{"id":8791,"date":"2023-08-24T16:07:41","date_gmt":"2023-08-24T14:07:41","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8791"},"modified":"2023-08-24T16:07:48","modified_gmt":"2023-08-24T14:07:48","slug":"jak-wykorzystac-sponsoring-w-marketingu","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/","title":{"rendered":"Jak wykorzysta\u0107 sponsoring w marketingu?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu.jpg\" alt=\"sponsoring w marketingu co to jest\n\" class=\"wp-image-8792 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-wykorzystac-sponsoring-w-marketingu-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jako odbiorca, mo\u017cliwe, \u017ce nieraz spotka\u0142e\u015b si\u0119 z reklam\u0105 r\u00f3\u017cnych firm na przyk\u0142ad na eventach sportowych. Cz\u0119sto maj\u0105 one form\u0119 baner\u00f3w lub logotyp\u00f3w na koszulkach zawodnik\u00f3w. To tylko kilka przyk\u0142ad\u00f3w sponsoringu w marketingu, a ca\u0142e zagadnienie jest du\u017co szersze. Z tego artyku\u0142u dowiesz si\u0119 czym tak w\u0142a\u015bciwie jest sponsoring w marketingu, jakie s\u0105 jego rodzaje i przyk\u0142ady, jak udokumentowa\u0107 sponsoring i wiele wi\u0119cej!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Czym_jest_sponsoring_w_marketingu\" >Czym jest sponsoring w marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Czy_sponsoring_w_marketingu_i_PR_to_tylko_pieniadze\" >Czy sponsoring w marketingu i PR to tylko pieni\u0105dze?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Jak_wykorzystac_sponsoring_w_dzialaniach_marketingowych\" >Jak wykorzysta\u0107 sponsoring w dzia\u0142aniach marketingowych?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Sponsoring_%E2%80%93_jego_rodzaje_i_przyklady\" >Sponsoring &#8211; jego rodzaje i przyk\u0142ady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Jak_udokumentowac_sponsoring\" >Jak udokumentowa\u0107 sponsoring?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-sponsoring-w-marketingu\/#Sponsoring_i_jego_korzysci\" >Sponsoring i jego korzy\u015bci<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_sponsoring_w_marketingu\"><\/span><strong>Czym jest sponsoring w marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sponsoring w marketingu to znacz\u0105cy element strategii marketingowych przedsi\u0119biorstw, kt\u00f3ry wykorzystuje finansowe wsparcie w celu wdra\u017cania r\u00f3\u017cnych dzia\u0142a\u0144 marketingowych. Nie jest to jednak tylko kwestia przekazywania pieni\u0119dzy. Sponsoring jest skomplikowanym narz\u0119dziem, kt\u00f3re mo\u017ce dostarczy\u0107 wiele korzy\u015bci firmie.<\/p>\n\n\n\n<p>Sponsoring w marketingu firmy mo\u017ce przybiera\u0107 r\u00f3\u017cne formy i odgrywa kluczow\u0105 rol\u0119 w budowaniu pozytywnego wizerunku sponsora. Przedsi\u0119biorstwa cz\u0119sto decyduj\u0105 si\u0119 na sponsorowanie lokalnych dru\u017cyn sportowych, kulturalnych wydarze\u0144, czy chocia\u017cby przedsi\u0119wzi\u0119\u0107 spo\u0142ecznych. Wyb\u00f3r przedmiotu sponsoringu jest szczeg\u00f3lnie istotny, poniewa\u017c ma wp\u0142yw na wyb\u00f3r grupy odbiorc\u00f3w, do kt\u00f3rych dana marka dotrze poprzez dzia\u0142ania sponsorskie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8791 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_sponsoring_w_marketingu_i_PR_to_tylko_pieniadze\"><\/span><strong>Czy sponsoring w marketingu i PR to tylko pieni\u0105dze?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sponsoring to marketing, kt\u00f3ry daje przedsi\u0119biorstwu mo\u017cliwo\u015b\u0107 eksponowania swojej marki, jej us\u0142ug i produkt\u00f3w. Umiejscowienie logo marki na r\u00f3\u017cnego rodzaju materia\u0142ach promocyjnych mo\u017ce zwi\u0119ksza\u0107 reputacj\u0119 firmy w\u015br\u00f3d klient\u00f3w. Ponadto, korzystaj\u0105c z r\u00f3\u017cnych form promocji, mo\u017cna budowa\u0107 relacje z klientami i tworzy\u0107 kampanie wizerunkowe, kt\u00f3re kreuj\u0105 pozytywny obraz sponsora.<\/p>\n\n\n\n<p>Umowa sponsoringu stanowi kluczowy element tej strategii, definiuj\u0105c zobowi\u0105zania obu stron i cele dzia\u0142a\u0144 sponsoringowych. Sponsoring marketingowy to r\u00f3wnie\u017c narz\u0119dzie pozwalaj\u0105ce na udokumentowanie dzia\u0142a\u0144, co ma znaczenie zar\u00f3wno w kontek\u015bcie promocji, jak i analizy efektywno\u015bci dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<p>Sponsoring w marketingu i PR to znacznie wi\u0119cej ni\u017c przekazywanie pieni\u0119dzy. To strategia marketingowa, w ramach kt\u00f3rej mo\u017cna wykorzystywa\u0107 r\u00f3\u017cne formy, by promowa\u0107 mark\u0119, budowa\u0107 wizerunek sponsora i budowa\u0107 relacje z klientami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_sponsoring_w_dzialaniach_marketingowych\"><\/span><strong>Jak wykorzysta\u0107 sponsoring w dzia\u0142aniach marketingowych?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie wykorzysta\u0107 sponsoring w dzia\u0142aniach marketingowych, firma musi dok\u0142adnie przemy\u015ble\u0107 swoje cele i strategi\u0119 sponsoringow\u0105. Pierwszym krokiem jest wyb\u00f3r odpowiedniego rodzaju sponsoringu. Istnieje wiele mo\u017cliwo\u015bci. Do najpopularniejszych form sponsoringu nale\u017cy sponsoring sportowy, kulturalny, czy te\u017c sponsoring lokalnych wydarze\u0144. Kluczem jest dopasowanie rodzaju sponsoringu do grupy odbiorc\u00f3w, do kt\u00f3rej dana firma planuje dotrze\u0107. Je\u015bli firma skupia si\u0119 na m\u0142odych konsumentach, sponsoring lokalnej dru\u017cyny sportowej mo\u017ce by\u0107 dobrym wyborem.<\/p>\n\n\n\n<p>Nast\u0119pnie, firma powinna okre\u015bli\u0107 cele sponsoringu. Czy celem jest zwi\u0119kszenie \u015bwiadomo\u015bci marki, budowanie pozytywnego wizerunku sponsora, czy mo\u017ce promocja konkretnego produktu? Wyra\u017anie zdefiniowane cele pozwol\u0105 lepiej dostosowa\u0107 dzia\u0142ania sponsoringowe.<\/p>\n\n\n\n<p>Korzystaj\u0105c z umowy sponsoringu, nale\u017cy precyzyjnie okre\u015bli\u0107 zobowi\u0105zania obu stron. To kluczowe, aby unikn\u0105\u0107 nieporozumie\u0144 i skutecznie realizowa\u0107 dzia\u0142ania na kolejnych etapach wdra\u017cania strategii sponsoringowej.<\/p>\n\n\n\n<p>Sponsoring mo\u017cna wykorzysta\u0107 do promocji marki poprzez eksponowanie logo marki na materia\u0142ach promocyjnych lub umiejscowienie marki w kontek\u015bcie konkretnego wydarzenia. Mo\u017ce to r\u00f3wnie\u017c obejmowa\u0107 kampanie wizerunkowe, kt\u00f3re buduj\u0105 pozytywny obraz sponsorowanej firmy.<\/p>\n\n\n\n<p>Ostatecznie, efekty dzia\u0142a\u0144 sponsoringowych warto dok\u0142adnie monitorowa\u0107 i analizowa\u0107. Udokumentowanie sponsoringu pozwala na ocen\u0119 zwrotu z inwestycji i unikni\u0119cie potencjalnych b\u0142\u0119d\u00f3w przy nast\u0119pnym sponsoringu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8791 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsoring_%E2%80%93_jego_rodzaje_i_przyklady\"><\/span><strong>Sponsoring &#8211; jego rodzaje i przyk\u0142ady<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele rodzaj\u00f3w i form sponsoringu, z kt\u00f3rych przedsi\u0119biorstwa mog\u0105 korzysta\u0107, aby promowa\u0107 swoj\u0105 mark\u0119, budowa\u0107 pozytywny wizerunek i osi\u0105gn\u0105\u0107 konkretne cele marketingowe.<\/p>\n\n\n\n<p>Jednym z najpopularniejszych rodzaj\u00f3w sponsoringu jest sponsoring sportowy. Przedsi\u0119biorstwa cz\u0119sto anga\u017cuj\u0105 si\u0119 w wsparcie lokalnych dru\u017cyn sportowych, zawodnik\u00f3w lub wydarze\u0144 sportowych. To pozwala nie tylko na budowanie \u015bwiadomo\u015bci marki w\u015br\u00f3d pasjonat\u00f3w sportu, ale tak\u017ce na kojarzenie firmy z warto\u015bciami zwi\u0105zanymi z rywalizacj\u0105, determinacj\u0105 i zwyci\u0119stwem.<\/p>\n\n\n\n<p>Innym ciekawym rodzajem sponsoringu jest sponsoring kultury i sztuki. Firmy mog\u0105 wspiera\u0107 teatry, muzea, festiwale czy wystawy artystyczne. Dzi\u0119ki temu nie tylko promuj\u0105 swoj\u0105 mark\u0119 jako patroni kultury, ale r\u00f3wnie\u017c buduj\u0105 pozytywny wizerunek w\u015br\u00f3d os\u00f3b zainteresowanych sztuk\u0105 i kultur\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_udokumentowac_sponsoring\"><\/span><strong>Jak udokumentowa\u0107 sponsoring?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby korzy\u015bci by\u0142y widoczne i mierzalne, konieczne jest dok\u0142adne udokumentowanie dzia\u0142a\u0144 sponsoringowych. Przede wszystkim, firma musi w pe\u0142ni zrozumie\u0107, \u017ce sponsoring to nie tylko wydatek, ale inwestycja w promocj\u0119 i budowanie pozytywnego wizerunku sponsora. Wa\u017cne jest wi\u0119c aby podczas tworzenia strategii sponsoringowej, okre\u015bli\u0107 r\u00f3wnie\u017c cele i oczekiwania wzgl\u0119dem potencjalnych rezultat\u00f3w. To wskaz\u00f3wka do tego, jakie dzia\u0142ania sponsorskie warto podj\u0105\u0107.<\/p>\n\n\n\n<p>Kluczowym elementem udokumentowania sponsoringu jest umowa sponsoringu. Musi ona precyzyjnie okre\u015bla\u0107 prawa i obowi\u0105zki obu stron, a tak\u017ce cele sponsoringu i zakres dzia\u0142a\u0144 promocyjnych. To dokument, kt\u00f3ry stanowi fundament wsp\u00f3\u0142pracy mi\u0119dzy przedsi\u0119biorstwem sponsoruj\u0105cym a podmiotem sponsoringu, czy to lokaln\u0105 dru\u017cyn\u0105 sportow\u0105, instytucj\u0105 kulturaln\u0105 czy konkretn\u0105 osob\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8791 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsoring_i_jego_korzysci\"><\/span><strong>Sponsoring i jego korzy\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastan\u00f3wmy si\u0119 teraz, jakie s\u0105 korzy\u015bci wynikaj\u0105ce z wykorzystania sponsoringu w dzia\u0142aniach marketingowych. Poprzez sponsoring, firma mo\u017ce wybra\u0107 podmiot, kt\u00f3ry chce sponsorowa\u0107, co pozwala dostosowa\u0107 dzia\u0142ania sponsoringowe do okre\u015blonej grupy odbiorc\u00f3w. Sponsoring lokalnej dru\u017cyny lub kultury nie tylko umacnia pozytywny obraz sponsora, ale buduje r\u00f3wnie\u017c pozytywny wizerunek firmy.<\/p>\n\n\n\n<p>W ramach sponsoringu mo\u017cna eksponowa\u0107 produkty i logo marki, co przyczynia si\u0119 do promocji marki i budowania \u015bwiadomo\u015bci marki w\u015br\u00f3d klient\u00f3w. Dzi\u0119ki kampaniom wizerunkowym i umiejscawianiu logotyp\u00f3w np. na koszulkach lub banerach marka ma wyj\u0105tkow\u0105 szans\u0119 na tworzenie bliskich relacji z potencjalnymi klientami.<\/p>\n\n\n\n<p>Korzy\u015bci wynikaj\u0105ce ze sponsoringu s\u0105 z pewno\u015bci\u0105 wielowymiarowe \u2013 pomaga budowa\u0107 relacje z odbiorcami, trafia\u0107 do okre\u015blonej grupy odbiorc\u00f3w, a tak\u017ce kreowa\u0107 pozytywny wizerunek marki.<\/p><div class=\"pxcun69f2bb517cbb2\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8791 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ykpst69f2bb517c8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ykpst69f2bb517c8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ykpst69f2bb517c8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ykpst69f2bb517c8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ykpst69f2bb517c8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wsodb69f2bb517c829\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8791 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.auopa69f2bb517c66d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.auopa69f2bb517c66d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.auopa69f2bb517c66d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.auopa69f2bb517c66d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.auopa69f2bb517c66d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8791&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak wykorzysta\u0107 sponsoring w marketingu?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jako odbiorca, mo\u017cliwe, \u017ce nieraz spotka\u0142e\u015b si\u0119 z reklam\u0105 r\u00f3\u017cnych firm na przyk\u0142ad na eventach sportowych. Cz\u0119sto maj\u0105 one form\u0119 baner\u00f3w lub logotyp\u00f3w na koszulkach zawodnik\u00f3w. To tylko kilka przyk\u0142ad\u00f3w sponsoringu w marketingu, a ca\u0142e zagadnienie jest du\u017co szersze. Z tego artyku\u0142u dowiesz si\u0119 czym tak w\u0142a\u015bciwie jest sponsoring w marketingu, jakie s\u0105 jego rodzaje [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,327,245,177,601,410],"class_list":["post-8791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-ciekawostka","tag-ciekawostki-2","tag-komunikacja-marketingowa","tag-marketing","tag-marketing-w-sieci","tag-sponsoring","tag-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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