{"id":9387,"date":"2023-10-03T15:05:34","date_gmt":"2023-10-03T13:05:34","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9387"},"modified":"2026-04-29T11:29:29","modified_gmt":"2026-04-29T09:29:29","slug":"na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/","title":{"rendered":"Na ile s\u0142\u00f3w kluczowych mo\u017cesz pozycjonowa\u0107 swoj\u0105 stron\u0119?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe.png\" alt=\"s\u0142owa kluczowe \" class=\"wp-image-9388 colorbox-9387 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/slowa-kluczowe-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak pewnie wiesz, pozycjonowanie stron internetowych ma na celu zwi\u0119kszenie widoczno\u015bci witryny w wynikach wyszukiwania. Wielu w\u0142a\u015bcicieli stron zastanawia si\u0119, na ile s\u0142\u00f3w kluczowych mog\u0105 pozycjonowa\u0107 swoj\u0105 stron\u0119, aby osi\u0105gn\u0105\u0107 jak najlepsze rezultaty. Dzi\u015b postaramy si\u0119 odpowiedzie\u0107 na to pytanie, omawiaj\u0105c r\u00f3\u017cne aspekty zwi\u0105zane z doborem s\u0142\u00f3w kluczowych oraz strategi\u0105 SEO.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Slowa_kluczowe_na_stronie_%E2%80%93_dlaczego_sa_wazne\" >S\u0142owa kluczowe na stronie \u2013 dlaczego s\u0105 wa\u017cne?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Jak_wybrac_odpowiednie_slowa_kluczowe\" >Jak wybra\u0107 odpowiednie s\u0142owa kluczowe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Narzedzia_do_analizy_slow_kluczowych\" >Narz\u0119dzia do analizy s\u0142\u00f3w kluczowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Ile_slow_kluczowych_pozycjonowac\" >Ile s\u0142\u00f3w kluczowych pozycjonowa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Rodzaje_slow_kluczowych\" >Rodzaje s\u0142\u00f3w kluczowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Konkurencyjnosc_slow_kluczowych_i_wybor_strategii\" >Konkurencyjno\u015b\u0107 s\u0142\u00f3w kluczowych i wyb\u00f3r strategii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Dobor_slow_kluczowych_a_optymalizacja_strony\" >Dob\u00f3r s\u0142\u00f3w kluczowych a optymalizacja strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Zastosowanie_slow_kluczowych_w_meta_tagach_i_naglowkach\" >Zastosowanie s\u0142\u00f3w kluczowych w meta tagach i nag\u0142\u00f3wkach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Synonimy_slow_kluczowych_w_tresci\" >Synonimy s\u0142\u00f3w kluczowych w tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/na-ile-slow-kluczowych-mozesz-pozycjonowac-swoja-strone\/#Liczba_pozycjonowanych_fraz_%E2%80%93_podsumowanie\" >Liczba pozycjonowanych fraz \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slowa_kluczowe_na_stronie_%E2%80%93_dlaczego_sa_wazne\"><\/span>S\u0142owa kluczowe na stronie \u2013 dlaczego s\u0105 wa\u017cne?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0142owa kluczowe to frazy, kt\u00f3re wpisujemy w wyszukiwark\u0119 internetow\u0105 w celu odnalezienia informacji na dany temat. Dla w\u0142a\u015bcicieli stron, odpowiednie dobranie tych s\u0142\u00f3w jest kluczowe dla osi\u0105gni\u0119cia sukcesu. Dzi\u0119ki nim, witryna mo\u017ce by\u0107 widoczna na pierwszych miejscach wynik\u00f3w wyszukiwania, co przek\u0142ada si\u0119 na wi\u0119ksz\u0105 liczb\u0119 odwiedzin i potencjalnych klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a za darmo\u00a0skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wybrac_odpowiednie_slowa_kluczowe\"><\/span>Jak wybra\u0107 odpowiednie s\u0142owa kluczowe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wyb\u00f3r odpowiednich s\u0142\u00f3w kluczowych nie jest zadaniem prostym. <strong>Warto zacz\u0105\u0107 od analizy tematyki strony, produkt\u00f3w czy us\u0142ug<\/strong>, kt\u00f3re oferujemy. Nast\u0119pnie, warto przeprowadzi\u0107 badanie konkurencji oraz zastanowi\u0107 si\u0119, jakie frazy mog\u0105 wpisywa\u0107 u\u017cytkownicy poszukuj\u0105cy tego, co mamy do zaoferowania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_do_analizy_slow_kluczowych\"><\/span>Narz\u0119dzia do analizy s\u0142\u00f3w kluczowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W procesie wyboru s\u0142\u00f3w kluczowych niezwykle pomocne s\u0105 specjalistyczne narz\u0119dzia, takie jak Google Ads Keyword Planner, Senuto czy Semrush. Dzi\u0119ki nim mo\u017cna sprawdzi\u0107, jakie frazy s\u0105 najbardziej popularne w\u015br\u00f3d u\u017cytkownik\u00f3w, a tak\u017ce jak du\u017ca jest konkurencja w przypadku danego s\u0142owa. Analiza tych danych pozwala na wyb\u00f3r optymalnych fraz dla strony WWW.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ile_slow_kluczowych_pozycjonowac\"><\/span>Ile s\u0142\u00f3w kluczowych pozycjonowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie ma jednoznacznej odpowiedzi na pytanie, na ile s\u0142\u00f3w kluczowych mo\u017cna pozycjonowa\u0107 swoj\u0105 stron\u0119. <strong>Wszystko zale\u017cy bowiem od konkretnej sytuacji, bran\u017cy, w kt\u00f3rej dzia\u0142asz, oraz cel\u00f3w, jakie chcesz osi\u0105gn\u0105\u0107<\/strong>. Niemniej jednak warto pami\u0119ta\u0107 o kilku zasadach, kt\u00f3re mog\u0105 pom\u00f3c w podj\u0119ciu decyzji.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, warto postawi\u0107 na jako\u015b\u0107, a nie ilo\u015b\u0107. Zamiast pr\u00f3bowa\u0107 pozycjonowa\u0107 swoj\u0105 stron\u0119 na setki s\u0142\u00f3w kluczowych, lepiej skupi\u0107 si\u0119 na kilkunastu czy kilkudziesi\u0119ciu najwa\u017cniejszych frazach, kt\u00f3re s\u0105 najbardziej istotne dla naszej dzia\u0142alno\u015bci. W ten spos\u00f3b b\u0119dziemy mogli skoncentrowa\u0107 swoje wysi\u0142ki na tym, co naprawd\u0119 si\u0119 liczy, zwi\u0119kszaj\u0105c szanse na osi\u0105gni\u0119cie sukcesu.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, warto pami\u0119ta\u0107 o d\u0142ugiej ogonie (ang. long tail). Chodzi tu o mniej popularne, ale bardziej precyzyjne frazy, kt\u00f3re mog\u0105 przyci\u0105gn\u0105\u0107 do naszej strony u\u017cytkownik\u00f3w o wysokim potencjale konwersji. Pozycjonowanie na takie frazy mo\u017ce by\u0107 \u0142atwiejsze i mniej kosztowne ni\u017c walka o pozycje w przypadku bardzo konkurencyjnych s\u0142\u00f3w kluczowych.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_slow_kluczowych\"><\/span>Rodzaje s\u0142\u00f3w kluczowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0142owa kluczowe mo\u017cemy podzieli\u0107 na kilka rodzaj\u00f3w. Wyr\u00f3\u017cniamy m.in. s\u0142owa kluczowe og\u00f3lne, konkretne, lokalne i markowe. Ka\u017cdy z tych rodzaj\u00f3w ma swoje zastosowanie i warto\u015b\u0107 w kontek\u015bcie <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">pozycjonowania strony internetowej<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u0142owa kluczowe og\u00f3lne<\/strong> s\u0105 najbardziej popularne i maj\u0105 najwi\u0119kszy potencja\u0142 ruchu, ale jednocze\u015bnie s\u0105 najbardziej konkurencyjne. Przyk\u0142adem takiego s\u0142owa mo\u017ce by\u0107 &#8220;buty&#8221;.<\/li>\n\n\n\n<li><strong>S\u0142owa kluczowe konkretne<\/strong> to ju\u017c bardziej sprecyzowane frazy, np. &#8220;buty sportowe damskie&#8221;.<\/li>\n\n\n\n<li><strong>S\u0142owa kluczowe lokalne<\/strong> odnosz\u0105 si\u0119 do konkretnego obszaru geograficznego, np. &#8220;kwiaciarnia Warszawa&#8221;.<\/li>\n\n\n\n<li><strong>S\u0142owa kluczowe markowe<\/strong> zawieraj\u0105 nazw\u0119 firmy lub produktu, np. &#8220;Nike Air Max&#8221;.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Warto zatem w swojej strategii pozycjonowania uwzgl\u0119dni\u0107 r\u00f3\u017cnorodno\u015b\u0107 s\u0142\u00f3w kluczowych, aby m\u00f3c dotrze\u0107 do jak najszerszego grona odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><span class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkurencyjnosc_slow_kluczowych_i_wybor_strategii\"><\/span>Konkurencyjno\u015b\u0107 s\u0142\u00f3w kluczowych i wyb\u00f3r strategii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Przed podj\u0119ciem decyzji o ilo\u015bci s\u0142\u00f3w kluczowych warto dok\u0142adnie przeanalizowa\u0107 rynek oraz konkurencj\u0119. Nale\u017cy sprawdzi\u0107, jakie frazy s\u0105 najwa\u017cniejsze dla naszych bezpo\u015brednich rywali oraz jakie s\u0105 ich pozycje w wynikach wyszukiwania. Na tej podstawie mo\u017cna opracowa\u0107 w\u0142asn\u0105 strategi\u0119 pozycjonowania, dostosowan\u0105 do specyfiki naszej dzia\u0142alno\u015bci oraz cel\u00f3w biznesowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto skorzysta\u0107 z narz\u0119dzi, o kt\u00f3rych pisali\u015bmy wy\u017cej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobor_slow_kluczowych_a_optymalizacja_strony\"><\/span>Dob\u00f3r s\u0142\u00f3w kluczowych a optymalizacja strony<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie mo\u017cna zapomina\u0107 tak\u017ce o tym, \u017ce samo pozycjonowanie na odpowiednie s\u0142owa kluczowe to tylko jedna strona medalu. R\u00f3wnie wa\u017cna jest optymalizacja strony pod k\u0105tem tych fraz, co obejmuje zar\u00f3wno tre\u015bci, jak i elementy techniczne, takie jak meta tagi, nag\u0142\u00f3wki czy struktura URL. Im lepiej zoptymalizowana b\u0119dzie nasza strona, tym wi\u0119ksze szanse na osi\u0105gni\u0119cie wysokich pozycji w wynikach wyszukiwania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosowanie_slow_kluczowych_w_meta_tagach_i_naglowkach\"><\/span>Zastosowanie s\u0142\u00f3w kluczowych w meta tagach i nag\u0142\u00f3wkach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0142owa kluczowe powinny by\u0107 r\u00f3wnie\u017c obecne w meta tagach (tytu\u0142ach, opisach) oraz nag\u0142\u00f3wkach strony (H1, H2, H3). Dzi\u0119ki temu wyszukiwarki b\u0119d\u0105 mia\u0142y \u0142atwiejsze zadanie z indeksowaniem i klasyfikowaniem naszej strony pod k\u0105tem okre\u015blonych fraz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta title<\/strong> to tytu\u0142 strony wy\u015bwietlany w wynikach wyszukiwania. Powinien on by\u0107 kr\u00f3tki (do 60 znak\u00f3w), ale jednocze\u015bnie zawiera\u0107 g\u0142\u00f3wne s\u0142owo kluczowe.<\/li>\n\n\n\n<li><strong>Meta description<\/strong> to kr\u00f3tki opis strony, kt\u00f3ry r\u00f3wnie\u017c pojawia si\u0119 w wynikach wyszukiwania. Jego d\u0142ugo\u015b\u0107 powinna wynosi\u0107 oko\u0142o 160 znak\u00f3w, a tak\u017ce zawiera\u0107 wybrane s\u0142owa kluczowe. Warto zadba\u0107 o to, aby opis by\u0142 atrakcyjny i zach\u0119caj\u0105cy do odwiedzenia strony.<\/li>\n\n\n\n<li><strong>Tagi nag\u0142\u00f3wk\u00f3w<\/strong> (H tags) to elementy struktury strony, kt\u00f3re pozwalaj\u0105 na pogrupowanie i uporz\u0105dkowanie tre\u015bci. S\u0142owa kluczowe powinny by\u0107 umieszczone w nag\u0142\u00f3wkach H1 (g\u0142\u00f3wny tytu\u0142 strony), H2 (podtytu\u0142y) oraz ewentualnie w H3 (dalsze podzia\u0142ki). W ten spos\u00f3b wyszukiwarki b\u0119d\u0105 lepiej rozumie\u0107 tematyk\u0119 strony oraz jej warto\u015b\u0107 dla u\u017cytkownik\u00f3w.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Synonimy_slow_kluczowych_w_tresci\"><\/span>Synonimy s\u0142\u00f3w kluczowych w tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warto r\u00f3wnie\u017c pami\u0119ta\u0107, \u017ce wyszukiwarki coraz lepiej rozumiej\u0105 kontekst i potrafi\u0105 rozpoznawa\u0107 synonimy oraz frazy powi\u0105zane tematycznie. Dlatego warto w tre\u015bci strony u\u017cywa\u0107 r\u00f3\u017cnorodnych wyra\u017ce\u0144, kt\u00f3re odnosz\u0105 si\u0119 do tego samego zagadnienia. Dzi\u0119ki temu zwi\u0119kszymy szans\u0119 na to, \u017ce nasza strona zostanie zauwa\u017cona przez wi\u0119ksz\u0105 liczb\u0119 u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liczba_pozycjonowanych_fraz_%E2%80%93_podsumowanie\"><\/span>Liczba pozycjonowanych fraz \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0142owa kluczowe s\u0105 jednym z filar\u00f3w skutecznej optymalizacji <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a>. Wybieraj\u0105c odpowiednie frazy i umiej\u0119tnie wplecaj\u0105c je w tre\u015b\u0107 strony, mo\u017cemy znacznie zwi\u0119kszy\u0107 widoczno\u015b\u0107 naszej witryny w wynikach wyszukiwania. Pami\u0119tajmy jednak, \u017ce kluczem do sukcesu jest przede wszystkim warto\u015bciowa tre\u015b\u0107, kt\u00f3ra spe\u0142nia oczekiwania u\u017cytkownik\u00f3w.<\/p><div class=\"nvolm6a2e4b6401596\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nvolm6a2e4b6401596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nvolm6a2e4b6401596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nvolm6a2e4b6401596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nvolm6a2e4b6401596 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nvolm6a2e4b6401596 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jvrpd6a2e4b640151a\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wbftc6a2e4b640142c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wbftc6a2e4b640142c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wbftc6a2e4b640142c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wbftc6a2e4b640142c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wbftc6a2e4b640142c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cmwkp6a2e4b64013b9\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cmwkp6a2e4b64013b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cmwkp6a2e4b64013b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cmwkp6a2e4b64013b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cmwkp6a2e4b64013b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cmwkp6a2e4b64013b9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"spkip6a2e4b6401340\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.spkip6a2e4b6401340 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.spkip6a2e4b6401340 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.spkip6a2e4b6401340 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.spkip6a2e4b6401340 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.spkip6a2e4b6401340 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dgatn6a2e4b64012bb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dgatn6a2e4b64012bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dgatn6a2e4b64012bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dgatn6a2e4b64012bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dgatn6a2e4b64012bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dgatn6a2e4b64012bb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zxupm6a2e4b6401245\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zxupm6a2e4b6401245 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zxupm6a2e4b6401245 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zxupm6a2e4b6401245 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zxupm6a2e4b6401245 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zxupm6a2e4b6401245 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ubtuh6a2e4b64011d0\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ubtuh6a2e4b64011d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ubtuh6a2e4b64011d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ubtuh6a2e4b64011d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ubtuh6a2e4b64011d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ubtuh6a2e4b64011d0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uihfy6a2e4b6401157\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uihfy6a2e4b6401157 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uihfy6a2e4b6401157 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uihfy6a2e4b6401157 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uihfy6a2e4b6401157 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uihfy6a2e4b6401157 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qqxgp6a2e4b64010cf\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9387 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qqxgp6a2e4b64010cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qqxgp6a2e4b64010cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qqxgp6a2e4b64010cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qqxgp6a2e4b64010cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qqxgp6a2e4b64010cf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9387&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Na ile s\u0142\u00f3w kluczowych mo\u017cesz pozycjonowa\u0107 swoj\u0105 stron\u0119?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jak pewnie wiesz, pozycjonowanie stron internetowych ma na celu zwi\u0119kszenie widoczno\u015bci witryny w wynikach wyszukiwania. 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