{"id":9033,"date":"2023-09-08T15:23:16","date_gmt":"2023-09-08T13:23:16","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9033"},"modified":"2026-04-29T11:24:26","modified_gmt":"2026-04-29T09:24:26","slug":"google-trends-jak-mozesz-wykorzystac-je-w-marketingu","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/","title":{"rendered":"Google Trends \u2013 jak mo\u017cesz wykorzysta\u0107 je w marketingu?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu.jpg\" alt=\"Google Trends co to jest\n\" class=\"wp-image-9034 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/Google-Trends-jak-mozesz-wykorzystac-je-w-marketingu-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w tworzeniu strategii marketingowej, jest Google Trends. W tym artykule postaramy si\u0119 przybli\u017cy\u0107, na czym polega jego dzia\u0142anie oraz jak je wykorzysta\u0107 w praktyce.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Czym_jest_Google_Trends_i_jak_dziala\" >Czym jest Google Trends i jak dzia\u0142a?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Kiedy_powstalo_Google_Trends\" >Kiedy powsta\u0142o Google Trends?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Google_Trends_%E2%80%93_jak_wykorzystac_w_badaniu_rynku\" >Google Trends \u2013 jak wykorzysta\u0107 w badaniu rynku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Statystyki_Google_Trends_a_planer_slow_kluczowych\" >Statystyki Google Trends a planer s\u0142\u00f3w kluczowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Wykres_Google_Trends_a_optymalizacja_tresci\" >Wykres Google Trends a optymalizacja tre\u015bci&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Jak_odczytywac_dane_w_Google_Trends\" >Jak odczytywa\u0107 dane w Google Trends?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Jakie_korzysci_przynosi_Google_Trends\" >Jakie korzy\u015bci przynosi Google Trends?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/google-trends-jak-mozesz-wykorzystac-je-w-marketingu\/#Narzedzie_Google_Trends_%E2%80%93_podsumowanie\" >Narz\u0119dzie Google Trends \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_Google_Trends_i_jak_dziala\"><\/span><strong>Czym jest Google Trends i jak dzia\u0142a?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zacznijmy od podstaw. <strong>Google Trends pozwala na analiz\u0119 popularno\u015bci poszczeg\u00f3lnych s\u0142\u00f3w kluczowych<\/strong> oraz zapyta\u0144 wpisywanych przez u\u017cytkownik\u00f3w wyszukiwarki. Dzi\u0119ki niemu mo\u017cna \u015bledzi\u0107, jak zmienia si\u0119 zainteresowanie danym tematem na przestrzeni czasu oraz por\u00f3wnywa\u0107 popularno\u015b\u0107 r\u00f3\u017cnych fraz. Ponadto Google Trends oferuje mo\u017cliwo\u015b\u0107 filtrowania wynik\u00f3w wed\u0142ug kategorii, region\u00f3w czy odcink\u00f3w czasu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_powstalo_Google_Trends\"><\/span><strong>Kiedy powsta\u0142o Google Trends?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Trends to narz\u0119dzie opracowane przez giganta technologicznego Google, kt\u00f3re po raz pierwszy zosta\u0142o wprowadzone na rynek <strong>w sierpniu 2006 roku<\/strong>. Od tego czasu sta\u0142o si\u0119 jednym z najbardziej popularnych i u\u017cytecznych narz\u0119dzi analitycznych dost\u0119pnych dla u\u017cytkownik\u00f3w na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9033 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a za darmo skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Trends_%E2%80%93_jak_wykorzystac_w_badaniu_rynku\"><\/span><strong>Google Trends \u2013 jak wykorzysta\u0107 w badaniu rynku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przeprowadzenie analizy rynku to podstawa ka\u017cdej strategii marketingowej. Poznanie potrzeb i preferencji klient\u00f3w u\u0142atwia dostosowanie oferty oraz skierowanie dzia\u0142a\u0144 promocyjnych do odpowiedniej grupy odbiorc\u00f3w. Google Trends mo\u017ce by\u0107 przydatne w tym procesie, gdy\u017c <strong>pozwala sprawdzi\u0107, jakie tematy s\u0105 obecnie na czasie<\/strong> i jakie produkty czy us\u0142ugi ciesz\u0105 si\u0119 najwi\u0119kszym zainteresowaniem.<\/p>\n\n\n\n<p><strong>Przyk\u0142ad<\/strong>: je\u015bli prowadzisz sklep z odzie\u017c\u0105, mo\u017cesz sprawdzi\u0107, jakie trendy panuj\u0105 w modzie i jakie elementy garderoby s\u0105 szczeg\u00f3lnie popularne w danym sezonie. Analiza wynik\u00f3w pozwoli Ci na dostosowanie asortymentu oraz skierowanie dzia\u0142a\u0144 marketingowych na promocj\u0119 tych produkt\u00f3w, kt\u00f3re maj\u0105 najwi\u0119ksze szanse na sukces w danym okresie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statystyki_Google_Trends_a_planer_slow_kluczowych\"><\/span><strong>Statystyki Google Trends a planer s\u0142\u00f3w kluczowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Trends mo\u017ce by\u0107 r\u00f3wnie\u017c wykorzystany jako planer s\u0142\u00f3w kluczowych. Dob\u00f3r odpowiednich s\u0142\u00f3w kluczowych jest niezwykle wa\u017cny dla skutecznego pozycjonowania strony internetowej oraz kampanii reklamowych.<\/p>\n\n\n\n<p>Aby wykorzysta\u0107 Google Trends jako planer s\u0142\u00f3w kluczowych, wprowad\u017a interesuj\u0105ce Ci\u0119 frazy i przeanalizuj ich popularno\u015b\u0107 na przestrzeni czasu. Zwr\u00f3\u0107 uwag\u0119 na sezonowo\u015b\u0107 \u2013 niekt\u00f3re s\u0142owa kluczowe mog\u0105 by\u0107 bardziej popularne w okre\u015blonym czasie roku. Wykorzystaj te informacje do opracowania strategii marketingowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykres_Google_Trends_a_optymalizacja_tresci\"><\/span><strong>Wykres Google Trends a optymalizacja tre\u015bci&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Trends to tak\u017ce cenne \u017ar\u00f3d\u0142o informacji dla os\u00f3b odpowiedzialnych za pozycjonowanie stron internetowych oraz tworzenie tre\u015bci. Wykorzystuj\u0105c dane dotycz\u0105ce popularno\u015bci poszczeg\u00f3lnych s\u0142\u00f3w kluczowych, mo\u017cna zoptymalizowa\u0107 swoj\u0105 stron\u0119 pod k\u0105tem <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a> oraz <strong>tworzy\u0107 tre\u015bci, kt\u00f3re b\u0119d\u0105 odpowiada\u0142y na aktualne potrzeby<\/strong> i zainteresowania odbiorc\u00f3w.<\/p>\n\n\n\n<p>Dzi\u0119ki Google Trends mo\u017cna r\u00f3wnie\u017c monitorowa\u0107 efektywno\u015b\u0107 swoich dzia\u0142a\u0144 oraz por\u00f3wnywa\u0107 je z konkurencj\u0105. Je\u015bli zauwa\u017cysz, \u017ce Twoja strona traci pozycje w wynikach wyszukiwania, mo\u017cesz sprawdzi\u0107, czy nie jest to spowodowane zmian\u0105 trend\u00f3w lub rosn\u0105c\u0105 popularno\u015bci\u0105 innych fraz kluczowych. W ten spos\u00f3b b\u0119dziesz m\u00f3g\u0142 szybko zareagowa\u0107 na zmiany i dostosowa\u0107 swoje dzia\u0142ania do aktualnych potrzeb rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_odczytywac_dane_w_Google_Trends\"><\/span><strong>Jak odczytywa\u0107 dane w Google Trends?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Trends prezentuje dane w formie wykres\u00f3w. Aby odczyta\u0107 te dane, nale\u017cy zwr\u00f3ci\u0107 uwag\u0119 na kilka kluczowych element\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po pierwsze, <strong>warto zwr\u00f3ci\u0107 uwag\u0119 na skal\u0119 wykresu<\/strong>. Warto\u015b\u0107 100 oznacza najwy\u017cszy poziom zainteresowania danym tematem, podczas gdy warto\u015b\u0107 0 oznacza brak zainteresowania. Warto\u015bci pomi\u0119dzy tymi dwoma skrajno\u015bciami pokazuj\u0105 wzgl\u0119dny poziom popularno\u015bci danego tematu w danym okresie.<\/li>\n\n\n\n<li>Kolejnym wa\u017cnym elementem jest <strong>zakres czasowy<\/strong>, kt\u00f3ry mo\u017cna dostosowa\u0107 wed\u0142ug w\u0142asnych potrzeb. Mo\u017cemy analizowa\u0107 dane z ostatnich 24 godzin, 7 dni, 30 dni, a nawet z ostatnich 5 lat. Wyb\u00f3r odpowiedniego okresu pozwala na lepsze zrozumienie trend\u00f3w i ich ewolucji.<\/li>\n\n\n\n<li>Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na <strong>geolokalizacj\u0119 danych<\/strong>. Google Trends pozwala na analizowanie popularno\u015bci temat\u00f3w w r\u00f3\u017cnych regionach \u015bwiata, co mo\u017ce by\u0107 szczeg\u00f3lnie przydatne dla os\u00f3b prowadz\u0105cych dzia\u0142alno\u015b\u0107 na rynkach mi\u0119dzynarodowych.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_korzysci_przynosi_Google_Trends\"><\/span><strong>Jakie korzy\u015bci przynosi Google Trends?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ju\u017c wiesz, \u017ce korzystanie z Google Trends mo\u017ce przynie\u015b\u0107 Ci wiele korzy\u015bci. Teraz czas je uporz\u0105dkowa\u0107.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, Google Trends pozwala na identyfikacj\u0119 trend\u00f3w i zainteresowa\u0144 u\u017cytkownik\u00f3w. Dzi\u0119ki temu mo\u017cna tworzy\u0107 tre\u015bci, kt\u00f3re s\u0105 atrakcyjne dla odbiorc\u00f3w oraz dostosowa\u0107 swoj\u0105 ofert\u0119 do ich potrzeb.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, narz\u0119dzie to umo\u017cliwia monitorowanie konkurencji. Analiza danych z Google Trends mo\u017ce pokaza\u0107, jakie tematy s\u0105 popularne w\u015br\u00f3d konkurent\u00f3w, co pozwala na opracowanie strategii maj\u0105cych na celu zdobycie przewagi na rynku.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, Google Trends mo\u017ce by\u0107 pomocne w planowaniu kampanii reklamowych. Dzi\u0119ki analizie danych mo\u017cna lepiej zrozumie\u0107, jakie s\u0142owa kluczowe s\u0105 najbardziej efektywne oraz jakie tematy przyci\u0105gaj\u0105 najwi\u0119cej uwagi odbiorc\u00f3w.<\/li>\n\n\n\n<li><strong>Po czwarte<\/strong>, Google Trends jest nieocenione dla os\u00f3b zajmuj\u0105cych si\u0119 badaniami rynkowymi. Narz\u0119dzie to pozwala na analizowanie zmian w zachowaniach konsument\u00f3w oraz identyfikacj\u0119 nowych trend\u00f3w i mo\u017cliwo\u015bci biznesowych.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9033 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzie_Google_Trends_%E2%80%93_podsumowanie\"><\/span><strong>Narz\u0119dzie Google Trends \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Trends to niezwykle u\u017cyteczne narz\u0119dzie dla firm, kt\u00f3re chc\u0105 skutecznie prowadzi\u0107 dzia\u0142ania marketingowe w Internecie. Pozwala ono na lepsze zrozumienie potrzeb klient\u00f3w oraz dostosowanie swojej oferty i strategii promocyjnej do panuj\u0105cych trend\u00f3w. Je\u015bli jeszcze nie korzystasz z Google Trends, warto to rozwa\u017cy\u0107 \u2013 efekty mog\u0105 Ci\u0119 mile zaskoczy\u0107.<\/p><div class=\"fnnpa69f2b72f66abc\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9033 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bayxz69f2b72f665b3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bayxz69f2b72f665b3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bayxz69f2b72f665b3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bayxz69f2b72f665b3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bayxz69f2b72f665b3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9033&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Google Trends \u2013 jak mo\u017cesz wykorzysta\u0107 je w marketingu?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w tworzeniu strategii marketingowej, jest Google Trends. W tym artykule postaramy si\u0119 przybli\u017cy\u0107, na czym polega jego dzia\u0142anie oraz jak je wykorzysta\u0107 w praktyce. Czym jest Google Trends i jak dzia\u0142a?&nbsp; Zacznijmy od podstaw. Google Trends pozwala na analiz\u0119 popularno\u015bci poszczeg\u00f3lnych s\u0142\u00f3w kluczowych oraz zapyta\u0144 wpisywanych przez u\u017cytkownik\u00f3w wyszukiwarki. 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