{"id":8729,"date":"2023-08-21T15:24:15","date_gmt":"2023-08-21T13:24:15","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8729"},"modified":"2026-04-29T11:09:06","modified_gmt":"2026-04-29T09:09:06","slug":"8-wskaznikow-marketingowych-ktore-warto-mierzyc","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/","title":{"rendered":"8 wska\u017anik\u00f3w marketingowych, kt\u00f3re warto mierzy\u0107"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc.jpg\" alt=\"wska\u017aniki marketingowe co to jest\" class=\"wp-image-8730 colorbox-8729 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/8-wskaznikow-marketingowych-ktore-warto-mierzyc-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kiedy musisz mierzy\u0107 si\u0119 z ci\u0105gle rozwijaj\u0105c\u0105 si\u0119 konkurencj\u0105 w sieci, to Twoja strategia promocyjna nie mo\u017ce opiera\u0107 si\u0119 wy\u0142\u0105cznie na kreatywno\u015bci i intuicji. Aby m\u00f3c osi\u0105gn\u0105\u0107 zamierzone cele, potrzebne b\u0119d\u0105 konkretne dane i szczeg\u00f3\u0142owa analityka. W\u0142a\u015bnie dlatego podstawowe wska\u017aniki marketingowe, czyli miary okre\u015blaj\u0105ce efektywno\u015b\u0107 prowadzonych dzia\u0142a\u0144, s\u0105 niezwykle istotne. W poni\u017cszym artykule przedstawiamy 8 miernik\u00f3w, na kt\u00f3rych ka\u017cda firma powinna oprze\u0107 mierzenie wynik\u00f3w, aby rozwija\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107 online.&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Dlaczego_warto_analizowac_wskazniki_marketingowe\" >Dlaczego warto analizowa\u0107 wska\u017aniki marketingowe?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Znaczenie_wskaznikow_marketingowych\" >Znaczenie wska\u017anik\u00f3w marketingowych<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Szczegolowa_analityka_%E2%80%93_jak_mierzyc_najwazniejsze_wskazniki_marketingowe\" >Szczeg\u00f3\u0142owa analityka \u2013 jak mierzy\u0107 najwa\u017cniejsze wska\u017aniki marketingowe?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Wspolczynnik_konwersji_Conversion_Rate\" >Wsp\u00f3\u0142czynnik konwersji (Conversion Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Koszt_pozyskania_klienta_%E2%80%93_CAC_Customer_Acquisition_Cost\" >Koszt pozyskania klienta \u2013 CAC (Customer Acquisition Cost)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Wskaznik_zwrotu_z_inwestycji_Return_On_Investment\" >Wska\u017anik zwrotu z inwestycji (Return On Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Wskaznik_utrzymania_klientow_Customer_Retention_Rate\" >Wska\u017anik utrzymania klient\u00f3w (Customer Retention Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Wartosc_zyciowa_klientow\" >Warto\u015b\u0107 \u017cyciowa klient\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Zasieg_mediow_spolecznosciowych_wskazniki_marketingowe_na_Facebooku_Instagramie_itd\" >Zasi\u0119g medi\u00f3w spo\u0142eczno\u015bciowych (wska\u017aniki marketingowe na Facebooku, Instagramie itd.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Efekty_e-mail_marketingu\" >Efekty e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/8-wskaznikow-marketingowych-ktore-warto-mierzyc\/#Wskaznik_zadowolenia_klientow_Customer_Satisfaction_Score\" >Wska\u017anik zadowolenia klient\u00f3w (Customer Satisfaction Score)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_analizowac_wskazniki_marketingowe\"><\/span><strong>Dlaczego warto analizowa\u0107 wska\u017aniki marketingowe?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W dzisiejszych czasach marketing to jeden z kluczowych element\u00f3w prowadzenia rozwijaj\u0105cego si\u0119 biznesu. Dzi\u0119ki niemu jako przedsi\u0119biorca mo\u017cesz zdobywa\u0107 nowych klient\u00f3w, zwi\u0119ksza\u0107 sprzeda\u017c i poprawia\u0107 \u015bwiadomo\u015b\u0107 swojej marki. Aby jednak dowiedzie\u0107 si\u0119 wi\u0119cej o efektywno\u015bci dzia\u0142a\u0144 marketingowych, warto mierzy\u0107 wska\u017aniki, kt\u00f3re pozwalaj\u0105 na optymalizowanie rezultat\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz analizowa\u0107 efektywno\u015b\u0107 kampanii prowadzonych w Internecie? W takim razie musisz wiedzie\u0107, \u017ce <strong>wszystkie wska\u017aniki marketingowe nale\u017c\u0105 do narz\u0119dzi analitycznych, dzi\u0119ki kt\u00f3rym mo\u017cna sprawdzi\u0107, czy inwestycje w reklam\u0119 przynosz\u0105 oczekiwane rezultaty<\/strong>. Otrzymane wyniki pozwol\u0105 Ci r\u00f3wnie\u017c zdecydowa\u0107, czy warto prowadzi\u0107 marketing cyfrowy w niezmiennej formie, czy warto zdecydowa\u0107 si\u0119 na testowanie nowych kana\u0142\u00f3w.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u017celi Twoja kampania reklamowa w sieci ma przynie\u015b\u0107 wymierne efekty, to musisz wdro\u017cy\u0107 raportowanie wska\u017anik\u00f3w marketingowych. S\u0105 one bowiem wyznaczane na podstawie danych historycznych oraz prognoz dotycz\u0105cych przysz\u0142ych wynik\u00f3w. Pozwalaj\u0105 okre\u015bli\u0107, kt\u00f3re kana\u0142y marketingowe przynosz\u0105 najlepsze rezultaty oraz identyfikuj\u0105 obszary wymagaj\u0105ce poprawy lub modyfikacji.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Znaczenie_wskaznikow_marketingowych\"><\/span><strong>Znaczenie wska\u017anik\u00f3w marketingowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zastanawiasz si\u0119, jakie s\u0105 zalety i wady wska\u017anik\u00f3w marketingowych? Je\u015bli chodzi o ograniczenia, to z pewno\u015bci\u0105 b\u0119dzie to nie zawsze najwy\u017csza jako\u015b\u0107 danych, brak kontekstu czy niew\u0142a\u015bciwy wyb\u00f3r miernik\u00f3w. Tego rodzaju szczeg\u00f3\u0142ow\u0105 analityk\u0119 mo\u017cesz jednak skutecznie wykorzysta\u0107 na wiele r\u00f3\u017cnych sposob\u00f3w \u2013 przedstawiamy kilka z nich poni\u017cej.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analiza narz\u0119dzi marketingowych&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prowadzisz marketing online? Dzi\u0119ki analizie odpowiednich miernik\u00f3w mo\u017cesz sprawdzi\u0107, kt\u00f3re spo\u015br\u00f3d wykorzystywanych przez Ciebie strategii przynosz\u0105 najlepsze wyniki, a z kt\u00f3rych mo\u017cesz zrezygnowa\u0107, aby nie marnowa\u0107 czasu i wysi\u0142k\u00f3w. Wska\u017aniki internetowe pozwol\u0105 Ci oceni\u0107, czy osi\u0105gasz cele, takie jak wi\u0119kszy zasi\u0119g medi\u00f3w spo\u0142eczno\u015bciowych, lepsze proporcje ruchu na <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">stronie internetowej<\/a> czy ni\u017cszy koszt pozyskania klienta.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitorowanie konkurencji<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Analiza wska\u017anik\u00f3w pozwoli Ci nie tylko uzyska\u0107 dane dotycz\u0105ce skuteczno\u015bci prowadzonych przez Twoj\u0105 firm\u0119 strategii marketingowych, ale r\u00f3wnie\u017c por\u00f3wna\u0107 wyniki dzia\u0142a\u0144 z poczynaniami najwi\u0119kszej konkurencji w bran\u017cy. Dzi\u0119ki odpowiednim miernikom mo\u017cesz te\u017c skutecznie reagowa\u0107 na trendy i potrzeby grupy docelowej.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lepsza obs\u0142uga klienta<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce wska\u017aniki marketingowe u\u0142atwiaj\u0105 szczeg\u00f3\u0142ow\u0105 analityk\u0119 dotycz\u0105c\u0105 zaanga\u017cowania potencjalnych klient\u00f3w. R\u00f3\u017cnego rodzaju metryki pozwalaj\u0105 na przyk\u0142ad monitorowa\u0107 wszelkie wzmianki o Twojej firmie w sieci. Dzi\u0119ki temu mo\u017cesz docenia\u0107 interakcje ze strony u\u017cytkownik\u00f3w, co z pewno\u015bci\u0105 doceni\u0105 Twoi odbiorcy \u2013 szczeg\u00f3lnie w mediach spo\u0142eczno\u015bciowych. To \u015bwietny spos\u00f3b, aby zwi\u0119kszy\u0107 liczb\u0119 lead\u00f3w.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ocena skuteczno\u015bci dzia\u0142a\u0144 marketingowych<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Optymalizacja dzia\u0142a\u0144 marketingowych nie jest mo\u017cliwa bez prawid\u0142owej analizy wynik\u00f3w. Gdy zaczniesz mierzy\u0107 najwa\u017cniejsze wska\u017aniki, to zyskasz mo\u017cliwo\u015b\u0107 bie\u017c\u0105cego \u015bledzenia efekt\u00f3w, wprowadzania zmian i planowania lepszych kampanii reklamowych w przysz\u0142o\u015bci.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lokalizacja kryzys\u00f3w&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kryzysy w marketingu internetowym to nic niezwyk\u0142ego. Aby si\u0119 przed nimi ustrzec, musisz przede wszystkim szybko reagowa\u0107 na wszelkie negatywne sytuacje \u2013 te mo\u017cesz za\u015b zaobserwowa\u0107 dzi\u0119ki odpowiednim metrykom. &nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szczegolowa_analityka_%E2%80%93_jak_mierzyc_najwazniejsze_wskazniki_marketingowe\"><\/span><strong>Szczeg\u00f3\u0142owa analityka \u2013 jak mierzy\u0107 najwa\u017cniejsze wska\u017aniki marketingowe?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zale\u017cy Ci na optymalizacji dzia\u0142a\u0144 marketingowych? W takim razie wska\u017aniki internetowe b\u0119d\u0105 dla Ciebie niezast\u0105pionym narz\u0119dziem do pomiaru skuteczno\u015bci kampanii, podejmowania kluczowych decyzji i osi\u0105gania cel\u00f3w biznesowych. Dadz\u0105 Ci konkretne dane, na kt\u00f3rych mo\u017cesz oprze\u0107 swoje strategie, eliminuj\u0105c wszelkie spekulacje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zanim przejdziemy do przyk\u0142ad\u00f3w, warto jeszcze wspomnie\u0107, \u017ce istniej\u0105 r\u00f3\u017cne rodzaje miernik\u00f3w. Key Result Indicators (KRI) wska\u017c\u0105 Ci efekty podj\u0119tych przez Ciebie dzia\u0142a\u0144. KPI to natomiast kluczowe wska\u017aniki efektywno\u015bci, kt\u00f3re okre\u015blaj\u0105 najwa\u017cniejsze obszary, na kt\u00f3rych musisz si\u0119 skupi\u0107, aby osi\u0105gn\u0105\u0107 okre\u015blony rezultat. Performance Indicators wp\u0142ywaj\u0105 na efektywno\u015b\u0107 kampanii, ale same nie mog\u0105 wygenerowa\u0107 wynik\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz pozna\u0107 przyk\u0142ady wska\u017anik\u00f3w marketingowych, kt\u00f3re mo\u017cna mierzy\u0107 za pomoc\u0105 takich narz\u0119dzi jak np. Google Analytics, HootSuite czy Brand24? Oto lista miernik\u00f3w, kt\u00f3re pozwol\u0105 okre\u015bli\u0107 skuteczno\u015b\u0107 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><span class=\"hs-cta-node hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" id=\"hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d.png\" alt=\"marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c81a1639-aef0-4f69-ab4d-4e9d89a8e03d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> Twojej firmy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolczynnik_konwersji_Conversion_Rate\"><\/span><strong>Wsp\u00f3\u0142czynnik konwersji (Conversion Rate)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wska\u017aniki konwersji stanowi\u0105 jedn\u0105 z najwa\u017cniejszych metryk w marketingu internetowym. Dzi\u0119ki temu miernikowi dowiesz si\u0119, jak wiele os\u00f3b uda\u0142o Ci si\u0119 przekona\u0107 do wykonania konkretnej akcji na Twojej stronie internetowej lub w innych kana\u0142ach. Wyra\u017ca si\u0119 go w procentach i pozwala oceni\u0107, jak skuteczne s\u0105 firmowe reklamy, witryny, mailingi i inne narz\u0119dzia promocyjne. Je\u015bli wsp\u00f3\u0142czynnik konwersji jest niski, warto zastanowi\u0107 si\u0119 nad zmianami w formie przekazu, optymalizacj\u0105 kampanii lub dopasowaniem strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koszt_pozyskania_klienta_%E2%80%93_CAC_Customer_Acquisition_Cost\"><\/span><strong>Koszt pozyskania klienta \u2013 CAC (Customer Acquisition Cost)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz mierzy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych? Nie zapomnij o wska\u017aniku CAC, kt\u00f3ry ma kluczowe znaczenie dla rozwoju firmy, gdy\u017c pozwala oceni\u0107, czy inwestycje w marketing cyfrowy i sprzeda\u017c przynosz\u0105 oczekiwane rezultaty. Przedsi\u0119biorstwa, kt\u00f3re chc\u0105 osi\u0105gn\u0105\u0107 sukces na rynku, musz\u0105 bowiem zdawa\u0107 sobie spraw\u0119 z konieczno\u015bci optymalizacji koszt\u00f3w pozyskania klienta i d\u0105\u017cy\u0107 do zmniejszenia tego wska\u017anika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miernik CAC odnosi si\u0119 do sumy pieni\u0119dzy zaliczanej do koszt\u00f3w kampanii marketingowej maj\u0105cej na celu przyci\u0105gni\u0119cie nowych odbiorc\u00f3w, podzielonej przez liczb\u0119 uzyskanych klient\u00f3w w danym okresie. To powszechnie stosowany wska\u017anik, kt\u00f3ry obejmuje analityka marketingowa \u2013 szczeg\u00f3lnie w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><span class=\"hs-cta-node hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" id=\"hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e.png\" alt=\"e-commerce\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f8f0675e-6e4e-4e9a-9d2c-cf19999a915e', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaznik_zwrotu_z_inwestycji_Return_On_Investment\"><\/span><strong>Wska\u017anik zwrotu z inwestycji (Return On Investment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Czy wiesz, \u017ce wska\u017aniki marketingowe pozwalaj\u0105 przedsi\u0119biorcom na obliczenie zwrotu z inwestycji, czyli ile zysku generuje ka\u017cda wydana z\u0142ot\u00f3wka? <strong>Dzi\u0119ki ROI mo\u017cesz zidentyfikowa\u0107, kt\u00f3re kana\u0142y przynosz\u0105 najwi\u0119kszy zwrot i inwestowa\u0107 w nie skuteczniej<\/strong>. Co wi\u0119cej, w ten spos\u00f3b wp\u0142yniesz na obni\u017cenie koszt\u00f3w kampanii marketingowych.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto analizowa\u0107 i raportowa\u0107 wska\u017aniki marketingowe ROI w kontek\u015bcie poszczeg\u00f3lnych dzia\u0142a\u0144, a tak\u017ce ca\u0142ej strategii promocyjnej. Je\u015bli wyniki nie s\u0105 zadowalaj\u0105ce, to nale\u017cy dokona\u0107 zmian w podej\u015bciu do kampanii reklamowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaznik_utrzymania_klientow_Customer_Retention_Rate\"><\/span><strong>Wska\u017anik utrzymania klient\u00f3w (Customer Retention Rate)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dbaj\u0105c o utrzymanie obecnych klient\u00f3w, mo\u017cesz znacznie zwi\u0119kszy\u0107 rentowno\u015b\u0107 swojego biznesu. CRR \u2013 nale\u017c\u0105cy do og\u00f3lnych wska\u017anik\u00f3w marketingowych \u2013 pokazuje, jaki procent Twoich odbiorc\u00f3w pozostaje z Twoj\u0105 firm\u0105 na d\u0142u\u017cej. Warto monitorowa\u0107 te dane i d\u0105\u017cy\u0107 do poprawy wynik\u00f3w, np. poprzez wprowadzenie program\u00f3w lojalno\u015bciowych czy lepsze dopasowanie oferty do potrzeb dzisiejszych konsument\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wartosc_zyciowa_klientow\"><\/span><strong>Warto\u015b\u0107 \u017cyciowa klient\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analiza wska\u017anik\u00f3w takich jak CLV jest niezwykle wa\u017cna z punktu widzenia zarz\u0105dzania relacjami z grup\u0105 docelow\u0105 oraz podejmowania strategicznych decyzji w marketingu cyfrowym. Miernik ten pozwala bowiem oceni\u0107, kt\u00f3re grupy klient\u00f3w s\u0105 dla firmy najbardziej warto\u015bciowe, a wi\u0119c gdzie warto kierowa\u0107 swoje dzia\u0142ania promocyjne i sprzeda\u017cowe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Warto\u015b\u0107 \u017cyciowa klienta (CLV) mo\u017ce by\u0107 wykorzystywana zar\u00f3wno na etapie pozyskiwania nowych odbiorc\u00f3w, jak i utrzymania tych ju\u017c istniej\u0105cych<\/strong>. Przede wszystkim dlatego, \u017ce okre\u015bla prognozowan\u0105 warto\u015b\u0107 finansow\u0105, jak\u0105 przyniesie przedsi\u0119biorstwu dany kupuj\u0105cy w czasie trwania swojej relacji z firm\u0105.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zasieg_mediow_spolecznosciowych_wskazniki_marketingowe_na_Facebooku_Instagramie_itd\"><\/span><strong>Zasi\u0119g medi\u00f3w spo\u0142eczno\u015bciowych (wska\u017aniki marketingowe na Facebooku, Instagramie itd.)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interesuje Ci\u0119 mierzenie wynik\u00f3w w sieciach spo\u0142eczno\u015bciowych? W takim razie Twoim skutecznym narz\u0119dziem musi sta\u0107 si\u0119 szczeg\u00f3\u0142owa analityka Social Media, a nieod\u0142\u0105cznym elementem planowania \u2013 wska\u017aniki KPI.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efektywno\u015b\u0107 dzia\u0142a\u0144 marketingowych na takich platformach jak Facebook, YouTube, Instagram, X czy TikTok mo\u017cesz mierzy\u0107 na r\u00f3\u017cne sposoby. Co wi\u0119cej, ka\u017cda platforma oferuje w\u0142asny zestaw miar \u2013 cz\u0119\u015b\u0107 z nich jest jednak uniwersalna (znajdziesz je poni\u017cej).&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zasi\u0119g \u2013 liczba odbiorc\u00f3w, kt\u00f3ra widzi posty na Twoich profilach;<\/li>\n\n\n\n<li>Zaanga\u017cowanie u\u017cytkownik\u00f3w \u2013 reakcja spo\u0142eczno\u015bci na przekaz (wska\u017aniki zaanga\u017cowania to np. liczba komentarzy czy wiadomo\u015bci prywatnych);<\/li>\n\n\n\n<li>Wp\u0142yw \u2013 zmiana postaw publiczno\u015bci po zapoznaniu si\u0119 z tre\u015bci\u0105;&nbsp;<\/li>\n\n\n\n<li>Konwersja \u2013 liczba odbiorc\u00f3w, kt\u00f3ra podj\u0119\u0142a oczekiwan\u0105 akcj\u0119;<\/li>\n\n\n\n<li>Share of Voice \u2013 prowadzone w sieci dyskusje na temat marki.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efekty_e-mail_marketingu\"><\/span><strong>Efekty e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obok medi\u00f3w spo\u0142eczno\u015bciowych podstawowym narz\u0119dziem komunikacji z klientami i potencjalnymi nabywcami jest mailing. St\u0105d te\u017c ka\u017cda kampania <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><span class=\"hs-cta-node hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\" id=\"hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-6f8b9981-4531-4016-a58b-2d0f7e26328f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f.png\" alt=\"e-mail marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f8b9981-4531-4016-a58b-2d0f7e26328f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> powinna by\u0107 analizowana, aby zapewni\u0107 skuteczno\u015b\u0107 przedsi\u0119wzi\u0119cia. W tym przypadku nale\u017cy zmierzy\u0107 dzia\u0142ania marketingowe poprzez:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wska\u017anik dostarczalno\u015bci \u2013 jak wiele wysy\u0142anych e-maili dociera do odbiorc\u00f3w,<\/li>\n\n\n\n<li>rezygnacja z subskrypcji \u2013 liczba os\u00f3b, kt\u00f3re postanowi\u0142y zrezygnowa\u0107 z otrzymywania wiadomo\u015bci,<\/li>\n\n\n\n<li>wska\u017anik otwar\u0107 \u2013 stosunek liczby os\u00f3b, kt\u00f3re otworzy\u0142y mail do liczby jego dostarcze\u0144,&nbsp;<\/li>\n\n\n\n<li>Click Through Rate \u2013 stosunek liczby klikni\u0119\u0107 w linki zawarte w e-mailu do liczby jego otwar\u0107,<\/li>\n\n\n\n<li>wska\u017aniki konwersji \u2013 liczba os\u00f3b, kt\u00f3re wykonuj\u0105 za\u0142o\u017cone dzia\u0142anie (np. zakup produktu, rejestracj\u0119 na stronie), po klikni\u0119ciu w odno\u015bnik,&nbsp;<\/li>\n\n\n\n<li>liczba przekierowa\u0144 \u2013 liczba sytuacji, gdy adresat zdecydowa\u0142 si\u0119 przekaza\u0107 dalej tre\u015b\u0107 wiadomo\u015bci swoim znajomym lub rodzinie.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaznik_zadowolenia_klientow_Customer_Satisfaction_Score\"><\/span><strong>Wska\u017anik zadowolenia klient\u00f3w (Customer Satisfaction Score)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aby mierzy\u0107 kampanie marketingowe i oceni\u0107 ich skuteczno\u015b\u0107, warto wzi\u0105\u0107 pod uwag\u0119 kolejny wska\u017anik \u2013 tym razem dotyczy on zadowolenia klient\u00f3w. Dzi\u0119ki niemu mo\u017cesz oceni\u0107, jak bardzo konsumenci s\u0105 zadowoleni z Twoich produkt\u00f3w i us\u0142ug. Nale\u017cy go mierzy\u0107 na r\u00f3\u017cne sposoby, np. poprzez przeprowadzenie ankiety czy analiz\u0119 opinii w mediach spo\u0142eczno\u015bciowych. Zadowolenie klient\u00f3w to podstawa d\u0142ugotrwa\u0142ego sukcesu firmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Znasz ju\u017c najwa\u017cniejsze przyk\u0142ady wska\u017anik\u00f3w marketingowych. Ich \u015bledzenie i analizowanie pozwoli Ci oceni\u0107 efektywno\u015b\u0107 marketingu oraz wprowadza\u0107 niezb\u0119dne zmiany, kt\u00f3re umo\u017cliwi\u0105 dalszy rozw\u00f3j przedsi\u0119biorstwa. <strong>Niezale\u017cnie od bran\u017cy, warto mie\u0107 na uwadze wszystkie wymienione metryki i d\u0105\u017cy\u0107 do ich optymalizacji<\/strong>. A je\u015bli chcesz powierzy\u0107 dzia\u0142ania promocyjne specjalistom, to ju\u017c teraz zapoznaj si\u0119 z ofert\u0105 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Doradcy internetowi zaoferuj\u0105 Ci wsparcie i rozwi\u0105zania, dzi\u0119ki kt\u00f3rym Tw\u00f3j biznes wejdzie na wy\u017cszy poziom.<\/p><div class=\"jmaxt6a2e541cc5d6c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jmaxt6a2e541cc5d6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jmaxt6a2e541cc5d6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jmaxt6a2e541cc5d6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jmaxt6a2e541cc5d6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jmaxt6a2e541cc5d6c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tbemg6a2e541cc5cdc\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8729 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.akbes6a2e541cc585a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.akbes6a2e541cc585a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.akbes6a2e541cc585a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.akbes6a2e541cc585a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.akbes6a2e541cc585a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8729&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;2.3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;2.3\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;8 wska\u017anik\u00f3w marketingowych, kt\u00f3re warto mierzy\u0107&quot;,&quot;width&quot;:&quot;59.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 59.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            2.3\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kiedy musisz mierzy\u0107 si\u0119 z ci\u0105gle rozwijaj\u0105c\u0105 si\u0119 konkurencj\u0105 w sieci, to Twoja strategia promocyjna nie mo\u017ce opiera\u0107 si\u0119 wy\u0142\u0105cznie na kreatywno\u015bci i intuicji. Aby m\u00f3c osi\u0105gn\u0105\u0107 zamierzone cele, potrzebne b\u0119d\u0105 konkretne dane i szczeg\u00f3\u0142owa analityka. W\u0142a\u015bnie dlatego podstawowe wska\u017aniki marketingowe, czyli miary okre\u015blaj\u0105ce efektywno\u015b\u0107 prowadzonych dzia\u0142a\u0144, s\u0105 niezwykle istotne. W poni\u017cszym artykule przedstawiamy 8 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,586,350,54,587,583,265,352,111,588,245,584,585,351,589],"class_list":["post-8729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-cac","tag-ciekawostka","tag-ciekawostki-2","tag-customer-acquisition-cost","tag-customer-retention-rate","tag-e-mail-marketing","tag-google-analitycs","tag-google-analytics","tag-konwersja","tag-marketing","tag-return-on-investment","tag-roi","tag-strona-www","tag-wspolczynnik-konwersji"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kt\u00f3re wska\u017aniki marketingowe warto mierzy\u0107 i analizowa\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Sprawd\u017a, czy prowadzone przez Ciebie dzia\u0142ania przynosz\u0105 zamierzone efekty. 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