{"id":8991,"date":"2023-09-05T15:40:30","date_gmt":"2023-09-05T13:40:30","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8991"},"modified":"2023-09-05T15:40:33","modified_gmt":"2023-09-05T13:40:33","slug":"strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/","title":{"rendered":"Strategie cenowe \u2013 jakie s\u0105 metody ustalania warto\u015bci produkt\u00f3w i us\u0142ug?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug.jpg\" alt=\"Strategie cenowe \u2013 jakie s\u0105 metody ustalania warto\u015bci produkt\u00f3w i us\u0142ug?\n\" class=\"wp-image-8992 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wsp\u00f3\u0142czesny rynek to nieustanna walka o zainteresowanie klienta, a jednym z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na jego decyzje zakupowe jest cena. Firmom zale\u017cy na jak najwi\u0119kszym zysku, natomiast konsumentom na jak najni\u017cszych kosztach. Zatem, jak wypracowa\u0107 strategi\u0119 cenow\u0105, kt\u00f3ra b\u0119dzie korzystna dla obu stron? W tym artykule przedstawiamy r\u00f3\u017cne metody ustalania warto\u015bci produkt\u00f3w i us\u0142ug oraz ich zalety oraz wady.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Pojecie_strategii_cenowej\" >Poj\u0119cie strategii cenowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Czynniki_wplywajace_na_strategie_cenowa\" >Czynniki wp\u0142ywaj\u0105ce na strategi\u0119 cenow\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Glowne_strategie_cenowe\" >G\u0142\u00f3wne strategie cenowe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Psychologiczne_strategie_cenowe\" >Psychologiczne strategie cenowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Strategia_prewencyjnego_ksztaltowania_cen\" >Strategia prewencyjnego kszta\u0142towania cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Strategia_%E2%80%9Cefekt_wabika%E2%80%9D\" >Strategia &#8220;efekt wabika&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Strategia_ekspansywnego_ksztaltowania_cen\" >Strategia ekspansywnego kszta\u0142towania cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Konkurencyjne_strategie_cenowe\" >Konkurencyjne strategie cenowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Strategia_penetracji_rynku_strategia_niskich_cen\" >Strategia penetracji rynku (strategia niskich cen)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Strategia_zbierania_smietanki\" >Strategia zbierania \u015bmietanki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Inne_metody_ustalania_cen\" >Inne metody ustalania cen&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/strategie-cenowe-jakie-sa-metody-ustalania-wartosci-produktow-i-uslug\/#Model_cenowy_%E2%80%93_podsumowanie\" >Model cenowy \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pojecie_strategii_cenowej\"><\/span><strong>Poj\u0119cie strategii cenowej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategia cenowa to zesp\u00f3\u0142 dzia\u0142a\u0144 oraz decyzji podejmowanych przez przedsi\u0119biorstwo w celu ustalenia optymalnej ceny, jak\u0105 konsumenci b\u0119d\u0105 musieli zap\u0142aci\u0107 za oferowany produkt lub us\u0142ug\u0119. Jest ona \u015bci\u015ble zwi\u0105zana z procesem tworzenia warto\u015bci dla klienta oraz zarz\u0105dzaniem nim, a tak\u017ce polityk\u0105 kosztow\u0105 przedsi\u0119biorstwa.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czynniki_wplywajace_na_strategie_cenowa\"><\/span><strong>Czynniki wp\u0142ywaj\u0105ce na strategi\u0119 cenow\u0105<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W podejmowaniu decyzji o strategii cenowej istotne jest uwzgl\u0119dnienie wielu czynnik\u00f3w, kt\u00f3re maj\u0105 wp\u0142yw na ostateczny kszta\u0142t ceny. Do najwa\u017cniejszych z nich nale\u017c\u0105 m.in. koszty produkcji i dystrybucji, konkurencja rynkowa, popyt i preferencje klient\u00f3w, czy regulacje prawne i polityka podatkowa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Koszty produkcji i dystrybucji<\/strong> \u2013 to jedno z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na strategi\u0119 cenow\u0105. Przedsi\u0119biorstwa musz\u0105 uwzgl\u0119dni\u0107 koszty sta\u0142e i zmienne, w tym koszty materia\u0142\u00f3w, robocizny, amortyzacji maszyn czy transportu, aby m\u00f3c ustali\u0107 minimaln\u0105 cen\u0119, za kt\u00f3r\u0105 warto sprzedawa\u0107 produkt lub us\u0142ug\u0119.<\/li>\n\n\n\n<li><strong>Konkurencja rynkowa<\/strong> \u2013 monitoring konkurencji oraz \u015bwiadomo\u015b\u0107 jej dzia\u0142a\u0144 pozwala przedsi\u0119biorstwom na odpowiednie dostosowanie strategii cenowej. W zale\u017cno\u015bci od sytuacji na rynku, przedsi\u0119biorstwa mog\u0105 zdecydowa\u0107 si\u0119 na utrzymanie ceny na zbli\u017conym poziomie do konkurent\u00f3w lub \u015bwiadome zwi\u0119kszenie lub obni\u017cenie ceny w celu zdobycia przewagi konkurencyjnej.<\/li>\n\n\n\n<li><strong>Popyt i preferencje klient\u00f3w<\/strong> \u2013 analiza zachowa\u0144 konsument\u00f3w, ich potrzeb i oczekiwa\u0144 pozwala przedsi\u0119biorstwom na ustalenie ceny, kt\u00f3ra b\u0119dzie dla nich atrakcyjna. W przypadku produkt\u00f3w luksusowych czy ekskluzywnych us\u0142ug, wy\u017csza cena mo\u017ce by\u0107 akceptowalna i wr\u0119cz po\u017c\u0105dana przez klient\u00f3w. Natomiast w przypadku towar\u00f3w masowych, ni\u017csza cena mo\u017ce przyci\u0105gn\u0105\u0107 wi\u0119ksz\u0105 liczb\u0119 konsument\u00f3w.<\/li>\n\n\n\n<li><strong>Regulacje prawne i polityka podatkowa<\/strong> \u2013 w niekt\u00f3rych sektorach rz\u0105d mo\u017ce wprowadza\u0107 regulacje dotycz\u0105ce ustalania cen na produkty lub us\u0142ugi. Przedsi\u0119biorstwa musz\u0105 uwzgl\u0119dni\u0107 te ograniczenia w swojej strategii cenowej, aby dzia\u0142a\u0107 zgodnie z prawem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Glowne_strategie_cenowe\"><\/span><strong>G\u0142\u00f3wne strategie cenowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychologiczne_strategie_cenowe\"><\/span><strong>Psychologiczne strategie cenowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Psychologiczne strategie cenowe opieraj\u0105 si\u0119 na wykorzystaniu emocji oraz percepcji konsument\u00f3w w procesie podejmowania decyzji zakupowych. G\u0142\u00f3wnym celem takiej strategii jest wp\u0142yni\u0119cie na postrzeganie warto\u015bci produktu lub us\u0142ugi oraz sk\u0142onienie klienta do zakupu. Stosowanie psychologicznych technik, takich jak <strong>zaokr\u0105glanie cen w d\u00f3\u0142<\/strong> (np. 99 zamiast 100 z\u0142otych) czy sugerowanie warto\u015bci por\u00f3wnawczej (przekre\u015blone wy\u017csze ceny), pozwala wywo\u0142a\u0107 w\u015br\u00f3d konsument\u00f3w poczucie osi\u0105gni\u0119cia korzy\u015bci finansowej, co zwi\u0119ksza ich ch\u0119\u0107 nabycia produkt\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_prewencyjnego_ksztaltowania_cen\"><\/span><strong>Strategia prewencyjnego kszta\u0142towania cen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategia prewencyjnego kszta\u0142towania cen polega na utrzymaniu cen na sta\u0142ym, niskim poziomie, co ma na celu zniech\u0119cenie potencjalnych konkurent\u00f3w do wej\u015bcia na rynek lub zmuszenie ich do zmniejszenia w\u0142asnych cen. Ten typ strategii cz\u0119sto stosuj\u0105 firmy o silnej pozycji rynkowej, dysponuj\u0105ce du\u017cymi zasobami, kt\u00f3re pozwalaj\u0105 na <strong>utrzymanie niskich cen przez d\u0142u\u017cszy czas<\/strong>. W efekcie firma mo\u017ce zyska\u0107 stabiln\u0105 pozycj\u0119 oraz lojalno\u015b\u0107 klient\u00f3w, kt\u00f3rzy ceni\u0105 sobie konkurencyjne ceny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_%E2%80%9Cefekt_wabika%E2%80%9D\"><\/span><strong>Strategia &#8220;efekt wabika&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Efekt wabika polega na stosowaniu atrakcyjnych <strong>cen promocyjnych dla wybranych produkt\u00f3w<\/strong> lub us\u0142ug, maj\u0105cych na celu przyci\u0105gni\u0119cie wi\u0119kszej liczby klient\u00f3w do sklepu czy punktu sprzeda\u017cy. Te niskie ceny maj\u0105 zach\u0119ci\u0107 klient\u00f3w do zakupienia r\u00f3wnie\u017c innych produkt\u00f3w o wy\u017cszych mar\u017cach, co pozwala firmie zwi\u0119kszy\u0107 swoje przychody. Wa\u017cne jest jednak umiej\u0119tne zarz\u0105dzanie tym procesem, aby unikn\u0105\u0107 sytuacji, w kt\u00f3rej klienci kupuj\u0105 tylko produkty obj\u0119te promocj\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_ekspansywnego_ksztaltowania_cen\"><\/span><strong>Strategia ekspansywnego kszta\u0142towania cen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategia ekspansywnego kszta\u0142towania cen ma na celu <strong>szybkie zdobycie du\u017cego udzia\u0142u<\/strong> w rynku poprzez utrzymanie niskich cen, kt\u00f3re przyci\u0105gaj\u0105 klient\u00f3w i zach\u0119caj\u0105 ich do zakupu. Jest to szczeg\u00f3lnie wa\u017cne dla firm wchodz\u0105cych na nowy rynek lub wprowadzaj\u0105cych innowacyjne produkty. W d\u0142u\u017cszej perspektywie, po osi\u0105gni\u0119ciu wysokiego udzia\u0142u w rynku, firma mo\u017ce podnie\u015b\u0107 ceny i zacz\u0105\u0107 generowa\u0107 wi\u0119ksze zyski.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkurencyjne_strategie_cenowe\"><\/span><strong>Konkurencyjne strategie cenowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Konkurencyjne strategie cenowe polegaj\u0105 na dostosowywaniu cen do poziomu konkurencji oraz preferencji klient\u00f3w. Firma mo\u017ce stosowa\u0107 <strong>strategi\u0119 cen niskich<\/strong> (matching), kiedy d\u0105\u017cy do utrzymania cen na poziomie zbli\u017conym do konkurencji, lub <strong>strategi\u0119 cen wy\u017cszych<\/strong> (differential), gdy chce zaznaczy\u0107 swoj\u0105 pozycj\u0119 jako producent produkt\u00f3w o wy\u017cszej jako\u015bci czy warto\u015bci dodanej. Istotne jest tu jednak monitorowanie sytuacji rynkowej, aby utrzyma\u0107 konkurencyjno\u015b\u0107 i nie straci\u0107 klient\u00f3w na rzecz innych firm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_penetracji_rynku_strategia_niskich_cen\"><\/span><strong>Strategia penetracji rynku (strategia niskich cen)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategia penetracji rynku polega na wprowadzaniu produkt\u00f3w lub us\u0142ug na rynek z <strong>cenami znacznie ni\u017cszymi od konkurencji<\/strong>. Celem tej strategii jest zdobycie jak najwi\u0119kszego udzia\u0142u w rynku i szybkie zwi\u0119kszenie liczby klient\u00f3w. Po osi\u0105gni\u0119ciu pozycji lidera rynku, firma mo\u017ce podnosi\u0107 ceny, co przek\u0142ada si\u0119 na wzrost rentowno\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_zbierania_smietanki\"><\/span><strong>Strategia zbierania \u015bmietanki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategia zbierania \u015bmietanki polega na ustalaniu wysokich cen w pocz\u0105tkowej fazie sprzeda\u017cy produktu lub us\u0142ugi, gdy popyt przewy\u017csza poda\u017c. Wysokie ceny pozwala\u0142yby firmie na szybkie odzyskanie koszt\u00f3w inwestycji oraz osi\u0105gni\u0119cie wysokich mar\u017c zysk\u00f3w. W miar\u0119 pojawienia si\u0119 konkurencji oraz zmniejszenia popytu, firma mo\u017ce stopniowo obni\u017ca\u0107 ceny, aby utrzyma\u0107 zainteresowanie klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inne_metody_ustalania_cen\"><\/span><strong>Inne metody ustalania cen&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategia cen eliminuj\u0105cych<\/strong> konkurent\u00f3w polega na ustaleniu niskiej ceny produkt\u00f3w lub us\u0142ug w celu przyci\u0105gni\u0119cia wi\u0119kszej liczby klient\u00f3w. Dzi\u0119ki temu przedsi\u0119biorstwo mo\u017ce zyska\u0107 przewag\u0119 konkurencyjn\u0105 i osi\u0105gn\u0105\u0107 wi\u0119kszy udzia\u0142 w rynku. Cz\u0119sto stosuje si\u0119 j\u0105 podczas wej\u015bcia na nowy rynek, gdy d\u0105\u017cymy do szybkiego zdobycia jak najwi\u0119kszej liczby klient\u00f3w. Nale\u017cy jednak pami\u0119ta\u0107, \u017ce ta strategia mo\u017ce prowadzi\u0107 do zmniejszenia mar\u017cy zysku oraz by\u0107 trudna do utrzymania na d\u0142u\u017csz\u0105 met\u0119.<\/li>\n\n\n\n<li><strong>Strategia dynamicznych cen<\/strong> polega na elastycznym dostosowywaniu cen do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych, popytu i poda\u017cy. Przedsi\u0119biorstwo mo\u017ce obni\u017ca\u0107 ceny w przypadku spadku popytu lub podnosi\u0107 je, gdy popyt wzrasta. Ta strategia pozwala na skuteczniejsze zarz\u0105dzanie zasobami oraz mo\u017ce wp\u0142yn\u0105\u0107 na popraw\u0119 p\u0142ynno\u015bci finansowej firmy.<\/li>\n\n\n\n<li><strong>Strategie cen zr\u00f3\u017cnicowanych<\/strong> to podej\u015bcie, kt\u00f3re zak\u0142ada stosowanie r\u00f3\u017cnych cen dla r\u00f3\u017cnych grup klient\u00f3w lub segment\u00f3w rynku. Firma mo\u017ce oferowa\u0107 ni\u017csze ceny dla sta\u0142ych klient\u00f3w, promocje dla nowych u\u017cytkownik\u00f3w oraz r\u00f3\u017cne ceny w zale\u017cno\u015bci od ilo\u015bci zakupionych produkt\u00f3w. Strategia ta pozwala na wi\u0119ksz\u0105 elastyczno\u015b\u0107 i dostosowywanie oferty do potrzeb poszczeg\u00f3lnych klient\u00f3w.<\/li>\n\n\n\n<li><strong>Strategia cen neutralnych<\/strong> zak\u0142ada ustalenie cen na poziomie por\u00f3wnywalnym z konkurencj\u0105. Dzi\u0119ki temu firma nie traci klient\u00f3w ze wzgl\u0119du na wy\u017csze ceny, lecz jednocze\u015bnie nie musi obni\u017ca\u0107 swojej mar\u017cy zysku. W ramach tej strategii wa\u017cne jest monitorowanie cen konkurent\u00f3w oraz oferowanie dodatkowych korzy\u015bci dla klient\u00f3w, takich jak wy\u017csza jako\u015b\u0107 produkt\u00f3w czy lepsza obs\u0142uga.<\/li>\n\n\n\n<li><strong>Strategia \u015brednich cen <\/strong>zak\u0142ada ustalenie cen na poziomie zbli\u017conym do \u015bredniej w danej bran\u017cy. Taka strategia jest mniej ryzykowna od innych metod, gdy\u017c firma nie musi obawia\u0107 si\u0119 znacz\u0105cej utraty klient\u00f3w ani obni\u017cki mar\u017c zysku. W ramach tej strategii wa\u017cne jest oferowanie dodatkowych warto\u015bci dla klient\u00f3w, takich jak wysoka jako\u015b\u0107 produkt\u00f3w czy innowacyjno\u015b\u0107.<\/li>\n\n\n\n<li><strong>Strategia zawy\u017conych cen<\/strong> polega na ustaleniu wy\u017cszych cen, co mo\u017ce by\u0107 uzasadnione wyj\u0105tkow\u0105 jako\u015bci\u0105 produkt\u00f3w lub us\u0142ug, presti\u017cem marki czy unikalno\u015bci oferty. Stosuj\u0105c t\u0119 strategi\u0119, firma d\u0105\u017cy do pozyskania klient\u00f3w o wy\u017cszych oczekiwaniach i zasobach finansowych. Jednocze\u015bnie ryzyko utraty klient\u00f3w ze wzgl\u0119du na wysokie ceny jest kompensowane przez wy\u017csz\u0105 mar\u017c\u0119 zysku.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_cenowy_%E2%80%93_podsumowanie\"><\/span><strong>Model cenowy \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W\u0142a\u015bciwe przygotowanie i dobranie odpowiedniej strategii cenowej jest kluczowe dla sukcesu ka\u017cdego przedsi\u0119biorstwa. Warto eksperymentowa\u0107 z r\u00f3\u017cnymi metodami oraz elastycznie dostosowywa\u0107 swoj\u0105 polityk\u0119 cenow\u0105 do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych i potrzeb klient\u00f3w.<\/p><div class=\"ipfxo69f4cd6623eda\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fxrbi69f4cd6623e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fxrbi69f4cd6623e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fxrbi69f4cd6623e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fxrbi69f4cd6623e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fxrbi69f4cd6623e90 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wgcvh69f4cd6623e48\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wgcvh69f4cd6623e48 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wgcvh69f4cd6623e48 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wgcvh69f4cd6623e48 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wgcvh69f4cd6623e48 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wgcvh69f4cd6623e48 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xfnld69f4cd6623e01\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xfnld69f4cd6623e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xfnld69f4cd6623e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xfnld69f4cd6623e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xfnld69f4cd6623e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xfnld69f4cd6623e01 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"antag69f4cd6623db4\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.antag69f4cd6623db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.antag69f4cd6623db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.antag69f4cd6623db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.antag69f4cd6623db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.antag69f4cd6623db4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rjdfb69f4cd6623d4e\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rjdfb69f4cd6623d4e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rjdfb69f4cd6623d4e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rjdfb69f4cd6623d4e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rjdfb69f4cd6623d4e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rjdfb69f4cd6623d4e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yqnec69f4cd6623cf7\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yqnec69f4cd6623cf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yqnec69f4cd6623cf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yqnec69f4cd6623cf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yqnec69f4cd6623cf7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yqnec69f4cd6623cf7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lvguc69f4cd6623cab\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8991 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wsp\u00f3\u0142czesny rynek to nieustanna walka o zainteresowanie klienta, a jednym z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na jego decyzje zakupowe jest cena. Firmom zale\u017cy na jak najwi\u0119kszym zysku, natomiast konsumentom na jak najni\u017cszych kosztach. Zatem, jak wypracowa\u0107 strategi\u0119 cenow\u0105, kt\u00f3ra b\u0119dzie korzystna dla obu stron? W tym artykule przedstawiamy r\u00f3\u017cne metody ustalania warto\u015bci produkt\u00f3w i us\u0142ug oraz [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,614,350,54,615,410,378],"class_list":["post-8991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-cena","tag-ciekawostka","tag-ciekawostki-2","tag-price","tag-strategia-marketingowa","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategie cenowe \u2013 rodzaje i metody - WeNet<\/title>\n<meta name=\"description\" content=\"Szukasz sposobu na ustalenie cen w swojej firmie? 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