{"id":8665,"date":"2023-08-18T15:53:02","date_gmt":"2023-08-18T13:53:02","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8665"},"modified":"2023-08-30T16:39:08","modified_gmt":"2023-08-30T14:39:08","slug":"analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/","title":{"rendered":"Analiza SWOT \u2013 jak okre\u015bli\u0107 mocne i s\u0142abe strony firmy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy.jpg\" alt=\"Analiza SWOT \u2013 co to jest i jak okre\u015bli\u0107 mocne i s\u0142abe strony firmy?\n\" class=\"wp-image-8666 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-SWOT-jak-okreslic-mocne-i-slabe-strony-firmy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Analiza SWOT to jedno z najbardziej popularnych i skutecznych narz\u0119dzi stosowanych w biznesie. Jest to analiza strategiczna przedsi\u0119biorstwa. Pozwala na okre\u015blenie mocnych i s\u0142abych stron firmy oraz szans, ale te\u017c zagro\u017ce\u0144, z jakimi musi si\u0119 ona zmierzy\u0107 na rynku. Jak przeprowadzi\u0107 analiz\u0119 SWOT przedsi\u0119biorstwa? O czym trzeba pami\u0119ta\u0107? Dlaczego w og\u00f3le warto stosowa\u0107 analiz\u0119 SWOT? Podpowiadamy w artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Co_to_jest_analiza_SWOT\" >Co to jest analiza SWOT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Analiza_mocnych_stron_firmy\" >Analiza mocnych stron firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Analiza_slabych_stron_firmy\" >Analiza s\u0142abych stron firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Szanse_i_zagrozenia\" >Szanse i zagro\u017cenia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Jak_przeprowadzic_analize_SWOT_firmy\" >Jak przeprowadzi\u0107 analiz\u0119 SWOT firmy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Analiza_SWOT_a_strategie_przedsiebiorstwa\" >Analiza SWOT a strategie przedsi\u0119biorstwa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Zalety_i_wady_analizy_SWOT\" >Zalety i wady analizy SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/analiza-swot-jak-okreslic-mocne-i-slabe-strony-firmy\/#Analiza_SWOT_firmy_%E2%80%93_podsumowanie\" >Analiza SWOT firmy \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_analiza_SWOT\"><\/span><strong>Co to jest analiza SWOT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT to narz\u0119dzie biznesowe, kt\u00f3re pozwala na ocen\u0119 przedsi\u0119biorstwa lub projektu pod k\u0105tem jego mocnych i s\u0142abych stron (strong and weak points) oraz szans i zagro\u017ce\u0144 (opportunities and threats) wynikaj\u0105cych z otoczenia. Skr\u00f3t SWOT pochodzi wi\u0119c od angielskich s\u0142\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengths (silne strony),<\/li>\n\n\n\n<li>Weaknesses (s\u0142abe strony),<\/li>\n\n\n\n<li>Opportunities (szanse),<\/li>\n\n\n\n<li>Threats (zagro\u017cenia).<\/li>\n<\/ul>\n\n\n\n<p>Analiza SWOT firmy ma pom\u00f3c w podejmowaniu decyzji strategicznych oraz planowaniu dzia\u0142a\u0144 pomagaj\u0105cych w osi\u0105gni\u0119ciu cel\u00f3w biznesowych. W trakcie analizy oceniane s\u0105 zar\u00f3wno czynniki wewn\u0119trzne (silne i s\u0142abe strony), takie jak zasoby firmy czy procesy produkcyjne, jak i czynniki zewn\u0119trzne (szanse i zagro\u017cenia), takie jak konkurencja czy zmieniaj\u0105ce si\u0119 warunki rynkowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_mocnych_stron_firmy\"><\/span><strong>Analiza mocnych stron firmy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT uwzgl\u0119dnia mocne strony przedsi\u0119biorstwa, czyli pozytywne czynniki wewn\u0119trzne w firmie. S\u0105 to te elementy, kt\u00f3re pozwalaj\u0105 na przewag\u0119 nad konkurencj\u0105. Warto o nie dba\u0107, aby prawid\u0142owo si\u0119 rozwija\u0107.<\/p>\n\n\n\n<p>Przyk\u0142ady mocnych stron organizacji to np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wysoka jako\u015b\u0107 produkt\u00f3w lub us\u0142ug,<\/li>\n\n\n\n<li>wysokie umiej\u0119tno\u015bci pracownik\u00f3w,<\/li>\n\n\n\n<li>dobre relacje z klientami,<\/li>\n\n\n\n<li>innowacyjne technologie,<\/li>\n\n\n\n<li>silna pozycja na rynku itd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_slabych_stron_firmy\"><\/span><strong>Analiza s\u0142abych stron firmy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, podczas analizy SWOT firmy brane s\u0105 r\u00f3wnie\u017c pod uwag\u0119 s\u0142abe strony (negatywne czynniki wewn\u0119trzne), czyli elementy ograniczaj\u0105ce rozw\u00f3j firmy lub utrudniaj\u0105ce jej funkcjonowanie. Warto wypisa\u0107 s\u0142abe strony, aby m\u00f3c je wyeliminowa\u0107.<\/p>\n\n\n\n<p>Przyk\u0142ady s\u0142abych stron przedsi\u0119biorstwa to np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>niskie kwalifikacje zatrudnionych pracownik\u00f3w,<\/li>\n\n\n\n<li>du\u017ca rotacja pracownik\u00f3w,<\/li>\n\n\n\n<li>s\u0142aba infrastruktura techniczna,<\/li>\n\n\n\n<li>cz\u0119ste awarie maszyn,<\/li>\n\n\n\n<li>\u017ale funkcjonuj\u0105cy proces produkcyjny czy logistyczny,<\/li>\n\n\n\n<li>brak r\u00f3\u017cnorodno\u015bci w ofercie itd.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szanse_i_zagrozenia\"><\/span><strong>Szanse i zagro\u017cenia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT (SWOT analysis) pozwala r\u00f3wnie\u017c na identyfikacj\u0119 szans i zagro\u017ce\u0144 wynikaj\u0105cych z otoczenia firmy. Szanse to czynniki zewn\u0119trzne, kt\u00f3re pozytywnie wp\u0142ywaj\u0105 na firm\u0119 i daj\u0105 mo\u017cliwo\u015bci rozwoju.<\/p>\n\n\n\n<p>Szansami mog\u0105 by\u0107 np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rozwijaj\u0105cy si\u0119 rynek,<\/li>\n\n\n\n<li>zmieniaj\u0105ce si\u0119 preferencje klient\u00f3w,<\/li>\n\n\n\n<li>dost\u0119pno\u015b\u0107 nowych technologii,<\/li>\n\n\n\n<li>wzrost popytu na dane produkty czy us\u0142ugi,<\/li>\n\n\n\n<li>czynniki polityczne i spo\u0142eczne, kt\u00f3re wp\u0142ywaj\u0105 na Tw\u00f3j biznes itd.<\/li>\n<\/ul>\n\n\n\n<p>Zagro\u017cenia natomiast to czynniki zewn\u0119trzne, kt\u00f3re maj\u0105 negatywny wp\u0142yw na rozw\u00f3j firmy. Istotne jest, aby prowadzi\u0107 dzia\u0142ania profilaktyczne, kt\u00f3re zapobiegn\u0105 wp\u0142ywowi zagro\u017ce\u0144 na przedsi\u0119biorstwo.<\/p>\n\n\n\n<p>Zagro\u017ceniami mog\u0105 by\u0107 np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wzrost konkurencji,<\/li>\n\n\n\n<li>zmiany w przepisach prawa,<\/li>\n\n\n\n<li>niekorzystne warunki rynkowe,<\/li>\n\n\n\n<li>globalny wzrost cen surowc\u00f3w,<\/li>\n\n\n\n<li>wzrost podatk\u00f3w b\u0105d\u017a innych koszt\u00f3w prowadzenia w\u0142asnej dzia\u0142alno\u015bci,<\/li>\n\n\n\n<li>niebranie pod uwag\u0119 czynnik\u00f3w spo\u0142ecznych oraz politycznych,<\/li>\n\n\n\n<li>brak plan\u00f3w awaryjnych itd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przeprowadzic_analize_SWOT_firmy\"><\/span><strong>Jak przeprowadzi\u0107 analiz\u0119 SWOT firmy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT najcz\u0119\u015bciej przygotowuj\u0105 w firmie osoby na stanowiskach kierowniczych. Taka analiza mo\u017ce by\u0107 jednak przeprowadzona te\u017c przez przeszkolonego, do\u015bwiadczonego pracownika b\u0105d\u017a osob\u0119\/konsultanta z zewn\u0105trz. Jak przeprowadzi\u0107 analiz\u0119 strategiczn\u0105?<\/p>\n\n\n\n<p>Analiza SWOT sk\u0142ada si\u0119 z kilku etap\u00f3w. Aby przeprowadzi\u0107 analiz\u0119 SWOT, nale\u017cy przede wszystkim dok\u0142adnie pozna\u0107 swoj\u0105 firm\u0119, jej cel, misj\u0119 oraz warto\u015bci. Nale\u017cy te\u017c zbada\u0107 otoczenie zewn\u0119trzne, czyli konkurencj\u0119, trendy rynkowe, polityk\u0119 pa\u0144stwa czy zmiany w prawie.<\/p>\n\n\n\n<p>Na pocz\u0105tku trzeba zebra\u0107 zesp\u00f3\u0142 oraz okre\u015bli\u0107 cel i zakres analizy SWOT. Nale\u017cy wyja\u015bni\u0107 wszystkim pracownikom sens dzia\u0142a\u0144 analitycznych, czyli przekaza\u0107 im, co chcemy osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<p>Nast\u0119pnie cz\u0142onkowie zespo\u0142u powinni przygotowa\u0107 list\u0119 s\u0142abych i mocnych stron oraz szans i zagro\u017ce\u0144. Listy mog\u0105 si\u0119 od siebie r\u00f3\u017cni\u0107. Na nast\u0119pnym etapie trzeba utworzy\u0107 wsp\u00f3ln\u0105 macierz analizy SWOT \u2013 uwzgl\u0119dni\u0107 powtarzaj\u0105ce si\u0119 czynniki oraz wyeliminowa\u0107 te, kt\u00f3re nie s\u0105 istotne.<\/p>\n\n\n\n<p>P\u00f3\u017aniej warto spotka\u0107 si\u0119 z ca\u0142ym zespo\u0142em, odby\u0107 dyskusj\u0119 i przeprowadzi\u0107 analiz\u0119 wniosk\u00f3w. Wa\u017cne \u017ceby spojrze\u0107 na ca\u0142o\u015b\u0107 z r\u00f3\u017cnych perspektyw.<\/p>\n\n\n\n<p>Ko\u0144cowy etap to opracowanie na podstawie analizy SWOT wst\u0119pnej strategii dzia\u0142ania. W dalszej kolejno\u015bci zostanie ona rozwini\u0119ta i uszczeg\u00f3\u0142owiona przez kierownictwo firmy, a nast\u0119pnie wdro\u017cona.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_SWOT_a_strategie_przedsiebiorstwa\"><\/span><strong>Analiza SWOT a strategie przedsi\u0119biorstwa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Firma mo\u017ce obra\u0107 r\u00f3\u017cny plan dzia\u0142ania w zale\u017cno\u015bci od tego, kt\u00f3re czynniki przewa\u017caj\u0105. W SWOT analizie mo\u017cna wyr\u00f3\u017cni\u0107 cztery strategie dzia\u0142ania:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strategi\u0119 ofensywn\u0105 \u2013 gdy dominuj\u0105 mocne strony i szanse,<\/li>\n\n\n\n<li>strategi\u0119 defensywn\u0105 \u2013 gdy przewa\u017caj\u0105 s\u0142abe strony i zagro\u017cenia,<\/li>\n\n\n\n<li>strategi\u0119 konkurencyjn\u0105 \u2013 gdy w firmie dominuj\u0105 s\u0142abe strony, lecz w otoczeniu obserwujemy wi\u0119cej szans ni\u017c zagro\u017ce\u0144,<\/li>\n\n\n\n<li>strategi\u0119 konserwatywn\u0105 \u2013 gdy dominuj\u0105 silne strony, ale w otoczeniu wida\u0107 istotne zagro\u017cenia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_i_wady_analizy_SWOT\"><\/span><strong>Zalety i wady analizy SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak zrobi\u0107 analiz\u0119 SWOT. Ma ona wiele zalet i przynosi korzy\u015bci biznesowi. Warto jednak wspomnie\u0107, \u017ce ma te\u017c swoje wady (jak wszystko). Zastanawiasz si\u0119, jakie? Poni\u017cej przedstawiamy zalety i wady przeprowadzania analizy SWOT firmy.<\/p>\n\n\n\n<p>Zalety:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prosta w zastosowaniu \u2013 analiza SWOT jest do\u015b\u0107 \u0142atwa do przeprowadzenia i nie wymaga specjalistycznej wiedzy,<\/li>\n\n\n\n<li>dost\u0119pna metoda badawcza \u2013 nie ma potrzeby korzystania z drogich narz\u0119dzi czy specjalistycznego oprogramowania,<\/li>\n\n\n\n<li>umo\u017cliwia wykrycie problem\u00f3w \u2013 pozwala na odkrycie problem\u00f3w i niedoci\u0105gni\u0119\u0107,<\/li>\n\n\n\n<li>odkrywanie nowych szans \u2013 umo\u017cliwia poznanie nowych mo\u017cliwo\u015bci rozwoju, np. poprzez badanie trend\u00f3w rynkowych,<\/li>\n\n\n\n<li>zwi\u0119kszenie efektywno\u015bci dzia\u0142a\u0144 \u2013 pozwala na dostosowanie strategii rozwoju do reali\u00f3w rynku i unikni\u0119cie b\u0142\u0119dnych decyzji.<\/li>\n<\/ul>\n\n\n\n<p>Wady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>subiektywno\u015b\u0107 wynik\u00f3w \u2013 analiza SWOT opiera si\u0119 na subiektywnych ocenach os\u00f3b bior\u0105cych udzia\u0142 w badaniu,<\/li>\n\n\n\n<li>brak precyzji \u2013 wyniki analizy SWOT s\u0105 cz\u0119sto og\u00f3lnikowe i nieprecyzyjne,<\/li>\n\n\n\n<li>brak wskaza\u0144 co do dzia\u0142a\u0144 \u2013 analiza SWOT nie daje gotowych rozwi\u0105za\u0144 i wskaza\u0144 co do dzia\u0142a\u0144, kt\u00f3re nale\u017cy podj\u0105\u0107,<\/li>\n\n\n\n<li>potrzeba rzetelnej wiedzy \u2013 dla uzyskania wiarygodnych wynik\u00f3w analizy SWOT wymagana jest rzetelna wiedza oraz dobre rozumienie rynku i bran\u017cy.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_SWOT_firmy_%E2%80%93_podsumowanie\"><\/span><strong>Analiza SWOT firmy \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT (SWOT analysis) ma swoje wady i zalety. Na og\u00f3\u0142 jest to jednak narz\u0119dzie analizy strategicznej, kt\u00f3re pozwala na dok\u0142adne zrozumienie kondycji firmy na rynku oraz na podj\u0119cie s\u0142usznych decyzji dotycz\u0105cych jej rozwoju. Pomaga w eliminowaniu s\u0142abych stron.<\/p>\n\n\n\n<p>Warto wi\u0119c wykona\u0107 analiz\u0119 SWOT. Dobrze jest stosowa\u0107 j\u0105 regularnie, aby by\u0107 na bie\u017c\u0105co z trendami i zmianami zachodz\u0105cymi w bran\u017cy oraz przekszta\u0142ca\u0107 je w szanse dla swojego biznesu.<\/p><div class=\"castp69f5c54f3b043\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.podli69f5c54f3aec3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.podli69f5c54f3aec3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.podli69f5c54f3aec3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.podli69f5c54f3aec3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.podli69f5c54f3aec3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lrzjf69f5c54f3ae3e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lrzjf69f5c54f3ae3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lrzjf69f5c54f3ae3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lrzjf69f5c54f3ae3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lrzjf69f5c54f3ae3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lrzjf69f5c54f3ae3e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ftyqs69f5c54f3adc8\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ftyqs69f5c54f3adc8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ftyqs69f5c54f3adc8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ftyqs69f5c54f3adc8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ftyqs69f5c54f3adc8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ftyqs69f5c54f3adc8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xtqfs69f5c54f3ad49\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xtqfs69f5c54f3ad49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xtqfs69f5c54f3ad49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xtqfs69f5c54f3ad49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xtqfs69f5c54f3ad49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xtqfs69f5c54f3ad49 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bxcuj69f5c54f3ac88\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bxcuj69f5c54f3ac88 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bxcuj69f5c54f3ac88 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bxcuj69f5c54f3ac88 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bxcuj69f5c54f3ac88 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bxcuj69f5c54f3ac88 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lzpnd69f5c54f3ac06\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lzpnd69f5c54f3ac06 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lzpnd69f5c54f3ac06 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lzpnd69f5c54f3ac06 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lzpnd69f5c54f3ac06 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lzpnd69f5c54f3ac06 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rqutu69f5c54f3ab7d\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8665 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Analiza SWOT to jedno z najbardziej popularnych i skutecznych narz\u0119dzi stosowanych w biznesie. Jest to analiza strategiczna przedsi\u0119biorstwa. Pozwala na okre\u015blenie mocnych i s\u0142abych stron firmy oraz szans, ale te\u017c zagro\u017ce\u0144, z jakimi musi si\u0119 ona zmierzy\u0107 na rynku. Jak przeprowadzi\u0107 analiz\u0119 SWOT przedsi\u0119biorstwa? O czym trzeba pami\u0119ta\u0107? Dlaczego w og\u00f3le warto stosowa\u0107 analiz\u0119 SWOT? [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,410,566,378],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-strategia-marketingowa","tag-swot","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analiza SWOT \u2013 czym jest, jak j\u0105 przeprowadzi\u0107 i dlaczego warto? - WeNet<\/title>\n<meta name=\"description\" content=\"Analiza SWOT to analiza strategiczna firmy. 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