{"id":8896,"date":"2023-09-01T15:12:29","date_gmt":"2023-09-01T13:12:29","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8896"},"modified":"2026-04-28T11:20:23","modified_gmt":"2026-04-28T09:20:23","slug":"marketing-7p-czym-rozni-sie-od-strategii-4p","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/","title":{"rendered":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg\" alt=\"Model marketingu 7P\" class=\"wp-image-8915 colorbox-8896 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W dynamicznym \u015bwiecie biznesu, gdzie konkurencja jest zaci\u0119ta, a rynek nieustannie si\u0119 zmienia, firmy musz\u0105 by\u0107 elastyczne i innowacyjne, aby utrzyma\u0107 swoj\u0105 pozycj\u0119 na rynku i przyci\u0105gn\u0105\u0107 nowych klient\u00f3w. Jednym z kluczowych element\u00f3w sukcesu w takim otoczeniu jest skuteczna strategia marketingowa. Marketing 7P to rozszerzona wersja popularnej koncepcji marketingu 4P, kt\u00f3ra pozwala na kompleksowe spojrzenie na dzia\u0142ania marketingowe i lepsze stosowanie ich w praktyce. Na czym polegaj\u0105 oba modele? Podpowiadamy!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Co_to_jest_marketing_mix\" >Co to jest marketing mix?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#4P_marketing_mix_co_to_jest\" >4P marketing mix: co to jest?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Elementy_modelu_4P\" >Elementy modelu 4P<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Koncepcja_marketing_mix_7P_%E2%80%93_rozszerzenie_modelu_4P\" >Koncepcja marketing mix 7P \u2013 rozszerzenie modelu 4P<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Elementy_narzedzia_marketingu_mix_7P\" >Elementy \/ narz\u0119dzia marketingu mix 7P<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Strategia_marketing_mix_7P_%E2%80%93_korzysci_plynace_z_zastosowania\" >Strategia marketing mix 7P \u2013 korzy\u015bci p\u0142yn\u0105ce z zastosowania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Marketing_7P_dla_firmy_%E2%80%93_gdzie_jest_stosowany\" >Marketing 7P dla firmy \u2013 gdzie jest stosowany?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#Formula_4C_w_marketingu_mix\" >Formu\u0142a 4C w marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#7P_marketing_mix_%E2%80%93_podsumowanie\" >7P marketing mix \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_marketing_mix\"><\/span><strong>Co to jest marketing mix?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing mix to zestaw strategicznych narz\u0119dzi marketingowych, kt\u00f3re przedsi\u0119biorstwo wykorzystuje, by efektywnie osi\u0105ga\u0107 swoje cele na rynku. Koncepcja marketingu mix zosta\u0142a wprowadzona przez Neila Borden&#8217;a w latach 50. XX wieku i od tego czasu ulega\u0142a wielokrotnym modyfikacjom, aby dostosowa\u0107 si\u0119 do zmieniaj\u0105cych si\u0119 reali\u00f3w rynkowych. Najbardziej popularna jest wersja 4P, kt\u00f3r\u0105 opracowa\u0142 Jerome McCarthy oraz rozbudowana wersja 7P model. Warto te\u017c wspomnie\u0107 o coraz popularniejszym podej\u015bciu 4C.<\/p>\n\n\n\n<p>W dalszej cz\u0119\u015bci artyku\u0142u wyja\u015bniamy, co oznaczaj\u0105 te skr\u00f3ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4P_marketing_mix_co_to_jest\"><\/span><strong>4P marketing mix: co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zanim przejdziemy do om\u00f3wienia koncepcji marketingu 7P, warto przybli\u017cy\u0107 ide\u0119 marketingu 4P, kt\u00f3ra jest podstaw\u0105 dla p\u00f3\u017aniejszego rozwoju tej teorii. Marketing 4P, znany r\u00f3wnie\u017c jako marketingowy mix produktu, zosta\u0142 opracowany przez Edmunda Jerome McCarthy&#8217;ego w latach 60. XX wieku i stanowi model opisuj\u0105cy cztery g\u0142\u00f3wne elementy dzia\u0142a\u0144 marketingowych firmy. Sk\u0142adaj\u0105 si\u0119 na niego nast\u0119puj\u0105ce komponenty, zwane zmiennymi marketingowymi lub &#8220;czterema P&#8221;: produkt, cena, miejsce, promocja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_modelu_4P\"><\/span><strong>Elementy modelu 4P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produkt (Product)<\/strong> \u2013 obejmuje wszystkie cechy fizyczne i nie-fizyczne oferowanej na rynku us\u0142ugi lub towaru oraz spos\u00f3b, w jaki firma przedstawia go klientom. Produkt musi spe\u0142nia\u0107 oczekiwania odbiorc\u00f3w, a jednocze\u015bnie wyr\u00f3\u017cnia\u0107 si\u0119 na tle konkurencji.<\/li>\n\n\n\n<li><strong>Cena (product price) <\/strong>\u2013 warto\u015b\u0107, jak\u0105 konsumenci s\u0105 gotowi zap\u0142aci\u0107 za produkt lub us\u0142ug\u0119. Cena powinna by\u0107 konkurencyjna, ale przy tym zapewnia\u0107 rentowno\u015b\u0107 dzia\u0142alno\u015bci. Wyznaczenie odpowiedniej ceny wymaga m.in. analizy koszt\u00f3w produkcji, mar\u017cy, popytu oraz poziomu cen oferowanych przez konkurent\u00f3w.<\/li>\n\n\n\n<li><strong>Miejsce (Place)<\/strong> \u2013 dotyczy strategii zwi\u0105zanej z dostarczaniem produktu do klienta, obejmuj\u0105c zar\u00f3wno wyb\u00f3r kana\u0142\u00f3w dystrybucji, jak i lokalizacji punkt\u00f3w sprzeda\u017cy. Wa\u017cne jest, aby produkt by\u0142 \u0142atwo dost\u0119pny dla docelowej grupy odbiorc\u00f3w.<\/li>\n\n\n\n<li><strong>Promocja (Promotion)<\/strong> \u2013 dzia\u0142ania marketingowe maj\u0105ce na celu zwi\u0119kszenie \u015bwiadomo\u015bci klient\u00f3w o produkcie oraz zach\u0119cenie ich do zakupu. Promocja obejmuje r\u00f3\u017cnorodne formy komunikacji marketingowej, takie jak reklama, public relations czy sprzeda\u017c osobista.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koncepcja_marketing_mix_7P_%E2%80%93_rozszerzenie_modelu_4P\"><\/span><strong>Koncepcja marketing mix 7P \u2013 rozszerzenie modelu 4P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W miar\u0119 rozwoju rynku i pojawienia si\u0119 nowych wyzwa\u0144 eksperci zacz\u0119li poszukiwa\u0107 sposob\u00f3w na uzupe\u0142nienie klasycznej koncepcji marketingu 4P. W rezultacie powsta\u0142 marketing mix 7P, kt\u00f3ry opr\u00f3cz wspomnianych wcze\u015bniej czterech element\u00f3w, zawiera r\u00f3wnie\u017c trzy dodatkowe sk\u0142adowe instrumenty marketingu mix 7P. S\u0105 to ludzie (People), procesy (Processes) oraz dowody \u015bwiadczenia us\u0142ug (Physical Evidence).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_narzedzia_marketingu_mix_7P\"><\/span><strong>Elementy \/ narz\u0119dzia marketingu mix 7P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ludzie (People)<\/strong> \u2013 ten element odnosi si\u0119 do kompetencji i umiej\u0119tno\u015bci pracownik\u00f3w firmy, kt\u00f3rzy bezpo\u015brednio lub po\u015brednio uczestnicz\u0105 w procesie dostarczania produkt\u00f3w i us\u0142ug. W powszechnie stosowanej strategii 4P pomija si\u0119 t\u0119 kwesti\u0119, podczas gdy w marketingu 7P podkre\u015bla si\u0119 wag\u0119 odpowiedniego szkolenia, motywowania i anga\u017cowania personelu.<\/li>\n\n\n\n<li><strong>Procesy (Processes) <\/strong>\u2013 s\u0105 to procedury oraz metody stosowane przez firm\u0119 w celu zapewnienia sprawnego funkcjonowania przedsi\u0119biorstwa i efektywnego zarz\u0105dzania zasobami. Aby osi\u0105gn\u0105\u0107 sukces na rynku, firma musi opracowa\u0107 efektywne procesy zar\u00f3wno wewn\u0119trzne, jak i zewn\u0119trzne, kt\u00f3re uwzgl\u0119dniaj\u0105 specyfik\u0119 przedsi\u0119biorstwa oraz bran\u017cy.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dowody \u015bwiadczenia us\u0142ug \/ (Physical Evidence)<\/strong> \u2013 w marketingu 7P zwraca si\u0119 uwag\u0119 na konkretne dowody materialne \u015bwiadczenia us\u0142ug, kt\u00f3re pozwalaj\u0105 klientom oceni\u0107 jako\u015b\u0107 oferowanej przez firm\u0119 us\u0142ugi. Takimi dowodami mog\u0105 by\u0107 np. wygl\u0105d wn\u0119trza sklepu, <a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28\">strona internetowa<\/a>, spos\u00f3b prezentacji produkt\u00f3w czy jako\u015b\u0107 obs\u0142ugi klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_marketing_mix_7P_%E2%80%93_korzysci_plynace_z_zastosowania\"><\/span><strong>Strategia marketing mix 7P \u2013 korzy\u015bci p\u0142yn\u0105ce z zastosowania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rozszerzenie klasycznej koncepcji marketingu 4P do marketingu 7P pozwala na uwzgl\u0119dnienie wi\u0119kszej liczby czynnik\u00f3w, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na sukces przedsi\u0119biorstwa. Poni\u017cej prezentujemy niekt\u00f3re korzy\u015bci p\u0142yn\u0105ce z tego podej\u015bcia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Holistyczne podej\u015bcie do strategii marketingowej \u2013 dzi\u0119ki uwzgl\u0119dnieniu dodatkowych element\u00f3w takich jak ludzie, procesy i dowody \u015bwiadczenia us\u0142ug, firma mo\u017ce skoncentrowa\u0107 si\u0119 na wszystkich aspektach swojego modelu biznesowego. Tym samym strategia marketingowa staje si\u0119 bardziej kompleksowa i holistyczna, co pozwala osi\u0105gn\u0105\u0107 lepsze rezultaty.<\/li>\n\n\n\n<li>Wi\u0119ksza konkurencyjno\u015b\u0107 \u2013 w dzisiejszych czasach klienci oczekuj\u0105, \u017ce przedsi\u0119biorstwa b\u0119d\u0105 dostarcza\u0107 im nie tylko wysokiej jako\u015bci produkty, ale r\u00f3wnie\u017c profesjonalne us\u0142ugi oraz przejrzyste i \u0142atwe w obs\u0142udze procesy. W\u0142a\u015bnie dlatego podmioty korzystaj\u0105ce z marketingu 7P s\u0105 lepiej przygotowane do sprostania tym wyzwaniom i utrzymania konkurencyjnej pozycji na rynku.<\/li>\n\n\n\n<li>Zadowolenie klienta \u2013 poprzez uwzgl\u0119dnienie potrzeb i oczekiwa\u0144 klient\u00f3w w r\u00f3\u017cnych aspektach swojej dzia\u0142alno\u015bci, przedsi\u0119biorstwo zwi\u0119ksza szanse na budowanie trwa\u0142ych relacji z klientem (customer relationships) oraz utrzymanie jego lojalno\u015bci. Marketing 7P pozwala na wi\u0119ksze skupienie si\u0119 na obszarach, kt\u00f3re maj\u0105 bezpo\u015bredni wp\u0142yw na zadowolenie klienta.<\/li>\n\n\n\n<li>Efektywno\u015b\u0107 operacyjna \u2013 kiedy firma uwzgl\u0119dnia w swojej strategii marketingowej procesy i ludzi, mo\u017ce osi\u0105gn\u0105\u0107 wi\u0119ksz\u0105 efektywno\u015b\u0107 operacyjn\u0105 oraz lepsze wyniki finansowe. Podmioty stosuj\u0105ce marketing 7P mog\u0105 zoptymalizowa\u0107 koszty i zyski, a jednocze\u015bnie zwi\u0119ksza\u0107 warto\u015b\u0107 dostarczan\u0105 klientom.<\/li>\n\n\n\n<li>Budowanie wizerunku marki &#8211; skoncentrowanie si\u0119 na dowodach fizycznych oraz jako\u015bci obs\u0142ugi klienta sprawia, \u017ce budowany jest wizerunek firmy (company image) oraz d\u0142ugotrwa\u0142a lojalno\u015b\u0107 klient\u00f3w.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_7P_dla_firmy_%E2%80%93_gdzie_jest_stosowany\"><\/span><strong>Marketing 7P dla firmy \u2013 gdzie jest stosowany?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing mix 7P mo\u017ce by\u0107 wykorzystywany w r\u00f3\u017cnych bran\u017cach i dziedzinach gospodarki, jednak\u017ce szczeg\u00f3lnie istotne jest jego zastosowanie w sektorze us\u0142ug, kt\u00f3ry charakteryzuje si\u0119 swoist\u0105 niematerialno\u015bci\u0105, nieod\u0142\u0105cznym uczestnictwem klienta w procesie \u015bwiadczenia us\u0142ug i wyj\u0105tkow\u0105 rol\u0105 pracownik\u00f3w. Poni\u017cej przedstawiamy kilka bran\u017c, w kt\u00f3rych formula 7p mo\u017ce przynie\u015b\u0107 szczeg\u00f3lne korzy\u015bci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>turystyka i hotelarstwo,<\/li>\n\n\n\n<li>bankowo\u015b\u0107 i ubezpieczenia,<\/li>\n\n\n\n<li>edukacja,<\/li>\n\n\n\n<li>medycyna,<\/li>\n\n\n\n<li>handel detaliczny.<\/li>\n<\/ul>\n\n\n\n<p>Koncepcja 7P marketing mix to wszechstronna strategia, kt\u00f3ra pozwala przedsi\u0119biorstwom z r\u00f3\u017cnych bran\u017c skutecznie zarz\u0105dza\u0107 swoj\u0105 ofert\u0105 oraz procesami biznesowymi. Stosowanie marketingu-mix 7P umo\u017cliwia lepsze zrozumienie potrzeb klient\u00f3w, zwi\u0119kszenie konkurencyjno\u015bci, optymalizacj\u0119 proces\u00f3w oraz budowanie solidnego wizerunku marki. Warto wi\u0119c rozwa\u017cy\u0107 jego wdro\u017cenie w prowadzonej dzia\u0142alno\u015bci gospodarczej, by osi\u0105gn\u0105\u0107 sukces na dynamicznie zmieniaj\u0105cym si\u0119 rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_4C_w_marketingu_mix\"><\/span><strong>Formu\u0142a 4C w marketingu mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W ostatnich latach coraz wi\u0119ksz\u0105 popularno\u015b\u0107 zdobywa r\u00f3wnie\u017c model marketing 4C, czyli nowoczesne i konsumenckie podej\u015bcie do strategii marketingowych. Wyr\u00f3\u017cnia si\u0119 tu cztery elementy kluczowe dla rynku konsumenckiego, takie jak klient (customer), koszt (cost), komunikacja (communication) i wygoda (convenience).<\/p>\n\n\n\n<p>W przeciwie\u0144stwie do tradycyjnych modeli marketingu mix, formu\u0142a 4C koncentruje si\u0119 na potrzebach i oczekiwaniach konsument\u00f3w, stawiaj\u0105c ich na pierwszym miejscu. Dzi\u0119ki temu firmy maj\u0105 szans\u0119 osi\u0105gn\u0105\u0107 sukces na wsp\u00f3\u0142czesnym, konkurencyjnym rynku. To r\u00f3wnie\u017c doskona\u0142y spos\u00f3b na budowanie trwa\u0142ych relacji z odbiorcami oraz wyr\u00f3\u017cnienie si\u0119 w t\u0142umie konkurent\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7P_marketing_mix_%E2%80%93_podsumowanie\"><\/span><strong>7P marketing mix \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podsumowuj\u0105c, formu\u0142a 7p w marketingu mix to rozszerzona wersja koncepcji 4P, kt\u00f3ra pozwala firmom na bardziej holistyczne podej\u015bcie do swojej strategii marketingowej. Dzi\u0119ki uwzgl\u0119dnieniu kluczowych element\u00f3w, takich jak ludzie, fizyczne dowody, procesy, podmioty stosuj\u0105ce marketing 7P s\u0105 lepiej przygotowane do wyzwa\u0144 wsp\u00f3\u0142czesnego rynku i osi\u0105gaj\u0105 lepsze rezultaty w swojej dzia\u0142alno\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>Potrzebujesz pomocy w prowadzeniu skutecznych dzia\u0142a\u0144 marketingowych? Skorzystaj z pomocy doradc\u00f3w internetowych WeNet. Specjali\u015bci przygotuj\u0105 dla Ciebie odpowiedni\u0105 strategi\u0119 i b\u0119d\u0105 j\u0105 umiej\u0119tnie realizowa\u0107. Wsp\u00f3\u0142praca z ekspertami to przepis na sukces i spos\u00f3b na osi\u0105ganie satysfakcjonuj\u0105cych wynik\u00f3w. Dowiedz si\u0119 wi\u0119cej o ofercie na WeNet.pl.<\/p><div class=\"njipj69f2b1847dfb2\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.njipj69f2b1847dfb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.njipj69f2b1847dfb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.njipj69f2b1847dfb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.njipj69f2b1847dfb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.njipj69f2b1847dfb2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tjmzd69f2b1847df2d\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tjmzd69f2b1847df2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tjmzd69f2b1847df2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tjmzd69f2b1847df2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tjmzd69f2b1847df2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tjmzd69f2b1847df2d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uwfzz69f2b1847de98\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uwfzz69f2b1847de98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uwfzz69f2b1847de98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uwfzz69f2b1847de98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uwfzz69f2b1847de98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uwfzz69f2b1847de98 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vapxj69f2b1847d566\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vapxj69f2b1847d566 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vapxj69f2b1847d566 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vapxj69f2b1847d566 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vapxj69f2b1847d566 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vapxj69f2b1847d566 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ikczp69f2b1847ce6e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ikczp69f2b1847ce6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ikczp69f2b1847ce6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ikczp69f2b1847ce6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ikczp69f2b1847ce6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ikczp69f2b1847ce6e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fpome69f2b1847cdfb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fpome69f2b1847cdfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fpome69f2b1847cdfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fpome69f2b1847cdfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fpome69f2b1847cdfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fpome69f2b1847cdfb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xuqye69f2b1847cd85\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xuqye69f2b1847cd85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xuqye69f2b1847cd85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xuqye69f2b1847cd85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xuqye69f2b1847cd85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xuqye69f2b1847cd85 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fhdmb69f2b1847cce5\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fhdmb69f2b1847cce5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fhdmb69f2b1847cce5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fhdmb69f2b1847cce5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fhdmb69f2b1847cce5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fhdmb69f2b1847cce5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"brqvi69f2b1847c93a\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.brqvi69f2b1847c93a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.brqvi69f2b1847c93a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.brqvi69f2b1847c93a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.brqvi69f2b1847c93a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.brqvi69f2b1847c93a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cvifd69f2b1847c89e\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cvifd69f2b1847c89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cvifd69f2b1847c89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cvifd69f2b1847c89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cvifd69f2b1847c89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cvifd69f2b1847c89e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pbsji69f2b1847c7f2\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8896 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pbsji69f2b1847c7f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pbsji69f2b1847c7f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pbsji69f2b1847c7f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pbsji69f2b1847c7f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pbsji69f2b1847c7f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8896&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W dynamicznym \u015bwiecie biznesu, gdzie konkurencja jest zaci\u0119ta, a rynek nieustannie si\u0119 zmienia, firmy musz\u0105 by\u0107 elastyczne i innowacyjne, aby utrzyma\u0107 swoj\u0105 pozycj\u0119 na rynku i przyci\u0105gn\u0105\u0107 nowych klient\u00f3w. Jednym z kluczowych element\u00f3w sukcesu w takim otoczeniu jest skuteczna strategia marketingowa. Marketing 7P to rozszerzona wersja popularnej koncepcji marketingu 4P, kt\u00f3ra pozwala na kompleksowe spojrzenie [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[626,145,54,245,99,410,378],"class_list":{"0":"post-8896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-7p","9":"tag-blog","10":"tag-ciekawostki-2","11":"tag-marketing","13":"tag-strategia-marketingowa","14":"tag-zarzadzanie-firma"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?\" \/>\n<meta property=\"og:description\" content=\"W dynamicznym \u015bwiecie biznesu, gdzie konkurencja jest zaci\u0119ta, a rynek nieustannie si\u0119 zmienia, firmy musz\u0105 by\u0107 elastyczne i innowacyjne, aby utrzyma\u0107 swoj\u0105 pozycj\u0119 na rynku i przyci\u0105gn\u0105\u0107 nowych klient\u00f3w. Jednym z kluczowych element\u00f3w sukcesu w takim otoczeniu jest skuteczna strategia marketingowa. Marketing 7P to rozszerzona wersja popularnej koncepcji marketingu 4P, kt\u00f3ra pozwala na kompleksowe spojrzenie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T13:12:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T09:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/","og_locale":"pl_PL","og_type":"article","og_title":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?","og_description":"W dynamicznym \u015bwiecie biznesu, gdzie konkurencja jest zaci\u0119ta, a rynek nieustannie si\u0119 zmienia, firmy musz\u0105 by\u0107 elastyczne i innowacyjne, aby utrzyma\u0107 swoj\u0105 pozycj\u0119 na rynku i przyci\u0105gn\u0105\u0107 nowych klient\u00f3w. Jednym z kluczowych element\u00f3w sukcesu w takim otoczeniu jest skuteczna strategia marketingowa. Marketing 7P to rozszerzona wersja popularnej koncepcji marketingu 4P, kt\u00f3ra pozwala na kompleksowe spojrzenie [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-09-01T13:12:29+00:00","article_modified_time":"2026-04-28T09:20:23+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","type":"image\/jpeg"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?","datePublished":"2023-09-01T13:12:29+00:00","dateModified":"2026-04-28T09:20:23+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/"},"wordCount":1337,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","keywords":["7P","blog","ciekawostki","marketing","Marketing zintegrowany","strategia marketingowa","zarz\u0105dzanie firm\u0105"],"articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/","url":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/","name":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","datePublished":"2023-09-01T13:12:29+00:00","dateModified":"2026-04-28T09:20:23+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/marketing-7p-czym-rozni-sie-od-strategii-4p\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing 7P \u2013 czym r\u00f3\u017cni si\u0119 od strategii 4P?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-7P\u2013czym-rozni-sie-od-strategii-4P.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2ju","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=8896"}],"version-history":[{"count":3,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8896\/revisions"}],"predecessor-version":[{"id":13969,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8896\/revisions\/13969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/8915"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=8896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=8896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=8896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}