{"id":8829,"date":"2023-08-28T15:40:09","date_gmt":"2023-08-28T13:40:09","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8829"},"modified":"2023-08-28T15:54:42","modified_gmt":"2023-08-28T13:54:42","slug":"swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/","title":{"rendered":"\u015awiadomo\u015b\u0107 marki &#8211; co to jest i jak j\u0105 mierzy\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc.jpg\" alt=\"\u015awiadomo\u015b\u0107 marki co to jest\" class=\"wp-image-8830 colorbox-8829 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W dobie Internetu coraz istotniejsze jest to, aby odbiorcy byli w sta\u0142ym kontakcie z dan\u0105 mark\u0105. Dlaczego? Na rynku pojawia si\u0119 coraz wi\u0119cej firm, co oznacza wi\u0119ksz\u0105 konkurencj\u0119. To z kolei prowadzi do tego, \u017ce nawet je\u017celi Tw\u00f3j produkt jest lepszy od pozosta\u0142ych, niekoniecznie oznacza to wi\u0119ksz\u0105 sprzeda\u017c. Dlatego w\u0142a\u015bnie coraz cz\u0119\u015bciej firmy przeprowadzaj\u0105 badania poziomu \u015bwiadomo\u015bci marki. Z tego artyku\u0142u dowiesz si\u0119 jak budowa\u0107 \u015bwiadomo\u015b\u0107 marki, jak zmierzy\u0107 \u015bwiadomo\u015b\u0107 marki, jakie s\u0105 korzy\u015bci budowania \u015bwiadomo\u015bci marki i dlaczego wi\u0119ksza \u015bwiadomo\u015b\u0107 marki oznacza wy\u017csze zyski w firmie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Czym_jest_swiadomosc_marki\" >Czym jest \u015bwiadomo\u015b\u0107 marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Na_czym_polega_budowanie_swiadomosci_marki\" >Na czym polega budowanie \u015bwiadomo\u015bci marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Dlaczego_firmy_badaja_swiadomosc_marki\" >Dlaczego firmy badaj\u0105 \u015bwiadomo\u015b\u0107 marki?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Pozycjonowanie_na_rynku_w_porownaniu_do_konkurencji\" >Pozycjonowanie na rynku w por\u00f3wnaniu do konkurencji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Ocena_efektywnosci_dzialan_marketingowych\" >Ocena efektywno\u015bci dzia\u0142a\u0144 marketingowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Identyfikacja_istotnych_atrybutow_marki\" >Identyfikacja istotnych atrybut\u00f3w marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Jak_mierzyc_swiadomosc_marki\" >Jak mierzy\u0107 \u015bwiadomo\u015b\u0107 marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Jaka_role_w_brand_awareness_pelnia_hasla_brandowe\" >Jak\u0105 rol\u0119 w brand awareness pe\u0142ni\u0105 has\u0142a brandowe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/swiadomosc-marki-co-to-jest-i-jak-ja-mierzyc\/#Sposoby_na_budowanie_swiadomosci_marki_w_mediach_spolecznosciowych\" >Sposoby na budowanie \u015bwiadomo\u015bci marki w mediach spo\u0142eczno\u015bciowych<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_swiadomosc_marki\"><\/span><strong>Czym jest \u015bwiadomo\u015b\u0107 marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015awiadomo\u015b\u0107 marki to kluczowy element strategii marketingowej ka\u017cdej firmy. Obejmuje ona stopie\u0144, w jakim klienci rozpoznaj\u0105 dan\u0105 mark\u0119 i s\u0105 \u015bwiadomi jej istnienia. Mo\u017ce przybiera\u0107 r\u00f3\u017cne formy, takie jak \u015bwiadomo\u015b\u0107 spontaniczna marki, czyli sytuacja, w kt\u00f3rej klienci bez wysi\u0142ku wymieniaj\u0105 mark\u0119 w danej kategorii produktowej. Inn\u0105 odmian\u0105 jest \u015bwiadomo\u015b\u0107 wspomagana marki, gdzie klienci rozpoznaj\u0105 mark\u0119 w odpowiedzi na bod\u017ace zewn\u0119trzne, takie jak logo czy slogan. Istota znajomo\u015bci marki polega na budowaniu silnej wi\u0119zi mi\u0119dzy mark\u0105 a jej konsumentami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_budowanie_swiadomosci_marki\"><\/span><strong>Na czym polega budowanie \u015bwiadomo\u015bci marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Budowanie \u015bwiadomo\u015bci marki to proces d\u0142ugotrwa\u0142y i wielowymiarowy. Wymaga on przede wszystkim \u015bcis\u0142ego zaplanowania i wykorzystania r\u00f3\u017cnych narz\u0119dzi. Jednym z kluczowych element\u00f3w jest branding, czyli tworzenie sp\u00f3jnego wizerunku marki poprzez odpowiednie logo, kolorystyk\u0119, has\u0142a brandowe i identyfikacj\u0119 wizualn\u0105. W dzisiejszych czasach budowanie \u015bwiadomo\u015bci marki w internecie jest nieodzowne, wykorzystuje si\u0119 tu mi\u0119dzy innymi media spo\u0142eczno\u015bciowe, tre\u015bci wideo, blogi, czy reklamy online.<\/p>\n\n\n\n<p>Dodatkowo warto\u015bciowa tre\u015b\u0107, kt\u00f3ra anga\u017cuje klient\u00f3w i dostarcza warto\u015b\u0107, pomaga w zyskaniu zaufania i zwi\u0119kszeniu \u015bwiadomo\u015bci marki. Kampanie promuj\u0105ce mark\u0119, zar\u00f3wno online, jak i offline, maj\u0105 ogromne znaczenie w budowaniu rozpoznawalno\u015bci. Przyk\u0142adem mo\u017ce by\u0107 kampania reklamowa Coca-Coli ze \u015awi\u0119tym Miko\u0142ajem, kt\u00f3r\u0105 widzimy co roku podczas \u015bwi\u0105t Bo\u017cego Narodzenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_firmy_badaja_swiadomosc_marki\"><\/span><strong>Dlaczego firmy badaj\u0105 \u015bwiadomo\u015b\u0107 marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dlaczego firmy tak cz\u0119sto stawiaj\u0105 na budowanie \u015bwiadomo\u015bci marki? Jest kilka powod\u00f3w, dla kt\u00f3rych inwestowanie w brand awareness jest tak popularne. Oto kilka z nich:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozycjonowanie_na_rynku_w_porownaniu_do_konkurencji\"><\/span><strong>Pozycjonowanie na rynku w por\u00f3wnaniu do konkurencji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Badania \u015bwiadomo\u015bci marki pozwalaj\u0105 firmom dok\u0142adnie okre\u015bli\u0107, jakie jest ich miejsce w hierarchii konkurencyjnej. Poprzez por\u00f3wnywanie swojej rozpoznawalno\u015bci z konkurencj\u0105, firmy mog\u0105 dowiedzie\u0107 si\u0119, czy osi\u0105gn\u0119\u0142y zamierzone cele i czy ich marka jest bardziej lub mniej znana ni\u017c marki konkurencyjne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ocena_efektywnosci_dzialan_marketingowych\"><\/span><strong>Ocena efektywno\u015bci dzia\u0142a\u0144 marketingowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzia\u0142ania marketingowe to inwestycje, kt\u00f3re firmy podejmuj\u0105 w celu zwi\u0119kszenia \u015bwiadomo\u015bci marki. Badania \u015bwiadomo\u015bci marki pozwalaj\u0105 na ocen\u0119, czy te inwestycje przynosz\u0105 oczekiwane rezultaty. Je\u015bli na przyk\u0142ad firma prowadzi kampani\u0119 reklamow\u0105 w mediach spo\u0142eczno\u015bciowych, badania mog\u0105 pom\u00f3c okre\u015bli\u0107, czy liczba obserwuj\u0105cych wzros\u0142a, czy odbiorcy zapami\u0119tali przekaz reklamowy, czy te\u017c mo\u017ce dana kampania nie osi\u0105gn\u0119\u0142a zak\u0142adanych cel\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identyfikacja_istotnych_atrybutow_marki\"><\/span><strong>Identyfikacja istotnych atrybut\u00f3w marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Badania \u015bwiadomo\u015bci marki pozwalaj\u0105 firmom zrozumie\u0107, jakie cechy i atrybuty marki s\u0105 postrzegane przez klient\u00f3w jako najwa\u017cniejsze. Na przyk\u0142ad, firma produkuj\u0105ca ekologiczne opakowania mo\u017ce dowiedzie\u0107 si\u0119, czy klienci uto\u017csamiaj\u0105 j\u0105 z ekologi\u0105, czy te\u017c mo\u017ce jako\u015bci\u0105 produktu. To kluczowa wiedza, kt\u00f3ra mo\u017ce pom\u00f3c w lepszym kszta\u0142towaniu przekazu marketingowego i tworzeniu produkt\u00f3w zgodnych z oczekiwaniami rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mierzyc_swiadomosc_marki\"><\/span><strong>Jak mierzy\u0107 \u015bwiadomo\u015b\u0107 marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na \u015bwiadomo\u015b\u0107 marki jest rodzaj \u015bwiadomo\u015bci, a w szczeg\u00f3lno\u015bci &#8220;\u015bwiadomo\u015b\u0107 spontaniczna&#8221;. To w\u0142a\u015bnie ona sprawdza, czy konsumenci mog\u0105 spontanicznie wymieni\u0107 mark\u0119, gdy my\u015bl\u0105 o okre\u015blonej kategorii produkt\u00f3w lub us\u0142ug. Przyk\u0142adowo, gdy kto\u015b my\u015bli o napojach gazowanych, czy pierwsza marka, kt\u00f3ra przychodzi im na my\u015bl, to Coca-Cola? Je\u015bli tak, to jest to wyra\u017any przyk\u0142ad \u015bwiadomo\u015bci spontanicznej, kt\u00f3ra ma ogromne znaczenie dla rozpoznawalno\u015bci marki i jej sukcesu na rynku. Jakie s\u0105 jeszcze podstawowe rodzaje \u015bwiadomo\u015bci marki?<\/p>\n\n\n\n<p>Warto wspomnie\u0107, \u017ce mamy 3 poziomy \u015bwiadomo\u015bci marki. Pozosta\u0142e z nich to \u015bwiadomo\u015b\u0107 wspomagana oraz \u015bwiadomo\u015b\u0107 TOP (top of mind). O \u015bwiadomo\u015bci TOP m\u00f3wimy wtedy gdy odbiorcy spytani o wymienienie firm z danej bran\u017cy, jako pierwsz\u0105 wymieniaj\u0105 w\u0142a\u015bnie t\u0119 konkretn\u0105. \u015awiadczy to o \u015bwiadomo\u015bci istnienia marki. Ten wska\u017anik okre\u015bla si\u0119 tak\u017ce jako wska\u017anik pierwszej wymienionej marki.<\/p>\n\n\n\n<p>Interpretacja poziom\u00f3w \u015bwiadomo\u015bci marki mo\u017ce by\u0107 oczywi\u015bcie r\u00f3\u017cna, natomiast jedno jest pewne \u2013 rynkowe badania \u015bwiadomo\u015bci marki s\u0105 bardzo wa\u017cne i mog\u0105 pom\u00f3c firmie zrozumie\u0107, dlaczego \u015bwiadomo\u015b\u0107 marki jest tak wa\u017cna.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_role_w_brand_awareness_pelnia_hasla_brandowe\"><\/span><strong>Jak\u0105 rol\u0119 w brand awareness pe\u0142ni\u0105 has\u0142a brandowe?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Has\u0142a brandowe odgrywaj\u0105 fundamentaln\u0105 rol\u0119 w procesie budowania brand awareness, czyli \u015bwiadomo\u015bci marki. S\u0105 to kr\u00f3tkie, zwi\u0119z\u0142e frazy lub s\u0142owa, kt\u00f3re stanowi\u0105 swoiste znaki rozpoznawcze firmy. Warto przyjrze\u0107 si\u0119, jakie kluczowe funkcje pe\u0142ni\u0105 slogany w kszta\u0142towaniu \u015bwiadomo\u015bci marki oraz jak wp\u0142ywaj\u0105 na jej rozpoznawalno\u015b\u0107, pozytywny wizerunek, lojalno\u015b\u0107 klient\u00f3w i ostatecznie sukces na rynku.<\/p>\n\n\n\n<p>Po pierwsze, has\u0142a brandowe maj\u0105 zdolno\u015b\u0107 wzbudzania emocji i \u0142\u0105czenia si\u0119 z klientami na poziomie emocjonalnym. To w\u0142a\u015bnie za spraw\u0105 tych hase\u0142 klienci mog\u0105 identyfikowa\u0107 si\u0119 z mark\u0105 i tworzy\u0107 silniejsze wi\u0119zi. Przyk\u0142adem mo\u017ce by\u0107 slogan Nike, &#8220;Just Do It,&#8221; kt\u00f3re inspiruje do podejmowania wyzwa\u0144 i osi\u0105gania cel\u00f3w. Dzi\u0119ki temu has\u0142u firma buduje pozytywny zwi\u0105zek z w\u015br\u00f3d klient\u00f3w, kt\u00f3rzy czuj\u0105, \u017ce marka wspiera ich aspiracje.<\/p>\n\n\n\n<p>Po drugie, slogany pomagaj\u0105 w zwi\u0119kszaniu rozpoznawalno\u015bci marki. Gdy has\u0142o jest skutecznie zapadaj\u0105ce w pami\u0119\u0107 i kojarzy si\u0119 z dan\u0105 firm\u0105, staje si\u0119 rodzajem &#8220;wska\u017anika pierwszej wymienionej marki&#8221;. Oznacza to, \u017ce gdy konsumenci my\u015bl\u0105 o danej kategorii produkt\u00f3w lub us\u0142ug, to pierwsza marka, kt\u00f3ra przychodzi im na my\u015bl, to ta, kt\u00f3ra posiada silne slogany. To z kolei mo\u017ce wp\u0142yn\u0105\u0107 na ich wyb\u00f3r w momencie zakupu.<\/p>\n\n\n\n<p>Po trzecie, has\u0142a brandowe maj\u0105 potencja\u0142 do kreowania unikalnego wizerunku marki. Mog\u0105 one wyrazi\u0107 filozofi\u0119 firmy, jej warto\u015bci i cel, co jest szczeg\u00f3lnie wa\u017cne w erze spo\u0142ecznej odpowiedzialno\u015bci biznesu.<\/p>\n\n\n\n<p>Co wi\u0119cej, slogany przyczyniaj\u0105 si\u0119 do budowania lojalno\u015bci klient\u00f3w. Gdy potencjalni klienci uto\u017csamiaj\u0105 si\u0119 z has\u0142em marki, staj\u0105 si\u0119 bardziej lojalni wobec niej. Identyfikacja z mark\u0105, kt\u00f3ra ma silne has\u0142o, sprawia, \u017ce klienci ch\u0119tniej wracaj\u0105 do niej, ponownie wybieraj\u0105c jej produkty lub us\u0142ugi.<\/p>\n\n\n\n<p>Warto podkre\u015bli\u0107, \u017ce takie frazy nie s\u0105 tylko s\u0142owami. To cz\u0119sto ca\u0142e zdania, kt\u00f3re firmy buduj\u0105 wok\u00f3\u0142 swoich marek. Dzi\u0119ki nim marka staje si\u0119 bardziej ludzka, bardziej autentyczna, co z kolei przyci\u0105ga klient\u00f3w. Na dzisiejszym rynku dobrze dobrana i efektywnie wykorzystywana fraza brandowa mo\u017ce sta\u0107 si\u0119 nieocenionym narz\u0119dziem budowania i wzmacniania \u015bwiadomo\u015bci marki, przek\u0142adaj\u0105c si\u0119 na sukces firmy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sposoby_na_budowanie_swiadomosci_marki_w_mediach_spolecznosciowych\"><\/span><strong>Sposoby na budowanie \u015bwiadomo\u015bci marki w mediach spo\u0142eczno\u015bciowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli chodzi o budowanie \u015bwiadomo\u015bci marki w mediach spo\u0142eczno\u015bciowych, istniej\u0105 r\u00f3\u017cne narz\u0119dzia stosowane w tym celu. Social media oferuj\u0105 unikalne mo\u017cliwo\u015bci interakcji z klientami i tworzenia anga\u017cuj\u0105cej tre\u015bci. Dlatego w\u0142a\u015bnie wa\u017cne jest, aby stale wykorzystywa\u0107 odpowiednie platformy i strategie. Przyk\u0142adowo, prowadzenie aktywnego profilu na Instagramie mo\u017ce pom\u00f3c w zwi\u0119kszeniu \u015bwiadomo\u015bci marki w\u015br\u00f3d m\u0142odszej grupy klient\u00f3w, podczas gdy <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a> mo\u017ce by\u0107 bardziej efektywnym narz\u0119dziem w przypadku B2B.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c zrozumie\u0107, \u017ce \u015bwiadomo\u015b\u0107 marki i wizerunek marki id\u0105 w parze, a wp\u0142yw brand awareness na decyzje zakupowe potencjalnych klient\u00f3w jest ogromny. Dlatego w\u0142a\u015bnie dbanie o pozytywny wizerunek firmy i monitorowanie sentymentu wobec marki w\u015br\u00f3d klient\u00f3w jest niezwykle istotne. Pami\u0119taj, aby zna\u0107 wszystkie wska\u017aniki pomiaru \u015bwiadomo\u015bci marki! Dzi\u0119ki temu szybciej i skuteczniej zbudujesz rozpoznawalno\u015b\u0107 marki i zyskasz zaufanie odbiorc\u00f3w.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, budowanie lojalno\u015bci wobec marki to proces wieloetapowy, kt\u00f3ry wymaga uwzgl\u0119dnienia wielu czynnik\u00f3w, takich jak has\u0142a brandowe, obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych, kreowanie pozytywnego wizerunku oraz monitorowanie opinii klient\u00f3w. Wspomniane wy\u017cej aspekty to tylko narz\u0119dzia \u015bwiadomo\u015bci marki, kt\u00f3re mo\u017cna wykorzysta\u0107, aby zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki i osi\u0105gn\u0105\u0107 sukces na rynku.<\/p><div class=\"zzarh69f2da2e9df5e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zzarh69f2da2e9df5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zzarh69f2da2e9df5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zzarh69f2da2e9df5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zzarh69f2da2e9df5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zzarh69f2da2e9df5e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cjree69f2da2e9dee7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cjree69f2da2e9dee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cjree69f2da2e9dee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cjree69f2da2e9dee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cjree69f2da2e9dee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cjree69f2da2e9dee7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"auwlr69f2da2e9de6d\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.auwlr69f2da2e9de6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.auwlr69f2da2e9de6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.auwlr69f2da2e9de6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.auwlr69f2da2e9de6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.auwlr69f2da2e9de6d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ftgrq69f2da2e9ddf4\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ftgrq69f2da2e9ddf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ftgrq69f2da2e9ddf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ftgrq69f2da2e9ddf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ftgrq69f2da2e9ddf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ftgrq69f2da2e9ddf4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xdqbw69f2da2e9dd73\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xdqbw69f2da2e9dd73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xdqbw69f2da2e9dd73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xdqbw69f2da2e9dd73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xdqbw69f2da2e9dd73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xdqbw69f2da2e9dd73 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hzsws69f2da2e9dcf7\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hzsws69f2da2e9dcf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hzsws69f2da2e9dcf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hzsws69f2da2e9dcf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hzsws69f2da2e9dcf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hzsws69f2da2e9dcf7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"okwhf69f2da2e9dc6c\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.okwhf69f2da2e9dc6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.okwhf69f2da2e9dc6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.okwhf69f2da2e9dc6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.okwhf69f2da2e9dc6c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.okwhf69f2da2e9dc6c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bdiwl69f2da2e9dbe3\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bdiwl69f2da2e9dbe3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bdiwl69f2da2e9dbe3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bdiwl69f2da2e9dbe3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bdiwl69f2da2e9dbe3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bdiwl69f2da2e9dbe3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uflij69f2da2e9db61\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8829 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Dlaczego? Na rynku pojawia si\u0119 coraz wi\u0119cej firm, co oznacza wi\u0119ksz\u0105 konkurencj\u0119. To z kolei prowadzi do tego, \u017ce nawet je\u017celi Tw\u00f3j produkt jest lepszy od pozosta\u0142ych, niekoniecznie oznacza to wi\u0119ksz\u0105 sprzeda\u017c. Dlatego w\u0142a\u015bnie coraz cz\u0119\u015bciej firmy przeprowadzaj\u0105 badania [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[440,350,54,565,598,239,211,125,241,410,613],"class_list":["post-8829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-branding","tag-ciekawostka","tag-ciekawostki-2","tag-klient","tag-marka","tag-media-spolecznosciowe","tag-smm","tag-social-media","tag-social-media-marketing","tag-strategia-marketingowa","tag-swiadomosc-marki"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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