{"id":9392,"date":"2023-10-03T15:54:21","date_gmt":"2023-10-03T13:54:21","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9392"},"modified":"2023-11-14T13:33:08","modified_gmt":"2023-11-14T12:33:08","slug":"follow-up-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/","title":{"rendered":"Follow Up \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg.png\" alt=\"follow up co to jest\" class=\"wp-image-9394 colorbox-9392 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/follow-up.jpg-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Zdobywanie nowych odbiorc\u00f3w i utrzymanie ich lojalno\u015bci to wyzwanie, prawda? A przecie\u017c budowanie trwa\u0142ych relacji pomaga zwi\u0119kszy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych, osi\u0105gn\u0105\u0107 sukces sprzeda\u017cowy i rozwin\u0105\u0107 firm\u0119. Jednym ze sposob\u00f3w na osi\u0105gni\u0119cie tego celu jest strategia follow up, czyli systematyczne utrzymywanie kontaktu z klientami po zako\u0144czeniu transakcji. W niniejszym artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, omawiaj\u0105c jego istot\u0119 oraz praktyczne aspekty wdra\u017cania ca\u0142ego procesu w biznesie. Odpowiemy na pytania: czy warto wysy\u0142a\u0107 wiadomo\u015bci tego typu i co cechuje dobry follow up? Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Co_to_znaczy_follow_up_Czym_jest_i_jaka_jest_jego_definicja\" >Co to znaczy follow up? Czym jest i jaka jest jego definicja?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Kanaly_wiadomosci_follow_up\" >Kana\u0142y wiadomo\u015bci follow up<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Bedziemy_w_kontakcie_czyli_korzysci_z_follow_upu_w_sprzedazy\" >B\u0119dziemy w kontakcie, czyli korzy\u015bci z follow upu w sprzeda\u017cy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Budowanie_trwalych_relacji_z_klientami\" >Budowanie trwa\u0142ych relacji z klientami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Zwiekszenie_konwersji_dzieki_pozostaniu_w_kontakcie\" >Zwi\u0119kszenie konwersji dzi\u0119ki pozostaniu w kontakcie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Lojalnosc_klienta_jako_cel_follow_up\" >Lojalno\u015b\u0107 klienta jako cel follow up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Zrozumienie_potrzeb_i_preferencji_klientow\" >Zrozumienie potrzeb i preferencji klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Unikniecie_utraty_potencjalnych_klientow_w_obliczu_konkurencji\" >Unikni\u0119cie utraty potencjalnych klient\u00f3w w obliczu konkurencji<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Jak_skutecznie_kontaktowac_sie_z_klientem_Follow_up_w_sprzedazy_%E2%80%93_co_to_jest_i_dobre_praktyki\" >Jak skutecznie kontaktowa\u0107 si\u0119 z klientem? Follow up w sprzeda\u017cy \u2013 co to jest i dobre praktyki<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Kiedy_wysylac_wiadomosci_follow_up\" >Kiedy wysy\u0142a\u0107 wiadomo\u015bci follow up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Jak_napisac_wiadomosc_follow_up\" >Jak napisa\u0107 wiadomo\u015b\u0107 follow up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/#Wiadomosci_follow_up_vs_cykle_follow_up_%E2%80%93_co_wybrac\" >Wiadomo\u015bci follow up vs cykle follow up \u2013 co wybra\u0107?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_znaczy_follow_up_Czym_jest_i_jaka_jest_jego_definicja\"><\/span>Co to znaczy follow up? Czym jest i jaka jest jego definicja?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rynek jest nasycony r\u00f3\u017cnorodnymi produktami i us\u0142ugami. Nic wi\u0119c dziwnego, \u017ce coraz cz\u0119\u015bciej kluczem do sukcesu okazuje si\u0119 umiej\u0119tno\u015b\u0107 budowania trwa\u0142ych relacji z obecnymi i nowymi klientami. Co mo\u017cesz zrobi\u0107, aby utrzyma\u0107 uwag\u0119 kupuj\u0105cych i przekszta\u0142ci\u0107 j\u0105 w lojalno\u015b\u0107? Odpowied\u017a jest prosta: <strong>wykorzystaj biznesowy follow up<\/strong>.<\/p>\n\n\n\n<p>Termin ten pochodzi z j\u0119zyka angielskiego i dos\u0142ownie oznacza \u201ekontynuowanie\u201d albo \u201epod\u0105\u017canie za\u201d. Troch\u0119 inaczej rozumiany jest w marketingu i w sprzeda\u017cy \u2013 definicja uto\u017csamia to poj\u0119cie z procesem \u015bledzenia i kontynuowania komunikacji z obecnym lub potencjalnym klientem po pierwszym kontakcie albo zako\u0144czonej transakcji. Cel follow up jest jasny \u2013 utrzymanie zainteresowania odbiorcy ofert\u0105 firmy oraz budowanie d\u0142ugotrwa\u0142ej relacji. Zatrzymanie konsumenta na d\u0142u\u017cej mo\u017ce r\u00f3wnie\u017c zwi\u0119kszy\u0107 szans\u0119 na dotarcie do innych kupuj\u0105cych poprzez rekomendacje i pozytywne opinie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kanaly_wiadomosci_follow_up\"><\/span>Kana\u0142y wiadomo\u015bci follow up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skoro wiesz ju\u017c, co to jest follow up, czas zastanowi\u0107 si\u0119, jakie kana\u0142y komunikacji wykorzysta\u0107, aby w ten spos\u00f3b budowa\u0107 lojalno\u015b\u0107 klient\u00f3w. Wyb\u00f3r w\u0142a\u015bciwych narz\u0119dzi mo\u017ce mie\u0107 ogromne znaczenie dla skuteczno\u015bci ca\u0142ego procesu. Przedstawiamy kilka g\u0142\u00f3wnych dr\u00f3g dotarcia do odbiorc\u00f3w.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dzia\u0142ania e-mail marketingowe<\/strong>: opieraj\u0105 si\u0119 na wysy\u0142aniu wiadomo\u015bci follow up, ofert, informacji o nowo\u015bciach i wiele wi\u0119cej. Warto pami\u0119ta\u0107, aby unika\u0107 przy tym nadmiernego spamowania skrzynek pocztowych odbiorc\u00f3w.<\/li>\n\n\n\n<li><strong>Wiadomo\u015bci SMS<\/strong>: to doskona\u0142y kana\u0142 follow up do przesy\u0142ania kr\u00f3tkich i wa\u017cnych informacji np. przypomnie\u0144 o nadchodz\u0105cych wydarzeniach czy potwierdze\u0144 zam\u00f3wie\u0144.<\/li>\n\n\n\n<li><strong>Media spo\u0142eczno\u015bciowe<\/strong>: prowadzenie Social Medi\u00f3w u\u0142atwia zachowanie trwa\u0142ej komunikacji. Wystarczy, \u017ce b\u0119dziesz regularnie publikowa\u0107 tre\u015bci i systematycznie odpowiada\u0107 na komentarze oraz wiadomo\u015bci.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Poza tym warto stosowa\u0107 follow up poprzez takie narz\u0119dzia jak telefon, aplikacje mobilne czy webinaria i spotkania online.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\" alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;6598b816-249c-411d-abb1-65d7e306b7eb&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bedziemy_w_kontakcie_czyli_korzysci_z_follow_upu_w_sprzedazy\"><\/span>B\u0119dziemy w kontakcie, czyli korzy\u015bci z follow upu w sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, czy warto stosowa\u0107 follow up w sprzeda\u017cy i marketingu? W takim razie musisz wiedzie\u0107, \u017ce systematyczne utrzymywanie kontaktu z klientami zar\u00f3wno po zako\u0144czeniu transakcji, jak i w trakcie procesu zakupowego, mo\u017ce przynie\u015b\u0107 Ci wiele korzy\u015bci \u2013 najwa\u017cniejsze przedstawiamy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_trwalych_relacji_z_klientami\"><\/span>Budowanie trwa\u0142ych relacji z klientami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skuteczne follow upy umo\u017cliwiaj\u0105 budowanie trwa\u0142ych relacji z konsumentami, co jest niezwykle istotne dla d\u0142ugotrwa\u0142ego sukcesu. Dzi\u0119ki regularnemu kontaktowi, firma mo\u017ce pokaza\u0107, \u017ce bierze pod uwag\u0119 oczekiwania i potrzeby klienta nie tylko podczas realizacji transakcji, ale tak\u017ce po jej zako\u0144czeniu. To z kolei przek\u0142ada si\u0119 na wzrost zaufania do marki oraz ch\u0119\u0107 ponownego skorzystania z oferty przedsi\u0119biorstwa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_konwersji_dzieki_pozostaniu_w_kontakcie\"><\/span>Zwi\u0119kszenie konwersji dzi\u0119ki pozostaniu w kontakcie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regularny kontakt z potencjalnymi odbiorcami pozwala na zwi\u0119kszenie szansy na przekszta\u0142cenie ich w klient\u00f3w. Cz\u0119sto konsumenci potrzebuj\u0105 czasu i kilku interakcji, zanim podejm\u0105 decyzj\u0119 o zakupie. Dlatego te\u017c <strong>skuteczna strategia folllow up zak\u0142ada systematyczne przypominanie o swojej ofercie oraz dostarczanie warto\u015bciowych informacji<\/strong>. Tylko tak mo\u017cesz sprawi\u0107, \u017ce kupuj\u0105cy zdecyduje si\u0119 na wyb\u00f3r Twoich produkt\u00f3w lub us\u0142ug.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lojalnosc_klienta_jako_cel_follow_up\"><\/span>Lojalno\u015b\u0107 klienta jako cel follow up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dobry follow up mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia lojalno\u015bci klient\u00f3w. Je\u015bli czuj\u0105 si\u0119 oni doceniani i zauwa\u017cani, s\u0105 bardziej sk\u0142onni wraca\u0107 oraz poleca\u0107 firm\u0119 innym. Warto wi\u0119c zadba\u0107 o to, aby nie tylko pierwszy kontakt z odbiorc\u0105 by\u0142 warto\u015bciowy \u2013 odpowiedzi na pytania, pomoc w rozwi\u0105zaniu problem\u00f3w lub dostarczenie dodatkowych informacji mog\u0105 wp\u0142yn\u0105\u0107 na postrzeganie marki jako godnej zaufania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_potrzeb_i_preferencji_klientow\"><\/span>Zrozumienie potrzeb i preferencji klient\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pozostanie w kontakcie, pozwala na lepsze zrozumienie preferencji i potrzeb klient\u00f3w. Mo\u017cna na tej podstawie dostosowa\u0107 ofert\u0119 do oczekiwa\u0144, co z kolei przek\u0142ada si\u0119 na wi\u0119ksz\u0105 satysfakcj\u0119 z zakupu oraz ch\u0119\u0107 dalszej wsp\u00f3\u0142pracy. Ponadto dzi\u0119ki analizie zgromadzonych informacji, przedsi\u0119biorstwo mo\u017ce pozna\u0107 dobre praktyki i skuteczne kana\u0142y komunikacji. A to pozwoli wprowadzi\u0107 ulepszenia w swojej ofercie oraz usprawnia\u0107 procesy w sprzeda\u017cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unikniecie_utraty_potencjalnych_klientow_w_obliczu_konkurencji\"><\/span>Unikni\u0119cie utraty potencjalnych klient\u00f3w w obliczu konkurencji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niezale\u017cnie od rodzaju tworzonego follow upu, zastan\u00f3w si\u0119, jak mo\u017ce zareagowa\u0107 klient na brak kontaktu ze strony firmy? Musisz zdawa\u0107 sobie spraw\u0119, \u017ce w takiej sytuacji wiele potencjalnych okazji biznesowych mo\u017ce zosta\u0107 utraconych. Konkurencja jest zawsze gotowa przekona\u0107 konsument\u00f3w do wyboru swoich produkt\u00f3w lub us\u0142ug. Dlatego tak wa\u017cne jest, aby nie tylko pozyska\u0107 klienta, ale tak\u017ce ponowi\u0107 kontakt i dba\u0107 o jego potrzeby. W ten spos\u00f3b firma zwi\u0119ksza swoje szanse na utrzymanie klient\u00f3w, kt\u00f3rzy inaczej mogliby zdecydowa\u0107 si\u0119 na ofert\u0119 rynkowych rywali.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\" alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8217;81ecea7f-bbdd-429e-a7f6-087d54e2346d&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_skutecznie_kontaktowac_sie_z_klientem_Follow_up_w_sprzedazy_%E2%80%93_co_to_jest_i_dobre_praktyki\"><\/span>Jak skutecznie kontaktowa\u0107 si\u0119 z klientem? Follow up w sprzeda\u017cy \u2013 co to jest i dobre praktyki<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy zdajesz sobie spraw\u0119, \u017ce wysy\u0142anie follow up to proces, a nie jednorazowa interakcja? Dodatkowo cel wiadomo\u015bci powinien by\u0107 jasno ustalony jeszcze przed pierwsz\u0105 wysy\u0142k\u0105. Tego rodzaju komunikacja wymaga umiej\u0119tno\u015bci dostosowania si\u0119 do potrzeb i oczekiwa\u0144 klienta. Warto pami\u0119ta\u0107, \u017ce ka\u017cdy konsument jest inny i wymaga indywidualnego podej\u015bcia. Poznaj odpowiedzi na kilka wa\u017cnych pyta\u0144, kt\u00f3re pomog\u0105 Ci w realizacji skutecznej strategii follow up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_wysylac_wiadomosci_follow_up\"><\/span>Kiedy wysy\u0142a\u0107 wiadomo\u015bci follow up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zanim stworzysz idealnie konwertuj\u0105cego emaila, musisz zaplanowa\u0107 odpowiedni moment na nawi\u0105zanie kontaktu. W tym celu znajd\u017a pow\u00f3d do follow upu \u2013 mo\u017ce nim by\u0107 na przyk\u0142ad brak wiadomo\u015bci od klienta. Kiedy najlepiej kontaktowa\u0107 si\u0119 z odbiorc\u0105? Oto kilka przyk\u0142adowych sytuacji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>po pierwszym kontakcie,<\/li>\n\n\n\n<li>po zaprezentowaniu us\u0142ugi lub produktu,<\/li>\n\n\n\n<li>po przes\u0142aniu oferty albo cennika,<\/li>\n\n\n\n<li>po dokonaniu zakupu i finalizacji transakcji,<\/li>\n\n\n\n<li>po otrzymaniu recenzji lub opinii,<\/li>\n\n\n\n<li>po rozwi\u0105zaniu problemu lub reklamacji,<\/li>\n\n\n\n<li>po zako\u0144czeniu okresu subskrypcji czy gwarancji.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_napisac_wiadomosc_follow_up\"><\/span>Jak napisa\u0107 wiadomo\u015b\u0107 follow up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pami\u0119taj, \u017ce follow up dla potencjalnych klient\u00f3w nie mo\u017ce by\u0107 przypadkowy. Dlatego ju\u017c na wst\u0119pnym etapie musisz zadba\u0107 o odpowiedni\u0105 form\u0119 kontaktu. Cz\u0119\u015b\u0107 odbiorc\u00f3w woli rozmowy telefoniczne, inni dzia\u0142ania email marketingowe, a jeszcze inni spotkania osobiste. Wa\u017cne jest, aby dostosowa\u0107 si\u0119 do preferencji i nie narzuca\u0107 nikomu formy komunikacji, kt\u00f3ra mo\u017ce by\u0107 dla niego niewygodna.<\/p>\n\n\n\n<p>Istotne okazuj\u0105 si\u0119 nie tylko czas i forma kontaktu, ale r\u00f3wnie\u017c tre\u015b\u0107 follow up. Warto w tym przypadku unika\u0107 standardowych formu\u0142ek i stara\u0107 si\u0119 dostosowa\u0107 przekaz wys\u0142anej wiadomo\u015bci do konkretnej sytuacji klienta. Mo\u017cesz na przyk\u0142ad przypomnie\u0107 mu o korzy\u015bciach wynikaj\u0105cych z Twojej oferty, zapyta\u0107 o jego oczekiwania czy te\u017c przedstawi\u0107 nowe propozycje wsp\u00f3\u0142pracy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wiadomosci_follow_up_vs_cykle_follow_up_%E2%80%93_co_wybrac\"><\/span>Wiadomo\u015bci follow up vs cykle follow up \u2013 co wybra\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobnie jak inni przedsi\u0119biorccy z pewno\u015bci\u0105 zastanawiasz si\u0119, jak skutecznie kontaktowa\u0107 si\u0119 z klientem. <strong>Ot\u00f3\u017c nie ma jednej sprawdzonej strategii na skuteczny follow up w sprzeda\u017cy<\/strong>. W przypadku cz\u0119\u015bci odbiorc\u00f3w najlepiej sprawdzi si\u0119 pojedynczy email, a inni konsumenci doceni\u0105 cykl wiadomo\u015bci oraz regularno\u015b\u0107 komunikacji.<\/p>\n\n\n\n<p>Pami\u0119taj przy tym zawsze, \u017ce nie warto przesadza\u0107 z liczb\u0105 telefon\u00f3w czy spotka\u0144. Jednocze\u015bnie nie pozw\u00f3l klientowi, aby o Tobie zapomnia\u0142. Kluczem do sukcesu jest znalezienie z\u0142otego \u015brodka, kt\u00f3ry pozwoli Ci utrzyma\u0107 relacje z kupuj\u0105cymi na odpowiednim poziomie.<\/p>\n\n\n\n<p>Jak widzisz, follow-up w praktyce odgrywa kluczow\u0105 rol\u0119. Zar\u00f3wno w biznesie, jak i marketingu przyczynia si\u0119 do stworzenia trwa\u0142ych relacji, zwi\u0119kszenia konwersji, zbudowania lojalno\u015bci klient\u00f3w i lepszego zrozumienia ich potrzeb oraz unikania utraty potencjalnych okazji sprzeda\u017cowych. Dlatego warto zadba\u0107 o to, aby w Twojej strategii promocyjnej znalaz\u0142o si\u0119 miejsce na systematyczne utrzymywanie kontaktu z odbiorcami oraz dostarczanie im warto\u015bciowych informacji. W wielu dzia\u0142aniach online mog\u0105 wesprze\u0107 Ci\u0119 doradcy internetowi. Sprawd\u017a, co specjali\u015bci mog\u0105 dla Ciebie zrobi\u0107 na <a href=\"https:\/\/wenet.pl\/\">WeNet.pl<\/a>. \u00a0\u00a0<\/p><div class=\"gyjhf69f2b8ca2e89e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gyjhf69f2b8ca2e89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gyjhf69f2b8ca2e89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gyjhf69f2b8ca2e89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gyjhf69f2b8ca2e89e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gyjhf69f2b8ca2e89e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ujwya69f2b8ca2e7d7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ujwya69f2b8ca2e7d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ujwya69f2b8ca2e7d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ujwya69f2b8ca2e7d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ujwya69f2b8ca2e7d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ujwya69f2b8ca2e7d7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"buiva69f2b8ca2c7dd\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.buiva69f2b8ca2c7dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.buiva69f2b8ca2c7dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.buiva69f2b8ca2c7dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.buiva69f2b8ca2c7dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.buiva69f2b8ca2c7dd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qputp69f2b8ca2c754\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qputp69f2b8ca2c754 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qputp69f2b8ca2c754 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qputp69f2b8ca2c754 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qputp69f2b8ca2c754 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qputp69f2b8ca2c754 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fafrh69f2b8ca2c6d6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fafrh69f2b8ca2c6d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fafrh69f2b8ca2c6d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fafrh69f2b8ca2c6d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fafrh69f2b8ca2c6d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fafrh69f2b8ca2c6d6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xhuhm69f2b8ca2c660\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xhuhm69f2b8ca2c660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xhuhm69f2b8ca2c660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xhuhm69f2b8ca2c660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xhuhm69f2b8ca2c660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xhuhm69f2b8ca2c660 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"poyrd69f2b8ca2c5ea\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.poyrd69f2b8ca2c5ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.poyrd69f2b8ca2c5ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.poyrd69f2b8ca2c5ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.poyrd69f2b8ca2c5ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.poyrd69f2b8ca2c5ea {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qoubf69f2b8ca2c570\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9392 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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A przecie\u017c budowanie trwa\u0142ych relacji pomaga zwi\u0119kszy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych, osi\u0105gn\u0105\u0107 sukces sprzeda\u017cowy i rozwin\u0105\u0107 firm\u0119. Jednym ze sposob\u00f3w na osi\u0105gni\u0119cie tego celu jest strategia follow up, czyli systematyczne utrzymywanie kontaktu z klientami po zako\u0144czeniu transakcji. W niniejszym artykule przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, omawiaj\u0105c [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[632],"tags":[],"class_list":["post-9392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacja-z-klientem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Follow Up \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/follow-up-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow Up \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Zdobywanie nowych odbiorc\u00f3w i utrzymanie ich lojalno\u015bci to wyzwanie, prawda? 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