{"id":8880,"date":"2023-08-31T11:19:03","date_gmt":"2023-08-31T09:19:03","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8880"},"modified":"2023-08-31T11:19:06","modified_gmt":"2023-08-31T09:19:06","slug":"growth-hacking-na-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/","title":{"rendered":"Growth hacking \u2013 na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega.jpg\" alt=\"Growth hacking co to jest\n\" class=\"wp-image-8881 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Growth-hacking\u2013na-czym-polega-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, jak niekt\u00f3re start-upy potrafi\u0105 w niezwykle kr\u00f3tkim czasie zdoby\u0107 rzesze u\u017cytkownik\u00f3w, a ich produkty czy us\u0142ugi staj\u0105 si\u0119 popularne na ca\u0142ym \u015bwiecie? Wiele z nich zawdzi\u0119cza sw\u00f3j sukces tajemniczej metodzie o nazwie &#8220;growth hacking&#8221;. Je\u015bli jeste\u015b ciekaw, na czym polega to zjawisko i jak mo\u017cesz je wykorzysta\u0107 dla swojego biznesu, zapraszamy do lektury.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Growth_hacking_growth_marketing_%E2%80%93_co_to_takiego\" >Growth hacking (growth marketing) \u2013 co to takiego?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Rola_growth_hackera_%E2%80%93_na_czym_polega\" >Rola growth hackera \u2013 na czym polega?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Elementy_growth_marketingu\" >Elementy growth marketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Digital_marketing_jako_fundament_growth_hacking\" >Digital marketing jako fundament growth hacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Content_marketing_jako_kluczowy_element_strategii\" >Content marketing jako kluczowy element strategii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Lead_magnet_%E2%80%93_jak_przyciagnac_klientow\" >Lead magnet \u2013 jak przyci\u0105gn\u0105\u0107 klient\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Retention_marketing_%E2%80%93_dbanie_o_lojalnosc_klientow\" >Retention marketing \u2013 dbanie o lojalno\u015b\u0107 klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Viral_marketing_%E2%80%93_zarazanie_rynku\" >Viral marketing \u2013 zara\u017canie rynku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Marketing_automation_%E2%80%93_efektywnosc_poprzez_automatyzacje\" >Marketing automation \u2013 efektywno\u015b\u0107 poprzez automatyzacj\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Scale-up_%E2%80%93_skalowanie_biznesu\" >Scale-up \u2013 skalowanie biznesu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Strategie_growth_hacking_%E2%80%93_roznorodnosc_rozwiazan\" >Strategie growth hacking \u2013 r\u00f3\u017cnorodno\u015b\u0107 rozwi\u0105za\u0144<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Strategie_growth_hackingu\" >Strategie growth hackingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Przyklady_growth_hackingu\" >Przyk\u0142ady growth hackingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/growth-hacking-na-czym-polega\/#Jak_zaczac_swoja_przygode_z_growth_hackingiem\" >Jak zacz\u0105\u0107 swoj\u0105 przygod\u0119 z growth hackingiem?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_hacking_growth_marketing_%E2%80%93_co_to_takiego\"><\/span><strong>Growth hacking (growth marketing) \u2013 co to takiego?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co to jest growth hacking? To termin pochodz\u0105cy ze \u015bwiata start-up\u00f3w, kt\u00f3ry mo\u017cna przet\u0142umaczy\u0107 na j\u0119zyk polski jako &#8220;sztuka szybkiego wzrostu&#8221;.<\/p>\n\n\n\n<p>Growth hacking koncentruje si\u0119 na pozyskaniu liczby du\u017cej klient\u00f3w lub u\u017cytkownik\u00f3w danego produktu czy us\u0142ugi w mo\u017cliwie kr\u00f3tkim czasie, przy jednoczesnym minimalizowaniu koszt\u00f3w. Innymi s\u0142owy, <strong>growth hacking to szereg strategii<\/strong> <strong>i taktyk marketingowych<\/strong> opartych na eksperymentach, analityce oraz innowacyjnych pomys\u0142ach, kt\u00f3re pozwalaj\u0105 osi\u0105gn\u0105\u0107 szybki wzrost.<\/p>\n\n\n\n<p>Termin &#8220;growth hacker&#8221; zosta\u0142 po raz pierwszy u\u017cyty przez Seana Ellisa w 2010 roku. Jako jeden z pierwszych dostrzeg\u0142 on potrzeb\u0119 istnienia specjalist\u00f3w od wzrostu, kt\u00f3rzy koncentruj\u0105 si\u0119 na efektywno\u015bci dzia\u0142a\u0144 marketingowych i anga\u017cuj\u0105 si\u0119 w procesy strategii firmy. Przez lata zyska\u0142 popularno\u015b\u0107, a lista udanych startup\u00f3w oraz ma\u0142ych i \u015brednich przedsi\u0119biorstw korzystaj\u0105cych z tego podej\u015bcia stale si\u0119 wyd\u0142u\u017ca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rola_growth_hackera_%E2%80%93_na_czym_polega\"><\/span><strong>Rola growth hackera \u2013 na czym polega?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Growth hacker (lub growth marketer) to osoba odpowiedzialna za opracowanie strategii oraz realizacj\u0119 dzia\u0142a\u0144 maj\u0105cych na celu szybki wzrost firmy. Posiada on szerok\u0105 wiedz\u0119 z zakresu marketingu, psychologii konsumenckiej, statystyki, a tak\u017ce bieg\u0142o\u015b\u0107 w obszarze technologii cyfrowych.<\/p>\n\n\n\n<p>Growth hacker wie, jak eksperymentowa\u0107 z r\u00f3\u017cnymi technikami oraz analizowa\u0107 ich efektywno\u015bci. W oparciu o uzyskane wyniki dokonuje on bie\u017c\u0105cej <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji<\/a> dzia\u0142a\u0144 promocyjnych i sprzeda\u017cowych, wprowadzaj\u0105c niezb\u0119dne zmiany w strategii marketingowej firmy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_growth_marketingu\"><\/span><strong>Elementy growth marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_marketing_jako_fundament_growth_hacking\"><\/span><strong>Digital marketing jako fundament growth hacking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podstaw\u0105 growth hacking jest digital marketing, czyli marketing prowadzony w kanale online. Jego celem jest dotarcie do jak najszerszego grona odbiorc\u00f3w oraz dostarczenie im warto\u015bciowych tre\u015bci. Dzi\u0119ki wykorzystaniu narz\u0119dzi takich jak <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a>, social media, content marketing czy SEO (optymalizacja stron internetowych), firmy s\u0105 w stanie skutecznie promowa\u0107 swoje produkty i us\u0142ugi, zach\u0119caj\u0105c potencjalnych klient\u00f3w do skorzystania z ich oferty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing_jako_kluczowy_element_strategii\"><\/span><strong>Content marketing jako kluczowy element strategii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing to jedna z najwa\u017cniejszych technik wykorzystywanych w growth hackingu. Polega on na tworzeniu i udost\u0119pnianiu warto\u015bciowych, atrakcyjnych oraz spersonalizowanych tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 uwag\u0119 odbiorc\u00f3w i zach\u0119c\u0105 ich do dalszego zaanga\u017cowania z firm\u0105.<\/p>\n\n\n\n<p>Dobrej jako\u015bci artyku\u0142y, materia\u0142y wideo, infografiki czy podcasty s\u0105 nie tylko skutecznym narz\u0119dziem do zbudowania marki, ale tak\u017ce doskona\u0142ym sposobem na dotarcie do nowych odbiorc\u00f3w oraz utrzymanie zainteresowania istniej\u0105cych klient\u00f3w. Ponadto, <strong>publikowanie warto\u015bciowych tre\u015bci wp\u0142ywa na postrzeganie firmy jako eksperta<\/strong> w danej dziedzinie, co mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci w d\u0142ugiej perspektywie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_magnet_%E2%80%93_jak_przyciagnac_klientow\"><\/span><strong>Lead magnet \u2013 jak przyci\u0105gn\u0105\u0107 klient\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\">Lead<\/a> magnet to narz\u0119dzie stosowane przez growth hacker\u00f3w, kt\u00f3re pozwala na przyci\u0105gni\u0119cie uwagi potencjalnych klient\u00f3w i zach\u0119cenie ich do dalszego nawi\u0105zania kontaktu z firm\u0105. Mo\u017ce to by\u0107 na przyk\u0142ad <strong>darmowy e-book, szkolenie online, kalkulator czy raport specjalny<\/strong> \u2013 cokolwiek, co dostarcza warto\u015bci u\u017cytkownikowi i sprawia, \u017ce b\u0119dzie on chcia\u0142 pozna\u0107 ofert\u0119 firmy bli\u017cej.<\/p>\n\n\n\n<p>Wa\u017cne jest jednak, aby lead magnet nie by\u0142 jedynie chwytem maj\u0105cym na celu zdobycie danych kontaktowych klient\u00f3w. Powinien by\u0107 warto\u015bciow\u0105 tre\u015bci\u0105, kt\u00f3ra rzeczywi\u015bcie pomo\u017ce u\u017cytkownikowi rozwi\u0105za\u0107 jego problem lub zaspokoi\u0107 potrzeb\u0119. W ten spos\u00f3b firma buduje zaufanie wobec swojej marki oraz przekszta\u0142ca zainteresowanych u\u017cytkownik\u00f3w w lojalnych klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retention_marketing_%E2%80%93_dbanie_o_lojalnosc_klientow\"><\/span><strong>Retention marketing \u2013 dbanie o lojalno\u015b\u0107 klient\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ciekawym rozwi\u0105zaniem jest r\u00f3wnie\u017c retention marketing, czyli <strong>d\u0105\u017cenie do utrzymania d\u0142ugotrwa\u0142ych relacji z klientami<\/strong> oraz dbanie o ich lojalno\u015b\u0107. W praktyce oznacza to monitorowanie satysfakcji klient\u00f3w, analizowanie ich potrzeb, zachowa\u0144 oraz preferencji oraz dostosowywanie oferty firmy do tych wymog\u00f3w. Retention marketing jest niezwykle wa\u017cny, gdy\u017c zadowolony i lojalny klient cz\u0119sto decyduje si\u0119 na kolejne zakupy, a tak\u017ce poleca dan\u0105 mark\u0119 innym osobom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viral_marketing_%E2%80%93_zarazanie_rynku\"><\/span><strong>Viral marketing \u2013 zara\u017canie rynku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Viral marketing to strategia opieraj\u0105ca si\u0119 na tworzeniu materia\u0142\u00f3w marketingowych, kt\u00f3re szybko rozprzestrzeniaj\u0105 si\u0119 w sieci za spraw\u0105 udost\u0119pniania ich przez u\u017cytkownik\u00f3w. Cel tego typu dzia\u0142a\u0144 jest prosty &#8211; pozwoli\u0107 firmie na dotarcie do jak najwi\u0119kszej liczby os\u00f3b w jak najkr\u00f3tszym czasie. Stworzenie skutecznej kampanii wirusowej mo\u017ce przyczyni\u0107 si\u0119 do dynamicznego wzrostu liczby klient\u00f3w oraz znacznego zwi\u0119kszenia zysk\u00f3w firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_automation_%E2%80%93_efektywnosc_poprzez_automatyzacje\"><\/span><strong>Marketing automation \u2013 efektywno\u015b\u0107 poprzez automatyzacj\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W procesie growth hacking niezmiernie wa\u017cna jest automatyzacja <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><span class=\"hs-cta-node hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\" id=\"hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-9927ccc6-b031-4929-b5bb-67b543ccdff8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8.png\" alt=\"dzia\u0142a\u0144 marketingowych\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9927ccc6-b031-4929-b5bb-67b543ccdff8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Marketing automation to wykorzystanie technologii, kt\u00f3re pozwalaj\u0105 na przeprowadzenie wielu zada\u0144 bez konieczno\u015bci anga\u017cowania du\u017cej liczby pracownik\u00f3w. Przyk\u0142ady takich rozwi\u0105za\u0144 to <strong>systemy do zarz\u0105dzania tre\u015bci\u0105, automatyzacja e-mail marketingu czy narz\u0119dzia analityczne<\/strong>. Dzi\u0119ki nim mo\u017cna szybciej reagowa\u0107 na potrzeby klient\u00f3w, \u015bledzi\u0107 wyniki dzia\u0142a\u0144 oraz optymalizowa\u0107 strategie marketingowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scale-up_%E2%80%93_skalowanie_biznesu\"><\/span><strong>Scale-up \u2013 skalowanie biznesu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niezwykle wa\u017cnym etapem w procesie growth hacking jest scale-up, czyli <strong>szybkie skalowanie dzia\u0142alno\u015bci firmy<\/strong>. Tu wa\u017cne jest, aby przedsi\u0119biorstwo by\u0142o w stanie obs\u0142u\u017cy\u0107 rosn\u0105c\u0105 liczb\u0119 klient\u00f3w oraz zasoby potrzebne do realizacji zwi\u0119kszonych zam\u00f3wie\u0144. W praktyce mo\u017ce to oznacza\u0107 zwi\u0119kszenie zatrudnienia, rozbudow\u0119 infrastruktury czy poszerzenie oferty produktowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategie_growth_hacking_%E2%80%93_roznorodnosc_rozwiazan\"><\/span><strong>Strategie growth hacking \u2013 r\u00f3\u017cnorodno\u015b\u0107 rozwi\u0105za\u0144<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce growth hacking nie opiera si\u0119 na jednej konkretnej strategii, lecz na po\u0142\u0105czeniu r\u00f3\u017cnorodnych dzia\u0142a\u0144. Firmy mog\u0105 korzysta\u0107 z wielu metod, takich jak eksperymentowanie z r\u00f3\u017cnymi narz\u0119dziami marketingowymi, analiza danych i indywidualne podej\u015bcie do klient\u00f3w czy stosowanie innowacji technologicznych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategie_growth_hackingu\"><\/span><strong>Strategie growth hackingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sukces growth hackingu bazuje na umiej\u0119tno\u015bci odkrywania nowych, nieszablonowych i efektywnych rozwi\u0105za\u0144 promocyjnych. Oto kilka strategii, kt\u00f3re mo\u017cna wdro\u017cy\u0107 w swoim przedsi\u0119biorstwie, aby zwi\u0119kszy\u0107 jego dynamik\u0119 wzrostu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stawianie na warto\u015b\u0107 produktu<\/strong>. Growth hackerzy zwracaj\u0105 uwag\u0119 na to, aby produkt lub us\u0142uga oferowana przez firm\u0119 by\u0142a atrakcyjna dla klient\u00f3w nie tylko cenowo, ale przede wszystkim jako\u015bciowo. Przedsi\u0119biorstwo musi wyr\u00f3\u017cnia\u0107 si\u0119 na tle konkurencji i wprowadza\u0107 nowe rozwi\u0105zania, kt\u00f3re b\u0119d\u0105 budowa\u0107 lojalno\u015b\u0107 klient\u00f3w.<\/li>\n\n\n\n<li><strong>Testowanie hipotez<\/strong>. W analizie rynku istotne jest przeprowadzenie bada\u0144 maj\u0105cych na celu sprawdzenie, czy dana hipoteza ma potencja\u0142 do osi\u0105gni\u0119cia sukcesu. Testowanie r\u00f3\u017cnych wariant\u00f3w marketingowych pozwala na ocen\u0119 ich skuteczno\u015bci oraz wybranie najlepszych dla danego biznesu.<\/li>\n\n\n\n<li><strong>Zadowolenie klienta<\/strong>. Growth hackerzy zdaj\u0105 sobie spraw\u0119, \u017ce zadowolony klient to najlepsza reklama firmy. Dlatego warto inwestowa\u0107 w obs\u0142ug\u0119 klienta oraz stale pracowa\u0107 nad doskonaleniem produkt\u00f3w i us\u0142ug, kt\u00f3re oferuje firma. W ten spos\u00f3b mo\u017cna zbudowa\u0107 renom\u0119 i pozyska\u0107 nowych odbiorc\u00f3w.<\/li>\n\n\n\n<li><strong>Zaanga\u017cowanie u\u017cytkownik\u00f3w<\/strong>. Zaanga\u017cowanie klient\u00f3w w proces rozwoju firmy jest kluczem do sukcesu. Warto stworzy\u0107 przestrze\u0144 do komunikacji z klientami, np. poprzez media spo\u0142eczno\u015bciowe czy blogi, gdzie b\u0119d\u0105 mogli dzieli\u0107 si\u0119 swoimi opiniami i pomys\u0142ami na rozw\u00f3j firmy. To doskona\u0142a okazja do zdobycia warto\u015bciowych danych od samych u\u017cytkownik\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_growth_hackingu\"><\/span><strong>Przyk\u0142ady growth hackingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wspomnieli\u015bmy, historia rynku start-up\u00f3w obfituje w spektakularne sukcesy dzi\u0119ki zastosowaniu growth hackingu. Jednym z nich jest <strong>Dropbox<\/strong> \u2013 firma, kt\u00f3ra dzi\u0119ki innowacyjnemu programowi polece\u0144 zyska\u0142a miliony nowych u\u017cytkownik\u00f3w w zaledwie kilka miesi\u0119cy. Innym przyk\u0142adem mo\u017ce by\u0107 <strong>Airbnb<\/strong>, kt\u00f3ry za pomoc\u0105 techniki &#8220;cross-posting&#8221; umo\u017cliwi\u0142 swoim u\u017cytkownikom automatyczne dodawanie og\u0142osze\u0144 na portalu <strong>Craigslist<\/strong>, co przyczyni\u0142o si\u0119 do zwi\u0119kszenia liczby rezerwacji i rozpoznawalno\u015bci marki na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zaczac_swoja_przygode_z_growth_hackingiem\"><\/span><strong>Jak zacz\u0105\u0107 swoj\u0105 przygod\u0119 z growth hackingiem?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli chcesz wykorzysta\u0107 potencja\u0142 growth hackingu w swojej firmie, warto zacz\u0105\u0107 od kilku kluczowych krok\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, dobrze zdefiniuj cel swojej kampanii oraz metryki, kt\u00f3re pozwol\u0105 Ci sprawdzi\u0107 jej efektywno\u015b\u0107.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, przeprowad\u017a <em>thorough research of your target audience<\/em> oraz konkurencji &#8211; dobrze znaj\u0105c ich potrzeby, \u0142atwiej Ci b\u0119dzie opracowa\u0107 kreatywne rozwi\u0105zania.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, stawiaj na eksperymenty i nie b\u00f3j si\u0119 testowa\u0107 r\u00f3\u017cnych pomys\u0142\u00f3w \u2013 tylko w ten spos\u00f3b mo\u017cesz odkry\u0107, kt\u00f3re z nich przynios\u0105 Ci realne korzy\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>Growth hacking to metoda, kt\u00f3ra mo\u017ce przynie\u015b\u0107 Twojemu biznesowi wiele korzy\u015bci. Pami\u0119taj jednak, \u017ce aby odnie\u015b\u0107 sukces, konieczne jest ci\u0105g\u0142e monitorowanie wynik\u00f3w, analityka oraz modyfikacja strategii w oparciu o uzyskane dane. By\u0107 mo\u017ce w\u0142a\u015bnie dzi\u0119ki growth hacking uda Ci si\u0119 wprowadzi\u0107 swoj\u0105 firm\u0119 na szczyty rynkowych ranking\u00f3w i zdoby\u0107 serca klient\u00f3w.<\/p><div class=\"rlwpg69f2b8ac5164e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rlwpg69f2b8ac5164e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rlwpg69f2b8ac5164e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rlwpg69f2b8ac5164e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rlwpg69f2b8ac5164e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rlwpg69f2b8ac5164e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wqnyt69f2b8ac515a4\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wqnyt69f2b8ac515a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wqnyt69f2b8ac515a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wqnyt69f2b8ac515a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wqnyt69f2b8ac515a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wqnyt69f2b8ac515a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rxlxy69f2b8ac50596\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rxlxy69f2b8ac50596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rxlxy69f2b8ac50596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rxlxy69f2b8ac50596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rxlxy69f2b8ac50596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rxlxy69f2b8ac50596 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rqzax69f2b8ac5051e\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rqzax69f2b8ac5051e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rqzax69f2b8ac5051e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rqzax69f2b8ac5051e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rqzax69f2b8ac5051e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rqzax69f2b8ac5051e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dxsnt69f2b8ac504a4\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dxsnt69f2b8ac504a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dxsnt69f2b8ac504a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dxsnt69f2b8ac504a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dxsnt69f2b8ac504a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dxsnt69f2b8ac504a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jszip69f2b8ac50425\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jszip69f2b8ac50425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jszip69f2b8ac50425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jszip69f2b8ac50425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jszip69f2b8ac50425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jszip69f2b8ac50425 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dmpki69f2b8ac503ab\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dmpki69f2b8ac503ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dmpki69f2b8ac503ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dmpki69f2b8ac503ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dmpki69f2b8ac503ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dmpki69f2b8ac503ab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"owiij69f2b8ac50337\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8880 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, jak niekt\u00f3re start-upy potrafi\u0105 w niezwykle kr\u00f3tkim czasie zdoby\u0107 rzesze u\u017cytkownik\u00f3w, a ich produkty czy us\u0142ugi staj\u0105 si\u0119 popularne na ca\u0142ym \u015bwiecie? Wiele z nich zawdzi\u0119cza sw\u00f3j sukces tajemniczej metodzie o nazwie &#8220;growth hacking&#8221;. Je\u015bli jeste\u015b ciekaw, na czym polega to zjawisko i jak mo\u017cesz je wykorzysta\u0107 dla swojego biznesu, zapraszamy [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,623,622,245,177,99,125,241,410,378],"class_list":{"0":"post-8880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-ciekawostka","9":"tag-ciekawostki-2","11":"tag-hacking","12":"tag-marketing","13":"tag-marketing-w-sieci","15":"tag-social-media","16":"tag-social-media-marketing","17":"tag-strategia-marketingowa","18":"tag-zarzadzanie-firma"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth hacking \u2013 co to jest? - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz pozna\u0107 nowe strategie marketingowe? 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