated Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#User_Generated_Content_przyklady_i_rodzaje\" >User Generated Content: przyk\u0142ady i rodzaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#Jak_pozyskiwac_tresci_generowane_przez_uzytkownikow\" >Jak pozyskiwa\u0107 tre\u015bci generowane przez u\u017cytkownik\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#Jak_User_Generated_Content_wplywa_na_SEO\" >Jak User Generated Content wp\u0142ywa na SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#Wady_User_Generated_Content_%E2%80%93_czy_istnieja\" >Wady User Generated Content \u2013 czy istniej\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/user-generated-content-co-to-jest\/#UGC_jako_element_strategii_content_marketingowej\" >UGC jako element strategii content marketingowej<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_User_Generated_Content\"><\/span><strong>Co to jest User Generated Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UGC (User Generated Content) to tre\u015bci tworzone przez u\u017cytkownik\u00f3w w Internecie. Mog\u0105 to by\u0107 zdj\u0119cia, filmy, posty na blogach i w Social Mediach, komentarze, opinie i wiele innych rodzaj\u00f3w tre\u015bci.<\/p>\n\n\n\n<p>Chodzi wi\u0119c tutaj o wykorzystywanie tre\u015bci, kt\u00f3re s\u0105 tworzone i publikowane przez ,,zwyk\u0142ych u\u017cytkownik\u00f3w\u2019\u2019. Je\u015bli kto\u015b oznaczy Twoj\u0105 firm\u0119 na zdj\u0119ciu, mo\u017cesz taki post udost\u0119pni\u0107 np. w swojej relacji. Stosuj ten spos\u00f3b, zw\u0142aszcza gdy klient doda pozytywn\u0105 recenzj\u0119 Twojego produktu czy us\u0142ugi.<\/p>\n\n\n\n<p>User Generated Content zawsze by\u0142 obecny w Internecie, jednak zyska\u0142 na popularno\u015bci wraz z rozwojem medi\u00f3w spo\u0142eczno\u015bciowych. Dzi\u0119ki nim u\u017cytkownicy mog\u0105 \u0142atwiej dzieli\u0107 si\u0119 swoimi pomys\u0142ami, opiniami i do\u015bwiadczeniami z innymi lud\u017ami.<\/p>\n\n\n\n<p>Jedn\u0105 z korzy\u015bci UGC jest to, \u017ce pozytywne opinie i rekomendacje od innych internaut\u00f3w bardziej wp\u0142ywaj\u0105 na decyzje zakupowe konsument\u00f3w ni\u017c tradycyjna reklama. Dlatego wiele firm stara si\u0119 zach\u0119ca\u0107 swoich klient\u00f3w do pozostawiania opinii i recenzji swoich produkt\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_User_Generated_Content\"><\/span><strong>Jakie s\u0105 zalety User Generated Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie s\u0105 zalety tre\u015bci generowanych przez u\u017cytkownik\u00f3w? Jakie korzy\u015bci daje UGC? Ot\u00f3\u017c <strong>UGC content jest autentyczny i rzetelny<\/strong>. Klienci sami dziel\u0105 si\u0119 swoimi opiniami i do\u015bwiadczeniami z danym produktem lub us\u0142ug\u0105. Dzi\u0119ki temu odbiorcy oferty otrzymuj\u0105 wiarygodne informacje, kt\u00f3re pomagaj\u0105 im podj\u0105\u0107 decyzj\u0119 o zakupie. Dzia\u0142a tu te\u017c zasada social proof (spo\u0142eczny dow\u00f3d s\u0142uszno\u015bci).<\/p>\n\n\n\n<p>User Generated Content przyci\u0105ga uwag\u0119. Ludzie s\u0105 bardziej sk\u0142onni do interakcji z tre\u015bciami wytwarzanymi przez innych u\u017cytkownik\u00f3w ni\u017c przez firmy. Dzi\u0119ki temu marki mog\u0105 zyska\u0107 wi\u0119kszy zasi\u0119g i zaanga\u017cowanie spo\u0142eczno\u015bci. Tre\u015bci USG s\u0105 dla internaut\u00f3w bardziej naturalne, wiarygodne i przekonuj\u0105ce. Szybciej zapadaj\u0105 tak\u017ce w pami\u0119\u0107, ocieplaj\u0105 wizerunek marki i pomagaj\u0105 budowa\u0107 relacje.<\/p>\n\n\n\n<p>Mocn\u0105 stron\u0105 UGC jest fakt, \u017ce jest to doskona\u0142e narz\u0119dzie do budowania lojalno\u015bci klient\u00f3w. Osoby, kt\u00f3re czuj\u0105 si\u0119 docenione przez firm\u0119 i maj\u0105 wp\u0142yw na tre\u015bci publikowane w Internecie, b\u0119d\u0105 bardziej sk\u0142onne do pozostania wiernymi klientami i polecania danej marki innym.<\/p>\n\n\n\n<p>Warto te\u017c wspomnie\u0107, \u017ce tre\u015bci User Generated Content s\u0105 relatywnie tanie w produkcji. Firmy nie musz\u0105 inwestowa\u0107 du\u017cych pieni\u0119dzy w tworzenie w\u0142asnych tre\u015bci, a jedynie zach\u0119ca\u0107 u\u017cytkownik\u00f3w do dzielenia si\u0119 swoimi zdj\u0119ciami, do\u015bwiadczeniami i opiniami.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Generated_Content_przyklady_i_rodzaje\"><\/span><strong>User Generated Content: przyk\u0142ady i rodzaje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie formy UGC mo\u017cna wykorzysta\u0107 w strategii content marketingowej? Przede wszystkim s\u0105 to opinie i recenzje produkt\u00f3w, kt\u00f3re u\u017cytkownicy zamieszczaj\u0105 na stronach internetowych i platformach spo\u0142eczno\u015bciowych. Kolejnym rodzajem s\u0105 zdj\u0119cia i filmy, kt\u00f3re ukazuj\u0105 produkty w u\u017cyciu lub w kontek\u015bcie zwi\u0105zanym z mark\u0105. Istniej\u0105 tak\u017ce r\u00f3\u017cnego rodzaju konkursy i wyzwania dla u\u017cytkownik\u00f3w, kt\u00f3re zach\u0119caj\u0105 do generowania ciekawych tre\u015bci.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, przyk\u0142ady User Generated to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opinie u\u017cytkownik\u00f3w w mediach spo\u0142eczno\u015bciowych i innych serwisach,<\/li>\n\n\n\n<li>recenzje produkt\u00f3w w r\u00f3\u017cnej formie (wpis blogowy, wideo itd.),<\/li>\n\n\n\n<li>posty na blogu i w Social Media,<\/li>\n\n\n\n<li>posty na forach i grupach dyskusyjnych,<\/li>\n\n\n\n<li>zdj\u0119cia, filmy, infografiki, memy itd.,<\/li>\n\n\n\n<li>dyskusje w komentarzach pod postami.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_pozyskiwac_tresci_generowane_przez_uzytkownikow\"><\/span><strong>Jak pozyskiwa\u0107 tre\u015bci generowane przez u\u017cytkownik\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby pozyskiwa\u0107 tre\u015bci generowane przez u\u017cytkownik\u00f3w, wykorzystuj <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><span class=\"hs-cta-node hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" id=\"hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a.png\" alt=\"Social Media\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '7cf2fe5b-64c1-4a0f-b800-63407f0ada4a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> i zach\u0119caj do interakcji. Czytelnik\u00f3w mo\u017cna prosi\u0107 o pozostawienie komentarza pod artyku\u0142em, zadawa\u0107 pytania w mediach spo\u0142eczno\u015bciowych czy te\u017c zach\u0119ca\u0107 do publikowania zdj\u0119\u0107 zwi\u0105zanych z mark\u0105.<\/p>\n\n\n\n<p><strong>Warto korzysta\u0107 z <a href=\"https:\/\/wenet.pl\/blog\/jak-dobierac-hashtagi-na-instagramie-triki-dzieki-ktorym-zwiekszysz-zasiegi\/\">hashtag\u00f3w na Instagramie<\/a> czy grup na Facebooku<\/strong>. To doskona\u0142e narz\u0119dzia do zbierania pozytywnych opinii i rekomendacji.<\/p>\n\n\n\n<p>Stw\u00f3rz dedykowane hashtagi zwi\u0105zane z Twoj\u0105 mark\u0105, kt\u00f3rych internauci b\u0119d\u0105 u\u017cywa\u0107 do oznaczania tre\u015bci na temat Twojej oferty. Dzi\u0119ki hashtagom \u0142atwo znajdziesz opublikowane przez u\u017cytkownik\u00f3w tre\u015bci i materia\u0142y i b\u0119dziesz m\u00f3g\u0142 je udost\u0119pni\u0107.<\/p>\n\n\n\n<p>Chcesz wiedzie\u0107, kto, gdzie i co o Tobie m\u00f3wi\/pisze? <strong>Wykorzystaj narz\u0119dzie do monitorowania Internetu<\/strong>, jakim jest Brand24. Znajd\u017a wzmianki na sw\u00f3j temat.<\/p>\n\n\n\n<p>Jedn\u0105 z najpopularniejszych metod pozyskiwania UGC jest te\u017c organizowanie konkurs\u00f3w. Zach\u0119caj do podzielenia si\u0119 warto\u015bciowymi tre\u015bciami (mo\u017ce by\u0107 to np. zdj\u0119cie) w zamian oferuj\u0105c atrakcyjne nagrody czy zni\u017cki.<\/p>\n\n\n\n<p>Podsumujmy \u2013 jak pozyska\u0107 warto\u015bciowy content od u\u017cytkownik\u00f3w? Oto dobre praktyki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>stw\u00f3rz dedykowane hashtagi,<\/li>\n\n\n\n<li>monitoruj Internet (np. za pomoc\u0105 narz\u0119dzia Brand24),<\/li>\n\n\n\n<li>zadbaj o mo\u017cliwo\u015b\u0107 komentowania Twoich post\u00f3w w Social mediach i wpis\u00f3w na firmowym blogu,<\/li>\n\n\n\n<li>organizuj konkursy z nagrodami,<\/li>\n\n\n\n<li>zach\u0119caj do zostawiania opinii poprzez nagradzanie \u2013 mo\u017cesz zaoferowa\u0107 np. rabat na kolejne zakupy lub produkt gratis,<\/li>\n\n\n\n<li>wysy\u0142aj pr\u00f3bki swoich produkt\u00f3w mikroinfluencerom,<\/li>\n\n\n\n<li>doceniaj i nagradzaj klient\u00f3w za tworzenie i udost\u0119pnianie tre\u015bci na Tw\u00f3j temat.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119taj te\u017c, aby sprawnie odpowiada\u0107 na wszystkie wiadomo\u015bci, komentarze czy opinie. Wa\u017cne jest szybkie i profesjonalne reagowanie na feedback od u\u017cytkownik\u00f3w. Odpowiedzi na pytania i uwagi powinny by\u0107 udzielane najlepiej od razu lub maksymalnie w ci\u0105gu kilku godzin od ich pojawienia si\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_User_Generated_Content_wplywa_na_SEO\"><\/span><strong>Jak User Generated Content wp\u0142ywa na SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User Generated Content wp\u0142ywa tak\u017ce na SEO, czyli optymalizacj\u0119 stron internetowych pod k\u0105tem wyszukiwarek. Jednym z aspekt\u00f3w User Generated Content jest zwi\u0119kszenie ilo\u015bci unikalnych tre\u015bci na stronie. Wyszukiwarki uwielbiaj\u0105 unikalne tre\u015bci, dlatego witryny z du\u017c\u0105 ich ilo\u015bci\u0105 maj\u0105 wi\u0119ksze szanse na wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania. Ponadto, dzi\u0119ki UGC strona internetowa staje si\u0119 bardziej aktualna i interaktywna, co r\u00f3wnie\u017c przek\u0142ada si\u0119 na jej warto\u015b\u0107 dla u\u017cytkownik\u00f3w i dla wyszukiwarek. Warto\u015bciowe s\u0105 komentarze pod wpisami na blogu, kt\u00f3re zawieraj\u0105 dodatkowe frazy kluczowe.<\/p>\n\n\n\n<p>Poza tym artyku\u0142y blogowe na temat Twojej firmy\/oferty publikowane przez innych u\u017cytkownik\u00f3w\/bloger\u00f3w (np. recenzje produkt\u00f3w) wraz z linkami do Twojej strony internetowej i produkt\u00f3w to <strong>przyk\u0142ad naturalnego link buildingu, kt\u00f3ry mo\u017ce mie\u0107 wp\u0142yw na zdobywanie wy\u017cszych pozycji Twojej witryny w wynikach wyszukiwania Google<\/strong>. Takie teksty docieraj\u0105 do nowych odbiorc\u00f3w, dzi\u0119ki czemu mo\u017cna zwi\u0119ksza\u0107 \u015bwiadomo\u015b\u0107 marki.<\/p>\n\n\n\n<p>User Generated Content tworzony w mediach spo\u0142eczno\u015bciowych tak\u017ce w po\u015bredni spos\u00f3b ma wp\u0142yw na SEO. Komentarze i interakcje buduj\u0105 zasi\u0119g i popularno\u015b\u0107 Twojego profilu, a pojawiaj\u0105ce si\u0119 w Social Mediach odno\u015bniki do Twojej strony WWW r\u00f3wnie\u017c wp\u0142ywaj\u0105 na jej widoczno\u015b\u0107 w sieci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_User_Generated_Content_%E2%80%93_czy_istnieja\"><\/span><strong>Wady User Generated Content \u2013 czy istniej\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zalety tre\u015bci generowanych przez u\u017cytkownik\u00f3w s\u0105 niepodwa\u017calne. Jednak UGC ma r\u00f3wnie\u017c swoje wady. Nie nad wszystkim bowiem masz kontrol\u0119. Istnieje ryzyko zwi\u0105zane z tym, \u017ce niekt\u00f3rzy u\u017cytkownicy b\u0119d\u0105 publikowa\u0107 tre\u015bci obra\u017aliwe lub nieodpowiednie, co mo\u017ce wp\u0142yn\u0105\u0107 negatywnie na reputacj\u0119 Twojej firmy lub marki.<\/p>\n\n\n\n<p>Wa\u017cne jest wi\u0119c, aby przed udost\u0119pnieniem tre\u015bci User Generated Content dok\u0142adnie je przejrze\u0107 i oceni\u0107 ich jako\u015b\u0107 oraz zgodno\u015b\u0107 z warto\u015bciami przedsi\u0119biorstwa. Warto r\u00f3wnie\u017c mie\u0107 opracowany ewentualny plan dzia\u0142ania w przypadku pojawienia si\u0119 nieodpowiednich tre\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UGC_jako_element_strategii_content_marketingowej\"><\/span><strong>UGC jako element strategii content marketingowej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User Generated Content (UGC) to tre\u015bci tworzone przez u\u017cytkownik\u00f3w, kt\u00f3re stanowi\u0105 cenny element w strategii contentowej. W dzisiejszych czasach <strong>konsumenci s\u0105 coraz bardziej wymagaj\u0105cy i oczekuj\u0105 od marek przede wszystkim autentyczno\u015bci i zaanga\u017cowania<\/strong>. Dlatego tak wa\u017cne jest, aby firmy pozwala\u0142y swoim klientom na aktywne uczestniczenie w tworzeniu tre\u015bci.<\/p>\n\n\n\n<p>Wa\u017cne jest, aby pami\u0119ta\u0107 o kilku zasadach, kt\u00f3re pomog\u0105 w skutecznym wykorzystaniu UGC w strategii content marketingowej. Przede wszystkim, trzeba stworzy\u0107 odpowiednie warunki dla u\u017cytkownik\u00f3w do generowania tre\u015bci oraz zach\u0119ca\u0107 ich do udzia\u0142u. Nale\u017cy r\u00f3wnie\u017c dba\u0107 o jako\u015b\u0107 i autentyczno\u015b\u0107 tre\u015bci, poniewa\u017c to one stanowi\u0105 najwi\u0119ksz\u0105 warto\u015b\u0107 dla potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p>Potrzebujesz pomocy w promocji Twojej firmy w Internecie? Chcesz zadba\u0107 o jako\u015bciowy content? Zale\u017cy Ci na tym, aby budowa\u0107 wiarygodno\u015b\u0107 marki? Nawi\u0105\u017c wsp\u00f3\u0142prac\u0119 z doradcami internetowymi WeNet. Specjali\u015bci znaj\u0105 si\u0119 na marketingu online. Wiedz\u0105 co to dobre planowanie i strategia. Co mog\u0105 dla Ciebie zrobi\u0107? Wejd\u017a na wenet.pl i sprawd\u017a. Poznaj szczeg\u00f3\u0142y oferty.<\/p><div class=\"oepow69f2c6f8116fb\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oepow69f2c6f8116fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oepow69f2c6f8116fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oepow69f2c6f8116fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oepow69f2c6f8116fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oepow69f2c6f8116fb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ainhu69f2c6f811684\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ainhu69f2c6f811684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ainhu69f2c6f811684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ainhu69f2c6f811684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ainhu69f2c6f811684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ainhu69f2c6f811684 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iismt69f2c6f8115e7\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iismt69f2c6f8115e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iismt69f2c6f8115e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iismt69f2c6f8115e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iismt69f2c6f8115e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iismt69f2c6f8115e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tepsy69f2c6f8110f3\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tepsy69f2c6f8110f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tepsy69f2c6f8110f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tepsy69f2c6f8110f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tepsy69f2c6f8110f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tepsy69f2c6f8110f3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"seakz69f2c6f81106a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.seakz69f2c6f81106a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.seakz69f2c6f81106a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.seakz69f2c6f81106a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.seakz69f2c6f81106a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.seakz69f2c6f81106a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fwukl69f2c6f81074a\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fwukl69f2c6f81074a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fwukl69f2c6f81074a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fwukl69f2c6f81074a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fwukl69f2c6f81074a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fwukl69f2c6f81074a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pfyev69f2c6f8106d2\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pfyev69f2c6f8106d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pfyev69f2c6f8106d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pfyev69f2c6f8106d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pfyev69f2c6f8106d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pfyev69f2c6f8106d2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gcthw69f2c6f810642\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gcthw69f2c6f810642 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gcthw69f2c6f810642 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gcthw69f2c6f810642 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gcthw69f2c6f810642 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gcthw69f2c6f810642 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"byrwb69f2c6f8100f2\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.byrwb69f2c6f8100f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.byrwb69f2c6f8100f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.byrwb69f2c6f8100f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.byrwb69f2c6f8100f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.byrwb69f2c6f8100f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"epcuh69f2c6f810069\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8653 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Najpro\u015bciej m\u00f3wi\u0105c, User Generated Content (UGC) to tre\u015bci tworzone przez klient\u00f3w. S\u0105 one bardzo wiarygodne dla internaut\u00f3w i zwi\u0119kszaj\u0105 zaufanie do danej marki. Jakie jeszcze przynosz\u0105 korzy\u015bci biznesowi? Jak pozyska\u0107 User Generated Content? Jak on wp\u0142ywa na SEO? I czy UGC ma jakie\u015b wady? Podpowiadamy w artykule. Sprawd\u017a, jak wykorzysta\u0107 ten element strategii content marketingowej [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,124,125,410,351,83,580,493,205],"class_list":["post-8653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-seo-pozycjonowanie","tag-social-media","tag-strategia-marketingowa","tag-strona-www","tag-strony-www","tag-ugc","tag-user-generated-content","tag-userfriendly"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co to jest User Generated Content? - WeNet<\/title>\n<meta name=\"description\" content=\"User Generated Content (UGC) to tre\u015bci tworzone przez u\u017cytkownik\u00f3w. 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