{"id":8909,"date":"2023-09-04T13:55:24","date_gmt":"2023-09-04T11:55:24","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8909"},"modified":"2023-09-04T14:46:53","modified_gmt":"2023-09-04T12:46:53","slug":"marketing-ekologiczny-na-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/","title":{"rendered":"Marketing ekologiczny &#8211; na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega.jpg\" alt=\"Marketing ekologiczny - na czym polega?\" class=\"wp-image-8917 colorbox-8909 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Marketing-ekologiczny-na-czym-polega-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zmieniaj\u0105ce si\u0119 trendy konsumenckie i narastaj\u0105ca \u015bwiadomo\u015b\u0107 ekologiczna sk\u0142aniaj\u0105 firmy do refleksji nad swoim wp\u0142ywem na \u015brodowisko naturalne. Wynikiem tego jest to, \u017ce coraz wi\u0119cej firm decyduje si\u0119 na wdra\u017cania ekologicznych rozwi\u0105za\u0144, niezale\u017cnie od tego, czy m\u00f3wimy o zmianach np. w \u0142a\u0144cuchu dostaw, czy te\u017c o samym produkcie. Czym jest ekomarketing w biznesie? Jakie s\u0105 koszty zielonego marketingu? W tym artykule znajdziesz odpowiedzi na te i inne pytania.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Ekologiczny_marketing_%E2%80%93_co_to_jest_i_jak_dziala\" >Ekologiczny marketing \u2013 co to jest i jak dzia\u0142a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Czym_jest_spoleczna_odpowiedzialnosc_biznesu\" >Czym jest spo\u0142eczna odpowiedzialno\u015b\u0107 biznesu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Marketing_ekologiczny_a_walka_z_plastikiem\" >Marketing ekologiczny, a walka z plastikiem<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Adidas_i_buty_z_recyklingu_oceanicznego_plastiku\" >Adidas i buty z recyklingu oceanicznego plastiku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Bureo_i_recykling_sieci_rybackich\" >Bureo i recykling sieci rybackich<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Marketing_ekologiczny_a_greenwashing\" >Marketing ekologiczny a greenwashing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Koszty_marketingu_ekologicznego\" >Koszty marketingu ekologicznego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/marketing-ekologiczny-na-czym-polega\/#Marketing_ekologiczny_%E2%80%93_podsumowanie\" >Marketing ekologiczny \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ekologiczny_marketing_%E2%80%93_co_to_jest_i_jak_dziala\"><\/span><a><\/a><strong>Ekologiczny marketing \u2013 co to jest i jak dzia\u0142a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ekologiczny marketing, zwany tak\u017ce ekomarketingiem, to strategia marketingowa opieraj\u0105ca si\u0119 na promocji produkt\u00f3w i us\u0142ug, przy uwzgl\u0119dnieniu w swoich dzia\u0142aniach zasady zr\u00f3wnowa\u017conego rozwoju oraz ochron\u0119 \u015brodowiska naturalnego. Co to oznacza? Firmy chc\u0105 osi\u0105ga\u0107 okre\u015blone cele, anga\u017cuj\u0105c si\u0119 przy tym spo\u0142eczn\u0105 odpowiedzialno\u015b\u0107 biznesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli zastanawiasz si\u0119 co mo\u017ce by\u0107 dzia\u0142aniem proekologicznym, podam Ci przyk\u0142ad &#8211; firmy cz\u0119sto decyduj\u0105 si\u0119 np. na ekologiczne opakowania, kt\u00f3re s\u0105 przyjazne \u015brodowisku. Firmy bardzo cz\u0119sto anga\u017cuj\u0105 si\u0119 tak\u017ce w walk\u0119 z plastikiem, wprowadzaj\u0105c opakowania biodegradowalne, oraz promuj\u0105c racjonaln\u0105 gospodark\u0119 odpadami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategia ekomarketingu opiera si\u0119 na zwi\u0119kszaniu \u015bwiadomo\u015bci ekologicznej konsument\u00f3w poprzez reklam\u0119 czy te\u017c promocj\u0119 dzia\u0142a\u0144 proekologicznych. Dzia\u0142ania te przyczyniaj\u0105 si\u0119 nie tylko do sukcesu firmy na rynku, ale tak\u017ce do ochrony \u015brodowiska naturalnego i zr\u00f3wnowa\u017conego rozwoju spo\u0142ecznego.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_spoleczna_odpowiedzialnosc_biznesu\"><\/span><strong>Czym jest spo\u0142eczna odpowiedzialno\u015b\u0107 biznesu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spo\u0142eczna odpowiedzialno\u015b\u0107 biznes, w skr\u00f3cie CSR od angielskiego okre\u015blenia Corporate Social Responsibility, to poj\u0119cie, kt\u00f3re jest kojarzone z koncepcj\u0105 ekomarketingu. Co oznacza spo\u0142eczna odpowiedzialno\u015b\u0107 firmy? Celem przedsi\u0119biorstwa nie jest wy\u0142\u0105cznie d\u0105\u017cenie do uzyskania zysk\u00f3w, ale tak\u017ce anga\u017cowanie si\u0119 w dzia\u0142ania, kt\u00f3re przynosz\u0105 korzy\u015bci zar\u00f3wno spo\u0142ecze\u0144stwu, jak i \u015brodowisku To wa\u017cna cz\u0119\u015b\u0107 strategii marketingowych, zw\u0142aszcza w kontek\u015bcie ekologicznego marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przyk\u0142adowe dzia\u0142ania CSR obejmuj\u0105 wsparcie dla spo\u0142eczno\u015bci lokalnych, np. poprzez inwestowanie w lokalne projekty edukacyjne lub kulturalne. Firmy mog\u0105 tak\u017ce podejmowa\u0107 inicjatywy proekologiczne, takie jak ograniczanie emisji CO2, redukcj\u0119 zu\u017cycia wody czy promowanie recyklingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przyk\u0142adem skutecznego po\u0142\u0105czenia ekomarketingu i CSR jest kampania promuj\u0105ca sprzeda\u017c wody butelkowanej w opakowaniach przyjaznych \u015brodowisku, gdzie cz\u0119\u015b\u0107 zysk\u00f3w przekazywana jest na rzecz organizacji zajmuj\u0105cych si\u0119 ochron\u0105 w\u00f3d naturalnych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_ekologiczny_a_walka_z_plastikiem\"><\/span><a><\/a><strong>Marketing ekologiczny, a walka z plastikiem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Firmy, kt\u00f3re wdra\u017caj\u0105 ekomarketing, cz\u0119sto podejmuj\u0105 konkretne dzia\u0142ania maj\u0105ce na celu zmniejszenie produkcji plastikowych odpad\u00f3w oraz edukacj\u0119 konsument\u00f3w na temat ekologii. Przyk\u0142ady takich dzia\u0142a\u0144 mo\u017cemy zauwa\u017cy\u0107 coraz cz\u0119\u015bciej, zw\u0142aszcza w\u015br\u00f3d ogromnych przedsi\u0119biorstw.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adidas_i_buty_z_recyklingu_oceanicznego_plastiku\"><\/span><a><\/a><strong>Adidas i buty z recyklingu oceanicznego plastiku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Firma sportowa Adidas wprowadzi\u0142a na rynek buty wykonane z przetworzonego plastiku pochodz\u0105cego z ocean\u00f3w. Ten projekt, nazwany &#8220;Parley for the Oceans,&#8221; podkre\u015bla zaanga\u017cowanie marki w ochron\u0119 \u015brodowiska i dzia\u0142ania na rzecz oczyszczania m\u00f3rz i ocean\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bureo_i_recykling_sieci_rybackich\"><\/span><a><\/a><strong>Bureo i recykling sieci rybackich<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bureo to firma, kt\u00f3ra w celu tworzenia zr\u00f3wnowa\u017conych produkt\u00f3w, zw\u0142aszcza desek surfingowych, wykorzystuje materia\u0142y pochodz\u0105ce z recyklingu sieci rybackich. Ich dzia\u0142ania skupiaj\u0105 si\u0119 na zwalczaniu zanieczyszczenia plastikiem w oceanach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recykling sieci rybackich stanowi kluczowy element dzia\u0142a\u0144 Bureo. Tego typu sieci s\u0105 problemem dla ekosystem\u00f3w morskich, poniewa\u017c cz\u0119sto zdarza si\u0119, \u017ce zostaj\u0105 porzucone lub przypadkowo gubione na morzu. Przez lata rozk\u0142adaj\u0105 si\u0119, uwalniaj\u0105c szkodliwe mikroplastiki, co szkodzi \u017cyciu morskiemu, a finalnie tak\u017ce ludziom. Bureo zbiera te sieci z port\u00f3w rybackich, przetwarza je i przekszta\u0142ca w surowce plastikowe, kt\u00f3re mo\u017cna wykorzysta\u0107 do produkcji r\u00f3\u017cnych produkt\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_ekologiczny_a_greenwashing\"><\/span><strong>Marketing ekologiczny a greenwashing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celem ekomarketingu jest promocja swoich produkt\u00f3w i us\u0142ug i ukazywanie ich jako przyjazne dla \u015brodowiska. W dzisiejszych czasach zdarza si\u0119 jednak, \u017ce dzia\u0142ania podejmowane przez firm\u0119 s\u0105 nieszczere i nieuczciwe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prawdziwy green marketing polega na podejmowaniu rzeczywistych dzia\u0142a\u0144, takich jak redukcja emisji dwutlenku w\u0119gla, czy te\u017c stosowanie opakowa\u0144 biodegradowalnych. Niekt\u00f3re firmy pr\u00f3buj\u0105 jednak wprowadza\u0107 strategi\u0119 ekomarketingu na papierze, bez rzeczywistego zaanga\u017cowania, i to w\u0142a\u015bnie jest idealnym przyk\u0142adem greenwashing&#8217;u, kt\u00f3ry ma na celu zmylenie konsument\u00f3w i zyskanie ich zaufania poprzez fa\u0142szywe deklaracje i obietnice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zyskiwa\u0107 zaufanie potencjalnych lub dotychczasowych klient\u00f3w i wypracowa\u0107 ich zadowolenie, firmy powinny konsekwentnie realizowa\u0107 dzia\u0142ania, kt\u00f3re zosta\u0142y przez nie wcze\u015bniej og\u0142oszone. Obietnice i ruchy marketingowe powinny by\u0107 poparte rzeczywistymi dzia\u0142aniami, zw\u0142aszcza je\u015bli dane przedsi\u0119biorstwa chc\u0105 budowa\u0107 wiarygodno\u015b\u0107 i autentyczno\u015b\u0107 ekologicznego wizerunku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koszty_marketingu_ekologicznego\"><\/span><strong>Koszty marketingu ekologicznego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Niemal wszystkie dzia\u0142ania marketingowe wymagaj\u0105 nak\u0142ad\u00f3w finansowych. Dzia\u0142ania w ekomarketingu r\u00f3wnie\u017c. Aby wprowadzi\u0107 strategi\u0119 sprzyjaj\u0105c\u0105 rozwojowi zielonego marketingu, firma musi wprowadzi\u0107 zmiany w procesach produkcji, dystrybucji, a nawet opakowaniach produkt\u00f3w. Jako przyk\u0142ad, producent \u017cywno\u015bci mo\u017ce zdecydowa\u0107 si\u0119 na opakowania biodegradowalne, co mo\u017ce prowadzi\u0107 do wy\u017cszych koszt\u00f3w produkcyjnych, ale przyczyni si\u0119 to tym samym do zwi\u0119kszenia atrakcyjno\u015bci produktu w oczach klient\u00f3w poszukuj\u0105cych ekologicznych rozwi\u0105za\u0144. To dobry spos\u00f3b, aby wyr\u00f3\u017cni\u0107 si\u0119 na rynku, kt\u00f3ry jest szczeg\u00f3lnie konkurencyjny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kolejnym nieod\u0142\u0105cznym kosztem ekomarketingu s\u0105 wydatki na reklam\u0119 ekologiczn\u0105. Firmy cz\u0119sto inwestuj\u0105 w promocj\u0119 swoich dzia\u0142a\u0144 proekologicznych, aby przyci\u0105gn\u0105\u0107 uwag\u0119 konsument\u00f3w. Standardowym przyk\u0142adem b\u0119dzie organizowanie kampanii marketingu ekologicznego. Niezale\u017cnie od pomys\u0142\u00f3w, b\u0119dzie to wi\u0105za\u0107 si\u0119 z kosztami materia\u0142\u00f3w reklamowych, reklam\u0105 w mediach spo\u0142eczno\u015bciowych i telewizji, a tak\u017ce udzia\u0142em w ekologicznych wydarzeniach i akcjach spo\u0142ecznych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto tak\u017ce wspomnie\u0107, \u017ce zakup produkt\u00f3w ekologicznych, kt\u00f3re s\u0105 u\u017cywane w ramach strategii zielonego marketingu, r\u00f3wnie\u017c generuje wydatki. Dane przedsi\u0119biorstwo mo\u017ce zainwestowa\u0107 w zakup ekologicznych surowc\u00f3w, kt\u00f3re s\u0105 w wi\u0119kszo\u015bci przypadk\u00f3w dro\u017csze ni\u017c ich tradycyjne odpowiedniki. Koszty marketingu ekologicznego pojawiaj\u0105 si\u0119 tak\u017ce w obszarze gospodarowania odpadami, poniewa\u017c wprowadzanie takich zmian w firmie mo\u017ce wymaga\u0107 inwestycji w odpowiedni\u0105 infrastruktur\u0119 i przeszkolenie pracownik\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto jednak zaznaczy\u0107, \u017ce koszty marketingu ekologicznego s\u0105 inwestycj\u0105 w przysz\u0142o\u015b\u0107 firmy. Konsumentom coraz bardziej zale\u017cy na produktach i us\u0142ugach przyjaznych dla \u015brodowiska, co oznacza, \u017ce po\u015bwi\u0119caj\u0105c odpowiedni bud\u017cet, mo\u017cemy liczy\u0107 na wzrost sprzeda\u017cy, a co za tym idzie wi\u0119ksze zyski.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_ekologiczny_%E2%80%93_podsumowanie\"><\/span><a><\/a><strong>Marketing ekologiczny \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podsumowuj\u0105c, eko marketing to rozwi\u0105zanie dzia\u0142aj\u0105ce na korzy\u015b\u0107 zar\u00f3wno przedsi\u0119biorstw, jak i \u015brodowiska. Z perspektywy biznesu, marketing ekologiczny w praktyce oznacza wy\u017csze koszty, ale jest to inwestycja d\u0142ugoterminowa, dzi\u0119ki kt\u00f3rej firmy maj\u0105 szans\u0119 na zyskanie zaufania w\u015br\u00f3d potencjalnych klient\u00f3w. Wszystko wskazuje na to, \u017ce eko marketing zostaniemy z nami na d\u0142ugi czas, dlatego strategia w marketingu ekologicznym to co\u015b, nad czym ju\u017c teraz powinni pracowa\u0107 przedsi\u0119biorcy r\u00f3\u017cnych bran\u017c.<\/p><div class=\"jotgd6a2e4440044ce\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fbnuw6a2e4440042de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fbnuw6a2e4440042de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fbnuw6a2e4440042de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fbnuw6a2e4440042de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fbnuw6a2e4440042de {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"phqiu6a2e44400424f\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.phqiu6a2e44400424f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.phqiu6a2e44400424f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.phqiu6a2e44400424f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.phqiu6a2e44400424f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.phqiu6a2e44400424f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uktpa6a2e4440041dc\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uktpa6a2e4440041dc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uktpa6a2e4440041dc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uktpa6a2e4440041dc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uktpa6a2e4440041dc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uktpa6a2e4440041dc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fmvjc6a2e444004166\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fmvjc6a2e444004166 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fmvjc6a2e444004166 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fmvjc6a2e444004166 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fmvjc6a2e444004166 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fmvjc6a2e444004166 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"etayk6a2e4440040e3\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.etayk6a2e4440040e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.etayk6a2e4440040e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.etayk6a2e4440040e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.etayk6a2e4440040e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.etayk6a2e4440040e3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kkxgq6a2e444004062\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kkxgq6a2e444004062 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kkxgq6a2e444004062 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kkxgq6a2e444004062 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kkxgq6a2e444004062 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kkxgq6a2e444004062 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zlpgr6a2e444003fcc\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8909 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zlpgr6a2e444003fcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zlpgr6a2e444003fcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zlpgr6a2e444003fcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zlpgr6a2e444003fcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zlpgr6a2e444003fcc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8909&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Marketing ekologiczny - na czym polega?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zmieniaj\u0105ce si\u0119 trendy konsumenckie i narastaj\u0105ca \u015bwiadomo\u015b\u0107 ekologiczna sk\u0142aniaj\u0105 firmy do refleksji nad swoim wp\u0142ywem na \u015brodowisko naturalne. Wynikiem tego jest to, \u017ce coraz wi\u0119cej firm decyduje si\u0119 na wdra\u017cania ekologicznych rozwi\u0105za\u0144, niezale\u017cnie od tego, czy m\u00f3wimy o zmianach np. w \u0142a\u0144cuchu dostaw, czy te\u017c o samym produkcie. Czym jest ekomarketing w biznesie? Jakie s\u0105 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[350,54,526,245,627,99],"class_list":["post-8909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-ciekawostka","tag-ciekawostki-2","tag-csr","tag-marketing","tag-marketing-ekologiczny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing ekologiczny - na czym polega? - WeNet<\/title>\n<meta name=\"description\" content=\"Czym jest ekomarketing w biznesie? 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