{"id":9178,"date":"2023-09-13T14:51:28","date_gmt":"2023-09-13T12:51:28","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9178"},"modified":"2026-04-28T10:13:47","modified_gmt":"2026-04-28T08:13:47","slug":"design-thinking-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/","title":{"rendered":"Design Thinking &#8211; co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking.png\" alt=\"Proces Design Thinking\" class=\"wp-image-9193 colorbox-9178 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/design-thinking-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czym dok\u0142adnie jest Design Thinking i jak mo\u017ce wp\u0142yn\u0105\u0107 na rozw\u00f3j Twojej firmy? W tym wpisie postaramy si\u0119 odpowiedzie\u0107 na te pytania, omawiaj\u0105c definicj\u0119, efekty, etapy oraz narz\u0119dzia zwi\u0105zane z tym podej\u015bciem.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Definiowanie_Design_Thinking\" >Definiowanie Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Historia_Design_Thinking\" >Historia Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Etapy_Design_Thinking\" >Etapy Design Thinking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Empatia_Design_Thinking\" >Empatia Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Definiowanie_problemu\" >Definiowanie problemu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Generowanie_pomyslow\" >Generowanie pomys\u0142\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Budowanie_prototypow\" >Budowanie prototyp\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Testowanie\" >Testowanie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Efekty_Design_Thinking\" >Efekty Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Narzedzia_Design_Thinking\" >Narz\u0119dzia Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#MVP_Design_Thinking\" >MVP Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/#Uzywanie_Design_Thinking_%E2%80%93_podsumowanie\" >U\u017cywanie Design Thinking &#8211; podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definiowanie_Design_Thinking\"><\/span><strong>Definiowanie Design Thinking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Design Thinking to proces tw\u00f3rczego rozwi\u0105zywania problem\u00f3w, kt\u00f3ry <strong>opiera si\u0119 na empatii, eksperymentowaniu i iteracji<\/strong>. Jego celem jest opracowanie innowacyjnych rozwi\u0105za\u0144, kt\u00f3re s\u0105 zar\u00f3wno u\u017cyteczne, jak i atrakcyjne dla odbiorc\u00f3w. W przeciwie\u0144stwie do tradycyjnych metod projektowania, Design Thinking skupia si\u0119 na ludziach i ich potrzebach, stawiaj\u0105c u\u017cytkownika w centrum procesu projektowego.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\" alt=\"Projektujemy, publikujemy i wspieramy strony internetowe dla firm. Sprawd\u017a &gt;&gt;&gt;\u00a0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;add0837c-3a66-4750-9ac8-5fbcb521e1ef&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historia_Design_Thinking\"><\/span>Historia Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pocz\u0105tki Design Thinking si\u0119gaj\u0105 lat 60. XX wieku, kiedy to ameryka\u0144ski psycholog i naukowiec Herbert A. Simon opublikowa\u0142 swoj\u0105 ksi\u0105\u017ck\u0119 &#8220;The Sciences of the Artificial&#8221;. To w\u0142a\u015bnie w niej po raz pierwszy pojawi\u0142o si\u0119 poj\u0119cie &#8220;my\u015blenia projektowego&#8221; jako sposobu rozwi\u0105zywania problem\u00f3w. Jednak dopiero <strong>w latach 80. i 90. metoda ta zacz\u0119\u0142a zdobywa\u0107 popularno\u015b\u0107<\/strong> dzi\u0119ki pracy Davida Kelleya, za\u0142o\u017cyciela s\u0142ynnej firmy projektowej IDEO oraz profesora na Uniwersytecie Stanforda.<\/p>\n\n\n\n<p>Wsp\u00f3\u0142cze\u015bnie Design Thinking jest wykorzystywany nie tylko w projektowaniu stron internetowych czy produkt\u00f3w, ale tak\u017ce w edukacji, biznesie, a nawet polityce. Sukces tego procesu wynika z faktu, \u017ce pozwala on na tworzenie innowacyjnych i efektywnych rozwi\u0105za\u0144, kt\u00f3re s\u0105 oparte na rzeczywistych potrzebach u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etapy_Design_Thinking\"><\/span>Etapy Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Proces Design Thinking mo\u017cna podzieli\u0107 na pi\u0119\u0107 etap\u00f3w, kt\u00f3re cz\u0119sto przeplataj\u0105 si\u0119 i powtarzaj\u0105 w trakcie realizacji projektu. S\u0105 to nast\u0119puj\u0105ce fazy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empatia_Design_Thinking\"><\/span><strong>Empatia Design Thinking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Polega na zrozumieniu potrzeb i oczekiwa\u0144 u\u017cytkownik\u00f3w poprzez obserwacj\u0119, rozmowy czy analiz\u0119 danych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definiowanie_problemu\"><\/span><strong>Definiowanie problemu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Etap ten ma na celu sformu\u0142owanie konkretnego problemu do rozwi\u0105zania, opartego na wcze\u015bniej zebranych informacjach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generowanie_pomyslow\"><\/span><strong>Generowanie pomys\u0142\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W tej fazie uczestnicy procesu staraj\u0105 si\u0119 wymy\u015bli\u0107 jak najwi\u0119cej r\u00f3\u017cnorodnych rozwi\u0105za\u0144 problemu, korzystaj\u0105c z technik kreatywnego my\u015blenia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_prototypow\"><\/span><strong>Budowanie prototyp\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Polega na stworzeniu wizualizacji lub fizycznych modeli proponowanych rozwi\u0105za\u0144, kt\u00f3re mog\u0105 by\u0107 testowane i oceniane.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testowanie\"><\/span><strong>Testowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatni etap Design Thinking to sprawdzenie, czy opracowane rozwi\u0105zania spe\u0142niaj\u0105 oczekiwania u\u017cytkownik\u00f3w oraz ewentualne modyfikacje i ulepszenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efekty_Design_Thinking\"><\/span>Efekty Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stosowanie Design Thinking w praktyce przynosi wiele korzy\u015bci. Przede wszystkim pozwala na<strong> lepsze zrozumienie potrzeb u\u017cytkownik\u00f3w<\/strong> oraz wypracowanie rozwi\u0105za\u0144 dostosowanych do ich oczekiwa\u0144. Ponadto, dzi\u0119ki temu podej\u015bciu mo\u017cliwe jest szybsze wprowadzenie innowacji na rynek oraz osi\u0105gni\u0119cie przewagi konkurencyjnej. Wreszcie, Design Thinking sprzyja kulturze wsp\u00f3\u0142pracy i komunikacji w zespole, co przek\u0142ada si\u0119 na wi\u0119ksz\u0105 efektywno\u015b\u0107 pracy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_Design_Thinking\"><\/span>Narz\u0119dzia Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W procesie Design Thinking wykorzystuje si\u0119 r\u00f3\u017cnorodne narz\u0119dzia, kt\u00f3re wspieraj\u0105 poszczeg\u00f3lne etapy tego podej\u015bcia. Niekt\u00f3re z nich to m.in. mapy empatii, kt\u00f3re pomagaj\u0105 lepiej zrozumie\u0107 potrzeby u\u017cytkownik\u00f3w, czy techniki burzy m\u00f3zg\u00f3w, kt\u00f3re sprzyjaj\u0105 generowaniu pomys\u0142\u00f3w. W fazie budowania prototyp\u00f3w przydaj\u0105 si\u0119 r\u00f3\u017cne programy graficzne, drukarki 3D czy materia\u0142y do tworzenia modeli fizycznych. Wreszcie, w etapie testowania niezb\u0119dne s\u0105 metody badania u\u017cyteczno\u015bci oraz ankiety i wywiady z u\u017cytkownikami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MVP_Design_Thinking\"><\/span>MVP Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MVP (Minimum Viable Product) to poj\u0119cie zwi\u0105zane z Design Thinking, kt\u00f3re oznacza minimaln\u0105 wersj\u0119 produktu, zawieraj\u0105c\u0105 tylko te funkcje, kt\u00f3re s\u0105 niezb\u0119dne do spe\u0142nienia podstawowych potrzeb u\u017cytkownik\u00f3w. MVP <strong>pozwala na szybsze wprowadzenie produktu na rynek<\/strong> oraz uzyskanie informacji zwrotnej od klient\u00f3w, co przyczynia si\u0119 do dalszego rozwoju i ulepszania oferty.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\" alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;6eaba40b-8ba5-4c48-bea7-8cf6135f3b39&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uzywanie_Design_Thinking_%E2%80%93_podsumowanie\"><\/span>U\u017cywanie Design Thinking &#8211; podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Design Thinking to innowacyjne podej\u015bcie do projektowania, kt\u00f3re stawia na pierwszym miejscu potrzeby i oczekiwania u\u017cytkownik\u00f3w. Dzi\u0119ki temu procesowi mo\u017cliwe jest opracowanie atrakcyjnych i u\u017cytecznych rozwi\u0105za\u0144, kt\u00f3re przyczyniaj\u0105 si\u0119 do sukcesu przedsi\u0119biorstw w dzisiejszym konkurencyjnym \u015bwiecie.<\/p><div class=\"felgb69f2bee9bc296\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.felgb69f2bee9bc296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.felgb69f2bee9bc296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.felgb69f2bee9bc296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.felgb69f2bee9bc296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.felgb69f2bee9bc296 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vjdkd69f2bee9bc20e\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wuala69f2bee9bc194 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wuala69f2bee9bc194 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wuala69f2bee9bc194 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wuala69f2bee9bc194 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wuala69f2bee9bc194 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ahdmo69f2bee9bc101\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.goskn69f2bee9bc08c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.goskn69f2bee9bc08c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.goskn69f2bee9bc08c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.goskn69f2bee9bc08c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.goskn69f2bee9bc08c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qpdsd69f2bee9bc006\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9178 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czym dok\u0142adnie jest Design Thinking i jak mo\u017ce wp\u0142yn\u0105\u0107 na rozw\u00f3j Twojej firmy? W tym wpisie postaramy si\u0119 odpowiedzie\u0107 na te pytania, omawiaj\u0105c definicj\u0119, efekty, etapy oraz narz\u0119dzia zwi\u0105zane z tym podej\u015bciem. Definiowanie Design Thinking Design Thinking to proces tw\u00f3rczego rozwi\u0105zywania problem\u00f3w, kt\u00f3ry opiera si\u0119 na empatii, eksperymentowaniu i iteracji. Jego celem jest opracowanie innowacyjnych [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Thinking - co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/design-thinking-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking - co to jest?\" \/>\n<meta property=\"og:description\" content=\"Czym dok\u0142adnie jest Design Thinking i jak mo\u017ce wp\u0142yn\u0105\u0107 na rozw\u00f3j Twojej firmy? W tym wpisie postaramy si\u0119 odpowiedzie\u0107 na te pytania, omawiaj\u0105c definicj\u0119, efekty, etapy oraz narz\u0119dzia zwi\u0105zane z tym podej\u015bciem. Definiowanie Design Thinking Design Thinking to proces tw\u00f3rczego rozwi\u0105zywania problem\u00f3w, kt\u00f3ry opiera si\u0119 na empatii, eksperymentowaniu i iteracji. 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