{"id":8788,"date":"2023-08-24T16:00:25","date_gmt":"2023-08-24T14:00:25","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8788"},"modified":"2023-08-24T16:00:29","modified_gmt":"2023-08-24T14:00:29","slug":"marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/","title":{"rendered":"Marketing do\u015bwiadcze\u0144 \u2013 jak kreowa\u0107 warto\u015bci dla klienta?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta.jpg\" alt=\"marketing do\u015bwiadcze\u0144 co to jest\" class=\"wp-image-8789 colorbox-8788 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Marketing-doswiadczen\u2013jak-kreowac-wartosci-dla-klienta-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W dzisiejszym szybko zmieniaj\u0105cym si\u0119 \u015bwiecie coraz trudniej jest zwr\u00f3ci\u0107 uwag\u0119 konsument\u00f3w. Reklamy, promocje i obni\u017cki cen nie wystarczaj\u0105, gdy rynek jest przepe\u0142niony produktami i us\u0142ugami. Klienci poszukuj\u0105 dzi\u015b te\u017c niezapomnianych do\u015bwiadcze\u0144 i konkretnych warto\u015bci. To dlatego marketing do\u015bwiadcze\u0144 staje si\u0119 kluczem do sukcesu przedsi\u0119biorstw, kt\u00f3re d\u0105\u017c\u0105 do zbudowania silnych relacji z klientami, zwi\u0119kszenia lojalno\u015bci oraz utrzymania konkurencyjnej pozycji na rynku. Na czym polega marketing do\u015bwiadcze\u0144 i jak go tworzy\u0107? Podpowiadamy!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Czym_jest_marketing_doswiadczen\" >Czym jest marketing do\u015bwiadcze\u0144?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#O_czym_warto_pamietac_w_marketingu_doswiadczen\" >O czym warto pami\u0119ta\u0107 w marketingu do\u015bwiadcze\u0144?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Komponenty_marketingu_doswiadczen\" >Komponenty marketingu do\u015bwiadcze\u0144<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Jak_tworzyc_marketing_doswiadczen\" >Jak tworzy\u0107 marketing do\u015bwiadcze\u0144?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Marketing_doswiadczen_%E2%80%93_przyklady_kanalow_komunikacji\" >Marketing do\u015bwiadcze\u0144 \u2013 przyk\u0142ady kana\u0142\u00f3w komunikacji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Zalety_marketingu_doswiadczen\" >Zalety marketingu do\u015bwiadcze\u0144<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/marketing-doswiadczen-jak-kreowac-wartosci-dla-klienta\/#Marketing_doswiadczen_a_efektywnosc_kampanii_reklamowych\" >Marketing do\u015bwiadcze\u0144 a efektywno\u015b\u0107 kampanii reklamowych<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_marketing_doswiadczen\"><\/span><strong>Czym jest marketing do\u015bwiadcze\u0144?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing do\u015bwiadcze\u0144 to strategia marketingowa, kt\u00f3ra opiera si\u0119 na tworzeniu unikalnych i anga\u017cuj\u0105cych wra\u017ce\u0144 dla konsument\u00f3w. Celem tej strategii jest <strong>wywo\u0142anie u odbiorcy pozytywnych emocji oraz uczucia wi\u0119zi z mark\u0105<\/strong>. Zamiast koncentrowa\u0107 si\u0119 jedynie na sprzeda\u017cy produktu lub us\u0142ugi, marketing do\u015bwiadcze\u0144 stawia klienta w samym centrum procesu handlowego, oferuj\u0105c mu warto\u015bci dodane w postaci niezapomnianych prze\u017cy\u0107.<\/p>\n\n\n\n<p>Podej\u015bcie to opiera si\u0119 na za\u0142o\u017ceniu, \u017ce wsp\u00f3\u0142cze\u015bni konsumenci oczekuj\u0105 od marek znacznie wi\u0119cej ni\u017c tylko funkcjonalnych produkt\u00f3w \u2013 pragn\u0105 tak\u017ce, by korzystanie z nich dostarcza\u0142o im satysfakcji i emocji. W zwi\u0105zku z tym dzia\u0142ania promocyjne oparte na marketingu do\u015bwiadcze\u0144 staraj\u0105 si\u0119 dostarczy\u0107 klientom nie tylko produkt\u00f3w, ale tak\u017ce niecodziennych wra\u017ce\u0144 zwi\u0105zanych z ich u\u017cytkowaniem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_czym_warto_pamietac_w_marketingu_doswiadczen\"><\/span><strong>O czym warto pami\u0119ta\u0107 w marketingu do\u015bwiadcze\u0144?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie wykorzystywa\u0107 marketing do\u015bwiadcze\u0144 oraz budowa\u0107 emocje i odczucia u odbiorc\u00f3w, trzeba pami\u0119ta\u0107 o kilku wa\u017cnych kwestiach. We\u017a pod uwag\u0119, \u017ce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketing do\u015bwiadcze\u0144 to silna relacja z grup\u0105 odbiorc\u00f3w \/ klientami,<\/li>\n\n\n\n<li>podstaw\u0105 jest dok\u0142adna znajomo\u015b\u0107 swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> (jej potrzeb i oczekiwa\u0144),<\/li>\n\n\n\n<li>nale\u017cy przedstawia\u0107 swoj\u0105 ofert\u0119 w powi\u0105zaniu z wyznawanymi przez potencjalnych klient\u00f3w warto\u015bciami,<\/li>\n\n\n\n<li>wa\u017cne jest, aby odwo\u0142ywa\u0107 si\u0119 do do\u015bwiadcze\u0144 odbiorc\u00f3w i na nich opiera\u0107 w\u0142asn\u0105 strategi\u0119,<\/li>\n\n\n\n<li>licz\u0105 si\u0119 emocje, prze\u017cycia i wsp\u00f3lne warto\u015bci,<\/li>\n\n\n\n<li>firma powinna wchodzi\u0107 w interakcje z odbiorcami, inicjowa\u0107 kontakt,<\/li>\n\n\n\n<li>komunikacja marki powinna by\u0107 sp\u00f3jna we wszystkich kana\u0142ach,<\/li>\n\n\n\n<li>wszystkie do\u015bwiadczenia, kt\u00f3re pojawiaj\u0105 si\u0119 u klienta w kontakcie z mark\u0105 maj\u0105 znaczenie,<\/li>\n\n\n\n<li>konsumenci s\u0105 jednocze\u015bnie racjonalni i emocjonalni.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Komponenty_marketingu_doswiadczen\"><\/span><strong>Komponenty marketingu do\u015bwiadcze\u0144<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele sposob\u00f3w na wprowadzenie marketingu do\u015bwiadcze\u0144 w \u017cycie. Wyr\u00f3\u017cni\u0107 mo\u017cna przynajmniej trzy g\u0142\u00f3wne komponenty tego rodzaju dzia\u0142a\u0144 promocyjnych, kt\u00f3re w r\u00f3\u017cnym stopniu anga\u017cuj\u0105 odbiorc\u00f3w w proces pozyskiwania przez mark\u0119 nowych klient\u00f3w.<\/p>\n\n\n\n<p>Pierwszym z nich jest tzw. <strong>sensoryczny marketing<\/strong>, kt\u00f3rego celem jest pobudzenie zmys\u0142\u00f3w klienta poprzez odpowiednie bod\u017ace. Przyk\u0142adem takiego podej\u015bcia mo\u017ce by\u0107 umieszczenie w reklamie pi\u0119knego widoku, kt\u00f3ry subtelnie kojarzy si\u0119 z dan\u0105 mark\u0105 lub produktem, czy wprowadzenie specjalnych d\u017awi\u0119k\u00f3w i zapach\u00f3w do sklep\u00f3w, kt\u00f3re maj\u0105 wp\u0142yw na emocje klienta.<\/p>\n\n\n\n<p>Kolejnym elementem jest <strong>interaktywno\u015b\u0107<\/strong>, polegaj\u0105ca na zaanga\u017cowaniu klienta w r\u00f3\u017cnorodne dzia\u0142ania promocyjne, np. poprzez organizowanie imprez, warsztat\u00f3w czy konkurs\u00f3w, w kt\u00f3rych konsument mo\u017ce aktywnie uczestniczy\u0107. Warto\u015bci\u0105 dodan\u0105 dla klienta jest w tym przypadku mo\u017cliwo\u015b\u0107 bli\u017cszego poznania marki oraz nawi\u0105zania niemal bezpo\u015bredniego kontaktu z ni\u0105.<\/p>\n\n\n\n<p>Trzecim komponentem jest <strong>personalizacja oferty<\/strong>. Dzia\u0142ania oparte na marketingu do\u015bwiadcze\u0144 cz\u0119sto stawiaj\u0105 na dostosowanie swojej oferty do indywidualnych potrzeb i oczekiwa\u0144 klienta. W praktyce mo\u017ce to oznacza\u0107 r\u00f3\u017cne formy personalizacji, pocz\u0105wszy od dopasowania asortymentu produkt\u00f3w, poprzez indywidualne rabaty, a\u017c po dedykowane programy lojalno\u015bciowe.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_tworzyc_marketing_doswiadczen\"><\/span><strong>Jak tworzy\u0107 marketing do\u015bwiadcze\u0144?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby stworzy\u0107 skuteczny marketing do\u015bwiadcze\u0144, nale\u017cy si\u0119 przede wszystkim koncentrowa\u0107 na potrzebach odbiorc\u00f3w. Trzeba zrozumie\u0107, jaki cel chce osi\u0105gn\u0105\u0107 klient, jakie warto\u015bci s\u0105 dla niego wa\u017cne oraz jakie emocje chce odczuwa\u0107. Na tej podstawie mo\u017cna dobiera\u0107 odpowiednie narz\u0119dzia i strategi\u0119.<\/p>\n\n\n\n<p><strong>Kreatywne podej\u015bcie<\/strong><\/p>\n\n\n\n<p>Wa\u017cnym elementem marketingu do\u015bwiadcze\u0144 jest <strong>kreatywno\u015b\u0107 i oryginalno\u015b\u0107 dzia\u0142a\u0144<\/strong>. Konsumenci s\u0105 dzi\u015b bombardowani reklamami, dlatego trzeba wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji. Warto zastanowi\u0107 si\u0119 nad niekonwencjonalnymi sposobami dotarcia do klient\u00f3w, np. <strong>organizuj\u0105c happeningi, warsztaty<\/strong>, wystawy, targi czy inne eventy.<\/p>\n\n\n\n<p><strong>Zastosowanie storytellingu<\/strong><\/p>\n\n\n\n<p>Opowiadanie historii to jedna z najstarszych form przekazywania wiedzy i komunikowania si\u0119 z innymi. W marketingu do\u015bwiadcze\u0144 storytelling mo\u017ce by\u0107 wykorzystany jako narz\u0119dzie budowania relacji z klientami oraz nadawania produktom i us\u0142ugom warto\u015bci emocjonalnej. Wa\u017cnym elementem skutecznego storytellingu jest autentyczno\u015b\u0107 oraz umiej\u0119tno\u015b\u0107 poruszenia uczu\u0107 odbiorc\u00f3w. Warto zastanowi\u0107 si\u0119, jakie historie mo\u017cna opowiedzie\u0107 na temat swojej marki czy produkt\u00f3w, kt\u00f3re pozwol\u0105 wyr\u00f3\u017cni\u0107 si\u0119 na rynku i zbudowa\u0107 trwa\u0142e wi\u0119zi z klientami.<\/p>\n\n\n\n<p><strong>Wykorzystanie technologii&nbsp;<\/strong><\/p>\n\n\n\n<p>W dzisiejszych czasach technologia odgrywa kluczow\u0105 rol\u0119 w komunikacji z klientami. Marketing do\u015bwiadcze\u0144 cz\u0119sto wykorzystuje innowacyjne rozwi\u0105zania, takie jak wirtualna i rozszerzona rzeczywisto\u015b\u0107, aplikacje mobilne czy interaktywne ekrany dotykowe. Wa\u017cne jest jednak, aby nie traktowa\u0107 technologii jako celu samego w sobie, lecz jako narz\u0119dzie s\u0142u\u017c\u0105ce do kreowania pozytywnych do\u015bwiadcze\u0144 dla odbiorc\u00f3w.<\/p>\n\n\n\n<p><strong>Wykorzystanie opinii klient\u00f3w i wsp\u00f3\u0142praca z influencerami<\/strong><\/p>\n\n\n\n<p>Klienci maj\u0105 ogromny wp\u0142yw na postrzeganie marki przez inne osoby. W marketingu do\u015bwiadcze\u0144 warto wykorzysta\u0107 pozytywne opinie zadowolonych klient\u00f3w jako narz\u0119dzie promocji swoich produkt\u00f3w lub us\u0142ug. Motywowanie do dzielenia si\u0119 w\u0142asnymi do\u015bwiadczeniami z mark\u0105, organizowanie konkurs\u00f3w czy wsp\u00f3\u0142praca z influencerami to ciekawe sposoby na rozpowszechnianie pozytywnych emocji zwi\u0105zanych z dan\u0105 mark\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_doswiadczen_%E2%80%93_przyklady_kanalow_komunikacji\"><\/span><strong>Marketing do\u015bwiadcze\u0144 \u2013 przyk\u0142ady kana\u0142\u00f3w komunikacji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W omawianej strategii wykorzystuje si\u0119 r\u00f3\u017cnorodne kana\u0142y komunikacji oraz narz\u0119dzia marketingu do\u015bwiadcze\u0144. O cz\u0119\u015bci ju\u017c wspomnieli\u015bmy.<\/p>\n\n\n\n<p>Mowa tu m.in. o eventach i akcjach promocyjnych. Organizacja wydarze\u0144 jest doskona\u0142ym sposobem na zaanga\u017cowanie konsument\u00f3w i zaoferowanie im niezapomnianych prze\u017cy\u0107. Tego typu dzia\u0142ania daj\u0105 mo\u017cliwo\u015b\u0107 pokazania produkt\u00f3w czy us\u0142ug w nowoczesny spos\u00f3b, a tak\u017ce pozwalaj\u0105 na bezpo\u015bredni kontakt z potencjalnymi klientami.<\/p>\n\n\n\n<p>Do nowoczesnych metod komunikacji z klientem zaliczane s\u0105 r\u00f3wnie\u017c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>reklama ambientowa<\/strong> \u2013 niestandardowa forma reklamy, kt\u00f3ra zaskakuje odbiorc\u00f3w. Cz\u0119sto pojawia si\u0119 w przestrzeni publicznej. Polega ona na umieszczeniu reklamy w miejscach, gdzie nie jest ona typowo oczekiwana, takich jak np. schody, perony czy klamki do drzwi. Celem takiej reklamy jest zwr\u00f3cenie uwagi potencjalnego klienta poprzez umieszczenie komunikatu reklamowego w nietypowym miejscu,<\/li>\n\n\n\n<li><strong>grywalizacja<\/strong> \u2013 wykorzystanie mechanizm\u00f3w znanych z gier komputerowych w sytuacjach nie b\u0119d\u0105cych grami, w celu zaanga\u017cowania konsumenta. Gra, rywalizacja, zabawa, interakcja, zdobywanie punkt\u00f3w, przechodzenie na wy\u017csze poziomy \u2013 to wszystko anga\u017cuje klient\u00f3w i zwi\u0119ksza ich lojalno\u015b\u0107.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_marketingu_doswiadczen\"><\/span><strong>Zalety marketingu do\u015bwiadcze\u0144<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tworzenie marketingu do\u015bwiadcze\u0144 przynosi wiele korzy\u015bci biznesowi. Jedn\u0105 z g\u0142\u00f3wnych zalet marketingu do\u015bwiadcze\u0144 jest budowanie wizerunku firmy. Klienci, kt\u00f3rzy mieli okazj\u0119 uczestniczy\u0107 w interesuj\u0105cych i anga\u017cuj\u0105cych aktywno\u015bciach zwi\u0105zanych z dan\u0105 mark\u0105, cz\u0119sto zyskuj\u0105 bardziej pozytywne nastawienie do niej. Dzi\u0119ki temu mog\u0105 by\u0107 bardziej sk\u0142onni do skorzystania z oferty. Dodatkowo takie pozytywne do\u015bwiadczenia s\u0105 cz\u0119sto \u0142atwiejsze do zapami\u0119tania ni\u017c standardowe reklamy, <strong>co zwi\u0119ksza szanse na utrwalenie si\u0119 w pami\u0119ci klienta<\/strong>.<\/p>\n\n\n\n<p>Mocn\u0105 stron\u0105 marketingu do\u015bwiadcze\u0144 jest te\u017c zwi\u0119kszenie lojalno\u015bci klient\u00f3w. Klienci, kt\u00f3rzy s\u0105 zadowoleni z oferowanych przez mark\u0119 aktywno\u015bci oraz jej produkt\u00f3w lub us\u0142ug, s\u0105 bardziej sk\u0142onni do powrotu i polece\u0144 marki innym osobom. Dlatego <strong>organizacja ciekawych wydarze\u0144 jest wa\u017cnym narz\u0119dziem w budowaniu trwa\u0142ych relacji z klientami<\/strong>.<\/p>\n\n\n\n<p>Warto te\u017c wspomnie\u0107 o mo\u017cliwo\u015bci zbierania cennych informacji zwrotnych od klient\u00f3w. Podczas organizowanych event\u00f3w konsumenci maj\u0105 okazj\u0119 wyra\u017cenia swoich opinii i sugestii na temat Twojego produktu lub us\u0142ugi. Dzi\u0119ki temu mo\u017cesz pozna\u0107 potrzeby i oczekiwania swoich klient\u00f3w oraz dostosowa\u0107 swoj\u0105 ofert\u0119 do ich potrzeb.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_doswiadczen_a_efektywnosc_kampanii_reklamowych\"><\/span><strong>Marketing do\u015bwiadcze\u0144 a efektywno\u015b\u0107 kampanii reklamowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastosowanie marketingu do\u015bwiadcze\u0144 w dzia\u0142aniach promocyjnych mo\u017ce przynie\u015b\u0107 wymierne korzy\u015bci dla organizacji. Przede wszystkim, skupienie si\u0119 na emocjach konsument\u00f3w oraz dostarczanie warto\u015bci dla klienta poza samym produktem sprzyja budowaniu trwa\u0142ej wi\u0119zi z mark\u0105.<\/p>\n\n\n\n<p>Ponadto, anga\u017cuj\u0105c klient\u00f3w w r\u00f3\u017cnorodne dzia\u0142ania promocyjne, tw\u00f3rcy kampanii mog\u0105 lepiej pozna\u0107 ich potrzeby i preferencje, co daje mo\u017cliwo\u015b\u0107 lepszego dopasowania oferty oraz wi\u0119ksz\u0105 efektywno\u015b\u0107 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><span class=\"hs-cta-node hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\" id=\"hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-9927ccc6-b031-4929-b5bb-67b543ccdff8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8.png\" alt=\"dzia\u0142a\u0144 marketingowych\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9927ccc6-b031-4929-b5bb-67b543ccdff8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> i promocyjnych. Wreszcie, marketing do\u015bwiadcze\u0144 mo\u017ce sprawi\u0107, \u017ce marka zostaje wyr\u00f3\u017cniona na tle konkurencji i zyskuje sympati\u0119 klient\u00f3w, co przek\u0142ada si\u0119 na d\u0142ugotrwa\u0142y sukces rynkowy.<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce marketing do\u015bwiadcze\u0144 nie powinien by\u0107 traktowany jako odseparowana od innych form promocji dzia\u0142alno\u015b\u0107. Aby osi\u0105gn\u0105\u0107 pe\u0142ny efekt anga\u017cowania klient\u00f3w oraz wzmacniania emocjonalnych wi\u0119zi z mark\u0105, kampanie marketingu do\u015bwiadcze\u0144 powinny by\u0107 \u015bci\u015ble powi\u0105zane z innymi dzia\u0142aniami komunikacyjnymi firmy.<\/p><div class=\"ulcay69f2cc51299a7\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ulcay69f2cc51299a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ulcay69f2cc51299a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ulcay69f2cc51299a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ulcay69f2cc51299a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ulcay69f2cc51299a7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fujil69f2cc512990a\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fujil69f2cc512990a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fujil69f2cc512990a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fujil69f2cc512990a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fujil69f2cc512990a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fujil69f2cc512990a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fvmyq69f2cc512986f\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fvmyq69f2cc512986f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fvmyq69f2cc512986f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fvmyq69f2cc512986f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fvmyq69f2cc512986f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fvmyq69f2cc512986f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iocjt69f2cc51297d3\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iocjt69f2cc51297d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iocjt69f2cc51297d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iocjt69f2cc51297d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iocjt69f2cc51297d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iocjt69f2cc51297d3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ckbev69f2cc51292fb\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ckbev69f2cc51292fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ckbev69f2cc51292fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ckbev69f2cc51292fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ckbev69f2cc51292fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ckbev69f2cc51292fb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yoqoc69f2cc5129248\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yoqoc69f2cc5129248 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yoqoc69f2cc5129248 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yoqoc69f2cc5129248 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yoqoc69f2cc5129248 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yoqoc69f2cc5129248 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dlyvo69f2cc5128993\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dlyvo69f2cc5128993 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dlyvo69f2cc5128993 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dlyvo69f2cc5128993 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dlyvo69f2cc5128993 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dlyvo69f2cc5128993 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zyqth69f2cc5128902\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8788 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tncaf69f2cc5128758 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tncaf69f2cc5128758 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tncaf69f2cc5128758 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tncaf69f2cc5128758 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tncaf69f2cc5128758 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8788&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;2.3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;2.3\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Marketing do\u015bwiadcze\u0144 \u2013 jak kreowa\u0107 warto\u015bci dla klienta?&quot;,&quot;width&quot;:&quot;59.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 59.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            2.3\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W dzisiejszym szybko zmieniaj\u0105cym si\u0119 \u015bwiecie coraz trudniej jest zwr\u00f3ci\u0107 uwag\u0119 konsument\u00f3w. Reklamy, promocje i obni\u017cki cen nie wystarczaj\u0105, gdy rynek jest przepe\u0142niony produktami i us\u0142ugami. Klienci poszukuj\u0105 dzi\u015b te\u017c niezapomnianych do\u015bwiadcze\u0144 i konkretnych warto\u015bci. To dlatego marketing do\u015bwiadcze\u0144 staje si\u0119 kluczem do sukcesu przedsi\u0119biorstw, kt\u00f3re d\u0105\u017c\u0105 do zbudowania silnych relacji z klientami, zwi\u0119kszenia lojalno\u015bci [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,484,327,245,600,177,99,241,410,416,381],"class_list":{"0":"post-8788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","10":"tag-doswiadczenie-uzytkownika","11":"tag-komunikacja-marketingowa","12":"tag-marketing","13":"tag-marketing-doswiadczen","14":"tag-marketing-w-sieci","16":"tag-social-media-marketing","17":"tag-strategia-marketingowa","18":"tag-user-experience","19":"tag-ux"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing do\u015bwiadcze\u0144 \u2013 czym jest, jak go tworzy\u0107 i dlaczego warto? - WeNet<\/title>\n<meta name=\"description\" content=\"Marketing do\u015bwiadcze\u0144 to strategia, kt\u00f3rej celem jest wywo\u0142anie u odbiorcy pozytywnych emocji oraz uczucia wi\u0119zi z mark\u0105. 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