{"id":9910,"date":"2023-11-27T14:36:30","date_gmt":"2023-11-27T13:36:30","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9910"},"modified":"2023-11-27T14:36:33","modified_gmt":"2023-11-27T13:36:33","slug":"czym-jest-content-repurposing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/","title":{"rendered":"Czym jest Content Repurposing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg\" alt=\"Content Repurposing co to jest\" class=\"wp-image-9911 colorbox-9910 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Internetowy szum, przesyt informacyjny, kr\u00f3tka uwaga u\u017cytkownik\u00f3w \u2013 to wyzwania, z kt\u00f3rymi na co dzie\u0144 musz\u0105 mierzy\u0107 si\u0119 tw\u00f3rcy online. Nic wi\u0119c dziwnego, \u017ce skuteczny marketing tre\u015bci staje si\u0119 coraz trudniejszy. Jednym z narz\u0119dzi, kt\u00f3re mog\u0105 znacz\u0105co u\u0142atwi\u0107 to zadanie, jest Content Repurposing, czyli proces, kt\u00f3ry pozwala w pe\u0142ni wykorzysta\u0107 potencja\u0142 istniej\u0105cej zawarto\u015bci, przekszta\u0142caj\u0105c j\u0105 w r\u00f3\u017cne formy i dostosowuj\u0105c do r\u00f3\u017cnych platform. W poradniku przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, om\u00f3wimy zalety takiego podej\u015bcia oraz wska\u017cemy, gdzie mo\u017cna je zastosowa\u0107.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Content_Repurposing_%E2%80%93_definicja\" >Content Repurposing \u2013 definicja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Jakie_sa_zalety_stosowania_Content_Repurposing_Strategy\" >Jakie s\u0105 zalety stosowania Content Repurposing Strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Zwiekszenie_zasiegu_i_atrakcyjnosci_tresci\" >Zwi\u0119kszenie zasi\u0119gu i atrakcyjno\u015bci tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Oszczednosc_czasu_i_zasobow\" >Oszcz\u0119dno\u015b\u0107 czasu i zasob\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Podniesienie_wartosci_tresci\" >Podniesienie warto\u015bci tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Poprawa_pozycjonowania_w_wyszukiwarkach\" >Poprawa pozycjonowania w wyszukiwarkach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Wzmocnienie_autorytetu_i_ekspertyzy\" >Wzmocnienie autorytetu i ekspertyzy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Zwiekszenie_interakcji_z_odbiorcami\" >Zwi\u0119kszenie interakcji z odbiorcami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Dluzsze_zycie_tresci\" >D\u0142u\u017csze \u017cycie tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Utrzymanie_spojnosci_przekazu\" >Utrzymanie sp\u00f3jno\u015bci przekazu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Wykorzystanie_tresci_na_rozne_platformy_%E2%80%93_praktyczne_przyklady_Content_Repurposing\" >Wykorzystanie tre\u015bci na r\u00f3\u017cne platformy \u2013 praktyczne przyk\u0142ady Content Repurposing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Blogi_i_artykuly\" >Blogi i artyku\u0142y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Infografiki\" >Infografiki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Webinary_i_prezentacje\" >Webinary i prezentacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#Media_spolecznosciowe\" >Media spo\u0142eczno\u015bciowe<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Repurposing_%E2%80%93_definicja\"><\/span>Content Repurposing \u2013 definicja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dynamiczny rozw\u00f3j Internetu sprawi\u0142, \u017ce konkurencja o uwag\u0119 u\u017cytkownik\u00f3w sta\u0142a si\u0119 niezwykle intensywna i zaciek\u0142a. Wyr\u00f3\u017cnienie si\u0119 na tle innych tw\u00f3rc\u00f3w i przyci\u0105gni\u0119cie uwagi odbiorc\u00f3w utrudnia fakt, \u017ce rynek jest obecnie nasycony r\u00f3\u017cnorodnymi tre\u015bciami. W\u0142a\u015bnie dlatego coraz wi\u0119kszym zainteresowaniem ciesz\u0105 si\u0119 narz\u0119dzia i strategie, kt\u00f3re pozwalaj\u0105 ponownie wykorzysta\u0107 ju\u017c raz stworzone teksty, podcasty czy filmy.<\/p>\n\n\n\n<p>W tym kontek\u015bcie nale\u017cy przywo\u0142a\u0107 termin Content Repurposing, kt\u00f3ry oznacza przetwarzanie tre\u015bci. Strategia ta polega na modyfikacji, uaktualnianiu i dostosowywaniu istniej\u0105cych materia\u0142\u00f3w do r\u00f3\u017cnych format\u00f3w oraz kana\u0142\u00f3w dystrybucji. Dzi\u0119ki temu podej\u015bciu tw\u00f3rcy mog\u0105 w pe\u0142ni wykorzysta\u0107 potencja\u0142 swoich publikacji, docieraj\u0105c do szerszego grona odbiorc\u00f3w oraz zwi\u0119kszaj\u0105c warto\u015b\u0107 dla obecnych odbiorc\u00f3w.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce proces Content Repurposingu mo\u017ce przyjmowa\u0107 r\u00f3\u017cne formy, w zale\u017cno\u015bci od potrzeb tw\u00f3rcy oraz oczekiwa\u0144 odbiorc\u00f3w. Przyk\u0142adowo mo\u017ce to by\u0107 ponowne wykorzystanie tre\u015bci bloga w formie infografiki, kt\u00f3ra w spos\u00f3b przyst\u0119pny i atrakcyjny wizualnie przedstawi kluczowe informacje zawarte w artykule. Taka forma prezentacji danych mo\u017ce przyci\u0105gn\u0105\u0107 uwag\u0119 nowych czytelnik\u00f3w, kt\u00f3rzy niekoniecznie mieliby ochot\u0119 na zapoznanie si\u0119 z d\u0142u\u017cszym tekstem.<\/p>\n\n\n\n<p>Co wa\u017cne, <strong>Content Repurposing Strategy, czyli strategia przetwarzania zawarto\u015bci nie ogranicza si\u0119 wy\u0142\u0105cznie do zmiany format\u00f3w<\/strong>. Mo\u017ce r\u00f3wnie\u017c polega\u0107 na aktualizacji istniej\u0105cych tre\u015bci, aby by\u0142y one zgodne z bie\u017c\u0105cymi trendami, badaniami czy zmieniaj\u0105cymi si\u0119 potrzebami odbiorc\u00f3w. W ten spos\u00f3b tw\u00f3rca mo\u017ce utrzyma\u0107 swoje publikacje na bie\u017c\u0105co, co zwi\u0119ksza ich warto\u015b\u0107 dla czytelnik\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a za darmo\u00a0skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_stosowania_Content_Repurposing_Strategy\"><\/span>Jakie s\u0105 zalety stosowania Content Repurposing Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ponowne wykorzystanie tre\u015bci bloga czy medi\u00f3w spo\u0142eczno\u015bciowych niesie za sob\u0105 wiele korzy\u015bci, zar\u00f3wno dla tw\u00f3rc\u00f3w, jak i odbiorc\u00f3w. Oto niekt\u00f3re z nich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_zasiegu_i_atrakcyjnosci_tresci\"><\/span>Zwi\u0119kszenie zasi\u0119gu i atrakcyjno\u015bci tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prowadzisz omnichannel marketing? Je\u015bli dzia\u0142asz w wielu kana\u0142ach, to Content Repurposing pozwoli Ci dotrze\u0107 do szerszego grona odbiorc\u00f3w. Wszystko dlatego, \u017ce r\u00f3\u017cne grupy preferuj\u0105 r\u00f3\u017cne formaty. Przekszta\u0142canie starych post\u00f3w w nowe tre\u015bci na wielu no\u015bnikach sprawia, \u017ce zwi\u0119kszasz swoj\u0105 szans\u0119 na trafienie do os\u00f3b, kt\u00f3re mog\u0105 by\u0107 zainteresowane Twoim przekazem, ale niekoniecznie w formie, w jakiej zosta\u0142 on pierwotnie opublikowany.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oszczednosc_czasu_i_zasobow\"><\/span>Oszcz\u0119dno\u015b\u0107 czasu i zasob\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wykorzystanie istniej\u0105cej tre\u015bci na blogu czy stronie internetowej pozwala zaoszcz\u0119dzi\u0107 czas i zasoby potrzebne na tworzenie nowych materia\u0142\u00f3w. Zamiast zaczyna\u0107 od zera, mo\u017cna bazowa\u0107 na istniej\u0105cych tekstach, grafikach czy filmach, dostosowuj\u0105c je do nowych wymaga\u0144. Dzi\u0119ki temu mo\u017cna skupi\u0107 si\u0119 na innych aspektach biznesu lub przygotowywa\u0107 kolejne warto\u015bciowe publikacje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podniesienie_wartosci_tresci\"><\/span>Podniesienie warto\u015bci tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie masz czasu na tworzenie nowych tre\u015bci, bo przygotowanie wysokiej jako\u015bci materia\u0142u wymaga du\u017cego zaanga\u017cowania? Pami\u0119taj, \u017ce aktualizowanie i dostosowywanie zawarto\u015bci strony czy bloga do zmieniaj\u0105cych si\u0119 potrzeb odbiorc\u00f3w sprawia, \u017ce staj\u0105 si\u0119 one bardziej warto\u015bciowe i u\u017cyteczne. W efekcie przyci\u0105gaj\u0105 wi\u0119ksz\u0105 uwag\u0119 i buduj\u0105 zaufanie do marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poprawa_pozycjonowania_w_wyszukiwarkach\"><\/span>Poprawa pozycjonowania w wyszukiwarkach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prowadz\u0105c omnichannel marketing, z pewno\u015bci\u0105 zale\u017cy Ci na wysokiej pozycji w wynikach wyszukiwania. W takim razie musisz pami\u0119ta\u0107, \u017ce przetwarzanie tre\u015bci mo\u017ce r\u00f3wnie\u017c wp\u0142yn\u0105\u0107 na lepsze pozycjonowanie w wyszukiwarkach internetowych. Aktualizowanie i uzupe\u0142nianie istniej\u0105cych materia\u0142\u00f3w o nowe informacje sprawia, \u017ce staj\u0105 si\u0119 one bardziej warto\u015bciowe dla u\u017cytkownik\u00f3w, co jest doceniane przez algorytmy Google.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wzmocnienie_autorytetu_i_ekspertyzy\"><\/span>Wzmocnienie autorytetu i ekspertyzy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content repurposing przyczynia si\u0119 do budowania wizerunku marki jako eksperta w danej dziedzinie. <strong>Regularne dostarczanie warto\u015bciowych materia\u0142\u00f3w w r\u00f3\u017cnych formatach pokazuje, \u017ce firma ma szerok\u0105 wiedz\u0119 na temat poruszanych zagadnie\u0144 i jest gotowa dzieli\u0107 si\u0119 ni\u0105 z odbiorcami<\/strong>. Szczeg\u00f3lnie je\u015bli stawiasz na tre\u015bci evergreen, czyli content, kt\u00f3ry nie ulega szybkiej dezaktualizacji. W efekcie wszystko to mo\u017ce prowadzi\u0107 do zwi\u0119kszenia zaufania i lojalno\u015bci klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_interakcji_z_odbiorcami\"><\/span>Zwi\u0119kszenie interakcji z odbiorcami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00f3\u017cnorodno\u015b\u0107 format\u00f3w sprzyja wi\u0119kszej interakcji z odbiorcami. Dostosowuj\u0105c materia\u0142y do preferencji u\u017cytkownik\u00f3w, mo\u017cna zyska\u0107 wi\u0119cej komentarzy, udost\u0119pnie\u0144 czy polubie\u0144, co z kolei przek\u0142ada si\u0119 na wi\u0119ksz\u0105 widoczno\u015b\u0107 marki w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p>Dzia\u0142asz na Facebooku, ale planujesz promocj\u0119 r\u00f3wnie\u017c na YouTube? Przekszta\u0142canie post\u00f3w w tre\u015bci wideo sprawi, \u017ce du\u017co szybciej wdro\u017cysz dzia\u0142ania na nowej platformie. Przygotowane filmy w kr\u00f3tszej formie mo\u017cesz wykorzysta\u0107 te\u017c np. na Instagramie. Masz naprawd\u0119 mn\u00f3stwo mo\u017cliwo\u015bci! &nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dluzsze_zycie_tresci\"><\/span>D\u0142u\u017csze \u017cycie tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Znane jest Ci poj\u0119cie \u201eoutdated content\u201d? To tre\u015bci, kt\u00f3re straci\u0142y swoj\u0105 aktualno\u015b\u0107, sta\u0142y si\u0119 przestarza\u0142e lub utraci\u0142y swoj\u0105 warto\u015b\u0107 dla aktualnej publiczno\u015bci. Tego rodzaju materia\u0142y by\u0142y kiedy\u015b istotne, ale w miar\u0119 up\u0142ywu czasu straci\u0142y na znaczeniu lub zosta\u0142y zast\u0105pione nowszymi, bardziej aktualnymi informacjami.<\/p>\n\n\n\n<p>Ponowne wykorzystanie tre\u015bci na r\u00f3\u017cne platformy sprawia, \u017ce wyd\u0142u\u017ca si\u0119 ich \u201e\u017cywotno\u015b\u0107\u201d. Aktualizacja i adaptacja materia\u0142\u00f3w do nowych kontekst\u00f3w czy format\u00f3w sprawia, \u017ce pozostaj\u0105 one atrakcyjne dla odbiorc\u00f3w przez d\u0142u\u017cszy czas, co z kolei mo\u017ce prowadzi\u0107 do osi\u0105gni\u0119cia lepszych wynik\u00f3w marketingowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utrzymanie_spojnosci_przekazu\"><\/span>Utrzymanie sp\u00f3jno\u015bci przekazu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content Repurposing jako element omnichannel marketing pozwala na utrzymanie sp\u00f3jno\u015bci przekazu na r\u00f3\u017cnych platformach i w r\u00f3\u017cnych formatach. Dzi\u0119ki temu odbiorcy \u0142atwiej kojarz\u0105 mark\u0119 z okre\u015blonymi warto\u015bciami i przekonaniami, co mo\u017ce prowadzi\u0107 do zwi\u0119kszenia rozpoznawalno\u015bci oraz lojalno\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_tresci_na_rozne_platformy_%E2%80%93_praktyczne_przyklady_Content_Repurposing\"><\/span>Wykorzystanie tre\u015bci na r\u00f3\u017cne platformy \u2013 praktyczne przyk\u0142ady Content Repurposing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Potrzebujesz tre\u015bci na media spo\u0142eczno\u015bciowe? Nie wiesz, jak ponownie wykorzysta\u0107 ju\u017c opublikowane materia\u0142y? Chcesz usprawni\u0107 omnichannel marketing? Jak widzisz, wszystkie te cele mo\u017cesz zrealizowa\u0107 poprzez Content Repurposing. W ten spos\u00f3b mo\u017cesz poszerzy\u0107 grup\u0119 odbiorc\u00f3w, zwi\u0119kszy\u0107 warto\u015b\u0107 oferowanych publikacji czy zaoszcz\u0119dzi\u0107 czas i zasoby. Oto kilka przyk\u0142ad\u00f3w zastosowania strategii w r\u00f3\u017cnych obszarach promocji firmy poprzez tre\u015bci. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogi_i_artykuly\"><\/span>Blogi i artyku\u0142y<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opublikowane wpisy czy artyku\u0142y blogowe mo\u017cna z powodzeniem przekszta\u0142ci\u0107 w r\u00f3\u017cne formaty, aby dotrze\u0107 do szerszej grupy odbiorc\u00f3w. <strong>Wykorzystanie istniej\u0105cej tre\u015bci na blogu mo\u017ce polega\u0107 na stworzeniu e-book\u00f3w, kt\u00f3re b\u0119d\u0105 dost\u0119pne do pobrania dla czytelnik\u00f3w<\/strong>.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c rozwa\u017cy\u0107 nagrywanie podcast\u00f3w opartych na gotowych tekstach, aby zainteresowa\u0107 osoby preferuj\u0105ce s\u0142uchanie tre\u015bci. Inna opcja to przekszta\u0142cenie artyku\u0142u w materia\u0142 wideo, kt\u00f3ry mo\u017ce by\u0107 udost\u0119pniony na platformach takich jak YouTube.<\/p>\n\n\n\n<p>Ciekaw\u0105 strategi\u0105 mo\u017ce okaza\u0107 si\u0119 po\u0142\u0105czenie kilku tekst\u00f3w na jeden temat w obszerny przewodnik czy raport, kt\u00f3ry b\u0119dzie atrakcyjniejszy dla odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infografiki\"><\/span>Infografiki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Infografiki pozwalaj\u0105 na przedstawienie danych i informacji w atrakcyjnej, wizualnej formie, kt\u00f3ra \u015bwietnie sprawdzi si\u0119 np. w Social Mediach Twojej firmy.&nbsp;<\/p>\n\n\n\n<p>Je\u015bli masz ju\u017c stworzon\u0105 infografik\u0119, to mo\u017cesz j\u0105 wykorzysta\u0107 tak\u017ce jako podstaw\u0119 do przygotowania prezentacji, wpisu na blogu czy filmu instrukta\u017cowego. Dzi\u0119ki temu materia\u0142 staje si\u0119 bardziej przyst\u0119pny dla r\u00f3\u017cnych grup odbiorc\u00f3w, a tak\u017ce zyskuje na warto\u015bci. Nie musisz si\u0119 martwi\u0107 \u2013 przekszta\u0142canie starych post\u00f3w w nowe tre\u015bci zajmie mniej czasu ni\u017c tworzenie publikacji od podstaw.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinary_i_prezentacje\"><\/span>Webinary i prezentacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Materia\u0142y zebrane podczas webinari\u00f3w czy prezentacji mo\u017cna wykorzysta\u0107 do stworzenia artyku\u0142\u00f3w, e-book\u00f3w czy infografik. W ten spos\u00f3b uczestnicy spotkania otrzymuj\u0105 dodatkowe \u017ar\u00f3d\u0142o informacji, a osoby, kt\u00f3re nie mia\u0142y okazji uczestniczy\u0107, mog\u0105 zapozna\u0107 si\u0119 z tematem w dogodnej dla nich formie. Ponadto nagrania z tego rodzaju szkole\u0144 mo\u017cna udost\u0119pni\u0107 na platformach wideo, aby zainteresowa\u0107 jeszcze szersz\u0105 grup\u0119 odbiorc\u00f3w. Pomy\u015bl o tym, je\u015bli chcesz usprawni\u0107 omnichannel marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media_spolecznosciowe\"><\/span>Media spo\u0142eczno\u015bciowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interesuje Ci\u0119 optymalizacja tre\u015bci dla medi\u00f3w spo\u0142eczno\u015bciowych? Chcesz tworzy\u0107 tre\u015bci evergreen? Z naszego do\u015bwiadczenia wynika, \u017ce zawarto\u015b\u0107 publikowana w Social Mediach mo\u017ce by\u0107 udost\u0119pniana tak\u017ce w inny spos\u00f3b, aby dostosowa\u0107 si\u0119 do r\u00f3\u017cnych grup odbiorc\u00f3w.<\/p>\n\n\n\n<p>Przyk\u0142adowo, cytat z artyku\u0142u mo\u017ce sta\u0107 si\u0119 tweetem, a grafika z posta na Instagramie mo\u017ce by\u0107 wykorzystana na blogu.<\/p>\n\n\n\n<p>Teraz ju\u017c z pewno\u015bci\u0105 nie dziwi Ci\u0119 zdanie ekspert\u00f3w, dla kt\u00f3rych Content Repurposing stanowi pot\u0119\u017cne narz\u0119dzie pozwalaj\u0105ce maksymalnie wykorzysta\u0107 potencja\u0142 opublikowanej ju\u017c zawarto\u015bci. <strong>Aktualizacja istniej\u0105cych tre\u015bci i jej przedstawienie w nowej formie pozwala zwi\u0119kszy\u0107 zasi\u0119g, zaoszcz\u0119dzi\u0107 czas i zasoby oraz podnie\u015b\u0107 warto\u015b\u0107 materia\u0142\u00f3w dla odbiorc\u00f3w<\/strong>. Warto wi\u0119c w\u0142\u0105czy\u0107 t\u0119 taktyk\u0119 do swojej strategii content marketingowej i \u015bwiadomie korzysta\u0107 z jej zalet.<\/p><div class=\"zqumq69f2c75651346\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zqumq69f2c75651346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zqumq69f2c75651346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zqumq69f2c75651346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zqumq69f2c75651346 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zqumq69f2c75651346 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tvnor69f2c756512ce\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tvnor69f2c756512ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tvnor69f2c756512ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tvnor69f2c756512ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tvnor69f2c756512ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tvnor69f2c756512ce {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rqnzi69f2c7565124e\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rqnzi69f2c7565124e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rqnzi69f2c7565124e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rqnzi69f2c7565124e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rqnzi69f2c7565124e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rqnzi69f2c7565124e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"whoso69f2c756511cc\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.whoso69f2c756511cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.whoso69f2c756511cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.whoso69f2c756511cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.whoso69f2c756511cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.whoso69f2c756511cc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fnhwb69f2c7565115b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fnhwb69f2c7565115b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fnhwb69f2c7565115b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fnhwb69f2c7565115b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fnhwb69f2c7565115b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fnhwb69f2c7565115b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pkdhh69f2c756510d2\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pkdhh69f2c756510d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pkdhh69f2c756510d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pkdhh69f2c756510d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pkdhh69f2c756510d2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pkdhh69f2c756510d2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mblmi69f2c75651057\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mblmi69f2c75651057 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mblmi69f2c75651057 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mblmi69f2c75651057 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mblmi69f2c75651057 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mblmi69f2c75651057 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ayoiv69f2c75650f70\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ayoiv69f2c75650f70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ayoiv69f2c75650f70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ayoiv69f2c75650f70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ayoiv69f2c75650f70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ayoiv69f2c75650f70 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvofo69f2c75650eef\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hvofo69f2c75650eef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hvofo69f2c75650eef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hvofo69f2c75650eef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hvofo69f2c75650eef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hvofo69f2c75650eef {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cbwkp69f2c75650e5a\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cbwkp69f2c75650e5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cbwkp69f2c75650e5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cbwkp69f2c75650e5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cbwkp69f2c75650e5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cbwkp69f2c75650e5a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lpogr69f2c7564faa1\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9910 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lpogr69f2c7564faa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lpogr69f2c7564faa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lpogr69f2c7564faa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lpogr69f2c7564faa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lpogr69f2c7564faa1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9910&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym jest Content Repurposing?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Internetowy szum, przesyt informacyjny, kr\u00f3tka uwaga u\u017cytkownik\u00f3w \u2013 to wyzwania, z kt\u00f3rymi na co dzie\u0144 musz\u0105 mierzy\u0107 si\u0119 tw\u00f3rcy online. Nic wi\u0119c dziwnego, \u017ce skuteczny marketing tre\u015bci staje si\u0119 coraz trudniejszy. Jednym z narz\u0119dzi, kt\u00f3re mog\u0105 znacz\u0105co u\u0142atwi\u0107 to zadanie, jest Content Repurposing, czyli proces, kt\u00f3ry pozwala w pe\u0142ni wykorzysta\u0107 potencja\u0142 istniej\u0105cej zawarto\u015bci, przekszta\u0142caj\u0105c j\u0105 [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-9910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest Content Repurposing? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest Content Repurposing?\" \/>\n<meta property=\"og:description\" content=\"Internetowy szum, przesyt informacyjny, kr\u00f3tka uwaga u\u017cytkownik\u00f3w \u2013 to wyzwania, z kt\u00f3rymi na co dzie\u0144 musz\u0105 mierzy\u0107 si\u0119 tw\u00f3rcy online. Nic wi\u0119c dziwnego, \u017ce skuteczny marketing tre\u015bci staje si\u0119 coraz trudniejszy. Jednym z narz\u0119dzi, kt\u00f3re mog\u0105 znacz\u0105co u\u0142atwi\u0107 to zadanie, jest Content Repurposing, czyli proces, kt\u00f3ry pozwala w pe\u0142ni wykorzysta\u0107 potencja\u0142 istniej\u0105cej zawarto\u015bci, przekszta\u0142caj\u0105c j\u0105 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T13:36:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T13:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Czym jest Content Repurposing? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/","og_locale":"pl_PL","og_type":"article","og_title":"Czym jest Content Repurposing?","og_description":"Internetowy szum, przesyt informacyjny, kr\u00f3tka uwaga u\u017cytkownik\u00f3w \u2013 to wyzwania, z kt\u00f3rymi na co dzie\u0144 musz\u0105 mierzy\u0107 si\u0119 tw\u00f3rcy online. Nic wi\u0119c dziwnego, \u017ce skuteczny marketing tre\u015bci staje si\u0119 coraz trudniejszy. Jednym z narz\u0119dzi, kt\u00f3re mog\u0105 znacz\u0105co u\u0142atwi\u0107 to zadanie, jest Content Repurposing, czyli proces, kt\u00f3ry pozwala w pe\u0142ni wykorzysta\u0107 potencja\u0142 istniej\u0105cej zawarto\u015bci, przekszta\u0142caj\u0105c j\u0105 [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-11-27T13:36:30+00:00","article_modified_time":"2023-11-27T13:36:33+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","type":"image\/jpeg"}],"author":"Karolina Roksela","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Karolina Roksela","Szacowany czas czytania":"9 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/"},"author":{"name":"Karolina Roksela","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1"},"headline":"Czym jest Content Repurposing?","datePublished":"2023-11-27T13:36:30+00:00","dateModified":"2023-11-27T13:36:33+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/"},"wordCount":1607,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","articleSection":["Copywriting"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/","url":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/","name":"Czym jest Content Repurposing?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","datePublished":"2023-11-27T13:36:30+00:00","dateModified":"2023-11-27T13:36:33+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","width":1080,"height":720,"caption":"Content Repurposing co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/czym-jest-content-repurposing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Czym jest Content Repurposing?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1","name":"Karolina Roksela","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Karolina Roksela"},"description":"Absolwentka studi\u00f3w na kierunku Dziennikarstwo i medioznawstwo. Do\u0142\u0105czy\u0142a do WeNet w 2021 roku. Specjalistka ds. Contentu, kt\u00f3ra w swojej pracy stara si\u0119 dostarcza\u0107 u\u017cytkownikom warto\u015bciowe tre\u015bci internetowe. Dzi\u0119ki \u015bledzeniu najnowszych trend\u00f3w oraz ci\u0105g\u0142ym doskonaleniu si\u0119 mo\u017ce skutecznie anga\u017cowa\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i Instagramie. W swojej pracy korzysta r\u00f3wnie\u017c z zaawansowanych narz\u0119dzi oraz nowinek technologicznych.","url":"https:\/\/wenet.pl\/blog\/author\/karolina-roksela\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/content_repurposing.jpg.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2zQ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101036"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=9910"}],"version-history":[{"count":1,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9910\/revisions"}],"predecessor-version":[{"id":9912,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/9910\/revisions\/9912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/9911"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=9910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=9910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=9910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}