{"id":8799,"date":"2023-08-25T10:32:13","date_gmt":"2023-08-25T08:32:13","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8799"},"modified":"2023-08-25T10:32:16","modified_gmt":"2023-08-25T08:32:16","slug":"analiza-tows-na-czym-polega-metoda-analizy-strategicznej","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/","title":{"rendered":"Analiza TOWS \u2013 na czym polega metoda analizy strategicznej?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej.jpg\" alt=\"analiza TOWS co to jest\" class=\"wp-image-8800 colorbox-8799 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Analiza-TOWS\u2013na-czym-polega-metoda-analizy-strategicznej-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W \u015bwiecie biznesu nieustannie zmieniaj\u0105ce si\u0119 otoczenie oraz wzrost rywalizacji wymagaj\u0105 od przedsi\u0119biorstw przemy\u015blanych decyzji i plan\u00f3w strategicznych. Dlatego dzisiaj postaramy si\u0119 przybli\u017cy\u0107 jedn\u0105 z popularnych metod analizy strategicznej, kt\u00f3r\u0105 jest analiza TOWS, oraz wskaza\u0107 jej zalety i zastosowanie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Analiza_strategiczna_SWOTTOWS_%E2%80%93_czym_jest\" >Analiza strategiczna SWOT\/TOWS \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Model_analizy_SWOTTOWS_dla_malych_i_srednich_przedsiebiorstw\" >Model analizy SWOT\/TOWS dla ma\u0142ych i \u015brednich przedsi\u0119biorstw&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Metoda_analizy_TOWS_krok_po_kroku_czyli_narzedzia_analizy_TOWS\" >Metoda analizy TOWS krok po kroku, czyli narz\u0119dzia analizy TOWS&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Krok_1_Identyfikacja_mocnych_stron_Strengths\" >Krok 1. Identyfikacja mocnych stron (Strengths)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Krok_2_Identyfikacja_slabych_stron_Weaknesses\" >Krok 2. Identyfikacja s\u0142abych stron (Weaknesses)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Krok_3_Identyfikacja_szans_Opportunities\" >Krok 3. Identyfikacja szans (Opportunities)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Krok_4_Identyfikacja_zagrozen_Threats\" >Krok 4. Identyfikacja zagro\u017ce\u0144 (Threats)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Krok_5_Opracowanie_strategii_i_dzialan\" >Krok 5. Opracowanie strategii i dzia\u0142a\u0144&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Korzysci_plynace_z_zastosowania_analizy_TOWS\" >Korzy\u015bci p\u0142yn\u0105ce z zastosowania analizy TOWS&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Macierz_TOWS_%E2%80%93_co_to_jest_i_jak_dziala\" >Macierz TOWS \u2013 co to jest i jak dzia\u0142a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/analiza-tows-na-czym-polega-metoda-analizy-strategicznej\/#Etapy_analizy_TOWS_%E2%80%93_podsumowanie\" >Etapy analizy TOWS \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_strategiczna_SWOTTOWS_%E2%80%93_czym_jest\"><\/span><strong>Analiza strategiczna SWOT\/TOWS \u2013 czym jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza TOWS, znana r\u00f3wnie\u017c jako SWOT, to narz\u0119dzie stosowane w zarz\u0105dzaniu strategicznym, kt\u00f3re pozwala na zidentyfikowanie kluczowych czynnik\u00f3w wewn\u0119trznych (Strengths &#8211; Mocne strony, Weaknesses &#8211; S\u0142abe strony) oraz zewn\u0119trznych (Opportunities &#8211; Szanse, Threats &#8211; Zagro\u017cenia) wp\u0142ywaj\u0105cych na funkcjonowanie organizacji. Skr\u00f3t TOWS pochodzi od pierwszych liter tych czterech kategorii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_analizy_SWOTTOWS_dla_malych_i_srednich_przedsiebiorstw\"><\/span><strong>Model analizy SWOT\/TOWS dla ma\u0142ych i \u015brednich przedsi\u0119biorstw&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dla przedsi\u0119biorc\u00f3w prowadz\u0105cych ma\u0142e i \u015brednie firmy mo\u017ce by\u0107 szczeg\u00f3lnie korzystna. Pozwala ona na <strong>przeprowadzenie kompleksowej oceny sytuacji firmy oraz ujawnienie kluczowych obszar\u00f3w<\/strong>, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na dalszy rozw\u00f3j. W efekcie, decyzje i strategie biznesowe oparte na wynikach analizy TOWS mog\u0105 by\u0107 bardziej trafne i skuteczne.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8799 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metoda_analizy_TOWS_krok_po_kroku_czyli_narzedzia_analizy_TOWS\"><\/span><strong>Metoda analizy TOWS krok po kroku, czyli narz\u0119dzia analizy TOWS&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak wykona\u0107 analiz\u0119 TOWS?&nbsp;<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce metoda analizy TOWS dzieli si\u0119 na kilka etap\u00f3w. Oto one w kolejno\u015bci chronologicznej. Pozwol\u0105 Ci lepiej zrozumie\u0107, na czym polega analiza TOWS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_1_Identyfikacja_mocnych_stron_Strengths\"><\/span><strong>Krok 1. Identyfikacja mocnych stron (Strengths)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na tym etapie analizy SWOT\/TOWS przedsi\u0119biorca powinien przeanalizowa\u0107 swoj\u0105 firm\u0119 i zidentyfikowa\u0107 te aspekty, kt\u00f3re stanowi\u0105 jej przewag\u0119 konkurencyjn\u0105. Mo\u017ce to obejmowa\u0107 zar\u00f3wno zasoby materialne, jak i niematerialne, umiej\u0119tno\u015bci pracownik\u00f3w, technologie czy zastosowane metody zarz\u0105dzania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_2_Identyfikacja_slabych_stron_Weaknesses\"><\/span><strong>Krok 2. Identyfikacja s\u0142abych stron (Weaknesses)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym krokiem, kt\u00f3ry przewiduje strategia analizy TOWS, jest wykrycie element\u00f3w przedsi\u0119biorstwa, kt\u00f3re wymagaj\u0105 poprawy lub stanowi\u0105 jego s\u0142abe strony. Mog\u0105 to by\u0107 np. niski poziom wiedzy specjalistycznej pracownik\u00f3w, brak dost\u0119pu do nowoczesnych technologii czy ograniczone mo\u017cliwo\u015bci finansowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_3_Identyfikacja_szans_Opportunities\"><\/span><strong>Krok 3. Identyfikacja szans (Opportunities)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analiza SWOT\/TOWS otoczenia zewn\u0119trznego pozwala na okre\u015blenie szans, kt\u00f3re mog\u0105 przyczyni\u0107 si\u0119 do rozwoju firmy. Mog\u0105 to by\u0107 na przyk\u0142ad nowe rynki zbytu, zmiany legislacyjne wprowadzaj\u0105ce korzystne regulacje czy pojawienie si\u0119 nowych technologii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_4_Identyfikacja_zagrozen_Threats\"><\/span><strong>Krok 4. Identyfikacja zagro\u017ce\u0144 (Threats)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobnie jak w przypadku szans, analiza otoczenia zewn\u0119trznego ma na celu wykrycie czynnik\u00f3w, kt\u00f3re mog\u0105 negatywnie wp\u0142yn\u0105\u0107 na firm\u0119. Przyk\u0142ady to rosn\u0105ca konkurencja, niekorzystne zmiany w gospodarce czy regulacjach prawnych oraz ewentualne problemy ekologiczne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_5_Opracowanie_strategii_i_dzialan\"><\/span><strong>Krok 5. Opracowanie strategii i dzia\u0142a\u0144&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim krokiem jest przeanalizowanie zebranych informacji i opracowanie odpowiednich strategii oraz dzia\u0142a\u0144 maj\u0105cych na celu wykorzystanie mocnych stron i szans, a jednocze\u015bnie minimalizacj\u0119 s\u0142abych stron i zagro\u017ce\u0144.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_plynace_z_zastosowania_analizy_TOWS\"><\/span><strong>Korzy\u015bci p\u0142yn\u0105ce z zastosowania analizy TOWS&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przeprowadzenie analizy TOWS przynosi przedsi\u0119biorcom szereg korzy\u015bci. Po pierwsze, pozwala na obiektywn\u0105 ocen\u0119 sytuacji firmy oraz jej \u015brodowiska. Po drugie, u\u0142atwia identyfikacj\u0119 kluczowych obszar\u00f3w do poprawy oraz potencjalnych \u017ar\u00f3de\u0142 przewagi konkurencyjnej. Wreszcie, daje podstawy do opracowania skutecznych strategii i dzia\u0142a\u0144 maj\u0105cych na celu osi\u0105gni\u0119cie cel\u00f3w biznesowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8799 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Macierz_TOWS_%E2%80%93_co_to_jest_i_jak_dziala\"><\/span><strong>Macierz TOWS <\/strong><strong>\u2013 co to jest i jak dzia\u0142a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Macierz TOWS opiera si\u0119 na podziale czynnik\u00f3w na cztery kwadranty, kt\u00f3re odpowiadaj\u0105 czterem rodzajom strategii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maxi-maxi,&nbsp;<\/li>\n\n\n\n<li>mini-maxi,&nbsp;<\/li>\n\n\n\n<li>maxi-mini,<\/li>\n\n\n\n<li>mini-mini.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>W ka\u017cdym z nich uwzgl\u0119dnia si\u0119 relacje mi\u0119dzy zagro\u017ceniami i szansami oraz s\u0142abo\u015bciami i mocnymi stronami firmy. Pozwala to na identyfikacj\u0119 korzystnych po\u0142\u0105cze\u0144 i wykorzystanie ich w procesie decyzyjnym.<\/p>\n\n\n\n<p>Macierz TOWS jest narz\u0119dziem pomocnym w analizie sytuacji przedsi\u0119biorstwa oraz jego otoczenia. <strong>U\u0142atwia identyfikacj\u0119 kluczowych czynnik\u00f3w decyzyjnych oraz selekcj\u0119 strategii <\/strong>odpowiadaj\u0105cych bie\u017c\u0105cej sytuacji firmy. Pomocne jest r\u00f3wnie\u017c w procesie monitorowania zmian otoczenia oraz ewaluacji strategii stosowanej przez przedsi\u0119biorstwo.<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce macierz TOWS nie stanowi jedynego ani ostatecznego narz\u0119dzia w planowaniu strategicznym. Jej wyniki nale\u017cy traktowa\u0107 jako jeden z element\u00f3w wspomagaj\u0105cych proces decyzyjny, a nie jako gotowe recepty na sukces. Istotne jest r\u00f3wnie\u017c stosowanie macierzy TOWS w po\u0142\u0105czeniu z innymi metodami analitycznymi, takimi jak analiza konkurencji, analiza warto\u015bci czy analiza \u0142a\u0144cucha dostaw.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etapy_analizy_TOWS_%E2%80%93_podsumowanie\"><\/span><strong>Etapy analizy TOWS \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analiza SWOT\/TOWS to niezwykle wa\u017cne narz\u0119dzie zarz\u0105dzania strategicznego, kt\u00f3re powinno znale\u017a\u0107 si\u0119 w portfolio ka\u017cdego przedsi\u0119biorcy prowadz\u0105cego ma\u0142e czy \u015brednie przedsi\u0119biorstwo. Umo\u017cliwia ona bowiem <strong>pe\u0142ne zrozumienie sytuacji firmy<\/strong>, jej mocnych i s\u0142abych stron oraz otaczaj\u0105cych j\u0105 szans i zagro\u017ce\u0144, co jest kluczowe dla d\u0142ugotrwa\u0142ego sukcesu na rynku.<\/p><div class=\"akndg69f37025ea2f3\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8799 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W \u015bwiecie biznesu nieustannie zmieniaj\u0105ce si\u0119 otoczenie oraz wzrost rywalizacji wymagaj\u0105 od przedsi\u0119biorstw przemy\u015blanych decyzji i plan\u00f3w strategicznych. Dlatego dzisiaj postaramy si\u0119 przybli\u017cy\u0107 jedn\u0105 z popularnych metod analizy strategicznej, kt\u00f3r\u0105 jest analiza TOWS, oraz wskaza\u0107 jej zalety i zastosowanie. Analiza strategiczna SWOT\/TOWS \u2013 czym jest? Analiza TOWS, znana r\u00f3wnie\u017c jako SWOT, to narz\u0119dzie stosowane w [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,245,410,566,604,378],"class_list":["post-8799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-ciekawostka","tag-ciekawostki-2","tag-marketing","tag-strategia-marketingowa","tag-swot","tag-tows","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analiza TOWS 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