{"id":9585,"date":"2023-10-23T15:09:48","date_gmt":"2023-10-23T13:09:48","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9585"},"modified":"2026-04-28T12:17:43","modified_gmt":"2026-04-28T10:17:43","slug":"wskaznik-nps-jaki-wynik-jest-odpowiedni","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/","title":{"rendered":"Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest.png\" alt=\"Wska\u017anik lojalno\u015bci klient\u00f3w NPS\" class=\"wp-image-9586 colorbox-9585 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w utrzymaniu klient\u00f3w i zwi\u0119kszeniu lojalno\u015bci, jest wska\u017anik NPS (Net Promoter Score). Czym jest NPS i jaki wynik tego wska\u017anika jest odpowiedni dla Twojego biznesu? W tym wpisie poruszmy te tematy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Czym_jest_wskaznik_NPS\" >Czym jest wska\u017anik NPS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Jak_interpretowac_wynik_NPS\" >Jak interpretowa\u0107 wynik NPS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Jak_obliczyc_wskaznik_NPS_Krok_po_kroku\" >Jak obliczy\u0107 wska\u017anik NPS? Krok po kroku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Jaki_wynik_jest_odpowiedni\" >Jaki wynik jest odpowiedni?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Czynniki_wplywajace_na_NPS\" >Czynniki wp\u0142ywaj\u0105ce na NPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Jak_zwiekszyc_wskaznik_NPS\" >Jak zwi\u0119kszy\u0107 wska\u017anik NPS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Bledy_mierzenia_NPS\" >B\u0142\u0119dy mierzenia NPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/#Badania_NPS_%E2%80%93_podsumowanie\" >Badania NPS \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_wskaznik_NPS\"><\/span>Czym jest wska\u017anik NPS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wska\u017anik NPS to metoda pomiaru lojalno\u015bci klient\u00f3w opracowana przez Fredericka F. Reichhelda, Baina &amp; Company oraz Satmetrix Systems. Jest to <strong>prosta i szybka metoda badania satysfakcji klient\u00f3w<\/strong>, kt\u00f3ra polega na zadaniu jednego pytania \u2013 &#8220;jak bardzo prawdopodobne jest, \u017ce poleciliby Pa\u0144stwo nasz\u0105 firm\u0119 swoim znajomym czy rodzinie?&#8221;. Klienci oceniaj\u0105 swoj\u0105 odpowied\u017a na skali od 0 do 10, gdzie 0 oznacza \u201ena pewno bym nie poleci\u0142\/a\u201d, a 10 \u2013 \u201ezdecydowanie bym poleci\u0142\/a\u201d.<strong><\/strong><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_interpretowac_wynik_NPS\"><\/span>Jak interpretowa\u0107 wynik NPS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otrzymane wyniki mo\u017cna podzieli\u0107 na trzy grupy, kt\u00f3re okre\u015blaj\u0105 nastawienie klient\u00f3w do firmy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klienci, kt\u00f3rzy ocenili firm\u0119 na <strong>9 lub 10<\/strong>, s\u0105 uwa\u017cani za <strong>Promotor\u00f3w<\/strong> \u2013 s\u0105 zadowoleni z oferty firmy i ch\u0119tnie j\u0105 polecaj\u0105.<\/li>\n\n\n\n<li>Osoby, kt\u00f3re oceni\u0142y firm\u0119 na <strong>7 lub 8<\/strong>, to <strong>Neutralni<\/strong> \u2013 s\u0105 zadowoleni, ale niekoniecznie b\u0119d\u0105 poleca\u0107 firm\u0119 innym.<\/li>\n\n\n\n<li>Natomiast klienci, kt\u00f3rzy wystawili ocen\u0119<strong> poni\u017cej 6<\/strong>, s\u0105 <strong>Krytykami marki<\/strong> (Detraktorzy) \u2013 s\u0105 niezadowoleni i mog\u0105 negatywnie wp\u0142yn\u0105\u0107 na wizerunek firmy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_obliczyc_wskaznik_NPS_Krok_po_kroku\"><\/span>Jak obliczy\u0107 wska\u017anik NPS? Krok po kroku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obliczenie wska\u017anika NPS jest stosunkowo proste i sk\u0142ada si\u0119 z kilku etap\u00f3w. Przedstawiamy je poni\u017cej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Krok 1. Przeprowadzenie badania<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Aby obliczy\u0107 wska\u017anik NPS, nale\u017cy przeprowadzi\u0107 badanie w\u015br\u00f3d klient\u00f3w, zadaj\u0105c im pytanie o prawdopodobie\u0144stwo polecenia firmy. Mo\u017cna to zrobi\u0107 na r\u00f3\u017cne sposoby \u2013 np. poprzez ankiety online, telefoniczne lub bezpo\u015brednie rozmowy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Krok 2. Przypisanie klient\u00f3w do grup<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nast\u0119pnie nale\u017cy podzieli\u0107 klient\u00f3w na trzy grupy, w zale\u017cno\u015bci od ich odpowiedzi na pytanie o prawdopodobie\u0144stwo polecenia firmy. Jak wspomnieli\u015bmy, grupy te to Promotorzy (ocena 9\u201310), Neutralni (ocena 7\u20138) oraz Detraktorzy (Krytycy)(ocena 0\u20136).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Krok 3. Obliczenie procentowego udzia\u0142u ka\u017cdej grupy<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Po przypisaniu klient\u00f3w do odpowiednich grup nale\u017cy obliczy\u0107 procentowy udzia\u0142 ka\u017cdej z nich w og\u00f3lnej liczbie respondent\u00f3w. Na przyk\u0142ad, je\u015bli w badaniu wzi\u0119\u0142o udzia\u0142 100 os\u00f3b, a Promotor\u00f3w by\u0142o 60, Neutralnych \u2013 30, a Krytyk\u00f3w \u2013 10, to procentowy udzia\u0142 tych grup wynosi odpowiednio 60%, 30% i 10%.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Krok 4. Obliczenie wska\u017anika NPS<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wska\u017anik NPS oblicza si\u0119, odejmuj\u0105c procentowy udzia\u0142 Krytyk\u00f3w od procentowego udzia\u0142u Promotor\u00f3w. W naszym przyk\u0142adzie wska\u017anik NPS wynosi\u0142by wi\u0119c 60% &#8211; 10% = 50%. Warto\u015b\u0107 wska\u017anika NPS mo\u017ce waha\u0107 si\u0119 od -100 (wszyscy klienci s\u0105 Krytykami) do +100 (wszyscy klienci s\u0105 Promotorami).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_wynik_jest_odpowiedni\"><\/span>Jaki wynik jest odpowiedni?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie ma jednoznacznej odpowiedzi na to pytanie, gdy\u017c odpowiedni wynik zale\u017cy od wielu czynnik\u00f3w, takich jak bran\u017ca, w kt\u00f3rej dzia\u0142a firma, konkurencja czy oczekiwania klient\u00f3w. Warto jednak pami\u0119ta\u0107, \u017ce <strong>\u015bredni wynik NPS dla firm z r\u00f3\u017cnych sektor\u00f3w wynosi oko\u0142o +30<\/strong>. Przedsi\u0119biorstwa z wynikiem powy\u017cej +50 uwa\u017cane s\u0105 za lider\u00f3w rynku, natomiast te z wynikiem poni\u017cej 0 maj\u0105 powa\u017cne problemy z lojalno\u015bci\u0105 klient\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czynniki_wplywajace_na_NPS\"><\/span>Czynniki wp\u0142ywaj\u0105ce na NPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warto\u015b\u0107 wska\u017anika NPS mo\u017ce by\u0107 zr\u00f3\u017cnicowana w zale\u017cno\u015bci od wielu czynnik\u00f3w. Przede wszystkim, warto zwr\u00f3ci\u0107 uwag\u0119 na specyfik\u0119 bran\u017cy, w kt\u00f3rej dzia\u0142amy. <strong>W niekt\u00f3rych sektorach, takich jak telekomunikacja czy bankowo\u015b\u0107, warto\u015bci NPS mog\u0105 by\u0107 ni\u017csze<\/strong> ze wzgl\u0119du na og\u00f3lnie ni\u017csz\u0105 lojalno\u015b\u0107 klient\u00f3w.<\/p>\n\n\n\n<p>Innym istotnym czynnikiem wp\u0142ywaj\u0105cym na warto\u015b\u0107 NPS jest jako\u015b\u0107 obs\u0142ugi klienta. Szybko\u015b\u0107 reakcji na zg\u0142oszenia, kompetencje pracownik\u00f3w oraz ich empatia to elementy, kt\u00f3re maj\u0105 bezpo\u015bredni wp\u0142yw na zadowolenie klienta i jego gotowo\u015b\u0107 do polecania naszej firmy innym.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zwiekszyc_wskaznik_NPS\"><\/span>Jak zwi\u0119kszy\u0107 wska\u017anik NPS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poprawa NPS nie jest zadaniem \u0142atwym, ale mo\u017cliwym do osi\u0105gni\u0119cia. Przede wszystkim warto zwr\u00f3ci\u0107 uwag\u0119 na opinie Krytyk\u00f3w oraz Pasywnych klient\u00f3w i <strong>spr\u00f3bowa\u0107 zrozumie\u0107, co sprawia, \u017ce s\u0105 niezadowoleni<\/strong>.<\/p>\n\n\n\n<p>Nast\u0119pnie mo\u017cna wprowadzi\u0107 zmiany w ofercie czy obs\u0142udze klienta, kt\u00f3re maj\u0105 na celu zwi\u0119kszenie satysfakcji klient\u00f3w. Wa\u017cne jest tak\u017ce monitorowanie wyniku na bie\u017c\u0105co oraz analiza jego zmian w czasie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bledy_mierzenia_NPS\"><\/span>B\u0142\u0119dy mierzenia NPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przed przyst\u0105pieniem do analizy wynik\u00f3w NPS, warto zwr\u00f3ci\u0107 uwag\u0119 na potencjalne b\u0142\u0119dy mierzenia, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na ko\u0144cowy rezultat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierwszym z nich jest <strong>niew\u0142a\u015bciwy dob\u00f3r pr\u00f3by badawczej<\/strong>. Aby uzyska\u0107 wiarygodne wyniki, konieczne jest uwzgl\u0119dnienie szerokiego spektrum klient\u00f3w \u2013 zar\u00f3wno tych zadowolonych, jak i niezadowolonych z naszych us\u0142ug.<\/li>\n\n\n\n<li>Kolejnym b\u0142\u0119dem mo\u017ce by\u0107 <strong>brak anonimowo\u015bci badania<\/strong>. Je\u015bli klienci obawiaj\u0105 si\u0119 negatywnych konsekwencji wyra\u017cenia swojej opinii, mog\u0105 nie by\u0107 w pe\u0142ni szczerzy w swoich odpowiedziach. Warto wi\u0119c zadba\u0107 o to, aby uczestnicy badania czuli si\u0119 swobodnie i pewnie.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Badania_NPS_%E2%80%93_podsumowanie\"><\/span>Badania NPS \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wska\u017anik NPS mo\u017ce by\u0107 cennym narz\u0119dziem dla przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 zrozumie\u0107 swoich klient\u00f3w i poprawi\u0107 ich lojalno\u015b\u0107. Pami\u0119taj jednak, \u017ce <strong>NPS to tylko jeden z wielu wska\u017anik\u00f3w, kt\u00f3re warto stosowa\u0107 w biznesie<\/strong>. Niezale\u017cnie od wyniku NPS, warto\u015bci\u0105 nadrz\u0119dn\u0105 powinno by\u0107 d\u0105\u017cenie do ci\u0105g\u0142ego doskonalenia swojej oferty oraz obs\u0142ugi klienta.<\/p><div class=\"poeox69f5c56b3ac9d\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ajdmo69f5c56b3ab20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ajdmo69f5c56b3ab20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ajdmo69f5c56b3ab20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ajdmo69f5c56b3ab20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ajdmo69f5c56b3ab20 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lryjj69f5c56b3aab0\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lryjj69f5c56b3aab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lryjj69f5c56b3aab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lryjj69f5c56b3aab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lryjj69f5c56b3aab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lryjj69f5c56b3aab0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ceqks69f5c56b3aa35\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ceqks69f5c56b3aa35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ceqks69f5c56b3aa35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ceqks69f5c56b3aa35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ceqks69f5c56b3aa35 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ceqks69f5c56b3aa35 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rpeza69f5c56b3a9bc\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rpeza69f5c56b3a9bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rpeza69f5c56b3a9bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rpeza69f5c56b3a9bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rpeza69f5c56b3a9bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rpeza69f5c56b3a9bc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xdewe69f5c56b3a941\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xdewe69f5c56b3a941 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xdewe69f5c56b3a941 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xdewe69f5c56b3a941 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xdewe69f5c56b3a941 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xdewe69f5c56b3a941 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tgrvp69f5c56b3a8c5\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tgrvp69f5c56b3a8c5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tgrvp69f5c56b3a8c5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tgrvp69f5c56b3a8c5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tgrvp69f5c56b3a8c5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tgrvp69f5c56b3a8c5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rfpmy69f5c56b3a848\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rfpmy69f5c56b3a848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rfpmy69f5c56b3a848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rfpmy69f5c56b3a848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rfpmy69f5c56b3a848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rfpmy69f5c56b3a848 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ebkcw69f5c56b3a7c3\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9585 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ebkcw69f5c56b3a7c3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ebkcw69f5c56b3a7c3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ebkcw69f5c56b3a7c3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ebkcw69f5c56b3a7c3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ebkcw69f5c56b3a7c3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9585&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w utrzymaniu klient\u00f3w i zwi\u0119kszeniu lojalno\u015bci, jest wska\u017anik NPS (Net Promoter Score). Czym jest NPS i jaki wynik tego wska\u017anika jest odpowiedni dla Twojego biznesu? W tym wpisie poruszmy te tematy. Czym jest wska\u017anik NPS? Wska\u017anik NPS to metoda pomiaru lojalno\u015bci klient\u00f3w opracowana przez Fredericka F. Reichhelda, Baina &amp; [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[632],"tags":[],"class_list":["post-9585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacja-z-klientem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni?\" \/>\n<meta property=\"og:description\" content=\"Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w utrzymaniu klient\u00f3w i zwi\u0119kszeniu lojalno\u015bci, jest wska\u017anik NPS (Net Promoter Score). Czym jest NPS i jaki wynik tego wska\u017anika jest odpowiedni dla Twojego biznesu? W tym wpisie poruszmy te tematy. Czym jest wska\u017anik NPS? Wska\u017anik NPS to metoda pomiaru lojalno\u015bci klient\u00f3w opracowana przez Fredericka F. Reichhelda, Baina &amp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T13:09:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T10:17:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/NPS-co-to-jest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/wskaznik-nps-jaki-wynik-jest-odpowiedni\/","og_locale":"pl_PL","og_type":"article","og_title":"Wska\u017anik NPS \u2013 jaki wynik jest odpowiedni?","og_description":"Jednym z narz\u0119dzi, kt\u00f3re mo\u017ce pom\u00f3c w utrzymaniu klient\u00f3w i zwi\u0119kszeniu lojalno\u015bci, jest wska\u017anik NPS (Net Promoter Score). Czym jest NPS i jaki wynik tego wska\u017anika jest odpowiedni dla Twojego biznesu? W tym wpisie poruszmy te tematy. Czym jest wska\u017anik NPS? Wska\u017anik NPS to metoda pomiaru lojalno\u015bci klient\u00f3w opracowana przez Fredericka F. 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