{"id":9407,"date":"2023-10-04T11:43:44","date_gmt":"2023-10-04T09:43:44","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9407"},"modified":"2026-04-29T12:49:36","modified_gmt":"2026-04-29T10:49:36","slug":"struktura-strony-www-jak-ja-zaplanowac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/","title":{"rendered":"Struktura strony WWW \u2013 jak j\u0105 zaplanowa\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www.png\" alt=\"struktura strony www\" class=\"wp-image-9409 colorbox-9407 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/struktura-strony-www-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Zrozumia\u0142a i przejrzysta struktura strony to jeden z kluczowych element\u00f3w, kt\u00f3ry wp\u0142ywa na powodzenie w sieci. W\u0142a\u015bnie dlatego tak wa\u017cne jest, aby ju\u017c na etapie projektowania witryny zadba\u0107 o jej odpowiedni\u0105 organizacj\u0119. Poni\u017cej przedstawimy kilka istotnych aspekt\u00f3w, kt\u00f3re warto wzi\u0105\u0107 pod uwag\u0119, planuj\u0105c struktur\u0119 swojej strony WWW.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Znaczenie_struktury_strony_internetowej\" >Znaczenie struktury strony internetowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Budowanie_struktury_strony_WWW\" >Budowanie struktury strony WWW<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Zrozumienie_potrzeb_uzytkownikow\" >Zrozumienie potrzeb u\u017cytkownik\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Hierarchia_informacji\" >Hierarchia informacji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Nawigacja\" >Nawigacja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Responsywnosc\" >Responsywno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Wdrozenie_strategii_SEO\" >Wdro\u017cenie strategii SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Zoptymalizowanie_struktury_strony_WWW\" >Zoptymalizowanie struktury strony WWW<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Linkowanie_wewnetrzne_a_uklad_strony\" >Linkowanie wewn\u0119trzne a uk\u0142ad strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#SXO_i_struktura_strony_internetowej\" >SXO i struktura strony internetowej<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/#Przygotowanie_struktury_strony_internetowej_%E2%80%93_podsumowanie\" >Przygotowanie struktury strony internetowej \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Znaczenie_struktury_strony_internetowej\"><\/span>Znaczenie struktury strony internetowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Odpowiednia struktura strony WWW ma ogromne znaczenie dla jej funkcjonowania. Przede wszystkim <strong>wp\u0142ywa na odbi\u00f3r witryny przez u\u017cytkownik\u00f3w<\/strong>, kt\u00f3rzy zdecydowanie ch\u0119tniej korzystaj\u0105 z przejrzystych i estetycznych serwis\u00f3w. Ponadto, odpowiednio zaplanowana struktura mo\u017ce znacznie u\u0142atwi\u0107 jej indeksowanie przez wyszukiwarki internetowe, co przek\u0142ada si\u0119 na lepsz\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\"  alt=\"Projektujemy, publikujemy i wspieramy strony internetowe dla firm. Sprawd\u017a &gt;&gt;&gt;\u00a0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_struktury_strony_WWW\"><\/span>Budowanie struktury strony WWW<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_potrzeb_uzytkownikow\"><\/span>Zrozumienie potrzeb u\u017cytkownik\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym krokiem w planowaniu struktury strony internetowej jest zrozumienie potrzeb i oczekiwa\u0144 u\u017cytkownik\u00f3w. To oni b\u0119d\u0105 korzysta\u0107 z naszej witryny, a ich satysfakcja z jej u\u017cytkowania przek\u0142ada si\u0119 na sukces naszego przedsi\u0119wzi\u0119cia. Warto wi\u0119c zbada\u0107, jakie s\u0105 ich preferencje, jakie informacje szukaj\u0105 oraz jakie funkcje mog\u0105 by\u0107 dla nich przydatne. Mo\u017cemy to zrobi\u0107 poprzez analiz\u0119 ruchu na stronach konkurencji, badania ankietowe czy rozmowy z potencjalnymi klientami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hierarchia_informacji\"><\/span>Hierarchia informacji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym istotnym elementem jest ustalenie hierarchii informacji na stronie. <strong>Kluczowe tre\u015bci powinny by\u0107 \u0142atwo dost\u0119pne i widoczne dla u\u017cytkownik\u00f3w<\/strong>, dlatego warto umie\u015bci\u0107 je na samej g\u00f3rze strony lub w jej centralnej cz\u0119\u015bci. Mniej wa\u017cne informacje mog\u0105 znale\u017a\u0107 si\u0119 ni\u017cej, ale nadal powinny by\u0107 \u0142atwe do odnalezienia. Dobrze jest r\u00f3wnie\u017c zastosowa\u0107 kontrastowe kolory, kt\u00f3re u\u0142atwi\u0105 odbiorc\u0119 w czytaniu i wyszukiwaniu potrzebnych informacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nawigacja\"><\/span>Nawigacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Intuicyjna i prosta nawigacja to kolejny kluczowy aspekt, kt\u00f3ry wp\u0142ywa na u\u017cyteczno\u015b\u0107. U\u017cytkownik powinien bez trudu porusza\u0107 si\u0119 po witrynie, a przej\u015bcie z jednej podstrony na drug\u0105 powinno by\u0107 mo\u017cliwie jak najbardziej p\u0142ynne. Warto zastosowa\u0107 jasne i czytelne oznaczenia poszczeg\u00f3lnych sekcji oraz umie\u015bci\u0107 menu g\u0142\u00f3wne w widocznym miejscu, tak aby u\u017cytkownik m\u00f3g\u0142 szybko wr\u00f3ci\u0107 do punktu wyj\u015bcia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Responsywnosc\"><\/span>Responsywno\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Coraz wi\u0119cej os\u00f3b korzysta z Internetu za pomoc\u0105 urz\u0105dze\u0144 mobilnych, takich jak smartfony czy tablety. Dlatego te\u017c niezwykle wa\u017cne jest, aby nasza strona by\u0142a responsywna, czyli <strong>dostosowywa\u0142a si\u0119 do r\u00f3\u017cnych rozdzielczo\u015bci ekran\u00f3w<\/strong>. Taka struktura sprawi, \u017ce tre\u015bci b\u0119d\u0105 czytelne i estetyczne niezale\u017cnie od urz\u0105dzenia, na kt\u00f3rym s\u0105 wy\u015bwietlane.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wdrozenie_strategii_SEO\"><\/span>Wdro\u017cenie strategii SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim, ale nie mniej wa\u017cnym elementem planowania struktury <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">strony WWW<\/a> jest wdro\u017cenie strategii SEO (Search Engine Optimization). Optymalizacja pod k\u0105tem wyszukiwarek internetowych pozwoli naszej stronie osi\u0105gn\u0105\u0107 wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania, co zwi\u0119kszy jej widoczno\u015b\u0107 dla potencjalnych klient\u00f3w. Warto wi\u0119c zadba\u0107 o odpowiednie s\u0142owa kluczowe, meta opisy czy linkowanie wewn\u0119trzne, kt\u00f3re wp\u0142yn\u0105 na lepsz\u0105 pozycj\u0119 naszej witryny w rankingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zoptymalizowanie_struktury_strony_WWW\"><\/span>Zoptymalizowanie struktury strony WWW<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linkowanie_wewnetrzne_a_uklad_strony\"><\/span>Linkowanie wewn\u0119trzne a uk\u0142ad strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Linkowanie wewn\u0119trzne to proces \u0142\u0105czenia poszczeg\u00f3lnych podstron naszej witryny za pomoc\u0105 hiper\u0142\u0105czy. Jest to niezwykle istotne zar\u00f3wno dla u\u017cytkownik\u00f3w, kt\u00f3rzy dzi\u0119ki temu mog\u0105 \u0142atwo porusza\u0107 si\u0119 po stronie, jak i dla robot\u00f3w wyszukiwarek, kt\u00f3re w ten spos\u00f3b mog\u0105 lepiej zrozumie\u0107 struktur\u0119 naszego serwisu. Warto zadba\u0107 o to, aby linki wewn\u0119trzne by\u0142y umieszczone w odpowiednich miejscach, takich jak menu nawigacyjne czy stopka strony, a tak\u017ce aby prowadzi\u0142y do istotnych i warto\u015bciowych tre\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SXO_i_struktura_strony_internetowej\"><\/span>SXO i struktura strony internetowej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SXO (Search Experience Optimization) to podej\u015bcie, kt\u00f3re \u0142\u0105czy optymalizacj\u0119 pod k\u0105tem SEO z dba\u0142o\u015bci\u0105 o do\u015bwiadczenia u\u017cytkownik\u00f3w. W praktyce oznacza to tworzenie stron internetowych, kt\u00f3re nie tylko s\u0105 \u0142atwo indeksowane przez wyszukiwarki, ale tak\u017ce atrakcyjne i funkcjonalne dla odwiedzaj\u0105cych. W\u0142a\u015bnie dlatego tak wa\u017cne jest, aby podczas planowania strony WWW <strong>uwzgl\u0119dni\u0107 zar\u00f3wno aspekty techniczne, jak i estetyczne<\/strong>, kt\u00f3re przyci\u0105gn\u0105 uwag\u0119 u\u017cytkownik\u00f3w i sprawi\u0105, \u017ce b\u0119d\u0105 oni ch\u0119tnie wraca\u0107 do naszego serwisu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przygotowanie_struktury_strony_internetowej_%E2%80%93_podsumowanie\"><\/span>Przygotowanie struktury strony internetowej \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Planuj\u0105c struktur\u0119 swojej strony WWW, warto zwr\u00f3ci\u0107 uwag\u0119 na kilka kluczowych aspekt\u00f3w, takich jak zrozumienie potrzeb u\u017cytkownik\u00f3w, hierarchia informacji, intuicyjna nawigacja, responsywno\u015b\u0107 oraz wdro\u017cenie strategii SEO. Staranne zaplanowanie tych element\u00f3w przyczyni si\u0119 do sukcesu witryny oraz zadowolenia u\u017cytkownik\u00f3w.<\/p><div class=\"gbrms69f2c737a6c3a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gbrms69f2c737a6c3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gbrms69f2c737a6c3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gbrms69f2c737a6c3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gbrms69f2c737a6c3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gbrms69f2c737a6c3a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kebkf69f2c737a6bb0\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kebkf69f2c737a6bb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kebkf69f2c737a6bb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kebkf69f2c737a6bb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kebkf69f2c737a6bb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kebkf69f2c737a6bb0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kmzxz69f2c737a6b2a\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kmzxz69f2c737a6b2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kmzxz69f2c737a6b2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kmzxz69f2c737a6b2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kmzxz69f2c737a6b2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kmzxz69f2c737a6b2a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tjrbe69f2c737a6a37\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.daypn69f2c737a694d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.daypn69f2c737a694d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.daypn69f2c737a694d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.daypn69f2c737a694d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.daypn69f2c737a694d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"egsii69f2c737a68d3\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9407 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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W\u0142a\u015bnie dlatego tak wa\u017cne jest, aby ju\u017c na etapie projektowania witryny zadba\u0107 o jej odpowiedni\u0105 organizacj\u0119. Poni\u017cej przedstawimy kilka istotnych aspekt\u00f3w, kt\u00f3re warto wzi\u0105\u0107 pod uwag\u0119, planuj\u0105c struktur\u0119 swojej strony WWW. Znaczenie struktury strony internetowej Odpowiednia struktura strony WWW [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Struktura strony WWW \u2013 jak j\u0105 zaplanowa\u0107? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/struktura-strony-www-jak-ja-zaplanowac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Struktura strony WWW \u2013 jak j\u0105 zaplanowa\u0107?\" \/>\n<meta property=\"og:description\" content=\"Zrozumia\u0142a i przejrzysta struktura strony to jeden z kluczowych element\u00f3w, kt\u00f3ry wp\u0142ywa na powodzenie w sieci. 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