{"id":8760,"date":"2023-08-23T12:19:31","date_gmt":"2023-08-23T10:19:31","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8760"},"modified":"2023-08-30T16:36:47","modified_gmt":"2023-08-30T14:36:47","slug":"regula-wplywu-spolecznego-w-marketingu-czym-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/","title":{"rendered":"Regu\u0142a wp\u0142ywu spo\u0142ecznego w marketingu \u2013 czym jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest.jpg\" alt=\"Regu\u0142a wp\u0142ywu spo\u0142ecznego w marketingu \u2013 co to jest?\n\" class=\"wp-image-8761 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Regula-wplywu-spolecznego-w-marketingu\u2013czym-jest-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jednym z kluczowych element\u00f3w sukcesu w marketingu jest umiej\u0119tno\u015b\u0107 wywierania wp\u0142ywu na odbiorc\u00f3w. Gdy konkurencja na rynku jest ogromna, a klienci maj\u0105 szeroki wyb\u00f3r produkt\u00f3w i us\u0142ug, znalezienie efektywnych narz\u0119dzi do przyci\u0105gania uwagi oraz budowania pozytywnego wizerunku marki staje si\u0119 nie lada wyzwaniem. Jednym z takich narz\u0119dzi mo\u017ce by\u0107 regu\u0142a wp\u0142ywu spo\u0142ecznego \u2013 zjawisko wykorzystywane coraz cz\u0119\u015bciej zar\u00f3wno przez gigant\u00f3w jak i mniejsze firmy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Co_to_jest_regula_wplywu_spolecznego\" >Co to jest regu\u0142a wp\u0142ywu spo\u0142ecznego?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Zrozumienie_podstaw_wplywu_spolecznego\" >Zrozumienie podstaw wp\u0142ywu spo\u0142ecznego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Jakie_sa_reguly_wplywu_spolecznego\" >Jakie s\u0105 regu\u0142y wp\u0142ywu spo\u0142ecznego?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_lubienia_i_sympatii\" >Regu\u0142a lubienia i sympatii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_zaangazowania_i_konsekwencji\" >Regu\u0142a zaanga\u017cowania i konsekwencji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_spolecznego_dowodu_slusznosci\" >Regu\u0142a spo\u0142ecznego dowodu s\u0142uszno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_autorytetu\" >Regu\u0142a autorytetu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_niedostepnosci\" >Regu\u0142a niedost\u0119pno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_konsekwencji\" >Regu\u0142a konsekwencji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Regula_wzajemnosci\" >Regu\u0142a wzajemno\u015bci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Jak_dziala_regula_wplywu_spolecznego_w_praktyce_marketingowej\" >Jak dzia\u0142a regu\u0142a wp\u0142ywu spo\u0142ecznego w praktyce marketingowej?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Testowania_i_rekomendacje\" >Testowania i rekomendacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Influencerzy\" >Influencerzy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Kampanie_spoleczne\" >Kampanie spo\u0142eczne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Efekt_swiadomosci_spolecznej\" >Efekt \u015bwiadomo\u015bci spo\u0142ecznej<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Kluczowe_aspekty_wykorzystania_reguly_wplywu_spolecznego\" >Kluczowe aspekty wykorzystania regu\u0142y wp\u0142ywu spo\u0142ecznego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/regula-wplywu-spolecznego-w-marketingu-czym-jest\/#Sztuka_wykorzystania_zasad_wplywu_spolecznego\" >Sztuka wykorzystania zasad wp\u0142ywu spo\u0142ecznego<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_regula_wplywu_spolecznego\"><\/span><strong>Co to jest regu\u0142a wp\u0142ywu spo\u0142ecznego?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regu\u0142a wp\u0142ywu spo\u0142ecznego jest zjawiskiem psychologicznym, kt\u00f3re odgrywa kluczow\u0105 rol\u0119 w naszym codziennym funkcjonowaniu. <strong>Jest to proces, dzi\u0119ki kt\u00f3remu osoby poddaj\u0105 si\u0119 lub ulegaj\u0105 wp\u0142ywom innych os\u00f3b<\/strong>, grup czy spo\u0142ecze\u0144stwa. W rzeczywisto\u015bci ka\u017cdy z nas styka si\u0119 z tym zjawiskiem ka\u017cdego dnia, cho\u0107 cz\u0119sto nie zdajemy sobie z tego sprawy. W niniejszym artykule przyjrzymy si\u0119 dok\u0142adniej temu, czym jest regu\u0142a wp\u0142ywu spo\u0142ecznego, jakie s\u0105 jej \u017ar\u00f3d\u0142a oraz jak funkcjonuje ona w r\u00f3\u017cnych kontekstach \u017cycia codziennego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_podstaw_wplywu_spolecznego\"><\/span><strong>Zrozumienie podstaw wp\u0142ywu spo\u0142ecznego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regu\u0142a wp\u0142ywu spo\u0142ecznego opiera si\u0119 na za\u0142o\u017ceniu, \u017ce zachowania, decyzje czy opinie jednostki s\u0105 silnie zwi\u0105zane z tym, co my\u015bl\u0105 i robi\u0105 inni ludzie. Innymi s\u0142owy, sk\u0142onno\u015b\u0107 do dostosowywania si\u0119 do norm, warto\u015bci czy postaw spo\u0142ecznych ma istotne znaczenie dla naszego funkcjonowania. T\u0119 teori\u0119 mo\u017cna zaobserwowa\u0107 na wielu p\u0142aszczyznach \u017cycia codziennego \u2013 od codziennych sytuacji po bardziej zaawansowane modele np. w biznesie czy polityce.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_reguly_wplywu_spolecznego\"><\/span><strong>Jakie s\u0105 regu\u0142y wp\u0142ywu spo\u0142ecznego?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zasada spo\u0142ecznego dowodu mo\u017ce przyda\u0107 si\u0119 w codziennych relacjach. Oto kilka rodzaj\u00f3w, kt\u00f3re mo\u017cesz zaobserwowa\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_lubienia_i_sympatii\"><\/span><strong>Regu\u0142a lubienia i sympatii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejn\u0105 znan\u0105 regu\u0142\u0105 jest regu\u0142a lubienia i sympatii \u2013 ludzie s\u0105 bardziej sk\u0142onni do wsp\u00f3\u0142pracy z osobami, kt\u00f3re lubi\u0105, a tak\u017ce z tymi, kt\u00f3re s\u0105 im podobne pod wzgl\u0119dem wygl\u0105du, warto\u015bci czy zainteresowa\u0144. Dlatego tak cz\u0119sto w reklamach wyst\u0119puj\u0105 sympatyczne i atrakcyjne osoby, kt\u00f3re maj\u0105 nam si\u0119 przypodoba\u0107. Warto zwr\u00f3ci\u0107 uwag\u0119 na to, \u017ce regu\u0142a lubienia mo\u017ce prowadzi\u0107 do powstawania tzw. ba\u0144ki informacyjnej, czyli sytuacji, w kt\u00f3rej zamykamy si\u0119 na wszystko, co nie pasuje do naszego systemu przekona\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_zaangazowania_i_konsekwencji\"><\/span><strong>Regu\u0142a zaanga\u017cowania i konsekwencji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regu\u0142a zaanga\u017cowania i konsekwencji opiera si\u0119 na obserwacji, \u017ce istnieje tendencja do podejmowania dzia\u0142a\u0144 zgodnych z wcze\u015bniej wyra\u017conymi deklaracjami lub postawami. Na przyk\u0142ad <strong>osoba, kt\u00f3ra publicznie zadeklaruje swoje wsparcie dla jakiej\u015b inicjatywy, b\u0119dzie czu\u0142a presj\u0119 spo\u0142eczn\u0105<\/strong>, aby potem faktycznie si\u0119 zaanga\u017cowa\u0107. Ta regu\u0142a jest szeroko wykorzystywana w negocjacjach oraz kampaniach spo\u0142ecznych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_spolecznego_dowodu_slusznosci\"><\/span><strong>Regu\u0142a spo\u0142ecznego dowodu s\u0142uszno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ludzie maj\u0105 tendencj\u0119 do uznawania za s\u0142uszne zachowania czy przekonania grupy wi\u0119kszo\u015bciowej, czyli tzw. dow\u00f3d spo\u0142eczny s\u0142uszno\u015bci. Zjawisko to mo\u017cna zaobserwowa\u0107 np. w sytuacji, kiedy osoba, widz\u0105c kolejk\u0119 przed sklepem, uznaje, \u017ce warto tam wej\u015b\u0107, poniewa\u017c inni to robi\u0105. Przyk\u0142adem wykorzystania tej regu\u0142y jest r\u00f3wnie\u017c efekt bandwaggonu w polityce, czyli zjawisko zwi\u0119kszonego poparcia dla partii lub kandydata odbieranego jako zwyci\u0119zca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_autorytetu\"><\/span><strong>Regu\u0142a autorytetu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nast\u0119pna z omawianych zasad wp\u0142ywu to regu\u0142a autorytetu. <strong>Ludzie s\u0105 bardziej sk\u0142onni do pos\u0142usze\u0144stwa wobec os\u00f3b lub instytucji uwa\u017canych za autorytety<\/strong>. Przyk\u0142adem takiej sytuacji mo\u017ce by\u0107 stosowanie si\u0119 do zalece\u0144 lekarza specjalisty. T\u0119 regu\u0142\u0119 mo\u017cna tak\u017ce zaobserwowa\u0107 w\u015br\u00f3d reprezentant\u00f3w r\u00f3\u017cnych zawod\u00f3w (nauczyciele, prawnicy czy policjanci), kt\u00f3rzy ciesz\u0105 si\u0119 wi\u0119kszym presti\u017cem i wiarygodno\u015bci\u0105 ni\u017c osoby pozbawione takich tytu\u0142\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_niedostepnosci\"><\/span><strong>Regu\u0142a niedost\u0119pno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regu\u0142a niedost\u0119pno\u015bci m\u00f3wi o tym, \u017ce ludzie s\u0105 bardziej zainteresowani tym, co trudne do zdobycia lub niedost\u0119pne \u2013 warto\u015b\u0107 rzeczy i do\u015bwiadcze\u0144 wzrasta, je\u015bli ich dost\u0119pno\u015b\u0107 jest ograniczona. Dlatego na przyk\u0142ad ekskluzywne marki sprzedaj\u0105 swoje produkty w ograniczonej liczbie egzemplarzy lub stosuj\u0105 wy\u017csze ceny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_konsekwencji\"><\/span><strong>Regu\u0142a konsekwencji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regu\u0142a konsekwencji m\u00f3wi o tym, \u017ce ludzie staraj\u0105 si\u0119 unika\u0107 dzia\u0142a\u0144 mog\u0105cych prowadzi\u0107 do niekorzystnych konsekwencji. Przyk\u0142adem takiego zachowania jest <strong>przestrzeganie przepis\u00f3w prawa czy norm spo\u0142ecznych<\/strong>, kt\u00f3re s\u0105 wyznacznikami akceptowanych postaw i zachowa\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regula_wzajemnosci\"><\/span><strong>Regu\u0142a wzajemno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regu\u0142a wzajemno\u015bci opiera si\u0119 na za\u0142o\u017ceniu, \u017ce ludzie s\u0105 sk\u0142onni odp\u0142aca\u0107 innym tym samym, co sami otrzymali. Innymi s\u0142owy, je\u015bli kto\u015b wykonuje dla nas przys\u0142ug\u0119 czy okazuje nam \u017cyczliwo\u015b\u0107, najprawdopodobniej zechcemy odwdzi\u0119czy\u0107 si\u0119 w podobny spos\u00f3b. Ten psychologiczny mechanizm le\u017cy u podstaw wielu zjawisk spo\u0142ecznych oraz zawodowych, takich jak budowanie zaufania, wsp\u00f3\u0142praca czy wp\u0142ywanie na decyzje innych os\u00f3b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_regula_wplywu_spolecznego_w_praktyce_marketingowej\"><\/span><strong>Jak dzia\u0142a regu\u0142a wp\u0142ywu spo\u0142ecznego w praktyce marketingowej?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W kontek\u015bcie <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><span class=\"hs-cta-node hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" id=\"hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d.png\" alt=\"marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c81a1639-aef0-4f69-ab4d-4e9d89a8e03d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, wykorzystanie regu\u0142y wp\u0142ywu mo\u017ce przybiera\u0107 r\u00f3\u017cne formy. Przyjrzyjmy si\u0119 kilku, kt\u00f3re z powodzeniem s\u0105 stosowane przez przedsi\u0119biorstwa na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testowania_i_rekomendacje\"><\/span><strong>Testowania i rekomendacje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z najbardziej powszechnych sposob\u00f3w stosowania regu\u0142y wp\u0142ywu spo\u0142ecznego jest <strong>prezentowanie opinii zadowolonych klient\u00f3w<\/strong>. Nic tak nie wp\u0142ywa na decyzje potencjalnych klient\u00f3w jak pozytywne rekomendacje innych konsument\u00f3w. Mo\u017ce to by\u0107 np. sekcja na stronie internetowej zawieraj\u0105ca opinie i oceny produktu, czy artyku\u0142 w prasie bran\u017cowej opisuj\u0105cy do\u015bwiadczenia os\u00f3b korzystaj\u0105cych z us\u0142ug firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencerzy\"><\/span><strong>Influencerzy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wsp\u00f3\u0142praca z influencerami to kolejna strategia oparta na regule wp\u0142ywu. Osoby o wysokim statusie spo\u0142ecznym, popularno\u015b\u0107 czy autorytet w danej dziedzinie maj\u0105 ogromny wp\u0142yw na swoich obserwator\u00f3w i ich decyzje zakupowe. Warto zatem nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z takimi osobisto\u015bciami, kt\u00f3re b\u0119d\u0105 promowa\u0107 mark\u0119, produkt czy us\u0142ug\u0119 w spos\u00f3b autentyczny i wiarygodny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kampanie_spoleczne\"><\/span><strong>Kampanie spo\u0142eczne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zasada wp\u0142ywu spo\u0142ecznego mo\u017ce by\u0107 r\u00f3wnie\u017c wykorzystana <strong>w ramach kampanii spo\u0142ecznych<\/strong>. Prezentuj\u0105c szersze zaanga\u017cowanie firmy na rzecz spo\u0142eczno\u015bci, \u015brodowiska czy innych cel\u00f3w odbiorcy maj\u0105 szans\u0119 dostrzec warto\u015b\u0107 dodan\u0105 marki. Przyk\u0142adem mog\u0105 by\u0107 np. dzia\u0142ania CSR (Corporate Social Responsibility), kt\u00f3re skupiaj\u0105 si\u0119 na promowaniu odpowiedzialnej dzia\u0142alno\u015bci gospodarczej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efekt_swiadomosci_spolecznej\"><\/span><strong>Efekt \u015bwiadomo\u015bci spo\u0142ecznej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Budowanie efektu \u015bwiadomo\u015bci spo\u0142ecznej to kolejny spos\u00f3b wykorzystania regu\u0142y wp\u0142ywu spo\u0142ecznego w marketingu. Chodzi tu o pokazanie, jak wiele os\u00f3b ju\u017c korzysta z danej oferty, co mo\u017ce przekona\u0107 niezdecydowanych klient\u00f3w do skorzystania z us\u0142ug firmy. Przyk\u0142adem mo\u017ce by\u0107 komunikat \u201eDo\u0142\u0105cz do ju\u017c ponad 10 000 zadowolonych klient\u00f3w\u201d czy liczba obserwator\u00f3w marki w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kluczowe_aspekty_wykorzystania_reguly_wplywu_spolecznego\"><\/span><strong>Kluczowe aspekty wykorzystania regu\u0142y wp\u0142ywu spo\u0142ecznego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oto kilka podstawowych kwestii, kt\u00f3re warto mie\u0107 na uwadze podczas wykorzystywania regu\u0142y wp\u0142ywu spo\u0142ecznego w praktyce marketingowej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, warto pami\u0119ta\u0107 o autentyczno\u015bci i uczciwo\u015bci \u2013 nie nale\u017cy manipulowa\u0107 danymi czy fa\u0142szowa\u0107 opinii, gdy\u017c takie praktyki mog\u0105 przynie\u015b\u0107 wi\u0119cej szkody ni\u017c korzy\u015bci.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, odpowiednie dopasowanie strategii do <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> \u2013 analiza potrzeb i oczekiwa\u0144 odbiorc\u00f3w pomo\u017ce zoptymalizowa\u0107 dzia\u0142ania oparte na regule wp\u0142ywu spo\u0142ecznego.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, kluczowe jest tak\u017ce monitorowanie i analiza efekt\u00f3w dzia\u0142a\u0144 \u2013 tylko w ten spos\u00f3b mo\u017cna stale doskonali\u0107 swoje strategie marketingowe.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sztuka_wykorzystania_zasad_wplywu_spolecznego\"><\/span><strong>Sztuka wykorzystania zasad wp\u0142ywu spo\u0142ecznego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastosowanie tych zasad w praktyce mo\u017ce przyczyni\u0107 si\u0119 do poprawy naszej skuteczno\u015bci w komunikacji, negocjacjach czy perswazji. Warto pami\u0119ta\u0107 jednak, \u017ce ich <strong>wykorzystanie powinno opiera\u0107 si\u0119 na etyce i poszanowaniu innych ludzi<\/strong>. Manipulowanie innymi dla w\u0142asnych korzy\u015bci mo\u017ce prowadzi\u0107 do negatywnych konsekwencji, zar\u00f3wno dla nas, jak i dla os\u00f3b, na kt\u00f3re wp\u0142ywamy.<\/p>\n\n\n\n<p>Obydwa te podej\u015bcia \u2013 zrozumienie zasad wp\u0142ywu spo\u0142ecznego i stosowanie ich w spos\u00f3b odpowiedzialny \u2013 mog\u0105 przyczyni\u0107 si\u0119 do lepszego funkcjonowania w \u015bwiecie pe\u0142nym wp\u0142yw\u00f3w spo\u0142ecznych. Pozwalaj\u0105 one na bardziej \u015bwiadome podejmowanie decyzji, budowanie zaufania i wsp\u00f3\u0142pracy, a tak\u017ce na rozwijanie umiej\u0119tno\u015bci niezb\u0119dnych w dzisiejszych czasach.<\/p><div class=\"lbqmb69f2c7253d83f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lbqmb69f2c7253d83f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lbqmb69f2c7253d83f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lbqmb69f2c7253d83f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lbqmb69f2c7253d83f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lbqmb69f2c7253d83f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lvcyl69f2c7253d7be\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lvcyl69f2c7253d7be {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lvcyl69f2c7253d7be {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lvcyl69f2c7253d7be {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lvcyl69f2c7253d7be {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lvcyl69f2c7253d7be {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eiuyl69f2c7253d71c\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eiuyl69f2c7253d71c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eiuyl69f2c7253d71c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eiuyl69f2c7253d71c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eiuyl69f2c7253d71c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eiuyl69f2c7253d71c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tvsdo69f2c7253d69a\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tvsdo69f2c7253d69a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tvsdo69f2c7253d69a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tvsdo69f2c7253d69a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tvsdo69f2c7253d69a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tvsdo69f2c7253d69a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gmqad69f2c7253d601\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gmqad69f2c7253d601 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gmqad69f2c7253d601 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gmqad69f2c7253d601 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gmqad69f2c7253d601 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gmqad69f2c7253d601 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jxqts69f2c7253d22b\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jxqts69f2c7253d22b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jxqts69f2c7253d22b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jxqts69f2c7253d22b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jxqts69f2c7253d22b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jxqts69f2c7253d22b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ihizs69f2c7253bafb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ihizs69f2c7253bafb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ihizs69f2c7253bafb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ihizs69f2c7253bafb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ihizs69f2c7253bafb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ihizs69f2c7253bafb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vbcnf69f2c7253ba6c\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8760 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jednym z kluczowych element\u00f3w sukcesu w marketingu jest umiej\u0119tno\u015b\u0107 wywierania wp\u0142ywu na odbiorc\u00f3w. Gdy konkurencja na rynku jest ogromna, a klienci maj\u0105 szeroki wyb\u00f3r produkt\u00f3w i us\u0142ug, znalezienie efektywnych narz\u0119dzi do przyci\u0105gania uwagi oraz budowania pozytywnego wizerunku marki staje si\u0119 nie lada wyzwaniem. Jednym z takich narz\u0119dzi mo\u017ce by\u0107 regu\u0142a wp\u0142ywu spo\u0142ecznego \u2013 zjawisko wykorzystywane [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,101,245,177,211,594,595,378],"class_list":["post-8760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-content-marketing","tag-marketing","tag-marketing-w-sieci","tag-smm","tag-social-impact","tag-wplyw-spoleczny","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regu\u0142a wp\u0142ywu spo\u0142ecznego w marketingu - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz wzmocni\u0107 swoje dzia\u0142ania marketingowe? 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