{"id":8795,"date":"2023-08-24T16:41:22","date_gmt":"2023-08-24T14:41:22","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8795"},"modified":"2023-08-24T16:42:15","modified_gmt":"2023-08-24T14:42:15","slug":"strategie-pull-i-push-w-marketingu-czym-sie-roznia","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/","title":{"rendered":"Strategie pull i push w marketingu \u2013 czym si\u0119 r\u00f3\u017cni\u0105?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia.jpg\" alt=\"Strategie pull i push w marketingu \u2013 co to jest\n\" class=\"wp-image-8796 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Strategie-pull-i-push-w-marketingu-czym-sie-roznia-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Strategie marketingowe odgrywaj\u0105 kluczow\u0105 rol\u0119 w dzia\u0142alno\u015bci ka\u017cdej firmy, niezale\u017cnie od jej wielko\u015bci czy bran\u017cy. W dobie nowoczesnych technologii i rosn\u0105cej konkurencji na rynku, odpowiednia promocja swoich produkt\u00f3w lub us\u0142ug sta\u0142a si\u0119 kluczem do sukcesu. W artykule przedstawimy dwa popularne podej\u015bcia \u2013 pull i push marketing. Chocia\u017c oba maj\u0105 na celu zwi\u0119kszenie zainteresowania klient\u00f3w oraz generowanie sprzeda\u017cy, wykorzystuj\u0105 odmienne metody i kana\u0142y komunikacyjne. Jaka jest r\u00f3\u017cnica mi\u0119dzy systemami push i pull? Na czym polegaj\u0105 obie strategie? Sprawd\u017a!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Strategie_marketingowe_pull_i_push\" >Strategie marketingowe: pull i push<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Strategia_pull_%E2%80%93_co_to\" >Strategia pull \u2013 co to?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Zalety_i_wady_systemu_pull\" >Zalety i wady systemu pull<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Na_czym_polega_strategia_push\" >Na czym polega strategia push?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Zalety_i_wady_systemu_push\" >Zalety i wady systemu push<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Roznice_miedzy_strategia_push_a_pull\" >R\u00f3\u017cnice mi\u0119dzy strategi\u0105 push a pull<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/strategie-pull-i-push-w-marketingu-czym-sie-roznia\/#Push_czy_pull_%E2%80%93_ktora_strategie_wybrac\" >Push czy pull \u2013 kt\u00f3r\u0105 strategi\u0119 wybra\u0107?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategie_marketingowe_pull_i_push\"><\/span><strong>Strategie marketingowe: pull i push<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W dzisiejszych czasach, w dobie rozwoju technologii i coraz wi\u0119kszej konkurencji na rynku, dobre strategie marketingowe s\u0105 niezb\u0119dne dla ka\u017cdej firmy, kt\u00f3ra chce przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w i odnie\u015b\u0107 sukces. Dwie popularne to strategia push i pull.<\/p>\n\n\n\n<p>Pull znaczy po angielsku przyci\u0105ganie, a push \u2013 popychanie. Marketing pull skupia si\u0119 wi\u0119c na takich dzia\u0142aniach, kt\u00f3re maj\u0105 przyci\u0105gn\u0105\u0107 klienta do marki, natomiast push oznacza, \u017ce przekaz kierowany jest wprost do odbiorcy czy kontrahenta i dociera w odpowiednie miejsce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_pull_%E2%80%93_co_to\"><\/span><strong>Strategia pull \u2013 co to?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategia typu pull opiera si\u0119 na <strong>przyci\u0105ganiu klient\u00f3w do produktu lub us\u0142ugi<\/strong>. Firma stara si\u0119 zapewni\u0107 klientowi warto\u015b\u0107 dodan\u0105, na przyk\u0142ad poprzez ciekawe tre\u015bci w mediach spo\u0142eczno\u015bciowych lub artyku\u0142y w bran\u017cowych czasopismach. Firma mo\u017ce tak\u017ce oferowa\u0107 specjalne programy lojalno\u015bciowe, aby zach\u0119ci\u0107 klienta do skorzystania z oferty.<\/p>\n\n\n\n<p>Kluczowym elementem strategii przyci\u0105gania jest komunikacja z klientami oraz dostarczanie im warto\u015bciowych informacji o produkcie czy us\u0142udze. Podstawowym celem komunikacji pull jest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zwi\u0119kszanie \u015bwiadomo\u015bci marki i tworzenie pozytywnego wizerunku w\u015br\u00f3d konsument\u00f3w,<\/li>\n\n\n\n<li>budowanie relacji z klientami,<\/li>\n\n\n\n<li>budowanie lojalno\u015bci klient\u00f3w i zwi\u0119kszenie ich zaanga\u017cowania.<\/li>\n<\/ul>\n\n\n\n<p>W ramach strategii pull wykorzystuje si\u0119 r\u00f3\u017cne narz\u0119dzia marketingowe i sposoby promocji, takie jak np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dzia\u0142ania w mediach spo\u0142eczno\u015bciowych,<\/li>\n\n\n\n<li>content marketing, czyli marketing tre\u015bci (e-booki, poradniki, podcasty, artyku\u0142y, materia\u0142y wideo itd.),<\/li>\n\n\n\n<li>wsp\u00f3\u0142praca z influencerami,<\/li>\n\n\n\n<li>organizowanie konkurs\u00f3w, event\u00f3w itd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_i_wady_systemu_pull\"><\/span><strong>Zalety i wady systemu pull<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zalety stosowania strategii pull to mo\u017cliwo\u015b\u0107 dotarcia do szerokiego grona odbiorc\u00f3w, budowanie \u015bwiadomo\u015bci marki i pozytywnego wizerunku oraz mo\u017cliwo\u015b\u0107 segmentacji rynku. Strategia ta nie jest tak nachalna, jak push.<\/p>\n\n\n\n<p>W praktyce jednak istniej\u0105 r\u00f3wnie\u017c wady tej strategii. Dzia\u0142ania wymagaj\u0105 czasu, nak\u0142adu pracy, cierpliwo\u015bci i sporej inwestycji. Konieczno\u015b\u0107 ci\u0105g\u0142ego monitorowania efekt\u00f3w dzia\u0142a\u0144 promocyjnych to minus, kt\u00f3re tak\u017ce warto mie\u0107 na uwadze.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_strategia_push\"><\/span><strong>Na czym polega strategia push?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czym za\u015b charakteryzuje si\u0119 strategia push? To z kolei podej\u015bcie marketingowe, kt\u00f3re opiera si\u0119 na &#8220;pchni\u0119ciu&#8221; produktu lub us\u0142ugi do konsumenta. Polega na tym, \u017ce <strong>firma promuje swoj\u0105 ofert\u0119, wychodz\u0105c aktywnie do potencjalnych klient\u00f3w<\/strong>. To oznacza, \u017ce kieruje reklamy bezpo\u015brednio do swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> np. poprzez reklamy w Internecie, telewizji czy radiu.<\/p>\n\n\n\n<p>Istot\u0105 strategii push jest przekonanie klient\u00f3w, aby kupili produkt lub skorzystali z us\u0142ugi, kt\u00f3r\u0105 promuje firma. Push marketing cz\u0119sto polega na agresywnym podej\u015bciu np. poprzez promocje cenowe, oferowanie rabat\u00f3w czy bezpo\u015brednich zach\u0119t do zakupu (np. &#8220;kup jeden \u2013 drugi otrzymaj gratis&#8221;).<\/p>\n\n\n\n<p>W tym przypadku g\u0142\u00f3wnym celem wi\u0119c jest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bezpo\u015brednia promocja firmowej oferty,<\/li>\n\n\n\n<li>zwi\u0119kszenie sprzeda\u017cy.<\/li>\n<\/ul>\n\n\n\n<p>Marketing push obejmuje np. kampanie <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dc00308c-deee-4184-9779-6a90e45df7a8\"><span class=\"hs-cta-node hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\" id=\"hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-dc00308c-deee-4184-9779-6a90e45df7a8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8.png\" alt=\"Google Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'dc00308c-deee-4184-9779-6a90e45df7a8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, ale te\u017c.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mailingi i newsletter,<\/li>\n\n\n\n<li>wiadomo\u015bci SMS,<\/li>\n\n\n\n<li>ulotki, plakaty, banery, billboardy,<\/li>\n\n\n\n<li>telefony do klient\u00f3w itd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_i_wady_systemu_push\"><\/span><strong>Zalety i wady systemu push<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zalety stosowania koncepcji push to mo\u017cliwo\u015b\u0107 szybkiego wprowadzenia produktu na rynek oraz docieranie w kr\u00f3tkim czasie do konkretnych grup klient\u00f3w, kt\u00f3re s\u0105 zainteresowane ofert\u0105.<\/p>\n\n\n\n<p>Czy strategia push ma jakie\u015b wady? Oczywi\u015bcie, \u017ce tak (jak wszystko). Zaliczy\u0107 do nich mo\u017cna cz\u0119sto wysokie koszty dzia\u0142a\u0144 promocyjnych oraz trudno\u015bci w utrzymaniu d\u0142ugoterminowej lojalno\u015bci klient\u00f3w. System push jest dosy\u0107 nachalny, a przez co dla wielu os\u00f3b irytuj\u0105cy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roznice_miedzy_strategia_push_a_pull\"><\/span><strong>R\u00f3\u017cnice mi\u0119dzy strategi\u0105 push a pull<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finalnie obie koncepcje maj\u0105 na celu zach\u0119ci\u0107 do zakupu produkt\u00f3w lub us\u0142ug oraz zwi\u0119kszy\u0107 sprzeda\u017c. Jednak oba podej\u015bcia ca\u0142kowicie r\u00f3\u017cni\u0105 si\u0119 od siebie, co ju\u017c zreszt\u0105 wyja\u015bnili\u015bmy wcze\u015bniej.<\/p>\n\n\n\n<p>R\u00f3\u017cnica mi\u0119dzy strategi\u0105 push i pull polega na tym, \u017ce strategia push skupia si\u0119 na natychmiastowych wynikach sprzeda\u017cowych i jest bardziej agresywna, a metoda pull stawia na d\u0142ugoterminowy rozw\u00f3j biznesu poprzez zbudowanie trwa\u0142ej relacji z klientami. Marketing push wymaga ci\u0105g\u0142ego inwestowania w reklam\u0119 i promocj\u0119, podczas gdy pull marketing opiera si\u0119 na jako\u015bci produktu oraz jego reputacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_czy_pull_%E2%80%93_ktora_strategie_wybrac\"><\/span><strong>Push czy pull \u2013 kt\u00f3r\u0105 strategi\u0119 wybra\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obie strategie maj\u0105 swoje zalety i wady. Komunikacja push jest szybsza i bardziej agresywna, ale mo\u017ce by\u0107 uwa\u017cana przez odbiorc\u00f3w za nachaln\u0105. Z kolei metoda pull wymaga czasu i wysi\u0142ku, ale mo\u017ce prowadzi\u0107 do bardziej lojalnych klient\u00f3w.<\/p>\n\n\n\n<p>Wa\u017cne jest, aby wybiera\u0107 odpowiedni\u0105 strategi\u0119 w zale\u017cno\u015bci od rodzaju produktu lub us\u0142ugi oraz grupy docelowej klient\u00f3w. Dlatego warto dok\u0142adnie przeanalizowa\u0107 swoj\u0105 firm\u0119, jej cele i potrzeby klient\u00f3w. W rzeczywisto\u015bci jednak wiele firm i organizacji stosuje po\u0142\u0105czenie obu strategii marketingowych. Naszym zdaniem jest to najlepsze podej\u015bcie.<\/p>\n\n\n\n<p>Tak naprawd\u0119 wi\u0119c, aby odnosi\u0107 jak najlepsze efekty, <strong>najlepiej jest zastosowa\u0107 mieszanie strategii, czyli po\u0142\u0105czy\u0107 oba podej\u015bcia \u2013 zar\u00f3wno push, jak i pull<\/strong>. Trzeba jednak to robi\u0107 umiej\u0119tnie!<\/p>\n\n\n\n<p>Podsumowuj\u0105c, strategie push i pull mog\u0105 by\u0107 skutecznymi narz\u0119dziami marketingowymi, o ile s\u0105 odpowiednio dopasowane do specyfiki biznesu oraz grupy docelowej. Kluczem do sukcesu jest zrozumienie potrzeb i preferencji klient\u00f3w oraz dostosowanie do nich dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> <br><br>\n\n\n\n<p>Potrzebujesz pomocy w prowadzeniu dzia\u0142a\u0144 marketingowych dla Twojej firmy? Mo\u017cesz skorzysta\u0107 z pomocy doradc\u00f3w internetowych WeNet. Specjali\u015bci przygotuj\u0105 odpowiedni\u0105 strategi\u0119 i b\u0119d\u0105 j\u0105 umiej\u0119tnie realizowa\u0107. Sprawd\u017a szczeg\u00f3\u0142y oferty na WeNet.pl.<\/p><div class=\"vxegk69f2bb362e3c6\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vxegk69f2bb362e3c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vxegk69f2bb362e3c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vxegk69f2bb362e3c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vxegk69f2bb362e3c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vxegk69f2bb362e3c6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rxngy69f2bb362e349\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zobba69f2bb362e1c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zobba69f2bb362e1c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zobba69f2bb362e1c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zobba69f2bb362e1c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zobba69f2bb362e1c0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hrkvr69f2bb362e135\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hrkvr69f2bb362e135 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hrkvr69f2bb362e135 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hrkvr69f2bb362e135 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hrkvr69f2bb362e135 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hrkvr69f2bb362e135 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ipafq69f2bb362e0b0\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ipafq69f2bb362e0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ipafq69f2bb362e0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ipafq69f2bb362e0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ipafq69f2bb362e0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ipafq69f2bb362e0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sijdd69f2bb362e02a\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sijdd69f2bb362e02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sijdd69f2bb362e02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sijdd69f2bb362e02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sijdd69f2bb362e02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sijdd69f2bb362e02a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"grifa69f2bb362df95\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.grifa69f2bb362df95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.grifa69f2bb362df95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.grifa69f2bb362df95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.grifa69f2bb362df95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.grifa69f2bb362df95 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zpotm69f2bb362cfc4\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zpotm69f2bb362cfc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zpotm69f2bb362cfc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zpotm69f2bb362cfc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zpotm69f2bb362cfc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zpotm69f2bb362cfc4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qjhgi69f2bb362cf2b\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8795 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qjhgi69f2bb362cf2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qjhgi69f2bb362cf2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qjhgi69f2bb362cf2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qjhgi69f2bb362cf2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qjhgi69f2bb362cf2b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8795&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Strategie pull i push w marketingu \u2013 czym si\u0119 r\u00f3\u017cni\u0105?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategie marketingowe odgrywaj\u0105 kluczow\u0105 rol\u0119 w dzia\u0142alno\u015bci ka\u017cdej firmy, niezale\u017cnie od jej wielko\u015bci czy bran\u017cy. W dobie nowoczesnych technologii i rosn\u0105cej konkurencji na rynku, odpowiednia promocja swoich produkt\u00f3w lub us\u0142ug sta\u0142a si\u0119 kluczem do sukcesu. W artykule przedstawimy dwa popularne podej\u015bcia \u2013 pull i push marketing. Chocia\u017c oba maj\u0105 na celu zwi\u0119kszenie zainteresowania klient\u00f3w oraz [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,245,212,177,602,603,410],"class_list":{"0":"post-8795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","10":"tag-marketing","12":"tag-marketing-w-sieci","13":"tag-pull","14":"tag-push","15":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategie pull i push \u2013 na czym polegaj\u0105? - WeNet<\/title>\n<meta name=\"description\" content=\"Strategie marketingowe s\u0105 niezb\u0119dne dla ka\u017cdej firmy, kt\u00f3ra chce przyci\u0105gn\u0105\u0107 klient\u00f3w. 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