{"id":8837,"date":"2023-08-28T16:01:37","date_gmt":"2023-08-28T14:01:37","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8837"},"modified":"2023-08-28T16:01:40","modified_gmt":"2023-08-28T14:01:40","slug":"jakie-funkcje-spelnia-cena-w-marketingu","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/","title":{"rendered":"Jakie funkcje spe\u0142nia cena w marketingu?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu.jpg\" alt=\"cena w marketingu co to jest\" class=\"wp-image-8838 colorbox-8837 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jakie-funkcje-spelnia-cena-w-marketingu-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Cena to wa\u017cny element strategii marketingowej oraz czynnik wp\u0142ywaj\u0105cy na rozw\u00f3j firmy. To, jak ustalamy warto\u015b\u0107 naszych produkt\u00f3w czy us\u0142ug, wp\u0142ywa nie tylko na osi\u0105gane przez nas zyski, ale te\u017c na odbi\u00f3r tych\u017ce produkt\u00f3w i us\u0142ug na rynku. W\u0142a\u015bciwie wykorzystana cena mo\u017ce przyci\u0105gn\u0105\u0107 klient\u00f3w, zwi\u0119kszy\u0107 konkurencyjno\u015b\u0107 przedsi\u0119biorstwa, a tak\u017ce wp\u0142yn\u0105\u0107 na postrzeganie marki. W tym artykule przyjrzymy si\u0119 szczeg\u00f3\u0142owo funkcjom ceny w marketingu.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/#Jaka_role_odgrywa_cena_w_marketingu\" >Jak\u0105 rol\u0119 odgrywa cena w marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/#Jakie_sa_funkcje_ceny_w_marketingu\" >Jakie s\u0105 funkcje ceny w marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/#Funkcje_ceny_w_marketingu_Jak_cena_wplywa_na_sprzedaz\" >Funkcje ceny w marketingu. Jak cena wp\u0142ywa na sprzeda\u017c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/#Jak_wykorzystac_cene_do_wyroznienia_sie_na_rynku\" >Jak wykorzysta\u0107 cen\u0119 do wyr\u00f3\u017cnienia si\u0119 na rynku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jakie-funkcje-spelnia-cena-w-marketingu\/#Cena_w_marketingu_%E2%80%93_podsumowanie\" >Cena w marketingu \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_role_odgrywa_cena_w_marketingu\"><\/span><strong>Jak\u0105 rol\u0119 odgrywa cena w marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cena jest jednym z najwa\u017cniejszych element\u00f3w marketingu i odgrywa kluczow\u0105 rol\u0119 w procesie podejmowania decyzji przez konsument\u00f3w. To w\u0142a\u015bnie ona stanowi jeden z g\u0142\u00f3wnych czynnik\u00f3w wp\u0142ywaj\u0105cych na postrzeganie warto\u015bci produktu lub us\u0142ugi.<\/p>\n\n\n\n<p>W kontek\u015bcie <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><span class=\"hs-cta-node hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" id=\"hs-cta-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-c81a1639-aef0-4f69-ab4d-4e9d89a8e03d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c81a1639-aef0-4f69-ab4d-4e9d89a8e03d.png\" alt=\"marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c81a1639-aef0-4f69-ab4d-4e9d89a8e03d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> cena mo\u017ce by\u0107 rozumiana jako kwota pieni\u0119dzy, jak\u0105 klienci s\u0105 gotowi zap\u0142aci\u0107 za dany produkt lub us\u0142ug\u0119. Wp\u0142ywa ona na wiele r\u00f3\u017cnych aspekt\u00f3w, takich jak pozycjonowanie marki na rynku, wizerunek firmy, a tak\u017ce na podejmowanie przez konsument\u00f3w decyzji zakupowych.<\/p>\n\n\n\n<p><strong>Mo\u017cna wykorzysta\u0107 cen\u0119 jako narz\u0119dzie marketingowe, aby zach\u0119ci\u0107 klient\u00f3w do zakupu produktu lub us\u0142ugi<\/strong>. Poprzez odpowiedni\u0105 cen\u0119 produkt\u00f3w, mo\u017cna przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w i wywo\u0142a\u0107 w nich pozytywne skojarzenia zwi\u0105zane z dan\u0105 mark\u0105. Z drugiej strony, cena mo\u017ce r\u00f3wnie\u017c by\u0107 narz\u0119dziem pozwalaj\u0105cym na osi\u0105gni\u0119cie okre\u015blonej pozycji na rynku w por\u00f3wnaniu do konkurencji.<\/p>\n\n\n\n<p>Nale\u017cy jednak pami\u0119ta\u0107, \u017ce cena nie jest jedynym czynnikiem wp\u0142ywaj\u0105cym na decyzje zakupowe konsument\u00f3w. Innymi wa\u017cnymi czynnikami s\u0105 jako\u015b\u0107 produktu lub us\u0142ugi, styl \u017cycia klienta czy preferencje dotycz\u0105ce marki. Dlatego te\u017c, przed podj\u0119ciem decyzji o ustalaniu poziomu cen, nale\u017cy dok\u0142adnie pozna\u0107 potrzeby i oczekiwania klient\u00f3w oraz analizowa\u0107 zachowania konkurencji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_funkcje_ceny_w_marketingu\"><\/span><strong>Jakie s\u0105 funkcje ceny w marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cena jest jednym z najwa\u017cniejszych czynnik\u00f3w decyduj\u0105cych o sprzeda\u017cy produktu lub us\u0142ugi na rynku. W marketingu pe\u0142ni wiele funkcji, kt\u00f3re wp\u0142ywaj\u0105 na dzia\u0142ania przedsi\u0119biorstwa oraz zachowania konsument\u00f3w. Jakie funkcje pe\u0142ni cena?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funkcja informacyjna<\/strong> \u2013 cena stanowi informacj\u0119 dla konsumenta o warto\u015bci produktu lub us\u0142ugi, jako\u015bci i presti\u017cu marki. Wy\u017csza cena dla konsument\u00f3w mo\u017ce sugerowa\u0107 wy\u017csz\u0105 jako\u015b\u0107, podczas gdy ni\u017csza mo\u017ce \u015bwiadczy\u0107 o gorszej jako\u015bci.<\/li>\n\n\n\n<li><strong>Funkcja regulacyjna<\/strong> \u2013 cena mo\u017ce regulowa\u0107 popyt na produkt lub us\u0142ug\u0119, co wp\u0142ywa na dost\u0119pno\u015b\u0107 produktu na rynku. Wysoka cena mo\u017ce spowodowa\u0107 spadek popytu, a niska &#8211; wzrost popytu.<\/li>\n\n\n\n<li><strong>Funkcja promocyjna<\/strong> \u2013 cena wykorzystywana jest jako element rywalizacji rynkowej oraz ma zach\u0119ca\u0107 potencjalnych klient\u00f3w do zakupu. Aby przyci\u0105gn\u0105\u0107 wi\u0119cej zainteresowanych konsument\u00f3w, przedsi\u0119biorstwa ustalaj\u0105 ceny, kt\u00f3re s\u0105 atrakcyjne i oraz oferuj\u0105 rabaty i zni\u017cki.<\/li>\n\n\n\n<li><strong>Funkcja redystrybucyjna<\/strong> \u2013 funkcje ceny stanowi\u0105 narz\u0119dzie podzia\u0142u produkt\u00f3w lub us\u0142ug. Z takiej metody rozliczania korzysta skarb pa\u0144stwa, kt\u00f3ry z jednej strony oferuje cz\u0119\u015bciowe dofinansowanie sektor\u00f3w i podmiot\u00f3w fizycznych, a drugiej \u2013 narzuca okre\u015blone podatki.<\/li>\n\n\n\n<li><strong>Funkcja wizerunkowa \/ psychologiczna<\/strong> \u2013 cena mo\u017ce wp\u0142yn\u0105\u0107 na postrzeganie produktu przez konsumenta. Cena wy\u017csza ni\u017c u konkurencji mo\u017ce sugerowa\u0107 wy\u017csz\u0105 jako\u015b\u0107 lub presti\u017c marki, co przyci\u0105ga konsument\u00f3w, kt\u00f3rzy chc\u0105 pokaza\u0107 sw\u00f3j status spo\u0142eczny. Z drugiej strony, niska cena mo\u017ce sugerowa\u0107 okazj\u0119, co przyci\u0105ga konsument\u00f3w szukaj\u0105cych oszcz\u0119dno\u015bci.<\/li>\n\n\n\n<li><strong>Funkcja konkurencyjna<\/strong> \u2013 cena wp\u0142ywa na pozycj\u0119 przedsi\u0119biorstwa na rynku w por\u00f3wnaniu z konkurencj\u0105. Zbyt wysoka cena mo\u017ce przyczyni\u0107 si\u0119 do utraty klient\u00f3w na rzecz konkurencji, podczas gdy zbyt niska mo\u017ce sugerowa\u0107 ni\u017csz\u0105 jako\u015b\u0107 i wp\u0142yn\u0105\u0107 na wizerunek marki.<\/li>\n\n\n\n<li><strong>Funkcja zysku <\/strong>\u2013 cena wp\u0142ywa na poziom zysk\u00f3w przedsi\u0119biorstwa. Wysoka cena mo\u017ce przyczyni\u0107 si\u0119 do wy\u017cszych zysk\u00f3w, ale tak\u017ce spowodowa\u0107 spadek popytu, co wp\u0142ynie na zmniejszenie zysk\u00f3w. Ni\u017csza cena mo\u017ce przyci\u0105gn\u0105\u0107 klient\u00f3w, ale zarobki b\u0119d\u0105 mniejsze.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funkcje_ceny_w_marketingu_Jak_cena_wplywa_na_sprzedaz\"><\/span><strong>Funkcje ceny w marketingu. Jak cena wp\u0142ywa na sprzeda\u017c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ustalenie odpowiedniej ceny mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia sprzeda\u017cy, a nieodpowiednie \u2013 do spadku lub braku zainteresowania ofert\u0105.<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce ustalanie cen towar\u00f3w to proces skomplikowany i wymagaj\u0105cy uwzgl\u0119dnienia wielu czynnik\u00f3w. Przede wszystkim, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 koszty produkcji, dystrybucji oraz mar\u017c\u0119 sprzedawcy. Ponadto istotne s\u0105 r\u00f3wnie\u017c czynniki zewn\u0119trzne, takie jak konkurencja na rynku, trendy konsumenckie czy sezonowo\u015b\u0107.<\/p>\n\n\n\n<p><strong>Jak jednak ustali\u0107 optymaln\u0105 cen\u0119? Istnieje kilka podej\u015b\u0107<\/strong>. Jednym z nich jest strategia oparta na niskiej cenie, kt\u00f3ra ma na celu przyci\u0105gni\u0119cie klient\u00f3w i zwi\u0119kszenie udzia\u0142u w rynku. Innym podej\u015bciem jest strategia oparta na wy\u017cszej cenie, kt\u00f3ra skierowana jest do klient\u00f3w o bardziej ekskluzywnych potrzebach i preferencjach oraz pozytywnie wp\u0142ywa na wizerunek marki. Istnieje r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 zastosowania strategii dynamicznej, uwzgl\u0119dniaj\u0105cej zmienno\u015b\u0107 rynku oraz dostosowuj\u0105cej ceny do bie\u017c\u0105cych sytuacji.<\/p>\n\n\n\n<p>Nie nale\u017cy jednak zapomina\u0107 o konsekwencjach obni\u017cki cen. Cho\u0107 mo\u017ce ona przyczyni\u0107 si\u0119 do zwi\u0119kszenia sprzeda\u017cy, to w d\u0142u\u017cszej perspektywie mo\u017ce spowodowa\u0107 degradacj\u0119 wizerunku marki oraz obni\u017ck\u0119 jako\u015bci produkt\u00f3w. Z kolei podwy\u017cka ceny mo\u017ce sk\u0142oni\u0107 klient\u00f3w do szukania alternatywnych ofert na rynku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_cene_do_wyroznienia_sie_na_rynku\"><\/span><strong>Jak wykorzysta\u0107 cen\u0119 do wyr\u00f3\u017cnienia si\u0119 na rynku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W dzisiejszych czasach konkurencja na rynku jest niezwykle wysoka, a klienci coraz bardziej wymagaj\u0105cy. Aby przyci\u0105gn\u0105\u0107 ich uwag\u0119 i wyr\u00f3\u017cni\u0107 si\u0119 na rynku, firmy musz\u0105 podej\u015b\u0107 do tematu cenowego w spos\u00f3b strategiczny. Cena mo\u017ce bowiem by\u0107 skutecznym narz\u0119dziem marketingowym, kt\u00f3re pozwoli przyci\u0105gn\u0105\u0107 klient\u00f3w oraz zwi\u0119kszy\u0107 sprzeda\u017c.<\/p>\n\n\n\n<p>Jak wykorzysta\u0107 cen\u0119 do wyr\u00f3\u017cnienia si\u0119 na rynku? Kluczem do sukcesu s\u0105 skuteczne strategie cenowe. Poni\u017cej przyk\u0142adowe z nich.<\/p>\n\n\n\n<p><strong>Strategia cen penetracyjnych <\/strong>\u2013 niska cena jako przepustka do zdobycia klient\u00f3w<\/p>\n\n\n\n<p>Jedn\u0105 z najpopularniejszych strategii cenowych stosowanych przez m\u0142ode firmy i start-upy s\u0105 strategie penetracyjne. Polegaj\u0105 one na wprowadzeniu produktu b\u0105d\u017a us\u0142ugi na rynek w ni\u017cszej cenie ni\u017c konkurenci, aby szybko zyska\u0107 grono klient\u00f3w, kt\u00f3rzy b\u0119d\u0105 zainteresowani nasz\u0105 ofert\u0105 ze wzgl\u0119du na korzystny stosunek jako\u015bci do ceny. W d\u0142u\u017cszej perspektywie takie podej\u015bcie pozwala zbudowa\u0107 sobie renom\u0119, zyska\u0107 lojalno\u015b\u0107 klient\u00f3w i stopniowo wprowadza\u0107 wy\u017csze, bardziej rentowne ceny.<\/p>\n\n\n\n<p><strong>Strategia cen wysokich <\/strong>\u2013 wy\u017csza cena jako wyraz ekskluzywno\u015bci<\/p>\n\n\n\n<p>Firmy, kt\u00f3re chc\u0105 by\u0107 kojarzone z ekskluzywnym i presti\u017cowym wizerunkiem, cz\u0119sto stosuj\u0105 strategie cen wysokich. W tym przypadku kluczowe jest odpowiednie pozycjonowanie produktu oraz skupienie si\u0119 na jego wysokiej jako\u015bci, unikalnych w\u0142a\u015bciwo\u015bciach czy presti\u017cowym opakowaniu. Wysoka cena jest w tym przypadku swoistym no\u015bnikiem warto\u015bci marki i ma za zadanie przekona\u0107 konsumenta o wyj\u0105tkowo\u015bci produktu oraz jego przewadze nad konkurencj\u0105.<\/p>\n\n\n\n<p><strong>Dynamiczne wyceny <\/strong>\u2013 elastyczno\u015b\u0107 cenowa w zgodzie z popytem i poda\u017c\u0105<\/p>\n\n\n\n<p>Dynamiczne wyceny to strategia oparta na elastyczno\u015bci cenowej, kt\u00f3ra pozwala na bie\u017c\u0105ce dostosowanie optymalnej ceny produktu do sytuacji rynkowej. Stosowanie dynamicznych wycen jest szczeg\u00f3lnie popularne w bran\u017cach, gdzie popyt i poda\u017c s\u0105 zmiennymi czynnikami, takimi jak turystyka czy transport. W praktyce oznacza to, \u017ce cena za us\u0142ug\u0119 czy produkt mo\u017ce si\u0119 zmienia\u0107 w zale\u017cno\u015bci od sezonu, dnia tygodnia czy nawet pory dnia.<\/p>\n\n\n\n<p><strong>Psychologia cen<\/strong> \u2013 magia liczb ko\u0144cz\u0105cych si\u0119 na 9<\/p>\n\n\n\n<p>Innym interesuj\u0105cym aspektem, kt\u00f3ry mo\u017cna wykorzysta\u0107 w strategii cenowej, jest psychologia. Badania dowodz\u0105, \u017ce ceny zako\u0144czone na 9 s\u0105 postrzegane przez konsument\u00f3w jako ni\u017csze od tych zako\u0144czonych na 0 lub 5. Wykorzystanie tego mechanizmu mo\u017ce zwi\u0119kszy\u0107 atrakcyjno\u015b\u0107 naszej oferty i zach\u0119ci\u0107 klient\u00f3w do zakupu. Warto jednak pami\u0119ta\u0107, \u017ce nie jest to z\u0142oty \u015brodek \u2013 kluczem do sukcesu jest znalezienie odpowiedniej r\u00f3wnowagi mi\u0119dzy cen\u0105 a warto\u015bci\u0105 produktu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cena_w_marketingu_%E2%80%93_podsumowanie\"><\/span><strong>Cena w marketingu \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podsumowuj\u0105c, cena odgrywa kluczow\u0105 rol\u0119 w marketingu, poniewa\u017c wp\u0142ywa na postrzeganie warto\u015bci produktu lub us\u0142ugi przez klient\u00f3w. G\u0142\u00f3wne funkcje ceny w marketingu obejmuj\u0105 szereg aspekt\u00f3w zwi\u0105zanych z regulacj\u0105 popytu i poda\u017cy, osi\u0105ganiem zysk\u00f3w, kszta\u0142towaniem warto\u015bci dla klienta, pozycjonowaniem produktu oraz konkurowaniem z innymi przedsi\u0119biorstwami. W\u0142a\u015bciwe zarz\u0105dzanie cenami i wykorzystanie ich potencja\u0142u mo\u017ce przyczyni\u0107 si\u0119 do sukcesu firmy na rynku oraz budowania d\u0142ugotrwa\u0142ych relacji z klientami. Strategia cenowa firmy powinna by\u0107 wi\u0119c dobrze przemy\u015blana.<\/p>\n\n\n\n<p>Nale\u017cy jednak pami\u0119ta\u0107, \u017ce cena to tylko jeden z wielu czynnik\u00f3w wp\u0142ywaj\u0105cych na decyzje zakupowe konsument\u00f3w i przed jej ustaleniem nale\u017cy dok\u0142adnie pozna\u0107 potrzeby i preferencje klient\u00f3w oraz analizowa\u0107 zachowania konkurencji.<\/p><div class=\"aavrc69f3784046036\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aavrc69f3784046036 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aavrc69f3784046036 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aavrc69f3784046036 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aavrc69f3784046036 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aavrc69f3784046036 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"imhdp69f3784045fbb\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.imhdp69f3784045fbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.imhdp69f3784045fbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.imhdp69f3784045fbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.imhdp69f3784045fbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.imhdp69f3784045fbb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qluwy69f3784045f37\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qluwy69f3784045f37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qluwy69f3784045f37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qluwy69f3784045f37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qluwy69f3784045f37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qluwy69f3784045f37 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"elfcy69f3784045e96\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.elfcy69f3784045e96 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.elfcy69f3784045e96 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.elfcy69f3784045e96 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.elfcy69f3784045e96 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.elfcy69f3784045e96 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vfwvz69f3784045df8\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vfwvz69f3784045df8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vfwvz69f3784045df8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vfwvz69f3784045df8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vfwvz69f3784045df8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vfwvz69f3784045df8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"agobq69f3784045d70\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.agobq69f3784045d70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.agobq69f3784045d70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.agobq69f3784045d70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.agobq69f3784045d70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.agobq69f3784045d70 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"btpgn69f3784045ced\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.btpgn69f3784045ced {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.btpgn69f3784045ced {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.btpgn69f3784045ced {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.btpgn69f3784045ced {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.btpgn69f3784045ced {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"touih69f3784045c68\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8837 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pkczh69f3784045ac4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pkczh69f3784045ac4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pkczh69f3784045ac4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pkczh69f3784045ac4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pkczh69f3784045ac4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8837&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jakie funkcje spe\u0142nia cena w marketingu?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cena to wa\u017cny element strategii marketingowej oraz czynnik wp\u0142ywaj\u0105cy na rozw\u00f3j firmy. To, jak ustalamy warto\u015b\u0107 naszych produkt\u00f3w czy us\u0142ug, wp\u0142ywa nie tylko na osi\u0105gane przez nas zyski, ale te\u017c na odbi\u00f3r tych\u017ce produkt\u00f3w i us\u0142ug na rynku. W\u0142a\u015bciwie wykorzystana cena mo\u017ce przyci\u0105gn\u0105\u0107 klient\u00f3w, zwi\u0119kszy\u0107 konkurencyjno\u015b\u0107 przedsi\u0119biorstwa, a tak\u017ce wp\u0142yn\u0105\u0107 na postrzeganie marki. W tym [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[614,350,54,245,177,99,615,410],"class_list":{"0":"post-8837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-cena","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-marketing","12":"tag-marketing-w-sieci","14":"tag-price","15":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funkcje ceny w marketingu. 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