{"id":8826,"date":"2023-08-28T15:29:50","date_gmt":"2023-08-28T13:29:50","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8826"},"modified":"2023-08-28T15:55:25","modified_gmt":"2023-08-28T13:55:25","slug":"performance-marketing-jak-dziala-reklama-efektywnosciowa","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/","title":{"rendered":"Performance marketing &#8211; jak dzia\u0142a reklama efektywno\u015bciowa?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa.jpg\" alt=\"Performance marketing co to jest\n\" class=\"wp-image-8827 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Performance-marketing-jak-dziala-reklama-efektywnosciowa-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W dobie Internetu coraz wi\u0119cej firm promuje swoje produkty lub us\u0142ugi w mediach spo\u0142eczno\u015bciowych. Nic dziwnego wi\u0119c, \u017ce powsta\u0142o wiele platform i miejsc, w kt\u00f3rych przedsi\u0119biorstwa mog\u0105 si\u0119 po prostu reklamowa\u0107. Co to jest performance marketing? Na czym polega performance marketing? Jak mierzy\u0107 skuteczno\u015b\u0107 kampanii i co mo\u017ce oznacza\u0107 sukces performance marketingu? Wszystkiego dowiesz si\u0119 z tre\u015bci tego artyku\u0142u.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/#Performance_marketing_%E2%80%93_co_to_jest\" >Performance marketing \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/#Modele_rozliczen_w_performance_marketingu\" >Modele rozlicze\u0144 w performance marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/#Jak_mierzymy_skutecznosc_performance_marketingu_czyli_kilka_slow_o_KPI\" >Jak mierzymy skuteczno\u015b\u0107 performance marketingu, czyli kilka s\u0142\u00f3w o KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/#Dlaczego_warto_inwestowac_w_performance_marketing\" >Dlaczego warto inwestowa\u0107 w performance marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/performance-marketing-jak-dziala-reklama-efektywnosciowa\/#Marketing_efektywnosciowy_%E2%80%93_podsumowanie\" >Marketing efektywno\u015bciowy \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_marketing_%E2%80%93_co_to_jest\"><\/span><strong>Performance marketing \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poj\u0119cie performance marketing to przede wszystkim skuteczna strategia reklamowa oparta na dok\u0142adnym pomiarze wynik\u00f3w i efektywno\u015bci dzia\u0142a\u0144 marketingowych. W dzisiejszym \u015bwiecie biznesu, okre\u015blenie performance marketing sta\u0142o si\u0119 kluczowym poj\u0119ciem dla firm d\u0105\u017c\u0105cych do osi\u0105gni\u0119cia sukcesu online.<\/p>\n\n\n\n<p>To podej\u015bcie, kt\u00f3re koncentruje si\u0119 na osi\u0105ganiu konkretnej akcji od klienta, takiej jak klikni\u0119cie w reklam\u0119, pobranie aplikacji, dokonanie zakupu, czy te\u017c zapisanie si\u0119 do newslettera. W odr\u00f3\u017cnieniu od tradycyjnych kampanii reklamowych, w kt\u00f3rych p\u0142acisz za sam\u0105 ekspozycj\u0119, w performance marketingu p\u0142acisz wy\u0142\u0105cznie za efekty. To oznacza, \u017ce Twoje pieni\u0105dze nie id\u0105 na marne, a ka\u017cda z\u0142ot\u00f3wka jest efektywnie wykorzystywana.<\/p>\n\n\n\n<p>Jedn\u0105 z kluczowych zalet performance marketingu jest mo\u017cliwo\u015b\u0107 dok\u0142adnego monitorowania i pomiaru wynik\u00f3w. R\u00f3\u017cne narz\u0119dzia analityczne i metryki w performance marketingu umo\u017cliwiaj\u0105 \u015bledzenie skuteczno\u015bci kampanii w czasie rzeczywistym. To z kolei pozwala na szybk\u0105 optymalizacj\u0119 dzia\u0142a\u0144.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modele_rozliczen_w_performance_marketingu\"><\/span><strong>Modele rozlicze\u0144 w performance marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Om\u00f3wmy teraz r\u00f3\u017cne modele rozlicze\u0144 w marketingu efektywno\u015bciowym, kt\u00f3re pozwalaj\u0105 na skuteczne zarz\u0105dzanie bud\u017cetem reklamowym oraz pomiar efektywno\u015bci kampanii. Wyb\u00f3r odpowiedniego modelu rozlicze\u0144 zale\u017cy od cel\u00f3w reklamodawcy oraz rodzaju produktu lub us\u0142ugi, kt\u00f3re s\u0105 promowane.<\/p>\n\n\n\n<p>Jednym z najpopularniejszych modeli rozlicze\u0144 w performance marketingu jest <strong>CPC, czyli &#8220;Cost Per Click&#8221; <\/strong>(koszt za klikni\u0119cie). W tym modelu reklamodawca p\u0142aci tylko wtedy, gdy u\u017cytkownik kliknie reklam\u0119. To \u015bwietny spos\u00f3b na zwi\u0119kszenie ruchu na stronie internetowej, przy minimalnym ryzyku strat finansowych. CPC jest szczeg\u00f3lnie popularne w kampaniach reklamowych w Google Ads oraz w social mediach.<\/p>\n\n\n\n<p>Kolejnym modelem jest <strong>CPL, czyli &#8220;Cost Per Lead&#8221;<\/strong> (koszt za pozyskanie leadu). Tutaj reklamodawca p\u0142aci za ka\u017cdy pozyskany kontakt lub <a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\">lead<\/a>, na przyk\u0142ad zapis do newslettera lub wype\u0142nienie <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularza kontaktowego<\/a>. Ten model jest szczeg\u00f3lnie przydatny w bran\u017cach, gdzie zale\u017cy nam na pozyskiwaniu potencjalnych klient\u00f3w do dalszej komunikacji.<\/p>\n\n\n\n<p><strong>CPS, czyli &#8220;Cost Per Sale&#8221;<\/strong> (koszt za sprzeda\u017c), to model, w kt\u00f3rym p\u0142acisz tylko wtedy, gdy u\u017cytkownik dokona zakupu. To idealne rozwi\u0105zanie dla sklep\u00f3w internetowych i firm, kt\u00f3re chc\u0105 skupi\u0107 si\u0119 na generowaniu sprzeda\u017cy.<\/p>\n\n\n\n<p>Kolejny model, <strong>CPM, czyli &#8220;Cost Per Mille&#8221; <\/strong>(koszt za tysi\u0105c wy\u015bwietle\u0144), jest bardziej zwi\u0105zany z zasi\u0119giem i ekspozycj\u0105 reklamy. Reklamodawca p\u0142aci za ka\u017cde tysi\u0105c wy\u015bwietle\u0144 reklamy, niezale\u017cnie od tego, czy u\u017cytkownicy podejmuj\u0105 jakie\u015b konkretne dzia\u0142ania po jej zobaczeniu.<\/p>\n\n\n\n<p>Ostatecznie, istnieje r\u00f3wnie\u017c model p\u0142acenia za konkretne akcje, takie jak <strong>CPA (&#8220;Cost Per Action&#8221;) lub CPL (&#8220;Cost Per Lead&#8221;)<\/strong>, gdzie p\u0142acisz tylko wtedy, gdy u\u017cytkownik wykonuje okre\u015blon\u0105 akcj\u0119, na przyk\u0142ad dokonuje zakupu lub zostawia dane kontaktowe.<\/p>\n\n\n\n<p>Warto zaznaczy\u0107, \u017ce dob\u00f3r odpowiedniego modelu rozlicze\u0144 w performance marketingu zale\u017cy od strategii i cel\u00f3w reklamodawcy. Ka\u017cdy z tych modeli ma swoje zalety i mo\u017ce by\u0107 efektywny w odpowiednich warunkach. Kluczowy jest tak\u017ce ci\u0105g\u0142y monitoring i <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja<\/a> kampanii.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mierzymy_skutecznosc_performance_marketingu_czyli_kilka_slow_o_KPI\"><\/span><strong>Jak mierzymy skuteczno\u015b\u0107 performance marketingu, czyli kilka s\u0142\u00f3w o KPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0142owem kluczowym w stosunku do performance marketingu jest KPI, czyli Key Performance Indicator (Wska\u017anik Kluczowej Wydajno\u015bci). To istotne narz\u0119dzie, kt\u00f3re pomaga reklamodawcom oceni\u0107, czy ich kampanie s\u0105 skuteczne i przynosz\u0105 po\u017c\u0105dane rezultaty. Je\u015bli m\u00f3wimy o mierzeniu skuteczno\u015bci kampanii performance marketingowej online, to m\u00f3wimy o KPI.<\/p>\n\n\n\n<p>KPI to konkretne metryki, kt\u00f3re pozwalaj\u0105 nam \u015bledzi\u0107 post\u0119py kampanii i ocenia\u0107, czy osi\u0105gamy nasze cele marketingowe. Dzi\u0119ki KPI mo\u017cemy dowiedzie\u0107 si\u0119 tak\u017ce, czy nasze dzia\u0142ania przyczyniaj\u0105 si\u0119 do zwi\u0119kszenia sprzeda\u017cy, wzrostu liczby lead\u00f3w, czy chocia\u017cby do poprawy \u015bwiadomo\u015bci marki. To narz\u0119dzie daje nam pe\u0142en obraz efektywno\u015bci naszych dzia\u0142a\u0144.<\/p>\n\n\n\n<p>Przyk\u0142adem KPI mo\u017ce by\u0107 wska\u017anik konwersji, czyli procent u\u017cytkownik\u00f3w, kt\u00f3rzy dokonali po\u017c\u0105danej akcji, takiej jak zakup produktu lub zapis do newslettera, w stosunku do og\u00f3lnej liczby odwiedzaj\u0105cych stron\u0119 internetow\u0105. Innym przyk\u0142adem jest koszt za pozyskanie klienta (CPA), kt\u00f3ry pozwala nam okre\u015bli\u0107, ile kosztuje nas pozyskanie nowego klienta.<\/p>\n\n\n\n<p>Dobieraj\u0105c KPI, wa\u017cne jest okre\u015blenie tego, jakie s\u0105 cele performance marketingu. Je\u015bli celem jest zwi\u0119kszenie ruchu na stronie, to istotnym KPI mo\u017ce by\u0107 wspomniane ju\u017c CPC (koszt za klikni\u0119cie). Je\u015bli celem jest zwi\u0119kszenie sprzeda\u017cy, to CPA lub ROI (Return on Investment) mog\u0105 okaza\u0107 si\u0119 skuteczniejsze.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c podkre\u015bli\u0107, \u017ce KPI w performance marketingu s\u0105 dynamiczne i mog\u0105 ulega\u0107 zmianom wraz z rozwojem kampanii. Monitorowanie i analiza KPI w czasie rzeczywistym jest wi\u0119c szczeg\u00f3lnie wa\u017cne, zw\u0142aszcza je\u015bli chcemy, aby nasze dzia\u0142ania przynosi\u0142y efekty.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_inwestowac_w_performance_marketing\"><\/span><strong>Dlaczego warto inwestowa\u0107 w performance marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warto inwestowa\u0107 w performance marketing, poniewa\u017c stanowi on kluczow\u0105 strategi\u0119 dla wsp\u00f3\u0142czesnych firm, kt\u00f3re chc\u0105 maksymalizowa\u0107 zwroty z inwestycji w reklam\u0119. Performance marketing, znany tak\u017ce jako marketing efektywno\u015bciowy, jest podej\u015bciem opartym na wynikach i precyzyjnej analizie danych. Oto kilka kluczowych powod\u00f3w, dla kt\u00f3rych warto na niego postawi\u0107:<\/p>\n\n\n\n<p><strong>Mierzalno\u015b\u0107 i precyzja<\/strong><\/p>\n\n\n\n<p>W performance marketingu wszystko jest mierzalne. Mo\u017cesz dok\u0142adnie \u015bledzi\u0107, ile kosztuje Ci\u0119 ka\u017cde klikni\u0119cie (CPC) lub akcja (CPA), a tak\u017ce jakie s\u0105 efekty ka\u017cdej kampanii. Dzi\u0119ki tym metrykom mo\u017cesz stale optymalizowa\u0107 swoje dzia\u0142ania w czasie rzeczywistym.<\/p>\n\n\n\n<p><strong>ROI na pierwszym miejscu<\/strong><\/p>\n\n\n\n<p>W tradycyjnym marketingu trudno jest konkretnie okre\u015bli\u0107, ile pieni\u0119dzy przynios\u0142a dana kampania. W performance marketingu \u015bledzenie ROI (zwrotu z inwestycji) jest standardem.<\/p>\n\n\n\n<p><strong>Personalizacja i docieranie do <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a><\/strong><\/p>\n\n\n\n<p>Dzi\u0119ki zaawansowanym narz\u0119dziom analitycznym performance marketingu mo\u017cesz tworzy\u0107 spersonalizowane kampanie, kt\u00f3re trafiaj\u0105 dok\u0142adnie do okre\u015blonej przez Ciebie grupy docelowej.<\/p>\n\n\n\n<p><strong>R\u00f3\u017cnorodno\u015b\u0107 format\u00f3w i kana\u0142\u00f3w<\/strong><\/p>\n\n\n\n<p>Performance marketing obejmuje wiele r\u00f3\u017cnych format\u00f3w reklamowych i kana\u0142\u00f3w dystrybucji, w tym reklamy w wyszukiwarkach, social media, <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a>, reklamy graficzne, a nawet marketing afiliacyjny. Mo\u017cesz dostosowa\u0107 swoje kampanie do preferencji twojej grupy docelowej i cel\u00f3w biznesowych.<\/p>\n\n\n\n<p><strong>Bezpiecze\u0144stwo bud\u017cetu<\/strong><\/p>\n\n\n\n<p>W performance marketingu cz\u0119sto p\u0142acisz tylko za konkretne wyniki, na przyk\u0142ad za klikni\u0119cie lub konwersj\u0119. To z kolei oznacza, \u017ce nie marnujesz bud\u017cetu na nieskuteczne dzia\u0142ania.<\/p>\n\n\n\n<p><strong>Doskona\u0142e narz\u0119dzie do testowania<\/strong><\/p>\n\n\n\n<p>Performance marketing pozwala na przeprowadzanie test\u00f3w A\/B i eksperyment\u00f3w, co pomaga w odkrywaniu najlepszych strategii reklamowych.<\/p>\n\n\n\n<p><strong>Elastyczno\u015b\u0107 i skalowalno\u015b\u0107<\/strong><\/p>\n\n\n\n<p>Mo\u017cesz dostosowa\u0107 bud\u017cet i intensywno\u015b\u0107 kampanii do aktualnych potrzeb i okres\u00f3w, na przyk\u0142ad podczas sezonowych wzrost\u00f3w sprzeda\u017cy.<\/p>\n\n\n\n<p>Performance marketing to nie tylko trend, ale tak\u017ce nieod\u0142\u0105czny element dzisiejszego marketingu. Daje precyzyjne narz\u0119dzia, kt\u00f3re umo\u017cliwiaj\u0105 firmom pozyskiwanie nowych klient\u00f3w i maksymalizowanie zwrot\u00f3w z inwestycji. Dlatego w\u0142a\u015bnie warto w niego zainwestowa\u0107 \u2013 marketing efektywno\u015bciowy sprawia, \u017ce mo\u017cesz z powodzeniem konkurowa\u0107 w Internetowym \u015brodowisku biznesowym.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_efektywnosciowy_%E2%80%93_podsumowanie\"><\/span><strong>Marketing efektywno\u015bciowy \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W ramach podsumowania mo\u017cemy om\u00f3wi\u0107 tak\u017ce trendy w marketingu efektywno\u015bciowym. Zacznijmy od rosn\u0105cej roli marketingu efektywno\u015bciowego w social mediach. Platformy spo\u0142eczno\u015bciowe staj\u0105 si\u0119 coraz wa\u017cniejszymi narz\u0119dziami dla marketer\u00f3w, poniewa\u017c pozwalaj\u0105 na precyzyjne docieranie do swojej grupy docelowej. Dzi\u0119ki analizie danych demograficznych i zachowa\u0144 u\u017cytkownik\u00f3w, social media umo\u017cliwiaj\u0105 tworzenie jeszcze bardziej spersonalizowanych kampanii performance marketingu.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na rosn\u0105ce znaczenie performance marketingu w praktyce. Firmy coraz cz\u0119\u015bciej wykorzystuj\u0105 go jako integraln\u0105 cz\u0119\u015b\u0107 swoich strategii marketingowych. To dlatego coraz wi\u0119ksza liczba stanowisk w firmach to stanowiska zwi\u0105zane z performance marketingiem, a specjali\u015bci ds. performance marketingu staj\u0105 si\u0119 kluczowymi pracownikami w przedsi\u0119biorstwach.<\/p>\n\n\n\n<p>Jak ju\u017c wcze\u015bniej wspomnieli\u015bmy, kluczem do skuteczno\u015bci performance marketingu jest zorientowanie na rezultaty. Marketerzy musz\u0105 wiedzie\u0107, jak mierzy\u0107 skuteczno\u015b\u0107 swoich kampanii, aby w przysz\u0142o\u015bci m\u00f3c optymalizowa\u0107 swoje dzia\u0142ania. Tutaj narz\u0119dzia analityczne odgrywaj\u0105 kluczow\u0105 rol\u0119. Daj\u0105 one mo\u017cliwo\u015b\u0107 monitorowania kampanii w czasie rzeczywistym i podejmowania szybkich decyzji na podstawie dost\u0119pnych danych.<\/p><div class=\"mrjag69f2c75c9fc10\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lzpgp69f2c75c9f9ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lzpgp69f2c75c9f9ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lzpgp69f2c75c9f9ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lzpgp69f2c75c9f9ee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lzpgp69f2c75c9f9ee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"opsln69f2c75c9f96f\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.opsln69f2c75c9f96f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.opsln69f2c75c9f96f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.opsln69f2c75c9f96f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.opsln69f2c75c9f96f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.opsln69f2c75c9f96f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uqjqj69f2c75c9f8ec\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uqjqj69f2c75c9f8ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uqjqj69f2c75c9f8ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uqjqj69f2c75c9f8ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uqjqj69f2c75c9f8ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uqjqj69f2c75c9f8ec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ycqfm69f2c75c9f861\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ycqfm69f2c75c9f861 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ycqfm69f2c75c9f861 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ycqfm69f2c75c9f861 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ycqfm69f2c75c9f861 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ycqfm69f2c75c9f861 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xxlhs69f2c75c9f71d\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xxlhs69f2c75c9f71d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xxlhs69f2c75c9f71d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xxlhs69f2c75c9f71d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xxlhs69f2c75c9f71d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xxlhs69f2c75c9f71d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yldaj69f2c75c9f634\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yldaj69f2c75c9f634 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yldaj69f2c75c9f634 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yldaj69f2c75c9f634 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yldaj69f2c75c9f634 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yldaj69f2c75c9f634 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zlaty69f2c75c9f5a4\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8826 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zlaty69f2c75c9f5a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zlaty69f2c75c9f5a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zlaty69f2c75c9f5a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zlaty69f2c75c9f5a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zlaty69f2c75c9f5a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8826&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Performance marketing - jak dzia\u0142a reklama efektywno\u015bciowa?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W dobie Internetu coraz wi\u0119cej firm promuje swoje produkty lub us\u0142ugi w mediach spo\u0142eczno\u015bciowych. Nic dziwnego wi\u0119c, \u017ce powsta\u0142o wiele platform i miejsc, w kt\u00f3rych przedsi\u0119biorstwa mog\u0105 si\u0119 po prostu reklamowa\u0107. Co to jest performance marketing? Na czym polega performance marketing? Jak mierzy\u0107 skuteczno\u015b\u0107 kampanii i co mo\u017ce oznacza\u0107 sukces performance marketingu? Wszystkiego dowiesz si\u0119 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,327,245,212,177,99,612,410],"class_list":{"0":"post-8826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","10":"tag-komunikacja-marketingowa","11":"tag-marketing","13":"tag-marketing-w-sieci","15":"tag-performance-marketing","16":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance marketing - jak dzia\u0142a reklama efektywno\u015bciowa? - WeNet<\/title>\n<meta name=\"description\" content=\"Co to jest performance marketing? 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