{"id":9592,"date":"2023-10-25T14:31:22","date_gmt":"2023-10-25T12:31:22","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9592"},"modified":"2026-04-28T09:56:16","modified_gmt":"2026-04-28T07:56:16","slug":"czym-sa-tagi-utm","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/","title":{"rendered":"Czym s\u0105 tagi UTM?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm.png\" alt=\"Zastosowanie tag\u00f3w UTM\" class=\"wp-image-9593 colorbox-9592 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wirtualna przestrze\u0144 oferuje nieograniczone mo\u017cliwo\u015bci dotarcia do klient\u00f3w, promocji produkt\u00f3w czy us\u0142ug, a tak\u017ce pozyskiwania nowych partner\u00f3w biznesowych. Jednak aby w pe\u0142ni wykorzysta\u0107 potencja\u0142 marketingu internetowego, warto zrozumie\u0107 i nauczy\u0107 si\u0119 korzysta\u0107 z narz\u0119dzi, kt\u00f3re pomog\u0105 nam analizowa\u0107 efektywno\u015b\u0107 naszych dzia\u0142a\u0144. Jednym z takich narz\u0119dzi s\u0105 tagi UTM.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Tagi_UTM_%E2%80%93_co_to_jest\" >Tagi UTM \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Dlaczego_warto_korzystac_z_tagow_UTM\" >Dlaczego warto korzysta\u0107 z tag\u00f3w UTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Jak_korzystac_z_kodow_UTM_Lista_parametrow_UTM\" >Jak korzysta\u0107 z kod\u00f3w UTM? Lista parametr\u00f3w UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Czym_jest_generator_UTM\" >Czym jest generator UTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Dane_zbierane_przez_adresy_URL\" >Dane zbierane przez adresy URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/#Tagowanie_linkow_%E2%80%93_podsumowanie\" >Tagowanie link\u00f3w \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tagi_UTM_%E2%80%93_co_to_jest\"><\/span>Tagi UTM \u2013 co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tagi UTM (Urchin Tracking Module) to specjalne parametry dodawane do adres\u00f3w URL, kt\u00f3re <strong>pozwalaj\u0105 na \u015bledzenie efektywno\u015bci kampanii marketingowych<\/strong> w narz\u0119dziach analitycznych, takich jak Google Analytics. Dzi\u0119ki nim mo\u017cesz zbiera\u0107 informacje na temat \u017ar\u00f3de\u0142 ruchu na stronie internetowej oraz monitorowa\u0107 zachowania u\u017cytkownik\u00f3w pochodz\u0105cych z r\u00f3\u017cnych kana\u0142\u00f3w promocyjnych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_korzystac_z_tagow_UTM\"><\/span>Dlaczego warto korzysta\u0107 z tag\u00f3w UTM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wyobra\u017a sobie sytuacj\u0119, w kt\u00f3rej prowadzisz kampani\u0119 reklamow\u0105 swojej firmy w mediach spo\u0142eczno\u015bciowych, wysy\u0142asz newsletter do swoich klient\u00f3w oraz prowadzisz bloga, na kt\u00f3rym regularnie publikujesz warto\u015bciowe tre\u015bci. Jak w takim przypadku sprawdzi\u0107, kt\u00f3ry z tych kana\u0142\u00f3w przynosi najwi\u0119ksze korzy\u015bci? Odpowied\u017a brzmi \u2013 za pomoc\u0105 tag\u00f3w UTM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tagi UTM <strong>pozwalaj\u0105 na szczeg\u00f3\u0142owe okre\u015blenie \u017ar\u00f3de\u0142 ruchu na Twojej stronie<\/strong>. Dzi\u0119ki nim mo\u017cesz dowiedzie\u0107 si\u0119, ile os\u00f3b odwiedzi\u0142o witryn\u0119 po klikni\u0119ciu w link zawarty w newsletterze, a ile trafi\u0142o do nas z medi\u00f3w spo\u0142eczno\u015bciowych czy bezpo\u015brednio z wyszukiwarki internetowej. W ten spos\u00f3b mo\u017cesz precyzyjnie oceni\u0107 efektywno\u015b\u0107 poszczeg\u00f3lnych dzia\u0142a\u0144 i zoptymalizowa\u0107 strategi\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_korzystac_z_kodow_UTM_Lista_parametrow_UTM\"><\/span>Jak korzysta\u0107 z kod\u00f3w UTM? Lista parametr\u00f3w UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tworzenie tag\u00f3w UTM jest stosunkowo proste i nie wymaga specjalistycznej wiedzy. Wystarczy doda\u0107 odpowiednie parametry do adresu URL, kt\u00f3ry chcemy monitorowa\u0107. Istnieje pi\u0119\u0107 podstawowych parametr\u00f3w UTM, kt\u00f3re mo\u017cemy wykorzysta\u0107 w celu analizy ruchu na naszej stronie internetowej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0105 to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>parametr utm_source \u2013 informuje o \u017ar\u00f3dle ruchu, np. facebook, google, newsletter;<\/li>\n\n\n\n<li>parametr utm_medium \u2013 okre\u015bla medium, przez kt\u00f3re u\u017cytkownik trafi\u0142 na stron\u0119, np. email, social_media, organic_search;<\/li>\n\n\n\n<li>parametr utm_campaign \u2013 pozwala zidentyfikowa\u0107 konkretn\u0105 kampani\u0119 marketingow\u0105, np. promocja_wakacyjna, nowa_kolekcja;<\/li>\n\n\n\n<li>parametr utm_term \u2013 stosowany g\u0142\u00f3wnie w przypadku kampanii p\u0142atnych, pozwala okre\u015bli\u0107 s\u0142owa kluczowe, kt\u00f3re generuj\u0105 ruch;<\/li>\n\n\n\n<li>parametr utm_content \u2013 umo\u017cliwia rozr\u00f3\u017cnienie r\u00f3\u017cnych tre\u015bci promocyjnych w ramach tej samej kampanii, np. baner_reklamowy, link_w_tek\u015bcie.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Przyk\u0142ad u\u017cycia tag\u00f3w UTM mo\u017ce wygl\u0105da\u0107 nast\u0119puj\u0105co. Za\u0142\u00f3\u017cmy, \u017ce prowadzisz kampani\u0119 promocyjn\u0105 swojej nowej kolekcji ubra\u0144 na Facebooku. Tw\u00f3j link do strony z ofert\u0105 mo\u017ce wygl\u0105da\u0107 tak:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/twoja strona.pl\/nowa_kolekcja?utm_source=facebook&amp;utm_medium=social_media&amp;utm_campaign=nowa_kolekcja<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki temu b\u0119dziesz m\u00f3g\u0142 dok\u0142adnie przeanalizowa\u0107 ruch generowany przez t\u0119 konkretn\u0105 kampani\u0119 i optymalizowa\u0107 swoje dzia\u0142ania marketingowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_generator_UTM\"><\/span>Czym jest generator UTM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generator UTM to narz\u0119dzie, kt\u00f3re pozwala na automatyczne generowanie link\u00f3w URL z odpowiednimi parametrami UTM. Jest to niezwykle przydatne rozwi\u0105zanie dla przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 zaoszcz\u0119dzi\u0107 czas oraz unikn\u0105\u0107 b\u0142\u0119d\u00f3w podczas tworzenia link\u00f3w z tagami UTM. Istnieje wiele generator\u00f3w UTM dost\u0119pnych online, a jednym z najpopularniejszych jest <strong>Google URL Builder<\/strong>.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dane_zbierane_przez_adresy_URL\"><\/span>Dane zbierane przez adresy URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dane zbierane przez adresy URL z tagami UTM mo\u017cna analizowa\u0107 za pomoc\u0105 r\u00f3\u017cnych narz\u0119dzi, takich jak <strong>Google Analytics<\/strong> czy <strong>Adobe Analytics<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tagowanie_linkow_%E2%80%93_podsumowanie\"><\/span>Tagowanie link\u00f3w \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tagi UTM to niezwykle przydatne narz\u0119dzie, kt\u00f3re pozwala na monitorowanie ruchu na stronie internetowej oraz analizowanie skuteczno\u015bci poszczeg\u00f3lnych kampanii reklamowych. <strong>Dzi\u0119ki nim przedsi\u0119biorcy mog\u0105 lepiej zrozumie\u0107 potrzeby i oczekiwania swoich klient\u00f3w<\/strong> oraz zoptymalizowa\u0107 swoje dzia\u0142ania marketingowe, co przek\u0142ada si\u0119 na wi\u0119ksz\u0105 efektywno\u015b\u0107 i lepsze wyniki sprzeda\u017cy.<\/p><div class=\"rukoe6a2e2a8781b73\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rukoe6a2e2a8781b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rukoe6a2e2a8781b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rukoe6a2e2a8781b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rukoe6a2e2a8781b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rukoe6a2e2a8781b73 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pzmsx6a2e2a8781af9\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pzmsx6a2e2a8781af9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pzmsx6a2e2a8781af9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pzmsx6a2e2a8781af9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pzmsx6a2e2a8781af9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pzmsx6a2e2a8781af9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bdzil6a2e2a8781a74\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bdzil6a2e2a8781a74 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bdzil6a2e2a8781a74 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bdzil6a2e2a8781a74 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bdzil6a2e2a8781a74 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bdzil6a2e2a8781a74 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qhcvw6a2e2a87819fd\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qhcvw6a2e2a87819fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qhcvw6a2e2a87819fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qhcvw6a2e2a87819fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qhcvw6a2e2a87819fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qhcvw6a2e2a87819fd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kyzgr6a2e2a8781982\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kyzgr6a2e2a8781982 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kyzgr6a2e2a8781982 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kyzgr6a2e2a8781982 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kyzgr6a2e2a8781982 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kyzgr6a2e2a8781982 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ojptf6a2e2a8781901\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9592 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wirtualna przestrze\u0144 oferuje nieograniczone mo\u017cliwo\u015bci dotarcia do klient\u00f3w, promocji produkt\u00f3w czy us\u0142ug, a tak\u017ce pozyskiwania nowych partner\u00f3w biznesowych. Jednak aby w pe\u0142ni wykorzysta\u0107 potencja\u0142 marketingu internetowego, warto zrozumie\u0107 i nauczy\u0107 si\u0119 korzysta\u0107 z narz\u0119dzi, kt\u00f3re pomog\u0105 nam analizowa\u0107 efektywno\u015b\u0107 naszych dzia\u0142a\u0144. Jednym z takich narz\u0119dzi s\u0105 tagi UTM. Tagi UTM \u2013 co to jest? Tagi [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym s\u0105 tagi UTM? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym s\u0105 tagi UTM?\" \/>\n<meta property=\"og:description\" content=\"Wirtualna przestrze\u0144 oferuje nieograniczone mo\u017cliwo\u015bci dotarcia do klient\u00f3w, promocji produkt\u00f3w czy us\u0142ug, a tak\u017ce pozyskiwania nowych partner\u00f3w biznesowych. Jednak aby w pe\u0142ni wykorzysta\u0107 potencja\u0142 marketingu internetowego, warto zrozumie\u0107 i nauczy\u0107 si\u0119 korzysta\u0107 z narz\u0119dzi, kt\u00f3re pomog\u0105 nam analizowa\u0107 efektywno\u015b\u0107 naszych dzia\u0142a\u0144. Jednym z takich narz\u0119dzi s\u0105 tagi UTM. Tagi UTM \u2013 co to jest? Tagi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T12:31:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T07:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/tagi-utm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Czym s\u0105 tagi UTM? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/czym-sa-tagi-utm\/","og_locale":"pl_PL","og_type":"article","og_title":"Czym s\u0105 tagi UTM?","og_description":"Wirtualna przestrze\u0144 oferuje nieograniczone mo\u017cliwo\u015bci dotarcia do klient\u00f3w, promocji produkt\u00f3w czy us\u0142ug, a tak\u017ce pozyskiwania nowych partner\u00f3w biznesowych. 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