{"id":9491,"date":"2023-10-13T13:48:16","date_gmt":"2023-10-13T11:48:16","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9491"},"modified":"2026-04-28T09:37:23","modified_gmt":"2026-04-28T07:37:23","slug":"6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/","title":{"rendered":"6 sposob\u00f3w na optymalizacj\u0119 konwersji w sklepie internetowym"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce.png\" alt=\"Optymalizacja konwersji w sklepie internetowym\" class=\"wp-image-9493 colorbox-9491 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/konwersja-e-commerce-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W\u0142a\u015bciciele sklep\u00f3w internetowych musz\u0105 nieustannie poszukiwa\u0107 nowych rozwi\u0105za\u0144, kt\u00f3re pozwol\u0105 im zwi\u0119kszy\u0107 sprzeda\u017c i przyci\u0105gn\u0105\u0107 wi\u0119ksz\u0105 liczb\u0119 klient\u00f3w. W\u0142a\u015bnie dlatego optymalizacja konwersji staje si\u0119 istotnym elementem strategii marketingowej wielu z nich. W tym artykule przedstawiamy 6 sprawdzonych sposob\u00f3w na popraw\u0119 wska\u017anika konwersji w Twoim sklepie online.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Konwersja_w_sklepie_internetowym_%E2%80%93_czym_jest\" >Konwersja w sklepie internetowym \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Czynniki_wplywajace_na_wspolczynnik_konwersji\" >Czynniki wp\u0142ywaj\u0105ce na wsp\u00f3\u0142czynnik konwersji<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Jakosc_tresci\" >Jako\u015b\u0107 tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Nawigacja_i_uzytecznosc_e-sklepu\" >Nawigacja i u\u017cyteczno\u015b\u0107 e-sklepu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Szybkosc_ladowania_strony\" >Szybko\u015b\u0107 \u0142adowania strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Opinie_i_rekomendacje\" >Opinie i rekomendacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Promocje_i_rabaty\" >Promocje i rabaty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#6_sposobow_na_zwiekszenie_konwersji_sklepu_internetowego\" >6 sposob\u00f3w na zwi\u0119kszenie konwersji sklepu internetowego<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Poznaj_swoja_grupe_docelowa\" >Poznaj swoj\u0105 grup\u0119 docelow\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Przejrzystosc_i_prostota_strony\" >Przejrzysto\u015b\u0107 i prostota strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Dobrze_zaprojektowany_proces_zakupowy\" >Dobrze zaprojektowany proces zakupowy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Dostosuj_oferte_do_potrzeb_klientow\" >Dostosuj ofert\u0119 do potrzeb klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Zadbaj_o_jakosc_obslugi_klienta\" >Zadbaj o jako\u015b\u0107 obs\u0142ugi klienta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Wykorzystaj_moc_marketingu\" >Wykorzystaj moc marketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Dobry_wspolczynnik_konwersji_%E2%80%93_czyli_jaki\" >Dobry wsp\u00f3\u0142czynnik konwersji \u2013 czyli jaki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Audyt_konwersji_e-commerce\" >Audyt konwersji e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/#Wspolczynnik_konwersji_w_sklepie_internetowym_%E2%80%93_podsumowanie\" >Wsp\u00f3\u0142czynnik konwersji w sklepie internetowym \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konwersja_w_sklepie_internetowym_%E2%80%93_czym_jest\"><\/span>Konwersja w sklepie internetowym \u2013 czym jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zacznijmy od rzeczy podstawowych. <strong>Konwersja w sklepie internetowym to proces zamiany odwiedzin u\u017cytkownik\u00f3w na stronie internetowej na konkretne dzia\u0142ania<\/strong>, takie jak zakup produktu, zapisanie si\u0119 do newslettera czy rejestracja konta. Wsp\u00f3\u0142czynnik konwersji to stosunek liczby os\u00f3b, kt\u00f3re dokona\u0142y po\u017c\u0105danych dzia\u0142a\u0144, do og\u00f3lnej liczby odwiedzaj\u0105cych stron\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><span class=\"hs-cta-node hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" id=\"hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a.png\"  alt=\"Sprawd\u017a, jak za\u0142o\u017cy\u0107 i wypromowa\u0107 sklep online &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czynniki_wplywajace_na_wspolczynnik_konwersji\"><\/span>Czynniki wp\u0142ywaj\u0105ce na wsp\u00f3\u0142czynnik konwersji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele czynnik\u00f3w wp\u0142ywaj\u0105cych na wsp\u00f3\u0142czynnik konwersji w sklepie internetowym. Poni\u017cej przedstawiamy kilka z nich, kt\u00f3re warto wzi\u0105\u0107 pod uwag\u0119 podczas optymalizacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakosc_tresci\"><\/span>Jako\u015b\u0107 tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na wsp\u00f3\u0142czynnik konwersji jest jako\u015b\u0107 tre\u015bci zamieszczonych na stronie. <strong>Dobrej jako\u015bci opisy produkt\u00f3w oraz atrakcyjne zdj\u0119cia to podstawa, kt\u00f3ra przyci\u0105ga uwag\u0119<\/strong> klient\u00f3w i zach\u0119ca ich do zakupu. Warto r\u00f3wnie\u017c zadba\u0107 o unikalno\u015b\u0107 tre\u015bci, co pozytywnie wp\u0142ynie na pozycjonowanie strony w wynikach wyszukiwania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nawigacja_i_uzytecznosc_e-sklepu\"><\/span>Nawigacja i u\u017cyteczno\u015b\u0107 e-sklepu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Intuicyjna nawigacja oraz \u0142atwo\u015b\u0107 korzystania ze strony to kolejne istotne czynniki wp\u0142ywaj\u0105ce na wsp\u00f3\u0142czynnik konwersji. Klienci powinni bez problemu odnale\u017a\u0107 interesuj\u0105cy ich produkt oraz dokona\u0107 zakupu w prosty i szybki spos\u00f3b. Warto zainwestowa\u0107 w responsywno\u015b\u0107 strony, aby by\u0142a ona dostosowana do r\u00f3\u017cnych urz\u0105dze\u0144 i rozdzielczo\u015bci ekran\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szybkosc_ladowania_strony\"><\/span>Szybko\u015b\u0107 \u0142adowania strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czas \u0142adowania strony to kolejny istotny czynnik wp\u0142ywaj\u0105cy na wsp\u00f3\u0142czynnik konwersji. Im d\u0142u\u017cej klient musi czeka\u0107 na za\u0142adowanie strony, tym wi\u0119ksze prawdopodobie\u0144stwo, \u017ce opu\u015bci j\u0105 bez dokonania zakupu. Optymalizacja szybko\u015bci \u0142adowania strony mo\u017ce znacz\u0105co wp\u0142yn\u0105\u0107 na zwi\u0119kszenie wsp\u00f3\u0142czynnika konwersji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opinie_i_rekomendacje\"><\/span>Opinie i rekomendacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Klienci coraz cz\u0119\u015bciej kieruj\u0105 si\u0119 opiniami innych u\u017cytkownik\u00f3w podczas dokonywania zakup\u00f3w online. Warto zadba\u0107 o zbieranie opinii oraz rekomendacji od zadowolonych klient\u00f3w, co mo\u017ce zach\u0119ci\u0107 innych do skorzystania z oferty sklepu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promocje_i_rabaty\"><\/span>Promocje i rabaty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atrakcyjne promocje oraz rabaty to skuteczny spos\u00f3b na przyci\u0105gni\u0119cie uwagi klient\u00f3w i zwi\u0119kszenie wsp\u00f3\u0142czynnika konwersji. <strong>Warto regularnie wprowadza\u0107 r\u00f3\u017cnego rodzaju promocje<\/strong>, takie jak darmowa wysy\u0142ka czy rabaty na kolejne zakupy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_sposobow_na_zwiekszenie_konwersji_sklepu_internetowego\"><\/span>6 sposob\u00f3w na zwi\u0119kszenie konwersji sklepu internetowego<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poznaj_swoja_grupe_docelowa\"><\/span>Poznaj swoj\u0105 grup\u0119 docelow\u0105<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zrozumienie potrzeb, preferencji i oczekiwa\u0144 Twojej grupy docelowej to podstawa sukcesu w e-commerce. Przeprowad\u017a analiz\u0119 rynku, zbierz informacje na temat swoich klient\u00f3w i dostosuj ofert\u0119 oraz komunikacj\u0119 do ich potrzeb. Im lepiej pozna\u0142e\u015b swoich odbiorc\u00f3w, tym \u0142atwiej b\u0119dzie Ci dostarczy\u0107 im warto\u015bciowe tre\u015bci i produkty, kt\u00f3re zainteresuj\u0105 ich na tyle, \u017ce zdecyduj\u0105 si\u0119 na zakup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przejrzystosc_i_prostota_strony\"><\/span>Przejrzysto\u015b\u0107 i prostota strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie bez powodu m\u00f3wi si\u0119, \u017ce prostota to klucz do sukcesu. W przypadku sklep\u00f3w internetowych to stwierdzenie jest szczeg\u00f3lnie prawdziwe. <strong>U\u017cytkownicy ceni\u0105 sobie przejrzysto\u015b\u0107, intuicyjno\u015b\u0107 i \u0142atwo\u015b\u0107 obs\u0142ugi<\/strong>. Dlatego warto zadba\u0107 o prosty, czytelny uk\u0142ad graficzny, wyra\u017ane menu oraz mo\u017cliwie ma\u0142\u0105 liczb\u0119 krok\u00f3w niezb\u0119dnych do z\u0142o\u017cenia zam\u00f3wienia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobrze_zaprojektowany_proces_zakupowy\"><\/span>Dobrze zaprojektowany proces zakupowy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cdy w\u0142a\u015bciciel sklepu internetowego powinien zadba\u0107 o to, aby proces zakupowy by\u0142 jak najbardziej efektywny i przyjemny dla klienta. Warto zainwestowa\u0107 w profesjonalne narz\u0119dzia, kt\u00f3re usprawni\u0105 ten proces, takie jak szybkie logowanie za pomoc\u0105 konta na portalach spo\u0142eczno\u015bciowych czy mo\u017cliwo\u015b\u0107 zapami\u0119tania danych klienta na przysz\u0142e zakupy. Ponadto upewnij si\u0119, \u017ce koszyk jest \u0142atwo dost\u0119pny i widoczny na ka\u017cdej podstronie sklepu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dostosuj_oferte_do_potrzeb_klientow\"><\/span>Dostosuj ofert\u0119 do potrzeb klient\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce ka\u017cdy klient to inna historia \u2013 dlatego warto dostosowa\u0107 swoj\u0105 ofert\u0119 do r\u00f3\u017cnych grup docelowych. <strong>Oferuj produkty w r\u00f3\u017cnych przedzia\u0142ach cenowych<\/strong>, staraj si\u0119 dostarcza\u0107 warto\u015bci dodanej (np. darmowa wysy\u0142ka, rabaty dla sta\u0142ych klient\u00f3w), a tak\u017ce dbaj o r\u00f3\u017cnorodno\u015b\u0107 asortymentu. Im wi\u0119kszy wyb\u00f3r, tym wi\u0119ksza szansa na to, \u017ce ka\u017cdy klient znajdzie co\u015b dla siebie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_jakosc_obslugi_klienta\"><\/span>Zadbaj o jako\u015b\u0107 obs\u0142ugi klienta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Profesjonalna obs\u0142uga klienta to jeden z kluczowych element\u00f3w sukcesu w <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><span class=\"hs-cta-node hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" id=\"hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e.png\" alt=\"e-commerce\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f8f0675e-6e4e-4e9a-9d2c-cf19999a915e', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->. Odpowiednio przeszkolony personel, szybka reakcja na zg\u0142oszenia i reklamacje, a tak\u017ce mo\u017cliwo\u015b\u0107 kontaktu za pomoc\u0105 r\u00f3\u017cnych kana\u0142\u00f3w (telefon, e-mail, czat) to podstawy, kt\u00f3re warto wdro\u017cy\u0107 w swoim sklepie. Pami\u0119taj tak\u017ce o tym, aby informowa\u0107 klient\u00f3w o statusie ich zam\u00f3wienia oraz dostarcza\u0107 im wszelkich niezb\u0119dnych informacji na temat produkt\u00f3w i us\u0142ug.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_moc_marketingu\"><\/span>Wykorzystaj moc marketingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim, ale nie mniej wa\u017cnym elementem optymalizacji konwersji jest marketing. Wykorzystaj r\u00f3\u017cne narz\u0119dzia promocyjne, takie jak <strong>e-mail marketing<\/strong>, <strong>reklama w mediach spo\u0142eczno\u015bciowych<\/strong> czy pozycjonowanie stron (<strong>SEO<\/strong>), aby dotrze\u0107 do jak najwi\u0119kszej liczby potencjalnych klient\u00f3w. Pami\u0119taj r\u00f3wnie\u017c o tym, \u017ce warto\u015bciowa tre\u015b\u0107 to klucz do sukcesu \u2013 dbaj o jako\u015b\u0107 opis\u00f3w produkt\u00f3w, publikuj artyku\u0142y na blogu czy organizuj konkursy i akcje promocyjne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobry_wspolczynnik_konwersji_%E2%80%93_czyli_jaki\"><\/span>Dobry wsp\u00f3\u0142czynnik konwersji \u2013 czyli jaki?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warto zaznaczy\u0107, \u017ce nie ma jednej uniwersalnej warto\u015bci wsp\u00f3\u0142czynnika konwersji, kt\u00f3ra mog\u0142aby by\u0107 uznana za dobr\u0105 dla ka\u017cdego sklepu internetowego. Wska\u017anik ten mo\u017ce r\u00f3\u017cni\u0107 si\u0119 w zale\u017cno\u015bci od bran\u017cy, konkurencji czy specyfiki oferowanych produkt\u00f3w. <strong>\u015aredni wsp\u00f3\u0142czynnik konwersji dla polskiego rynku e-commerce wynosi oko\u0142o 2%<\/strong>, jednak warto d\u0105\u017cy\u0107 do osi\u0105gni\u0119cia wy\u017cszych warto\u015bci, zw\u0142aszcza je\u015bli sklep dzia\u0142a w konkurencyjnym sektorze.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\"  alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audyt_konwersji_e-commerce\"><\/span>Audyt konwersji e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Audyt konwersji e-commerce (inaczej analiza konwersji e-commerce) to sprawdzanie sklepu internetowego pod k\u0105tem jego efektywno\u015bci w zakresie generowania konwersji.<\/p>\n\n\n\n<p>Audyt pozwala zidentyfikowa\u0107 obszary, kt\u00f3re wymagaj\u0105 poprawy, aby zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik konwersji. W ramach audytu mo\u017cna oceni\u0107 takie elementy jak struktura strony, nawigacja, tre\u015bci czy elementy graficzne. Przeprowadzenie audytu konwersji e-commerce powinno by\u0107 wa\u017cne dla ka\u017cdego przedsi\u0119biorcy, kt\u00f3ry chce zoptymalizowa\u0107 sw\u00f3j e-sklep pod k\u0105tem generowania wi\u0119kszych zysk\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolczynnik_konwersji_w_sklepie_internetowym_%E2%80%93_podsumowanie\"><\/span>Wsp\u00f3\u0142czynnik konwersji w sklepie internetowym \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wdro\u017cenie powy\u017cszych strategii pozwoli Ci zwi\u0119kszy\u0107 konwersj\u0119 w swoim sklepie internetowym i osi\u0105gn\u0105\u0107 lepsze wyniki sprzeda\u017cowe. Pami\u0119taj jednak, \u017ce optymalizacja konwersji to proces ci\u0105g\u0142y \u2013 warto regularnie analizowa\u0107 wyniki i wprowadza\u0107 niezb\u0119dne zmiany, aby stale rozwija\u0107 si\u0119 i utrzyma\u0107 konkurencyjno\u015b\u0107 na rynku e-commerce.<\/p><div class=\"vatux69f2bb5651001\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vatux69f2bb5651001 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vatux69f2bb5651001 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vatux69f2bb5651001 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vatux69f2bb5651001 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vatux69f2bb5651001 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"toufv69f2bb5650f85\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.toufv69f2bb5650f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.toufv69f2bb5650f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.toufv69f2bb5650f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.toufv69f2bb5650f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.toufv69f2bb5650f85 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rzssb69f2bb5650f03\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rzssb69f2bb5650f03 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rzssb69f2bb5650f03 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rzssb69f2bb5650f03 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rzssb69f2bb5650f03 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rzssb69f2bb5650f03 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rlbht69f2bb5650e8a\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rlbht69f2bb5650e8a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rlbht69f2bb5650e8a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rlbht69f2bb5650e8a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rlbht69f2bb5650e8a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rlbht69f2bb5650e8a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lhlij69f2bb5650e0d\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lhlij69f2bb5650e0d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lhlij69f2bb5650e0d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lhlij69f2bb5650e0d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lhlij69f2bb5650e0d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lhlij69f2bb5650e0d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rotzu69f2bb5650d99\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rotzu69f2bb5650d99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rotzu69f2bb5650d99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rotzu69f2bb5650d99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rotzu69f2bb5650d99 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rotzu69f2bb5650d99 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"slcjm69f2bb5650d11\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.slcjm69f2bb5650d11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.slcjm69f2bb5650d11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.slcjm69f2bb5650d11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.slcjm69f2bb5650d11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.slcjm69f2bb5650d11 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvlnf69f2bb5650c95\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hvlnf69f2bb5650c95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hvlnf69f2bb5650c95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hvlnf69f2bb5650c95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hvlnf69f2bb5650c95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hvlnf69f2bb5650c95 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fkpis69f2bb5650c18\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9491 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W\u0142a\u015bciciele sklep\u00f3w internetowych musz\u0105 nieustannie poszukiwa\u0107 nowych rozwi\u0105za\u0144, kt\u00f3re pozwol\u0105 im zwi\u0119kszy\u0107 sprzeda\u017c i przyci\u0105gn\u0105\u0107 wi\u0119ksz\u0105 liczb\u0119 klient\u00f3w. W\u0142a\u015bnie dlatego optymalizacja konwersji staje si\u0119 istotnym elementem strategii marketingowej wielu z nich. W tym artykule przedstawiamy 6 sprawdzonych sposob\u00f3w na popraw\u0119 wska\u017anika konwersji w Twoim sklepie online. Konwersja w sklepie internetowym \u2013 czym jest? Zacznijmy od [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-9491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 sposob\u00f3w na optymalizacj\u0119 konwersji w sklepie internetowym - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/6-sposobow-na-optymalizacje-konwersji-w-sklepie-internetowym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 sposob\u00f3w na optymalizacj\u0119 konwersji w sklepie internetowym\" \/>\n<meta property=\"og:description\" content=\"W\u0142a\u015bciciele sklep\u00f3w internetowych musz\u0105 nieustannie poszukiwa\u0107 nowych rozwi\u0105za\u0144, kt\u00f3re pozwol\u0105 im zwi\u0119kszy\u0107 sprzeda\u017c i przyci\u0105gn\u0105\u0107 wi\u0119ksz\u0105 liczb\u0119 klient\u00f3w. 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