{"id":8768,"date":"2023-08-23T15:31:02","date_gmt":"2023-08-23T13:31:02","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8768"},"modified":"2026-04-29T11:10:24","modified_gmt":"2026-04-29T09:10:24","slug":"buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/","title":{"rendered":"Buzz marketing &#8211; co musisz wiedzie\u0107 o marketingu szeptanym?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym.jpg\" alt=\"Buzz marketing co to jest\n\" class=\"wp-image-8770 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Coraz wi\u0119kszy wp\u0142yw na nasze decyzje zakupowe maj\u0105 opinie innych konsument\u00f3w. Nic dziwnego wi\u0119c, \u017ce wraz z rozwojem rynku e-commerce rozwin\u0105\u0142 si\u0119 tak\u017ce Buzz Marketing, czyli marketing szeptany. Z tego artyku\u0142u dowiesz si\u0119 dlaczego warto wybra\u0107 marketing szeptany, poznasz przyk\u0142ady dzia\u0142a\u0144 buzz marketingu, jak wygl\u0105da sprawdzanie efekt\u00f3w buzz marketingu i wiele wi\u0119cej!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Czym_jest_Buzz_marketing\" >Czym jest Buzz marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Jak_stworzyc_Buzz_Marketing\" >Jak stworzy\u0107 Buzz Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Jakie_sa_rodzaje_Buzz_Marketingu\" >Jakie s\u0105 rodzaje Buzz Marketingu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Product_Seeding\" >Product Seeding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Viral_Marketing\" >Viral Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Community_Marketing\" >Community Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Trendsetting\" >Trendsetting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Marketing_szeptany_%E2%80%93_przyklady\" >Marketing szeptany \u2013 przyk\u0142ady<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Kampania_Zmarnowanego_Whoppera_od_Burger_Kinga\" >Kampania Zmarnowanego Whopper&#8217;a od Burger Kinga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Kampania_%E2%80%9CPodziel_Sie_Coca-Cola%E2%80%9D\" >Kampania &#8220;Podziel Si\u0119 Coca-Col\u0105&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Buzz_marketing_%E2%80%93_jak_sprawdzac_efekty\" >Buzz marketing \u2013 jak sprawdza\u0107 efekty?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#BuzzSumo\" >BuzzSumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Google_Alerts\" >Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Google_Trends\" >Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Media_spolecznosciowe\" >Media spo\u0142eczno\u015bciowe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/buzz-marketing-co-musisz-wiedziec-o-marketingu-szeptanym\/#Czy_marketing_szeptany_jest_skuteczny\" >Czy marketing szeptany jest skuteczny?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_Buzz_marketing\"><\/span><strong>Czym jest Buzz marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co to jest Buzz Marketing? Nazywany r\u00f3wnie\u017c marketingiem szeptanym, to strategia marketingowa opieraj\u0105ca si\u0119 na wywo\u0142ywaniu dialogu w\u015br\u00f3d odbiorc\u00f3w i zainteresowania wok\u00f3\u0142 danej marki, produktu lub us\u0142ugi.<\/p>\n\n\n\n<p>Dzia\u0142ania w ramach buzz marketingu maj\u0105 na celu generowanie pozytywnych komentarzy i wzrostu aktywno\u015bci w\u015br\u00f3d potencjalnych klient\u00f3w. Kluczowym elementem jest naturalne rozprzestrzenianie si\u0119 informacji o marce, cz\u0119sto przy wykorzystaniu medi\u00f3w spo\u0142eczno\u015bciowych, to te\u017c influencer\u00f3w, na przyk\u0142ad za pomoc\u0105 viral marketingu. Buzz marketing pozwala wywo\u0142a\u0107 &#8220;szum&#8221; w Internecie, zwi\u0119kszy\u0107 zasi\u0119g marki, budowa\u0107 jej reputacj\u0119 w\u015br\u00f3d internaut\u00f3w i budowa\u0107 z nimi d\u0142ugoterminowe relacje.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_Buzz_Marketing\"><\/span><strong>Jak stworzy\u0107 Buzz Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie wdro\u017cy\u0107 buzz marketing w dzia\u0142ania swojej firmy, warto rozwa\u017cy\u0107 kilka kwestii, kt\u00f3re mog\u0105 okaza\u0107 si\u0119 kluczowe. Po pierwsze, strategi\u0119 nale\u017cy dostosowa\u0107 do panuj\u0105cych obecnie trend\u00f3w. Buzz Marketing real-time, czyli buzz marketing w czasie rzeczywistym mo\u017ce okaza\u0107 si\u0119 szczeg\u00f3lnie skuteczny. Nie b\u00f3j si\u0119 nawi\u0105zywa\u0107 do aktualnych sytuacji w \u015bwiecie, czy te\u017c popularnych tre\u015bci w sieci.<\/p>\n\n\n\n<p>Po drugie, poznaj rodzaje marketingu szeptanego i spr\u00f3buj samodzielnie dobra\u0107 te, kt\u00f3re wpasuj\u0105 si\u0119 w profil Twojej marki. Po\u0142\u0105cz form\u0119 trendsettingu wraz z viral marketingiem lub na przyk\u0142ad marketingiem spo\u0142eczno\u015bciowym. To od Ciebie zale\u017cy to, jak przygotujesz strategi\u0119 buzz marketingu wok\u00f3\u0142 swojej marki. Pami\u0119taj, \u017ce w takiej sytuacji nie ma praktycznie \u017cadnych ogranicze\u0144, a skuteczno\u015b\u0107 kampanii b\u0119dzie zale\u017ca\u0142a od Twojej kreatywno\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_rodzaje_Buzz_Marketingu\"><\/span><strong>Jakie s\u0105 rodzaje Buzz Marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buzz marketing mo\u017cna wprowadza\u0107 w kilku ciekawych formach, a ka\u017cda z nich znacz\u0105co r\u00f3\u017cni si\u0119 od pozosta\u0142ych. Cel jednak pozostaje ten sam \u2013 wzbudzi\u0107 zainteresowanie i sprawi\u0107, aby odbiorcy chcieli testowa\u0107 i rozmawia\u0107 o naszych produktach. Co wi\u0119c mo\u017cemy zrobi\u0107 wykorzystuj\u0105c Buzz Marketing? Jakie s\u0105 rodzaje buzz marketingu?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Seeding\"><\/span><strong>Product Seeding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To strategia buzz marketingu, kt\u00f3ra polega na rozpowszechnianiu pr\u00f3bek lub produkt\u00f3w w\u015br\u00f3d influencer\u00f3w, recenzent\u00f3w lub os\u00f3b o du\u017cej widowni. Firmy dostarczaj\u0105 produkty wybranym osobom, kt\u00f3re s\u0105 znane i cenione w swoich bran\u017cach, aby te mog\u0142y je przetestowa\u0107 i podzieli\u0107 si\u0119 swoimi wra\u017ceniami z innymi.<\/p>\n\n\n\n<p>G\u0142\u00f3wn\u0105 ide\u0105 product seeding jest wykorzystanie autentycznego i wiarygodnego przekazu. Je\u015bli influencer lub recenzent pozytywnie oceni produkt, to jego lub jej zaufani obserwatorzy s\u0105 bardziej sk\u0142onni uwierzy\u0107 w jego warto\u015b\u0107 i sami z niego skorzysta\u0107. Takie podej\u015bcie pozwala na budowanie reputacji marki i zwi\u0119kszenia sprzeda\u017cy.<\/p>\n\n\n\n<p>Warto\u015bci\u0105 dodan\u0105 product seeding jest to, \u017ce pozwala on na dotarcie do precyzyjnie okre\u015blonych grup docelowych poprzez wsp\u00f3\u0142prac\u0119 z influencerami, kt\u00f3rzy s\u0105 najbli\u017csi profilowi klient\u00f3w danej marki. Jednak\u017ce, aby product seeding by\u0142 skuteczny, wa\u017cne jest dostarczenie wysokiej jako\u015bci produkt\u00f3w i zachowanie autentyczno\u015bci w relacjach z influencerami, unikaj\u0105c wszelkich praktyk, kt\u00f3re mog\u0142yby wp\u0142yn\u0105\u0107 negatywnie na wiarygodno\u015b\u0107 kampanii. Istnieje bowiem z\u0142y buzz marketing, o kt\u00f3rym wspomn\u0119 w dalszej cz\u0119\u015bci artyku\u0142u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viral_Marketing\"><\/span><strong>Viral Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Viral Marketing, inaczej marketing wirusowy, to podej\u015bcie koncentruje si\u0119 na tworzeniu tre\u015bci, kt\u00f3re s\u0105 ch\u0119tnie udost\u0119pniane dalej przez internaut\u00f3w. Tre\u015bci te mog\u0105 by\u0107 zabawne, kontrowersyjne lub inspiruj\u0105ce i zwykle przedstawiane s\u0105 w formie grafik, mem\u00f3w lub kr\u00f3tkich materia\u0142\u00f3w video. Viral marketing mo\u017ce by\u0107 bardzo skuteczny w zwi\u0119kszaniu rozpoznawalno\u015bci marki i generowaniu pozytywnego rozg\u0142osu wok\u00f3\u0142 danej firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_Marketing\"><\/span><strong>Community Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To podej\u015bcie opiera si\u0119 na budowaniu i utrzymywaniu zaanga\u017cowanej spo\u0142eczno\u015bci wok\u00f3\u0142 marki lub produktu. Firmy tworz\u0105 mi\u0119dzy innymi specjalne fora internetowe czy te\u017c grupy na mediach spo\u0142eczno\u015bciowych, gdzie klienci mog\u0105 wymienia\u0107 si\u0119 opiniami, pomys\u0142ami i informacjami na temat produkt\u00f3w danej firmy. To sprawia, \u017ce klienci czuj\u0105 si\u0119 bardziej zaanga\u017cowani i zwi\u0105zani z firm\u0105, co mo\u017ce prowadzi\u0107 do naturalnego rozpowszechniania pozytywnych informacji dotycz\u0105cych produkt\u00f3w spod szyldu danej marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trendsetting\"><\/span><strong>Trendsetting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trendsetting polega na tworzeniu i promowaniu nowych trend\u00f3w w bran\u017cy. Firma mo\u017ce dzia\u0142a\u0107 jako prekursor w danej dziedzinie, prezentuj\u0105c innowacyjne produkty lub rozwi\u0105zania, kt\u00f3re przyci\u0105gaj\u0105 uwag\u0119 i generuj\u0105 dialog w\u015br\u00f3d odbiorc\u00f3w. Ustanawianie trend\u00f3w mo\u017ce pom\u00f3c marce w pozycjonowaniu si\u0119 jako lidera w swojej bran\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_szeptany_%E2%80%93_przyklady\"><\/span><strong>Marketing szeptany \u2013 przyk\u0142ady<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W dobie Internetu tak naprawd\u0119 co chwil\u0119 widzimy kampanie buzz marketingowe. Si\u0142a marketingu szeptanego wp\u0142ywa na ka\u017cdego z nas. Zdarza si\u0119 nawet, \u017ce nie jeste\u015bmy tego \u015bwiadomi. Poni\u017cej opisuj\u0119 konkretne przyk\u0142ady dzia\u0142a\u0144 buzz marketingu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kampania_Zmarnowanego_Whoppera_od_Burger_Kinga\"><\/span><strong>Kampania Zmarnowanego Whopper&#8217;a od Burger Kinga<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Burger King stworzy\u0142 kontrowersyjn\u0105 kampani\u0119, w kt\u00f3rej prezentowa\u0142 swoje hamburgery pokryte ple\u015bni\u0105. Ta kampania mia\u0142a na celu podkre\u015blenie braku sztucznych konserwant\u00f3w w ich produktach. Kampania odbi\u0142a si\u0119 du\u017cym echem, przyku\u0142a uwag\u0119 medi\u00f3w i wywo\u0142a\u0142a wiele dyskusji w Internecie, co sta\u0142o si\u0119 idealnym przyk\u0142adem tego, co oznacza buzz marketing real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kampania_%E2%80%9CPodziel_Sie_Coca-Cola%E2%80%9D\"><\/span><strong>Kampania &#8220;Podziel Si\u0119 Coca-Col\u0105&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W ramach tej kampanii Coca-Cola zast\u0105pi\u0142a swoje logo na puszkach r\u00f3\u017cnymi imionami. To sk\u0142oni\u0142o konsument\u00f3w do kupowania napoj\u00f3w, kt\u00f3re zawiera\u0142y imiona ich bliskich. Kampania zyska\u0142a ogromn\u0105 popularno\u015b\u0107 na mediach spo\u0142eczno\u015bciowych, mi\u0119dzy innymi dlatego, \u017ce ludzie zacz\u0119li udost\u0119pnia\u0107 zdj\u0119cia butelek z ich imionami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buzz_marketing_%E2%80%93_jak_sprawdzac_efekty\"><\/span><strong>Buzz marketing \u2013 jak sprawdza\u0107 efekty?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buzz marketing to skuteczna strategia marketingowa, ale aby oceni\u0107 jej efektywno\u015b\u0107, konieczne jest korzystanie z r\u00f3\u017cnych narz\u0119dzi dost\u0119pnych online, kt\u00f3re pozwol\u0105 Ci oceni\u0107 jej efektywno\u015b\u0107. Oto kilka z nich:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><strong>Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To niezast\u0105pione narz\u0119dzie do \u015bledzenia ruchu na <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0ad0dd87-b9c9-4f57-908c-a694d3d2dd71\"><a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">stronie internetowej<\/a><\/span>. Mo\u017cesz zidentyfikowa\u0107, ile ruchu generuje kampania buzz marketingowa, a tak\u017ce jakie dzia\u0142ania u\u017cytkownicy podejmuj\u0105 na Twojej stronie po klikni\u0119ciu w link lub reklam\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BuzzSumo\"><\/span><strong>BuzzSumo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To narz\u0119dzie specjalizuj\u0105ce si\u0119 w analizie tre\u015bci w mediach spo\u0142eczno\u015bciowych. Mo\u017cesz u\u017cy\u0107 go do znalezienia najpopularniejszych tre\u015bci zwi\u0105zanych z Twoj\u0105 bran\u017c\u0105 lub mark\u0105 oraz monitorowania, jakie tre\u015bci w danym czasie zdobywaj\u0105 najwi\u0119cej uwagi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Alerts\"><\/span><strong>Google Alerts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ustawianie powiadomie\u0144 w Google Alerts na podstawie kluczowych s\u0142\u00f3w zwi\u0105zanych z Twoj\u0105 mark\u0105 lub produktem r\u00f3wnie\u017c mo\u017ce okaza\u0107 si\u0119 pomocne. Otrzymasz powiadomienia o nowych tre\u015bciach online, kt\u00f3re zawieraj\u0105 okre\u015blone przez Ciebie wcze\u015bniej s\u0142owa kluczowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span><strong>Google Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>U\u017cyj Google Trends, aby sprawdzi\u0107, czy zainteresowanie danym tematem lub s\u0142owem kluczowym wzrasta w czasie rzeczywistym. To pomo\u017ce Ci dostosowa\u0107 swoje dzia\u0142ania do bie\u017c\u0105cych trend\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media_spolecznosciowe\"><\/span><strong>Media spo\u0142eczno\u015bciowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cda z g\u0142\u00f3wnych platform spo\u0142eczno\u015bciowych, takich jak Facebook, Instagram czy Tik Tok, udost\u0119pnia narz\u0119dzia analityczne, kt\u00f3re pozwalaj\u0105 na \u015bledzenie statystyk, reakcji na publikowane posty i reklamy oraz og\u00f3lny monitoring kana\u0142\u00f3w buzz marketingu.<\/p>\n\n\n\n<p>To tylko kilka z dost\u0119pnych aplikacji online. Narz\u0119dzia takie jak Hootsuite, Sprout Social czy Buffer r\u00f3wnie\u017c pozwalaj\u0105 na \u015bledzenie interakcji u\u017cytkownik\u00f3w na platformach spo\u0142eczno\u015bciowych. Mo\u017cesz monitorowa\u0107 mi\u0119dzy innymi hashtagi zwi\u0105zane z Twoj\u0105 kampani\u0105, analizowa\u0107 komentarze i reakcje na posty oraz mierzy\u0107 zasi\u0119g i zaanga\u017cowanie odbiorc\u00f3w.<\/p>\n\n\n\n<p>Dzi\u0119ki tym narz\u0119dziom mo\u017cesz skutecznie monitorowa\u0107 i ocenia\u0107 skuteczno\u015b\u0107 kampanii buzz marketingowych. Istotne jest jednak, aby regularnie analizowa\u0107 zebrane dane i dostosowywa\u0107 swoje dzia\u0142ania w oparciu o wyniki, co pozwoli Ci osi\u0105gn\u0105\u0107 jeszcze lepsze rezultaty w przysz\u0142o\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_marketing_szeptany_jest_skuteczny\"><\/span><strong>Czy marketing szeptany jest skuteczny?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To zale\u017cy od wielu czynnik\u00f3w. Skuteczno\u015b\u0107 buzz marketingu zale\u017cy przede wszystkim od odpowiedniego dopasowania strategii do danej marki oraz od umiej\u0119tno\u015bci tworzenia anga\u017cuj\u0105cego i warto\u015bciowego contentu. Wa\u017cne jest tak\u017ce, aby kampania by\u0142a autentyczna i oddawa\u0142a charakter marki. Tylko wtedy korzy\u015bci z buzz marketingu dla marek b\u0119d\u0105 widoczne. Je\u015bli kampania marketingu szeptanego zostanie dobrze zaplanowana i zrealizowana, mo\u017ce przynie\u015b\u0107 liczne korzy\u015bci. Dzi\u0119ki buzz marketingowi mo\u017cesz liczy\u0107 na zwi\u0119kszenie \u015bwiadomo\u015bci marki, zainteresowania klient\u00f3w i wzrost sprzeda\u017cy.<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107 jednak, \u017ce buzz marketing wymaga jednocze\u015bnie starannego monitorowania dzia\u0142a\u0144 i umiej\u0119tno\u015bci oceny efekt\u00f3w. To narz\u0119dzie, kt\u00f3re w odpowiednich r\u0119kach mo\u017ce skutecznie zwi\u0119kszy\u0107 zasi\u0119g i wp\u0142yw marki na rynek, a w innych doprowadzi\u0107 do pogorszenia wizerunku przedsi\u0119biorstwa.<\/p>\n\n\n\n<p>Efektywno\u015b\u0107 buzz marketingu mo\u017ce by\u0107 trudna w pomiarze, poniewa\u017c opiera si\u0119 g\u0142\u00f3wnie na rozmowach i reakcjach konsument\u00f3w, kt\u00f3re mog\u0105 by\u0107 subiektywne i trudne do uchwycenia w jednoznacznych wska\u017anikach. Istnieje jednak wiele dost\u0119pnych narz\u0119dzi i metryk, kt\u00f3re pozwalaj\u0105 na bardziej obiektywn\u0105 ocen\u0119 skuteczno\u015bci kampanii buzz marketingowych, np. BuzzSumo.<\/p>\n\n\n\n<p>Istnieje bowiem ryzyko, \u017ce efekt mo\u017ce by\u0107 negatywny, zw\u0142aszcza je\u015bli kampania nie zostanie przemy\u015blana lub nie b\u0119dzie autentyczna. Z\u0142y buzz marketing to realne zjawisko i mo\u017ce mie\u0107 ogromny wp\u0142yw na reputacj\u0119 danej firmy. To jeden z powod\u00f3w, dla kt\u00f3rych kluczowym elementem sukcesu jest staranne planowanie, dostosowanie kampanii do charakteru marki i jej cel\u00f3w oraz \u015bcis\u0142e i umiej\u0119tne sprawdzanie efekt\u00f3w buzz marketingu.<\/p><div class=\"skmtj69f2c6f80c2d4\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cduwk69f2c6f80c23c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cduwk69f2c6f80c23c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cduwk69f2c6f80c23c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cduwk69f2c6f80c23c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cduwk69f2c6f80c23c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mgyrr69f2c6f80b156\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mgyrr69f2c6f80b156 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mgyrr69f2c6f80b156 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mgyrr69f2c6f80b156 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mgyrr69f2c6f80b156 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mgyrr69f2c6f80b156 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xditi69f2c6f80b0f0\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xditi69f2c6f80b0f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xditi69f2c6f80b0f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xditi69f2c6f80b0f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xditi69f2c6f80b0f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xditi69f2c6f80b0f0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zebfd69f2c6f80b085\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zebfd69f2c6f80b085 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zebfd69f2c6f80b085 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zebfd69f2c6f80b085 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zebfd69f2c6f80b085 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zebfd69f2c6f80b085 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iciyh69f2c6f80b00c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iciyh69f2c6f80b00c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iciyh69f2c6f80b00c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iciyh69f2c6f80b00c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iciyh69f2c6f80b00c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iciyh69f2c6f80b00c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jhllc69f2c6f80af8b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jhllc69f2c6f80af8b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jhllc69f2c6f80af8b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jhllc69f2c6f80af8b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jhllc69f2c6f80af8b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jhllc69f2c6f80af8b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ouuqv69f2c6f80aeef\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8768 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.balze69f2c6f809887 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.balze69f2c6f809887 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.balze69f2c6f809887 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.balze69f2c6f809887 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.balze69f2c6f809887 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8768&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Buzz marketing - co musisz wiedzie\u0107 o marketingu szeptanym?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coraz wi\u0119kszy wp\u0142yw na nasze decyzje zakupowe maj\u0105 opinie innych konsument\u00f3w. Nic dziwnego wi\u0119c, \u017ce wraz z rozwojem rynku e-commerce rozwin\u0105\u0142 si\u0119 tak\u017ce Buzz Marketing, czyli marketing szeptany. Z tego artyku\u0142u dowiesz si\u0119 dlaczego warto wybra\u0107 marketing szeptany, poznasz przyk\u0142ady dzia\u0142a\u0144 buzz marketingu, jak wygl\u0105da sprawdzanie efekt\u00f3w buzz marketingu i wiele wi\u0119cej! Czym jest Buzz [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,597,350,54,245,596,177,99,410],"class_list":{"0":"post-8768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-buzz-marketing","10":"tag-ciekawostka","11":"tag-ciekawostki-2","12":"tag-marketing","13":"tag-marketing-szeptany","14":"tag-marketing-w-sieci","16":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buzz marketing - 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