{"id":9951,"date":"2023-11-29T15:38:19","date_gmt":"2023-11-29T14:38:19","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=9951"},"modified":"2024-02-14T15:27:28","modified_gmt":"2024-02-14T14:27:28","slug":"social-media-2024-przewodnik-po-trendach-ktore-musisz-znac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/","title":{"rendered":"Social Media 2024: przewodnik po trendach, kt\u00f3re musisz zna\u0107!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg.jpg\" alt=\"Trendy w Social Media na 2024 \" class=\"wp-image-9952 colorbox-9951 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/11\/trendy-2024-Social-Media.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czujesz, \u017ce Twoje firmowe media spo\u0142eczno\u015bciowe pozostaj\u0105 w tyle za konkurencj\u0105? Nie nad\u0105\u017casz za zmianami na Facebooku, Instagramie czy TikToku, a o wszystkich nowo\u015bciach dowiadujesz si\u0119 na samym ko\u0144cu? Czas to zmieni\u0107! 2024 rok zrewolucjonizuje spos\u00f3b, w jaki dzielimy si\u0119 tre\u015bciami online, a my jeste\u015bmy tutaj, aby nie umkn\u0105\u0142 Ci ani jeden kluczowy trend. Odkryj, co czeka nas w najbli\u017cszych miesi\u0105cach i przygotuj si\u0119 na nowy pocz\u0105tek Twojej dzia\u0142alno\u015bci w Social Mediach! Nie czekaj na ostatni dzwonek i zacznij dzia\u0142a\u0107 ju\u017c teraz.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#Platformy_spolecznosciowe_jako_zagrozenie_dla_wyszukiwarek\" >Platformy spo\u0142eczno\u015bciowe jako zagro\u017cenie dla wyszukiwarek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#SEO_skuteczniejsze_niz_hasztagi\" >SEO skuteczniejsze ni\u017c hasztagi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#Wielki_powrot_dluzszych_materialow_wideo\" >Wielki powr\u00f3t d\u0142u\u017cszych materia\u0142\u00f3w wideo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#AI_kluczem_do_sukcesu_w_Social_Mediach\" >AI kluczem do sukcesu w Social Mediach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#Moda_na_User-Genereted_Content_wciaz_trwa\" >Moda na User-Genereted Content wci\u0105\u017c trwa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#Udostepnienia_jako_kluczowy_wskaznik_zaangazowania\" >Udost\u0119pnienia jako kluczowy wska\u017anik zaanga\u017cowania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/#Przeniesienie_komunikacji_do_prywatnych_czatow\" >Przeniesienie komunikacji do prywatnych czat\u00f3w \u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platformy_spolecznosciowe_jako_zagrozenie_dla_wyszukiwarek\"><\/span>Platformy spo\u0142eczno\u015bciowe jako zagro\u017cenie dla wyszukiwarek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyobra\u017a sobie, \u017ce chcesz kupi\u0107 konkretny produkt np. telefon. Co zrobisz, aby pozyska\u0107 wi\u0119cej informacji na temat interesuj\u0105cego Ci\u0119 modelu? Najprawdopodobniej wpiszesz zapytanie do wyszukiwarki Google. Jednak coraz wi\u0119cej os\u00f3b korzysta w tym celu z medi\u00f3w spo\u0142eczno\u015bciowych \u2013 szczeg\u00f3lnie je\u015bli chc\u0105 zdoby\u0107 porady i opinie od prawdziwych ludzi.<\/p>\n\n\n\n<p>Nie powinno dziwi\u0107 Ci\u0119, \u017ce <strong>Social Media stanowi\u0105 coraz wi\u0119ksze zagro\u017cenie dla tradycyjnych wyszukiwarek<\/strong>. Wed\u0142ug portalu Statista platformy medi\u00f3w spo\u0142eczno\u015bciowych s\u0105 drugim najpopularniejszym sposobem pozyskiwania informacji przez pokolenie Z o swoich decyzjach zakupowych. Czy Google ma si\u0119 o co martwi\u0107?<\/p>\n\n\n\n<p>Widz\u0105c dzia\u0142ania tw\u00f3rc\u00f3w aplikacji, mo\u017cemy \u015bmia\u0142o stwierdzi\u0107, \u017ce tak. Dzia\u0142a tak cho\u0107by TikTok, kt\u00f3ry wci\u0105\u017c udoskonala opcje wyszukiwania, w kt\u00f3rych ju\u017c teraz mo\u017cna wpisa\u0107 proste wyra\u017cenie i znale\u017a\u0107 mn\u00f3stwo informacji.<\/p>\n\n\n\n<p>Jak wykorzysta\u0107 ten trend w 2024 roku?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zadbaj o odpowiedni\u0105 optymalizacj\u0119 post\u00f3w pod k\u0105tem SEO<\/li>\n\n\n\n<li>Tw\u00f3rz publikacje, kt\u00f3re b\u0119d\u0105 odpowiada\u0107 na popularne pytania w Twojej bran\u017cy<\/li>\n\n\n\n<li>Publikuj tre\u015bci, kt\u00f3re bawi\u0105 i ucz\u0105, ale uwzgl\u0119dniaj\u0105 te\u017c zamiar wyszukiwania<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_skuteczniejsze_niz_hasztagi\"><\/span>SEO skuteczniejsze ni\u017c hasztagi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kolejna zmiana w Social Mediach na 2024 rok jest \u015bci\u015ble zwi\u0105zana z wy\u017cej opisanym trendem. Ju\u017c od miesi\u0119cy mo\u017cemy bowiem obserwowa\u0107, jak hasztagi, cho\u0107 wci\u0105\u017c wa\u017cne, ust\u0119puj\u0105 miejsca pot\u0119\u017cnej sile SEO. Dlaczego tak si\u0119 dzieje? Ot\u00f3\u017c algorytmy platform s\u0105 teraz skuteczniejsze w indeksowaniu i rozpoznawaniu tre\u015bci na podstawie s\u0142\u00f3w kluczowych.<\/p>\n\n\n\n<p>Podej\u015bcie oparte na optymalizacji oznacza nie tylko korzystanie z odpowiednich fraz, ale r\u00f3wnie\u017c dostosowywaniu tre\u015bci do intencji wyszukiwania u\u017cytkownik\u00f3w. Od kilku miesi\u0119cy mo\u017cemy ju\u017c zauwa\u017cy\u0107, \u017ce platformy takie jak Instagram, zaczynaj\u0105 nagradza\u0107 tre\u015bci, kt\u00f3re odpowiadaj\u0105 na pytania i spe\u0142niaj\u0105 potrzeby spo\u0142eczno\u015bci online. W zbli\u017caj\u0105cym si\u0119 roku ten trend przybierze na sile.<\/p>\n\n\n\n<p>Jak wdro\u017cy\u0107 podej\u015bcie oparte na SEO w Social Mediach firmy?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u015bwi\u0119\u0107 czas na analiz\u0119 s\u0142\u00f3w kluczowych zwi\u0105zanych z bran\u017c\u0105 lub tematem tre\u015bci<\/li>\n\n\n\n<li>Subtelnie wplataj frazy w posty, aby naturalnie pasowa\u0142y do kontekstu<\/li>\n\n\n\n<li>Regularnie monitoruj zmiany w algorytmach platform spo\u0142eczno\u015bciowych<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wielki_powrot_dluzszych_materialow_wideo\"><\/span>Wielki powr\u00f3t d\u0142u\u017cszych materia\u0142\u00f3w wideo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadzisz Social Media? W takim razie nie musimy Ci\u0119 przekonywa\u0107, \u017ce dzi\u015b najpopularniejszym rodzajem contentu jest wideo. Wed\u0142ug statystyk portalu Wyzowl <strong>ju\u017c nawet 91% firm wykorzystuje filmy jako narz\u0119dzie marketingowe<\/strong>. Co wi\u0119c zmieni si\u0119 w nadchodz\u0105cych miesi\u0105cach?<\/p>\n\n\n\n<p>W 2024 na topie b\u0119d\u0105 zn\u00f3w d\u0142u\u017csze filmy. Ju\u017c teraz uspokajamy, \u017ce nie musisz zmienia\u0107 w zwi\u0105zku z tym swojej strategii o 180 stopni \u2013 dominuj\u0105ce w tegorocznych zestawieniach kr\u00f3tkie i niewielkich rozmiar\u00f3w klipy nie strac\u0105 na znaczeniu. Wed\u0142ug specjalist\u00f3w Hootsuite w najbli\u017cszych miesi\u0105cach warto jednak tworzy\u0107 wi\u0119cej materia\u0142\u00f3w wideo o d\u0142ugo\u015bci od 2 do 5 minut, poniewa\u017c pozwalaj\u0105 na bardziej rozbudowane przedstawienie tematu.<\/p>\n\n\n\n<p>Mo\u017cliwo\u015b\u0107 dodawania coraz d\u0142u\u017cszych film\u00f3w na platformach spo\u0142eczno\u015bciowych to jeden z g\u0142\u00f3wnych powod\u00f3w, dla kt\u00f3rych warto wypr\u00f3bowa\u0107 ten trend w swoich Social Mediach. Poni\u017cej znajdziesz kilka porad, jak to zrobi\u0107 skutecznie!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tw\u00f3rz materia\u0142y bez dzielenia ich na kolejne cz\u0119\u015bci<\/li>\n\n\n\n<li>Obok kr\u00f3tkich film\u00f3w publikuj r\u00f3wnie\u017c d\u0142u\u017csze wideo np. na TikToku<\/li>\n\n\n\n<li>U\u0142atw widzom ogl\u0105danie poprzez dodanie napis\u00f3w czy znacznik\u00f3w czasu<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_kluczem_do_sukcesu_w_Social_Mediach\"><\/span>AI kluczem do sukcesu w Social Mediach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sztuczna inteligencja nie jest ju\u017c tylko narz\u0119dziem, ale integraln\u0105 cz\u0119\u015bci\u0105 \u015bwiata medi\u00f3w spo\u0142eczno\u015bciowych \u2013 nie zmieni si\u0119 to r\u00f3wnie\u017c w 2024 roku. W\u0142a\u015bciwie zupe\u0142nie odwrotnie \u2013 AI tylko zyska na znaczeniu w kolejnych miesi\u0105cach. Dlatego, je\u015bli jeszcze nie uda\u0142o Ci si\u0119 wdro\u017cy\u0107 sztucznej inteligencji w swoj\u0105 strategi\u0119 marketingow\u0105, to teraz jest na to odpowiednia pora.<\/p>\n\n\n\n<p>Z pewno\u015bci\u0105 widzisz, jak Facebook, Instagram, X czy TikTok wprowadzaj\u0105 rozwi\u0105zania wykorzystuj\u0105ce sztuczn\u0105 inteligencj\u0119 np. do rekomendowania tre\u015bci w celu zwi\u0119kszenia zaanga\u017cowania u\u017cytkownik\u00f3w. Nie b\u00f3j si\u0119 tych zmian \u2013 AI mo\u017ce pom\u00f3c Ci sta\u0107 si\u0119 du\u017co lepszym Social Media Managerem.<\/p>\n\n\n\n<p>Przewiduje si\u0119, \u017ce algorytmy b\u0119d\u0105 jeszcze bardziej precyzyjne w analizie zainteresowa\u0144 oraz zachowa\u0144 odbiorc\u00f3w, co pozwoli na dostarczenie im bardziej spersonalizowanych tre\u015bci. Ponadto AI b\u0119dzie r\u00f3wnie\u017c wykorzystywana do tworzenia nowych form komunikacji, takich jak np. chatboty.<\/p>\n\n\n\n<p>Jak pracowa\u0107 m\u0105drzej ze sztuczn\u0105 inteligencj\u0105?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przetestuj dost\u0119pne narz\u0119dzia i wybierz te, kt\u00f3re usprawni\u0105 Twoj\u0105 prac\u0119<\/li>\n\n\n\n<li>Zdecyduj, kt\u00f3re zadania powierzy\u0107 AI, a kt\u00f3re zachowa\u0107 dla siebie<\/li>\n\n\n\n<li>Automatyzuj rutynowe dzia\u0142ania np. planowanie post\u00f3w<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moda_na_User-Genereted_Content_wciaz_trwa\"><\/span>Moda na User-Genereted Content wci\u0105\u017c trwa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zd\u0105\u017cyli\u015bmy ju\u017c przywykn\u0105\u0107 do tego, \u017ce u\u017cytkownicy Internetu nie s\u0105 ju\u017c tylko konsumentami, ale te\u017c g\u0142\u00f3wnymi kreatorami tre\u015bci. Ju\u017c teraz mo\u017cemy powiedzie\u0107, \u017ce <strong>popularno\u015b\u0107 User-Generated Content w 2024 roku tylko wzro\u015bnie<\/strong>. Trend ten nabiera na sile, staj\u0105c si\u0119 si\u0142\u0105 nap\u0119dow\u0105 zar\u00f3wno spo\u0142eczno\u015bci, jak i marek.<\/p>\n\n\n\n<p>W kolejnych tygodniach z pewno\u015bci\u0105 zaobserwujesz tre\u015bci generowane przez u\u017cytkownik\u00f3w \u2013 szczeg\u00f3lnie z pokolenia Z. To w\u0142a\u015bnie ta grupa wykorzystuje Social Media do publikowania post\u00f3w w\u0142a\u015bciwie na ka\u017cdy temat: od prowadzenia dziennik\u00f3w, po recenzje produkt\u00f3w. Tego rodzaju content sprawi, \u017ce nie tylko oszcz\u0119dzisz czas, ale zwi\u0119kszysz \u015bwiadomo\u015b\u0107 marki i wsp\u00f3\u0142czynnik zaanga\u017cowania. UGC mo\u017cesz wykorzysta\u0107 zar\u00f3wno w celach promocyjnych, jak i edukacyjnych.<\/p>\n\n\n\n<p>Jak mo\u017cesz skorzysta\u0107 z popularno\u015bci User-Generated Content?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stw\u00f3rz przestrze\u0144, gdzie u\u017cytkownicy b\u0119d\u0105 swobodnie dzieli\u0107 si\u0119 swoimi do\u015bwiadczeniami zwi\u0105zanymi z mark\u0105<\/li>\n\n\n\n<li>Skup si\u0119 na autentyczno\u015bci \u2013 pozostaw content przygotowany przez tw\u00f3rc\u0119 w naturalnej formie<\/li>\n\n\n\n<li>Upewnij si\u0119, \u017ce tre\u015bci UGC s\u0105 zgodne z warto\u015bciami i wizerunkiem Twojej firmy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Udostepnienia_jako_kluczowy_wskaznik_zaangazowania\"><\/span>Udost\u0119pnienia jako kluczowy wska\u017anik zaanga\u017cowania<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co decyduje o popularno\u015bci w mediach spo\u0142eczno\u015bciowych? Wiele polubie\u0144 pod postami, \u017cywa dyskusja w&nbsp;komentarzach czy mo\u017ce liczba obserwuj\u0105cych profil? Coraz cz\u0119\u015bciej okazuje si\u0119, \u017ce poza wskazanymi czynnikami, ogromne znaczenie maj\u0105 te\u017c udost\u0119pnienia. I to w\u0142a\u015bnie ten wska\u017anik zaanga\u017cowania odegra ogromn\u0105 rol\u0119 w 2024 roku.<\/p>\n\n\n\n<p>Udost\u0119pnianie sta\u0142o si\u0119 swoistym wyrazem aprobaty i entuzjazmu spo\u0142eczno\u015bci wobec tre\u015bci, kt\u00f3r\u0105 dzielisz si\u0119 na swoich platformach. To efektywny spos\u00f3b na zwi\u0119kszenie organicznego zasi\u0119gu posta czy umocnienie wi\u0119zi mi\u0119dzy odbiorc\u0105 a mark\u0105. Wpis, kt\u00f3rym aktywnie dziel\u0105 si\u0119 u\u017cytkownicy, ma te\u017c du\u017co wi\u0119kszy potencja\u0142 viralowy.<\/p>\n\n\n\n<p>Co wa\u017cne \u2013 <strong>wiele platform spo\u0142eczno\u015bciowych ju\u017c upubliczni\u0142o liczb\u0119 udost\u0119pnie\u0144 lub w tym momencie testuje t\u0119 funkcj\u0119<\/strong>. Warto wi\u0119c jeszcze dzi\u015b zaplanowa\u0107 ukierunkowane na ten wska\u017anik dzia\u0142ania.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sprawd\u017a, kt\u00f3re posty na Twoim profilu by\u0142y najcz\u0119\u015bciej udost\u0119pniane<\/li>\n\n\n\n<li>Analizuj wska\u017anik podczas monitoringu medi\u00f3w spo\u0142eczno\u015bciowych<\/li>\n\n\n\n<li>Tw\u00f3rz tre\u015bci, kt\u00f3re pobudz\u0105 spo\u0142eczno\u015b\u0107 do dzielenia si\u0119 wiedz\u0105 z innymi<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeniesienie_komunikacji_do_prywatnych_czatow\"><\/span>Przeniesienie komunikacji do prywatnych czat\u00f3w \u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ostatnim trendem na 2024, na kt\u00f3ry chcemy zwr\u00f3ci\u0107 Twoj\u0105 szczeg\u00f3ln\u0105 uwag\u0119, jest przeniesienie komunikacji z g\u0142\u00f3wnych kana\u0142\u00f3w do prywatnych czat\u00f3w. Sk\u0105d ta zmiana?<\/p>\n\n\n\n<p>Social Media s\u0105 w ostatnim czasie pe\u0142ne mem\u00f3w, contentu od marek czy reklam. U\u017cytkownicy skar\u017c\u0105 si\u0119, \u017ce na platformach spo\u0142eczno\u015bciowych, coraz rzadziej obserwuj\u0105 posty swoich znajomych. To w\u0142a\u015bnie jeden z powod\u00f3w, dla kt\u00f3rych du\u017ca cz\u0119\u015b\u0107 komunikacji przenosi si\u0119 do prywatnych czat\u00f3w. Tendencj\u0119 potwierdzaj\u0105 m.in. w\u0142a\u015bciciele Instagrama, kt\u00f3rzy twierdz\u0105, \u017ce DM-y i Stories to g\u0142\u00f3wne kierunki rozwoju serwisu.<\/p>\n\n\n\n<p>Popularno\u015b\u0107 Telegrama, tworzenie kana\u0142\u00f3w nadawczych, udost\u0119pnienie aplikacji Threads \u2013 wszystko to sprawia, \u017ce marki zaczynaj\u0105 komunikowa\u0107 si\u0119 z u\u017cytkownikami nie tylko na g\u0142\u00f3wnym profilu. Do\u0142\u0105cz do tego trendu ju\u017c teraz!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zach\u0119caj spo\u0142eczno\u015b\u0107 do przesy\u0142ania Ci wiadomo\u015bci oraz opinii w DM-ach<\/li>\n\n\n\n<li>Wykorzystaj AI do wygenerowania odpowiedzi na najcz\u0119\u015bciej pojawiaj\u0105ce si\u0119 zapytania<\/li>\n\n\n\n<li>Rozwa\u017c utworzenie kana\u0142\u00f3w nadawczych np. na Instagramie&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Jak widzisz, <strong>2024 rok przyniesie wiele zmian oraz nowych trend\u00f3w w mediach spo\u0142eczno\u015bciowych<\/strong>. D\u0142u\u017csze filmy, wykorzystanie platform jako wyszukiwarek, jeszcze wi\u0119kszy rozw\u00f3j sztucznej inteligencji, wzrost znaczenia tre\u015bci generowanych przez u\u017cytkownik\u00f3w i udost\u0119pnie\u0144, przeniesienie komunikacji do prywatnych wiadomo\u015bci \u2013 to tylko niekt\u00f3re z nich. Oto kilka kolejnych dzia\u0142a\u0144, kt\u00f3re warto wdro\u017cy\u0107 w najbli\u017cszym czasie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015bled\u017a trendy wideo na TikToku i wdra\u017caj je na innych platformach,<\/li>\n\n\n\n<li>wykorzystaj potencja\u0142 YouTube Shorts,<\/li>\n\n\n\n<li>zacznij tworzy\u0107 profesjonalne tre\u015bci na LinkedIn (ogranicz content osobisty),<\/li>\n\n\n\n<li>udost\u0119pniaj na Instagramie posty z wieloma zdj\u0119ciami,<\/li>\n\n\n\n<li>obserwuj rozw\u00f3j platform tekstowych,<\/li>\n\n\n\n<li>dodawaj napisy do materia\u0142\u00f3w filmowych,<\/li>\n\n\n\n<li>wsp\u00f3\u0142pracuj z nano- i mikro-influencerami.<\/li>\n<\/ul>\n\n\n\n<p>Warto by\u0107 na bie\u017c\u0105co z tymi nowo\u015bciami, aby skutecznie korzysta\u0107 z Social Medi\u00f3w oraz dostosowa\u0107 si\u0119 do potrzeb i oczekiwa\u0144 u\u017cytkownik\u00f3w.<\/p><div class=\"riimh69f335b1e03b6\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.riimh69f335b1e03b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.riimh69f335b1e03b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.riimh69f335b1e03b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.riimh69f335b1e03b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.riimh69f335b1e03b6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bskct69f335b1e0341\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bskct69f335b1e0341 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bskct69f335b1e0341 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bskct69f335b1e0341 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bskct69f335b1e0341 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bskct69f335b1e0341 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bjlhk69f335b1e0280\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bjlhk69f335b1e0280 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bjlhk69f335b1e0280 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bjlhk69f335b1e0280 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bjlhk69f335b1e0280 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bjlhk69f335b1e0280 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xdjtf69f335b1e022d\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xdjtf69f335b1e022d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xdjtf69f335b1e022d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xdjtf69f335b1e022d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xdjtf69f335b1e022d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xdjtf69f335b1e022d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sdmtl69f335b1e01df\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sdmtl69f335b1e01df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sdmtl69f335b1e01df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sdmtl69f335b1e01df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sdmtl69f335b1e01df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sdmtl69f335b1e01df {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"maqnf69f335b1e0196\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.maqnf69f335b1e0196 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.maqnf69f335b1e0196 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.maqnf69f335b1e0196 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.maqnf69f335b1e0196 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.maqnf69f335b1e0196 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bflhm69f335b1e014b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bflhm69f335b1e014b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bflhm69f335b1e014b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bflhm69f335b1e014b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bflhm69f335b1e014b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bflhm69f335b1e014b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gyouh69f335b1e00fe\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-9951 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czujesz, \u017ce Twoje firmowe media spo\u0142eczno\u015bciowe pozostaj\u0105 w tyle za konkurencj\u0105? Nie nad\u0105\u017casz za zmianami na Facebooku, Instagramie czy TikToku, a o wszystkich nowo\u015bciach dowiadujesz si\u0119 na samym ko\u0144cu? Czas to zmieni\u0107! 2024 rok zrewolucjonizuje spos\u00f3b, w jaki dzielimy si\u0119 tre\u015bciami online, a my jeste\u015bmy tutaj, aby nie umkn\u0105\u0142 Ci ani jeden kluczowy trend. Odkryj, [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":9952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-9951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media 2024: przewodnik po trendach, kt\u00f3re musisz zna\u0107! - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/social-media-2024-przewodnik-po-trendach-ktore-musisz-znac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media 2024: przewodnik po trendach, kt\u00f3re musisz zna\u0107!\" \/>\n<meta property=\"og:description\" content=\"Czujesz, \u017ce Twoje firmowe media spo\u0142eczno\u015bciowe pozostaj\u0105 w tyle za konkurencj\u0105? 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