{"id":9258,"date":"2023-09-20T14:01:43","date_gmt":"2023-09-20T12:01:43","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9258"},"modified":"2023-09-20T14:01:45","modified_gmt":"2023-09-20T12:01:45","slug":"marketing-partyzancki-jak-go-wykorzystac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/","title":{"rendered":"Marketing partyzancki \u2013 jak go wykorzysta\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg.jpg\" alt=\"marketing partyzancki co to jest\" class=\"wp-image-9260 colorbox-9258 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/marketing-partyzancki.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Twoja kampania marketingowa nie przynosi oczekiwanych efekt\u00f3w? Wci\u0105\u017c korzystasz z tradycyjnych technik reklamy? W czasach, gdy konkurencja na rynku jest coraz wi\u0119ksza, a klienci staj\u0105 si\u0119 bardzo wymagaj\u0105cy, warto szuka\u0107 nowych, niekonwencjonalnych sposob\u00f3w na promocj\u0119 swojej firmy. \u015awietnym rozwi\u0105zaniem dla przedsi\u0119biorc\u00f3w okazuje si\u0119 w takiej sytuacji strategia marketingu partyzanckiego, kt\u00f3ra pozwala osi\u0105gn\u0105\u0107 wi\u0119kszy zasi\u0119g przy niewielkim nak\u0142adzie finansowym. W niniejszym artykule odpowiemy na pytania, dla kogo jest guerilla marketing, jak zacz\u0105\u0107 i o czym warto pami\u0119ta\u0107, wykorzystuj\u0105c t\u0119 strategi\u0119 w swojej firmie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Jak_dotrzec_do_odpornych_na_reklame_czyli_co_to_jest_marketing_partyzancki\" >Jak dotrze\u0107 do odpornych na reklam\u0119, czyli co to jest marketing partyzancki?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Czym_inspirowany_jest_guerilla_marketing_Krotka_historia\" >Czym inspirowany jest guerilla marketing? Kr\u00f3tka historia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Kiedy_warto_zastosowac_guerilla_marketing\" >Kiedy warto zastosowa\u0107 guerilla marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Male_i_srednie_przedsiebiorstwa\" >Ma\u0142e i \u015brednie przedsi\u0119biorstwa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Start-upy_i_mlode_firmy\" >Start-upy i m\u0142ode firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Firmy_dzialajace_w_niszowych_sektorach\" >Firmy dzia\u0142aj\u0105ce w niszowych sektorach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Pomysly_na_kampanie_z_malym_budzetem_czyli_strategie_i_techniki_marketingu_partyzanckiego\" >Pomys\u0142y na kampanie z ma\u0142ym bud\u017cetem, czyli strategie i techniki marketingu partyzanckiego<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Wykorzystanie_przestrzeni_miejskiej_aby_zdobyc_wiekszy_zasieg\" >Wykorzystanie przestrzeni miejskiej, aby zdoby\u0107 wi\u0119kszy zasi\u0119g<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Kolaboracja_z_innymi_markami_niskie_koszty_i_wysoka_skutecznosc\" >Kolaboracja z innymi markami = niskie koszty i wysoka skuteczno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Sieci_spolecznosciowe_i_influencerzy_a_dzialania_guerilla_marketingu\" >Sieci spo\u0142eczno\u015bciowe i influencerzy a dzia\u0142ania guerilla marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Event_marketing\" >Event marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Grywalizacja_i_konkursy\" >Grywalizacja i konkursy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/#Cechy_guerilla_marketingu_%E2%80%93_jak_zaczac_i_o_czym_warto_pamietac_tworzac_reklame_Podsumowanie\" >Cechy guerilla marketingu \u2013 jak zacz\u0105\u0107 i o czym warto pami\u0119ta\u0107, tworz\u0105c reklam\u0119? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dotrzec_do_odpornych_na_reklame_czyli_co_to_jest_marketing_partyzancki\"><\/span>Jak dotrze\u0107 do odpornych na reklam\u0119, czyli co to jest marketing partyzancki?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jako przedsi\u0119biorca z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce istnieje wiele strategii promocyjnych, kt\u00f3re umo\u017cliwiaj\u0105 rozwini\u0119cie marki oraz zwi\u0119kszenie sprzeda\u017cy. Je\u017celi chcesz postawi\u0107 na niekonwencjonalne metody, kt\u00f3re przy niskich kosztach zapewniaj\u0105 wysok\u0105 skuteczno\u015b\u0107, to jedn\u0105 z najbardziej ekscytuj\u0105cych mo\u017ce okaza\u0107 si\u0119 reklama partyzancka.<\/p>\n\n\n\n<p>To podej\u015bcie cz\u0119sto pozwala ma\u0142ym i \u015brednim firmom konkurowa\u0107 z gigantami bran\u017cy, poniewa\u017c opiera si\u0119 na wykorzystaniu kreatywno\u015bci, odwagi i innowacyjno\u015bci. <strong>Definicja guerilla marketingu (bo tak r\u00f3wnie\u017c okre\u015blane s\u0105 dzia\u0142ania marketingu partyzanckiego) jest prosta<\/strong> \u2013 to skuteczna metoda promocji, kt\u00f3rej fundamenty tworz\u0105 oryginalne pomys\u0142y, kr\u00f3tka historia, element zaskoczenia. Te nietypowe rozwi\u0105zania pozwalaj\u0105 przedsi\u0119biorstwu osi\u0105gn\u0105\u0107 cele z ograniczonym bud\u017cetem marketingowym. G\u0142\u00f3wnym za\u0142o\u017ceniem jest szokowanie odbiorcy, stworzenie emocjonalnej wi\u0119zi i wzbudzenie zainteresowania ofert\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_inspirowany_jest_guerilla_marketing_Krotka_historia\"><\/span>Czym inspirowany jest guerilla marketing? Kr\u00f3tka historia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cho\u0107 termin guerilla marketing mo\u017ce przywodzi\u0107 na my\u015bl nowoczesne metody promocji, to jego korzenie si\u0119gaj\u0105 znacznie g\u0142\u0119biej. Inspiracj\u0105 dla tego rodzaju dzia\u0142a\u0144 by\u0142y niekonwencjonalne taktyki stosowane przez partyzant\u00f3w podczas II wojny \u015bwiatowej, kt\u00f3rzy dzi\u0119ki swojej pomys\u0142owo\u015bci i odwadze potrafili przeciwstawi\u0107 si\u0119 znacznie silniejszemu przeciwnikowi. Podobnie jak oni, tw\u00f3rcy decyduj\u0105cy si\u0119 na wykorzystanie reklamy partyzanckiej, d\u0105\u017c\u0105 do osi\u0105gni\u0119cia maksymalnych efekt\u00f3w, generuj\u0105c przy tym mniejsze koszty ni\u017c w przypadku tradycyjnych strategii.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\" alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8217;81ecea7f-bbdd-429e-a7f6-087d54e2346d&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_warto_zastosowac_guerilla_marketing\"><\/span>Kiedy warto zastosowa\u0107 guerilla marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, czym jest marketing partyzancki i na czym polega. Zdajesz sobie r\u00f3wnie\u017c spraw\u0119, \u017ce cechuje si\u0119 on innowacyjno\u015bci\u0105, niekonwencjonalnym podej\u015bciem do promocji oraz niskim bud\u017cetem. Warto wi\u0119c zastanowi\u0107 si\u0119, dla kogo tego rodzaju strategia reklamowa b\u0119dzie najodpowiedniejsza. Przedstawiamy kilka sytuacji, kiedy guerilla marketing przyniesie najwi\u0119cej korzy\u015bci. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Male_i_srednie_przedsiebiorstwa\"><\/span>Ma\u0142e i \u015brednie przedsi\u0119biorstwa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rozwa\u017c marketing partyzancki, je\u015bli Twoja firma nale\u017cy do ma\u0142ych i \u015brednich przedsi\u0119biorstw, kt\u00f3re nie dysponuj\u0105 du\u017cym bud\u017cetem marketingowym. Zamiast konkurowa\u0107 z gigantami rynkowymi za pomoc\u0105 kosztownych kampanii, mo\u017cesz w ten spos\u00f3b z powodzeniem wykorzysta\u0107 pomys\u0142owo\u015b\u0107 i kreatywno\u015b\u0107, aby zwr\u00f3ci\u0107 na siebie uwag\u0119 odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start-upy_i_mlode_firmy\"><\/span>Start-upy i m\u0142ode firmy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dla start-up\u00f3w i m\u0142odych firm, kt\u00f3re dopiero zaczynaj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107, <strong>wykorzystanie akcji partyzanckiego marketingu mo\u017ce by\u0107 doskona\u0142ym sposobem na zbudowanie rozpoznawalno\u015bci marki oraz zdobycie pierwszych klient\u00f3w<\/strong>. Niezale\u017cnie od bran\u017cy, w kt\u00f3rej dzia\u0142aj\u0105, takie przedsi\u0119biorstwa mog\u0105 stawia\u0107 na r\u00f3\u017cnorodne tanie taktyki, takie jak viral marketing, ambush marketing czy ambient marketing do promowania produkt\u00f3w i us\u0142ug oraz skupienia uwagi odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Firmy_dzialajace_w_niszowych_sektorach\"><\/span>Firmy dzia\u0142aj\u0105ce w niszowych sektorach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz zastosowa\u0107 dzia\u0142ania marketingu partyzanckiego? Kampania marketingowa tego rodzaju mo\u017ce okaza\u0107 si\u0119 skutecznym narz\u0119dziem dla firm dzia\u0142aj\u0105cych w niszowych sektorach, gdzie trudniej jest dotrze\u0107 do szerokiej grupy odbiorc\u00f3w za pomoc\u0105 tradycyjnych metod promocji. W takim przypadku warto postawi\u0107 na dzia\u0142ania skierowane bezpo\u015brednio do konkretnej grupy docelowej, np. poprzez organizowanie specjalistycznych warsztat\u00f3w czy konferencji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pomysly_na_kampanie_z_malym_budzetem_czyli_strategie_i_techniki_marketingu_partyzanckiego\"><\/span>Pomys\u0142y na kampanie z ma\u0142ym bud\u017cetem, czyli strategie i techniki marketingu partyzanckiego<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Masz ju\u017c pewno\u015b\u0107, \u017ce marketing partyzancki sprawdzi si\u0119 w Twojej firmie? To \u015bwietnie! Czas pozna\u0107 r\u00f3\u017cne sposoby, kt\u00f3re sprawi\u0105, \u017ce dzia\u0142ania guerilla marketingu b\u0119d\u0105 skuteczne. Poni\u017cej przedstawiamy kilka z nich, kt\u00f3re mog\u0105 sta\u0107 si\u0119 inspiracj\u0105 dla przedsi\u0119biorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_przestrzeni_miejskiej_aby_zdobyc_wiekszy_zasieg\"><\/span>Wykorzystanie przestrzeni miejskiej, aby zdoby\u0107 wi\u0119kszy zasi\u0119g<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce partyzancki marketing wykorzystuje przestrze\u0144 miejsk\u0105 jako miejsce promocji. Przedsi\u0119biorcy mog\u0105 np. postawi\u0107 na nietypowe formy reklamy. Popularne przyk\u0142ady zastosowania to street art czy interaktywne instalacje. Wa\u017cne jest jednak, aby takie dzia\u0142ania by\u0142y sp\u00f3jne z wizerunkiem firmy oraz zaskakiwa\u0142y obecno\u015bci\u0105 przekazu reklamowego w niecodziennych miejscach. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolaboracja_z_innymi_markami_niskie_koszty_i_wysoka_skutecznosc\"><\/span>Kolaboracja z innymi markami = niskie koszty i wysoka skuteczno\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wsp\u00f3\u0142praca z innymi firmami mo\u017ce by\u0107 \u015bwietnym pomys\u0142em na promocj\u0119 w\u0142asnej marki z wykorzystaniem technik marketingu partyzanckiego. Dzi\u0119ki kolaboracji przedsi\u0119biorstwa mog\u0105 wzajemnie si\u0119 wspiera\u0107 i korzysta\u0107 z zasob\u00f3w oraz kana\u0142\u00f3w komunikacji partnera. Musisz jednak pami\u0119ta\u0107, \u017ce najwa\u017cniejsze jest znalezienie odpowiedniego podmiotu, kt\u00f3ry b\u0119dzie pasowa\u0142 do profilu Twojego biznesu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sieci_spolecznosciowe_i_influencerzy_a_dzialania_guerilla_marketingu\"><\/span>Sieci spo\u0142eczno\u015bciowe i influencerzy a dzia\u0142ania guerilla marketingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prowadzisz Social Media? To obecnie podstawa promocji biznesu. Co wi\u0119cej, <strong>media spo\u0142eczno\u015bciowe stanowi\u0105 doskona\u0142e miejsce do przeprowadzenia kampanii marketingu partyzanckiego<\/strong>. Niekonwencjonalne taktyki mog\u0105 zosta\u0107 wykorzystane w ramach dzia\u0142a\u0144 na platformach takich jak Facebook, Instagram czy TikTok. Warto postawi\u0107 na anga\u017cuj\u0105ce tre\u015bci wzbudzaj\u0105ce emocje u odbiorc\u00f3w oraz wykorzysta\u0107 potencja\u0142 influencer\u00f3w, kt\u00f3rzy mog\u0105 pom\u00f3c w zbudowaniu marki.<\/p>\n\n\n\n<p>Ciekawe przyk\u0142ady marketingu partyzanckiego w Social Mediach to np. akcja \u201eSzukam Wojtka\u201d zainicjowana przez firm\u0119 odzie\u017cow\u0105 Reserved, kt\u00f3ra polega\u0142a na opublikowaniu filmiku na YouTube, w kt\u00f3rym Amerykanka chcia\u0142a odnale\u017a\u0107 m\u0119\u017cczyzn\u0119 z Polski. Dopiero gdy hashtag #polskich\u0142opak zyska\u0142 na popularno\u015bci, okaza\u0142o si\u0119, \u017ce materia\u0142 by\u0142 elementem kampanii promocyjnej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Event_marketing\"><\/span>Event marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Organizacja wyj\u0105tkowych spotka\u0144 zwi\u0105zanych z dzia\u0142alno\u015bci\u0105 firmy to kolejny spos\u00f3b na przyci\u0105gni\u0119cie uwagi odbiorc\u00f3w. Eventy takie jak konferencje, warsztaty czy imprezy tematyczne mog\u0105 by\u0107 doskona\u0142\u0105 okazj\u0105 do zaprezentowania swojej oferty oraz nawi\u0105zania kontaktu z potencjalnymi klientami. Pami\u0119taj przy tym, \u017ce reklama partyzancka ma zaskoczy\u0107 Twoich odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grywalizacja_i_konkursy\"><\/span>Grywalizacja i konkursy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ogranicza Ci\u0119 Tw\u00f3j bud\u017cet marketingowy? <strong>Do przeprowadzenia skutecznych kampanii marketingu partyzanckiego nie potrzebujesz wielu \u015brodk\u00f3w<\/strong>. Wystarczy, \u017ce zorganizujesz niespotykany konkurs. Ludzie uwielbiaj\u0105 rywalizowa\u0107 i zdobywa\u0107 nagrody. Dlatego warto wprowadzi\u0107 elementy grywalizacji do dzia\u0142a\u0144 promocyjnych. Mog\u0105 to by\u0107 np. zawody na najlepsz\u0105 fotografi\u0119 zwi\u0105zan\u0105 z produktem lub us\u0142ug\u0105 firmy, quiz wiedzy o marce czy gra mobilna promuj\u0105ca przedsi\u0119biorstwo.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\" alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;8782d30a-465c-49ee-8ad9-826c889fab51&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cechy_guerilla_marketingu_%E2%80%93_jak_zaczac_i_o_czym_warto_pamietac_tworzac_reklame_Podsumowanie\"><\/span>Cechy guerilla marketingu \u2013 jak zacz\u0105\u0107 i o czym warto pami\u0119ta\u0107, tworz\u0105c reklam\u0119? Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, marketing partyzancki docelowo opiera si\u0119 na kilku kluczowych zasadach, kt\u00f3re decyduj\u0105 o jego skuteczno\u015bci. W\u0142a\u015bnie dlatego stanowi odpowied\u017a na pytanie, jak dotrze\u0107 do odpornych na reklam\u0119. Nie zapominaj, \u017ce celem tego rodzaju dzia\u0142a\u0144 jest zaskoczenie odbiorcy i wywo\u0142anie u niego silnych emocji, kt\u00f3re sprawi\u0105, \u017ce zapami\u0119ta on promowan\u0105 mark\u0119. \u00a0Aby to osi\u0105gn\u0105\u0107, mo\u017cna wykorzysta\u0107 r\u00f3\u017cnorodne techniki (cho\u0107by te, o kt\u00f3rych wspomnieli\u015bmy powy\u017cej).<\/p>\n\n\n\n<p><strong>Marketing partyzancki cechuje elastyczno\u015b\u0107 i zdolno\u015b\u0107 do szybkiego dostosowywania si\u0119 do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych<\/strong>. W praktyce oznacza to, \u017ce tw\u00f3rcy tego rodzaju reklam musz\u0105 by\u0107 nieustannie czujni i gotowi, aby na bie\u017c\u0105co modyfikowa\u0107 swoje strategie w zale\u017cno\u015bci od potrzeb.<\/p>\n\n\n\n<p>Wreszcie, ten chwyt marketingowy zak\u0142ada, \u017ce sukces reklamy zale\u017cy nie tyle od wielko\u015bci bud\u017cetu, ile od kreatywno\u015bci i pomys\u0142owo\u015bci jej tw\u00f3rc\u00f3w. Dlatego te\u017c wiele firm decyduje si\u0119 na stosowanie tej strategii w\u0142a\u015bnie w sytuacjach, gdy nie dysponuj\u0105 wystarczaj\u0105cymi \u015brodkami na wykorzystanie kosztownych narz\u0119dzi marketingowych.<\/p>\n\n\n\n<p>Szukasz innych pomys\u0142\u00f3w na sukces w biznesie? Chcesz zaj\u0105\u0107 si\u0119 rozwojem firmy, a dzia\u0142ania promocyjne powierzy\u0107 specjalistom? Nawi\u0105\u017c wsp\u00f3\u0142prac\u0119 z WeNet i sprawd\u017a, co mog\u0105 zrobi\u0107 dla Ciebie doradcy internetowi. Zyskaj sprawdzone narz\u0119dzia oraz kampani\u0119, dzi\u0119ki kt\u00f3rej zwi\u0119kszysz swoj\u0105 widoczno\u015b\u0107 w sieci.<\/p><div class=\"ufhds69f2bb3e4f4f7\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ufhds69f2bb3e4f4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ufhds69f2bb3e4f4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ufhds69f2bb3e4f4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ufhds69f2bb3e4f4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ufhds69f2bb3e4f4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ypanf69f2bb3e4f48f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bxadi69f2bb3e4f423 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bxadi69f2bb3e4f423 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bxadi69f2bb3e4f423 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bxadi69f2bb3e4f423 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bxadi69f2bb3e4f423 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nmnww69f2bb3e4f3ba\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nmnww69f2bb3e4f3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nmnww69f2bb3e4f3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nmnww69f2bb3e4f3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nmnww69f2bb3e4f3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nmnww69f2bb3e4f3ba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ndlyx69f2bb3e4f346\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ndlyx69f2bb3e4f346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ndlyx69f2bb3e4f346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ndlyx69f2bb3e4f346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ndlyx69f2bb3e4f346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ndlyx69f2bb3e4f346 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zpmmh69f2bb3e4f282\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zpmmh69f2bb3e4f282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zpmmh69f2bb3e4f282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zpmmh69f2bb3e4f282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zpmmh69f2bb3e4f282 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zpmmh69f2bb3e4f282 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cakot69f2bb3e4f201\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cakot69f2bb3e4f201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cakot69f2bb3e4f201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cakot69f2bb3e4f201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cakot69f2bb3e4f201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cakot69f2bb3e4f201 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pjwsl69f2bb3e4f193\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pjwsl69f2bb3e4f193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pjwsl69f2bb3e4f193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pjwsl69f2bb3e4f193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pjwsl69f2bb3e4f193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pjwsl69f2bb3e4f193 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aixej69f2bb3e4f10c\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aixej69f2bb3e4f10c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aixej69f2bb3e4f10c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aixej69f2bb3e4f10c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aixej69f2bb3e4f10c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aixej69f2bb3e4f10c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aonvs69f2bb3e4f089\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9258 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Wci\u0105\u017c korzystasz z tradycyjnych technik reklamy? W czasach, gdy konkurencja na rynku jest coraz wi\u0119ksza, a klienci staj\u0105 si\u0119 bardzo wymagaj\u0105cy, warto szuka\u0107 nowych, niekonwencjonalnych sposob\u00f3w na promocj\u0119 swojej firmy. \u015awietnym rozwi\u0105zaniem dla przedsi\u0119biorc\u00f3w okazuje si\u0119 w takiej sytuacji strategia marketingu partyzanckiego, kt\u00f3ra pozwala osi\u0105gn\u0105\u0107 wi\u0119kszy zasi\u0119g przy [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing partyzancki \u2013 jak go wykorzysta\u0107? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/marketing-partyzancki-jak-go-wykorzystac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing partyzancki \u2013 jak go wykorzysta\u0107?\" \/>\n<meta property=\"og:description\" content=\"Twoja kampania marketingowa nie przynosi oczekiwanych efekt\u00f3w? 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