{"id":9417,"date":"2023-10-05T12:48:39","date_gmt":"2023-10-05T10:48:39","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9417"},"modified":"2026-04-29T12:42:08","modified_gmt":"2026-04-29T10:42:08","slug":"czym-rozni-sie-ux-od-ui","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/","title":{"rendered":"Czym r\u00f3\u017cni si\u0119 UX od UI?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png\" alt=\"R\u00f3\u017cnica mi\u0119dzy UX a UI\" class=\"wp-image-9418 colorbox-9417 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Coraz wi\u0119cej os\u00f3b zaczyna docenia\u0107 warto\u015b\u0107 profesjonalnie zaprojektowanych stron. W\u0142a\u015bnie w tym kontek\u015bcie pojawiaj\u0105 si\u0119 dwa kluczowe poj\u0119cia, kt\u00f3re cz\u0119sto s\u0105 mylone \u2013 UX i UI. Czym dok\u0142adnie r\u00f3\u017cni si\u0119 User Experience (UX) od User Interface (UI)? Jakie s\u0105 ich funkcje oraz jak wp\u0142ywaj\u0105 na odbi\u00f3r witryny przez u\u017cytkownik\u00f3w? W tym tek\u015bcie postaramy si\u0119 rozwik\u0142a\u0107 te zagadki i wyja\u015bni\u0107, dlaczego warto zwr\u00f3ci\u0107 uwag\u0119 na te aspekty podczas tworzenia strony internetowej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#User_Experience_UX_czyli_doswiadczenie_uzytkownika\" >User Experience (UX), czyli do\u015bwiadczenie u\u017cytkownika<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#User_Interface_UI_czyli_interfejs_uzytkownika\" >User Interface (UI), czyli interfejs u\u017cytkownika<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#UX_vs_UI_%E2%80%93_roznice\" >UX vs UI \u2013 r\u00f3\u017cnice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#Wplyw_UX_na_biznes_online\" >Wp\u0142yw UX na biznes online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#Narzedzia_i_metody_stosowane_w_UX_oraz_UI\" >Narz\u0119dzia i metody stosowane w UX oraz UI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#Projektowanie_UX_i_UI_%E2%80%93_podsumowanie\" >Projektowanie UX i UI \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Experience_UX_czyli_doswiadczenie_uzytkownika\"><\/span>User Experience (UX), czyli do\u015bwiadczenie u\u017cytkownika<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zacznijmy od UX, czyli do\u015bwiadczenia u\u017cytkownika. Jest to szerokie poj\u0119cie, kt\u00f3re obejmuje wszystkie <strong>emocje, odczucia i reakcje osoby korzystaj\u0105cej z danej strony internetowej<\/strong>. UX dotyczy zar\u00f3wno aspekt\u00f3w wizualnych, jak i technicznych \u2013 od \u0142atwo\u015bci nawigacji po witrynie, przez szybko\u015b\u0107 \u0142adowania si\u0119 poszczeg\u00f3lnych element\u00f3w, a\u017c po spos\u00f3b prezentacji tre\u015bci.<\/p>\n\n\n\n<p>Projektant UX ma za zadanie przede wszystkim zrozumie\u0107 potrzeby oraz oczekiwania u\u017cytkownik\u00f3w. Dlatego te\u017c analizuje ich zachowania, preferencje i motywacje, aby nast\u0119pnie opracowa\u0107 strategi\u0119, kt\u00f3ra pozwoli jak najlepiej dostosowa\u0107 stron\u0119 do ich wymaga\u0144. Wa\u017cnym elementem pracy projektanta UX jest r\u00f3wnie\u017c testowanie r\u00f3\u017cnych rozwi\u0105za\u0144 oraz ci\u0105g\u0142e udoskonalanie strony, tak aby zapewni\u0107 jak najbardziej satysfakcjonuj\u0105ce do\u015bwiadczenie u\u017cytkownikom.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\"  alt=\"Projektujemy, publikujemy i wspieramy strony internetowe dla firm. Sprawd\u017a &gt;&gt;&gt;\u00a0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Interface_UI_czyli_interfejs_uzytkownika\"><\/span>User Interface (UI), czyli interfejs u\u017cytkownika<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z kolei UI, czyli interfejs u\u017cytkownika, to wszystko to, co widzi osoba korzystaj\u0105ca z witryny i za pomoc\u0105 czego mo\u017ce si\u0119 z ni\u0105 komunikowa\u0107. W praktyce oznacza to przede wszystkim <strong>elementy wizualne, takie jak przyciski, ikony, menu czy kolory<\/strong>, ale tak\u017ce spos\u00f3b, w jaki te elementy s\u0105 ze sob\u0105 powi\u0105zane i jak reaguj\u0105 na dzia\u0142ania u\u017cytkownika.<\/p>\n\n\n\n<p>Projektant UI skupia si\u0119 na estetyce <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">strony WWW<\/a> oraz jej funkcjonalno\u015bci. Jego zadaniem jest stworzenie interfejsu, kt\u00f3ry b\u0119dzie nie tylko atrakcyjny wizualnie, ale tak\u017ce intuicyjny i \u0142atwy w obs\u0142udze. Dobrze zaprojektowane UI pozwala u\u017cytkownikowi szybko znale\u017a\u0107 potrzebne informacje oraz wykona\u0107 \u017c\u0105dane czynno\u015bci bez zb\u0119dnego wysi\u0142ku czy frustracji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UX_vs_UI_%E2%80%93_roznice\"><\/span><strong>UX vs UI \u2013 r\u00f3\u017cnice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cho\u0107 UX i UI s\u0105 ze sob\u0105 \u015bci\u015ble powi\u0105zane i cz\u0119sto wsp\u00f3\u0142pracuj\u0105 ze sob\u0105, to jednak pe\u0142ni\u0105 r\u00f3\u017cne funkcje i maj\u0105 odmienne cele.<\/p>\n\n\n\n<p>UX koncentruje si\u0119 na zrozumieniu potrzeb u\u017cytkownik\u00f3w oraz dostarczeniu im jak najlepszego do\u015bwiadczenia, podczas gdy UI zajmuje si\u0119 opracowywaniem wizualnej strony tego do\u015bwiadczenia.<\/p>\n\n\n\n<p>W praktyce oznacza to, \u017ce projektant UX zajmuje si\u0119 badaniem rynku, analiz\u0105 konkurencji oraz opracowywaniem strategii, kt\u00f3ra pozwoli wyr\u00f3\u017cni\u0107 stron\u0119 na tle innych.<\/p>\n\n\n\n<p>Z kolei projektant UI skupia si\u0119 na opracowaniu konkretnych element\u00f3w strony oraz ich wzajemnych relacji, tak aby by\u0142y one sp\u00f3jne z za\u0142o\u017ceniami strategii UX.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wplyw_UX_na_biznes_online\"><\/span>Wp\u0142yw UX na biznes online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wp\u0142yw UX na biznes online jest nie do przecenienia. W dobie rosn\u0105cej konkurencji na rynku internetowym, u\u017cytkownicy oczekuj\u0105, \u017ce korzystanie z witryn czy aplikacji b\u0119dzie proste i przyjemne. Je\u015bli do\u015bwiadczenie u\u017cytkownika jest negatywne, istnieje du\u017ce prawdopodobie\u0144stwo, \u017ce odwiedzaj\u0105cy opu\u015bci stron\u0119 i nie wr\u00f3ci ju\u017c wi\u0119cej. Dobrze zaprojektowane <strong>UX mo\u017ce zatem przyczyni\u0107 si\u0119 do zwi\u0119kszenia liczby konwersji<\/strong>, czyli realizacji cel\u00f3w biznesowych, takich jak zakup produktu czy zapisanie si\u0119 na newsletter.<\/p>\n\n\n\n<p>Podobnie jak UX, r\u00f3wnie\u017c UI ma istotne znaczenie dla sukcesu biznesu online. Estetyka strony czy aplikacji mo\u017ce wp\u0142yn\u0105\u0107 na postrzeganie marki przez u\u017cytkownik\u00f3w. Je\u015bli interfejs jest nieczytelny lub nieatrakcyjny wizualnie, mo\u017ce to zniech\u0119ci\u0107 odwiedzaj\u0105cych do korzystania z oferty firmy. W efekcie wp\u0142ywa to na wyniki sprzeda\u017cy oraz pozycj\u0119 marki na rynku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_i_metody_stosowane_w_UX_oraz_UI\"><\/span>Narz\u0119dzia i metody stosowane w UX oraz UI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W pracy nad UX i UI stosuje si\u0119 r\u00f3\u017cne narz\u0119dzia i metody.<\/p>\n\n\n\n<p>W przypadku projektowania UX cz\u0119sto korzysta si\u0119 z bada\u0144 jako\u015bciowych, takich jak wywiady z u\u017cytkownikami czy testy u\u017cyteczno\u015bci. Pomagaj\u0105 one zrozumie\u0107 potrzeby i oczekiwania u\u017cytkownik\u00f3w oraz wskaza\u0107 obszary, kt\u00f3re wymagaj\u0105 poprawy.<\/p>\n\n\n\n<p>W projektowaniu UI natomiast kluczowe s\u0105 narz\u0119dzia graficzne, takie jak Adobe Photoshop czy Sketch, kt\u00f3re pozwalaj\u0105 na tworzenie atrakcyjnych wizualnie interfejs\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Projektowanie_UX_i_UI_%E2%80%93_podsumowanie\"><\/span>Projektowanie UX i UI \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UX i UI to dwa r\u00f3\u017cne aspekty projektowania stron i aplikacji mobilnych. UX koncentruje si\u0119 na do\u015bwiadczeniu u\u017cytkownika, podczas gdy UI dotyczy interfejsu u\u017cytkownika. Oba te elementy s\u0105 \u015bci\u015ble ze sob\u0105 powi\u0105zane i maj\u0105 wp\u0142yw na postrzeganie marki przez u\u017cytkownik\u00f3w oraz wyniki sprzeda\u017cy. Dlatego warto zadba\u0107 o profesjonalne projektowanie UX i UI, aby zapewni\u0107 swoim klientom jak najlepsze do\u015bwiadczenie podczas korzystania z produkt\u00f3w cyfrowych.<\/p><div class=\"dpcuc69f2cc94551ac\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dpcuc69f2cc94551ac {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dpcuc69f2cc94551ac {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dpcuc69f2cc94551ac {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dpcuc69f2cc94551ac {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dpcuc69f2cc94551ac {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hjuwq69f2cc945511f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hjuwq69f2cc945511f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hjuwq69f2cc945511f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hjuwq69f2cc945511f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hjuwq69f2cc945511f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hjuwq69f2cc945511f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"klscq69f2cc94550a4\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.klscq69f2cc94550a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.klscq69f2cc94550a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.klscq69f2cc94550a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.klscq69f2cc94550a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.klscq69f2cc94550a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tpmmq69f2cc945502c\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tpmmq69f2cc945502c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tpmmq69f2cc945502c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tpmmq69f2cc945502c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tpmmq69f2cc945502c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tpmmq69f2cc945502c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dmjoh69f2cc9454fb7\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dmjoh69f2cc9454fb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dmjoh69f2cc9454fb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dmjoh69f2cc9454fb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dmjoh69f2cc9454fb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dmjoh69f2cc9454fb7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iyvvw69f2cc9454f43\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iyvvw69f2cc9454f43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iyvvw69f2cc9454f43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iyvvw69f2cc9454f43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iyvvw69f2cc9454f43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iyvvw69f2cc9454f43 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"czglh69f2cc9454ec9\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.czglh69f2cc9454ec9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.czglh69f2cc9454ec9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.czglh69f2cc9454ec9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.czglh69f2cc9454ec9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.czglh69f2cc9454ec9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xellj69f2cc9454e56\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xellj69f2cc9454e56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xellj69f2cc9454e56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xellj69f2cc9454e56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xellj69f2cc9454e56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xellj69f2cc9454e56 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bcvby69f2cc9454dd4\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bcvby69f2cc9454dd4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bcvby69f2cc9454dd4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bcvby69f2cc9454dd4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bcvby69f2cc9454dd4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bcvby69f2cc9454dd4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cpjgi69f2cc9454d53\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cpjgi69f2cc9454d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cpjgi69f2cc9454d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cpjgi69f2cc9454d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cpjgi69f2cc9454d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cpjgi69f2cc9454d53 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umacq69f2cc9454cbf\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9417 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umacq69f2cc9454cbf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umacq69f2cc9454cbf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umacq69f2cc9454cbf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umacq69f2cc9454cbf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umacq69f2cc9454cbf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9417&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym r\u00f3\u017cni si\u0119 UX od UI?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coraz wi\u0119cej os\u00f3b zaczyna docenia\u0107 warto\u015b\u0107 profesjonalnie zaprojektowanych stron. W\u0142a\u015bnie w tym kontek\u015bcie pojawiaj\u0105 si\u0119 dwa kluczowe poj\u0119cia, kt\u00f3re cz\u0119sto s\u0105 mylone \u2013 UX i UI. Czym dok\u0142adnie r\u00f3\u017cni si\u0119 User Experience (UX) od User Interface (UI)? Jakie s\u0105 ich funkcje oraz jak wp\u0142ywaj\u0105 na odbi\u00f3r witryny przez u\u017cytkownik\u00f3w? W tym tek\u015bcie postaramy si\u0119 rozwik\u0142a\u0107 [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym r\u00f3\u017cni si\u0119 UX od UI? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym r\u00f3\u017cni si\u0119 UX od UI?\" \/>\n<meta property=\"og:description\" content=\"Coraz wi\u0119cej os\u00f3b zaczyna docenia\u0107 warto\u015b\u0107 profesjonalnie zaprojektowanych stron. W\u0142a\u015bnie w tym kontek\u015bcie pojawiaj\u0105 si\u0119 dwa kluczowe poj\u0119cia, kt\u00f3re cz\u0119sto s\u0105 mylone \u2013 UX i UI. Czym dok\u0142adnie r\u00f3\u017cni si\u0119 User Experience (UX) od User Interface (UI)? Jakie s\u0105 ich funkcje oraz jak wp\u0142ywaj\u0105 na odbi\u00f3r witryny przez u\u017cytkownik\u00f3w? W tym tek\u015bcie postaramy si\u0119 rozwik\u0142a\u0107 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T10:48:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T10:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Czym r\u00f3\u017cni si\u0119 UX od UI? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/","og_locale":"pl_PL","og_type":"article","og_title":"Czym r\u00f3\u017cni si\u0119 UX od UI?","og_description":"Coraz wi\u0119cej os\u00f3b zaczyna docenia\u0107 warto\u015b\u0107 profesjonalnie zaprojektowanych stron. W\u0142a\u015bnie w tym kontek\u015bcie pojawiaj\u0105 si\u0119 dwa kluczowe poj\u0119cia, kt\u00f3re cz\u0119sto s\u0105 mylone \u2013 UX i UI. Czym dok\u0142adnie r\u00f3\u017cni si\u0119 User Experience (UX) od User Interface (UI)? Jakie s\u0105 ich funkcje oraz jak wp\u0142ywaj\u0105 na odbi\u00f3r witryny przez u\u017cytkownik\u00f3w? W tym tek\u015bcie postaramy si\u0119 rozwik\u0142a\u0107 [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-10-05T10:48:39+00:00","article_modified_time":"2026-04-29T10:42:08+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","type":"image\/png"}],"author":"\u0141ukasz","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"\u0141ukasz","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/"},"author":{"name":"\u0141ukasz","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36"},"headline":"Czym r\u00f3\u017cni si\u0119 UX od UI?","datePublished":"2023-10-05T10:48:39+00:00","dateModified":"2026-04-29T10:42:08+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/"},"wordCount":791,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","articleSection":["Tworzenie stron"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/","url":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/","name":"Czym r\u00f3\u017cni si\u0119 UX od UI?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","datePublished":"2023-10-05T10:48:39+00:00","dateModified":"2026-04-29T10:42:08+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","width":1080,"height":720,"caption":"UX i UI co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/czym-rozni-sie-ux-od-ui\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Czym r\u00f3\u017cni si\u0119 UX od UI?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36","name":"\u0141ukasz","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"\u0141ukasz"},"description":"Zajmuje si\u0119 tworzeniem tre\u015bci. Przygotowuje i koordynuje projekty case studies wsp\u00f3\u0142prac z klientami WWW, SEO i e-commerce. Autor artyku\u0142\u00f3w zewn\u0119trznych i wpis\u00f3w blogowych, a tak\u017ce e-book\u00f3w na temat marketingu internetowego dla ma\u0142ych i \u015brednich firm.","url":"https:\/\/wenet.pl\/blog\/author\/lukasz-tofil\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/UX-a-UI.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2rT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101034"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=9417"}],"version-history":[{"count":5,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9417\/revisions"}],"predecessor-version":[{"id":14279,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9417\/revisions\/14279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/9418"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=9417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=9417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=9417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}