{"id":9334,"date":"2023-09-26T12:30:05","date_gmt":"2023-09-26T10:30:05","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9334"},"modified":"2023-11-22T09:39:12","modified_gmt":"2023-11-22T08:39:12","slug":"hreflang-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/","title":{"rendered":"Hreflang \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg\" alt=\"hreflang co to jest\" class=\"wp-image-9335 colorbox-9334 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Korzystasz z zagranicznych stron WWW? A czy zdajesz sobie spraw\u0119, jak Google dobiera odpowiedni\u0105 wersj\u0119 j\u0119zykow\u0105 witryny do u\u017cytkownika? Odpowiada za to tag hreflang, kt\u00f3ry jest jednym z najwa\u017cniejszych narz\u0119dzi, kt\u00f3re warto zna\u0107 i wykorzystywa\u0107, je\u015bli planujesz dotrze\u0107 do widowni z r\u00f3\u017cnych kraj\u00f3w. W artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu \u2013 om\u00f3wimy jego znaczenie dla <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji strony<\/a> oraz og\u00f3lne zasady implementacji. &nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Co_to_jest_hreflang_Definicja_zastosowanie_i_znaczenie\" >Co to jest hreflang? Definicja, zastosowanie i znaczenie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Wyszukiwarki_wspierajace_hreflangi_%E2%80%93_o_tym_musisz_pamietac\" >Wyszukiwarki wspieraj\u0105ce hreflangi \u2013 o tym musisz pami\u0119ta\u0107!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#W_jaki_sposob_dziala_prawidlowo_wdrozony_hreflang\" >W jaki spos\u00f3b dzia\u0142a prawid\u0142owo wdro\u017cony hreflang?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Do_jakich_celow_oraz_dlaczego_warto_stosowac_atrybut_hreflang\" >Do jakich cel\u00f3w oraz dlaczego warto stosowa\u0107 atrybut hreflang?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Atrybut_hreflang_a_pozycjonowanie\" >Atrybut hreflang a pozycjonowanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Znaczenie_hreflang_dla_doswiadczenia_uzytkownika_na_stronie\" >Znaczenie hreflang dla do\u015bwiadczenia u\u017cytkownika na stronie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Dlaczego_warto_wdrazac_hreflangi_Sposob_na_zwiekszenie_konwersji\" >Dlaczego warto wdra\u017ca\u0107 hreflangi? Spos\u00f3b na zwi\u0119kszenie konwersji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Rozne_wersje_jezykowe_strony_a_globalny_zasieg\" >R\u00f3\u017cne wersje j\u0119zykowe strony a globalny zasi\u0119g<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Hreflangi_jak_prawidlowo_oznaczac_wersje_jezykowe_strony_i_jak_dodac_atrybut\" >Hreflangi: jak prawid\u0142owo oznacza\u0107 wersje j\u0119zykowe strony i jak doda\u0107 atrybut?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Weryfikacja_wielu_wersji_jezykowych\" >Weryfikacja wielu wersji j\u0119zykowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Budowa_atrybutu_hreflang\" >Budowa atrybutu hreflang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Implementacja_hreflang_na_stronie_WWW\" >Implementacja hreflang na stronie WWW<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#Jak_sprawdzic_poprawnosc_tagu_i_o_czym_warto_pamietac\" >Jak sprawdzi\u0107 poprawno\u015b\u0107 tagu i o czym warto pami\u0119ta\u0107? &nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_hreflang_Definicja_zastosowanie_i_znaczenie\"><\/span>Co to jest hreflang? Definicja, zastosowanie i znaczenie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz, aby Twoja firmowa witryna by\u0142a dost\u0119pna dla u\u017cytkownik\u00f3w nie tylko z Polski, ale i ca\u0142ego \u015bwiata? W takim razie musisz pozna\u0107 narz\u0119dzie, kt\u00f3re mo\u017ce pom\u00f3c Ci dostosowa\u0107 tre\u015b\u0107 do r\u00f3\u017cnych j\u0119zyk\u00f3w oraz u\u0142atwi\u0107 kierowanie na region. <strong>Wskazanie wersji strony WWW odpowiedniej dla odbiorc\u00f3w z konkretnej lokalizacji umo\u017cliwia zastosowanie kodu hreflang<\/strong>.<\/p>\n\n\n\n<p>W tym momencie z pewno\u015bci\u0105 zastanawiasz si\u0119, czym jest hreflang. Ot\u00f3\u017c <em>Hypertext Reference Language <\/em>stanowi atrybut stosowany w kodzie HTML strony internetowej, kt\u00f3ry informuje roboty indeksuj\u0105ce o tym, \u017ce witryna ma kilka wersji j\u0119zykowych lub regionalnych. Dzi\u0119ki temu Google mo\u017ce wy\u015bwietli\u0107 odpowiedni\u0105 wersj\u0119 serwisu dla u\u017cytkownik\u00f3w z wielu kraj\u00f3w, kt\u00f3rzy&nbsp;pos\u0142uguj\u0105 si\u0119 r\u00f3\u017cnymi j\u0119zykami. Parametr hreflang zosta\u0142 wprowadzony przez wyszukiwark\u0119 w 2010 roku i od tego czasu sta\u0142 si\u0119 jednym z istotnych czynnik\u00f3w wp\u0142ywaj\u0105cych na pozycjonowanie SEO w mi\u0119dzynarodowym kontek\u015bcie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wyszukiwarki_wspierajace_hreflangi_%E2%80%93_o_tym_musisz_pamietac\"><\/span>Wyszukiwarki wspieraj\u0105ce hreflangi \u2013 o tym musisz pami\u0119ta\u0107!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz dowiedzie\u0107 si\u0119, do jakich cel\u00f3w stosuje si\u0119 hreflang? O tym piszemy w dalszej cz\u0119\u015bci tekstu. We\u017a jednak pod uwag\u0119, \u017ce nie wszystkie wyszukiwarki obs\u0142uguj\u0105 ten atrybut. Co jednak najwa\u017cniejsze, do tytu\u0142owej grupy poza Yandex i Seznam, nale\u017cy r\u00f3wnie\u017c Google.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"W_jaki_sposob_dziala_prawidlowo_wdrozony_hreflang\"><\/span>W jaki spos\u00f3b dzia\u0142a prawid\u0142owo wdro\u017cony hreflang?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gdy u\u017cytkownik wprowadza zapytanie, wyszukiwarka najpierw okre\u015bla, kt\u00f3re <a href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/\">adresy URL<\/a> stron chce umie\u015bci\u0107 w wynikach wyszukiwania. Dopiero w nast\u0119pnej kolejno\u015bci sprawdza, czy dla konkretnej domeny istniej\u0105 inne wersje strony dost\u0119pne w r\u00f3\u017cnych wersjach j\u0119zykowych, spo\u015br\u00f3d kt\u00f3rych mo\u017ce wybra\u0107 najbardziej adekwatn\u0105 dla internauty. Jak Google widzi i ocenia zawarto\u015b\u0107 strony? W tym celu wyszukiwarka analizuje informacje dotycz\u0105ce kodu hreflang oraz bierze pod uwag\u0119 ustawienia j\u0119zykowe przegl\u0105darki u\u017cytkownika i jego lokalizacj\u0119 geograficzn\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\" alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;6eaba40b-8ba5-4c48-bea7-8cf6135f3b39&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_jakich_celow_oraz_dlaczego_warto_stosowac_atrybut_hreflang\"><\/span>Do jakich cel\u00f3w oraz dlaczego warto stosowa\u0107 atrybut hreflang?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c definicj\u0119 atrybutu hreflang i zdajesz sobie spraw\u0119, \u017ce jest to doskona\u0142e narz\u0119dzie dla w\u0142a\u015bcicieli stron internetowych. Poni\u017cej prezentujemy kilka najwa\u017cniejszych powod\u00f3w, dla kt\u00f3rych stosowanie atrybutu jest szczeg\u00f3lnie wa\u017cne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atrybut_hreflang_a_pozycjonowanie\"><\/span>Atrybut hreflang a pozycjonowanie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Poprawa pozycji w rankingu Google jest kluczowym celem ka\u017cdej witryny. Wdro\u017cenie tagu hreflang umo\u017cliwia wy\u015bwietlanie strony u\u017cytkownikom z danego regionu lub pos\u0142uguj\u0105cych si\u0119 nie tylko j\u0119zykiem polskim. Dzieje si\u0119 tak, poniewa\u017c wyszukiwarki wspieraj\u0105ce hreflangi, takie jak Google, bior\u0105 pod uwag\u0119 atrybut podczas indeksowania witryn i wy\u015bwietlania ich w wynikach wyszukiwania. W efekcie, <strong>je\u015bli zastosujesz wiele wersji j\u0119zykowych i wdro\u017cysz kierowanie mi\u0119dzynarodowe, to usprawnisz dzia\u0142ania SEO<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Znaczenie_hreflang_dla_doswiadczenia_uzytkownika_na_stronie\"><\/span>Znaczenie hreflang dla do\u015bwiadczenia u\u017cytkownika na stronie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy warto wdra\u017ca\u0107 hreflangi? Tak, poniewa\u017c pomagaj\u0105 r\u00f3wnie\u017c poprawi\u0107 do\u015bwiadczenie u\u017cytkownika. Dostarczaj\u0105 dok\u0142adnie tego, czego szukaj\u0105 internauci. Oznacza to, \u017ce zawarto\u015b\u0107 j\u0119zykowa strony jest dopasowana do oczekiwa\u0144. Dzi\u0119ki temu zwi\u0119ksza si\u0119 zadowolenie odwiedzaj\u0105cych i wzrasta szansa na to, \u017ce b\u0119d\u0105 d\u0142u\u017cej korzysta\u0107 z zasob\u00f3w witryny. W efekcie mo\u017cesz liczy\u0107 na ni\u017cszy wska\u017anik odrzuce\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_wdrazac_hreflangi_Sposob_na_zwiekszenie_konwersji\"><\/span>Dlaczego warto wdra\u017ca\u0107 hreflangi? Spos\u00f3b na zwi\u0119kszenie konwersji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stosowanie atrybutu hreflang przynosi wiele korzy\u015bci. Jedn\u0105 z zalet jest z pewno\u015bci\u0105 zwi\u0119kszenie liczby konwersji. Jak to dzia\u0142a? Analiza j\u0119zyka i regionu pozwoli Ci dostosowa\u0107 stron\u0119 do jej u\u017cytkownik\u00f3w. To za\u015b znacznie zwi\u0119ksza szans\u0119 na dokonanie przez nich konwersji, takiej jak zakup produktu lub skorzystanie z us\u0142ugi. Internauci z pewno\u015bci\u0105 doceni\u0105, \u017ce zadbano o ich potrzeby i dostarczono tre\u015bci w spos\u00f3b, kt\u00f3ry jest dla nich zrozumia\u0142y i atrakcyjny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozne_wersje_jezykowe_strony_a_globalny_zasieg\"><\/span>R\u00f3\u017cne wersje j\u0119zykowe strony a globalny zasi\u0119g<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zamierzasz wdro\u017cy\u0107 hreflang? To \u015bwietnie! Zastosowanie atrybutu pozwala na osi\u0105gni\u0119cie globalnego zasi\u0119gu witryny. Dzi\u0119ki niemu oraz zastosowaniu r\u00f3\u017cnych wersji strony mo\u017cesz z \u0142atwo\u015bci\u0105 przyci\u0105ga\u0107 ruch z wielu region\u00f3w \u015bwiata, co pozwala rozszerzy\u0107 swoj\u0105 obecno\u015b\u0107 na mi\u0119dzynarodowym rynku. Niezale\u017cnie od tego, czy prowadzisz biznes lokalny, czy globalny, warto zadba\u0107 o to, aby firmowa witryna by\u0142a dost\u0119pna dla jak najszerszego grona odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\"><span class=\"hs-cta-node hs-cta-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" id=\"hs-cta-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b4967162-340b-43e4-9fd1-0d3c5a4afb8e.png\" alt=\"www_korzeniowski\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;b4967162-340b-43e4-9fd1-0d3c5a4afb8e&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflangi_jak_prawidlowo_oznaczac_wersje_jezykowe_strony_i_jak_dodac_atrybut\"><\/span>Hreflangi: jak prawid\u0142owo oznacza\u0107 wersje j\u0119zykowe strony i jak doda\u0107 atrybut?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, \u017ce warto stosowa\u0107 hreflang. Chcesz skorzysta\u0107 z zalet atrybutu i zapewni\u0107 swoim odbiorcom najlepsze do\u015bwiadczenia przy korzystaniu z wyszukiwarek? Pami\u0119taj o kilku kluczowych kwestiach podczas implementacji tego znacznika na swojej stronie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weryfikacja_wielu_wersji_jezykowych\"><\/span>Weryfikacja wielu wersji j\u0119zykowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skoro definicja poj\u0119cia hreflang jest Ci znana, to wiesz, \u017ce ten meta tag wdro\u017cony na stronie g\u0142\u00f3wnej i ka\u017cdej podstronie serwisu ma na celu poinformowa\u0107 roboty indeksuj\u0105ce o dost\u0119pnych wersjach j\u0119zykowych witryny.<\/p>\n\n\n\n<p>W\u0142a\u015bnie dlatego pierwszym zadaniem w ramach implementacji hreflang\u00f3w jest zidentyfikowanie wszystkich wersji danej strony (zar\u00f3wno j\u0119zykowych, jak i regionalnych).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowa_atrybutu_hreflang\"><\/span>Budowa atrybutu hreflang<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jak wygl\u0105daj\u0105 tagi alternate hreflang? Oto przyk\u0142ad atrybutu w sekcji head strony:&nbsp;<\/p>\n\n\n\n<p>&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;j\u0119zyk_kod-REGION_kod&#8221; href=&#8221;URL&#8221;&gt;<\/p>\n\n\n\n<p>Gdzie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201erel=alternate\u201d \u2013 warto\u015b\u0107 tego atrybutu wskazuje istnienie alternatywnych wersji strony; okre\u015bla relacj\u0119 mi\u0119dzy dokumentem oryginalnym, a tym o innej lokalizacji;<\/li>\n\n\n\n<li>\u201ehref\u201d to adres URL strony w innym j\u0119zyku (np. strony po angielsku);<\/li>\n\n\n\n<li>\u201ehreflang\u201d to kod j\u0119zyka (np. pl, en) czy kod regionu, kt\u00f3ry s\u0142u\u017cy do oznaczenia alternatywnej wersji strony.<\/li>\n<\/ul>\n\n\n\n<p>Znasz ju\u017c spos\u00f3b dzia\u0142ania tag\u00f3w hreflang. Dzi\u0119ki ich wykorzystaniu, roboty wyszukiwarek mog\u0105 lepiej zindeksowa\u0107 i wy\u015bwietla\u0107 strony w dost\u0119pnych wersjach j\u0119zykowych dla u\u017cytkownik\u00f3w z r\u00f3\u017cnych kraj\u00f3w, co poprawia dost\u0119pno\u015b\u0107 i do\u015bwiadczenie u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implementacja_hreflang_na_stronie_WWW\"><\/span>Implementacja hreflang na stronie WWW<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W jaki spos\u00f3b zaimplementowa\u0107 tagi hreflang? I jak w tym wszystkim ma si\u0119 odnale\u017a\u0107 strona internetowa? To pytania, na kt\u00f3re zamierzamy ju\u017c teraz odpowiedzie\u0107.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce sk\u0142adnia i budowa tagu b\u0119dzie si\u0119 nieco r\u00f3\u017cni\u0107 od sposobu, jaki wykorzystasz do oznaczenia wersji strony. A <strong>mo\u017cesz do wdro\u017cenia hreflang\u00f3w wykorzysta\u0107 trzy r\u00f3\u017cne metody<\/strong>, kt\u00f3re przedstawiamy poni\u017cej.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Hreflangi w sekcji head<\/h4>\n\n\n\n<p>Zastanawiasz si\u0119, jak korzysta\u0107 z hreflang? Ot\u00f3\u017c umieszczanie tag\u00f3w rel alternate w sekcji head strony internetowej jest najbardziej popularnym i powszechnie stosowanym sposobem implementacji. Ta metoda wymaga dodania znacznik\u00f3w do kodu ka\u017cdej wersji podstrony oraz strony g\u0142\u00f3wnej na Twojej witrynie.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Hreflangi w nag\u0142\u00f3wku HTTP<\/h4>\n\n\n\n<p>Parametr hreflang mo\u017cna tak\u017ce umieszcza\u0107 w nag\u0142\u00f3wku strony internetowej, co jest bardziej zaawansowan\u0105 technik\u0105 implementacji. Jest to szczeg\u00f3lnie przydatne w przypadku du\u017cych witryn, gdzie zarz\u0105dzanie znacznikami na poziomie strony jest trudne lub niemo\u017cliwe. Hreflangi w nag\u0142\u00f3wku HTTP mo\u017cna doda\u0107 poprzez zestaw tag\u00f3w link.<\/p>\n\n\n\n<p>Oto przyk\u0142ad:<\/p>\n\n\n\n<p>&lt;http:\/\/example.com\/en-us\/page>; rel=&#8221;alternate&#8221;; hreflang=&#8221;en-US&#8221;\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Hreflangi w mapie witryny&nbsp;<\/h4>\n\n\n\n<p>Jak wdro\u017cy\u0107 hreflang? Trzecim sposobem jest umieszczenie informacji o tagu w mapie strony (sitemap). Mapa witryny jest plikiem lub ich zestawem, kt\u00f3ry pomaga wyszukiwarkom zindeksowa\u0107 zawarto\u015b\u0107 strony.<\/p>\n\n\n\n<p>To podej\u015bcie mo\u017ce by\u0107 przydatne, je\u015bli ju\u017c korzystasz z mapy strony i chcesz stosowa\u0107 hreflangi w jednym miejscu razem z informacjami o indeksowanych podstronach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_sprawdzic_poprawnosc_tagu_i_o_czym_warto_pamietac\"><\/span>Jak sprawdzi\u0107 poprawno\u015b\u0107 tagu i o czym warto pami\u0119ta\u0107? &nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zarz\u0105dzanie hreflangami wcale nie musi by\u0107 trudne.<\/p>\n\n\n\n<p><strong>Zacznij od sprawdzenia poprawno\u015bci znacznik\u00f3w<\/strong>. Jak to zrobi\u0107? Mo\u017cesz w tym celu skorzysta\u0107 z program\u00f3w, kt\u00f3re wykorzystujesz do optymalizacji strony. W ko\u0144cu hreflang znaczenie dla SEO ma ca\u0142kiem spore. Na przyk\u0142ad narz\u0119dzie Google Search Console zapewnia monitorowanie indeksowania Twojej witryny oraz wykrywanie problem\u00f3w i b\u0142\u0119d\u00f3w zwi\u0105zanych z tagami.<\/p>\n\n\n\n<p>Mo\u017cesz te\u017c r\u0119cznie sprawdzi\u0107 informacje w kodzie strony, aby upewni\u0107 si\u0119, \u017ce problemy z hreflang nie wyst\u0119puj\u0105 na Twojej witrynie, sk\u0142adnia tagu wygl\u0105da odpowiednio, a atrybut rel alternate jest poprawnie zaimplementowany dla g\u0142\u00f3wnej i pozosta\u0142ych wersji j\u0119zykowych.<\/p>\n\n\n\n<p>Potrzebujesz pomocy w tworzeniu firmowej witryny? A mo\u017ce chcesz przeprowadzi\u0107 optymalizacj\u0119 strony, aby poprawi\u0107 jej wyniki w wyszukiwarce? Zaufaj specjalistom i nawi\u0105\u017c wsp\u00f3\u0142prac\u0119 z WeNet. Doradcy internetowi oferuj\u0105 kompleksowe us\u0142ugi \u2013 r\u00f3wnie\u017c pozycjonowania SEO. Zam\u00f3w bezp\u0142atn\u0105 wycen\u0119 i przekonaj si\u0119, co mo\u017ce zyska\u0107 Tw\u00f3j biznes. &nbsp;<\/p><div class=\"vznix69f2c9cb390e5\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vznix69f2c9cb390e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vznix69f2c9cb390e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vznix69f2c9cb390e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vznix69f2c9cb390e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vznix69f2c9cb390e5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kvbgc69f2c9cb39069\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kvbgc69f2c9cb39069 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kvbgc69f2c9cb39069 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kvbgc69f2c9cb39069 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kvbgc69f2c9cb39069 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kvbgc69f2c9cb39069 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"urjbm69f2c9cb38fe4\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.urjbm69f2c9cb38fe4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.urjbm69f2c9cb38fe4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.urjbm69f2c9cb38fe4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.urjbm69f2c9cb38fe4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.urjbm69f2c9cb38fe4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sghez69f2c9cb38f66\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sghez69f2c9cb38f66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sghez69f2c9cb38f66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sghez69f2c9cb38f66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sghez69f2c9cb38f66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sghez69f2c9cb38f66 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iuqtq69f2c9cb38eea\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iuqtq69f2c9cb38eea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iuqtq69f2c9cb38eea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iuqtq69f2c9cb38eea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iuqtq69f2c9cb38eea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iuqtq69f2c9cb38eea {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wupum69f2c9cb38e5d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wupum69f2c9cb38e5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wupum69f2c9cb38e5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wupum69f2c9cb38e5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wupum69f2c9cb38e5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wupum69f2c9cb38e5d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wshlb69f2c9cb38dba\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wshlb69f2c9cb38dba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wshlb69f2c9cb38dba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wshlb69f2c9cb38dba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wshlb69f2c9cb38dba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wshlb69f2c9cb38dba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iodfy69f2c9cb38d3f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iodfy69f2c9cb38d3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iodfy69f2c9cb38d3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iodfy69f2c9cb38d3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iodfy69f2c9cb38d3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iodfy69f2c9cb38d3f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"twigl69f2c9cb38cc2\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.twigl69f2c9cb38cc2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.twigl69f2c9cb38cc2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.twigl69f2c9cb38cc2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.twigl69f2c9cb38cc2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.twigl69f2c9cb38cc2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wvzwj69f2c9cb38c3c\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wvzwj69f2c9cb38c3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wvzwj69f2c9cb38c3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wvzwj69f2c9cb38c3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wvzwj69f2c9cb38c3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wvzwj69f2c9cb38c3c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vtrip69f2c9cb38bb5\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9334 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vtrip69f2c9cb38bb5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vtrip69f2c9cb38bb5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vtrip69f2c9cb38bb5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vtrip69f2c9cb38bb5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vtrip69f2c9cb38bb5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9334&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Hreflang \u2013 co to jest?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Korzystasz z zagranicznych stron WWW? A czy zdajesz sobie spraw\u0119, jak Google dobiera odpowiedni\u0105 wersj\u0119 j\u0119zykow\u0105 witryny do u\u017cytkownika? Odpowiada za to tag hreflang, kt\u00f3ry jest jednym z najwa\u017cniejszych narz\u0119dzi, kt\u00f3re warto zna\u0107 i wykorzystywa\u0107, je\u015bli planujesz dotrze\u0107 do widowni z r\u00f3\u017cnych kraj\u00f3w. W artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu \u2013 om\u00f3wimy jego znaczenie dla [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hreflang \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hreflang \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Korzystasz z zagranicznych stron WWW? A czy zdajesz sobie spraw\u0119, jak Google dobiera odpowiedni\u0105 wersj\u0119 j\u0119zykow\u0105 witryny do u\u017cytkownika? Odpowiada za to tag hreflang, kt\u00f3ry jest jednym z najwa\u017cniejszych narz\u0119dzi, kt\u00f3re warto zna\u0107 i wykorzystywa\u0107, je\u015bli planujesz dotrze\u0107 do widowni z r\u00f3\u017cnych kraj\u00f3w. W artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu \u2013 om\u00f3wimy jego znaczenie dla [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-26T10:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T08:39:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hreflang \u2013 co to jest? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/","og_locale":"pl_PL","og_type":"article","og_title":"Hreflang \u2013 co to jest?","og_description":"Korzystasz z zagranicznych stron WWW? A czy zdajesz sobie spraw\u0119, jak Google dobiera odpowiedni\u0105 wersj\u0119 j\u0119zykow\u0105 witryny do u\u017cytkownika? Odpowiada za to tag hreflang, kt\u00f3ry jest jednym z najwa\u017cniejszych narz\u0119dzi, kt\u00f3re warto zna\u0107 i wykorzystywa\u0107, je\u015bli planujesz dotrze\u0107 do widowni z r\u00f3\u017cnych kraj\u00f3w. W artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu \u2013 om\u00f3wimy jego znaczenie dla [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-09-26T10:30:05+00:00","article_modified_time":"2023-11-22T08:39:12+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","type":"image\/jpeg"}],"author":"Karolina Roksela","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Karolina Roksela","Szacowany czas czytania":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/"},"author":{"name":"Karolina Roksela","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1"},"headline":"Hreflang \u2013 co to jest?","datePublished":"2023-09-26T10:30:05+00:00","dateModified":"2023-11-22T08:39:12+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/"},"wordCount":1549,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","articleSection":["Tworzenie stron"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/","url":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/","name":"Hreflang \u2013 co to jest?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","datePublished":"2023-09-26T10:30:05+00:00","dateModified":"2023-11-22T08:39:12+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","width":1080,"height":720,"caption":"hreflang co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/hreflang-co-to-jest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Hreflang \u2013 co to jest?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1","name":"Karolina Roksela","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Karolina Roksela"},"description":"Absolwentka studi\u00f3w na kierunku Dziennikarstwo i medioznawstwo. Do\u0142\u0105czy\u0142a do WeNet w 2021 roku. Specjalistka ds. Contentu, kt\u00f3ra w swojej pracy stara si\u0119 dostarcza\u0107 u\u017cytkownikom warto\u015bciowe tre\u015bci internetowe. Dzi\u0119ki \u015bledzeniu najnowszych trend\u00f3w oraz ci\u0105g\u0142ym doskonaleniu si\u0119 mo\u017ce skutecznie anga\u017cowa\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i Instagramie. W swojej pracy korzysta r\u00f3wnie\u017c z zaawansowanych narz\u0119dzi oraz nowinek technologicznych.","url":"https:\/\/wenet.pl\/blog\/author\/karolina-roksela\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/09\/hreflang.png.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2qy","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101036"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=9334"}],"version-history":[{"count":4,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9334\/revisions"}],"predecessor-version":[{"id":9839,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9334\/revisions\/9839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/9335"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=9334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=9334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=9334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}