{"id":100,"count":3,"description":"Inbound Marketing to strategia marketingowa, kt\u00f3ra polega na przyci\u0105ganiu klient\u00f3w do firmy poprzez ciekawe, warto\u015bciowe i anga\u017cuj\u0105ce tre\u015bci, zamiast na nachalnej promocji produkt\u00f3w lub us\u0142ug. G\u0142\u00f3wnym celem Inbound Marketingu jest przyci\u0105gni\u0119cie ruchu na stron\u0119 internetow\u0105 lub sklep internetowy, a nast\u0119pnie konwersja go na leady, a p\u00f3\u017aniej na klient\u00f3w.\r\n\r\nInbound Marketing opiera si\u0119 na idei, \u017ce klienci s\u0105 bardziej sk\u0142onni do zakupu produkt\u00f3w lub us\u0142ug, gdy s\u0105 zach\u0119cani do tego poprzez cenne tre\u015bci i anga\u017cuj\u0105ce dzia\u0142ania, ni\u017c przez agresywn\u0105 reklam\u0119. 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