{"id":9363,"date":"2023-10-02T11:47:06","date_gmt":"2023-10-02T09:47:06","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9363"},"modified":"2026-04-29T11:28:35","modified_gmt":"2026-04-29T09:28:35","slug":"link-kanoniczny-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/","title":{"rendered":"Link kanoniczny \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny.png\" alt=\"Link kanoniczny w SEO\" class=\"wp-image-9364 colorbox-9363 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Optymalizacja strony internetowej pod k\u0105tem SEO jest kluczowa dla posiadaczy w\u0142asnych witryn. Jednym z wa\u017cnych aspekt\u00f3w pozycjonowania jest link kanoniczny. W poni\u017cszym artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu i wyja\u015bnimy, na czym polega jego istotno\u015b\u0107.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Czym_jest_link_kanoniczny_i_dlaczego_jest_wazny_w_SEO\" >Czym jest link kanoniczny i dlaczego jest wa\u017cny w SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Jakie_sa_korzysci_zastosowania_linku_kanonicznego\" >Jakie s\u0105 korzy\u015bci zastosowania linku kanonicznego?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Jak_zastosowac_link_kanoniczny_na_swojej_stronie\" >Jak zastosowa\u0107 link kanoniczny na swojej stronie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Krok_1_Zidentyfikuj_duplikaty_tresci_na_swojej_stronie\" >Krok 1. Zidentyfikuj duplikaty tre\u015bci na swojej stronie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Krok_2_Wybierz_preferowana_wersje_strony\" >Krok 2. Wybierz preferowan\u0105 wersj\u0119 strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Krok_3_Dodaj_link_kanoniczny_do_kodu_HTML_strony\" >Krok 3. Dodaj link kanoniczny do kodu HTML strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Krok_4_Upewnij_sie_ze_link_kanoniczny_dziala_poprawnie\" >Krok 4. Upewnij si\u0119, \u017ce link kanoniczny dzia\u0142a poprawnie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Duplikaty_tresci_%E2%80%93_jakie_sa_ich_zrodla\" >Duplikaty tre\u015bci \u2013 jakie s\u0105 ich \u017ar\u00f3d\u0142a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Link_kanoniczny_a_przekierowania_301\" >Link kanoniczny a przekierowania 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Dobre_praktyki_zwiazane_z_tagiem_kanonicznym\" >Dobre praktyki zwi\u0105zane z tagiem kanonicznym<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Jak_audytowac_linki_kanoniczne\" >Jak audytowa\u0107 linki kanoniczne?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/#Link_canonical_%E2%80%93_podsumowanie\" >Link canonical \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_link_kanoniczny_i_dlaczego_jest_wazny_w_SEO\"><\/span>Czym jest link kanoniczny i dlaczego jest wa\u017cny w SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link kanoniczny (link canonical) to taki adres URL, kt\u00f3ry uznajemy za g\u0142\u00f3wny lub &#8220;oryginalny&#8221; spo\u015br\u00f3d kilku podobnych stron na naszej witrynie. W praktyce oznacza to wskazanie wyszukiwarce, kt\u00f3ra z wielu podobnych stron jest najwa\u017cniejsza i powinna by\u0107 indeksowana. W ten spos\u00f3b <strong>eliminujemy problem duplikat\u00f3w tre\u015bci, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 negatywnie na pozycjonowanie<\/strong> strony.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a za darmo\u00a0skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_korzysci_zastosowania_linku_kanonicznego\"><\/span>Jakie s\u0105 korzy\u015bci zastosowania linku kanonicznego?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Korzystanie z linku kanonicznego przynosi szereg korzy\u015bci dla optymalizacji <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a> witryny.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, jak wspomnieli\u015bmy, eliminuje problem duplikat\u00f3w tre\u015bci, co pozwala unikn\u0105\u0107 kar od wyszukiwarek.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, umo\u017cliwia skupienie warto\u015bci SEO na jednej stronie, co przek\u0142ada si\u0119 na lepsze pozycjonowanie.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, u\u0142atwia zarz\u0105dzanie tre\u015bci\u0105, gdy\u017c pozwala nam kontrolowa\u0107, kt\u00f3re z podobnych stron powinny by\u0107 indeksowane przez wyszukiwarki.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zastosowac_link_kanoniczny_na_swojej_stronie\"><\/span>Jak zastosowa\u0107 link kanoniczny na swojej stronie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_1_Zidentyfikuj_duplikaty_tresci_na_swojej_stronie\"><\/span>Krok 1. Zidentyfikuj duplikaty tre\u015bci na swojej stronie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zanim dodasz linki kanoniczne, warto sprawdzi\u0107, czy na Twojej stronie wyst\u0119puj\u0105 duplikaty tre\u015bci. Mo\u017cesz to zrobi\u0107 za pomoc\u0105 narz\u0119dzi do analizy SEO. Warto r\u00f3wnie\u017c skorzysta\u0107 z Google Search Console, kt\u00f3ra pozwala na sprawdzenie, czy Google zidentyfikowa\u0142 duplikaty tre\u015bci na Twojej stronie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_2_Wybierz_preferowana_wersje_strony\"><\/span>Krok 2. Wybierz preferowan\u0105 wersj\u0119 strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nast\u0119pnie musisz zdecydowa\u0107, kt\u00f3ra wersja strony jest preferowana i powinna by\u0107 indeksowana przez wyszukiwarki. Mo\u017ce to by\u0107 na przyk\u0142ad wersja strony z bardziej szczeg\u00f3\u0142owymi informacjami o produkcie lub us\u0142udze, b\u0105d\u017a wersja z lepszymi opiniami klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_3_Dodaj_link_kanoniczny_do_kodu_HTML_strony\"><\/span>Krok 3. Dodaj link kanoniczny do kodu HTML strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby doda\u0107 link kanoniczny do swojej strony, musisz umie\u015bci\u0107 odpowiedni znacznik w sekcji kodu HTML strony. Znacznik ten powinien wygl\u0105da\u0107 nast\u0119puj\u0105co, <strong>przyk\u0142ad<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"753\" height=\"80\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-przyklad.png\" alt=\"\" class=\"wp-image-9372 colorbox-9363 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-przyklad.png 753w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-przyklad-200x21.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-przyklad-696x74.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/link-kanoniczny-przyklad-741x80.png 741w\" data-sizes=\"(max-width: 753px) 100vw, 753px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 753px; --smush-placeholder-aspect-ratio: 753\/80;\" \/><\/figure>\n\n\n\n<p>Warto\u015bci\u0105 atrybutu href powinien by\u0107 pe\u0142ny adres URL preferowanej wersji strony.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_4_Upewnij_sie_ze_link_kanoniczny_dziala_poprawnie\"><\/span>Krok 4. Upewnij si\u0119, \u017ce link kanoniczny dzia\u0142a poprawnie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po dodaniu linku kanonicznego warto sprawdzi\u0107, czy zosta\u0142 on poprawnie zaimplementowany. Mo\u017cesz to zrobi\u0107 za pomoc\u0105 narz\u0119dzi do analizy SEO lub skorzysta\u0107 z Google Search Console. Je\u015bli wszystko zosta\u0142o wykonane prawid\u0142owo, wyszukiwarki powinny indeksowa\u0107 tylko preferowan\u0105 wersj\u0119 strony, co przyczyni si\u0119 do poprawy jej pozycjonowania w wynikach wyszukiwania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duplikaty_tresci_%E2%80%93_jakie_sa_ich_zrodla\"><\/span>Duplikaty tre\u015bci \u2013 jakie s\u0105 ich \u017ar\u00f3d\u0142a?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Duplikaty tre\u015bci najcz\u0119\u015bciej wynikaj\u0105 z nieuwagi tw\u00f3rc\u00f3w strony lub zastosowania nieoptymalnych rozwi\u0105za\u0144 technicznych.<\/p>\n\n\n\n<p><strong>Przyk\u0142ady sytuacji<\/strong>, w kt\u00f3rych mo\u017ce doj\u015b\u0107 do powstania duplikat\u00f3w tre\u015bci, to mi\u0119dzy innymi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wykorzystanie tych samych opis\u00f3w produkt\u00f3w w r\u00f3\u017cnych kategoriach,<\/li>\n\n\n\n<li>tworzenie stron z filtrowaniem wynik\u00f3w wyszukiwania,<\/li>\n\n\n\n<li>stosowanie niejednoznacznych adres\u00f3w URL.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_kanoniczny_a_przekierowania_301\"><\/span>Link kanoniczny a przekierowania 301<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warto zaznaczy\u0107, \u017ce <strong>link kanoniczny nie zast\u0119puje przekierowa\u0144 301<\/strong>, kt\u00f3re s\u0142u\u017c\u0105 do trwa\u0142ego przekierowania u\u017cytkownik\u00f3w i robot\u00f3w wyszukiwarek z jednego adresu URL na inny. Link kanoniczny jest natomiast wykorzystywany w przypadku, gdy chcemy zachowa\u0107 dost\u0119pno\u015b\u0107 obu stron, ale wskaza\u0107 wyszukiwarce, kt\u00f3ra z nich jest bardziej istotna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobre_praktyki_zwiazane_z_tagiem_kanonicznym\"><\/span>Dobre praktyki zwi\u0105zane z tagiem kanonicznym<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W celu efektywnego wykorzystania link\u00f3w kanonicznych warto stosowa\u0107 si\u0119 do kilku dobrych praktyk, kt\u00f3re pozwol\u0105 unikn\u0105\u0107 b\u0142\u0119d\u00f3w oraz poprawi\u0107 pozycjonowanie strony. Oto kilka z nich.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, warto zadba\u0107 o to, aby tagi kanoniczne by\u0142y stosowane tylko tam, gdzie jest to konieczne. Nie ma sensu dodawa\u0107 ich do ka\u017cdej podstrony, lepiej skupi\u0107 si\u0119 na tych miejscach, gdzie faktycznie wyst\u0119puje ryzyko duplikacji tre\u015bci.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, wa\u017cne jest, aby linki kanoniczne by\u0142y zgodne z protoko\u0142em HTTPS, je\u015bli nasza strona korzysta z tego protoko\u0142u. W przeciwnym razie mo\u017ce doj\u015b\u0107 do sytuacji, gdy wyszukiwarki b\u0119d\u0105 traktowa\u0107 wersj\u0119 HTTP i HTTPS jako dwie r\u00f3\u017cne strony.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, warto pami\u0119ta\u0107, \u017ce tagi kanoniczne mo\u017cna stosowa\u0107 nie tylko wewn\u0105trz naszej strony, ale r\u00f3wnie\u017c w przypadku tre\u015bci publikowanych na innych witrynach (np. artyku\u0142\u00f3w go\u015bcinnych). Dzi\u0119ki temu unikniemy problem\u00f3w zwi\u0105zanych z duplikacj\u0105 tre\u015bci oraz &#8220;rozcie\u0144czeniem&#8221; warto\u015bci SEO.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_audytowac_linki_kanoniczne\"><\/span>Jak audytowa\u0107 linki kanoniczne?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Audyt link\u00f3w kanonicznych polega na sprawdzeniu, czy na naszej stronie s\u0105 odpowiednio zaimplementowane i czy spe\u0142niaj\u0105 swoj\u0105 funkcj\u0119. Proces ten mo\u017cna przeprowadzi\u0107 samodzielnie lub skorzysta\u0107 z narz\u0119dzi do audytu SEO.<\/p>\n\n\n\n<p>W trakcie audytu warto zwr\u00f3ci\u0107 uwag\u0119 na kilka kluczowych kwestii, takich jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>obecno\u015b\u0107 tagu kanonicznego w sekcji strony,<\/li>\n\n\n\n<li>poprawno\u015b\u0107 adresu URL wskazanego jako kanoniczny,<\/li>\n\n\n\n<li>sprawdzenie, czy nie wyst\u0119puj\u0105 tzw. \u0142a\u0144cuchy kanoniczne, czyli sytuacje, gdy strona A wskazuje na stron\u0119 B jako kanoniczn\u0105, a ta z kolei na stron\u0119 C.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_canonical_%E2%80%93_podsumowanie\"><\/span>Link canonical \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link kanoniczny to pot\u0119\u017cne narz\u0119dzie, kt\u00f3re mo\u017ce znacznie wp\u0142yn\u0105\u0107 na optymalizacj\u0119 naszej strony pod k\u0105tem SEO. Warto jednak pami\u0119ta\u0107, \u017ce jego efektywne wykorzystanie wymaga przemy\u015blanego podej\u015bcia oraz stosowania si\u0119 do dobrych praktyk. Regularny audyt link\u00f3w kanonicznych pozwoli nam natomiast utrzyma\u0107 wysok\u0105 jako\u015b\u0107 naszej witryny oraz unikn\u0105\u0107 potencjalnych problem\u00f3w zwi\u0105zanych z duplikacj\u0105 tre\u015bci i pozycjonowaniem.<\/p><div class=\"rcqbj69f5b94413984\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rcqbj69f5b94413984 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rcqbj69f5b94413984 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rcqbj69f5b94413984 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rcqbj69f5b94413984 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rcqbj69f5b94413984 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"boxeb69f5b9441393d\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.boxeb69f5b9441393d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.boxeb69f5b9441393d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.boxeb69f5b9441393d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.boxeb69f5b9441393d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.boxeb69f5b9441393d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mxspb69f5b944138f4\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mxspb69f5b944138f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mxspb69f5b944138f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mxspb69f5b944138f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mxspb69f5b944138f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mxspb69f5b944138f4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rjaun69f5b944138aa\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jylrc69f5b94413863 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jylrc69f5b94413863 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jylrc69f5b94413863 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jylrc69f5b94413863 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jylrc69f5b94413863 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"spnbc69f5b94413814\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.musdk69f5b944137c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.musdk69f5b944137c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.musdk69f5b944137c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.musdk69f5b944137c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.musdk69f5b944137c8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gxdqk69f5b9441377d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gxdqk69f5b9441377d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gxdqk69f5b9441377d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gxdqk69f5b9441377d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gxdqk69f5b9441377d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gxdqk69f5b9441377d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qwppu69f5b94413729\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9363 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.laeji69f5b9441366d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.laeji69f5b9441366d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.laeji69f5b9441366d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.laeji69f5b9441366d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.laeji69f5b9441366d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9363&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Link kanoniczny \u2013 co to jest?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optymalizacja strony internetowej pod k\u0105tem SEO jest kluczowa dla posiadaczy w\u0142asnych witryn. Jednym z wa\u017cnych aspekt\u00f3w pozycjonowania jest link kanoniczny. W poni\u017cszym artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu i wyja\u015bnimy, na czym polega jego istotno\u015b\u0107. Czym jest link kanoniczny i dlaczego jest wa\u017cny w SEO? Link kanoniczny (link canonical) to taki adres URL, kt\u00f3ry uznajemy [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link kanoniczny \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/link-kanoniczny-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link kanoniczny \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Optymalizacja strony internetowej pod k\u0105tem SEO jest kluczowa dla posiadaczy w\u0142asnych witryn. Jednym z wa\u017cnych aspekt\u00f3w pozycjonowania jest link kanoniczny. W poni\u017cszym artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu i wyja\u015bnimy, na czym polega jego istotno\u015b\u0107. Czym jest link kanoniczny i dlaczego jest wa\u017cny w SEO? 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