{"id":9597,"date":"2025-08-26T15:54:00","date_gmt":"2025-08-26T13:54:00","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9597"},"modified":"2025-09-12T11:46:54","modified_gmt":"2025-09-12T09:46:54","slug":"na-czym-polega-rebranding","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/","title":{"rendered":"Na czym polega rebranding?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg.jpg\" alt=\"rebranding na czym polega\" class=\"wp-image-9598 colorbox-9597 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/10\/rebranding.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W \u015bwiecie, w kt\u00f3rym jedyn\u0105 sta\u0142\u0105 rzecz\u0105 s\u0105 zmiany, przedsi\u0119biorstwa musz\u0105 by\u0107 gotowe na adaptacj\u0119 do r\u00f3\u017cnych warunk\u00f3w i ewolucj\u0119 dzia\u0142a\u0144 podejmowanych zar\u00f3wno offline, jak i online. W tym kontek\u015bcie skuteczny i dobrze zaplanowany oraz przeprowadzony proces rebrandingu sta\u0142 si\u0119 doskona\u0142ym narz\u0119dziem marketingowym do od\u015bwie\u017cenia wizerunku firmy, dostosowania si\u0119 do nowych trend\u00f3w i zwi\u0119kszenia konkurencyjno\u015bci. To jednak znacznie wi\u0119cej ni\u017c tylko nowe logo. To kompleksowy mechanizm, kt\u00f3ry mo\u017ce przekszta\u0142ci\u0107 ka\u017cdy aspekt funkcjonowania biznesu. Na czym polega i jak mo\u017cna osi\u0105gn\u0105\u0107 korzy\u015bci p\u0142yn\u0105ce z rebranding process? Co warto wiedzie\u0107 na ten temat? Odpowiedzi na te pytania znajdziesz w naszym artykule. Przeczytaj i dowiedz si\u0119 ju\u017c teraz!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Nie_tylko_zmiana_logo_czyli_co_to_jest_rebranding\" >Nie tylko zmiana logo, czyli co to jest rebranding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Kompleksowy_rebranding_marki_%E2%80%93_co_to_takiego_i_jakie_elementy_obejmuje\" >Kompleksowy rebranding marki \u2013 co to takiego i jakie elementy obejmuje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Jakie_etapy_powinien_miec_rebranding_Instrukcja_krok_po_kroku\" >Jakie etapy powinien mie\u0107 rebranding? Instrukcja krok po kroku<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Analiza_czyli_dowiedz_sie_wiecej\" >Analiza, czyli dowiedz si\u0119 wi\u0119cej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Ustal_cele_jakie_mozesz_osiagnac_w_wyniku_rebrandingu\" >Ustal cele, jakie mo\u017cesz osi\u0105gn\u0105\u0107 w wyniku rebrandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Wykorzystaj_dobry_moment_na_badanie_rynku\" >Wykorzystaj dobry moment na badanie rynku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Zaplanuj_caly_proces_strategiczny\" >Zaplanuj ca\u0142y proces strategiczny&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Wdrazanie_zmiany_wizerunku_firmy\" >Wdra\u017canie zmiany wizerunku firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Monitoruj_repozycjonowanie_marki\" >Monitoruj repozycjonowanie marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/#Kiedy_warto_przeprowadzic_w_firmie_rebranding_Glowne_impulsy_do_zmiany\" >Kiedy warto przeprowadzi\u0107 w firmie rebranding? G\u0142\u00f3wne impulsy do zmiany<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_tylko_zmiana_logo_czyli_co_to_jest_rebranding\"><\/span>Nie tylko zmiana logo, czyli co to jest rebranding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sta\u0142e dostosowywanie si\u0119 do zmieniaj\u0105cych si\u0119 trend\u00f3w i oczekiwa\u0144 odbiorc\u00f3w jest sprawdzon\u0105 strategi\u0105 marketingow\u0105, kt\u00f3ra pozwala na przyci\u0105gni\u0119cie nowych klient\u00f3w oraz zachowanie konkurencyjno\u015bci w biznesie. <strong>Jednym z narz\u0119dzi, kt\u00f3re umo\u017cliwiaj\u0105 dopasowanie si\u0119 do nowych wyzwa\u0144 i od\u015bwie\u017cenie marki\u00a0 jest proces zmiany wizerunku, czyli kompleksowy rebranding<\/strong>. To proces strategiczny, kt\u00f3ry mo\u017ce przekszta\u0142ci\u0107 firm\u0119 od podstaw, zmieniaj\u0105c nie tylko logo i has\u0142o reklamowe, ale tak\u017ce jej komunikacj\u0119, kultur\u0119 i cele.<\/p>\n\n\n\n<p>My\u015blisz o rebrandingu? W takim razie musisz wiedzie\u0107, \u017ce tego rodzaju wyra\u017ana zmiana wizerunku firmy ma na celu zwi\u0119kszenie jej atrakcyjno\u015bci oraz przekszta\u0142cenie sposobu, w jaki marka jest postrzegana przez swoich klient\u00f3w, partner\u00f3w biznesowych i ca\u0142y rynek. Proces zmiany identyfikacji mo\u017ce by\u0107 r\u00f3\u017cnorodny i obejmowa\u0107 zar\u00f3wno drobne modyfikacje, jak i kompleksowe przekszta\u0142cenia.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kompleksowy_rebranding_marki_%E2%80%93_co_to_takiego_i_jakie_elementy_obejmuje\"><\/span>Kompleksowy rebranding marki \u2013 co to takiego i jakie elementy obejmuje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O co warto zadba\u0107 podczas rebrandingu? Na to pytanie szukaj\u0105 odpowiedzi przedsi\u0119biorcy, kt\u00f3rzy nie wiedz\u0105, jakie elementy nale\u017cy wzi\u0105\u0107 pod uwag\u0119, przeprowadzaj\u0105c taki proces w swoim biznesie. Oto kilka najwa\u017cniejszych:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nowa identyfikacja wizualna \u2013 obejmuje zazwyczaj zmian\u0119 logo firmy, kolor\u00f3w, czcionek oraz innych element\u00f3w graficznych, kt\u00f3re maj\u0105 na celu stworzenie sp\u00f3jnego wygl\u0105du i sposobu przedstawiania np. w Internecie;<\/li>\n\n\n\n<li>zmiana strategii komunikacji \u2013 wiele firm decyduje si\u0119 na bardziej formalny, przyjazny lub inny rodzaj prowadzenia marketingu, kt\u00f3ry lepiej odpowiada ustalonym celom;<\/li>\n\n\n\n<li>zmiana nazwy marki \u2013 nierzadko mo\u017cna spotka\u0107 si\u0119 z sytuacj\u0105, \u017ce modyfikacjom ulega r\u00f3wnie\u017c nazwa firmy i jej g\u0142\u00f3wne has\u0142o, czyli elementy wizerunku, kt\u00f3re cz\u0119sto najlepiej oddaj\u0105 warto\u015bci i misj\u0119;&nbsp;<\/li>\n\n\n\n<li>modyfikacja oferty i produkt\u00f3w \u2013 rebranding firmy mo\u017ce wi\u0105za\u0107 si\u0119 z rozszerzeniem asortymentu o nowe produkty czy us\u0142ugi, co pokazuje otwarto\u015b\u0107 na nowe wyzwania i rozw\u00f3j;<\/li>\n\n\n\n<li>przekszta\u0142cenie kultury organizacyjnej \u2013 w trakcie procesu zmianie ulega r\u00f3wnie\u017c komunikacja wewn\u0119trzna oraz powstaj\u0105 nowe elementy marki, dzi\u0119ki kt\u00f3rym pracownicy mog\u0105 lepiej dostosowa\u0107 si\u0119 do nowych strategii.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_etapy_powinien_miec_rebranding_Instrukcja_krok_po_kroku\"><\/span>Jakie etapy powinien mie\u0107 rebranding? Instrukcja krok po kroku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie ulega w\u0105tpliwo\u015bci, \u017ce <strong>rebranding jest zmian\u0105, kt\u00f3ra mo\u017ce pom\u00f3c firmie w osi\u0105gni\u0119ciu sukcesu na rynku<\/strong>. Jednak, aby ten proces by\u0142 skuteczny, wymaga starannego planowania i przeprowadzenia serii dzia\u0142a\u0144. Procedura obejmuje kilka etap\u00f3w, kt\u00f3re przedstawimy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_czyli_dowiedz_sie_wiecej\"><\/span>Analiza, czyli dowiedz si\u0119 wi\u0119cej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby dobrze przeprowadzi\u0107 rebranding, musisz zacz\u0105\u0107 od analizy. Firma powinna dok\u0142adnie zbada\u0107 swoj\u0105 obecn\u0105 pozycj\u0119 na rynku, konkurencj\u0119, cele i warto\u015bci. Pozwoli to na zrozumienie, na czym warto si\u0119 skupi\u0107 podczas zmiany strategii marketingowej oraz jakie elementy s\u0105 do poprawy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustal_cele_jakie_mozesz_osiagnac_w_wyniku_rebrandingu\"><\/span>Ustal cele, jakie mo\u017cesz osi\u0105gn\u0105\u0107 w wyniku rebrandingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W kolejnym kroku koniecznie jest zdefiniowanie cel\u00f3w. Wa\u017cne jest, aby zrozumie\u0107, dlaczego przedsi\u0119biorcy musz\u0105 przeprowadzi\u0107 w firmie proces rebrandingu i co chc\u0105 w ten spos\u00f3b osi\u0105gn\u0105\u0107. Cele te powinny by\u0107 jasno sformu\u0142owane i zwi\u0105zane z d\u0142ugoterminow\u0105 strategi\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_dobry_moment_na_badanie_rynku\"><\/span>Wykorzystaj dobry moment na badanie rynku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym etapem rebrandingu jest market research, czyli badanie rynku. Musisz bowiem zrozumie\u0107, jakie zmiany w bran\u017cy mog\u0105 wp\u0142yn\u0105\u0107 na Twoj\u0105 strategi\u0119 oraz zna\u0107 aktualne trendy. To w\u0142a\u015bnie pozwoli Ci na lepsze zrozumienie oczekiwa\u0144 klient\u00f3w, do kt\u00f3rych musisz dopasowa\u0107 nowy wizerunek marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplanuj_caly_proces_strategiczny\"><\/span>Zaplanuj ca\u0142y proces strategiczny&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podstaw\u0105 kolejnych dzia\u0142a\u0144 s\u0105 odpowiednio przygotowane strategie rebrandingowe. <strong>Na podstawie analizy, okre\u015blonych cel\u00f3w oraz bada\u0144 rynku, firma powinna opracowa\u0107 kompleksow\u0105 strategi\u0119 marki<\/strong>. Ta powinna zawiera\u0107 elementy takie jak wszelkie modyfikacje wizualne np. nowe logo, identyfikacja oraz wytyczne komunikacji marki po rebrandingu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wdrazanie_zmiany_wizerunku_firmy\"><\/span>Wdra\u017canie zmiany wizerunku firmy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po zatwierdzeniu strategii reklamowej przyst\u0119puje si\u0119 do wdra\u017cania modyfikacji. W zale\u017cno\u015bci od cel\u00f3w procesu rebrandingu marki mog\u0105 to by\u0107 zmiany graficzne, komunikacyjne, produktowe czy te\u017c inne. Wa\u017cne jest, aby wprowadza\u0107 poprawki stopniowo oraz og\u0142osi\u0107 klientom i partnerom biznesowym now\u0105 komunikacj\u0119 wizerunku marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoruj_repozycjonowanie_marki\"><\/span>Monitoruj repozycjonowanie marki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jakie s\u0105 kolejne etapy rebrandingu? Ostatnim krokiem okazuje si\u0119 monitorowanie. Tego rodzaju zmiany sk\u0142adaj\u0105 si\u0119 na proces ci\u0105g\u0142y, dlatego firma musi stale analizowa\u0107 skutki swoich dzia\u0142a\u0144 oraz reagowa\u0107 na ewentualne problemy. \u015aledzenie pozwoli r\u00f3wnie\u017c na wprowadzenie kolejnych zmian, je\u015bli oka\u017ce si\u0119 to konieczne oraz na utrzymanie sp\u00f3jno\u015bci poszczeg\u00f3lnych element\u00f3w wizerunku marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_warto_przeprowadzic_w_firmie_rebranding_Glowne_impulsy_do_zmiany\"><\/span>Kiedy warto przeprowadzi\u0107 w firmie rebranding? G\u0142\u00f3wne impulsy do zmiany<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c pewnie wiesz, jednym z kluczowych aspekt\u00f3w, kt\u00f3ry mo\u017ce wp\u0142yn\u0105\u0107 na sukces przedsi\u0119biorstwa, jest jego wizerunek. Nie wiesz, jakie dzia\u0142ania mo\u017cna podj\u0105\u0107 w tym celu? Czasami nale\u017cy zastanowi\u0107 si\u0119, czy warto przeprowadzi\u0107 rebranding, aby lepiej odpowiada\u0107 na potrzeby rynku i klient\u00f3w. Musisz jednak pami\u0119ta\u0107, \u017ce nie jest to proces, kt\u00f3ry powinien by\u0107 realizowany bez przemy\u015blenia. Istnieje kilka sygna\u0142\u00f3w, kt\u00f3re mog\u0105 wskazywa\u0107, \u017ce nadszed\u0142 czas na zmiany.<\/p>\n\n\n\n<p><strong>Przestarza\u0142y wizerunek<\/strong><\/p>\n\n\n\n<p>Kiedy powinni\u015bmy przeprowadzi\u0107 rebranding? Z pewno\u015bci\u0105, gdy wizerunek firmy w umys\u0142ach klient\u00f3w wydaje si\u0119 nieaktualny i nie budzi zainteresowania. Lifting i redesign mog\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 kluczowych odbiorc\u00f3w oraz zwi\u0119kszy\u0107 popularno\u015b\u0107 oferty.<\/p>\n\n\n\n<p><strong>Modyfikacja strategii reklamowej<\/strong><\/p>\n\n\n\n<p>Gdy firma zmienia swoj\u0105 strategi\u0119, celuje w nowy rynek lub now\u0105 grup\u0119 docelow\u0105, rebranding dotycz\u0105cy marki mo\u017ce okaza\u0107 si\u0119 niezb\u0119dny. Dostosowanie wizerunku do nowych cel\u00f3w pozwoli przedsi\u0119biorstwu na lepsze zrozumienie oczekiwa\u0144 klient\u00f3w oraz skuteczniejsze dzia\u0142anie na rynku.<\/p>\n\n\n\n<p><strong>Kryzys wizerunku<\/strong><\/p>\n\n\n\n<p>Kryzys wizerunku mo\u017ce dotkn\u0105\u0107 ka\u017cd\u0105 firm\u0119, niezale\u017cnie od jej wielko\u015bci czy bran\u017cy. Jakie korzy\u015bci mo\u017cna uzyska\u0107 dzi\u0119ki rebrandingowi w tej sytuacji? Ot\u00f3\u017c zmiana identyfikacji wizualnej i komunikacji mo\u017ce by\u0107 jednym z narz\u0119dzi pomocnych w odbudowaniu zaufania klient\u00f3w oraz poprawie reputacji przedsi\u0119biorstwa.<\/p>\n\n\n\n<p><strong>Zmiana oferty firmy<\/strong><\/p>\n\n\n\n<p>Dzia\u0142asz w e-commerce? A mo\u017ce chcesz zbudowa\u0107 silniejszy zwi\u0105zek z klientami? <strong>Wprowadzenie kolejnych produkt\u00f3w lub us\u0142ug mo\u017ce by\u0107 doskona\u0142ym momentem na przeprowadzenie procesu rebrandingu marki<\/strong>. Zmiana wizerunku pomo\u017ce w stworzeniu sp\u00f3jnego przekazu oraz u\u0142atwi klientom zrozumienie, jak nowe towary wpisuj\u0105 si\u0119 w ofert\u0119 firmy.<\/p>\n\n\n\n<p><strong>Fuzje i przej\u0119cia<\/strong><\/p>\n\n\n\n<p>Czy istnieje dobry moment na rebranding? Oczywi\u015bcie, \u017ce tak. Jednym z nich jest sytuacja, gdy dochodzi do fuzji dw\u00f3ch firm lub przej\u0119cia. W takich przypadkach transformacja marki jest cz\u0119sto wr\u0119cz konieczna. Zmiana wizerunku mo\u017ce pom\u00f3c w integracji kultur organizacyjnych oraz ujednoliceniu przekazu dla klient\u00f3w.<\/p>\n\n\n\n<p>Jak widzisz, <strong>kompleksowy rebranding marki to proces, kt\u00f3ry mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci, je\u015bli tylko zostanie przeprowadzony w odpowiednim momencie i z uwzgl\u0119dnieniem potrzeb rynku oraz klient\u00f3w<\/strong>. Warto przy tym pami\u0119ta\u0107, \u017ce decyzja o przeprowadzeniu brand transformation powinna by\u0107 dobrze przemy\u015blana i oparta na rzeczywistych sygna\u0142ach wskazuj\u0105cych na konieczno\u015b\u0107 zmian.<\/p><div class=\"rnjof69f5093029fa9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bzmxa69f5093029e86 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bzmxa69f5093029e86 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bzmxa69f5093029e86 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bzmxa69f5093029e86 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bzmxa69f5093029e86 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vfubi69f5093029e3e\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vfubi69f5093029e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vfubi69f5093029e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vfubi69f5093029e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vfubi69f5093029e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vfubi69f5093029e3e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yugue69f5093029dee\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yugue69f5093029dee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yugue69f5093029dee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yugue69f5093029dee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yugue69f5093029dee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yugue69f5093029dee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nkqrq69f5093029da0\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nkqrq69f5093029da0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nkqrq69f5093029da0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nkqrq69f5093029da0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nkqrq69f5093029da0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nkqrq69f5093029da0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ffbku69f5093029d53\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ffbku69f5093029d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ffbku69f5093029d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ffbku69f5093029d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ffbku69f5093029d53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ffbku69f5093029d53 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kbkop69f5093029cfb\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kbkop69f5093029cfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kbkop69f5093029cfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kbkop69f5093029cfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kbkop69f5093029cfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kbkop69f5093029cfb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nylzi69f5093029c73\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9597 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nylzi69f5093029c73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nylzi69f5093029c73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nylzi69f5093029c73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nylzi69f5093029c73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nylzi69f5093029c73 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9597&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Na czym polega rebranding?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W \u015bwiecie, w kt\u00f3rym jedyn\u0105 sta\u0142\u0105 rzecz\u0105 s\u0105 zmiany, przedsi\u0119biorstwa musz\u0105 by\u0107 gotowe na adaptacj\u0119 do r\u00f3\u017cnych warunk\u00f3w i ewolucj\u0119 dzia\u0142a\u0144 podejmowanych zar\u00f3wno offline, jak i online. W tym kontek\u015bcie skuteczny i dobrze zaplanowany oraz przeprowadzony proces rebrandingu sta\u0142 si\u0119 doskona\u0142ym narz\u0119dziem marketingowym do od\u015bwie\u017cenia wizerunku firmy, dostosowania si\u0119 do nowych trend\u00f3w i zwi\u0119kszenia konkurencyjno\u015bci. [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega rebranding? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na czym polega rebranding?\" \/>\n<meta property=\"og:description\" content=\"W \u015bwiecie, w kt\u00f3rym jedyn\u0105 sta\u0142\u0105 rzecz\u0105 s\u0105 zmiany, przedsi\u0119biorstwa musz\u0105 by\u0107 gotowe na adaptacj\u0119 do r\u00f3\u017cnych warunk\u00f3w i ewolucj\u0119 dzia\u0142a\u0144 podejmowanych zar\u00f3wno offline, jak i online. 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