{"id":9534,"date":"2023-10-18T13:31:38","date_gmt":"2023-10-18T11:31:38","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9534"},"modified":"2026-04-29T11:26:50","modified_gmt":"2026-04-29T09:26:50","slug":"jak-zbudowac-zaplecze-seo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/","title":{"rendered":"Jak zbudowa\u0107 zaplecze SEO?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO.png\" alt=\"Budowa zaplecza SEO\" class=\"wp-image-9537 colorbox-9534 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/zaplecze-SEO-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Pozycjonowanie stron internetowych to proces, kt\u00f3ry dla wielu przedsi\u0119biorc\u00f3w wydaje si\u0119 by\u0107 tajemniczy i skomplikowany. Jednym z element\u00f3w SEO (czyli pozycjonowania w\u0142a\u015bnie) jest budowanie zaplecza, czyli tworzenie stron i warto\u015bciowych odno\u015bnik\u00f3w prowadz\u0105cych do witryny. Dzi\u015b przedstawimy, jak zbudowa\u0107 solidne zaplecze SEO, kt\u00f3re przyczyni si\u0119 do wzrostu pozycji Twojej strony w wynikach wyszukiwania.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Na_czym_polega_tworzenie_zaplecza_SEO\" >Na czym polega tworzenie zaplecza SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Zaplecze_SEO_dawniej_i_dzis\" >Zaplecze SEO dawniej i dzi\u015b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Panda_i_Pingwin_a_zaplecza_SEO\" >Panda i Pingwin a zaplecza SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Domena_dla_zaplecza_SEO\" >Domena dla zaplecza SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Hosting_dla_zaplecza_pozycjonerskiego\" >Hosting dla zaplecza pozycjonerskiego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Wersja_mobilna_zaplecza_SEO\" >Wersja mobilna zaplecza SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Zaplecze_wielotematyczne_a_zaplecze_dedykowane\" >Zaplecze wielotematyczne a zaplecze dedykowane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Optymalizacja_tresci_na_zapleczu_SEO\" >Optymalizacja tre\u015bci na zapleczu SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/#Wartosc_tworzenia_zaplecza_SEO_%E2%80%93_podsumowanie\" >Warto\u015b\u0107 tworzenia zaplecza SEO \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_tworzenie_zaplecza_SEO\"><\/span>Na czym polega tworzenie zaplecza SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zaplecze SEO to zesp\u00f3\u0142 stron internetowych, kt\u00f3re maj\u0105 na celu wspieranie <a href=\"https:\/\/wenet.pl\/artykuly\/seo\/artykul\/co-to-jest-pozycjonowanie-stron-190304\">pozycjonowania g\u0142\u00f3wnej witryny<\/a>. Tworzenie takiego zaplecza polega na umieszczaniu na nich warto\u015bciowych tre\u015bci oraz link\u00f3w prowadz\u0105cych do strony docelowej. Dzi\u0119ki temu, strona g\u0142\u00f3wna zyskuje na popularno\u015bci i autorytecie w oczach wyszukiwarek, co przek\u0142ada si\u0119 na wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Tworzenie zaplecza SEO to jednak nie tylko umieszczanie link\u00f3w. Wa\u017cne jest r\u00f3wnie\u017c dbanie o jako\u015b\u0107 tych stron oraz ich optymalizacj\u0119 pod k\u0105tem SEO. Warto r\u00f3wnie\u017c pami\u0119ta\u0107 o r\u00f3\u017cnorodno\u015bci wykorzystywanych domen oraz serwer\u00f3w, poniewa\u017c wyszukiwarki mog\u0105 obni\u017cy\u0107 ocen\u0119 strony docelowej, je\u015bli zauwa\u017c\u0105, \u017ce wszystkie linki pochodz\u0105 z jednego \u017ar\u00f3d\u0142a.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a za darmo\u00a0skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplecze_SEO_dawniej_i_dzis\"><\/span>Zaplecze SEO dawniej i dzi\u015b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W przesz\u0142o\u015bci budowanie zaplecza SEO polega\u0142o g\u0142\u00f3wnie na tworzeniu du\u017cej ilo\u015bci link\u00f3w prowadz\u0105cych do strony docelowej, cz\u0119sto za pomoc\u0105 niskiej jako\u015bci tre\u015bci. Dzisiaj <strong>budowanie zaplecza SEO sta\u0142o si\u0119 bardziej z\u0142o\u017conym procesem<\/strong>, kt\u00f3ry wymaga przemy\u015blanej strategii oraz dba\u0142o\u015bci o jako\u015b\u0107 publikowanych tre\u015bci.<\/p>\n\n\n\n<p>Wsp\u00f3\u0142cze\u015bnie kluczowe jest tworzenie warto\u015bciowych artyku\u0142\u00f3w, kt\u00f3re b\u0119d\u0105 przydatne dla u\u017cytkownik\u00f3w i b\u0119d\u0105 zawiera\u0142y naturalnie wyst\u0119puj\u0105ce s\u0142owa kluczowe. Ponadto trzeba zwr\u00f3ci\u0107 uwag\u0119 na r\u00f3\u017cnorodno\u015b\u0107 link\u00f3w przychodz\u0105cych \u2013 warto pozyskiwa\u0107 je z r\u00f3\u017cnych \u017ar\u00f3de\u0142, takich jak fora internetowe, portale bran\u017cowe czy serwisy spo\u0142eczno\u015bciowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Panda_i_Pingwin_a_zaplecza_SEO\"><\/span>Panda i Pingwin a zaplecza SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Panda to algorytm wprowadzony w 2012 roku, kt\u00f3ry mia\u0142 na celu ocen\u0119 jako\u015bci tre\u015bci na stronach internetowych. Zmiana ta wp\u0142yn\u0119\u0142a na spos\u00f3b tworzenia zaplecza SEO, gdy\u017c <strong>zacz\u0119to zwraca\u0107 wi\u0119ksz\u0105 uwag\u0119 na warto\u015b\u0107 merytoryczn\u0105 publikowanych tekst\u00f3w<\/strong>. Dzi\u0119ki temu strony o niskiej jako\u015bci tre\u015bci zosta\u0142y zdegradowane w wynikach Google.<\/li>\n\n\n\n<li>Pingwin natomiast to algorytm wprowadzony w 2013 roku, kt\u00f3rego celem by\u0142o zwalczanie nadmiernego optymalizowania strony pod k\u0105tem link\u00f3w przychodz\u0105cych. Wprowadzenie tego algorytmu sprawi\u0142o, \u017ce wiele stron, kt\u00f3re wcze\u015bniej stosowa\u0142y techniki black-hat SEO, takie jak zakup link\u00f3w czy tworzenie niewarto\u015bciowych tre\u015bci z prze\u0142adowan\u0105 ilo\u015bci\u0105 s\u0142\u00f3w kluczowych, zosta\u0142o ukaranych obni\u017ceniem pozycji w wynikach wyszukiwania.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Domena_dla_zaplecza_SEO\"><\/span>Domena dla zaplecza SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyb\u00f3r odpowiedniej domeny dla swojego zaplecza <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a> to kolejny istotny element procesu. Domena powinna by\u0107 \u0142atwa do zapami\u0119tania oraz dobrze kojarzy\u0107 si\u0119 z tematyk\u0105 strony. Warto r\u00f3wnie\u017c pomy\u015ble\u0107 o zastosowaniu tzw. domen EMD (Exact Match Domain), czyli takich, kt\u00f3re zawieraj\u0105 w nazwie s\u0142owo kluczowe zwi\u0105zane z tematyk\u0105 strony. W praktyce mo\u017ce to przyczyni\u0107 si\u0119 do lepszych efekt\u00f3w w pozycjonowaniu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hosting_dla_zaplecza_pozycjonerskiego\"><\/span>Hosting dla zaplecza pozycjonerskiego<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kluczowe znaczenie dla skutecznego budowania zaplecza SEO ma wyb\u00f3r odpowiedniego hostingu. <strong>Hosting to us\u0142uga polegaj\u0105ca na udost\u0119pnianiu przestrzeni na serwerze<\/strong>, na kt\u00f3rym umieszczane s\u0105 strony internetowe. W przypadku zaplecza SEO warto zwr\u00f3ci\u0107 uwag\u0119 na kilka istotnych kwestii.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, hosting powinien oferowa\u0107 mo\u017cliwo\u015b\u0107 korzystania z r\u00f3\u017cnych adres\u00f3w IP. Dzi\u0119ki temu, strony zapleczowe b\u0119d\u0105 wygl\u0105da\u0107 na bardziej niezale\u017cne od siebie, co zwi\u0119kszy ich wiarygodno\u015b\u0107 w oczach wyszukiwarek.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, warto wybra\u0107 hosting, kt\u00f3ry gwarantuje szybko\u015b\u0107 dzia\u0142ania stron oraz stabilno\u015b\u0107 serwer\u00f3w. Wysoka dost\u0119pno\u015b\u0107 witryny oraz kr\u00f3tki czas \u0142adowania wp\u0142yn\u0105 pozytywnie na ocen\u0119 strony przez wyszukiwarki.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wersja_mobilna_zaplecza_SEO\"><\/span>Wersja mobilna zaplecza SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie jest tajemnic\u0105, \u017ce coraz wi\u0119cej os\u00f3b korzysta z Internetu za pomoc\u0105 smartfon\u00f3w i tablet\u00f3w. Dlatego te\u017c, buduj\u0105c zaplecze SEO, warto zadba\u0107 o to, aby strony by\u0142y <strong>responsywne, czyli dostosowane do wy\u015bwietlania na r\u00f3\u017cnych urz\u0105dzeniach<\/strong>. Wersja mobilna strony WWW powinna by\u0107 \u0142atwa w nawigacji, szybko si\u0119 wczytywa\u0107 i zawiera\u0107 wszystkie najwa\u017cniejsze elementy strony g\u0142\u00f3wnej.<\/p>\n\n\n\n<p>Opr\u00f3cz tego warto pami\u0119ta\u0107 o optymalizacji tre\u015bci pod k\u0105tem wyszukiwarek mobilnych. W praktyce oznacza to mi\u0119dzy innymi stosowanie kr\u00f3tszych tytu\u0142\u00f3w i opis\u00f3w, kt\u00f3re b\u0119d\u0105 lepiej wy\u015bwietlane na mniejszych ekranach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplecze_wielotematyczne_a_zaplecze_dedykowane\"><\/span>Zaplecze wielotematyczne a zaplecze dedykowane<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buduj\u0105c zaplecze SEO, mo\u017cna zastosowa\u0107 dwie r\u00f3\u017cne strategie \u2013 stworzy\u0107 zaplecze wielotematyczne, obejmuj\u0105ce r\u00f3\u017cnorodne tre\u015bci zwi\u0105zane z r\u00f3\u017cnymi dziedzinami, lub skupi\u0107 si\u0119 na jednym konkretnym temacie i stworzy\u0107 zaplecze dedykowane. Ka\u017cde z tych rozwi\u0105za\u0144 ma swoje zalety i wady.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zaplecze wielotematyczne<\/strong> pozwala na dotarcie do szerszego grona odbiorc\u00f3w, co mo\u017ce przek\u0142ada\u0107 si\u0119 na wi\u0119ksz\u0105 liczb\u0119 odwiedzin strony g\u0142\u00f3wnej. Jednak\u017ce, taka strategia mo\u017ce by\u0107 trudniejsza w realizacji, gdy\u017c wymaga opracowania du\u017cej liczby wysokiej jako\u015bci tre\u015bci zwi\u0105zanych z r\u00f3\u017cnymi tematami. Ponadto ze wzgl\u0119du na r\u00f3\u017cnorodno\u015b\u0107 zawarto\u015bci, mo\u017ce by\u0107 trudniej utrzyma\u0107 sp\u00f3jno\u015b\u0107 i wysok\u0105 jako\u015b\u0107 ca\u0142ego zaplecza.<\/li>\n\n\n\n<li>Z kolei <strong>zaplecze dedykowane<\/strong> pozwala na skupienie si\u0119 na jednym temacie i stworzenie warto\u015bciowych tre\u015bci \u015bci\u015ble zwi\u0105zanych z profilem dzia\u0142alno\u015bci Twojej firmy. W ten spos\u00f3b mo\u017cesz \u0142atwiej zbudowa\u0107 siln\u0105 pozycj\u0119 w danej niszy rynkowej i przyci\u0105gn\u0105\u0107 uwag\u0119 potencjalnych klient\u00f3w. Wad\u0105 tego rozwi\u0105zania jest jednak mniejsza liczba u\u017cytkownik\u00f3w, kt\u00f3rzy mog\u0105 by\u0107 zainteresowani tak specjalistycznymi tre\u015bciami.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_tresci_na_zapleczu_SEO\"><\/span>Optymalizacja tre\u015bci na zapleczu SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ostatnim, ale r\u00f3wnie wa\u017cnym elementem budowy skutecznego zaplecza SEO jest optymalizacja tre\u015bci zamieszczanych na stronach zapleczowych. Jak wspomnieli\u015bmy, wyszukiwarki coraz wi\u0119ksz\u0105 wag\u0119 przywi\u0105zuj\u0105 do jako\u015bci publikowanych materia\u0142\u00f3w. Dlatego te\u017c <strong>warto zadba\u0107 o to, aby tre\u015bci by\u0142y unikalne, warto\u015bciowe oraz anga\u017cuj\u0105ce dla u\u017cytkownik\u00f3w<\/strong>.<\/p>\n\n\n\n<p>Podczas tworzenia tre\u015bci na zapleczu SEO, nale\u017cy pami\u0119ta\u0107 o kilku kluczowych zasadach.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, warto wykorzystywa\u0107 s\u0142owa kluczowe zwi\u0105zane z tematyk\u0105 strony docelowej. Warto jednak robi\u0107 to z umiarem, aby unikn\u0105\u0107 tzw. nadmiernego optymalizowania.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, warto dba\u0107 o struktur\u0119 tekst\u00f3w, stosuj\u0105c odpowiednie nag\u0142\u00f3wki oraz wyr\u00f3\u017cnienia. W ten spos\u00f3b tre\u015bci b\u0119d\u0105 \u0142atwiejsze do przyswojenia przez u\u017cytkownik\u00f3w, co wp\u0142ynie pozytywnie na ocen\u0119 strony przez wyszukiwarki.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wartosc_tworzenia_zaplecza_SEO_%E2%80%93_podsumowanie\"><\/span>Warto\u015b\u0107 tworzenia zaplecza SEO \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Budowa zaplecza SEO to proces wymagaj\u0105cy zar\u00f3wno wiedzy, jak i zaanga\u017cowania. Warto jednak pami\u0119ta\u0107, \u017ce efektywnie zbudowane zaplecze mo\u017ce przyczyni\u0107 si\u0119 do znacznego wzrostu pozycji strony w wynikach wyszukiwania, co prze\u0142o\u017cy si\u0119 na zwi\u0119kszenie liczby odwiedzin oraz potencjalnych klient\u00f3w.<\/p><div class=\"nrkez69f37c7d27adb\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nrkez69f37c7d27adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nrkez69f37c7d27adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nrkez69f37c7d27adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nrkez69f37c7d27adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nrkez69f37c7d27adb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xlptn69f37c7d27a92\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vginm69f37c7d27953 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vginm69f37c7d27953 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vginm69f37c7d27953 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vginm69f37c7d27953 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vginm69f37c7d27953 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bbkpj69f37c7d2790b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bbkpj69f37c7d2790b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bbkpj69f37c7d2790b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bbkpj69f37c7d2790b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bbkpj69f37c7d2790b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bbkpj69f37c7d2790b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dzsvd69f37c7d278b2\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dzsvd69f37c7d278b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dzsvd69f37c7d278b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dzsvd69f37c7d278b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dzsvd69f37c7d278b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dzsvd69f37c7d278b2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aotes69f37c7d2786b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aotes69f37c7d2786b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aotes69f37c7d2786b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aotes69f37c7d2786b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aotes69f37c7d2786b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aotes69f37c7d2786b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ngtno69f37c7d27821\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ngtno69f37c7d27821 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ngtno69f37c7d27821 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ngtno69f37c7d27821 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ngtno69f37c7d27821 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ngtno69f37c7d27821 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ocegr69f37c7d277ca\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ocegr69f37c7d277ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ocegr69f37c7d277ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ocegr69f37c7d277ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ocegr69f37c7d277ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ocegr69f37c7d277ca {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dpevb69f37c7d27775\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dpevb69f37c7d27775 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dpevb69f37c7d27775 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dpevb69f37c7d27775 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dpevb69f37c7d27775 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dpevb69f37c7d27775 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jjcot69f37c7d2770f\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9534 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jjcot69f37c7d2770f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jjcot69f37c7d2770f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jjcot69f37c7d2770f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jjcot69f37c7d2770f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jjcot69f37c7d2770f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9534&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak zbudowa\u0107 zaplecze SEO?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pozycjonowanie stron internetowych to proces, kt\u00f3ry dla wielu przedsi\u0119biorc\u00f3w wydaje si\u0119 by\u0107 tajemniczy i skomplikowany. Jednym z element\u00f3w SEO (czyli pozycjonowania w\u0142a\u015bnie) jest budowanie zaplecza, czyli tworzenie stron i warto\u015bciowych odno\u015bnik\u00f3w prowadz\u0105cych do witryny. Dzi\u015b przedstawimy, jak zbudowa\u0107 solidne zaplecze SEO, kt\u00f3re przyczyni si\u0119 do wzrostu pozycji Twojej strony w wynikach wyszukiwania. Na czym polega [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zbudowa\u0107 zaplecze SEO? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-zbudowac-zaplecze-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zbudowa\u0107 zaplecze SEO?\" \/>\n<meta property=\"og:description\" content=\"Pozycjonowanie stron internetowych to proces, kt\u00f3ry dla wielu przedsi\u0119biorc\u00f3w wydaje si\u0119 by\u0107 tajemniczy i skomplikowany. 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