{"id":9744,"date":"2023-11-14T15:20:00","date_gmt":"2023-11-14T14:20:00","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9744"},"modified":"2026-04-28T10:15:39","modified_gmt":"2026-04-28T08:15:39","slug":"do-czego-wykorzystac-mape-interesariuszy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/","title":{"rendered":"Do czego wykorzysta\u0107 map\u0119 interesariuszy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy.png\" alt=\"Mapa interesariuszy w biznesie\" class=\"wp-image-9745 colorbox-9744 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/mapa-interesariuszy-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czy kiedykolwiek zastanawiali\u015bcie si\u0119, jak niekt\u00f3rzy przedsi\u0119biorcy potrafi\u0105 sprawnie zarz\u0105dza\u0107 swoimi projektami, utrzymuj\u0105c r\u00f3wnocze\u015bnie dobre relacje z interesariuszami? Czy zdarzy\u0142o Wam si\u0119 zazdro\u015bci\u0107 tej umiej\u0119tno\u015bci, marz\u0105c o tym, by r\u00f3wnie\u017c m\u00f3c ni\u0105 w\u0142ada\u0107? Mam dla Was dobr\u0105 wiadomo\u015b\u0107. Istnieje narz\u0119dzie, kt\u00f3re mo\u017ce pom\u00f3c Wam w osi\u0105gni\u0119ciu tego celu \u2013 mapa interesariuszy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Interesariusz_%E2%80%93_kto_to_jest\" >Interesariusz \u2013 kto to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Mapa_interesariuszy_%E2%80%93_czym_jest\" >Mapa interesariuszy \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Jakie_sa_zalety_mapy_interesariuszy\" >Jakie s\u0105 zalety mapy interesariuszy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Praktyczne_zastosowania\" >Praktyczne zastosowania<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Planowanie_strategii_biznesowej\" >Planowanie strategii biznesowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Zarzadzanie_zmiana_organizacyjna\" >Zarz\u0105dzanie zmian\u0105 organizacyjn\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Rozwoj_produktow_i_uslug\" >Rozw\u00f3j produkt\u00f3w i us\u0142ug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Zarzadzanie_ryzykiem\" >Zarz\u0105dzanie ryzykiem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Jak_stworzyc_mape_interesariuszy\" >Jak stworzy\u0107 map\u0119 interesariuszy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#Narzedzie_do_tworzenia_map_interesariuszy\" >Narz\u0119dzie do tworzenia map interesariuszy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/#3_rodzaje_szablonow_map_interesariuszy\" >3 rodzaje szablon\u00f3w map interesariuszy<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interesariusz_%E2%80%93_kto_to_jest\"><\/span><strong>Interesariusz \u2013 kto to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zanim przejdziemy do om\u00f3wienia mapy interesariuszy, warto wyja\u015bni\u0107, kim s\u0105 interesariusze. Termin ten oznacza<strong> osoby lub grupy, kt\u00f3re maj\u0105 wp\u0142yw na dzia\u0142alno\u015b\u0107 firmy<\/strong> lub s\u0105 z ni\u0105 w jaki\u015b spos\u00f3b zwi\u0105zane.<\/p>\n\n\n\n<p>Interesariusze dziel\u0105 si\u0119 na wewn\u0119trznych i zewn\u0119trznych.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do pierwszej grupy zaliczamy pracownik\u00f3w, zarz\u0105d oraz w\u0142a\u015bcicieli firmy.<\/li>\n\n\n\n<li>Z kolei interesariusze zewn\u0119trzni to m.in. klienci, dostawcy, konkurencja, instytucje publiczne czy organizacje pozarz\u0105dowe.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mapa_interesariuszy_%E2%80%93_czym_jest\"><\/span>Mapa interesariuszy <strong>\u2013 czym jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mapa interesariuszy to narz\u0119dzie s\u0142u\u017c\u0105ce do identyfikacji, analizy i prezentacji wszystkich istotnych dla przedsi\u0119biorstwa interesariuszy. <strong>Pozwala ona na zrozumienie, jakie s\u0105 potrzeby, oczekiwania i wp\u0142yw poszczeg\u00f3lnych grup<\/strong> na dzia\u0142alno\u015b\u0107 firmy. Taka mapa mo\u017ce przyjmowa\u0107 r\u00f3\u017cne formy \u2013 od prostego schematu z podzia\u0142em na kategorie, po bardziej zaawansowane wizualizacje uwzgl\u0119dniaj\u0105ce np. si\u0142\u0119 wp\u0142ywu czy priorytety interesariuszy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_mapy_interesariuszy\"><\/span>Jakie s\u0105 zalety mapy interesariuszy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stosowanie mapy interesariuszy przynosi wiele korzy\u015bci dla przedsi\u0119biorstwa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przede wszystkim pozwala na lepsze zrozumienie otoczenia biznesowego, co jest kluczowe dla podejmowania w\u0142a\u015bciwych decyzji strategicznych.<\/li>\n\n\n\n<li>Ponadto mapa interesariuszy u\u0142atwia identyfikacj\u0119 mo\u017cliwo\u015bci i zagro\u017ce\u0144 wynikaj\u0105cych z relacji z interesariuszami, co mo\u017ce pom\u00f3c w unikni\u0119ciu konflikt\u00f3w oraz w wykorzystaniu potencja\u0142u wsp\u00f3\u0142pracy.<\/li>\n\n\n\n<li>Wreszcie, narz\u0119dzie to sprzyja lepszemu zarz\u0105dzaniu komunikacj\u0105 z interesariuszami, co jest niezb\u0119dne dla budowania trwa\u0142ych i korzystnych relacji.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Praktyczne_zastosowania\"><\/span>Praktyczne zastosowania<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mapa interesariuszy mo\u017ce by\u0107 wykorzystywana w r\u00f3\u017cnorodnych sytuacjach biznesowych. Oto kilka przyk\u0142ad\u00f3w praktycznych zastosowa\u0144 tego narz\u0119dzia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planowanie_strategii_biznesowej\"><\/span>Planowanie strategii biznesowej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podczas planowania strategii biznesowej mapa interesariuszy pozwala na okre\u015blenie kluczowych &#8220;aktor\u00f3w&#8221;, kt\u00f3rzy maj\u0105 wp\u0142yw na osi\u0105gni\u0119cie cel\u00f3w firmy. Dzi\u0119ki temu przedsi\u0119biorstwo mo\u017ce skupi\u0107 si\u0119 na budowaniu w\u0142a\u015bciwych relacji oraz na odpowiednim alokowaniu zasob\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_zmiana_organizacyjna\"><\/span>Zarz\u0105dzanie zmian\u0105 organizacyjn\u0105<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W sytuacji wprowadzania zmian w strukturze lub funkcjonowaniu firmy mapa interesariuszy pozwala na identyfikacj\u0119 os\u00f3b lub grup, kt\u00f3re mog\u0105 by\u0107 przez te zmiany dotkni\u0119te. Dzi\u0119ki temu mo\u017cna lepiej przygotowa\u0107 si\u0119 na ewentualne opory oraz zaplanowa\u0107 odpowiednie dzia\u0142ania komunikacyjne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozwoj_produktow_i_uslug\"><\/span>Rozw\u00f3j produkt\u00f3w i us\u0142ug<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mapa mo\u017ce by\u0107 r\u00f3wnie\u017c wykorzystywana w procesie tworzenia nowych produkt\u00f3w lub us\u0142ug, gdy\u017c pozwala na zidentyfikowanie potrzeb i oczekiwa\u0144 r\u00f3\u017cnych grup interesariuszy. Dzi\u0119ki temu przedsi\u0119biorstwo mo\u017ce dostosowa\u0107 swoj\u0105 ofert\u0119 do wymaga\u0144 rynku oraz zwi\u0119kszy\u0107 szanse na sukces komercyjny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_ryzykiem\"><\/span>Zarz\u0105dzanie ryzykiem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W kontek\u015bcie zarz\u0105dzania ryzykiem mapa pozwala na identyfikacj\u0119 potencjalnych zagro\u017ce\u0144 wynikaj\u0105cych z relacji z otoczeniem biznesowym. Dzi\u0119ki temu firma mo\u017ce podj\u0105\u0107 odpowiednie dzia\u0142ania prewencyjne oraz lepiej kontrolowa\u0107 ryzyko.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_mape_interesariuszy\"><\/span>Jak stworzy\u0107 map\u0119 interesariuszy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mapa interesariuszy to graficzne przedstawienie relacji mi\u0119dzy organizacj\u0105 a jej interesariuszami, takimi jak klienci, dostawcy czy pracownicy. Tworzenie takiej mapy pozwala na lepsze zrozumienie potrzeb i oczekiwa\u0144 ka\u017cdej ze stron oraz na efektywniejsze zarz\u0105dzanie projektami.<\/p>\n\n\n\n<p>Proces tworzenia mapy interesariuszy mo\u017cna podzieli\u0107 na kilka etap\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierwszym krokiem jest <strong>zidentyfikowanie wszystkich interesariuszy<\/strong>, kt\u00f3rzy maj\u0105 wp\u0142yw na dany projekt lub s\u0105 przez niego dotkni\u0119ci. Nale\u017cy pami\u0119ta\u0107, \u017ce interesariusze mog\u0105 by\u0107 zar\u00f3wno wewn\u0119trzni, jak i zewn\u0119trzni. Warto r\u00f3wnie\u017c uwzgl\u0119dni\u0107 osoby, kt\u00f3re mog\u0105 mie\u0107 wp\u0142yw na projekt po\u015brednio, np. poprzez wp\u0142ywanie na decyzje innych interesariuszy.<\/li>\n\n\n\n<li>Nast\u0119pnie warto <strong>przypisa\u0107 ka\u017cdemu z interesariuszy okre\u015blony poziom wp\u0142ywu<\/strong> na projekt oraz stopie\u0144 ich zaanga\u017cowania. Mo\u017cna to zrobi\u0107, analizuj\u0105c ich cele, potrzeby i oczekiwania wzgl\u0119dem projektu. Warto r\u00f3wnie\u017c oceni\u0107, jakie korzy\u015bci mog\u0105 odnie\u015b\u0107 z jego realizacji.<\/li>\n\n\n\n<li>Kolejnym etapem jest <strong>przedstawienie zebranych informacji<\/strong> w formie graficznej. Na mapie nale\u017cy umie\u015bci\u0107 wszystkich zidentyfikowanych wcze\u015bniej uczestnik\u00f3w oraz zaznaczy\u0107 relacje mi\u0119dzy nimi. Wa\u017cne jest, aby mapa by\u0142a czytelna i przejrzysta \u2013 warto wi\u0119c zadba\u0107 o odpowiednie rozmieszczenie element\u00f3w oraz wykorzystanie kolor\u00f3w i symboli.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzie_do_tworzenia_map_interesariuszy\"><\/span>Narz\u0119dzie do tworzenia map interesariuszy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele narz\u0119dzi, kt\u00f3re u\u0142atwiaj\u0105 tworzenie map interesariuszy. Jednym z nich jest np. <strong>MindMeister<\/strong> \u2013 aplikacja do tworzenia map my\u015bli, kt\u00f3ra pozwala na \u0142atwe i intuicyjne przedstawienie relacji mi\u0119dzy interesariuszami. Innym przyk\u0142adem mo\u017ce by\u0107 <strong>Lucidchart<\/strong>, kt\u00f3ry oferuje bogaty zestaw funkcji do tworzenia r\u00f3\u017cnego rodzaju diagram\u00f3w, w tym map interesariuszy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_rodzaje_szablonow_map_interesariuszy\"><\/span>3 rodzaje szablon\u00f3w map interesariuszy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W zale\u017cno\u015bci od potrzeb i specyfiki projektu mo\u017cna wykorzysta\u0107 r\u00f3\u017cne szablony map. 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cskxd69f2bb388e030 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cskxd69f2bb388e030 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cskxd69f2bb388e030 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cskxd69f2bb388e030 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cskxd69f2bb388e030 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gpiss69f2bb388dfb3\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gpiss69f2bb388dfb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gpiss69f2bb388dfb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gpiss69f2bb388dfb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gpiss69f2bb388dfb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gpiss69f2bb388dfb3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sooqq69f2bb388df17\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sooqq69f2bb388df17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sooqq69f2bb388df17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sooqq69f2bb388df17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sooqq69f2bb388df17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sooqq69f2bb388df17 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yqdjy69f2bb388d624\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yqdjy69f2bb388d624 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yqdjy69f2bb388d624 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yqdjy69f2bb388d624 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yqdjy69f2bb388d624 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yqdjy69f2bb388d624 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sywsq69f2bb388d569\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9744 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sywsq69f2bb388d569 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sywsq69f2bb388d569 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sywsq69f2bb388d569 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sywsq69f2bb388d569 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sywsq69f2bb388d569 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Szablon macierzowy<\/strong> \u2013 opiera si\u0119 na dw\u00f3ch osiach, kt\u00f3re przedstawiaj\u0105 poziom wp\u0142ywu interesariusza na projekt oraz jego stopie\u0144 zaanga\u017cowania. W ten spos\u00f3b mo\u017cna \u0142atwo zobaczy\u0107, kt\u00f3rzy interesariusze s\u0105 kluczowi dla sukcesu projektu, a kt\u00f3rych wp\u0142yw jest mniejszy.<\/li>\n\n\n\n<li><strong>Szablon ko\u0142owy<\/strong> \u2013 przedstawia interesariuszy na okr\u0119gu, wok\u00f3\u0142 kt\u00f3rego znajduje si\u0119 centralny obiekt (np. projekt lub organizacja). Ten szablon pozwala na zobrazowanie relacji mi\u0119dzy poszczeg\u00f3lnymi uczestnikami oraz ich wzajemne oddzia\u0142ywanie.<\/li>\n\n\n\n<li><strong>Szablon sieciowy<\/strong> \u2013 oparty na koncepcji sieci, w kt\u00f3rej ka\u017cdy w\u0119ze\u0142 reprezentuje jednego interesariusza, a kraw\u0119dzie mi\u0119dzy nimi symbolizuj\u0105 relacje. Ten szablon jest szczeg\u00f3lnie przydatny w przypadku skomplikowanych projekt\u00f3w, gdzie istnieje wiele powi\u0105za\u0144 mi\u0119dzy r\u00f3\u017cnymi uczestnikami.<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9744&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Do czego wykorzysta\u0107 map\u0119 interesariuszy?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czy kiedykolwiek zastanawiali\u015bcie si\u0119, jak niekt\u00f3rzy przedsi\u0119biorcy potrafi\u0105 sprawnie zarz\u0105dza\u0107 swoimi projektami, utrzymuj\u0105c r\u00f3wnocze\u015bnie dobre relacje z interesariuszami? Czy zdarzy\u0142o Wam si\u0119 zazdro\u015bci\u0107 tej umiej\u0119tno\u015bci, marz\u0105c o tym, by r\u00f3wnie\u017c m\u00f3c ni\u0105 w\u0142ada\u0107? Mam dla Was dobr\u0105 wiadomo\u015b\u0107. Istnieje narz\u0119dzie, kt\u00f3re mo\u017ce pom\u00f3c Wam w osi\u0105gni\u0119ciu tego celu \u2013 mapa interesariuszy. Interesariusz \u2013 kto to [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":9745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[377],"tags":[],"class_list":["post-9744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do czego wykorzysta\u0107 map\u0119 interesariuszy? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/do-czego-wykorzystac-mape-interesariuszy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do czego wykorzysta\u0107 map\u0119 interesariuszy?\" \/>\n<meta property=\"og:description\" content=\"Czy kiedykolwiek zastanawiali\u015bcie si\u0119, jak niekt\u00f3rzy przedsi\u0119biorcy potrafi\u0105 sprawnie zarz\u0105dza\u0107 swoimi projektami, utrzymuj\u0105c r\u00f3wnocze\u015bnie dobre relacje z interesariuszami? 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