{"id":9243,"date":"2023-09-18T15:05:01","date_gmt":"2023-09-18T13:05:01","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9243"},"modified":"2024-03-19T11:17:54","modified_gmt":"2024-03-19T10:17:54","slug":"na-czym-polega-marketing-mix","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/","title":{"rendered":"Na czym polega marketing mix?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-1200x800.jpg\" alt=\"marketing mix\" class=\"wp-image-9244 colorbox-9243 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-1200x800.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-1536x1024.jpg 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-630x420.jpg 630w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix-1260x840.jpg 1260w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg 1620w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/figure>\n\n\n\n<p><strong>Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak wielkie korporacje osi\u0105gaj\u0105 sukces na rynku? Jak to mo\u017cliwe, \u017ce niekt\u00f3re produkty sprzedaj\u0105 si\u0119 znacznie lepiej od innych? Odpowied\u017a tkwi w strategii marketingowej, a dok\u0142adniej w tzw. marketing mix. Dzi\u015b przyjrzymy si\u0119 bli\u017cej temu poj\u0119ciu i dowiemy si\u0119, na czym polega oraz jakie s\u0105 jego g\u0142\u00f3wne sk\u0142adniki.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Definicja_marketingu_mix\" >Definicja marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Koncepcja_4P_w_marketingu_mix_%E2%80%93_glowne_skladniki_marketingu_mix\" >Koncepcja 4P w marketingu mix \u2013 g\u0142\u00f3wne sk\u0142adniki marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Elementy_marketingu_mix\" >Elementy marketingu mix<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Produkt_%E2%80%93_serce_marketingu_mix\" >Produkt \u2013 serce marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Cena_%E2%80%93_strategia_cenowa_w_marketingu_mix\" >Cena \u2013 strategia cenowa w marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Miejsce_%E2%80%93_dostepnosc_to_podstawa\" >Miejsce \u2013 dost\u0119pno\u015b\u0107 to podstawa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Promocja_w_strategii_marketingu_mix\" >Promocja w strategii marketingu mix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Formula_7P_w_marketingu_mix_czyli_rozszerzona_koncepcja_marketingu_mix\" >Formu\u0142a 7P w marketingu mix, czyli rozszerzona koncepcja marketingu mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Marketing_mix_4C\" >Marketing mix 4C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Marketing_mix_w_sklepie_internetowym\" >Marketing mix w sklepie internetowym<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#Elementy_i_modele_marketingu_mix_%E2%80%93_podsumowanie\" >Elementy i modele marketingu mix \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_marketingu_mix\"><\/span>Definicja marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing mix to zbi\u00f3r narz\u0119dzi i dzia\u0142a\u0144 marketingowych, kt\u00f3re stosuje firma w celu osi\u0105gni\u0119cia swoich cel\u00f3w na rynku. Poj\u0119cie to zosta\u0142o wprowadzone przez ameryka\u0144skiego profesora Neila Borden&#8217;a w latach 50. XX wieku, kt\u00f3ry zdefiniowa\u0142 je jako &#8220;<strong>zestaw taktycznych element\u00f3w marketingowych<\/strong>, kt\u00f3re mo\u017cna \u0142\u0105czy\u0107 w r\u00f3\u017cnych proporcjach w celu osi\u0105gni\u0119cia optymalnego efektu&#8221;. W praktyce oznacza to wykorzystanie odpowiednich narz\u0119dzi i dzia\u0142a\u0144, kt\u00f3re pozwol\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w i sk\u0142oni\u0107 ich do zakupu oferowanych produkt\u00f3w lub us\u0142ug.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koncepcja_4P_w_marketingu_mix_%E2%80%93_glowne_skladniki_marketingu_mix\"><\/span>Koncepcja 4P w marketingu mix \u2013 g\u0142\u00f3wne sk\u0142adniki marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W teorii marketingu mix mo\u017cna przedstawi\u0107 za pomoc\u0105 modelu 4P, kt\u00f3ry obejmuje cztery g\u0142\u00f3wne sk\u0142adniki, odpowiedzialne za sukces danej strategii marketingowej.<\/p>\n\n\n\n<p>S\u0105 to produkt (product), cena (price), miejsce (place) i promocja (promotion). Poni\u017cej om\u00f3wimy ka\u017cdy z tych element\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_marketingu_mix\"><\/span>Elementy marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produkt_%E2%80%93_serce_marketingu_mix\"><\/span>Produkt \u2013 serce marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym i najwa\u017cniejszym elementem marketingu mix jest produkt, czyli dobro materialne lub us\u0142uga, kt\u00f3r\u0105 firma oferuje swoim klientom. <strong>Tworzenie atrakcyjnego produktu wymaga przede wszystkim zrozumienia potrzeb i oczekiwa\u0144 klient\u00f3w<\/strong> oraz dostosowania oferty do nich. W tym celu firmy cz\u0119sto korzystaj\u0105 z bada\u0144 rynkowych, analiz konkurencji oraz test\u00f3w konsumenckich. Wa\u017cnym aspektem jest r\u00f3wnie\u017c design produktu, jego opakowanie, marka oraz jako\u015b\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cena_%E2%80%93_strategia_cenowa_w_marketingu_mix\"><\/span>Cena \u2013 strategia cenowa w marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drugim elementem marketingu mix jest cena, kt\u00f3ra odgrywa kluczow\u0105 rol\u0119 w procesie podejmowania decyzji zakupowych przez klient\u00f3w. Przedsi\u0119biorstwa musz\u0105 ustali\u0107 optymaln\u0105 cen\u0119 swojego produktu, tak aby by\u0142a ona atrakcyjna dla konsument\u00f3w, a jednocze\u015bnie pozwala\u0142a na osi\u0105gni\u0119cie zysku. Wyznaczenie ceny wymaga uwzgl\u0119dnienia takich czynnik\u00f3w jak koszty produkcji, mar\u017ce handlowe, poziom cen konkurencji oraz warto\u015b\u0107 dodan\u0105 oferowanego produktu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miejsce_%E2%80%93_dostepnosc_to_podstawa\"><\/span>Miejsce \u2013 dost\u0119pno\u015b\u0107 to podstawa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trzecim sk\u0142adnikiem marketingu mix jest miejsce, czyli spos\u00f3b dystrybucji produktu oraz jego dost\u0119pno\u015b\u0107 dla klient\u00f3w. <strong>Przedsi\u0119biorstwa musz\u0105 zadba\u0107 o to, aby ich produkty by\u0142y \u0142atwo dost\u0119pne<\/strong> dla konsument\u00f3w, zar\u00f3wno w sklepach stacjonarnych, jak i online. W tym celu korzystaj\u0105 z r\u00f3\u017cnych kana\u0142\u00f3w dystrybucji, takich jak hurtownie, sieci detaliczne czy e-commerce. Wa\u017cnym aspektem jest r\u00f3wnie\u017c logistyka, czyli efektywne zarz\u0105dzanie transportem, magazynowaniem i dostaw\u0105 produkt\u00f3w do klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promocja_w_strategii_marketingu_mix\"><\/span>Promocja w strategii marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim elementem marketingu mix jest promocja, kt\u00f3ra obejmuje wszelkie dzia\u0142ania maj\u0105ce na celu informowanie klient\u00f3w o produkcie oraz zach\u0119canie ich do zakupu. W\u015br\u00f3d narz\u0119dzi promocyjnych mo\u017cna wymieni\u0107 reklam\u0119, public relations, promocje sprzeda\u017cy czy marketing bezpo\u015bredni. Kluczem do sukcesu jest dobranie odpowiednich form komunikacji oraz sp\u00f3jne przekazywanie warto\u015bci oferowanego produktu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_7P_w_marketingu_mix_czyli_rozszerzona_koncepcja_marketingu_mix\"><\/span>Formu\u0142a 7P w marketingu mix, czyli rozszerzona koncepcja marketingu mix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obecnie coraz cz\u0119\u015bciej m\u00f3wi si\u0119 o rozszerzonej formule marketingu mix, kt\u00f3ra uwzgl\u0119dnia a\u017c siedem element\u00f3w (tzw. marketing mix 7P). Opr\u00f3cz klasycznych 4P (produkt, cena, dystrybucja, promocja), wyr\u00f3\u017cnia si\u0119 tak\u017ce trzy dodatkowe aspekty: ludzi (people), procesy (process) oraz dow\u00f3d fizyczny (physical evidence).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ludzie<\/strong> to zar\u00f3wno pracownicy firmy, jak i klienci. To w\u0142a\u015bnie oni tworz\u0105 warto\u015b\u0107 marki i wp\u0142ywaj\u0105 na jej odbi\u00f3r przez otoczenie. Dlatego tak wa\u017cne jest dbanie o odpowiedni\u0105 kultur\u0119 organizacyjn\u0105 oraz relacje z klientami.<\/li>\n\n\n\n<li><strong>Procesy<\/strong> to spos\u00f3b, w jaki firma realizuje swoje us\u0142ugi. Obejmuj\u0105 one zar\u00f3wno produkcj\u0119, jak i obs\u0142ug\u0119 klienta czy logistyk\u0119. Efektywne procesy pozwalaj\u0105 na osi\u0105gni\u0119cie lepszych wynik\u00f3w finansowych oraz zadowolenie klient\u00f3w.<\/li>\n\n\n\n<li><strong>Dow\u00f3d fizyczny<\/strong> to wszelkie elementy, kt\u00f3re pozwalaj\u0105 klientom oceni\u0107 jako\u015b\u0107 oferty firmy. Mog\u0105 to by\u0107 np. opakowania produkt\u00f3w, wystr\u00f3j sklepu czy strona internetowa. Wa\u017cne jest, aby dow\u00f3d fizyczny by\u0142 sp\u00f3jny z wizerunkiem marki i przekonywa\u0142 do zakupu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_mix_4C\"><\/span>Marketing mix 4C<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alternatywnym podej\u015bciem do marketingu mix jest koncepcja 4C, kt\u00f3ra skupia si\u0119 na potrzebach i oczekiwaniach klient\u00f3w. W jej ramach wyr\u00f3\u017cnia si\u0119 cztery elementy: klienta (customer), koszt (cost), komunikacj\u0119 (communication) oraz wygod\u0119 (convenience).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Klient<\/strong> to podstawa ka\u017cdej strategii marketingowej. W podej\u015bciu 4C kluczowe jest zrozumienie potrzeb i oczekiwa\u0144 nabywc\u00f3w oraz dostosowanie oferty firmy do ich wymaga\u0144.<\/li>\n\n\n\n<li><strong>Koszt<\/strong> to nie tylko cena produktu, ale tak\u017ce inne wydatki ponoszone przez klienta w zwi\u0105zku z zakupem, takie jak czas czy wysi\u0142ek. D\u0105\u017cenie do minimalizacji koszt\u00f3w pozwala na zbudowanie lojalno\u015bci klient\u00f3w.<\/li>\n\n\n\n<li><strong>Komunikacja<\/strong> to spos\u00f3b, w jaki firma przekazuje informacje o swojej ofercie. W podej\u015bciu 4C wa\u017cne jest tworzenie dialogu z klientami oraz dostosowanie komunikacji do ich potrzeb i preferencji.<\/li>\n\n\n\n<li><strong>Wygoda<\/strong> to aspekt zwi\u0105zany z dost\u0119pno\u015bci\u0105 produkt\u00f3w oraz \u0142atwo\u015bci\u0105 korzystania z us\u0142ug firmy. W podej\u015bciu 4C kluczowe jest u\u0142atwianie klientom procesu zakupowego oraz dbanie o ich satysfakcj\u0119.<\/li>\n<\/ul>\n\n\n\n<p><strong>Te tematy mog\u0105 Ci\u0119 r\u00f3wnie\u017c zainteresowa\u0107:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wenet.pl\/blog\/jakie-sa-rodzaje-marketingu\/\">Jakie s\u0105 rodzaje marketingu?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wenet.pl\/blog\/czym-jest-marketing-internetowy\/\">Czym jest marketing internetowy?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wenet.pl\/blog\/strategia-marketingowa-jak-ja-opracowac\/\">Strategia marketingowa &#8211; jak j\u0105 opracowa\u0107?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_mix_w_sklepie_internetowym\"><\/span>Marketing mix w sklepie internetowym<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W przypadku sklep\u00f3w internetowych, marketing mix odgrywa szczeg\u00f3lnie wa\u017cn\u0105 rol\u0119, gdy\u017c konkurencja w \u015bwiecie wirtualnym jest jeszcze wi\u0119ksza ni\u017c w przypadku tradycyjnych punkt\u00f3w sprzeda\u017cy. Aby osi\u0105gn\u0105\u0107 sukces, przedsi\u0119biorca musi zastosowa\u0107 odpowiednie strategie marketingowe, kt\u00f3re pozwol\u0105 mu na wyr\u00f3\u017cnienie si\u0119 w\u015br\u00f3d innych ofert na rynku.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>W przypadku produktu<\/strong>, warto zwr\u00f3ci\u0107 uwag\u0119 na jako\u015b\u0107 zdj\u0119\u0107 oraz opis\u00f3w towar\u00f3w, gdy\u017c to one wp\u0142ywaj\u0105 na postrzeganie produktu przez klienta. Warto r\u00f3wnie\u017c zadba\u0107 o r\u00f3\u017cnorodno\u015b\u0107 asortymentu oraz dost\u0119pno\u015b\u0107 towar\u00f3w, aby sprosta\u0107 oczekiwaniom r\u00f3\u017cnych grup klient\u00f3w.<\/li>\n\n\n\n<li><strong>Cena w sklepie internetowym<\/strong> jest cz\u0119sto kluczowym czynnikiem decyduj\u0105cym o wyborze oferty przez klienta. Warto wi\u0119c monitorowa\u0107 ceny konkurencji oraz stosowa\u0107 elastyczne strategie cenowe, takie jak promocje czy rabaty dla sta\u0142ych klient\u00f3w.<\/li>\n\n\n\n<li><strong>Miejsce w kontek\u015bcie sklepu internetowego<\/strong> dotyczy przede wszystkim logistyki oraz dost\u0119pno\u015bci produktu dla klienta. Wa\u017cne jest, aby zaoferowa\u0107 r\u00f3\u017cne opcje dostawy oraz zapewni\u0107 szybki czas realizacji zam\u00f3wienia.<\/li>\n\n\n\n<li><strong>Promocja w sklepie internetowym<\/strong> obejmuje szeroki wachlarz dzia\u0142a\u0144, takich jak reklama w mediach spo\u0142eczno\u015bciowych, pozycjonowanie strony czy <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a>. Kluczowe jest tutaj dobranie odpowiednich narz\u0119dzi promocyjnych oraz ich efektywne wykorzystanie w celu zwi\u0119kszenia zasi\u0119gu oraz sprzeda\u017cy.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_i_modele_marketingu_mix_%E2%80%93_podsumowanie\"><\/span>Elementy i modele marketingu mix \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing mix to niezwykle istotne narz\u0119dzie w zarz\u0105dzaniu marketingiem. Pozwala ono na kompleksowe spojrzenie na strategi\u0119 firmy oraz dostosowanie jej do potrzeb rynku i oczekiwa\u0144 klient\u00f3w. Wykorzystanie r\u00f3\u017cnych podej\u015b\u0107, takich jak formu\u0142a 7P czy koncepcja 4C, pozwala na jeszcze lepsze zrozumienie mechanizm\u00f3w rynkowych oraz efektywniejsze dzia\u0142anie w obszarze marketingu.<\/p><div class=\"xnbmh69f2cc4b36c02\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xnbmh69f2cc4b36c02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xnbmh69f2cc4b36c02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xnbmh69f2cc4b36c02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xnbmh69f2cc4b36c02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xnbmh69f2cc4b36c02 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oqlhw69f2cc4b36b83\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oqlhw69f2cc4b36b83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oqlhw69f2cc4b36b83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oqlhw69f2cc4b36b83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oqlhw69f2cc4b36b83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oqlhw69f2cc4b36b83 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gbqrc69f2cc4b36aff\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gbqrc69f2cc4b36aff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gbqrc69f2cc4b36aff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gbqrc69f2cc4b36aff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gbqrc69f2cc4b36aff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gbqrc69f2cc4b36aff {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sdbng69f2cc4b36a7d\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sdbng69f2cc4b36a7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sdbng69f2cc4b36a7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sdbng69f2cc4b36a7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sdbng69f2cc4b36a7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sdbng69f2cc4b36a7d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mqvnm69f2cc4b36a00\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mqvnm69f2cc4b36a00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mqvnm69f2cc4b36a00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mqvnm69f2cc4b36a00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mqvnm69f2cc4b36a00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mqvnm69f2cc4b36a00 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oxuuz69f2cc4b36977\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oxuuz69f2cc4b36977 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oxuuz69f2cc4b36977 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oxuuz69f2cc4b36977 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oxuuz69f2cc4b36977 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oxuuz69f2cc4b36977 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rcafb69f2cc4b368c2\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rcafb69f2cc4b368c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rcafb69f2cc4b368c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rcafb69f2cc4b368c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rcafb69f2cc4b368c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rcafb69f2cc4b368c2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"erwpg69f2cc4b3684d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.erwpg69f2cc4b3684d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.erwpg69f2cc4b3684d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.erwpg69f2cc4b3684d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.erwpg69f2cc4b3684d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.erwpg69f2cc4b3684d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pqgia69f2cc4b367c8\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pqgia69f2cc4b367c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pqgia69f2cc4b367c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pqgia69f2cc4b367c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pqgia69f2cc4b367c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pqgia69f2cc4b367c8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hsulu69f2cc4b36744\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hsulu69f2cc4b36744 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hsulu69f2cc4b36744 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hsulu69f2cc4b36744 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hsulu69f2cc4b36744 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hsulu69f2cc4b36744 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eiewt69f2cc4b366af\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9243 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eiewt69f2cc4b366af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eiewt69f2cc4b366af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eiewt69f2cc4b366af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eiewt69f2cc4b366af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eiewt69f2cc4b366af {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9243&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Na czym polega marketing mix?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak wielkie korporacje osi\u0105gaj\u0105 sukces na rynku? Jak to mo\u017cliwe, \u017ce niekt\u00f3re produkty sprzedaj\u0105 si\u0119 znacznie lepiej od innych? Odpowied\u017a tkwi w strategii marketingowej, a dok\u0142adniej w tzw. marketing mix. Dzi\u015b przyjrzymy si\u0119 bli\u017cej temu poj\u0119ciu i dowiemy si\u0119, na czym polega oraz jakie s\u0105 jego g\u0142\u00f3wne sk\u0142adniki. Definicja marketingu mix [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega marketing mix? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na czym polega marketing mix?\" \/>\n<meta property=\"og:description\" content=\"Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak wielkie korporacje osi\u0105gaj\u0105 sukces na rynku? Jak to mo\u017cliwe, \u017ce niekt\u00f3re produkty sprzedaj\u0105 si\u0119 znacznie lepiej od innych? Odpowied\u017a tkwi w strategii marketingowej, a dok\u0142adniej w tzw. marketing mix. Dzi\u015b przyjrzymy si\u0119 bli\u017cej temu poj\u0119ciu i dowiemy si\u0119, na czym polega oraz jakie s\u0105 jego g\u0142\u00f3wne sk\u0142adniki. Definicja marketingu mix [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T13:05:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T10:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Na czym polega marketing mix? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/","og_locale":"pl_PL","og_type":"article","og_title":"Na czym polega marketing mix?","og_description":"Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak wielkie korporacje osi\u0105gaj\u0105 sukces na rynku? Jak to mo\u017cliwe, \u017ce niekt\u00f3re produkty sprzedaj\u0105 si\u0119 znacznie lepiej od innych? Odpowied\u017a tkwi w strategii marketingowej, a dok\u0142adniej w tzw. marketing mix. Dzi\u015b przyjrzymy si\u0119 bli\u017cej temu poj\u0119ciu i dowiemy si\u0119, na czym polega oraz jakie s\u0105 jego g\u0142\u00f3wne sk\u0142adniki. Definicja marketingu mix [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-09-18T13:05:01+00:00","article_modified_time":"2024-03-19T10:17:54+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","type":"image\/jpeg"}],"author":"\u0141ukasz","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"\u0141ukasz","Szacowany czas czytania":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/"},"author":{"name":"\u0141ukasz","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36"},"headline":"Na czym polega marketing mix?","datePublished":"2023-09-18T13:05:01+00:00","dateModified":"2024-03-19T10:17:54+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/"},"wordCount":1180,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/","url":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/","name":"Na czym polega marketing mix?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","datePublished":"2023-09-18T13:05:01+00:00","dateModified":"2024-03-19T10:17:54+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","width":1620,"height":1080,"caption":"marketing mix co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/na-czym-polega-marketing-mix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Na czym polega marketing mix?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36","name":"\u0141ukasz","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"\u0141ukasz"},"description":"Zajmuje si\u0119 tworzeniem tre\u015bci. Przygotowuje i koordynuje projekty case studies wsp\u00f3\u0142prac z klientami WWW, SEO i e-commerce. Autor artyku\u0142\u00f3w zewn\u0119trznych i wpis\u00f3w blogowych, a tak\u017ce e-book\u00f3w na temat marketingu internetowego dla ma\u0142ych i \u015brednich firm.","url":"https:\/\/wenet.pl\/blog\/author\/lukasz-tofil\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-mix.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2p5","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101034"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=9243"}],"version-history":[{"count":2,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9243\/revisions"}],"predecessor-version":[{"id":10511,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9243\/revisions\/10511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/9244"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=9243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=9243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=9243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}