{"id":9037,"date":"2023-09-08T15:38:40","date_gmt":"2023-09-08T13:38:40","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9037"},"modified":"2026-04-28T09:33:28","modified_gmt":"2026-04-28T07:33:28","slug":"5-przykladow-marketingu-sensorycznego","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/","title":{"rendered":"5 przyk\u0142ad\u00f3w marketingu sensorycznego"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego.jpg\" alt=\"5 przyk\u0142ad\u00f3w marketingu sensorycznego\" class=\"wp-image-9038 colorbox-9037 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/5-przykladow-marketingu-sensorycznego-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Prowadzenie biznesu to nie tylko sprzeda\u017c produkt\u00f3w lub us\u0142ug. To tak\u017ce tworzenie kampanii marketingowej, kt\u00f3rych celem jest przyci\u0105gni\u0119cie uwagi potencjalnych klient\u00f3w. Nie jest to oczywi\u015bcie proste zadanie. Spore znaczenie ma w tym kontek\u015bcie marketing sensoryczny, zwany inaczej marketingiem zmys\u0142\u00f3w. Co to jest marketing sensoryczny? Jak marketing sensoryczny dzia\u0142a na nasze zmys\u0142y? Jakie s\u0105 cele marketingu sensorycznego? Poznaj odpowiedzi na te pytania!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Na_czym_polega_marketing_sensoryczny\" >Na czym polega marketing sensoryczny?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Jak_marketing_sensoryczny_wplywa_na_decyzje_klientow\" >Jak marketing sensoryczny wp\u0142ywa na decyzje klient\u00f3w?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Wplyw_marketingu_sensorycznego_na_zmysl_sluchu\" >Wp\u0142yw marketingu sensorycznego na zmys\u0142 s\u0142uchu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Marketing_sensoryczny_a_zmysl_wzroku\" >Marketing sensoryczny a zmys\u0142 wzroku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Jak_marketing_sensoryczny_oddzialuje_na_zmysl_wechu\" >Jak marketing sensoryczny oddzia\u0142uje na zmys\u0142 w\u0119chu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Marketing_sensoryczny_a_zmysl_dotyku\" >Marketing sensoryczny a zmys\u0142 dotyku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Zmysl_smaku_a_marketing_sensoryczny\" >Zmys\u0142 smaku, a marketing sensoryczny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Cele_marketingu_sensorycznego\" >Cele marketingu sensorycznego<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Zwiekszenie_efektywnosci_dzialan_reklamowych\" >Zwi\u0119kszenie efektywno\u015bci dzia\u0142a\u0144 reklamowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Zbudowanie_wiezi_miedzy_marka_a_klientem\" >Zbudowanie wi\u0119zi mi\u0119dzy mark\u0105 a klientem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Zwiekszenie_swiadomosci_marki\" >Zwi\u0119kszenie \u015bwiadomo\u015bci marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/5-przykladow-marketingu-sensorycznego\/#Marketing_sensoryczny_%E2%80%93_podsumowanie\" >Marketing sensoryczny \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_marketing_sensoryczny\"><\/span><strong>Na czym polega marketing sensoryczny?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing sensoryczny to strategia marketingowa, kt\u00f3ra anga\u017cuje wszystkie pi\u0119\u0107 zmys\u0142\u00f3w potencjalnych klient\u00f3w. Ca\u0142a metoda dzia\u0142a w oparciu o wykorzystanie bod\u017ac\u00f3w sensorycznych, takich jak wzrok, s\u0142uch, dotyk, w\u0119ch i smak, czego celem jest wp\u0142yw na decyzje zakupowe klient\u00f3w. G\u0142\u00f3wnym celem marketingu sensorycznego jest rozbudzenie zmys\u0142\u00f3w odbiorcy i stworzenie wyj\u0105tkowego do\u015bwiadczenia zwi\u0105zanego z mark\u0105 lub produktem.<\/p>\n\n\n\n<p>Marketing sensoryczny ma wiele zalet. Dzia\u0142ania w tym obszarze wp\u0142ywaj\u0105 na budowanie \u015bwiadomo\u015bci marki, przywi\u0105zywanie klienta i co najwa\u017cniejsze, wp\u0142ywaj\u0105 tak\u017ce na decyzje zakupowe. Przyk\u0142ady marketingu sensorycznego mo\u017cemy dostrzec ka\u017cdego dnia. Cz\u0119sto jeste\u015bmy do nich tak przyzwyczajeni, \u017ce zwyczajnie ich nie zauwa\u017camy, co nie znaczy, \u017ce nie maj\u0105 one na nas \u017cadnego wp\u0142ywu. To w\u0142a\u015bnie dow\u00f3d na to, \u017ce wprowadzenie takiej strategii marketingowej mo\u017ce wp\u0142yn\u0105\u0107 pozytywnie na efektywno\u015b\u0107 dzia\u0142a\u0144 marketingowych i pozycj\u0119 marki na rynku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_marketing_sensoryczny_wplywa_na_decyzje_klientow\"><\/span><strong>Jak marketing sensoryczny wp\u0142ywa na decyzje klient\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u017beby lepiej zrozumie\u0107, jak umiej\u0119tnie korzysta\u0107 z marketingu sensorycznego, warto pozna\u0107 kilka przyk\u0142ad\u00f3w jego zastosowania. Marketing sensoryczny wykorzystuje nasze zmys\u0142y, dlatego przytocz\u0119 pi\u0119\u0107 r\u00f3\u017cnych przyk\u0142ad\u00f3w, po jednym dla ka\u017cdego z nich. Pod uwag\u0119 we\u017amiemy smak, dotyk, w\u0119ch, wzrok i s\u0142uch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wplyw_marketingu_sensorycznego_na_zmysl_sluchu\"><\/span><strong>Wp\u0142yw marketingu sensorycznego na zmys\u0142 s\u0142uchu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przyk\u0142adem wykorzystania zmys\u0142u s\u0142uchu w marketingu sensorycznym mo\u017ce by\u0107 kampania reklamowa producenta chips\u00f3w, kt\u00f3ra podczas emitowania reklam wykorzystuje charakterystyczny d\u017awi\u0119k chrupania. To d\u017awi\u0119k, kt\u00f3ry jest bezpo\u015brednio zwi\u0105zany z jedzeniem chips\u00f3w i od razu kojarzy si\u0119 z danym produktem. D\u017awi\u0119k chrupania dodaje reklamom autentyczno\u015bci i oddzia\u0142uje na zmys\u0142 s\u0142uchu widza, wywo\u0142uj\u0105c uczucie g\u0142odu i apetytu. Dzi\u0119ki temu, kiedy konsument us\u0142yszy ten d\u017awi\u0119k w telewizji, b\u0119dzie bardziej sk\u0142onny si\u0119gn\u0105\u0107 po produkty tej konkretnej marki. Marketing sensoryczny wykorzystuje bod\u017ace d\u017awi\u0119kowe, aby kreowa\u0107 pozytywne skojarzenia z produktem i wp\u0142ywa\u0107 na zachowanie konsument\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_sensoryczny_a_zmysl_wzroku\"><\/span><strong>Marketing sensoryczny a zmys\u0142 wzroku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marka mo\u017ce zaprojektowa\u0107 opakowanie, kt\u00f3re jest estetycznie i atrakcyjnie wykonane, u\u017cywaj\u0105c kolor\u00f3w i wzor\u00f3w, kt\u00f3re przyci\u0105gaj\u0105 uwag\u0119 klient\u00f3w. Dobrym przyk\u0142adem jest opakowanie s\u0142odyczy, kt\u00f3re jest kolorowe i przyci\u0105ga uwag\u0119 dzieci, dzi\u0119ki czemu dzieci ch\u0119tniej b\u0119d\u0105 prosi\u0107 o nie rodzic\u00f3w. Marketing sensoryczny wykorzystuje w ten spos\u00f3b zmys\u0142 wzroku, co prowadzi zwykle do zwi\u0119kszenia sprzeda\u017cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_marketing_sensoryczny_oddzialuje_na_zmysl_wechu\"><\/span><strong>Jak marketing sensoryczny oddzia\u0142uje na zmys\u0142 w\u0119chu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przyk\u0142adem wykorzystania zmys\u0142u w\u0119chu w marketingu jest strategia stosowana przez sklepy spo\u017cywcze i piekarnie. Kiedy klient wchodzi do piekarni, zwykle rozprzestrzenia si\u0119 tam zapach \u015bwie\u017co pieczonego chleba. Wchodz\u0105c do cukierni, unosz\u0105 si\u0119 aromaty \u015bwie\u017co upieczonych ciast. Cho\u0107 nie zawsze jest to z g\u00f3ry zamierzony cel, to mo\u017ce to dzia\u0142a\u0107 jako bodziec sensoryczny. Przyjemny zapach mo\u017ce zach\u0119ci\u0107 potencjalnych zakup\u00f3w do zakupu produkt\u00f3w. To w\u0142a\u015bnie zapach \u015bwie\u017cego pieczywa czy ciep\u0142ych bu\u0142eczek mo\u017ce wp\u0142yn\u0105\u0107 na ich decyzj\u0119 zakupow\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_sensoryczny_a_zmysl_dotyku\"><\/span><strong>Marketing sensoryczny a zmys\u0142 dotyku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z przyk\u0142ad\u00f3w marki, kt\u00f3ra wykorzystuje zmys\u0142 dotyku w marketingu sensorycznym, jest firma Apple. Apple znana jest ze swojego innowacyjnego designu i wysokiej jako\u015bci produkt\u00f3w. Urz\u0105dzenia Apple, takie jak iPhone czy MacBook, posiadaj\u0105 wyj\u0105tkowe obudowy wykonane z wysokiej jako\u015bci materia\u0142\u00f3w, kt\u00f3re s\u0105 bardzo solidne, a jednocze\u015bnie przyjemne w dotyku, a ekranowe interfejsy dotykowe na urz\u0105dzeniach Apple oferuj\u0105 p\u0142ynne do\u015bwiadczenie u\u017cytkownika. Dzi\u0119ki temu Apple tworzy nie tylko produkty, ale tak\u017ce sensoryczne do\u015bwiadczenia, kt\u00f3re pozostawiaj\u0105 trwa\u0142e wra\u017cenie na klientach, przyczyniaj\u0105c si\u0119 do budowania \u015bwiadomo\u015bci marki i lojalno\u015bci klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zmysl_smaku_a_marketing_sensoryczny\"><\/span><strong>Zmys\u0142 smaku, a marketing sensoryczny<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przyk\u0142adem udanej kampanii, wykorzystuj\u0105cej zmys\u0142 smaku, jest &#8220;Pepsi Challenge.&#8221; Podczas tej kampanii, ludzie byli proszeni o przetestowanie dw\u00f3ch napoj\u00f3w gazowanych, Pepsi i Coca-Coli. Co ciekawe, wszyscy zainteresowani mieli opaski na oczach, dzi\u0119ki czemu nie byli w stanie okre\u015bli\u0107, kt\u00f3ry nap\u00f3j aktualnie pij\u0105. Celem kampanii by\u0142a ocena tego, kt\u00f3ry nap\u00f3j smakuje lepiej. Wyniki eksperymentu cz\u0119sto zaskakiwa\u0142y uczestnik\u00f3w, poniewa\u017c wielu z nich wybiera\u0142o Pepsi, cho\u0107 deklarowali, \u017ce preferuj\u0105 Coca-Col\u0119. Ten przyk\u0142ad pokazuje, \u017ce zmys\u0142 smaku mo\u017ce mie\u0107 znacz\u0105cy wp\u0142yw na preferencje konsument\u00f3w i mo\u017ce by\u0107 wykorzystywany przez firmy jako skuteczna strategia marketingowa.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele_marketingu_sensorycznego\"><\/span><strong>Cele marketingu sensorycznego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u0142\u00f3wne cele marketingu sensorycznego to oczywi\u015bcie zwi\u0119kszenie sprzeda\u017cy i budowanie \u015bwiadomo\u015bci marki. Dzi\u0119ki dzia\u0142aniom w tym obszarze masz tak\u017ce szans\u0119 na zbudowanie wi\u0119zi z klientem. Przyjrzyjmy si\u0119 bli\u017cej celom marketingu sensorycznego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_efektywnosci_dzialan_reklamowych\"><\/span><strong>Zwi\u0119kszenie efektywno\u015bci dzia\u0142a\u0144 reklamowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing sensoryczny ma na celu wyr\u00f3\u017cnienie marki na konkurencyjnym rynku, poprzez tworzenie kampanii reklamowych, kt\u00f3re nie tylko przyci\u0105gaj\u0105 uwag\u0119, ale anga\u017cuj\u0105 zmys\u0142y klient\u00f3w. Dzia\u0142ania tego typu mog\u0105 prowadzi\u0107 do wi\u0119kszej skuteczno\u015bci reklam, a co za tym idzie, wi\u0119kszej liczby konwersji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zbudowanie_wiezi_miedzy_marka_a_klientem\"><\/span><strong>Zbudowanie wi\u0119zi mi\u0119dzy mark\u0105 a klientem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzi\u0119ki marketingowi sensorycznemu marka mo\u017ce tworzy\u0107 bardziej osobiste i emocjonalne wi\u0119zi z klientami. Oddzia\u0142ywanie na zmys\u0142y, takie jak wzrok, s\u0142uch, czy zapach, mo\u017ce budowa\u0107 wi\u0119\u017a, kt\u00f3ra przek\u0142ada si\u0119 na lojalno\u015b\u0107 klient\u00f3w. Klienci bardziej anga\u017cuj\u0105 si\u0119 w mark\u0119, kt\u00f3ra dostarcza im wyj\u0105tkowe do\u015bwiadczenia sensoryczne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_swiadomosci_marki\"><\/span><strong>Zwi\u0119kszenie \u015bwiadomo\u015bci marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co jeszcze warto wzi\u0105\u0107 pod uwag\u0119? Marketing sensoryczny mo\u017ce pom\u00f3c w zwi\u0119kszeniu rozpoznawalno\u015bci marki. Przyk\u0142adem mo\u017ce by\u0107 charakterystyczny d\u017awi\u0119k, kt\u00f3ry od razu kojarzy si\u0119 z dan\u0105 firm\u0105, jak np. kr\u00f3tka melodia z reklamy McDonald&#8217;s, lub unikalny zapach sklepu, kt\u00f3ry na d\u0142ugo pozostaje w pami\u0119ci odbiorcy. To wszystko przyczynia si\u0119 do zwi\u0119kszenia \u015bwiadomo\u015bci marki w\u015br\u00f3d konsument\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_sensoryczny_%E2%80%93_podsumowanie\"><\/span><strong>Marketing sensoryczny \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie wszystkie dzia\u0142ania wykorzystuj\u0105ce marketing sensoryczny s\u0105 skuteczne. Je\u015bli jednak dana kampania jest odpowiednio przygotowana, jako przedsi\u0119biorca mo\u017cesz liczy\u0107 na zaskakuj\u0105ce wyniki. Cho\u0107 firmy wp\u0142ywaj\u0105 na nasze zmys\u0142y ka\u017cdego dnia, co mo\u017cna zauwa\u017cy\u0107 chocia\u017cby w galeriach handlowych, to jako pierwszy przychodzi do g\u0142owy przed\u015bwi\u0105teczny marketing sensoryczny. To okres, w kt\u00f3rym jeste\u015bmy bardziej podatni na wydatki, dlatego te\u017c marki k\u0142ad\u0105 du\u017cy nacisk na to, aby skutecznie wp\u0142ywa\u0107 na decyzje zakupowe klient\u00f3w. I to jest w\u0142a\u015bnie marketing sensoryczny \u2013 rola zmys\u0142\u00f3w w dzia\u0142aniach reklamowych.<\/p><div class=\"wnzvq69f2c00802ec3\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cmwlo69f2c00802dda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cmwlo69f2c00802dda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cmwlo69f2c00802dda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cmwlo69f2c00802dda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cmwlo69f2c00802dda {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lkyat69f2c00802d66\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lkyat69f2c00802d66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lkyat69f2c00802d66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lkyat69f2c00802d66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lkyat69f2c00802d66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lkyat69f2c00802d66 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pllyo69f2c00802cec\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pllyo69f2c00802cec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pllyo69f2c00802cec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pllyo69f2c00802cec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pllyo69f2c00802cec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pllyo69f2c00802cec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lxpjt69f2c00802c77\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lxpjt69f2c00802c77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lxpjt69f2c00802c77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lxpjt69f2c00802c77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lxpjt69f2c00802c77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lxpjt69f2c00802c77 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"brypo69f2c00802bf6\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.brypo69f2c00802bf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.brypo69f2c00802bf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.brypo69f2c00802bf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.brypo69f2c00802bf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.brypo69f2c00802bf6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"triuu69f2c00802b7d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.triuu69f2c00802b7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.triuu69f2c00802b7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.triuu69f2c00802b7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.triuu69f2c00802b7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.triuu69f2c00802b7d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xkhfu69f2c00802b03\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9037 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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To tak\u017ce tworzenie kampanii marketingowej, kt\u00f3rych celem jest przyci\u0105gni\u0119cie uwagi potencjalnych klient\u00f3w. Nie jest to oczywi\u015bcie proste zadanie. Spore znaczenie ma w tym kontek\u015bcie marketing sensoryczny, zwany inaczej marketingiem zmys\u0142\u00f3w. Co to jest marketing sensoryczny? Jak marketing sensoryczny dzia\u0142a na nasze zmys\u0142y? Jakie s\u0105 cele marketingu [&hellip;]<\/p>\n","protected":false},"author":101039,"featured_media":9038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,571,350,54,245,410],"class_list":["post-9037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-cele-marketingowe","tag-ciekawostka","tag-ciekawostki-2","tag-marketing","tag-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 przyk\u0142ad\u00f3w marketingu sensorycznego - WeNet<\/title>\n<meta name=\"description\" content=\"Co to jest marketing sensoryczny? 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