{"id":9354,"date":"2023-10-02T09:21:02","date_gmt":"2023-10-02T07:21:02","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9354"},"modified":"2023-11-14T13:27:40","modified_gmt":"2023-11-14T12:27:40","slug":"czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/","title":{"rendered":"Czy social commerce rewolucjonizuje zakupy online? Podsumowanie raportu o e-handlu w Polsce"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg.jpg\" alt=\"social commerce co to jest\" class=\"wp-image-9355 colorbox-9354 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/social-commerce.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Handel internetowy stanowi bran\u017c\u0119, kt\u00f3ra w ostatnich latach cieszy\u0142a si\u0119 nieustannym rozwojem, a polscy sprzedawcy nie pozostawali w tyle. Raport \u201eE-commerce w Polsce 2023\u201d rzuca \u015bwiat\u0142o na najnowsze trendy i osi\u0105gni\u0119cia w tym sektorze. Okazuje si\u0119, \u017ce sprzeda\u017c online ro\u015bnie w si\u0142\u0119, przynosz\u0105c korzy\u015bci zar\u00f3wno konsumentom, jak i przedsi\u0119biorcom. W artykule przyjrzymy si\u0119 najwa\u017cniejszym aspektom i wnioskom z jedenastej edycji popularnego badania. Om\u00f3wimy r\u00f3wnie\u017c potencja\u0142 social commerce \u2013 zjawiska, kt\u00f3re autorzy opisali po raz pierwszy w najnowszej ods\u0142onie publikacji.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Co_slychac_na_rynku_e-commerce_O_raporcie_slow_kilka\" >Co s\u0142ycha\u0107 na rynku e-commerce? O raporcie s\u0142\u00f3w kilka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Jak_wyglada_e-handel_w_2023_roku\" >Jak wygl\u0105da e-handel w 2023 roku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Dlaczego_Polacy_kupuja_w_Internecie_Co_motywuje_do_zakupu_produktu_w_konkretnym_e-sklepie\" >Dlaczego Polacy kupuj\u0105 w Internecie? Co motywuje do zakupu produktu w konkretnym e-sklepie? &nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Obecny_potencjal_social_commerce_czyli_jak_wyglada_live_commerce_i_sprzedaz_w_mediach_spolecznosciowych\" >Obecny potencja\u0142 social commerce, czyli jak wygl\u0105da live commerce i sprzeda\u017c w mediach spo\u0142eczno\u015bciowych?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Czym_dokladnie_jest_social_commerce\" >Czym dok\u0142adnie jest social commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Czy_warto_prowadzic_sprzedaz_w_social_mediach\" >Czy warto prowadzi\u0107 sprzeda\u017c w social mediach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Czy_kupujacy_w_Polsce_korzystaja_z_platformy_social_commerce\" >Czy kupuj\u0105cy w Polsce korzystaj\u0105 z platformy social commerce?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Jakie_formy_dostawy_sa_najpopularniejsze\" >Jakie formy dostawy s\u0105 najpopularniejsze?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/#Raport_e-commerce_2023_%E2%80%93_wnioski\" >Raport e-commerce 2023 \u2013 wnioski<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_slychac_na_rynku_e-commerce_O_raporcie_slow_kilka\"><\/span>Co s\u0142ycha\u0107 na rynku e-commerce? O raporcie s\u0142\u00f3w kilka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzia\u0142asz w e-handlu? A mo\u017ce chcesz za\u0142o\u017cy\u0107 w\u0142asny sklep internetowy? Bez wzgl\u0119du na to, jaki kana\u0142 sprzeda\u017cy wybierzesz oraz czym zajmujesz si\u0119 w sieci, warto zna\u0107 najnowsze trendy oraz tendencje, kt\u00f3re rz\u0105dz\u0105 bran\u017c\u0105 e-commerce w naszym kraju. W\u0142a\u015bnie dlatego om\u00f3wimy dzi\u015b najwa\u017cniejsze wnioski z najnowszego raportu \u201eE-commerce w Polsce 2023\u201d.<\/p>\n\n\n\n<p><strong>Jedenasta edycja badania to kompendium wiedzy o rynku polskich e-zakup\u00f3w i sprzeda\u017cy internetowej<\/strong>. Powsta\u0142a przy wsp\u00f3\u0142pracy trzech podmiot\u00f3w \u2013 firmy Gemius, Zwi\u0105zku Pracodawc\u00f3w Bran\u017cy Internetowej IAB Polska oraz Polskich Bada\u0144 Internetu.<\/p>\n\n\n\n<p>Podsumowanie poprzedniego raportu przeczytasz <a href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/\">tutaj<\/a>. Co znajdziemy za\u015b w najnowszym opracowaniu? Autorzy szczeg\u00f3ln\u0105 uwag\u0119 po\u015bwi\u0119cili zjawisku wzmo\u017conej inflacji. Przeanalizowano tak\u017ce rozwijaj\u0105c\u0105 si\u0119 bran\u017c\u0119 automat\u00f3w paczkowych. Ponadto odbiorcy mog\u0105 po raz pierwszy przeczyta\u0107 o strategii social commerce, czyli sprzeda\u017cy w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p>Zach\u0119camy do zapoznania si\u0119 z <a href=\"https:\/\/www.iab.org.pl\/aktualnosci\/raport-e-commerce-w-polsce-2023\/\">pe\u0142n\u0105 wersj\u0105 raportu<\/a> i przechodzimy do podsumowania najciekawszych wniosk\u00f3w i wynik\u00f3w. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wyglada_e-handel_w_2023_roku\"><\/span>Jak wygl\u0105da e-handel w 2023 roku?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cho\u0107 od d\u0142u\u017cszego czasu obserwujemy dynamiczny rozw\u00f3j handlu internetowego w Polsce, to poprzednie dwa lata przynios\u0142y pewn\u0105 stagnacj\u0119 pod k\u0105tem liczby internaut\u00f3w robi\u0105cych zakupy online (online shopping). Jak pokazuj\u0105 najnowsze statystyki, <strong>obecnie a\u017c 79% respondent\u00f3w deklaruje, \u017ce kupuje<\/strong> <strong>w sieci<\/strong>. To wzrost w por\u00f3wnaniu z poprzednimi danymi o dwa punkty procentowe.<\/p>\n\n\n\n<p>Co warto podkre\u015bli\u0107, a\u017c <strong>75%<\/strong> zakup\u00f3w dokonywanych jest w polskich sklepach internetowych (online stores), a tylko <strong>30%<\/strong> kupuj\u0105cych wybiera zagraniczne strony WWW. To wskazuje na siln\u0105 pozycj\u0119 krajowych sprzedawc\u00f3w. Je\u017celi interesujesz si\u0119 sprzeda\u017c\u0105 produkt\u00f3w (product sales), to z pewno\u015bci\u0105 ucieszy Ci\u0119 fakt, \u017ce e-zakupy maj\u0105 dobry wizerunek zar\u00f3wno w\u015br\u00f3d konsument\u00f3w, jak i os\u00f3b, kt\u00f3re jeszcze nie kupuj\u0105 online. Proces dokonywania zakup\u00f3w w sieci uchodzi za \u0142atwy, szybki i daj\u0105cy wi\u0119ksze mo\u017cliwo\u015bci wyboru.<\/p>\n\n\n\n<p>Najch\u0119tniej w Internecie kupuj\u0105 kobiety (<strong>51%<\/strong>) oraz osoby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>w wieku 50+ (<strong>35%<\/strong>),<\/li>\n\n\n\n<li>z wy\u017cszym wykszta\u0142ceniem (<strong>42%<\/strong>),<\/li>\n\n\n\n<li>mieszkaj\u0105ce w mie\u015bcie powy\u017cej 200 tys. mieszka\u0144c\u00f3w (<strong>31%<\/strong>),<\/li>\n\n\n\n<li>o \u015bredniej sytuacji materialnej (<strong>53%<\/strong>). &nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;ccb2ab25-2334-4479-993f-5deb6827013a&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_Polacy_kupuja_w_Internecie_Co_motywuje_do_zakupu_produktu_w_konkretnym_e-sklepie\"><\/span>Dlaczego Polacy kupuj\u0105 w Internecie? Co motywuje do zakupu produktu w konkretnym e-sklepie? &nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli prowadzisz sklep internetowy i zale\u017cy Ci na pozyskiwaniu nowych klient\u00f3w, to musisz wiedzie\u0107, dlaczego Polacy coraz ch\u0119tniej kupuj\u0105 w sieci. Z lektury raportu wynika, \u017ce motywacje do zakup\u00f3w online pozostaj\u0105 w du\u017cej mierze niezmienne. Tym, co najcz\u0119\u015bciej zach\u0119ca konsument\u00f3w do e-commerce\u2019u, s\u0105 nast\u0119puj\u0105ce czynniki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dost\u0119pno\u015b\u0107 24\/7 (76%),<\/li>\n\n\n\n<li>brak konieczno\u015bci jechania do sklepu stacjonarnego (76%),<\/li>\n\n\n\n<li>ceny atrakcyjniejsze ni\u017c w sklepach tradycyjnych (70%).<\/li>\n<\/ul>\n\n\n\n<p>Du\u017ce znaczenie poza kwestiami finansowymi ma nieograniczony czas wyboru poszukiwanego produktu, wi\u0119kszy asortyment czy \u0142atwo\u015b\u0107 por\u00f3wnywania ofert.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-1015x1200.jpg\" alt=\"zalety sklep\u00f3w internetowych\" class=\"wp-image-9357 colorbox-9354 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu-710x840.jpg 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/raport-ecommerce-zalety-esklepu.jpg 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<p>Jako przedsi\u0119biorca, musisz mie\u0107 \u015bwiadomo\u015b\u0107, co mo\u017ce wp\u0142yn\u0105\u0107 na zwi\u0119kszenie zysku w Twoim e-sklepie. Z raportu mo\u017cesz dowiedzie\u0107 si\u0119, jakimi czynnikami kieruj\u0105 si\u0119 konsumenci, dokonuj\u0105c swoich wybor\u00f3w zwi\u0105zanych z konkretnym miejscem zakup\u00f3w online. W 2023 roku s\u0105 to przede wszystkim: atrakcyjne ceny produkt\u00f3w (<strong>46%<\/strong>), niskie koszty dostawy (<strong>42%<\/strong>) oraz pozytywne wcze\u015bniejsze do\u015bwiadczenia (<strong>36%<\/strong>). Zale\u017cy Ci na zdobyciu zaufania w\u015br\u00f3d potencjalnych klient\u00f3w? O wiarygodno\u015bci strony \u015bwiadcz\u0105 wed\u0142ug respondent\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opinie o danym sklepie (<strong>45%<\/strong>),<\/li>\n\n\n\n<li>mo\u017cliwo\u015b\u0107 p\u0142atno\u015bci przy odbiorze (<strong>30%<\/strong>),<\/li>\n\n\n\n<li>czytelna informacja o zwrotach i reklamacji (<strong>26%<\/strong>). &nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obecny_potencjal_social_commerce_czyli_jak_wyglada_live_commerce_i_sprzedaz_w_mediach_spolecznosciowych\"><\/span>Obecny potencja\u0142 social commerce, czyli jak wygl\u0105da live commerce i sprzeda\u017c w mediach spo\u0142eczno\u015bciowych?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z interesuj\u0105cych aspekt\u00f3w raportu, kt\u00f3re przeanalizowano w tym roku po raz pierwszy, jest rynek social commerce. Zanim jednak poznamy najnowsze statystyki, warto przeczyta\u0107 nieco wi\u0119cej o samym zjawisku. Co nale\u017cy wiedzie\u0107 o zakupach w social mediach?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_dokladnie_jest_social_commerce\"><\/span>Czym dok\u0142adnie jest social commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Termin ten opisuje proces sprzeda\u017cy produkt\u00f3w i us\u0142ug poprzez platformy spo\u0142eczno\u015bciowe. W praktyce opisywane dzia\u0142ania wi\u0105\u017c\u0105 si\u0119 z wykorzystaniem medi\u00f3w spo\u0142eczno\u015bciowych, takich jak Facebook, Instagram czy Pinterest, do przeprowadzenia zakupu bezpo\u015brednio na wybranej platformie.<\/p>\n\n\n\n<p>Skoro wyja\u015bnili\u015bmy ju\u017c, co kryje si\u0119 pod poj\u0119ciem social commerce, to warto zaznaczy\u0107, \u017ce proces ten nie ogranicza si\u0119 jedynie do umieszczania reklam czy ofert w serwisach spo\u0142eczno\u015bciowych, ale obejmuje tak\u017ce inne formy interakcji z klientami, takie jak udost\u0119pnianie opinii i recenzji, organizowanie konkurs\u00f3w czy anga\u017cowanie influencer\u00f3w.<\/p>\n\n\n\n<p>Prowadzisz social media marketing i chcesz zacz\u0105\u0107 sprzedawa\u0107 w mediach spo\u0142eczno\u015bciowych? Je\u015bli tak, to warto jeszcze wspomnie\u0107 w tym kontek\u015bcie o <strong>live commerce, czyli innowacyjnym procesie, kt\u00f3ry \u0142\u0105czy elementy handlu elektronicznego z interakcj\u0105 na \u017cywo<\/strong> pomi\u0119dzy sprzedawcami a u\u017cytkownikami social media.<\/p>\n\n\n\n<p>W praktyce polega to na prowadzeniu transmisji na \u017cywo, podczas kt\u00f3rej przedstawiciele sklep\u00f3w internetowych prezentuj\u0105 swoje produkty, a widzowie maj\u0105 mo\u017cliwo\u015b\u0107 zadawania pyta\u0144 oraz dokonywania zakup\u00f3w z wykorzystaniem medi\u00f3w spo\u0142eczno\u015bciowych. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_warto_prowadzic_sprzedaz_w_social_mediach\"><\/span>Czy warto prowadzi\u0107 sprzeda\u017c w social mediach?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jakie s\u0105 mo\u017cliwo\u015bci social commerce? Rynek ten stwarza wiele korzy\u015bci dla przedsi\u0119biorstw, kt\u00f3re decyduj\u0105 si\u0119 sprzedawa\u0107 produkty w mediach spo\u0142eczno\u015bciowych. Przede wszystkim, jest to doskona\u0142e narz\u0119dzie marketingowe pozwalaj\u0105ce na dotarcie do szerokiej grupy odbiorc\u00f3w oraz zwi\u0119kszenie rozpoznawalno\u015bci marki. Przy wykorzystaniu portali spo\u0142eczno\u015bciowych mo\u017cna r\u00f3wnie\u017c zbiera\u0107 cenne informacje na temat swoich klient\u00f3w, ich preferencji oraz potrzeb, co pozwala na lepsze dostosowanie oferty do oczekiwa\u0144 rynku.<\/p>\n\n\n\n<p>Inne zalety korzystania z platform medi\u00f3w spo\u0142eczno\u015bciowych to mo\u017cliwo\u015b\u0107 nawi\u0105zywania bezpo\u015bredniego kontaktu z klientami oraz budowanie trwa\u0142ych relacji z nimi. Dzi\u0119ki temu przedsi\u0119biorstwa mog\u0105 szybko reagowa\u0107 na potrzeby, rozwi\u0105zywa\u0107 ewentualne problemy oraz zbiera\u0107 opinie na temat swoich produkt\u00f3w i us\u0142ug. W efekcie dzi\u0119ki social commerce mo\u017cna zwi\u0119kszy\u0107 lojalno\u015b\u0107 odbiorc\u00f3w oraz poprawi\u0107 wizerunek marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><span class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\" alt=\"e-commerce_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;028e116a-2710-4c5e-b99b-8d0f6329e56d&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_kupujacy_w_Polsce_korzystaja_z_platformy_social_commerce\"><\/span>Czy kupuj\u0105cy w Polsce korzystaj\u0105 z platformy social commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Znasz ju\u017c poj\u0119cie i zalety social commerce. Okazuje si\u0119 jednak, \u017ce <strong>tylko 19% badanych dokonuje zakupu bezpo\u015brednio poprzez platformy spo\u0142eczno\u015bciowe<\/strong>. Zazwyczaj s\u0105 to osoby najm\u0142odsze (15-24 lata), a popularno\u015b\u0107 tej formy kupowania nowych produkt\u00f3w spada wraz z wiekiem. Dzieje si\u0119 tak, mimo \u017ce wed\u0142ug naszych obserwacji wielu konsument\u00f3w przeszukuje media spo\u0142eczno\u015bciowe w poszukiwaniu us\u0142ug lub towar\u00f3w.<\/p>\n\n\n\n<p>Wspomniana statystyka nie podwa\u017ca jednak potencja\u0142u sprzeda\u017cowego social medi\u00f3w. W tym miejscu warto wspomnie\u0107, \u017ce jest to dosy\u0107 nowe do\u015bwiadczenie spo\u0142eczne: od 2020 roku w\u0142\u0105cznie sw\u00f3j pierwszy kontakt z handlem spo\u0142eczno\u015bciowym mia\u0142o a\u017c 44% kupuj\u0105cych. Co sz\u00f3sty respondent kupuje w social media poprzez transmisj\u0119 live. To oznacza, \u017ce oba trendy mog\u0105 rozwija\u0107 si\u0119 w przysz\u0142o\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_formy_dostawy_sa_najpopularniejsze\"><\/span>Jakie formy dostawy s\u0105 najpopularniejsze?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Opisali\u015bmy ju\u017c, jak wykorzysta\u0107 social media w e-handlu. Ale, czy zdajesz sobie spraw\u0119, \u017ce bez wzgl\u0119du na to, jaki kana\u0142 sprzeda\u017cy wybierzesz, to musisz zadba\u0107 o ca\u0142y proces zakupowy. Nie bez powodu m\u00f3wi si\u0119, \u017ce przedsi\u0119biorcy d\u0105\u017c\u0105cy do zaspokojenia potrzeb swoich klient\u00f3w, musz\u0105 oferowa\u0107 im r\u00f3\u017cnorodne opcje dostawy.<\/p>\n\n\n\n<p>W\u015br\u00f3d najpopularniejszych rozwi\u0105za\u0144 dostarczania zam\u00f3wie\u0144 niezmiennie najwi\u0119kszym zainteresowaniem ciesz\u0105 si\u0119 automaty paczkowe (<strong>82%<\/strong>). W por\u00f3wnaniu do innych opcji, takich jak dostawa kurierem do domu lub firmy (<strong>42%<\/strong>) czy przesy\u0142ki do punkt\u00f3w partnerskich (<strong>18%<\/strong>), mo\u017cliwo\u015b\u0107 odbioru zam\u00f3wionych produkt\u00f3w w dogodnym dla klienta czasie i miejscu zdecydowanie g\u00f3ruje nad konkurencj\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Raport_e-commerce_2023_%E2%80%93_wnioski\"><\/span>Raport e-commerce 2023 \u2013 wnioski<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najnowszy raport dotycz\u0105cy e-commerce w Polsce przynosi wiele pozytywnych informacji. Przede wszystkim sprzeda\u017c online ro\u015bnie i cieszy si\u0119 coraz wi\u0119ksz\u0105 popularno\u015bci\u0105 zar\u00f3wno w\u015br\u00f3d konsument\u00f3w, jak i przedsi\u0119biorc\u00f3w. Wyniki badania pokazuj\u0105, \u017ce kupowanie w sieci ponownie zyskuje na znaczeniu. Ponadto, <strong>wci\u0105\u017c obserwujemy przewag\u0119 polskich e-sklep\u00f3w nad zagranicznymi<\/strong>.<\/p>\n\n\n\n<p>Wszystkich sprzedawc\u00f3w z pewno\u015bci\u0105 ucieszy r\u00f3wnie\u017c fakt, \u017ce potencjalni klienci wci\u0105\u017c dostrzegaj\u0105 wi\u0119cej zalet ni\u017c wad w zakupach online. Je\u017celi prowadzisz w\u0142asny e-commerce, to pami\u0119taj, \u017ce natr\u0119tne reklamy ogl\u0105danych wcze\u015bniej produkt\u00f3w, d\u0142ugie oczekiwanie na dostaw\u0119 i jej wysokie koszty to najwi\u0119ksze problemy napotykane w procesie zakupowym przez kupuj\u0105cych.<\/p>\n\n\n\n<p>Nie da si\u0119 ukry\u0107, \u017ce du\u017cy wp\u0142yw na rynek handlu internetowego w ostatnich latach ma utrzymuj\u0105ca si\u0119 wysoka inflacja. Wida\u0107 to r\u00f3wnie\u017c w badaniu \u2013 <strong>30%<\/strong> respondent\u00f3w twierdzi, \u017ce z powodu wzrostu cen kupuje mniej&nbsp;ni\u017c dotychczas. Okazuje si\u0119, \u017ce polscy konsumenci szukaj\u0105 oszcz\u0119dno\u015bci r\u00f3wnie\u017c w e-sklepach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-1015x1200.jpg\" alt=\"rynek e-commerce wnioski\" class=\"wp-image-9356 colorbox-9354 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski-710x840.jpg 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Raport-ecommerce-wnioski.jpg 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<p>Je\u015bli zastanawiasz si\u0119, czy w tej sytuacji warto postawi\u0107 na social commerce, to z raportu wynika, \u017ce jest to nadal niezwykle powoli rozwijaj\u0105cy si\u0119 trend. Cho\u0107 jeszcze niewielu Polak\u00f3w kupuje w mediach spo\u0142eczno\u015bciowych, to warto obserwowa\u0107, dok\u0105d zmierza rynek zakup\u00f3w na takich platformach jak np. Facebook czy Instagram. Kto wie, mo\u017ce uda Ci si\u0119 wyprzedzi\u0107 konkurencj\u0119 i odkry\u0107 swoj\u0105 nisz\u0119?<\/p>\n\n\n\n<p>A je\u015bli chcesz wykorzysta\u0107 potencja\u0142 rynku e-commerce, to ju\u017c teraz pomy\u015bl o zbudowaniu sklepu internetowego. Skorzystaj w tym celu z us\u0142ug WeNet. To certyfikowana agencja PrestaShop w Polsce. Doradcy internetowi zapewni\u0105 Ci wszystko, czego potrzebujesz, aby sprzedawa\u0107 online. Wype\u0142nij <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularz<\/a> na stronie i zyskaj wsparcie dla Twojego biznesu.<\/p><div class=\"ioleq69f2c76a7b74f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ioleq69f2c76a7b74f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ioleq69f2c76a7b74f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ioleq69f2c76a7b74f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ioleq69f2c76a7b74f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ioleq69f2c76a7b74f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rygdm69f2c76a7b6d0\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rygdm69f2c76a7b6d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rygdm69f2c76a7b6d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rygdm69f2c76a7b6d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rygdm69f2c76a7b6d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rygdm69f2c76a7b6d0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zppcz69f2c76a7b645\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zppcz69f2c76a7b645 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zppcz69f2c76a7b645 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zppcz69f2c76a7b645 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zppcz69f2c76a7b645 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zppcz69f2c76a7b645 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zuktm69f2c76a7b5c5\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bzros69f2c76a7b549 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bzros69f2c76a7b549 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bzros69f2c76a7b549 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bzros69f2c76a7b549 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bzros69f2c76a7b549 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yalbw69f2c76a7b4be\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9354 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yxvpg69f2c76a79940 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yxvpg69f2c76a79940 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yxvpg69f2c76a79940 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yxvpg69f2c76a79940 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yxvpg69f2c76a79940 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9354&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czy social commerce rewolucjonizuje zakupy online? 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Raport \u201eE-commerce w Polsce 2023\u201d rzuca \u015bwiat\u0142o na najnowsze trendy i osi\u0105gni\u0119cia w tym sektorze. Okazuje si\u0119, \u017ce sprzeda\u017c online ro\u015bnie w si\u0142\u0119, przynosz\u0105c korzy\u015bci zar\u00f3wno konsumentom, jak i przedsi\u0119biorcom. W artykule przyjrzymy si\u0119 najwa\u017cniejszym aspektom [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-9354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czy social commerce rewolucjonizuje zakupy online? Podsumowanie raportu o e-handlu w Polsce - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czy social commerce rewolucjonizuje zakupy online? Podsumowanie raportu o e-handlu w Polsce\" \/>\n<meta property=\"og:description\" content=\"Handel internetowy stanowi bran\u017c\u0119, kt\u00f3ra w ostatnich latach cieszy\u0142a si\u0119 nieustannym rozwojem, a polscy sprzedawcy nie pozostawali w tyle. Raport \u201eE-commerce w Polsce 2023\u201d rzuca \u015bwiat\u0142o na najnowsze trendy i osi\u0105gni\u0119cia w tym sektorze. 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