{"id":8733,"date":"2023-08-21T16:10:43","date_gmt":"2023-08-21T14:10:43","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8733"},"modified":"2023-08-30T16:38:33","modified_gmt":"2023-08-30T14:38:33","slug":"viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/","title":{"rendered":"Viral marketing \u2013 kompletny przewodnik po marketingu wirusowym"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym.jpg\" alt=\"viral marketing co to jest\" class=\"wp-image-8734 colorbox-8733 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Viral-marketing\u2013kompletny-przewodnik-po-marketingu-wirusowym-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Marketing viralowy to skuteczna strategia promocji, kt\u00f3ra pozwala na szybkie dotarcie do du\u017cej liczby odbiorc\u00f3w za pomoc\u0105 dzia\u0142a\u0144 wykonywanych przez samych u\u017cytkownik\u00f3w Internetu. Wymaga ona jednak du\u017cej kreatywno\u015bci i innowacyjno\u015bci, aby materia\u0142y reklamowe by\u0142y interesuj\u0105ce i warto\u015bciowe dla potencjalnych odbiorc\u00f3w. Co mo\u017ce sta\u0107 si\u0119 viralem? Co charakteryzuje viralowe tre\u015bci? Jakie s\u0105 korzy\u015bci marketingu wirusowego? I czy ta forma reklamy jest dla ka\u017cdego? Podpowiadamy w naszym przewodniku<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Czym_jest_viral_marketing\" >Czym jest viral marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Cechy_tresci_viralowych\" >Cechy tre\u015bci viralowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Jakie_sa_korzysci_z_zastosowania_viral_marketingu\" >Jakie s\u0105 korzy\u015bci z zastosowania viral marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Zalety_i_wady_marketingu_wirusowego\" >Zalety i wady marketingu wirusowego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Przyklady_viral_marketingu\" >Przyk\u0142ady viral marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Czy_marketing_viralowy_jest_dla_kazdego\" >Czy marketing viralowy jest dla ka\u017cdego?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/viral-marketing-kompletny-przewodnik-po-marketingu-wirusowym\/#Jak_stworzyc_viral_%E2%80%93_podsumowanie\" >Jak stworzy\u0107 viral \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_viral_marketing\"><\/span><strong>Czym jest viral marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co oznacza poj\u0119cie viral marketing? Ot\u00f3\u017c jest to strategia marketingowa, kt\u00f3ra polega na rozprzestrzenianiu tre\u015bci reklamowych (informacji o produktach lub us\u0142ugach) viralowo, czyli w spos\u00f3b naturalny i szybki. Odbywa si\u0119 to g\u0142\u00f3wnie za pomoc\u0105 Internetu i medi\u00f3w spo\u0142eczno\u015bciowych (<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><span class=\"hs-cta-node hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" id=\"hs-cta-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-7cf2fe5b-64c1-4a0f-b800-63407f0ada4a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/7cf2fe5b-64c1-4a0f-b800-63407f0ada4a.png\" alt=\"Social Media\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '7cf2fe5b-64c1-4a0f-b800-63407f0ada4a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> marketing). <strong>G\u0142\u00f3wnym celem tej strategii jest dotarcie do jak najwi\u0119kszej liczby odbiorc\u00f3w<\/strong> za pomoc\u0105 dzia\u0142a\u0144 wykonywanych przez samych u\u017cytkownik\u00f3w Internetu.<\/p>\n\n\n\n<p>Jak dzia\u0142a viral? Na czym polega marketing wirusowy? Istot\u0105 jest tworzenie materia\u0142\u00f3w reklamowych, kt\u00f3re b\u0119d\u0105 interesuj\u0105ce, zabawne i warto\u015bciowe dla potencjalnych odbiorc\u00f3w, aby sami chcieli je udost\u0119pni\u0107 swoim znajomym. Dzi\u0119ki temu kampania viralowa zyskuje na popularno\u015bci i zasi\u0119gu w kr\u00f3tkim czasie, bez konieczno\u015bci ponoszenia du\u017cych koszt\u00f3w zwi\u0105zanych z tradycyjnymi formami promocji.<\/p>\n\n\n\n<p>Znasz ju\u017c definicj\u0119 marketingu wirusowego. Pora dowiedzie\u0107 si\u0119 wi\u0119cej na ten temat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cechy_tresci_viralowych\"><\/span><strong>Cechy tre\u015bci viralowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie s\u0105 cechy marketingu wirusowego? Kluczowym elementem tre\u015bci wirusowych jest kreatywno\u015b\u0107 i innowacyjno\u015b\u0107. Kampanie reklamowe powinny charakteryzowa\u0107 si\u0119 nowatorskimi pomys\u0142ami, kt\u00f3re przyci\u0105gn\u0105 uwag\u0119 odbiorcy, zach\u0119c\u0105 go do dalszego dzielenia si\u0119 tre\u015bciami oraz zapadn\u0105 w pami\u0119\u0107. Warto r\u00f3wnie\u017c pami\u0119ta\u0107 o tym, \u017ce marketing viralowy nie musi by\u0107 skierowany bezpo\u015brednio na sprzeda\u017c produkt\u00f3w lub us\u0142ug. Cz\u0119sto jest to spos\u00f3b na budowanie \u015bwiadomo\u015bci marki i zainteresowanie ni\u0105 potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p>Reklama viralowa powinna by\u0107 dobrze przemy\u015blana. Na pocz\u0105tku <strong>nale\u017cy przede wszystkim dok\u0142adnie okre\u015bli\u0107 grup\u0119 docelow\u0105 \u2013 zastanowi\u0107 si\u0119, co j\u0105 poruszy i zainteresuje<\/strong>. Trzeba tak\u017ce pami\u0119ta\u0107, \u017ce to, co przypadnie do gustu i sprzeda si\u0119 w jednym kraju, nie zawsze mo\u017ce odnie\u015b\u0107 sukces w innym.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, g\u0142\u00f3wne cechy dobrego viral marketingu to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kreatywno\u015b\u0107,<\/li>\n\n\n\n<li>aktualno\u015b\u0107 (real time marketing),<\/li>\n\n\n\n<li>innowacyjno\u015b\u0107, oryginalno\u015b\u0107,<\/li>\n\n\n\n<li>dopasowanie do <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>,<\/li>\n\n\n\n<li>wp\u0142ywanie na emocje,<\/li>\n\n\n\n<li>,,pozytywno\u015b\u0107\u2019\u2019, humor.<\/li>\n<\/ul>\n\n\n\n<p>Wiesz ju\u017c, co wyr\u00f3\u017cnia skuteczne tre\u015bci wirusowe. Czy jednak faktycznie op\u0142aca si\u0119 je tworzy\u0107? Czy viral marketing dzia\u0142a? Jakie s\u0105 mo\u017cliwo\u015bci viral marketingu? Tego dowiesz si\u0119 z dalszej cz\u0119\u015bci artyku\u0142u.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_korzysci_z_zastosowania_viral_marketingu\"><\/span><strong>Jakie s\u0105 korzy\u015bci z zastosowania viral marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jedn\u0105 z g\u0142\u00f3wnych zalet marketingu viralowego jest jego niski koszt w por\u00f3wnaniu do tradycyjnej reklamy. Dzi\u0119ki temu firmy mog\u0105 zaoszcz\u0119dzi\u0107 na kosztach dystrybucji materia\u0142\u00f3w reklamowych, a jednocze\u015bnie osi\u0105gn\u0105\u0107 wi\u0119kszy zasi\u0119g w kr\u00f3tszym czasie. Ponadto marketing wirusowy pozwala tworzy\u0107 bardziej przyjazny wizerunek marki poprzez tworzenie tre\u015bci, kt\u00f3re s\u0105 interesuj\u0105ce i zabawne dla u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Ogromnym plusem jest mo\u017cliwo\u015b\u0107 szybkiego dotarcia do du\u017cej liczby odbiorc\u00f3w. Tre\u015bci, kt\u00f3re staj\u0105 si\u0119 viralowe, s\u0105 szybko rozpowszechniane i komentowane, co <strong>pomaga wzmacnia\u0107 \u015bwiadomo\u015b\u0107 marki oraz zwi\u0119ksza\u0107 zainteresowanie ni\u0105 w\u015br\u00f3d potencjalnych klient\u00f3w<\/strong>.<\/p>\n\n\n\n<p>Kolejn\u0105 korzy\u015bci\u0105 z zastosowania viral marketingu jest mo\u017cliwo\u015b\u0107 dok\u0142adnego targetowania grupy odbiorc\u00f3w. Dzi\u0119ki analizie zachowa\u0144 u\u017cytkownik\u00f3w w sieci mo\u017cna okre\u015bli\u0107 ich preferencje i potrzeby oraz dostosowa\u0107 przekaz reklamy viral marketingowej do ich potrzeb. Dzi\u0119ki temu kampanie reklamowe s\u0105 bardziej skuteczne i efektywne.<\/p>\n\n\n\n<p>Viral marketing przynosi korzy\u015bci r\u00f3wnie\u017c pod k\u0105tem mo\u017cliwo\u015bci interakcji z u\u017cytkownikami. Dzi\u0119ki temu, \u017ce internauci udost\u0119pniaj\u0105 i komentuj\u0105 tre\u015bci, firmy mog\u0105 pozna\u0107 ich opinie na temat produkt\u00f3w lub us\u0142ug oraz zyska\u0107 nowe pomys\u0142y na rozw\u00f3j swojego biznesu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_i_wady_marketingu_wirusowego\"><\/span><strong>Zalety i wady marketingu wirusowego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wida\u0107, korzy\u015bci viral marketingu jest wiele. G\u0142\u00f3wne zalety marketingu wirusowego to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oryginalna i ciekawa forma,<\/li>\n\n\n\n<li>niski koszt,<\/li>\n\n\n\n<li>du\u017cy zasi\u0119g \u2013 mo\u017cliwo\u015b\u0107 dotarcia do szerokiego grona odbiorc\u00f3w,<\/li>\n\n\n\n<li>efektywno\u015b\u0107.<\/li>\n<\/ul>\n\n\n\n<p>Wbrew pozorom viral marketing ma jednak te\u017c swoje wady (jak wszystko). Jednym z najwi\u0119kszych ryzyk jest to, \u017ce stworzone tre\u015bci mog\u0105 by\u0107 postrzegane jako nieodpowiednie lub obra\u017aliwe przez cz\u0119\u015b\u0107 odbiorc\u00f3w, co mo\u017ce zaszkodzi\u0107 reputacji firmy. Dodatkowo viral content nie zawsze dzia\u0142a tak, jak powinien. Je\u015bli reklama nie jest na tyle interesuj\u0105ca, aby przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w, nie osi\u0105gnie ona po\u017c\u0105danych wynik\u00f3w. Szybko\u015b\u0107 i \u0142atwo\u015b\u0107 rozpowszechniania tre\u015bci zale\u017cy od tego, czy dana firma korzysta z odpowiednich narz\u0119dzi, kt\u00f3re to umo\u017cliwiaj\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_viral_marketingu\"><\/span><strong>Przyk\u0142ady viral marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z przyk\u0142ad\u00f3w udanej kampanii viral marketingowej, kt\u00f3ra zyska\u0142a ogromn\u0105 popularno\u015b\u0107, by\u0142 tzw. &#8220;Ice Bucket Challenge&#8221;. Polega\u0142a ona na polewaniu si\u0119 wiadrem z lodowat\u0105 wod\u0105 i nominowaniu kolejnych os\u00f3b do wykonania podobnej akcji. Akcja ta mia\u0142a na celu zwr\u00f3cenie uwagi na chorob\u0119 stwardnienia zanikowego bocznego oraz zebranie funduszy na badania naukowe. Dzi\u0119ki udzia\u0142owi w Ice Bucket Challenge wiele os\u00f3b dowiedzia\u0142o si\u0119 o chorobie i zaanga\u017cowa\u0142o si\u0119 w pomoc poprzez wp\u0142aty na rzecz fundacji.<\/p>\n\n\n\n<p>Do najbardziej znanych wirusowych kampanii marketingowych zaliczy\u0107 mo\u017cna r\u00f3wnie\u017c np. reklamy Allegro, McDonald\u2019s czy Coca Coli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_marketing_viralowy_jest_dla_kazdego\"><\/span><strong>Czy marketing viralowy jest dla ka\u017cdego?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zapewne zastanawiasz si\u0119, czy tre\u015bci viralowe sprawdz\u0105 si\u0119 dla ma\u0142ej firmy. Nie da si\u0119 bowiem zaprzeczy\u0107, \u017ce najbardziej znane kampanie wirusowe to produkcje gigant\u00f3w. To naturalne, \u017ce najwi\u0119ksz\u0105 popularno\u015b\u0107 zdobywaj\u0105 reklamy du\u017cych marek. Nie oznacza to jednak, \u017ce marketing viralowy jest zarezerwowany wy\u0142\u0105cznie dla nich. Dobry materia\u0142 viralowy ma szans\u0119 skutecznie rozprzestrzeni\u0107 si\u0119 w Internecie, nawet je\u015bli ma mniejsz\u0105 liczb\u0119 odbiorc\u00f3w.<\/p>\n\n\n\n<p>Trzeba jednak pami\u0119ta\u0107 o podstawowych zasadach. Przede wszystkim wirusowy marketing wymaga <strong>oryginalnego i przyci\u0105gaj\u0105cego uwag\u0119 pomys\u0142u, kt\u00f3ry wzbudzi zainteresowanie i zostanie zapami\u0119tany przez odbiorc\u00f3w<\/strong>. Nast\u0119pnie konieczne jest stworzenie tre\u015bci, kt\u00f3ra b\u0119dzie \u0142atwo rozpoznawalna i ch\u0119tnie udost\u0119pniana przez internaut\u00f3w. W przypadku braku kreatywno\u015bci i umiej\u0119tno\u015bci tworzenia atrakcyjnej tre\u015bci, prowadzenie tego typu kampanii marketingowej mo\u017ce okaza\u0107 si\u0119 trudne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_viral_%E2%80%93_podsumowanie\"><\/span><strong>Jak stworzy\u0107 viral \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak stworzy\u0107 viral? Jak osi\u0105gn\u0105\u0107 efekt wirusowy kampanii? Nie jest to takie \u0142atwe zadanie. Warto jednak pami\u0119ta\u0107 o kilku wa\u017cnych kwestiach, m.in. o tym, \u017ce viralem najcz\u0119\u015bciej staje si\u0119 reklama wideo, ale nie tylko. Mo\u017ce by\u0107 to te\u017c reklama graficzna. Wa\u017cne, aby tre\u015b\u0107 wzbudza\u0142a emocje u odbiorc\u00f3w.<\/p>\n\n\n\n<p>Jak ju\u017c te\u017c wspomnieli\u015bmy, viral content wymaga odpowiedniego targetowania i poznania grupy docelowej. Nie wystarczy jedynie np. wprowadzi\u0107 hasztagi i liczy\u0107 na to, \u017ce informacje o ofercie rozprzestrzeni\u0105 si\u0119 w Internecie. Konieczne jest r\u00f3wnie\u017c poznanie preferencji i wzorc\u00f3w zachowa\u0144 potencjalnych klient\u00f3w, aby wiedzie\u0107, jak najlepiej do nich dotrze\u0107 i przekona\u0107 do oferty.<\/p>\n\n\n\n<p>Co te\u017c wa\u017cne, <strong>internetowy viral marketing wymaga odpowiedniej strategii dystrybucji<\/strong>. Nie wystarczy jedynie stworzy\u0107 tre\u015bci i umie\u015bci\u0107 je na stronie internetowej czy w mediach spo\u0142eczno\u015bciowych. Konieczne jest rozpowszechnienie informacji o ofercie za pomoc\u0105 r\u00f3\u017cnych kana\u0142\u00f3w dystrybucji, takich jak np. influencer marketing, content marketing czy <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a>.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, marketing wirusowy to skuteczna strategia, jednak jej realizacja wymaga oryginalnego pomys\u0142u, atrakcyjnej tre\u015bci, znajomo\u015bci grupy docelowej oraz odpowiedniej formy dystrybucji. Dlatego te\u017c wymaga wiedzy, kreatywno\u015bci i zaanga\u017cowania. Warto jednak podj\u0105\u0107 ten wysi\u0142ek, aby m\u00f3c cieszy\u0107 si\u0119 z efekt\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<p>Potrzebujesz pomocy w promocji swojej firmowej oferty? Chcesz dociera\u0107 do wi\u0119kszej liczby klient\u00f3w? Mo\u017cesz skorzysta\u0107 z us\u0142ug doradc\u00f3w internetowych WeNet. Specjali\u015bci doskonale znaj\u0105 si\u0119 na marketingu online, wiedz\u0105, jak rozwija\u0107 ma\u0142e i \u015brednie firmy oraz jakie dzia\u0142ania marketingowe prowadzi\u0107. Co mog\u0105 dla Ciebie zrobi\u0107? Sprawd\u017a szczeg\u00f3\u0142y oferty na WeNet.pl.<\/p><div class=\"iekxy6a13de1381020\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dvkgb6a13de1380fc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dvkgb6a13de1380fc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dvkgb6a13de1380fc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dvkgb6a13de1380fc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dvkgb6a13de1380fc4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rftvb6a13de1380f7c\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rftvb6a13de1380f7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rftvb6a13de1380f7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rftvb6a13de1380f7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rftvb6a13de1380f7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rftvb6a13de1380f7c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"erwqv6a13de1380f35\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.erwqv6a13de1380f35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.erwqv6a13de1380f35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.erwqv6a13de1380f35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.erwqv6a13de1380f35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.erwqv6a13de1380f35 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zbmvs6a13de1380eee\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zbmvs6a13de1380eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zbmvs6a13de1380eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zbmvs6a13de1380eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zbmvs6a13de1380eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zbmvs6a13de1380eee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tosjc6a13de1380ea5\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tosjc6a13de1380ea5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tosjc6a13de1380ea5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tosjc6a13de1380ea5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tosjc6a13de1380ea5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tosjc6a13de1380ea5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vazrq6a13de1380e5c\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vazrq6a13de1380e5c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vazrq6a13de1380e5c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vazrq6a13de1380e5c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vazrq6a13de1380e5c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vazrq6a13de1380e5c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jjefb6a13de1380e11\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8733 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing viralowy to skuteczna strategia promocji, kt\u00f3ra pozwala na szybkie dotarcie do du\u017cej liczby odbiorc\u00f3w za pomoc\u0105 dzia\u0142a\u0144 wykonywanych przez samych u\u017cytkownik\u00f3w Internetu. Wymaga ona jednak du\u017cej kreatywno\u015bci i innowacyjno\u015bci, aby materia\u0142y reklamowe by\u0142y interesuj\u0105ce i warto\u015bciowe dla potencjalnych odbiorc\u00f3w. Co mo\u017ce sta\u0107 si\u0119 viralem? Co charakteryzuje viralowe tre\u015bci? Jakie s\u0105 korzy\u015bci marketingu wirusowego? I [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,101,193,327,245,177,289,99,373,241,410,310,590],"class_list":{"0":"post-8733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-content-marketing","12":"tag-contentmarketing","13":"tag-komunikacja-marketingowa","14":"tag-marketing","15":"tag-marketing-w-sieci","16":"tag-marketing-wideo","18":"tag-real-time-marketing","19":"tag-social-media-marketing","20":"tag-strategia-marketingowa","21":"tag-viral","22":"tag-viral-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viral marketing \u2013 co to jest i na czym polega? - WeNet<\/title>\n<meta name=\"description\" content=\"Viral marketing pozwala dociera\u0107 do du\u017cej liczby odbiorc\u00f3w. 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