{"id":8785,"date":"2023-08-24T15:36:48","date_gmt":"2023-08-24T13:36:48","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8785"},"modified":"2023-08-24T15:36:55","modified_gmt":"2023-08-24T13:36:55","slug":"jak-wykorzystac-trade-marketing-w-praktyce","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/","title":{"rendered":"Jak wykorzysta\u0107 trade marketing w praktyce?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg\" alt=\"trade marketing co to jest?\" class=\"wp-image-8786 colorbox-8785 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Trade marketing to narz\u0119dzie, kt\u00f3re pozwala na skuteczn\u0105 promocj\u0119 produkt\u00f3w czy us\u0142ug w\u015br\u00f3d partner\u00f3w handlowych, takich jak hurtownie, dystrybutorzy czy sklepy detaliczne. Ma\u0142e i \u015brednie przedsi\u0119biorstwa maj\u0105 cz\u0119sto ograniczone zasoby przeznaczone na dzia\u0142ania promocyjne, dlatego te\u017c warto pozna\u0107 praktyczne metody wykorzystania trade marketingu w celu zwi\u0119kszenia sprzeda\u017cy i budowania dobrych relacji z odbiorcami B2B.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Czym_jest_trade_marketing\" >Czym jest trade marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Podstawy_trade_marketingu_w_strategii_malych_i_srednich_przedsiebiorstw\" >Podstawy trade marketingu w strategii ma\u0142ych i \u015brednich przedsi\u0119biorstw<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Wprowadzenie_trade_marketingu_Poznanie_potrzeb_i_oczekiwan_partnerow_handlowych\" >Wprowadzenie trade marketingu. Poznanie potrzeb i oczekiwa\u0144 partner\u00f3w handlowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Budowanie_atrakcyjnej_oferty_dla_partnerow_handlowych_%E2%80%93_najwazniejsze_elementy\" >Budowanie atrakcyjnej oferty dla partner\u00f3w handlowych \u2013 najwa\u017cniejsze elementy&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Stworzenie_unikalnej_propozycji_wartosci_Unique_Selling_Proposition\" >Stworzenie unikalnej propozycji warto\u015bci (Unique Selling Proposition)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Ciagle_inwestowanie_w_rozwoj_i_doskonalenie_wspolpracy\" >Ci\u0105g\u0142e inwestowanie w rozw\u00f3j i doskonalenie wsp\u00f3\u0142pracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Prowadzenie_efektywnych_negocjacji_handlowych\" >Prowadzenie efektywnych negocjacji handlowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Wykorzystanie_komunikacji_i_narzedzi_promocyjnych\" >Wykorzystanie komunikacji i narz\u0119dzi promocyjnych<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Co_zyskasz_dzieki_trade_marketingowi_Korzysci_dla_marek\" >Co zyskasz dzi\u0119ki trade marketingowi? Korzy\u015bci dla marek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Zwiekszenie_konkurencyjnosci_na_rynku\" >Zwi\u0119kszenie konkurencyjno\u015bci na rynku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Wspolpraca_z_kluczowymi_partnerami_biznesowymi\" >Wsp\u00f3\u0142praca z kluczowymi partnerami biznesowymi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Optymalizacja_kosztow\" >Optymalizacja koszt\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Poprawa_jakosci_obslugi_klienta\" >Poprawa jako\u015bci obs\u0142ugi klienta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Budowanie_wizerunku_marki\" >Budowanie wizerunku marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#Kilka_narzedzi_trade_marketingowych_ktore_warto_znac\" >Kilka narz\u0119dzi trade marketingowych, kt\u00f3re warto zna\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#TM_i_rozwoj_biznesu_%E2%80%93_podsumowanie\" >TM i rozw\u00f3j biznesu \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_trade_marketing\"><\/span><strong>Czym jest trade marketing?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trade marketing to termin, kt\u00f3ry coraz cz\u0119\u015bciej pojawia si\u0119 w kontek\u015bcie wsp\u00f3\u0142pracy mi\u0119dzy producentami a sprzedawcami. W nowoczesnym \u015bwiecie biznesu, gdzie rynek jest nasycony r\u00f3\u017cnorodnymi produktami oraz us\u0142ugami, <strong>trade marketing stanowi kluczowy element strategii marketingowej<\/strong>. W praktyce stanowi on kompleksowe podej\u015bcie do budowania efektywnego systemu sprzeda\u017cy, wspieraj\u0105cego zar\u00f3wno producent\u00f3w, jak i sprzedawc\u00f3w.<\/p>\n\n\n\n<p>Korzenie trade marketingu si\u0119gaj\u0105 lat 80. XX wieku, kiedy to firmy z bran\u017cy FMCG (ang. Fast Moving Consumer Goods) zacz\u0119\u0142y dostrzega\u0107 potrzeb\u0119 lepszej wsp\u00f3\u0142pracy z punktami sprzeda\u017cy detalicznej. W miar\u0119 up\u0142ywu czasu trade marketing rozszerza\u0142 sw\u00f3j zasi\u0119g na inne sektory rynku, takie jak elektronika, odzie\u017c czy us\u0142ugi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podstawy_trade_marketingu_w_strategii_malych_i_srednich_przedsiebiorstw\"><\/span><strong>Podstawy trade marketingu w strategii ma\u0142ych i \u015brednich przedsi\u0119biorstw<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wsp\u00f3\u0142czesny rynek, pe\u0142en konkurencji i wymagaj\u0105cych klient\u00f3w, stawia przed ma\u0142ymi i \u015brednimi przedsi\u0119biorstwami wiele wyzwa\u0144. W\u0142a\u015bnie dlatego trade marketing stanowi istotny element strategii biznesowej, kt\u00f3ry <strong>pozwala na skuteczne dotarcie do kluczowych partner\u00f3w handlowych<\/strong> oraz zbudowanie trwa\u0142ych relacji biznesowych.&nbsp;<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce nadrz\u0119dnym celem trade marketingu jest <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja<\/a> wsp\u00f3\u0142pracy z partnerami na r\u00f3\u017cnych etapach dystrybucji oraz przyci\u0105ganie uwagi klient\u00f3w ko\u0144cowych do oferowanych produkt\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wprowadzenie_trade_marketingu_Poznanie_potrzeb_i_oczekiwan_partnerow_handlowych\"><\/span><strong>Wprowadzenie trade marketingu. Poznanie potrzeb i oczekiwa\u0144 partner\u00f3w handlowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podstaw\u0105 skutecznych dzia\u0142a\u0144 trade <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><span class=\"hs-cta-node hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" id=\"hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d.png\" alt=\"marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c81a1639-aef0-4f69-ab4d-4e9d89a8e03d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> jest zrozumienie potrzeb, oczekiwa\u0144 oraz preferencji naszych partner\u00f3w handlowych. Im lepiej znamy ich priorytety i wymagania, tym \u0142atwiej b\u0119dzie nam dostosowa\u0107 swoj\u0105 ofert\u0119 oraz dzia\u0142ania promocyjne do ich oczekiwa\u0144. Warto przeprowadzi\u0107 analiz\u0119 rynku, segmentacji oraz konkurencji, aby lepiej pozna\u0107 specyfik\u0119 bran\u017cy, w kt\u00f3rej dzia\u0142amy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_atrakcyjnej_oferty_dla_partnerow_handlowych_%E2%80%93_najwazniejsze_elementy\"><\/span><strong>Budowanie atrakcyjnej oferty dla partner\u00f3w handlowych \u2013 najwa\u017cniejsze elementy&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby zainteresowa\u0107 potencjalnych partner\u00f3w handlowych naszymi produktami czy us\u0142ugami, musimy przygotowa\u0107 atrakcyjn\u0105 ofert\u0119. Obejmuje ona nie tylko cen\u0119, ale tak\u017ce warunki wsp\u00f3\u0142pracy, terminy p\u0142atno\u015bci, gwarancje czy wsparcie posprzeda\u017cowe. Wa\u017cna jest tak\u017ce elastyczno\u015b\u0107 i umiej\u0119tno\u015b\u0107 dostosowania swojej oferty do potrzeb odbiorc\u00f3w B2B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stworzenie_unikalnej_propozycji_wartosci_Unique_Selling_Proposition\"><\/span><strong>Stworzenie unikalnej propozycji warto\u015bci (Unique Selling Proposition)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W biznesie B2B kluczowe jest wyr\u00f3\u017cnienie si\u0119 na tle konkurencji. Dlatego w ramach dzia\u0142a\u0144 trade marketingowych nale\u017cy opracowa\u0107 unikaln\u0105 propozycj\u0119 warto\u015bci (USP), kt\u00f3ra b\u0119dzie determinowa\u0107 wyb\u00f3r naszych produkt\u00f3w lub us\u0142ug przez partner\u00f3w handlowych. USP mo\u017ce opiera\u0107 si\u0119 na r\u00f3\u017cnych elementach, takich jak design produktu, innowacyjno\u015b\u0107, jako\u015b\u0107 czy obs\u0142uga klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ciagle_inwestowanie_w_rozwoj_i_doskonalenie_wspolpracy\"><\/span><strong>Ci\u0105g\u0142e inwestowanie w rozw\u00f3j i doskonalenie wsp\u00f3\u0142pracy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skuteczny trade marketing to nie tylko pozyskanie nowych partner\u00f3w handlowych, ale tak\u017ce utrzymanie i rozwijanie istniej\u0105cych relacji biznesowych. W\u0142a\u015bnie dlatego warto inwestowa\u0107 w ci\u0105g\u0142e ulepszanie swoich produkt\u00f3w i us\u0142ug, dba\u0107 o jako\u015b\u0107 obs\u0142ugi klienta oraz analizowa\u0107 potrzeby rynku, aby by\u0107 zawsze o krok przed konkurencj\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prowadzenie_efektywnych_negocjacji_handlowych\"><\/span><strong>Prowadzenie efektywnych negocjacji handlowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Umiej\u0119tno\u015b\u0107 prowadzenia negocjacji handlowych to wa\u017cny element skutecznych dzia\u0142a\u0144 trade marketingowych. Dobrze przeprowadzone negocjacje mog\u0105 zaowocowa\u0107 korzystniejszymi warunkami wsp\u00f3\u0142pracy, lojalno\u015bci\u0105 partner\u00f3w handlowych oraz d\u0142ugotrwa\u0142ymi relacjami biznesowymi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_komunikacji_i_narzedzi_promocyjnych\"><\/span><strong>Wykorzystanie komunikacji i narz\u0119dzi promocyjnych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trade marketing opiera si\u0119 na skutecznej komunikacji z partnerami handlowymi oraz odpowiednim wykorzystaniu narz\u0119dzi promocyjnych, takich jak targi bran\u017cowe, konferencje czy spotkania B2B. Wa\u017cne jest tak\u017ce dobranie odpowiednich kana\u0142\u00f3w komunikacji, takich jak e-mail, telewizja czy portale bran\u017cowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_zyskasz_dzieki_trade_marketingowi_Korzysci_dla_marek\"><\/span><strong>Co zyskasz dzi\u0119ki trade marketingowi? Korzy\u015bci dla marek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zalety trade marketingu obejmuj\u0105 poni\u017csze elementy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_konkurencyjnosci_na_rynku\"><\/span><strong>Zwi\u0119kszenie konkurencyjno\u015bci na rynku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trade marketing umo\u017cliwia firmom zdobycie przewagi konkurencyjnej na rynku poprzez analiz\u0119 potrzeb i zachowa\u0144 klient\u00f3w oraz dostosowywanie oferty do ich oczekiwa\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_z_kluczowymi_partnerami_biznesowymi\"><\/span><strong>Wsp\u00f3\u0142praca z kluczowymi partnerami biznesowymi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dobrze zaplanowane dzia\u0142ania trade marketingowe umo\u017cliwiaj\u0105 nawi\u0105zanie i rozwijanie wsp\u00f3\u0142pracy z kluczowymi partnerami biznesowymi, takimi jak hurtownicy, sieci handlowe czy dystrybutorzy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_kosztow\"><\/span><strong>Optymalizacja koszt\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzia\u0142ania trade marketingowe pomaga przedsi\u0119biorstwom zoptymalizowa\u0107 koszty zwi\u0105zane z ekspansj\u0105 na nowe rynki oraz dystrybucj\u0105 produkt\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poprawa_jakosci_obslugi_klienta\"><\/span><strong>Poprawa jako\u015bci obs\u0142ugi klienta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wska\u017aniki trade marketingu daj\u0105 mo\u017cliwo\u015b\u0107 lepszego rozpoznania potrzeb klient\u00f3w oraz dostosowania do nich oferty i jako\u015bci obs\u0142ugi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_wizerunku_marki\"><\/span><strong>Budowanie wizerunku marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzia\u0142ania trade marketingowe pomagaj\u0105 przedsi\u0119biorstwom budowa\u0107 wizerunek marki na rynku. Kampanie reklamowe, promocje czy dzia\u0142ania public relations s\u0105 doskona\u0142\u0105 okazj\u0105 do zaprezentowania si\u0119 klientom oraz partnerom handlowym.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kilka_narzedzi_trade_marketingowych_ktore_warto_znac\"><\/span><strong>Kilka narz\u0119dzi trade marketingowych, kt\u00f3re warto zna\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Narz\u0119dzia trade marketingowe stanowi\u0105 kluczowy element dla skutecznej sprzeda\u017cy i promocji naszych produkt\u00f3w. <strong>Dob\u00f3r odpowiednich narz\u0119dzi oraz ich umiej\u0119tne wykorzystanie pozwoli nam przyci\u0105gn\u0105\u0107 uwag\u0119 klienta<\/strong>, zbudowa\u0107 jego lojalno\u015b\u0107 oraz wzmocni\u0107 pozycj\u0119 naszej marki na rynku.<\/p>\n\n\n\n<p>Do narz\u0119dzi trade marketingowych wlicza si\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>narz\u0119dzia wspieraj\u0105ce sprzeda\u017c,<\/li>\n\n\n\n<li>narz\u0119dzia POSM (Point of Sale Materials),<\/li>\n\n\n\n<li>aktywacje konsumenckie,<\/li>\n\n\n\n<li>kapitalizacja na danych rynkowych oraz wsp\u00f3\u0142praca z hurtowniami i sieciami handlowymi,<\/li>\n\n\n\n<li>trade marketing cyfrowy.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119tajmy jednak, \u017ce sukces w trade marketingu zale\u017cy od ci\u0105g\u0142ego monitorowania efektywno\u015bci naszych dzia\u0142a\u0144 oraz dostosowywania ich do potrzeb i oczekiwa\u0144 klient\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TM_i_rozwoj_biznesu_%E2%80%93_podsumowanie\"><\/span><strong>TM i rozw\u00f3j biznesu \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oczywi\u015bcie, trade marketing to nie tylko te wymienione korzy\u015bci. <strong>To proces, kt\u00f3ry mo\u017ce przynie\u015b\u0107 wiele innych pozytywnych rezultat\u00f3w<\/strong>, jednak sukces zale\u017cy od w\u0142a\u015bciwego planowania i zarz\u0105dzania tymi dzia\u0142aniami.&nbsp;<\/p>\n\n\n\n<p>Dlatego warto zainwestowa\u0107 czas i \u015brodki w poznanie tajnik\u00f3w trade marketingu oraz wsp\u00f3\u0142pracowa\u0107 z profesjonalistami w tej dziedzinie. Tylko wtedy mo\u017cna cieszy\u0107 si\u0119 pe\u0142nymi korzy\u015bciami p\u0142yn\u0105cymi z tego podej\u015bcia do wsp\u00f3\u0142czesnego handlu.<\/p><div class=\"qsykg69f3784bd455e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qsykg69f3784bd455e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qsykg69f3784bd455e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qsykg69f3784bd455e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qsykg69f3784bd455e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qsykg69f3784bd455e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"exrlv69f3784bd4516\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.exrlv69f3784bd4516 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.exrlv69f3784bd4516 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.exrlv69f3784bd4516 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.exrlv69f3784bd4516 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.exrlv69f3784bd4516 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dsxwl69f3784bd44cd\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dsxwl69f3784bd44cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dsxwl69f3784bd44cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dsxwl69f3784bd44cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dsxwl69f3784bd44cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dsxwl69f3784bd44cd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tsoly69f3784bd4485\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tsoly69f3784bd4485 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tsoly69f3784bd4485 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tsoly69f3784bd4485 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tsoly69f3784bd4485 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tsoly69f3784bd4485 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"efowa69f3784bd443a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.efowa69f3784bd443a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.efowa69f3784bd443a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.efowa69f3784bd443a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.efowa69f3784bd443a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.efowa69f3784bd443a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rfdtp69f3784bd43ef\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rfdtp69f3784bd43ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rfdtp69f3784bd43ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rfdtp69f3784bd43ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rfdtp69f3784bd43ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rfdtp69f3784bd43ef {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yjxxj69f3784bd43a0\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yjxxj69f3784bd43a0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yjxxj69f3784bd43a0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yjxxj69f3784bd43a0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yjxxj69f3784bd43a0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yjxxj69f3784bd43a0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ieqba69f3784bd4350\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ieqba69f3784bd4350 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ieqba69f3784bd4350 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ieqba69f3784bd4350 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ieqba69f3784bd4350 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ieqba69f3784bd4350 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"amimg69f3784bd42fb\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.amimg69f3784bd42fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.amimg69f3784bd42fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.amimg69f3784bd42fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.amimg69f3784bd42fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.amimg69f3784bd42fb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vyame69f3784bd4282\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vyame69f3784bd4282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vyame69f3784bd4282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vyame69f3784bd4282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vyame69f3784bd4282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vyame69f3784bd4282 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fvbcx69f3784bd4210\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8785 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fvbcx69f3784bd4210 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fvbcx69f3784bd4210 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fvbcx69f3784bd4210 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fvbcx69f3784bd4210 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fvbcx69f3784bd4210 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8785&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak wykorzysta\u0107 trade marketing w praktyce?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trade marketing to narz\u0119dzie, kt\u00f3re pozwala na skuteczn\u0105 promocj\u0119 produkt\u00f3w czy us\u0142ug w\u015br\u00f3d partner\u00f3w handlowych, takich jak hurtownie, dystrybutorzy czy sklepy detaliczne. Ma\u0142e i \u015brednie przedsi\u0119biorstwa maj\u0105 cz\u0119sto ograniczone zasoby przeznaczone na dzia\u0142ania promocyjne, dlatego te\u017c warto pozna\u0107 praktyczne metody wykorzystania trade marketingu w celu zwi\u0119kszenia sprzeda\u017cy i budowania dobrych relacji z odbiorcami B2B. Czym [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,245,177,99,599],"class_list":{"0":"post-8785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","10":"tag-marketing","11":"tag-marketing-w-sieci","13":"tag-trade-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade marketing \u2013 co warto o nim wiedzie\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Szukasz nowych rozwi\u0105za\u0144 marketingowych? Dowiedz si\u0119, czym jest trade marketing i rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade marketing \u2013 co warto o nim wiedzie\u0107?\" \/>\n<meta property=\"og:description\" content=\"Szukasz nowych rozwi\u0105za\u0144 marketingowych? Dowiedz si\u0119, czym jest trade marketing i rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T13:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T13:36:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trade marketing \u2013 co warto o nim wiedzie\u0107? - WeNet","description":"Szukasz nowych rozwi\u0105za\u0144 marketingowych? Dowiedz si\u0119, czym jest trade marketing i rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/","og_locale":"pl_PL","og_type":"article","og_title":"Trade marketing \u2013 co warto o nim wiedzie\u0107?","og_description":"Szukasz nowych rozwi\u0105za\u0144 marketingowych? Dowiedz si\u0119, czym jest trade marketing i rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107!","og_url":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-08-24T13:36:48+00:00","article_modified_time":"2023-08-24T13:36:55+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","type":"image\/jpeg"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Jak wykorzysta\u0107 trade marketing w praktyce?","datePublished":"2023-08-24T13:36:48+00:00","dateModified":"2023-08-24T13:36:55+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/"},"wordCount":1011,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","keywords":["ciekawostka","ciekawostki","marketing","marketing w sieci","Marketing zintegrowany","trade marketing"],"articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/","url":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/","name":"Trade marketing \u2013 co warto o nim wiedzie\u0107?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","datePublished":"2023-08-24T13:36:48+00:00","dateModified":"2023-08-24T13:36:55+00:00","description":"Szukasz nowych rozwi\u0105za\u0144 marketingowych? Dowiedz si\u0119, czym jest trade marketing i rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107!","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","width":1080,"height":720,"caption":"Trade marketing co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-trade-marketing-w-praktyce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak wykorzysta\u0107 trade marketing w praktyce?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-trade-marketing-w-praktyce.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2hH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=8785"}],"version-history":[{"count":1,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8785\/revisions"}],"predecessor-version":[{"id":8787,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8785\/revisions\/8787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/8786"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=8785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=8785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=8785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}