{"id":8782,"date":"2023-08-24T15:23:29","date_gmt":"2023-08-24T13:23:29","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8782"},"modified":"2023-08-24T15:23:34","modified_gmt":"2023-08-24T13:23:34","slug":"reklama-emocjonalna-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/","title":{"rendered":"Reklama emocjonalna \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest.jpg\" alt=\"Reklama emocjonalna \u2013 co to jest?\" class=\"wp-image-8783 colorbox-8782 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Reklama-emocjonalna\u2013co-to-jest-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Ka\u017cdego dnia konsumenci nara\u017ceni s\u0105 na wy\u015bwietlanie kolejnych przekaz\u00f3w reklamowych. Z tego powodu kluczowym wyzwaniem dla marketer\u00f3w i firm staje si\u0119 wyr\u00f3\u017cnienie na tle konkurencji oraz skuteczne dotarcie do swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>. Co jednak sprawia, \u017ce jedna kampania marketingowa zostaje w pami\u0119ci odbiorc\u00f3w na d\u0142u\u017cej, a inne odchodz\u0105 w zapomnienie? Tajemnica tkwi w intensywno\u015bci emocji. Je\u015bli wi\u0119c chcesz zwi\u0119kszy\u0107 zaanga\u017cowanie u\u017cytkownik\u00f3w, to musisz postawi\u0107 na marketing emocjonalny. O tym, czym jest tego rodzaju reklama, przeczytasz w artykule. Sprawd\u017a ju\u017c teraz!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Marketing_emocjonalny_%E2%80%93_czym_jest_reklama_dla_biznesu_budzaca_reakcje_emocjonalne\" >Marketing emocjonalny \u2013 czym jest reklama dla biznesu budz\u0105ca reakcje emocjonalne?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Dlaczego_warto_uzywac_emocji_w_reklamach\" >Dlaczego warto u\u017cywa\u0107 emocji w reklamach?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Wplyw_emocji_na_odbiorce\" >Wp\u0142yw emocji na odbiorc\u0119&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Klienci_bardziej_pamietaja_emocje_niz_fakty\" >Klienci bardziej pami\u0119taj\u0105 emocje ni\u017c fakty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Historie_a_ludzkie_emocje_%E2%80%93_storytelling_w_brandingu\" >Historie a ludzkie emocje \u2013 storytelling w brandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Reklama_a_lojalnosc_klientow\" >Reklama a lojalno\u015b\u0107 klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Badanie_emocji_a_wizerunek_marki\" >Badanie emocji a wizerunek marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Co_jest_przydatne_w_marketingu_emocjonalnym_Jak_stworzyc_reklame_pelna_emocji\" >Co jest przydatne w marketingu emocjonalnym? Jak stworzy\u0107 reklam\u0119 pe\u0142n\u0105 emocji?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Wybor_odpowiednich_emocji\" >Wyb\u00f3r odpowiednich emocji&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Budowanie_narracji\" >Budowanie narracji&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Wizualne_efekty_i_muzyka\" >Wizualne efekty i muzyka&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/reklama-emocjonalna-co-to-jest\/#Testowanie_efektywnosci\" >Testowanie efektywno\u015bci&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_emocjonalny_%E2%80%93_czym_jest_reklama_dla_biznesu_budzaca_reakcje_emocjonalne\"><\/span><strong>Marketing emocjonalny \u2013 czym jest reklama dla biznesu budz\u0105ca reakcje emocjonalne?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znalezienie skutecznych metod promocji produkt\u00f3w i us\u0142ug sta\u0142o si\u0119 obecnie nie lada wyzwaniem. Tym bardziej \u017ce w \u015bwiecie komunikacji offline i online reklama skuteczna to taka, kt\u00f3ra przynosi efekt. Dlatego wi\u0119kszo\u015b\u0107 ma\u0142ych i \u015brednich firm stawia na innowacyjne pomys\u0142y maj\u0105ce za zadanie wywrze\u0107 jak najlepsze wra\u017cenie na odbiorcy.<\/p>\n\n\n\n<p><strong>Kluczem do sukcesu mo\u017ce okaza\u0107 si\u0119 marketing emocjonalny, czyli strategia, kt\u00f3ra skupia si\u0119 na wywo\u0142aniu uczu\u0107 u odbiorc\u00f3w<\/strong>, aby wzmocni\u0107 ich zaanga\u017cowanie i lojalno\u015b\u0107 wobec konkretnej marki. Jak wynika z naszych do\u015bwiadcze\u0144, emocje w reklamach stanowi\u0105 jedno z najbardziej efektywnych narz\u0119dzi, kt\u00f3rymi pos\u0142uguj\u0105 si\u0119 firmy w celu przyci\u0105gni\u0119cia uwagi konsument\u00f3w i budowania wi\u0119zi.&nbsp;<\/p>\n\n\n\n<p>W\u015br\u00f3d powod\u00f3w, dla kt\u00f3rych reklama emocjonalna jest tak efektywna, mo\u017cna wymieni\u0107 fakt, \u017ce ludzie maj\u0105 zdolno\u015b\u0107 do odczuwania uczu\u0107. Ponadto cz\u0119sto podejmuj\u0105 decyzje nie tylko na podstawie logicznych argument\u00f3w, ale tak\u017ce w oparciu o to, co czuj\u0105. Emocjonalne kampanie, kt\u00f3re potrafi\u0105 wp\u0142yn\u0105\u0107 na odbiorc\u0119, zwi\u0119kszaj\u0105 szans\u0119 na to, \u017ce zostan\u0105 one zapami\u0119tane oraz wywr\u0105 wi\u0119ksze wra\u017cenie na konsumentach.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce perswazja emocjonalna, zamiast skupia\u0107 si\u0119 na prezentacji cech i korzy\u015bci produktu lub us\u0142ugi, celuje w emocje odbiorc\u00f3w, wprowadzaj\u0105c ich w okre\u015blony nastr\u00f3j lub pobudzaj\u0105c okre\u015blone uczucia. Wywo\u0142uj\u0105c pozytywne reakcje u klienta, mo\u017cna zbudowa\u0107 silniejsz\u0105 wi\u0119\u017a i lojalno\u015bci wobec marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_uzywac_emocji_w_reklamach\"><\/span><strong>Dlaczego warto u\u017cywa\u0107 emocji w reklamach?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, \u017ce reklama i emocje silnie si\u0119 ze sob\u0105 wi\u0105\u017c\u0105. Inwestuj\u0105c w tego rodzaju skuteczne dzia\u0142ania marketingowe, przedsi\u0119biorcy maj\u0105 szans\u0119 zwi\u0119kszy\u0107 zapami\u0119tywalno\u015b\u0107 przekazu, zbudowa\u0107 silne relacje i d\u0142ugofalowo utrzyma\u0107 lojalno\u015b\u0107 klient\u00f3w. Emocjonalne kampanie reklamowe pomagaj\u0105 osi\u0105gn\u0105\u0107 sukces na rynku i zyska\u0107 przewag\u0119 nad konkurencj\u0105. Dlaczego? Przedstawiamy kilka najwa\u017cniejszych powod\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wplyw_emocji_na_odbiorce\"><\/span><strong>Wp\u0142yw emocji na odbiorc\u0119&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przydatne w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><span class=\"hs-cta-node hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" id=\"hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d.png\" alt=\"marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c81a1639-aef0-4f69-ab4d-4e9d89a8e03d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> emocjonalnym jest zrozumienie psychologicznego mechanizmu, jaki kieruje lud\u017ami podczas podejmowania decyzji zakupowych. Jest to przede wszystkim uczucie, kt\u00f3re determinuje wybory konsument\u00f3w i wp\u0142ywa na postrzeganie przez nich danej marki. Kiedy czujemy si\u0119 emocjonalnie zaanga\u017cowani w jaki\u015b temat, to nasza motywacja do dzia\u0142ania jest zdecydowanie wy\u017csza ni\u017c w przypadku stawiania na aspekty racjonalne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klienci_bardziej_pamietaja_emocje_niz_fakty\"><\/span><strong>Klienci bardziej pami\u0119taj\u0105 emocje ni\u017c fakty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W naszej ocenie odbiorcy reklamy maj\u0105 tendencj\u0119 do pami\u0119tania scenariuszy i sytuacji, kt\u00f3re wywo\u0142uj\u0105 silne uczucia. Jest to zwi\u0105zane z prac\u0105 m\u00f3zgu, kt\u00f3ry o wiele \u0142atwiej przetwarza i przechowuje negatywne i pozytywne emocje ni\u017c suche fakty. Dlatego kampania, kt\u00f3ra opiera si\u0119 na budowaniu wi\u0119zi z odbiorcami poprzez wywo\u0142ywanie r\u00f3\u017cnorodnych odczu\u0107, jest o wiele bardziej skuteczna ni\u017c klasyczne <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><span class=\"hs-cta-node hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" id=\"hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf.png\" alt=\"dzia\u0142ania marketingowe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6ce5897d-b7e3-4e24-83ea-3825093f2bcf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historie_a_ludzkie_emocje_%E2%80%93_storytelling_w_brandingu\"><\/span><strong>Historie a ludzkie emocje \u2013 storytelling w brandingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W reklamie dla biznesu kluczowe jest wykorzystanie opowie\u015bci w taki spos\u00f3b, aby przekaz by\u0142 anga\u017cuj\u0105cy i zapad\u0142 w pami\u0119\u0107 odbiorcy. Jest to tzw. storytelling \u2013 komunikacja oparta na narracji, kt\u00f3rej celem jest budowanie wi\u0119zi z klientami poprzez opowiadanie historii pe\u0142nych emocji.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_a_lojalnosc_klientow\"><\/span><strong>Reklama a lojalno\u015b\u0107 klient\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kiedy marka zdobywa uwag\u0119 swoich odbiorc\u00f3w dzi\u0119ki strategii wykorzystuj\u0105cej emocje w reklamie, to mo\u017ce liczy\u0107 na ich d\u0142ugotrwa\u0142\u0105 lojalno\u015b\u0107. <strong>Wywo\u0142ane uczucia sprawiaj\u0105, \u017ce klienci s\u0105 znacznie bardziej przywi\u0105zani do danej firmy i maj\u0105 wi\u0119ksz\u0105 motywacj\u0119, aby kontynuowa\u0107 wsp\u00f3\u0142prac\u0119<\/strong>. Dzi\u0119ki temu przedsi\u0119biorcy zyskuj\u0105 klient\u00f3w, kt\u00f3rzy s\u0105 gotowi poleca\u0107 ich produkty czy us\u0142ugi swoim znajomym, co przek\u0142ada si\u0119 na wzrost sprzeda\u017cy i budowanie silnej pozycji na rynku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Badanie_emocji_a_wizerunek_marki\"><\/span><strong>Badanie emocji a wizerunek marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dlaczego warto wykorzysta\u0107 emocje w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><span class=\"hs-cta-node hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" id=\"hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef.png\" alt=\"strategii marketingowej\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'a1bcb75a-1f20-4d6c-ad73-126dc4c825ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>? Tego rodzaju reklama skuteczna pozwala tak\u017ce na wykreowanie wizerunku firmy, kt\u00f3ra jest bliska sercu odbiorc\u00f3w. Buduj\u0105c komunikacj\u0119 opart\u0105 na uczuciach, przedsi\u0119biorcy maj\u0105 mo\u017cliwo\u015b\u0107 oddzia\u0142ywa\u0107 na klient\u00f3w, sprawiaj\u0105c, \u017ce ich marka staje si\u0119 dla nich czym\u015b o wiele wa\u017cniejszym ni\u017c tylko produktem. Taka reputacja sprzyja budowaniu d\u0142ugotrwa\u0142ych relacji z konsumentami i utrzymaniu ich przychylno\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_jest_przydatne_w_marketingu_emocjonalnym_Jak_stworzyc_reklame_pelna_emocji\"><\/span><strong>Co jest przydatne w marketingu emocjonalnym? Jak stworzy\u0107 reklam\u0119 pe\u0142n\u0105 emocji?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c dzia\u0142anie reklamy emocjonalnej, dlatego czas przekona\u0107 si\u0119, jak przygotowa\u0107 skuteczn\u0105 kampani\u0119, kt\u00f3ra zaanga\u017cuje odbiorc\u00f3w i sk\u0142oni ich do wykonania okre\u015blonej akcji. Sprawd\u017a, jakie kroki musisz podj\u0105\u0107, aby wykorzysta\u0107 si\u0142\u0119 emocji w strategiach marketingowych.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybor_odpowiednich_emocji\"><\/span><strong>Wyb\u00f3r odpowiednich emocji&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby stworzy\u0107 skuteczn\u0105 reklam\u0119 dla biznesu, kluczowe jest dobranie w\u0142a\u015bciwych uczu\u0107 do przekazu. Istnieje wiele ludzkich emocji, kt\u00f3re mo\u017cna wykorzysta\u0107 w marketingu, jednak nie wszystkie z nich b\u0119d\u0105 odpowiednie dla Twojej marki. Warto zastanowi\u0107 si\u0119, jakie odczucia najlepiej pasuj\u0105 do Twojego produktu lub us\u0142ugi oraz jakie reakcje chcesz pobudzi\u0107 u swoich odbiorc\u00f3w.<\/p>\n\n\n\n<p><strong>Mo\u017cesz wywo\u0142a\u0107 zar\u00f3wno pozytywne emocje w reklamie (rado\u015b\u0107, mi\u0142o\u015b\u0107, szcz\u0119\u015bcie, wzruszenie), jak i negatywne (strach, zdziwienie, z\u0142o\u015b\u0107)<\/strong>. Pami\u0119taj, \u017ce te drugie mog\u0105 by\u0107 r\u00f3wnie skuteczne, je\u015bli zostan\u0105 u\u017cyte w odpowiedni spos\u00f3b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_narracji\"><\/span><strong>Budowanie narracji&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym kluczowym elementem w tworzeniu emocjonalnej reklamy jest narracja. Opowie\u015b\u0107 okazuje si\u0119 niezwykle wa\u017cna, poniewa\u017c pozwala na budowanie wi\u0119zi pomi\u0119dzy odbiorc\u0105 a mark\u0105. Jak ju\u017c wiesz, historie nie tylko zapadaj\u0105 w pami\u0119\u0107, ale tak\u017ce pozwalaj\u0105 na zrozumienie i identyfikacj\u0119 z prezentowanymi postaciami lub sytuacjami.<\/p>\n\n\n\n<p>Dlatego te\u017c warto zadba\u0107 o to, aby narracja w Twoich emocjonalnych kampaniach reklamowych by\u0142a sp\u00f3jna i anga\u017cuj\u0105ca. Postaraj si\u0119 przedstawi\u0107 zdarzenie w spos\u00f3b realistyczny i bliski klientom. Mo\u017cesz pos\u0142u\u017cy\u0107 si\u0119 przyk\u0142adami rzeczywistych ludzi lub kreowa\u0107 w\u0142asn\u0105 fikcyjn\u0105 opowie\u015b\u0107. Wa\u017cne, aby historia mia\u0142a emocjonalny przekaz zwi\u0105zany z ofert\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wizualne_efekty_i_muzyka\"><\/span><strong>Wizualne efekty i muzyka&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie spos\u00f3b nie wspomnie\u0107 o roli wizualnych efekt\u00f3w i muzyki w reklamie czysto emocjonalnej.&nbsp; W\u0142a\u015bciwie dobrana melodia czy piosenka mo\u017ce znacznie wzmacnia\u0107 odbierane uczucia, podobnie jak w\u0142a\u015bciwie wykorzystane obrazy czy kolory.<\/p>\n\n\n\n<p>Warto zatem inwestowa\u0107 w wysokiej jako\u015bci materia\u0142y graficzne oraz d\u017awi\u0119kowe, kt\u00f3re b\u0119d\u0105 wsp\u00f3\u0142gra\u0142y z emocjonalnym przekazem. Dobrym pomys\u0142em mo\u017ce by\u0107 te\u017c zatrudnienie profesjonalisty w dziedzinie audio i grafiki, kt\u00f3ry pomo\u017ce uzyska\u0107 najlepszy efekt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testowanie_efektywnosci\"><\/span><strong>Testowanie efektywno\u015bci&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim etapem w procesie tworzenia reklamy dla biznesu jest sprawdzenie jej efektywno\u015bci na odbiorcach. Warto przetestowa\u0107 r\u00f3\u017cne wersje przekazu na grupach docelowych, a nast\u0119pnie przeanalizowa\u0107 wyniki, by sprawdzi\u0107, czy rzeczywi\u015bcie anga\u017cuj\u0105 one potencjalnych klient\u00f3w. Mo\u017cna r\u00f3wnie\u017c pos\u0142u\u017cy\u0107 si\u0119 badaniami emocji, kt\u00f3re pomog\u0105 oceni\u0107 reakcje m\u00f3zgu na dany przekaz.<\/p>\n\n\n\n<p>Nadal nie wiesz, jak wdro\u017cy\u0107 tego rodzaju marketing w ramach strategii promocyjnej Twojej firmy? <strong>Sp\u00f3jrz na przyk\u0142ady reklam emocjonalnych i pozw\u00f3l si\u0119 zainspirowa\u0107<\/strong>! \u015awi\u0105teczne filmy od Allegro, kampania \u201eKochaj wi\u0119cej\u201d marki Milka czy akcje reklamowe sklepu Biedronka. Mo\u017cesz r\u00f3wnie\u017c postawi\u0107 na dzia\u0142ania promocyjne prowadzone w sieci \u2013 ich realizacj\u0119 warto powierzy\u0107 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Doradcy internetowi zaoferuj\u0105 wyj\u0105tkowe rozwi\u0105zania dla Twojego biznesu \u2013 poznaj je ju\u017c teraz!&nbsp;<\/p><div class=\"pileg69f4d87a1348a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pileg69f4d87a1348a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pileg69f4d87a1348a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pileg69f4d87a1348a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pileg69f4d87a1348a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pileg69f4d87a1348a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ppeso69f4d87a1343f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ajnjp69f4d87a133f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ajnjp69f4d87a133f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ajnjp69f4d87a133f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ajnjp69f4d87a133f3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ajnjp69f4d87a133f3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gtdmk69f4d87a133aa\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gtdmk69f4d87a133aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gtdmk69f4d87a133aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gtdmk69f4d87a133aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gtdmk69f4d87a133aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gtdmk69f4d87a133aa {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"llmvj69f4d87a1335c\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.llmvj69f4d87a1335c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.llmvj69f4d87a1335c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.llmvj69f4d87a1335c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.llmvj69f4d87a1335c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.llmvj69f4d87a1335c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ukimb69f4d87a1330d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ukimb69f4d87a1330d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ukimb69f4d87a1330d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ukimb69f4d87a1330d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ukimb69f4d87a1330d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ukimb69f4d87a1330d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tghir69f4d87a132ad\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8782 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ratit69f4d87a13064 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ratit69f4d87a13064 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ratit69f4d87a13064 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ratit69f4d87a13064 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ratit69f4d87a13064 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8782&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Reklama emocjonalna \u2013 co to jest?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017cdego dnia konsumenci nara\u017ceni s\u0105 na wy\u015bwietlanie kolejnych przekaz\u00f3w reklamowych. Z tego powodu kluczowym wyzwaniem dla marketer\u00f3w i firm staje si\u0119 wyr\u00f3\u017cnienie na tle konkurencji oraz skuteczne dotarcie do swojej grupy docelowej. Co jednak sprawia, \u017ce jedna kampania marketingowa zostaje w pami\u0119ci odbiorc\u00f3w na d\u0142u\u017cej, a inne odchodz\u0105 w zapomnienie? Tajemnica tkwi w intensywno\u015bci emocji. [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,101,245,177,289,99,285,240,179,113,125,241,410],"class_list":{"0":"post-8782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","10":"tag-content-marketing","11":"tag-marketing","12":"tag-marketing-w-sieci","13":"tag-marketing-wideo","15":"tag-personalizacja-reklam","16":"tag-reklama","17":"tag-reklama-display","18":"tag-reklama-w-google","19":"tag-social-media","20":"tag-social-media-marketing","21":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest reklama emocjonalna? 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