{"id":9048,"date":"2023-09-11T15:13:40","date_gmt":"2023-09-11T13:13:40","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9048"},"modified":"2023-09-12T13:36:42","modified_gmt":"2023-09-12T11:36:42","slug":"model-aida-jak-ocenic-reakcje-klientow-na-reklame","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/","title":{"rendered":"Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida.png\" alt=\"model aida co to jest\" class=\"wp-image-9077 colorbox-9048 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jednym z narz\u0119dzi do oceny skuteczno\u015bci dzia\u0142a\u0144 marketingowych jest model AIDA, kt\u00f3ry pozwala na zrozumienie reakcji klient\u00f3w na reklam\u0119 i dostosowanie jej do ich potrzeb. W niniejszym artykule om\u00f3wimy cztery aspekty tego modelu oraz sposoby jego wykorzystania w praktyce.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Definicja_modelu_AIDA\" >Definicja modelu AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Kto_stworzyl_model_AIDA\" >Kto stworzy\u0142 model AIDA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Wdrozenie_formuly_AIDA\" >Wdro\u017cenie formu\u0142y AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_w_komunikacji_marketingowej\" >Model AIDA w komunikacji marketingowej<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Attention_%E2%80%93_zwrocenie_uwagi_odbiorcy\" >Attention \u2013 zwr\u00f3cenie uwagi odbiorcy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Interest_%E2%80%93_wywolanie_zainteresowania\" >Interest \u2013 wywo\u0142anie zainteresowania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Desire_%E2%80%93_wzbudzenie_pragnienia\" >Desire \u2013 wzbudzenie pragnienia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Action_%E2%80%93_zacheta_do_dzialania\" >Action \u2013 zach\u0119ta do dzia\u0142ania<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Zastosowanie_modelu_AIDA_w_praktyce\" >Zastosowanie modelu AIDA w praktyce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_%E2%80%93_jak_go_wykorzystac_do_zwiekszenia_obrotow\" >Model AIDA \u2013 jak go wykorzysta\u0107 do zwi\u0119kszenia obrot\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_media_spolecznosciowe\" >Model AIDA media spo\u0142eczno\u015bciowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_kiedy_stosowac\" >Model AIDA kiedy stosowa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_zwiekszenie_obrotow\" >Model AIDA zwi\u0119kszenie obrot\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#Model_AIDA_nowe_odmiany\" >Model AIDA nowe odmiany<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/#AIDA_w_marketingu_%E2%80%93_podsumowanie\" >AIDA w marketingu \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_modelu_AIDA\"><\/span><strong>Definicja modelu AIDA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA to akronim, kt\u00f3ry sk\u0142ada si\u0119 z czterech etap\u00f3w oddzia\u0142uj\u0105cych na klienta podczas jego kontaktu z reklam\u0105. S\u0105 to kolejno:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A<\/strong>ttention (uwaga),<\/li>\n\n\n\n<li><strong>I<\/strong>nterest (zainteresowanie),<\/li>\n\n\n\n<li><strong>D<\/strong>esire (pragnienie),<\/li>\n\n\n\n<li><strong>A<\/strong>ction (akcja).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kto_stworzyl_model_AIDA\"><\/span>Kto stworzy\u0142 model AIDA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model ten zosta\u0142 opracowany przez E. St. Elmo Lewis w 1898 roku, a mimo up\u0142ywu czasu wci\u0105\u017c pozostaje jednym z najbardziej popularnych narz\u0119dzi wykorzystywanych przez marketer\u00f3w na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9048 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wdrozenie_formuly_AIDA\"><\/span>Wdro\u017cenie formu\u0142y AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby wdro\u017cy\u0107 formu\u0142\u0119 AIDA w swojej komunikacji marketingowej, <strong>warto zacz\u0105\u0107 od analizy swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a><\/strong> oraz okre\u015blenia, jakie s\u0105 jej potrzeby i oczekiwania. Nast\u0119pnie nale\u017cy opracowa\u0107 strategi\u0119 komunikacji, kt\u00f3ra b\u0119dzie uwzgl\u0119dnia\u0142a te aspekty oraz pozwala\u0142a na skuteczne przyci\u0105gni\u0119cie uwagi klient\u00f3w. Dobrym pomys\u0142em mo\u017ce by\u0107 tak\u017ce przeprowadzenie test\u00f3w r\u00f3\u017cnych wariant\u00f3w reklam, aby sprawdzi\u0107, kt\u00f3re z nich s\u0105 najbardziej skuteczne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_w_komunikacji_marketingowej\"><\/span>Model AIDA w komunikacji marketingowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attention_%E2%80%93_zwrocenie_uwagi_odbiorcy\"><\/span>Attention \u2013 zwr\u00f3cenie uwagi odbiorcy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym etapem modelu AIDA jest zwr\u00f3cenie uwagi odbiorcy na reklam\u0119. W tym celu warto postawi\u0107 na oryginalne i innowacyjne rozwi\u0105zania, kt\u00f3re pozwol\u0105 wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji. Nale\u017cy jednak pami\u0119ta\u0107, \u017ce zwr\u00f3cenie uwagi to dopiero pocz\u0105tek drogi do zdobycia klienta. Warto wi\u0119c zadba\u0107 o to, aby reklama by\u0142a nie tylko atrakcyjna wizualnie, ale tak\u017ce zawiera\u0142a istotne informacje dotycz\u0105ce oferty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interest_%E2%80%93_wywolanie_zainteresowania\"><\/span>Interest \u2013 wywo\u0142anie zainteresowania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drugim etapem modelu AIDA jest wywo\u0142anie zainteresowania u odbiorcy. W tym celu warto postawi\u0107 na jasne i konkretne przekazy, kt\u00f3re pozwol\u0105 klientowi szybko zrozumie\u0107, jakie korzy\u015bci mo\u017ce osi\u0105gn\u0105\u0107 dzi\u0119ki oferowanemu produktowi lub us\u0142udze. Wa\u017cne jest r\u00f3wnie\u017c, aby dostarczy\u0107 odbiorcy warto\u015bciowych informacji, kt\u00f3re pozwol\u0105 mu podj\u0105\u0107 \u015bwiadom\u0105 decyzj\u0119 o zakupie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desire_%E2%80%93_wzbudzenie_pragnienia\"><\/span>Desire \u2013 wzbudzenie pragnienia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trzecim etapem modelu AIDA jest wzbudzenie pragnienia u odbiorcy. W tym celu warto skupi\u0107 si\u0119 na emocjach i warto\u015bciach zwi\u0105zanych z oferowanym produktem lub us\u0142ug\u0105. Mo\u017cna to osi\u0105gn\u0105\u0107 poprzez stosowanie odpowiednich technik narracyjnych, takich jak storytelling czy budowanie wizerunku marki. Warto r\u00f3wnie\u017c zadba\u0107 o to, aby oferta by\u0142a atrakcyjna cenowo oraz dost\u0119pna dla szerokiego grona odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Action_%E2%80%93_zacheta_do_dzialania\"><\/span>Action \u2013 zach\u0119ta do dzia\u0142ania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim etapem modelu AIDA jest zach\u0119cenie odbiorcy do podj\u0119cia konkretnej akcji, czyli np. zakupu produktu lub skorzystania z us\u0142ugi. W tym celu warto zastosowa\u0107 r\u00f3\u017cne techniki perswazyjne, takie jak oferty specjalne, promocje czy konkursy. Wa\u017cne jest r\u00f3wnie\u017c, aby u\u0142atwi\u0107 klientowi proces zakupowy, np. poprzez intuicyjny system zamawiania czy szybk\u0105 realizacj\u0119 zam\u00f3wie\u0144.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosowanie_modelu_AIDA_w_praktyce\"><\/span>Zastosowanie modelu AIDA w praktyce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA mo\u017ce by\u0107 wykorzystywany zar\u00f3wno w przypadku kampanii reklamowych prowadzonych w mediach tradycyjnych, jak i w Internecie. Warto jednak pami\u0119ta\u0107, \u017ce <strong>ka\u017cdy z etap\u00f3w modelu AIDA powinien by\u0107 dostosowany do specyfiki danego medium<\/strong> oraz grupy docelowej. W przypadku ma\u0142ych i \u015brednich przedsi\u0119biorstw szczeg\u00f3lnie istotne jest r\u00f3wnie\u017c monitorowanie efekt\u00f3w dzia\u0142a\u0144 marketingowych oraz ich ci\u0105g\u0142e optymalizowanie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_%E2%80%93_jak_go_wykorzystac_do_zwiekszenia_obrotow\"><\/span>Model AIDA \u2013 jak go wykorzysta\u0107 do zwi\u0119kszenia obrot\u00f3w?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastosowanie modelu AIDA mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia obrot\u00f3w firmy, poniewa\u017c pozwala na skierowanie dzia\u0142a\u0144 marketingowych w taki spos\u00f3b, aby przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w i sk\u0142oni\u0107 ich do zakupu.<\/p>\n\n\n\n<p>Przyk\u0142adem mo\u017ce by\u0107 kampania reklamowa oparta na promocji specjalnej oferty, kt\u00f3ra wpierw przyci\u0105ga uwag\u0119 atrakcyjnymi cenami, nast\u0119pnie prezentuje korzy\u015bci wynikaj\u0105ce z zakupu (np. wysoka jako\u015b\u0107 produkt\u00f3w), buduje pragnienie (np. poprzez pokazanie stylowych zdj\u0119\u0107) oraz zach\u0119ca do podj\u0119cia akcji (np. przez umieszczenie informacji o ograniczonej liczbie sztuk).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_media_spolecznosciowe\"><\/span>Model AIDA media spo\u0142eczno\u015bciowe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Media spo\u0142eczno\u015bciowe s\u0105 doskona\u0142ym miejscem do wykorzystania modelu AIDA, poniewa\u017c pozwalaj\u0105 na szybkie dotarcie do szerokiej grupy odbiorc\u00f3w oraz interakcj\u0119 z nimi.<\/p>\n\n\n\n<p>Przyk\u0142ad? Kampania reklamowa prowadzona na Facebooku, kt\u00f3ra opiera si\u0119 na publikacji anga\u017cuj\u0105cych post\u00f3w zawieraj\u0105cych elementy modelu AIDA. W tym przypadku tak\u017ce wa\u017cne jest, aby dostosowa\u0107 tre\u015bci do specyfiki danego medium, np. na Instagramie skupi\u0107 si\u0119 na atrakcyjnych zdj\u0119ciach, a na Twitterze na kr\u00f3tkich, wpadaj\u0105cych w ucho has\u0142ach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_kiedy_stosowac\"><\/span>Model AIDA kiedy stosowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA sprawdzi si\u0119 w przypadku wi\u0119kszo\u015bci dzia\u0142a\u0144 marketingowych, zar\u00f3wno tych prowadzonych online, jak i offline. Szczeg\u00f3lnie warto zastosowa\u0107 go przy planowaniu kampanii reklamowych, tworzeniu materia\u0142\u00f3w promocyjnych czy organizowaniu event\u00f3w.<\/p>\n\n\n\n<p>Wa\u017cne jest jednak, aby pami\u0119ta\u0107, \u017ce model AIDA nie jest uniwersalnym rozwi\u0105zaniem i nie zawsze b\u0119dzie odpowiedni dla ka\u017cdego rodzaju produktu czy us\u0142ugi. Dlatego przed jego zastosowaniem warto dok\u0142adnie przeanalizowa\u0107 potrzeby naszych klient\u00f3w oraz specyfik\u0119 rynku, na kt\u00f3rym dzia\u0142amy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_zwiekszenie_obrotow\"><\/span>Model AIDA zwi\u0119kszenie obrot\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stosowanie modelu AIDA mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia obrot\u00f3w przedsi\u0119biorstwa, poniewa\u017c pozwala ono na lepsze zrozumienie potrzeb i oczekiwa\u0144 klient\u00f3w oraz dostosowanie do nich komunikacji marketingowej. Dzi\u0119ki temu przedsi\u0119biorcy s\u0105 w stanie dotrze\u0107 do wi\u0119kszej liczby os\u00f3b zainteresowanych ich ofert\u0105, co przek\u0142ada si\u0119 na wzrost sprzeda\u017cy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9048 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_AIDA_nowe_odmiany\"><\/span>Model AIDA nowe odmiany<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wraz z rozwojem technologii oraz zmieniaj\u0105cymi si\u0119 potrzebami klient\u00f3w, model AIDA ewoluuje i przybiera nowe formy.<\/p>\n\n\n\n<p>Obecnie coraz cz\u0119\u015bciej m\u00f3wi si\u0119 o modelu <strong>AIDAS<\/strong>, gdzie dodatkowym etapem jest <strong>Satisfaction (satysfakcja)<\/strong>. Na tym etapie przedsi\u0119biorca powinien zadba\u0107 o to, aby klient by\u0142 zadowolony z zakupionego produktu czy us\u0142ugi, co mo\u017ce prowadzi\u0107 do jego lojalno\u015bci oraz pozytywnych rekomendacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_w_marketingu_%E2%80%93_podsumowanie\"><\/span>AIDA w marketingu \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA to sprawdzony i uniwersalny spos\u00f3b na ocen\u0119 reakcji klient\u00f3w na reklam\u0119. Dzi\u0119ki jego zastosowaniu mo\u017cna skutecznie dotrze\u0107 do odbiorc\u00f3w, wzbudzi\u0107 ich zainteresowanie i pragnienie posiadania oferowanego produktu lub us\u0142ugi oraz zach\u0119ci\u0107 ich do podj\u0119cia konkretnej akcji. Warto wi\u0119c w\u0142\u0105czy\u0107 model AIDA do swojej strategii marketingowej i obserwowa\u0107, jak przek\u0142ada si\u0119 on na wzrost sprzeda\u017cy oraz zysk\u00f3w firmy.<\/p><div class=\"ezucc69f2c7262c53c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9048 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ezucc69f2c7262c53c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ezucc69f2c7262c53c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ezucc69f2c7262c53c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ezucc69f2c7262c53c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ezucc69f2c7262c53c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qepgw69f2c7262b1fc\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9048 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.euvfc69f2c7262adf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.euvfc69f2c7262adf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.euvfc69f2c7262adf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.euvfc69f2c7262adf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.euvfc69f2c7262adf8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bimpn69f2c7262ad5f\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9048 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bimpn69f2c7262ad5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bimpn69f2c7262ad5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bimpn69f2c7262ad5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bimpn69f2c7262ad5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bimpn69f2c7262ad5f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9048&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jednym z narz\u0119dzi do oceny skuteczno\u015bci dzia\u0142a\u0144 marketingowych jest model AIDA, kt\u00f3ry pozwala na zrozumienie reakcji klient\u00f3w na reklam\u0119 i dostosowanie jej do ich potrzeb. W niniejszym artykule om\u00f3wimy cztery aspekty tego modelu oraz sposoby jego wykorzystania w praktyce. Definicja modelu AIDA Model AIDA to akronim, kt\u00f3ry sk\u0142ada si\u0119 z czterech etap\u00f3w oddzia\u0142uj\u0105cych na klienta [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119?\" \/>\n<meta property=\"og:description\" content=\"Jednym z narz\u0119dzi do oceny skuteczno\u015bci dzia\u0142a\u0144 marketingowych jest model AIDA, kt\u00f3ry pozwala na zrozumienie reakcji klient\u00f3w na reklam\u0119 i dostosowanie jej do ich potrzeb. W niniejszym artykule om\u00f3wimy cztery aspekty tego modelu oraz sposoby jego wykorzystania w praktyce. Definicja modelu AIDA Model AIDA to akronim, kt\u00f3ry sk\u0142ada si\u0119 z czterech etap\u00f3w oddzia\u0142uj\u0105cych na klienta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T13:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T11:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/model-aida-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/model-aida-jak-ocenic-reakcje-klientow-na-reklame\/","og_locale":"pl_PL","og_type":"article","og_title":"Model AIDA \u2013 jak oceni\u0107 reakcje klient\u00f3w na reklam\u0119?","og_description":"Jednym z narz\u0119dzi do oceny skuteczno\u015bci dzia\u0142a\u0144 marketingowych jest model AIDA, kt\u00f3ry pozwala na zrozumienie reakcji klient\u00f3w na reklam\u0119 i dostosowanie jej do ich potrzeb. 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