{"id":9808,"date":"2023-11-21T13:07:28","date_gmt":"2023-11-21T12:07:28","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9808"},"modified":"2026-04-28T11:17:27","modified_gmt":"2026-04-28T09:17:27","slug":"konwersja-co-to-jest-i-jak-ja-mierzyc","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/","title":{"rendered":"Konwersja \u2013 co to jest i jak j\u0105 mierzy\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest.png\" alt=\"Mierzenie konwersji w marketingu\" class=\"wp-image-9809 colorbox-9808 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/konwersja-co-to-jest-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W \u015bwiecie marketingu internetowego s\u0142owo &#8220;konwersja&#8221; pojawia si\u0119 cz\u0119sto. Wiele ma\u0142ych i \u015brednich przedsi\u0119biorc\u00f3w zastanawia si\u0119, co to w\u0142a\u015bciwie oznacza i &#8220;z czy to si\u0119 je&#8221;. W tym wpisie wyja\u015bnimy, czym jest konwersja, jak j\u0105 mierzy\u0107 oraz jakie s\u0105 najlepsze metody na jej zwi\u0119kszenie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Konwersja_%E2%80%93_co_to_jest\" >Konwersja \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Narzedzia_do_pomiaru_konwersji_albo_jak_mierzyc_konwersje\" >Narz\u0119dzia do pomiaru konwersji, albo jak mierzy\u0107 konwersj\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Jak_optymalizowac_i_zwiekszac_konwersje\" >Jak optymalizowa\u0107 i zwi\u0119ksza\u0107 konwersj\u0119?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Konwersja_a_CR_Conversion_Rate\" >Konwersja a CR (Conversion Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Konwersja_a_UX_User_Experience\" >Konwersja a UX (User Experience)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/#Wspolczynnik_konwersji_%E2%80%93_podsumowanie\" >Wsp\u00f3\u0142czynnik konwersji \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konwersja_%E2%80%93_co_to_jest\"><\/span><strong>Konwersja \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Konwersja to proces, w wyniku kt\u00f3rego osoba odwiedzaj\u0105ca stron\u0119 internetow\u0105, profil w mediach spo\u0142eczno\u015bciowych lub odbiorca reklamy podejmuje okre\u015blone dzia\u0142anie, kt\u00f3re jest celem kampanii marketingowej.<\/p>\n\n\n\n<p>Przyk\u0142ady takich dzia\u0142a\u0144 to <strong>zakup produktu, zapisanie si\u0119 do newslettera, wype\u0142nienie formularza kontaktowego<\/strong> czy klikni\u0119cie w link prowadz\u0105cy do innej strony. W praktyce konwersja oznacza zamian\u0119 potencjalnego klienta na rzeczywistego nabywc\u0119 us\u0142ug czy produkt\u00f3w oferowanych przez firm\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9808 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_do_pomiaru_konwersji_albo_jak_mierzyc_konwersje\"><\/span>Narz\u0119dzia do pomiaru konwersji, albo jak mierzy\u0107 konwersj\u0119<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mierzenie konwersji jest kluczowe dla oceny efektywno\u015bci dzia\u0142a\u0144 marketingowych oraz planowania dalszych strategii. Istnieje kilka narz\u0119dzi, kt\u00f3re mog\u0105 pom\u00f3c w tym dzia\u0142aniu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong> \u2013 to najbardziej popularne i powszechnie stosowane narz\u0119dzie do analizy ruchu na stronie internetowej. Dzi\u0119ki niemu mo\u017cesz mierzy\u0107 konwersj\u0119 w r\u00f3\u017cnych aspektach, takich jak ilo\u015b\u0107 sprzeda\u017cy, liczba lead\u00f3w czy odsetek os\u00f3b dodaj\u0105cych produkty do koszyka.<\/li>\n\n\n\n<li><strong>Kod \u015bledzenia konwersji<\/strong> \u2013 to specjalny fragment kodu umieszczonego na stronie internetowej w celu monitorowania dzia\u0142a\u0144 u\u017cytkownik\u00f3w. Mo\u017cesz go wykorzysta\u0107 do mierzenia konwersji sprzeda\u017cowej czy lead\u00f3w oraz analizowania skuteczno\u015bci poszczeg\u00f3lnych kampanii reklamowych.<\/li>\n\n\n\n<li><strong>A\/B testy<\/strong> \u2013 to metoda por\u00f3wnywania dw\u00f3ch r\u00f3\u017cnych wersji strony internetowej lub element\u00f3w na niej zawartych (np. przycisk\u00f3w czy formularzy), aby sprawdzi\u0107, kt\u00f3ra z nich generuje lepsz\u0105 konwersj\u0119.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_optymalizowac_i_zwiekszac_konwersje\"><\/span>Jak optymalizowa\u0107 i zwi\u0119ksza\u0107 konwersj\u0119?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele strategii, kt\u00f3re mog\u0105 pom\u00f3c Ci w zwi\u0119kszeniu konwersji. Oto kilka propozycji.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, warto zadba\u0107 o atrakcyjno\u015b\u0107 strony WWW oraz jej u\u017cyteczno\u015b\u0107. Witryna powinna by\u0107 czytelna, \u0142atwa w nawigacji i dostosowana do potrzeb u\u017cytkownik\u00f3w. Dobry projekt zwi\u0119ksza szanse na przyci\u0105gni\u0119cie uwagi odwiedzaj\u0105cych i sk\u0142oni ich do podj\u0119cia po\u017c\u0105danych dzia\u0142a\u0144.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, nale\u017cy dostosowa\u0107 tre\u015bci marketingowe do swojej grupy docelowej. Im lepiej poznamy swoich potencjalnych klient\u00f3w, tym \u0142atwiej b\u0119dzie nam przekona\u0107 ich do skorzystania z oferty. Warto wi\u0119c zbada\u0107, jakie s\u0105 ich preferencje, potrzeby i oczekiwania, a nast\u0119pnie dostosowa\u0107 komunikacj\u0119 marketingow\u0105 tak, aby by\u0142a jak najbardziej atrakcyjna.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, warto wykorzysta\u0107 r\u00f3\u017cne kana\u0142y komunikacji w celu dotarcia do jak najszerszego grona odbiorc\u00f3w. Marketing internetowy daje wiele mo\u017cliwo\u015bci, takich jak reklama w mediach spo\u0142eczno\u015bciowych, content marketing czy e-mail marketing. Wykorzystanie tych narz\u0119dzi pozwoli na dotarcie do r\u00f3\u017cnych grup odbiorc\u00f3w i zwi\u0119kszenie szans na konwersj\u0119.<\/li>\n\n\n\n<li><strong>Po czwarte<\/strong>, warto monitorowa\u0107 wyniki swoich dzia\u0142a\u0144 marketingowych i na bie\u017c\u0105co wprowadza\u0107 niezb\u0119dne zmiany. Analiza danych analitycznych pozwoli na identyfikacj\u0119 s\u0142abych punkt\u00f3w oraz obszar\u00f3w wymagaj\u0105cych poprawy. Dzi\u0119ki temu mo\u017cesz zoptymalizowa\u0107 swoje dzia\u0142ania i zwi\u0119kszy\u0107 efektywno\u015b\u0107.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konwersja_a_CR_Conversion_Rate\"><\/span>Konwersja a CR (Conversion Rate)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wska\u017anik konwersji, zwany r\u00f3wnie\u017c CR (Conversion Rate), to stosunek liczby os\u00f3b, kt\u00f3re dokona\u0142y okre\u015blonej akcji (np. zakupu) do liczby wszystkich odwiedzaj\u0105cych stron\u0119 lub korzystaj\u0105cych z aplikacji. Warto\u015b\u0107 ta wyra\u017cana jest w procentach i <strong>pozwala oceni\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144<\/strong> marketingowych.<\/p>\n\n\n\n<p>Aby obliczy\u0107 wska\u017anik konwersji, wystarczy podzieli\u0107 liczb\u0119 konwersji przez liczb\u0119 wszystkich odwiedzin i pomno\u017cy\u0107 wynik przez 100. Na przyk\u0142ad, je\u015bli w ci\u0105gu miesi\u0105ca Tw\u00f3j sklep internetowy odwiedzi\u0142o 10 000 os\u00f3b, a dokonano 200 zakup\u00f3w, wska\u017anik konwersji wyniesie 2% (200\/10 000 x 100).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konwersja_a_UX_User_Experience\"><\/span>Konwersja a UX (User Experience)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UX, czyli do\u015bwiadczenie u\u017cytkownika, to og\u00f3\u0142 wra\u017ce\u0144 i emocji, jakie towarzysz\u0105 osobom korzystaj\u0105cym z danej strony internetowej czy aplikacji mobilnej. Dobrze zaprojektowane <strong>UX ma kluczowe znaczenie dla osi\u0105gni\u0119cia wysokiej konwersji<\/strong>, poniewa\u017c wp\u0142ywa na to, jak \u0142atwo i przyjemnie u\u017cytkownik mo\u017ce doj\u015b\u0107 do celu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9808 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>W praktyce oznacza to, \u017ce strona WWW czy aplikacja powinny by\u0107 intuicyjne w obs\u0142udze, szybko si\u0119 wczytywa\u0107 oraz posiada\u0107 atrakcyjny i czytelny uk\u0142ad graficzny. Wa\u017cne jest tak\u017ce dostosowanie tre\u015bci do potrzeb i oczekiwa\u0144 u\u017cytkownik\u00f3w, co mo\u017ce obejmowa\u0107 na przyk\u0142ad oferowanie spersonalizowanych rekomendacji produkt\u00f3w czy us\u0142ug.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolczynnik_konwersji_%E2%80%93_podsumowanie\"><\/span>Wsp\u00f3\u0142czynnik konwersji \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Konwersja jest istotnym elementem strategii marketingowej ka\u017cdego przedsi\u0119biorstwa. Zrozumienie jej istoty oraz umiej\u0119tno\u015b\u0107 mierzenia pozwoli Ci na optymalizacj\u0119 dzia\u0142a\u0144 i osi\u0105ganie lepszych wynik\u00f3w. Powodzenia!<\/p><div class=\"bjavm69f2da1c38cc5\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9808 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gzwqm69f2da1c387f6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gzwqm69f2da1c387f6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gzwqm69f2da1c387f6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gzwqm69f2da1c387f6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gzwqm69f2da1c387f6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9808&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Konwersja \u2013 co to jest i jak j\u0105 mierzy\u0107?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W \u015bwiecie marketingu internetowego s\u0142owo &#8220;konwersja&#8221; pojawia si\u0119 cz\u0119sto. Wiele ma\u0142ych i \u015brednich przedsi\u0119biorc\u00f3w zastanawia si\u0119, co to w\u0142a\u015bciwie oznacza i &#8220;z czy to si\u0119 je&#8221;. W tym wpisie wyja\u015bnimy, czym jest konwersja, jak j\u0105 mierzy\u0107 oraz jakie s\u0105 najlepsze metody na jej zwi\u0119kszenie. Konwersja \u2013 co to jest? Konwersja to proces, w wyniku kt\u00f3rego [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":9809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-9808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konwersja \u2013 co to jest i jak j\u0105 mierzy\u0107? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/konwersja-co-to-jest-i-jak-ja-mierzyc\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konwersja \u2013 co to jest i jak j\u0105 mierzy\u0107?\" \/>\n<meta property=\"og:description\" content=\"W \u015bwiecie marketingu internetowego s\u0142owo &#8220;konwersja&#8221; pojawia si\u0119 cz\u0119sto. 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