{"id":9574,"date":"2023-10-20T14:55:51","date_gmt":"2023-10-20T12:55:51","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9574"},"modified":"2023-10-20T14:55:53","modified_gmt":"2023-10-20T12:55:53","slug":"double-opt-in-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/","title":{"rendered":"Double Opt-in \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"9575\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg.jpg\" alt=\"Double Opt-in co to jest\" class=\"wp-image-9575 colorbox-9574 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/Double_Opt-in.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Coraz wi\u0119ksza liczba regulacji prawnych dotycz\u0105cych ochrony i przetwarzania danych osobowych sprawia, \u017ce ro\u015bnie \u015bwiadomo\u015b\u0107 internaut\u00f3w na temat ich prywatno\u015bci. To powoduje, \u017ce przedsi\u0119biorcy coraz cz\u0119\u015bciej zmagaj\u0105 si\u0119 z wyzwaniem dotycz\u0105cym legalnej i skutecznej komunikacji z klientami. Prowadzisz e-mail marketing? Wysy\u0142asz wiadomo\u015bci do swoich odbiorc\u00f3w? Jednym z rozwi\u0105za\u0144, kt\u00f3re mo\u017cesz zastosowa\u0107, jest standard Double Opt-in. W artykule przyjrzymy si\u0119 bli\u017cej temu mechanizmowi, om\u00f3wimy jego zalety i wady oraz por\u00f3wnamy go z alternatywnym podej\u015bciem, jakim jest Single Opt-in.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Co_to_jest_Double_Opt-in_i_czy_powinno_korzystac_sie_z_tej_funkcji\" >Co to jest Double Opt-in i czy powinno korzysta\u0107 si\u0119 z tej funkcji?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Jak_dziala_Double_Opt-in_czyli_konfigurowanie_podwojnej_zgody\" >Jak dzia\u0142a Double Opt-in, czyli konfigurowanie podw\u00f3jnej zgody?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Wskaznik_Double_Opt-in_%E2%80%93_korzysci_wdrozenia_a_przesylanie_maili_marketingowych\" >Wska\u017anik Double Opt-in \u2013 korzy\u015bci wdro\u017cenia a przesy\u0142anie maili marketingowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Wady_i_zalety_Double_Opt%E2%80%93in_przy_zbieraniu_zgod\" >Wady i zalety Double Opt\u2013in przy zbieraniu zg\u00f3d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Zalety_Double_Opt-in_i_czy_warto_stosowac_potwierdzenia_subskrypcji\" >Zalety Double Opt-in i czy warto stosowa\u0107 potwierdzenia subskrypcji?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Wady_Double_Opt-in\" >Wady Double Opt-in<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/#Double_czy_Single_Opt-in_%E2%80%93_co_wybrac\" >Double czy Single Opt-in \u2013 co wybra\u0107?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_Double_Opt-in_i_czy_powinno_korzystac_sie_z_tej_funkcji\"><\/span>Co to jest Double Opt-in i czy powinno korzysta\u0107 si\u0119 z tej funkcji?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy wiesz, co charakteryzuje skuteczny e-mail marketing w biznesie? B\u0119dzie to z pewno\u015bci\u0105 jako\u015b\u0107, dok\u0142adno\u015b\u0107 i zaufanie, kt\u00f3rym obdarzy\u0142 firm\u0119 u\u017cytkownik godz\u0105cy si\u0119 na otrzymywanie informacji handlowych. Cho\u0107 mo\u017cesz nie zdawa\u0107 sobie z tego sprawy, to istnieje narz\u0119dzie, kt\u00f3re mo\u017ce pom\u00f3c Ci zapewni\u0107 te trzy istotne cechy \u2013 a jest nim system Double Opt-in.<\/p>\n\n\n\n<p>Wykorzystanie tej funkcji <strong>to jeden z fundamentalnych krok\u00f3w, jakie podejmuj\u0105 firmy, aby budowa\u0107 skuteczne i autentyczne relacje z klientami<\/strong>. To praktyka, kt\u00f3ra zmienia spos\u00f3b, w jaki subskrybenci do\u0142\u0105czaj\u0105 do konkretnej listy mailingowej przedsi\u0119biorstwa.<\/p>\n\n\n\n<p>Czym jest Double Opt-in? To proces wykorzystywany w e-mail marketingu, kt\u00f3rego celem jest potwierdzenie, \u017ce osoba chc\u0105ca do\u0142\u0105czy\u0107 do listy subskrybent\u00f3w jest zainteresowana otrzymywaniem wiadomo\u015bci marketingowych od danej firmy. Dzi\u0119ki tej praktyce mo\u017cna unikn\u0105\u0107 sytuacji, w kt\u00f3rej internauta niechc\u0105cy trafia na list\u0119 odbiorc\u00f3w i otrzymuje na podany adres niepo\u017c\u0105dane e-maile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_Double_Opt-in_czyli_konfigurowanie_podwojnej_zgody\"><\/span>Jak dzia\u0142a Double Opt-in, czyli konfigurowanie podw\u00f3jnej zgody?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podstawowy mechanizm Double Opt-in polega na podw\u00f3jnej weryfikacji, czyli dwukrotnym potwierdzeniu subskrypcji przez osob\u0119 zainteresowan\u0105.<\/p>\n\n\n\n<p>Pierwsz\u0105 akcj\u0105 jest podanie adresu e-mail na stronie internetowej firmy lub w innym miejscu, gdzie zosta\u0142 dodany formularz zapisu do listy mailingowej. Nast\u0119pnie potencjalny subskrybent otrzymuje e-mail potwierdzaj\u0105cy zapis. W wiadomo\u015bci znajduje si\u0119 zazwyczaj link aktywacyjny lub przycisk, kt\u00f3ry nale\u017cy klikn\u0105\u0107, aby wyrazi\u0107 zgod\u0119 na otrzymywanie newsletter\u00f3w czy innych wiadomo\u015bci marketingowych.<\/p>\n\n\n\n<p>Jak wi\u0119c widzisz, system Double Opt-in wymaga od subskrybenta aktywnego udzia\u0142u w procesie potwierdzenia subskrypcji. Dzi\u0119ki temu mo\u017cna zweryfikowa\u0107, \u017ce osoba faktycznie chce do\u0142\u0105czy\u0107 do listy odbiorc\u00f3w i otrzymywa\u0107 informacje od firmy. Jest to wa\u017cne dla obu stron \u2013 przedsi\u0119biorstwo mo\u017ce zbudowa\u0107 jako\u015bciow\u0105 list\u0119 mailingow\u0105, a subskrybent nie otrzymuje niechcianych wiadomo\u015bci na adres mailowy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaznik_Double_Opt-in_%E2%80%93_korzysci_wdrozenia_a_przesylanie_maili_marketingowych\"><\/span>Wska\u017anik Double Opt-in \u2013 korzy\u015bci wdro\u017cenia a przesy\u0142anie maili marketingowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, czy warto wprowadzi\u0107 standard Double Opt-in do strategii komunikacji z odbiorcami? Oczywi\u015bcie, \u017ce tak! Taka strategia przynosi szereg korzy\u015bci, zar\u00f3wno dla nadawc\u00f3w, jak i samych u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Przede wszystkim pami\u0119taj, \u017ce <strong>model podw\u00f3jnej weryfikacji daje pewno\u015b\u0107, \u017ce osoby zapisane do listy odbiorc\u00f3w rzeczywi\u015bcie wyrazi\u0142y zgod\u0119 na otrzymywanie newsletter\u00f3w czy innych wiadomo\u015bci<\/strong>. Daje to podstaw\u0119 do twierdzenia, \u017ce budowanie bazy danych przebieg\u0142o w pe\u0142ni legalnie i zgodnie z obowi\u0105zuj\u0105cymi przepisami prawa. To mo\u017ce pom\u00f3c Ci np. w unikni\u0119ciu kar RODO.<\/p>\n\n\n\n<p>Nie mo\u017cna zapomina\u0107, \u017ce proces Double Opt-in pozwala na eliminacj\u0119 przypadkowych lub nieprawid\u0142owych kontakt\u00f3w z listy odbiorc\u00f3w. Uchronisz si\u0119 w ten spos\u00f3b przed wysy\u0142k\u0105 na nieistniej\u0105ce adresy e-mail. Dzi\u0119ki temu jako przedsi\u0119biorca mo\u017cesz skupi\u0107 si\u0119 na komunikacji z rzeczywi\u015bcie zainteresowanymi klientami, co przek\u0142ada si\u0119 w wi\u0119kszo\u015bci przypadk\u00f3w na lepsze wyniki kampanii marketingowych oraz wy\u017cszy wska\u017anik otwar\u0107 i klikni\u0119\u0107 w przesy\u0142anych wiadomo\u015bciach np. do odbiorc\u00f3w newslettera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_i_zalety_Double_Opt%E2%80%93in_przy_zbieraniu_zgod\"><\/span>Wady i zalety Double Opt\u2013in przy zbieraniu zg\u00f3d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak dzia\u0142a Double Opt-in. Czas pozna\u0107 konkretne korzy\u015bci i problemy zwi\u0105zane z zastosowaniem podw\u00f3jnej weryfikacji adresu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_Double_Opt-in_i_czy_warto_stosowac_potwierdzenia_subskrypcji\"><\/span>Zalety Double Opt-in i czy warto stosowa\u0107 potwierdzenia subskrypcji?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co dzia\u0142a na korzy\u015b\u0107 Double Opt-in? Uzyskanie podw\u00f3jnej zgody u\u017cytkownika na przesy\u0142anie maili marketingowych to spos\u00f3b na uzyskanie wi\u0119kszej pewno\u015bci co do legalno\u015bci bazy danych, kt\u00f3ra sk\u0142ada si\u0119 z os\u00f3b rzeczywi\u015bcie zainteresowanych ofert\u0105 firmy. Proces pozwala upewni\u0107 si\u0119, \u017ce subskrybent wyrazi\u0142 zgod\u0119 \u015bwiadomie i dobrowolnie. Dzi\u0119ki takiej weryfikacji adres\u00f3w przedsi\u0119biorcy mog\u0105 by\u0107 pewni, \u017ce ich wiadomo\u015bci trafi\u0105 do odbiorc\u00f3w, kt\u00f3rzy faktycznie chc\u0105 je otrzymywa\u0107.<\/p>\n\n\n\n<p>Wszystko to sprawia, \u017ce prawdopodobie\u0144stwo wysokiej skuteczno\u015bci kampanii marketingowej jest znacznie wi\u0119ksze ni\u017c w przypadku listy subskrybent\u00f3w zgromadzonych w oparciu o metod\u0119 Single Opt-in (o tym w dalszej cz\u0119\u015bci tekstu). Ale to jeszcze nie wszystko! Warto wykorzystywa\u0107 Double Opt-in, poniewa\u017c pozytywnie wp\u0142ynie to na wizerunek firmy i umo\u017cliwi uzyskanie bardziej precyzyjnych danych na temat efekt\u00f3w prowadzonych dzia\u0142a\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_Double_Opt-in\"><\/span>Wady Double Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rozwa\u017casz stosowanie metody Double Opt-in? Pami\u0119taj, \u017ce wymaganie podw\u00f3jnej zgody \u2013 najpierw poprzez podanie w formularzu zapisu swojego adresu e-mail, a nast\u0119pnie deklaruj\u0105c decyzj\u0119, klikaj\u0105c link w wiadomo\u015bci potwierdzaj\u0105cej subskrypcj\u0119 \u2013 mo\u017ce okaza\u0107 si\u0119 dla u\u017cytkownik\u00f3w procesem czasoch\u0142onnym i skomplikowanym. Mo\u017ce to skutkowa\u0107 np. mniejszym zainteresowaniem zapisem do newslettera. Jak widzisz, taka metoda rejestracji ma te\u017c wady. &nbsp;&nbsp;<\/p>\n\n\n\n<p>Ponadto istnieje ryzyko, \u017ce wiadomo\u015bci zawieraj\u0105ce link potwierdzaj\u0105cy subskrypcj\u0119 trafi\u0105 do folderu ze spamem lub zostan\u0105 przypadkowo usuni\u0119te przez odbiorc\u00f3w newslettera. Taka sytuacja mo\u017ce uniemo\u017cliwi\u0107 wyra\u017cenie zgody potencjalnego klienta na zapisanie si\u0119 do listy mailingowej, co z kolei mo\u017ce prowadzi\u0107 do utraty mo\u017cliwo\u015bci otrzymywania wiadomo\u015bci.<\/p>\n\n\n\n<p>Musisz wi\u0119c pami\u0119ta\u0107, \u017ce model Double Opt-in ma zar\u00f3wno swoje zalety, jak i wady. Zanim podejmiesz decyzj\u0119 o wyborze tej metody rejestracji klient\u00f3w do listy marketingowej, musisz dok\u0142adnie przeanalizowa\u0107 specyfik\u0119 swojej dzia\u0142alno\u015bci oraz oczekiwania odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double_czy_Single_Opt-in_%E2%80%93_co_wybrac\"><\/span>Double czy Single Opt-in \u2013 co wybra\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do pozyskiwania subskrybent\u00f3w najcz\u0119\u015bciej stosowane s\u0105 dwie metody Single i Double Opt-in.<\/p>\n\n\n\n<p>Opisali\u015bmy ju\u017c dok\u0142adnie jeden z tych modeli, dzi\u0119ki czemu wiesz, \u017ce <strong>proces Double Opt-in jest czasoch\u0142onny, ale niesie ze sob\u0105 wiele korzy\u015bci<\/strong>. Przede wszystkim eliminuje ryzyko pozyskiwania nie\u015bwiadomych subskrybent\u00f3w oraz przypadkowych adres\u00f3w email.<\/p>\n\n\n\n<p>Z pewno\u015bci\u0105 chcesz si\u0119 wiec dowiedzie\u0107, co to jest Single Opt-in? Ten system polega na jednokrotnym potwierdzeniu adresu i ch\u0119ci otrzymywania wiadomo\u015bci od nadawcy poprzez podanie w formularzu na stronie internetowej wymaganych informacji. Ten spos\u00f3b wyra\u017cenia zgody jest prostszy i szybszy, jednak niesie ze sob\u0105 wi\u0119ksze ryzyko pozyskania nieodpowiednich odbiorc\u00f3w.<\/p>\n\n\n\n<p>Wiedz\u0105c, czym jest Single Opt-in, mo\u017cesz chcie\u0107 postawi\u0107 na prostsze z rozwi\u0105za\u0144, ale pami\u0119taj, \u017ce wraz z pozyskaniem du\u017cej liczby przypadkowych subskrybent\u00f3w, maleje skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych. Co wi\u0119cej, w przypadku naruszenia prywatno\u015bci odbiorc\u00f3w, Twoja firma mo\u017ce ponie\u015b\u0107 powa\u017cne konsekwencje prawne.<\/p>\n\n\n\n<p>Dlatego te\u017c, je\u015bli zale\u017cy Ci na prowadzeniu skutecznego e-mail marketingu i budowaniu warto\u015bciowej bazy danych, to warto u\u017cywa\u0107 Double Opt-in i po\u015bwi\u0119ci\u0107 troch\u0119 wi\u0119cej czasu na pozyskanie zgody u\u017cytkownika. W ten spos\u00f3b unikniesz niepotrzebnego ryzyka i zbudujesz list\u0119 subskrybent\u00f3w, kt\u00f3rej warto\u015b\u0107 b\u0119dzie przek\u0142ada\u0107 si\u0119 na realne korzy\u015bci dla Twojej firmy. Mo\u017cesz skorzysta\u0107 w tym celu z pomocy WeNet. Doradcy internetowi pomog\u0105 Ci wykorzysta\u0107 potencja\u0142 e-mail marketingu. Wype\u0142nij formularz na stronie i poznaj szczeg\u00f3\u0142y.<\/p><div class=\"xehti69f2c71d5ebb8\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xehti69f2c71d5ebb8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xehti69f2c71d5ebb8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xehti69f2c71d5ebb8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xehti69f2c71d5ebb8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xehti69f2c71d5ebb8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tpczd69f2c71d5eb3c\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tpczd69f2c71d5eb3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tpczd69f2c71d5eb3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tpczd69f2c71d5eb3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tpczd69f2c71d5eb3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tpczd69f2c71d5eb3c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lfmio69f2c71d5eabd\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lfmio69f2c71d5eabd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lfmio69f2c71d5eabd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lfmio69f2c71d5eabd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lfmio69f2c71d5eabd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lfmio69f2c71d5eabd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvxvu69f2c71d5ea42\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9574 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 24.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            1\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coraz wi\u0119ksza liczba regulacji prawnych dotycz\u0105cych ochrony i przetwarzania danych osobowych sprawia, \u017ce ro\u015bnie \u015bwiadomo\u015b\u0107 internaut\u00f3w na temat ich prywatno\u015bci. To powoduje, \u017ce przedsi\u0119biorcy coraz cz\u0119\u015bciej zmagaj\u0105 si\u0119 z wyzwaniem dotycz\u0105cym legalnej i skutecznej komunikacji z klientami. Prowadzisz e-mail marketing? Wysy\u0142asz wiadomo\u015bci do swoich odbiorc\u00f3w? Jednym z rozwi\u0105za\u0144, kt\u00f3re mo\u017cesz zastosowa\u0107, jest standard Double Opt-in. [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[],"class_list":["post-9574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Opt-in \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/double-opt-in-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double Opt-in \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Coraz wi\u0119ksza liczba regulacji prawnych dotycz\u0105cych ochrony i przetwarzania danych osobowych sprawia, \u017ce ro\u015bnie \u015bwiadomo\u015b\u0107 internaut\u00f3w na temat ich prywatno\u015bci. 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