{"id":9570,"date":"2023-10-20T09:33:15","date_gmt":"2023-10-20T07:33:15","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9570"},"modified":"2026-04-29T11:46:56","modified_gmt":"2026-04-29T09:46:56","slug":"above-the-fold-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/","title":{"rendered":"Above the Fold \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold.png\" alt=\"Sekcja Above the fold na stronie internetowej\" class=\"wp-image-9571 colorbox-9570 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czy zastanawiali\u015bcie si\u0119 kiedy\u015b, co sprawia, \u017ce niekt\u00f3re strony internetowe przyci\u0105gaj\u0105 uwag\u0119 odwiedzaj\u0105cych i sk\u0142aniaj\u0105 ich do d\u0142u\u017cszego przegl\u0105dania tre\u015bci, a inne wr\u0119cz odwrotnie? Kluczem do sukcesu mo\u017ce by\u0107 tajemnicze poj\u0119cie \u2013<\/strong> <strong>Above the Fold. W tym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, wyja\u015bniaj\u0105c jego znaczenie oraz wp\u0142yw na skuteczno\u015b\u0107 stron WWW.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Historia_Above_the_Fold\" >Historia Above the Fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Co_to_jest_Above_the_Fold_w_swiecie_cyfrowym\" >Co to jest Above the Fold w \u015bwiecie cyfrowym?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Jak_projektowac_Above_the_Fold\" >Jak projektowa\u0107 Above the Fold?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Above_the_Fold_i_uzytkownicy\" >Above the Fold i u\u017cytkownicy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Above_the_Fold_a_SEO\" >Above the Fold a SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/#Above_the_Fold_ATF_%E2%80%93_podsumowanie\" >Above the Fold (ATF) \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historia_Above_the_Fold\"><\/span>Historia Above the Fold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Termin Above the Fold wywodzi si\u0119 z bran\u017cy prasowej, gdzie odnosi\u0142 si\u0119 do g\u00f3rnej cz\u0119\u015bci pierwszej strony gazety, kt\u00f3ra by\u0142a widoczna, gdy gazeta by\u0142a z\u0142o\u017cona na p\u00f3\u0142. W\u0142a\u015bnie tam redaktorzy umieszczali najwa\u017cniejsze informacje i nag\u0142\u00f3wki, aby przyci\u0105gn\u0105\u0107 uwag\u0119 czytelnik\u00f3w i zach\u0119ci\u0107 ich do zakupu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\"  alt=\"Projektujemy, publikujemy i wspieramy strony internetowe dla firm. Sprawd\u017a &gt;&gt;&gt;\u00a0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_Above_the_Fold_w_swiecie_cyfrowym\"><\/span>Co to jest Above the Fold w \u015bwiecie cyfrowym?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wraz z rozwojem technologii i pojawieniem si\u0119 Internetu, termin ten zosta\u0142 zaadaptowany do \u015bwiata cyfrowego. W kontek\u015bcie stron internetowych <strong>Above the Fold odnosi si\u0119 do tego, co widzimy na ekranie bez konieczno\u015bci przewijania strony w d\u00f3\u0142<\/strong>. Podobnie jak w przypadku gazet, to w\u0142a\u015bnie ta cz\u0119\u015b\u0107 strony ma kluczowe znaczenie dla przyci\u0105gni\u0119cia uwagi u\u017cytkownik\u00f3w i zainteresowania ich tre\u015bci\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_projektowac_Above_the_Fold\"><\/span>Jak projektowa\u0107 Above the Fold?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie wykorzysta\u0107 przestrze\u0144 Above the Fold na swojej stronie, warto zastosowa\u0107 kilka sprawdzonych zasad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przede wszystkim nale\u017cy <strong>zadba\u0107 o atrakcyjny i czytelny uk\u0142ad graficzny<\/strong>, kt\u00f3ry zach\u0119ci u\u017cytkownika do dalszego eksplorowania witryny. Warto r\u00f3wnie\u017c umie\u015bci\u0107 w tej cz\u0119\u015bci <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">strony WWW<\/a> najwa\u017cniejsze informacje oraz elementy nawigacyjne, takie jak menu czy wyszukiwarka.<\/li>\n\n\n\n<li>Kolejnym istotnym aspektem jest umieszczenie w g\u00f3rnej cz\u0119\u015bci strony tzw. <strong>Call to Action<\/strong>, czyli wezwania do podj\u0119cia konkretnej akcji przez u\u017cytkownika. Mo\u017ce to by\u0107 np. przycisk zach\u0119caj\u0105cy do zapisu na newsletter, skorzystania z promocji czy dokonania zakupu. Wezwanie do dzia\u0142ania powinno by\u0107 widoczne i \u0142atwo dost\u0119pne, aby skutecznie prowadzi\u0107 u\u017cytkownika do zamierzonego celu.<\/li>\n\n\n\n<li>R\u00f3wnie\u017c warto pami\u0119ta\u0107 o <strong>optymalizacji strony pod k\u0105tem r\u00f3\u017cnych urz\u0105dze\u0144<\/strong> i rozdzielczo\u015bci ekran\u00f3w. W dobie powszechnego korzystania ze smartfon\u00f3w i tablet\u00f3w zagadnienie Above the Fold jest jeszcze bardziej istotne, poniewa\u017c na mniejszych ekranach dost\u0119pna przestrze\u0144 jest ograniczona. Dlatego warto zadba\u0107 o responsywno\u015b\u0107 strony oraz dostosowanie jej do potrzeb u\u017cytkownik\u00f3w r\u00f3\u017cnych urz\u0105dze\u0144.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Above_the_Fold_i_uzytkownicy\"><\/span>Above the Fold i u\u017cytkownicy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dlaczego Above the Fold jest tak wa\u017cne dla u\u017cytkownik\u00f3w? Ot\u00f3\u017c badania wykazuj\u0105, \u017ce <strong>wi\u0119kszo\u015b\u0107 os\u00f3b (oko\u0142o 80%) sp\u0119dza znaczn\u0105 cz\u0119\u015b\u0107 czasu na przegl\u0105daniu w\u0142a\u015bnie tej cz\u0119\u015bci strony<\/strong>, zanim zdecyduje si\u0119 na przewini\u0119cie w d\u00f3\u0142. To oznacza, \u017ce je\u015bli nie uda nam si\u0119 zainteresowa\u0107 u\u017cytkownika ju\u017c na pocz\u0105tku, istnieje du\u017ce prawdopodobie\u0144stwo, \u017ce opu\u015bci on nasz\u0105 stron\u0119 bez przeczytania reszty tre\u015bci.<\/p>\n\n\n\n<p>W zwi\u0105zku z tym, projektanci stron oraz copywriterzy (tw\u00f3rcy tre\u015bci) staraj\u0105 si\u0119 umie\u015bci\u0107 kluczowe informacje oraz elementy zach\u0119caj\u0105ce do dalszego czytania w\u0142a\u015bnie w obszarze Above the Fold. Zastosowanie atrakcyjnych grafik, czytelnych nag\u0142\u00f3wk\u00f3w oraz przyci\u0105gaj\u0105cych wzrok przycisk\u00f3w to tylko niekt\u00f3re ze strategii maj\u0105cych na celu zwi\u0119kszenie zaanga\u017cowania u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Above_the_Fold_a_SEO\"><\/span>Above the Fold a SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pozycjonowanie stron w wyszukiwarkach (SEO) to kolejny aspekt, kt\u00f3ry warto uwzgl\u0119dni\u0107 podczas projektowania obszaru Above the Fold. Wyszukiwarki internetowe, takie jak Google, oceniaj\u0105 strony pod k\u0105tem u\u017cyteczno\u015bci dla u\u017cytkownik\u00f3w, a jednym z czynnik\u00f3w wp\u0142ywaj\u0105cych na ocen\u0119 jest w\u0142a\u015bnie zawarto\u015b\u0107 widoczna bez przewijania strony.<\/p>\n\n\n\n<p>Optymalizacja <strong>Above the Fold mo\u017ce wp\u0142yn\u0105\u0107 na popraw\u0119 pozycji Twojej strony w wynikach wyszukiwania<\/strong>, dzi\u0119ki czemu przyci\u0105gniemy wi\u0119cej u\u017cytkownik\u00f3w. Warto zatem zadba\u0107 o to, aby tre\u015bci umieszczone w tej cz\u0119\u015bci strony by\u0142y warto\u015bciowe, unikalne i odpowiednio sformatowane. Ponadto nale\u017cy pami\u0119ta\u0107 o umieszczeniu wa\u017cnych s\u0142\u00f3w kluczowych w nag\u0142\u00f3wkach oraz pierwszych akapitach tekstu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Above_the_Fold_ATF_%E2%80%93_podsumowanie\"><\/span>Above the Fold (ATF) \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Above the Fold to poj\u0119cie, kt\u00f3re ma kluczowe znaczenie dla powodzenia strony internetowej. Zar\u00f3wno pod wzgl\u0119dem zainteresowania u\u017cytkownik\u00f3w, jak i pozycjonowania w wyszukiwarkach. Pami\u0119tajmy, \u017ce to w\u0142a\u015bnie <strong>pierwsze wra\u017cenie ma najwi\u0119kszy wp\u0142yw na decyzje u\u017cytkownik\u00f3w<\/strong>, dlatego warto zainwestowa\u0107 czas i wysi\u0142ek w stworzenie atrakcyjnego i funkcjonalnego obszaru Above the Fold.<\/p><div class=\"jangj69f2c7243fa1b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jangj69f2c7243fa1b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jangj69f2c7243fa1b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jangj69f2c7243fa1b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jangj69f2c7243fa1b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jangj69f2c7243fa1b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jrdsw69f2c7243f99b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jrdsw69f2c7243f99b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jrdsw69f2c7243f99b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jrdsw69f2c7243f99b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jrdsw69f2c7243f99b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jrdsw69f2c7243f99b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bhpuf69f2c7243f910\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bhpuf69f2c7243f910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bhpuf69f2c7243f910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bhpuf69f2c7243f910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bhpuf69f2c7243f910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bhpuf69f2c7243f910 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xxehz69f2c7243f8a5\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qmqex69f2c7243f838 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qmqex69f2c7243f838 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qmqex69f2c7243f838 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qmqex69f2c7243f838 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qmqex69f2c7243f838 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xyedi69f2c7243f7b4\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9570 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czy zastanawiali\u015bcie si\u0119 kiedy\u015b, co sprawia, \u017ce niekt\u00f3re strony internetowe przyci\u0105gaj\u0105 uwag\u0119 odwiedzaj\u0105cych i sk\u0142aniaj\u0105 ich do d\u0142u\u017cszego przegl\u0105dania tre\u015bci, a inne wr\u0119cz odwrotnie? Kluczem do sukcesu mo\u017ce by\u0107 tajemnicze poj\u0119cie \u2013 Above the Fold. W tym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, wyja\u015bniaj\u0105c jego znaczenie oraz wp\u0142yw na skuteczno\u015b\u0107 stron WWW. Historia Above the [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Above the Fold \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Above the Fold \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Czy zastanawiali\u015bcie si\u0119 kiedy\u015b, co sprawia, \u017ce niekt\u00f3re strony internetowe przyci\u0105gaj\u0105 uwag\u0119 odwiedzaj\u0105cych i sk\u0142aniaj\u0105 ich do d\u0142u\u017cszego przegl\u0105dania tre\u015bci, a inne wr\u0119cz odwrotnie? Kluczem do sukcesu mo\u017ce by\u0107 tajemnicze poj\u0119cie \u2013 Above the Fold. W tym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, wyja\u015bniaj\u0105c jego znaczenie oraz wp\u0142yw na skuteczno\u015b\u0107 stron WWW. Historia Above the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T07:33:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T09:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/above-the-fold.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Above the Fold \u2013 co to jest? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/above-the-fold-co-to-jest\/","og_locale":"pl_PL","og_type":"article","og_title":"Above the Fold \u2013 co to jest?","og_description":"Czy zastanawiali\u015bcie si\u0119 kiedy\u015b, co sprawia, \u017ce niekt\u00f3re strony internetowe przyci\u0105gaj\u0105 uwag\u0119 odwiedzaj\u0105cych i sk\u0142aniaj\u0105 ich do d\u0142u\u017cszego przegl\u0105dania tre\u015bci, a inne wr\u0119cz odwrotnie? 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